Latest Digital Marketing Statistics - State of the Industry 2021

Latest Digital Marketing Statistics - State of the Industry 2021
January 26,2021

If you put your laptop away for a minute and step outside, you’ll see people walking, jogging, and running red lights with their faces glued to their mobile devices. Given that most of us work for eight hours and ideally spend another eight hours sleeping, that leaves us with just a third of our day to fill as we please. With that in mind, let the fact that digital marketing statistics show we spend 5.9 hours per day on digital media sink in. Mary Meeker’s 2018 Internet Trends Report came up with this figure and provided one particularly crucial insight for all businesses: If you want to be seen at all, you need to establish a strong online presence.

The text below will tell you what you need to know to stay competitive in today’s online market. We’ve collected the most interesting and relevant online marketing data from reputable sources like Statista, Accenture, Gartner, Clutch, Pew Research, and a variety of government websites. With this up-to-date information, you can get a better idea of what to expect from online marketing in the near future.

Most Interesting Digital Marketing Statistics - Our Top Picks

  • The marketing executives of some of the most successful companies spend an average of more than 21% of their marketing budget on advertising.
  • 70% of marketers lack an integrated content strategy.
  • 72% of consumers who search for local businesses end up visiting stores within five miles.
  • Strategic landing pages help 68% of B2B businesses acquire new leads.
  •  By 2021, global revenue from offline commerce channels will decrease by almost 20%.
  • Global digital and alternative media revenues grew an estimated 11.6% in 2018, amounting to $496.08 billion in total.
  • In 2017 in the UK, digital advertising overtook all other forms of advertising, reaching a 52% share of total advertising spending.

Digital Marketing Stats

Global digital and alternative media revenues grew an estimated 11.6% in 2018, amounting to $496.08 billion in total.

(PQ Media)

Digital and alternative media such as smart-technology advertising, micro-influencer marketing, and video advertising are increasingly successful at converting leads. Any business operating in the current global economic climate ought to tune in and learn how to leverage this technology. Digital advertising includes email marketing, social media marketing, SEO, social PPC, content marketing, and display marketing. For businesses who know what they are doing, this digital advertising revenue is worth every penny.

By 2020, B2B digital commerce revenues will almost double, accounting for around half of all B2B revenues.


In a recent study, Accenture Interactive surveyed more than 1000 B2B sales executives to gain a better understanding of the latest trends in digital commerce. In 2018 and 2019, Accenture estimates that digital commerce will comprise almost half of B2B businesses’ total revenue, whereas that figure was 29% in 2017. This surge in digital commerce prevalence requires businesses to shift their focus to digital marketing, regardless of whether they are a hotdog booth or a film studio.

By 2021, global revenue from offline commerce channels will decrease by almost 20%.


The shift from offline to online commerce channels carries massive, far-reaching implications for the way B2B organizations handle their digital channels. How is digital marketing different from traditional marketing? It appears you can no longer count on people looking away from their phones to notice your brick-and-mortar shop, regardless of its unique charm. Not the way they used to, anyway. If you want fresh, hot traffic likely to convert into paying customers, you need to grab people’s attention in the virtual world.

In 2017 in the UK, digital advertising overtook all other forms of advertising, reaching a 52% share of total advertising spending.

(Online advertising in the UK, Plum report)

Digital marketing statistics UK match what we see across the world. In fact, digital marketing has now surpassed television, radio, outdoor media, cinema, and printed press combined.

The marketing executives of some of the most successful companies spend an average of more than 21% of their marketing budget on advertising.


Gartner, the world’s leading research and advisory company, came up with this figure in 2018. Researchers interviewed 621 marketing executives in North America and the UK, in companies with $500 million to $10+ billion annual revenue. The executives estimated that they’d spent 8.9% of their budget on digital advertising (social, mobile, and display advertising), 5.3% on paid search, and 7.0% on offline advertising (TV and out-of-home media).

61% of marketers ranked improving the ability to measure and analyze marketing impact as a priority.

(Demand Gen Survey Report)

The key to successful online marketing strategies is knowing exactly what’s making you money and what you could be doing better. The 2018 Demand Generation Benchmark Survey polled 160 marketing executives to learn how they plan on improving their marketing efforts, and what marketing methods they had previously employed. The companies were predominantly from North America (87%), with respondents from EMEA (8%) and APAC (5%) also represented. Most of these diverse companies (73%) focused on lead quality over lead quantity, while 72% were committed to improving conversion rates.

58% of marketers believe they have a very successful strategy for generating user demand.


Ascend2 collected these statistics on marketing in 2018 in the Generating and Nurturing Leads Survey. Researchers asked 229 marketing influencers for insight into what they consider a successful demand-creation strategy. A smaller percentage of marketers (35%) described their tactics as moderately successful, with only 7% believing their demand-generation strategy was unsuccessful.

Nearly a third of marketing budget (29%) covers marketing technology (martech), while in-house labor investments are dropping.


Rising from 22% in 2017, martech resources and programs currently represent the largest area of investment. Recent digital marketing stats show that companies believe marketing technology and automation will deliver more relevant customer experiences and help them stay in control of their marketing activities. Effective marketing technology helps businesses keep track of changes in customer habits and channel engagement rates. It also helps businesses understand why these stats are changing. As a consequence of this technological advancement, however, labor budgets slipped in 2018 from 27% to 24%.

Only 64% of small businesses have their own website.


It’s amazing to think that in 2021, more than one-third of small and mid-sized businesses aren’t online. While those business owners might think all this digital marketing mumbo jumbo is useless, digital marketing stats show that local searches are now hugely important for brick-and-mortar businesses. Even if you sell hot dogs on a street corner, it’s worth creating an online presence, and with resources such as free website builders readily available online, there's really no excuse.

