The Best Landing Page Builder: Conversion at First Sight

One of the best things about HubSpot’s landing page builder is the fact that it’s fast and easy. You won’t have to spend the whole day entering parameters and figuring out the controls. The interface is straightforward and comes with an abundance of tutorials on how to be most efficient when using it. Since you get a ton of plugins to choose from, your creativity won’t be limited in any way.

HubSpot lets you create simple, user-friendly forms to help you capture leads and acquire potential buyers. The developer’s best landing page tools for content creation allow you to make a range of pages that are always fully optimized and SEO-friendly. To improve your lead generation, you can also add Facebook ads and experiment with A/B testing. If you ever get stuck anywhere, HubSpot’s support team is more than willing to help you out within minutes.

You can select the content your visitors see based on a number of parameters. You can also optimize your HubSpot landing pages based on the buyer’s location, browsing device, or the site where they found the referring link. This way your campaign will seem more personal, which could make it more effective.

The landing page maker is included in the free version and in all HubSpot’s paid packages. The starter pack costs $50 a month (or $40 if billed yearly) offers a simplified version of the software. With this HubSpot pricing plan, you can choose the template you want and edit it with the intuitive drag-and-drop system. Although these basic HubSpot landing page templates are quite impressive, they’re not the real deal. If you want the full builder, you’ll need to go with the professional or the enterprise plan. The professional plan starts at $800 per month, while the enterprise plan costs $3,200 per month.

Instapage’s best landing page builder offers an extremely intuitive interface that relies on the drag-and-drop system. Scalable and customizable blocks make it easy to maneuver, copy, and arrange the elements. There are also more than 200 high-quality Instapage templates you can play with. The builder allows for direct WordPress integration and its user-friendly plugins are simple to use and leave a lot of room for customization. Considering how popular mobile browsing has become around the world, it’s good to know you can make your page responsive with just a couple of clicks.

While Instapage’s best landing page generator has built-in analytics, it’s also possible to integrate the program with Google Analytics and Facebook Advertising to get the most insights for your money. There is no coding involved. However, if you’re tech-savvy, you can also add your own custom code to the mix. 

As for marketing, you can use heatmaps to gain a better understanding of your audience and find out exactly where your problems lie. If you want to determine which version of your page works best, you can use the integrated A/B testing feature.

Instapage’s Business plan costs $149 per month if you choose to pay annually and $50 more if you get billed monthly. This plan comes with what the company describes as the best landing page builder in 2022 and an array of Instapage’s trademarked features. If you want more from the experience, you can always contact Instapage and sign up for a customized plan.

The majority of website builders on the market today rely on the drag-and-drop system because it’s easy and instinctive for the user. The Unbounce landing page builder is no different. Indeed, creating your page requires almost no effort; you choose the elements you want and organize them with a couple of clicks. With these landing page tools, you can tweak your creations to make sure they’re fully optimized for mobile browsing. Everything you make can be integrated into WordPress or customized using HTML, CSS, and Javascript codes (if you know how, that is).

Sometimes the landing page platform is only as valuable as the number of integrations it offers. Unbounce lets you connect your page to more than 1,000 marketing tools in various categories including CRM software, email, social media, and analytics. To make your copy more dynamic and effective, you can use Unbounce’s dynamic text replacement landing page tool. It lets you change parts of the text to fit users’ intent more closely. You can also use server-side A/B testing to find out exactly what type of layout works best.

The Unbounce pricing plan consists of three options, depending on your needs and financial capabilities. You can get a relatively cheap landing page builder starting at $79 a month if you go for the so-called Essential plan. Although you can create as many landing pages as you want, this offer lets you publish only 75 pages at any given time. In addition to that, you won’t be able to use the AMD-powered mobile landing page builder to create pages perfectly optimized for mobile phones. Whether that’s worth an additional $80 per month is your decision.

It’s fair to say Leadpages doesn’t have the best-looking interface out there. This is quite clear, especially if we look at Instapage vs Leadpages. However, this doesn’t stop the software from being one of the best landing page builders on the market. The simple drag-and-drop system works like a charm, and it also comes with a large number of useful plugins. With Leadpages, you get to choose from more than 200 professionally crafted templates that will make your life that much easier.

Leadpages integrates WordPress, as well as more than 80 of the most-popular marketing tools today. The best landing page service must also offer A/B testing, and Leadpages is no exception in this respect. What makes Leadpages different from many of its competitors is that there’s no publishing limit or cap on the number of leads you can generate. You don’t have to worry about going overboard or changing your payment plan, either; just let organic traffic reach its peak with the built-in conversion-guidance system. This handy tool tells you exactly what you’re doing wrong and how to fix it.

Leadpages pricing comes in three tiers: Standard ($25 a month), Pro ($48 a month), and Advanced ($199 a month). The company’s cheapest landing page service payment plan is a perfect choice for businesses that only have a single website to worry about; it has great functionality but limits your A/B testing efforts, among other things. The 14-day LeadPages free trial is a great way to get acquainted with the product.

Many small businesses consider EngageBay to be the very best cheap landing page builder on the market. In addition to creating your landing page, EngageBay offers everything from CRM and sales tools to contact and ticketing management as well as email and chat support.