About 28% of small businesses spend less than $500 on building their website.


It seems the fear of wasting too much money on a website remains strong. Although it’s easier than ever to use DIY website-building software that requires no knowledge of code or, many business owners are still hesitant. The best idea here is to start small; build a landing page, include all the relevant information about the product/service you provide, and create your own social media presence.

72% of consumers who search for local businesses end up visiting stores within five miles.


Online marketing statistics show that if you create your own website and optimize it for local search, you won’t regret it. The best way to optimize for local SEO is to reverse-engineer the local terms visitors have used to find the type of service you offer. Check out web analytics and the Google Ads Keyword Planner to get started. You can find local search terms yourself simply by typing in your city/area and the service you offer (ie. “car wash East Chicago”).

Strategic landing pages help 68% of B2B businesses acquire new leads.

(Marketo, 2018)

While most businesses with a website try to optimize their landing pages, lead generation statistics show that only 50% of landing pages are mobile-optimized. You can get ahead of the competition by publishing special offers on your landing page, optimizing it for mobile devices, and including relevant videos.

29% of marketing leaders are deploying either a lead-management platform or a social analytics platform.


This research is based on Gartner’s CMO Spend Survey 2018-2019, which involved 621 marketing executives in North America and the U.K. Gartner’s digital marketing stats show that marketing technology is taking up an increasingly high share of marketing expense budgets. Social analytics includes web tools such as Google Analytics, as well as social media analytics. The data these tools provide include demographics and interests, and can help you analyze user behavior on your website and social media platforms.

Content Marketing Statistics

The most successful marketers spend 40% of their total marketing budget on content marketing.

(B2B Content Marketing Report)

According to the 2018 B2B Content Marketing Report, the average content marketing budget for all respondents was 26%. The least successful respondents reported spending only 14%. As clarified in the report, though, the top performers were self-proclaimed, as they themselves assessed how well they were doing. Self-confessed poor performers, on the other hand, characterized their overall approach as minimally or not at all successful. Regardless, this shows B2B content marketing tactics are more important than ever.

70% of consumers want to learn about products through content as opposed to traditional advertising.

(Content Marketing Institute)

This is one of the most relevant digital marketing facts when deciding whether an established business should invest in inbound or outbound marketing. Where money is concerned, people don’t trust ads as much as they trust statistics, research, and what they perceive as fact. An active website rich in content gives off the impression that potential users and customers are dealing with experts.

55% of marketers say blog content creation is their top inbound marketing priority.


These digital marketing statistics appeared in HubSpot’s State of Inbound 2018 report. Marketers believe relevant, engaging content will maximize their reach and bring inbound leads. Most audiences feel the same and would rather trust fact-supported content instead of ads when it comes to learning about products. Insightful blog posts are more likely to get links, likes, and shares, thus expanding marketers’ audience.

Altimeter found 70% of marketers lack an integrated content strategy.


Everybody seems to know how important content is as a marketing tool. Nevertheless, most marketers admit that their content efforts aren’t consistent or integrated enough to produce the desired result. Many ambitious marketers aim to create Google and Facebook ad campaigns, while simultaneously establishing a presence on several social networks and writing SEO content to match. The odds are that they’ll simply end up working on five entirely separate campaigns that lack cohesion. Only 10% of the marketers Altimeter surveyed integrated their content into processes such as customer-relationship management, business intelligence, and inbound marketing platforms.

61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.


SEO statistics show most marketers are aware that organic SEO helps strengthen website visibility for potentially enthusiastic customers. Your target audience is already searching for the type of service you provide. Articles, blogs, and relevant content on your website will make you one of the first search results to catch their attention. To create this top-notch organic presence, the most successful companies know how to mirror their customers’ behavior by including words and phrases their potential customers might use to find appropriate products and services. Inbound marketing statistics collected in HubSpot’s 2018 report confirm that investing intelligently in SEO brings a massive increase in targeted visitors to your website.


As Ascend2’s 2018 report Generating and Nurturing Leads to Create Demand shows, most marketers identify and cultivate potential customers using social media, email marketing, and content. According to the survey, the least popular lead-generation tactic was paid ads (30%).


Nurturing leads is about encouraging users to become repeat customers, thereby increasing your sales revenue. Email marketing statistics show email is still marketers’ tool of choice for nurturing leads. According to Ascend2, content or video was a close second, followed by social media marketing. Events and demos (29%) and paid search or display ads (29%) came equal last.

49% of people said they choose to engage with text ads.


Clutch’s December 2018 research indicates that people can recognize and differentiate paid ads from organic traffic. Despite that, they still often choose to engage with paid Google ads: 31% of respondents claimed they click on shopping ads and 16% click on video ads. Clutch digital marketing statistics also indicate that 75% of people claim paid search ads facilitate their online searches. With this information in mind, businesses ought to create ads relevant to people’s search queries.

23% of U.S. respondents to a 2018 study claimed they are using or have used order-only stores.


This statistic shows how interested American buyers are in new shopping options and technologies. In the study, 12% respondents reported that they regularly use subscription products that they’ve had delivered.

The best content to offer in emails is a discount (38%), followed by informative brand content like articles or videos (36%).


Some useful statistics for marketers: If you want your email campaign to be successful, this is how you bring a customer to your door. Either give them a chance to experience your product for less money or send them evidence-supported content that highlights its quality. Promising loyalty discounts can also be a good idea, with 30% of customers interested in ongoing discounts. Despite that, only 15% of marketers currently use loyalty schemes.

For every £1 you spend on killer email marketing, you can expect an average return of £32.


According to the 2018 DMA report, 50% of marketers believe their organization can correctly calculate its ROI. DMA found that ROI for every £1 spent on email marketing is an incredible £32.28, a solid increase from the 2016 figure of £30.03. While these email marketing statistics might appear optimistic, there’s something to them. An Omnisend study has shown that sending three abandoned cart emails results in 69% more orders than a single email.

Mobile Marketing

In Q3 2018, 37.25% of website visits came via desktop and 53.59% via smartphone.


A 2018 Monetate report found tablets comprised 8.67% of web visits, while 0.49% came from other devices. These figures show beyond doubt that businesses without a mobile-optimized website are at a great loss. The failure to adapt to user behavior on this level could result in significantly lower visibility, and therefore a lower ROI.

As of July 2018, 52.95% of people worldwide used mobile devices compared to 43.11% who used desktop.

(Stat Counter)

Mobile use has surpassed desktop use, giving marketers an opportunity to communicate with users 24/7 wherever they are. The most successful businesses analyze these digital marketing statistics and adapt to this shift in user behavior. People now read blog posts, articles, and other online content wherever they are and whenever they feel like it, without any tolerance for time delays. That’s why it’s increasingly important to create a fast-loading website that works as well on mobile as it does on desktop.

In Q3 2018, conversion rates by device were as follows: 3.94% for desktop, 1.84% for mobile, and 3.78% for tablet.


According to the new eCommerce 2019 KPI report based on data from Monetate’s European and US-based international clients, mobile conversion rates have decreased slightly, even though people spend more time browsing the web on their phone. It seems the big decision to actually pay for a service online still requires some in-depth consideration. Even though your users are more likely to pay via desktop, you’ll still need an optimized website to catch their attention and establish authority. Online conversion rates tend to be highest in more mature markets where people are less likely to buy in-store, but also rely on brand trust. Companies based in countries where users put less trust in the online economy generally see lower mobile conversions.

90% of all mobile and tablet search traffic comes from Google.

(Business Insider)

Google’s tight grip on the online market is just as prevalent in mobile use, with digital marketing statistics showing that almost all search traffic comes via this engine. Google processes around 3.5 billion searches per day, and at the moment there doesn’t seem to be any competitor that can challenge it.

By the end of 2019, nearly all (94%) small business websites will be optimized for mobile.


Even though 36% of small businesses don’t have a website, those who understand the importance of having an online presence are optimizing their content at breakneck speed. In a mobile-first world, recent marketing facts indicate that small businesses need to enhance user browsing experiences, boost search engine rankings, and increase their overall visibility. Otherwise, their products and services, no matter how useful or engaging, might literally become invisible. In 2018, research by GlobalWebIndex found that people spend more than two hours per day socializing online. That’s a lot of time when you consider that U.S. adults spend a total of three hours and 35 minutes online on their mobile phones every day. If you want your audiences to see you while they’re waiting for the bus, taking a smoke break, or curled up in bed, this is your shot.

About 11% of online shoppers use mobile phones to shop online on a weekly basis.


The most recent data on global online shopping device use and frequency shows that, while only a small number of shoppers actually lighten their wallet on their mobile devices, more than double that number claim that they plan to in the future.

Social Media Marketing Statistics

Over 88% of companies are now marketing on social media. If you aren’t, now is the time to get started.


In 2019, people are expected to spend an average of 170.6 minutes each day online, with two hours and 22 minutes of that time dedicated to social media. If you want to communicate your message to prospective customers, a marketing plan integrated with a strong social media presence is a must. A 2018 Pew Research report on digital media statistics showed that people aged from 18 to 29 are about four times as likely as those 65 and older to get news from social media websites on a regular basis.

90% of people have communicated directly with a brand via social media.

(Smart Insights)

People feel comfortable sending messages via channels they’re already used to. It’s easier and less formal than an email. It also puts less pressure on the user, as they don’t have to engage in the potentially stressful scenario of talking on the phone. An established social media presence is one of the most useful digital marketing tools for resolving complaints and improving your service. People mostly message brands when they have a problem with a product or service, according to a recent Sprout Social survey.

89% of social media messages to brands go ignored.

(Sprout Social)

Imagine the engagement rate if brands would stop ignoring customers who are literally trying to engage in a conversation? On average, a brand takes 10 hours to respond to a message, according to research by Sprout Social. Users, on the other hand, are only willing to wait four hours tops. Employ a competent social media manager and you’ll improve your digital marketing stats beyond belief. Companies spend their resources on complex marketing tools and campaigns, yet many refuse to answer simple questions. As in any industry, your company can stand out by providing excellent customer service.

94% of marketers use Facebook advertising regularly.

(Content Marketing Institute)

Social media advertising statistics show there are about three million businesses using Facebook right now. Facebook is still the most widely used media platform, with more than 2.3 billion active monthly users. An active user is anyone who has logged in within the past 30 days.

One in 10 marketers will decrease their organic marketing on Facebook. About 51% plan on increasing theirs.

(Social Media Examiner)

Even though Facebook is still the leading social media platform, current digital marketing statistics show a slight decline in popularity. The biggest indicator of this downward trend is the decrease in new investments. For the first time in five years, Facebook lost share as the most important platform for marketers, dropping from 67% in 2018 to 61% in 2019.

40% of Twitter users have bought something as the direct result of an influencer’s tweet.


This stat might discourage small and mid-sized businesses, as you might expect only celebrity demi-gods like Katy Perry can wield this kind of power. Recent internet marketing stats, however, show that micro and nano-influencers (up to 5000 followers) are a safer bet. What they lack in the sheer number of followers, micro and nano-influencers make up for in engagement, or “real-time personalization of the brand,” as one influencer puts it. Also, small-time influencers are less likely to get embroiled in controversy and go down in a heartbeat, taking you and your investment with them, like Logan Paul or PewDiePie.

Email Marketing Statistics

In 2018, emails personalized by AI increased marketers’ revenue by 41%, and their CTR was higher by 13.44%.

(Return Path)

AI helps you contact prospective customers both in depth and in large numbers, which could in turn increase your ROI. For example, one person is likely to check their email while drinking their morning coffee. Others, however, are sure to find your message in the evening. Personalized, AI-tailored messages will reach your leads whenever they are most likely to see them.

Emails with personalized subject lines are 50% more likely to be opened.

(Cision, PR Newswire)

Even something as small as a personalized subject line can make all the difference to your digital marketing statistics. A tailored subject line will stand out and make your message appear intimate and relevant. According to Yes Lifecycle Marketing, personalized subjects drive significantly higher engagement than non-personalized ones.

46% of all email opens take place on mobile devices.


Businesses should not overlook mobile devices for their email marketing efforts, as almost half of email opens happen on mobiles. Webmail opens are next at 35%, with desktop opens representing 18%. A 2018 study by Litmus found these results by analyzing 15 billion email opens to see where subscribers read emails. Litmus’s advice is to optimize both content and design for both mobile and desktop.

According to Salecycle, 28.3% of eCommerce revenue comes from abandoned cart emails.

(Sale Cycle)

According to Sale Cycle, 48% of shopping cart abandonment emails are opened. Prospective customers click on 50% of these emails, and 50% of those people actually make a purchase. Speed is of the essence here, with a number of studies showing that it’s best to send the first email 30 minutes after the cart has been abandoned. If unsuccessful, it’s a good idea to send a follow-up within 24 hours. Finally, send a third email within 48 hours, offering a discount. As many as 54% of shoppers will end up making a purchase if tempted by lower prices.

In Conclusion

So, how effective is digital advertising? Currently, the chances are that a giant neon sign flashing in a busy street is less likely to grab your customers’ attention than a good website. As people spend more and more time consuming digital media, businesses need to transform their marketing tactics. If you plan on growing your business, or even just staying afloat in the current market, you need to establish a strong online presence, optimize for mobile, write relevant SEO content, and enrich that landing page with some videos. Otherwise, you should make peace with fading into oblivion along with the 70% of businesses that fail by their 10th year. We advise you to stay one step ahead by using the digital marketing statistics we’ve provided to your advantage.

More from blog

Victimless crimes without bloody traces, fingerprints, or mysteries worthy of Hercule Poirots’ insights and findings don’t shake the public too much. People don’t usually expect white-collar office workers with their noses buried into piles of papers to keep dark secrets. Despite that, white-collar crime statistics show the seriousness of this problem, which can have devastating consequences on businesses and enterprises.  Money laundering, embezzlement, financial statement frauds, check or payment tampering are among the most common crimes committed by white-collar workers. We compiled data regarding those felonies to help you learn more about white-collar corporate crimes.  White-Collar Crime Stats: Editor’s Choice Only 28% of white-collar employees involved in corporate crimes are women. A typical white-collar felon is a married male in his forties.   White-collar crimes cost the United States over $300 billion per year. Only 6.1% of corporate criminals come from an unhealthy family background. Only 9% of frauds happen in nonprofit organizations. Corruption accounts for 43% of white-collar crimes and causes a median loss of $200,000 per case.  The maximum prison sentence for insider trading in the US is 20 years. White-Collar Crime Demographics: Who Commits the Crimes? Only 28% of white-collar employees involved in corporate crimes are women. (2020 Global Study on Occupational Fraud and Abuse) If there has ever been a need to draw a forensic sketch of a typical corporate criminal for identification purposes, it very likely wouldn’t be a woman. Detailed research into the demographics of white-collar criminals showed that women are very rare corporate crime offenders, accounting for only 27% of committed frauds. The fact that a vast majority are men is understandable given the disproportion of females in higher management positions at corporations. Corporate crime statistics reveal that a typical white-collar felon is a married male in his forties. (Bajoka) (University of Cincinnati School of Criminal Justice) The typical white-collar criminal doesn’t look any different than the co-workers you sip your morning coffee with. He is likely in his mid-forties, though some start earlier. He doesn’t have a criminal record and hasn’t committed any criminal acts until his late 30s. Most of them boast at least a Bachelor’s degree and belong to the professions not so often associated with illegal activities: lawyers, financial advisors, accountants, and clergy members. Some companies use employee tracking software to get a better insight into their workforce, but these felons are usually in positions of power, where they don’t get tracked or at least know how to circumvent it.  Statistics of white-collar crime in the US show 35.3% of felons have more than $10,000 in assets. (University of Cincinnati School of Criminal Justice) As we can see from the statistics gathered in the research commissioned by The University of Cincinnati School of Criminal Justice, over a third of white-collar criminals are well-established in the society, with more than $10,000 in assets. 63.5% have residential stability, and out of that number, 50.3% are homeowners. They are usually highly ranked in their companies, often at managerial positions, and 65.8% of them have steady employment.  White-collar crime racial statistics reveal 73.9% of offenders are white. (University of Cincinnati School of Criminal Justice) Social and other prejudices often take over the minds of people when they think of criminal activities. Corporate crime is a different beast, though.  Nearly three-quarters of white-collar offenders are white people coming from middle-class or better backgrounds. Notably, income tax frauds are overwhelmingly white-male driven crimes, with 91.4% of perpetrators being male and 89.1% white. Only 6.1% of corporate criminals come from an unhealthy family background. (University of Cincinnati School of Criminal Justice) When we speak or think about thefts, kidnapping, rape, or murders, we often envision the perpetrators coming from tough financial conditions and unhealthy family backgrounds. Statistics on white-collar crime indicate some often overlooked facts regarding the families the felons come from. Namely, only 6.1% of them were raised in families where they were abused, neglected, or abandoned as children. Only 6% grew up with at least one family member involved in criminal activities, and 15% had parents who struggled to provide the necessities of life. Common Types of White-Collar Crimes Asset misappropriation schemes account for 86% of frauds and cause a median loss of $100,000 per case. (2020 Global Study on Occupational Fraud and Abuse) Now that we know who commits white-collar crimes and the statistics behind them, we can determine the most common types of these crimes. According to the data gathered in the Report to the Nations global study on occupational fraud and abuse, the most frequent fraud scheme is asset misappropriation. This felony accounts for 86% of all white-collar crimes, but, luckily, it’s the least costly type with a median loss of $100,000 per case. Asset misappropriation happens when an employee misuses or steals the company’s resources and thus defrauds their employers.  Financial statement frauds are the most costly type of white-collar crime, with a median loss of $954,000. (2020 Global Study on Occupational Fraud and Abuse) Luckily, white-collar crime statistics indicate that financial statement fraud schemes are the least common type of corporate fraud, accounting for only 10% of the cases. So what are financial statement frauds? They involve schemes in which the offender intentionally omits or misstatements the material in the company’s financial statements. Corruption accounts for 43% of cases and causes a median loss of $200,000 per case. (2020 Global Study on Occupational Fraud and Abuse) Corruption takes up an expectedly high proportion of occupational frauds. Offenses such as bribery, extortion, conflicts of interest, bid-rigging, and other illegal activities cause losses of around $200,000 per case. One of the more alarming facts about white-collar crime is that corruption cases often cost companies more than just money. Often their reputation goes on the line, and many have to reach out to costly reputation management services to mitigate the damage. 64% of organizational offenses in the United States happen in closely-held or private corporations. (United States Sentencing Committee) Speaking of the structure of the organizations where frauds are committed, 64% of them are private or closely-held corporations. US white-collar crime statistics show that limited liability companies account for 22.7% of cases, and 9.3% of cases happen in publicly traded corporations. If we dig deeper into the infrastructure of American businesses committing corporate offenses, we can conclude that most are small in size. Namely, 66.1% had fewer than 50 employees, and only 9.7% had more than 1,000.  Only 9% of frauds happen in nonprofit organizations. (2020 Global Study on Occupational Fraud and Abuse) Although nonprofit organizations reported very low white-collar crime rates, the $75,000 in damages per case can be a serious blow to smaller organizations. According to the 2020 Report to the Nations study, private organizations accounted for 44% of corporate frauds, public ones for 26%, government agencies for 16%, and other company types for 6%. General White-Collar Crime Statistics FBI white-collar crime statistics show that these criminal offenses cost the US over $300 billion per year. (Cornell Law School 2020 Global Study on Occupational Fraud and Abuse) According to the Federal Bureau of Investigation (FBI), corporate crime offenses are estimated to cost the US more than $300 billion every year. Aside from fines, other penalties for white-collar crimes include paying the cost of prosecution, home detention, forfeitures, community confinement, supervised release, and even imprisonment.  Only 56% of organizations conducted an investigation of their worst corporate criminal incident. (PwC's Global Economic Crime and Fraud Survey 2020) When we look at white-collar crime report statistics, we can see that the main reason for the persistent recurrence of corporate crime might be the lack of people willing to report it. Figures show that only 56% of businesses conducted an investigation of their worst incidents related to white-collar crime. Simultaneously, barely one-third of organizations reported the incident to the board. 89% of the interviewees reported negative emotions after an incident or fraud happened at the company. Taking all the necessary steps to address and better understand the issue results in fewer fraud cases in the future. Ignoring white-collar crime sentencing statistics for a moment, nearly 60% of companies who conducted detailed investigations into the fraud cases ended up being better off for it.  80% of white-collar crime perpetrators received some punishment in 2020, but only 59% of the cases were referred to law enforcement agents. (2020 Global Study on Occupational Fraud and Abuse) Organizations can refer to the corporate criminal incident internally, through civil litigation, or by reaching out to law enforcement. The statistics on the response to frauds indicate that nearly half of the victim organizations (46%) never refer these frauds to law enforcement, believing that internal discipline is sufficient. Another big reason for refraining from reaching out to the criminal justice system is the fear of bad publicity (32%). There were 755 cases of money laundering in the United States in 2020. (United States Sentencing Committee) White-collar crime statistics by the state indicate that the Southern District of Florida had the highest number of money laundering cases during the fiscal year of 2020 (42). This was followed by the Southern Districts of New York and Texas, with 33 convictions each. One of the ways to prevent money laundering and tax evasion is to engage professional tax software solutions to help companies stay up-to-date and compliant with state and federal tax laws. White-collar crime prison statistics reveal that the maximum prison sentence for insider trading in the United States is 20 years. (US Securities and Exchange Commission) Even though not many people and organizations are willing to go to law enforcement in resolving corporate fraud cases, there are exceptions. When reaching out to the criminal justice system to solve the problem, victim organizations can expect the maximum prison sentence for insider trading to be 20 years. At the same time, the maximum amount of money charged from corporate criminals is $5 million for individuals and $25 million for organizations. Obviously, insider trading is just one of the many corporate frauds that can ruin a company’s finances and reputation, but the steep punishments should serve to encourage more people to speak up and get the felons convicted.
By Danica Djokic · October 07,2021
Diversity and inclusion are some of the most important policies that can not only improve the working environment and enhance employee engagement but significantly contribute to all other aspects of any business. The benefits are numerous, and we will discuss them as we unveil some of the most interesting diversity in the workplace statistics. Being a diverse company means hiring people of different ethnicities, gender, age, religion, etc. Companies that have successfully implemented D&I initiatives are often seen as more desirable for employees due to their broader perspective and the positive attitude they cherish. We have done our research, and these are some of the reasons everyone should embrace diversity. Editor’s Choice of Diversity in the Workplace Statistics In 2019, millennials accounted for 35% of the US labor force. Only 8% of CEOs at Fortune 500 companies are female. Diverse companies are 70% more likely to acquire new markets. 46% of Hispanic and 39% of black women earn less than $15 an hour. During the COVID-19 pandemic, fathers who worked remotely were promoted three times more than women in the same position. General Workplace Diversity Data and Stats In 2020, only 17.9% of persons with disabilities were employed in the US. (US Bureau of Labor Statistics) Based on the report published by the US Bureau of Labor Statistics, in 2020, the unemployment rate for persons with disabilities grew compared to the previous year. In 2019, the percentage of employed persons with disabilities in the US was 19.3. However, those numbers dropped to 17.9 the following year.  Regarding people without disabilities, the report stated 66.3% of them were employed during 2019, but the numbers decreased to 61.8% in 2020. These rates show that there is still much work to be done to overcome the lack of diversity in the workplace, and statistics will need to include more people with disabilities in the workforce going forward. By 2024, it’s expected that 24.8% of the US workforce will be employees older than 55. (Deloitte) It’s not a secret that the US workforce is aging each year. Research on shifting workforce demographics, conducted by Deloitte, suggests that by 2024 employees aged 55+ will make up 24.8% of the workforce. This might not mean much to you, but it is a severe increase if we go back to 1994 when this percentage was significantly lower, or to be precise, 11.9%. The research also projects that the US workforce diversity statistics are about to change and, by 2024, less than two-thirds of the labor force will be defined as “white non-Hispanic.” Back in 1994, over 75% of the labor force fell into that category. In 2019, millennials accounted for 35% of the US labor force. (Pew Research Center) Millennials are all those born between 1981 and 1996, and back in 2019, they accounted for over a third of the US labor force. In 2016, the millennial generation surpassed Generation Xers and became the largest population in the US labor force.  According to research from 2019, Millennials are expected to comprise 75% of the global workforce by 2025.  Gender Diversity in the Workplace Statistics Only 8% of CEOs at Fortune 500 companies are female. (Statista) The gap between male and female leadership roles has always been a thing, and there are multiple statistics to confirm that. However, it looks like things are changing for the better. As Statista confirmed earlier this year, there’s been a new record when it comes to female CEOs. As of June 14, 2021, there were 41 female CEOs employed at Fortune 500 companies. According to the statistics, this wasn’t the only record that got broken. For the first time ever, two black women are running America's 500 highest-grossing companies, giving us hope that gender diversity on executive boards might become a reality in the not-so-distant future. In terms of the median salary in the US, women earn around 18% less than men. (PayScale) The gap between the leadership roles isn’t the only hurdle that women are facing in business nowadays. PayScale, a company that helps employers and employees understand the appropriate pay for every position, reviewed these issues in its Gender Pay Gap Report for 2021. According to this report, women earn only $0.82 for every dollar a man makes. Although it might sound discouraging, this is a slight improvement compared to 2020, when they earned one cent less, as per employment diversity statistics. Also, bear in mind these are uncontrolled pay gap statistics - when doing the same job with the same qualifications, the numbers are less dire: women earn 98 cents for every dollar a man does. During the COVID-19 pandemic, fathers who worked remotely were promoted three times more than women in the same position. (CNBC) The ongoing COVID-19 pandemic has affected all aspects of the business as we know it. Many had to adapt to the new reality and switch to their home offices instead. According to a CNBC report, 34% of men with children working from home received some kind of promotion during this period.  On the other hand, women’s jobs have been hit much harder by the pandemic. According to an analysis conducted by the National Women’s Law Center, of the 1.1 million workers ages 20 and over, who left the labor force between August and September of 2020, 865,000 were women. Racial and Cultural Diversity in the Workplace Statistics 46% of Hispanic and 39% of black women earn less than $15 an hour. (The Washington Post) In 2019, around 39 million people earned less than $15 per hour. These 39 million employees made about 28% of the workforce at the time, and the majority of the low-wage category consisted of Hispanic and black women. In fact, they were more than 2x as likely as white men to fall into this wage category.  Based on the Washington Post’s research on diversity in the workplace, statistics haven’t really changed since 2019. Roughly 46% of Hispanic women and 39% of Black women still make less than $15 an hour. On the other hand, only 18% of White and Asian men hover around this wage bracket. More than 90% of all Google employees are white or Asian men. (Statista) According to Statista, the distribution of Google employees in the US from 2014 to 2021 does not look very racially or gender-diverse. The data for 2021 shows that white men account for 50.4% of employees, with Asian men following with 42.3%. On the flip side, only 4.4% of the employees are black men and women. If you look at the timeline of these statistics on diversity in the workplace, you will see the Asian population is experiencing steady growth, while the white population dropped from 64.5% in 2014 to 50.4% in 2021.  In 2019, black people held only 3.2% of senior leadership roles in large organizations in the US. (Coqual) “Being Black in Corporate America” is the name of Coqual’s intersectional exploration aimed to show if and how things have changed for the black people in the US during the past few years. The research on the representation of black adults in the US has shown that only 3.2% of black people held senior leadership roles in major companies, with just 0.8% of them being Fortune 500 CEOs. Benefits of Diversity in the Workplace Statistics Diverse companies produce 19% more revenue than those with non-diverse leadership. (Forbes) A study by the Boston Consulting Group (BCG), published in 2018, has found that diverse leadership increases the bottom line for companies. According to the study, increasing the diversity of leadership teams can lead to improved financial performance and better innovation. The study included 1,700 companies of all sizes across eight different countries. These findings are important as they show that diversity isn’t just an inclusion metric but an integral part of any successful business. In 2019, gender-diverse companies were 25% more likely to outperform their competitors. (McKinsey) Various diversity in the workplace stats show just how important diversity is and how it can help boost the overall performance of businesses of all sizes. Based on the findings from McKinsey’s research in 2019, companies with gender diversity have 25% higher chances to achieve higher profits than those with less gender diversity on the executive boards. Ethnic diversity in leadership teams is another vital factor. According to the report, companies implementing ethnic and cultural diversity on the executive level have a 36% likelihood of outperforming the competition.  Diverse companies are 70% more likely to acquire new markets. (Harvard Business Review) (Josh Bersin) Establishing a diverse workplace is vital for all modern organizations, and there are many diversity in the workplace statistics that prove this. Diverse companies also have 2.3 times higher cash flow per employee. They are also far better at capturing new markets when compared to the companies that do not practice diversity hiring.  80% of US job candidates look for inclusion when choosing an employer. (Deloitte) Salary and working hours aren't the only deciding factor when it comes to choosing a new employer. Back in 2017, Deloitte published a research paper that surveyed more than 1,300 full-time employees from a range of organizations all across the US. The paper showed just how important diversity and inclusion initiatives are by showing that four-fifths of all employees look for an inclusive workplace. 39% of respondents confirmed they would quit their current job if they found a more inclusive working environment, while 23% indicated they already left a job for that very reason.
By Nikolina Cveticanin · October 04,2021
Women account for 50.8% of the US population, hold 57% of all undergraduate degrees, and approximately 60% of all master’s degrees. And even though they hold about 52% of all management-level jobs, American women cannot keep pace with men in terms of representation when it comes to top leadership roles.  As male vs. female CEO statistics show, it’s the profit and loss roles or P&L responsibilities such as leading a brand, unit, or division, that set executives on the track to becoming a CEO. On the other hand, women who advance into C-suites - the “chief” jobs in companies - typically take on the roles such as head of human resources, legal, or administration. Although all of these functions are extremely important, the line of work they focus on doesn’t involve profit-generating responsibilities, which rarely makes them a path to running a company. Why does the percentage of CEOs that are female remain low in all parts of the world? There isn’t a simple answer to this question. Several studies have shown that it’s the fusion of work-life constraints, early professional trade-offs, and firmly established attitudes towards women in power and the skills and traits that make a good leader that can explain why the careers of equally ambitious and capable men and women often take such different turns. Let’s take a look at some of the most interesting findings. Male vs Female CEO Statistics - Editor’s Choice Female CEOs are running 41 Fortune 500 companies. There are two Black women among the Fortune 500 CEOs. Women made up only 5% of the CEOs appointed in 2020 globally. At the CEO level, men outnumber women by approximately 17 to one.  59% of male employees aspire to become CEOs versus 40% of women. 77% of women say the biggest obstacle to gender equity at the workplace is the lack of information on how to advance. Between 2015 and 2020, the share of women in senior vice president roles in the US increased from 23% to 28%. (McKinsey & Company) Over the same period, the percentage of women in the C-suite went up from 17% to 21%. All women, especially those of color, remained significantly outnumbered in senior management positions. However, prior to the start of the coronavirus pandemic, the representation of female workers in corporate America was slowly trending in the right direction.  According to 2020 statistics on female CEOs in the United States, 21% of C-suite members were women.  (McKinsey & Company)  Based on the survey results published by McKinsey & Company, there’s a leaky pipeline for women in leadership. In 2020, female workers accounted for 47% of entry-level positions, 38% of management roles, and 33% senior management/director roles. Women were entrusted with under one third (29%) of all vice president positions in American organizations. For every 100 men who got promoted to a managerial role, only 85 women advanced to the same position, based on the 2020 data.  (McKinsey & Company) This gap was even larger for women of color as only 71 Latinas, and 58 Black women received a promotion. Consequently, women remained underrepresented at the managerial level holding just 38% of manager positions, while men accounted for 62%. Male vs female CEO statistics from 2020 indicate that 39% of senior-level women burned out compared to 29% of men. (McKinsey & Company) Furthermore, 36% of women felt pressured to work more, in comparison with 27% of men. At the same time, 54% of C-suite women reported that they constantly felt exhausted, and so did 41% of men in similar positions. More than 50% of women in senior leadership roles promote gender and racial equality at work, in comparison with approximately 40% of male top executives. (McKinsey & Company) Women in leadership positions are more likely than men in senior-level roles to take a public stand on racial and gender diversity and champion the advancement of employee-friendly programs and policies. Women CEOs are also more likely to sponsor and mentor other female workers. According to the results of a recent survey, 38% of women in senior-level positions currently mentor or sponsor at least one woman of color, compared to only 23% of men in the same roles.   Female CEOs are running 41 Fortune 500 companies. (Fortune, Statista) In 2021, the number of women appointed to CEO positions in America's 500 highest-grossing companies reached an all-time high. However, the new record still only translates to approximately 8% of female representation at the top of the country's largest public businesses.  On the plus side, the number of women CEOs of Fortune 500 companies almost doubled in comparison with 2018 when there were 24 females leading the nation’s biggest businesses. Calls for diversity and inclusion in the highest echelons of America’s business world are starting to bear fruit as the number of female Fortune 500 chief executive officers increased for the third consecutive year. The top five biggest female-led Fortune 500 businesses as of August 2021 are CVS Health (rank four), Walgreens Boots Alliance (rank 16), General Motors (rank 22), Anthem (rank 23), and Citigroup (rank 33).  Speaking of women in leadership roles, statistics show that there are two Black women among the Fortune 500 CEOs. (Fortune) For the first time, two Black women are running Fortune 500 businesses - Roz Brewer of Walgreens Boots Alliance (rank 16) and Thasunda Brown Duckett of TIAA (rank 79). Before Duckett and Brewer started their new jobs in 2021, only one Black woman - Ursula Burns, former Xerox chief - had ever been appointed CEO at a Fortune 500 business on a permanent basis. After Burnes stepped down from the role in 2017, and, with the exception of Bed Bath & Beyond's Mary Winston, who worked as interim chief for a few months in 2019, Black female chief executive officers have been missing from the Fortune 500 list ever since. Citigroup CEO Jane Fraser is the first woman to run a major Wall Street bank. (Fortune) Fraser’s appointment marked huge progress for the financial industry. Much like Dick's Sporting Goods chief Lauren Hobart, Clorox chief Linda Rendle, new Coty CEO Sue Nabi, Walgreens Boots Alliance’s Roz Brewer, Thasunda Brown Duckett of TIAA, and CVS’s CEO Karen Lynch, Fraser took over from a male CEO. Statistics on Fortune 500 CEOs by gender reveal that there were only 37 female and 463 male chiefs leading America’s highest earning businesses in 2000. (Fortune) The number of women in CEO positions in the Fortune 500 hasn’t been growing steadily throughout the last two decades. There were 24 female chiefs in 2015, 21 women CEOs in 2016, and 32 women running Fortune 500 businesses in 2017, while that number dropped to 24 in 2018.  At the median, 16 female CEOs earned $13.6 million in 2020, in comparison to $12.6 million for the 326 men included in a study. (Equilar) According to a study published in May 2021 comparing a male CEO salary vs. a female CEO salary, women have outpaced men in total pay but remained underrepresented in executive positions. Equilar’s study indicates that Lisa Su, the chief executive officer of Advanced Micro Devices, was the highest-paid woman for the second consecutive year and the highest-paid CEO overall in 2020.  Globally, women made up only 5% of the CEOs appointed in 2020. (Heidrick & Struggles) The highest percentage of newly-appointed female CEOs was in Ireland (15%), while the lowest was in Brazil (0%). This is according to a paper that analyzed the backgrounds of chief executives leading 965 of the largest companies in 20 markets around the world. It sought to identify the skills and experience that shaped their path to the top while taking different male vs. female CEO statistics into account.  At the CEO level, men outnumber women by approximately 17 to one.  (Morningstar) According to a study that explored the gender gap in US companies, the number of male executive officers is seven times higher than the number of women holding the same positions. More than 50% of the companies analyzed didn’t have a single female on their lists of executive officers. Jackie Cook, the author of the Morningstar report, found that online retail giant Amazon didn’t have any women among its highest-paid executives as of 2020.  Women who negotiate for raises and promotions are 30% more likely to be considered as "too aggressive" or "intimidating". (Business Insider) Speaking of male managers vs. female managers, statistics reveal that women who don’t negotiate at all are 67% less likely to receive the same negative feedback. The proportion of women in senior management roles increased from 20% in 2011 to 29% in 2020, globally. (Grant Thornton) As 2019 saw a jump of 5% compared to 2018 (amounting to a total of 29%), 2020 represents a leveling off of the progress made during the previous year. This lack of movement doesn’t necessarily reflect a failure of companies to address the existing gender gap. Globally, the proportion of companies with at least one woman in senior management was 87% in 2020.  (Grant Thornton) The number of female CEOs and senior managers has risen by almost 20 percentage points over the last few years. For comparison, this figure stood at 68% in 2015 and 68% in 2017.  77% of women say the biggest obstacle to gender equity in the workplace is the lack of information on how to advance. (Working Mother Research Institute) Only 41% of female survey participants, as opposed to 64% of male respondents, said they have a network of coaches, mentors, and sponsors offering them career guidance. 37% of women versus 64% of men said that their companies provide information on career paths that lead to executive roles. (Working Mother Research Institute) Additionally, women CEO statistics indicate that 74% of female employees understand what the specific requirements are for advancing to the highest-paying roles in their companies even though they don’t receive this type of information directly.  60% of women believe they have the same opportunities to advance as anyone else at their workplace versus 74% of men.  (Working Mother Research Institute) Similarly, 65% of women express they are satisfied with the way their careers are progressing, and so do 78% of men.  Male vs female CEO stats reveal that 59% of male employees aspire to become chief executives versus 40% of women.  (Working Mother Research Institute) Of those women who aspire to become CEOs, 6% are first-level managers (as opposed to 13% of men) and 39% are executives. The same goes for 40% of men hoping to take on the role of chief executive officer.  Businesses with high representations of women in leadership roles had a 35% higher return on equity and 34% higher total shareholder return in comparison with male-dominated companies.  (Catalyst) Female vs male CEO statistics compiled by an NGO during a review of 353 Fortune 500 companies show that the differences were most apparent in facial services, consumer discretionary, and consumer staples industries.
By Milica Milenkovic · September 24,2021

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