With 80+ templates that you can optimize through a simplistic yet powerful drag and drop builder, you can develop great landing pages quickly. Of course, if you prefer not to rely on any templates, you can code the pages from scratch without any extensive coding experience.

Online landing page builder reviews only serve to underscore the efficiency of this automation platform. With this free CRM software, you’ll also get appointment scheduling, email tracking, and even account-based marketing with the more expensive plans. You can effortlessly include forms, opt-ins, track your landing page performance, and generate enough new leads to last you a lifetime. 

You might choose EngageBay because it’s entirely free for up to 1000 contacts and 1000 branded emails. You can get up to 15,000 contracts with the Basic plan for $8.99 per month and 50,000 contracts with the Growth plan for 29.99/month. For 47.99/month, you’ll get unlimited contracts with the Pro option. All of the pricing plans include the best landing page builder for small businesses. 

Most developers nowadays understand that the average user doesn’t know or care that much about coding. The drag-and-drop system is a perfect solution to this problem, which is why it’s the industry standard for landing page companies. Pagewiz’s builder even uses a special widget for adding videos, so there are no unsightly embedding codes. That said, if you want to customize the design with your own code (HTML, CSS, or Javascript), Pagewiz offers this option, too. 

The builder gives you complete freedom when it comes to content organization. You can set everything up pixel by pixel, just how you want it. There are more than 100 breathtaking templates, which you can use either as a starting point or a nearly finished product. The same goes for forms – choose one of the classics or create a form from scratch.

Pagewiz’s responsive landing page builder lets you create a completely custom mobile version of your page that you can tweak to perfection. Considering more than half of internet browsers use mobile phones, it makes sense that you would invest in such a feature. It’s also worth mentioning that all the pages you create on Pagewiz have full-width screens. This means your pages will look good even on bigger monitors.

While most competitors offer 14-day free trials, Pagewiz gives you a full month for free. The basic landing page builder software costs $25 per month, which is at the lower end of the price range. For this amount, you get to create an unlimited number of landing pages and can get up to 5,000 unique leads. The industry standard for this is 2,000, so in this respect, Pagewiz goes above and beyond.

Landingi’s software gives you complete freedom over your content organization. The interface is fairly intuitive, though there may be a slight learning curve, especially when editing for mobile browsing. Once you know what you’re doing, however, the editing process becomes quite fast. With a single click, you can duplicate an entire page or any specific element you want. Landingi’s best landing page builder also lets you customize forms to fit your needs more closely and gain better-quality leads. 

To help you get started, Landingi offers more than 200 templates for you to modify any way you want. One interesting feature that sets this company apart from its competitors is the somewhat controversial ability to import other sites’ landing pages. Indeed, you can use Landingi to copy any page from the web and use the design for your lander. It’s no surprise why most other builders chose not to include such an option (for copyright reasons), but we won’t judge you for using it.

Landingi’s best landing pages software has an extensive library of images and icons that you can use for free. The page can be integrated with several popular follow-up services like MailChimp landing page, HubSpot, or SalesForce. The company uses Amazon Web Services to host your page, which guarantees solid uptime.

The basic payment plan is really cheap – only $11 a month. For this amount, you get two active landing pages, one custom domain, and the potential for up to 1,000 leads. The same account can be shared by two users, so you can work closely with a partner.

Wishpond’s easy landing page builder is, above all, beginner-friendly. When you’re getting started, you can choose from more than 100 publish-ready templates that need only a couple of tweaks and adjustments. All pages are also mobile-responsive by default, so you won’t need to worry about that, either. This is a great choice for people who need a fast, effective solution that can be integrated into WordPress with a couple of clicks. 

Of course, this doesn’t mean you don’t get all the customization options you’d expect from this type of software. Wishpond has a very useful built-in popup tool for your subscription landing page that can increase conversion in several ways. You can create a regular popup, welcome mat, slide-in popup, or an opt-in bar. These actions can be triggered by pretty much anything you choose, whether that be a click, a scroll, or a timed event.

Every week, you’ll get personalized reports by email telling you in detail about the success of your campaign. If you need real-time updates, you can connect your page to Slack and get instant notifications about new leads. That way you can keep track of your audience and act when necessary.

The cheapest landing page creation plan will cost you $49 every month. You get to create as many landing pages as you want and they can contain thousands of popups, if that’s your thing. This option will get you 1,000 unique visitors, which is the norm for most starter plans. It’s worth mentioning that you also get to use email drip campaigns and marketing automation tools. The other, more expensive, plans come with A/B testing, coding customization, and VIP support.

If you’re looking for inexpensive landing page generators that can provide you with quick, high-quality solutions, Lander might be your best bet. The simple page-creation process means that you’ll have a page ready in just a couple of minutes. There are more than 100+ mobile-ready templates at your disposal, all of which are divided into clearly defined categories. Lander provides you with different types of forms, including the auto-fill form, which saves time and increases conversion rates. Another great component you should definitely consider inserting into your page is the countdown element. After all, visitors are more likely to become customers if they believe they’ll miss an opportunity.

The instant landing page you make can also be customized with a number of interesting components or the inclusion of your own HTML code. Embedding Google Maps into your page is a great way to give your visitors directions, for example. The video element widget will allow you to post an interesting video, while the social media buttons might help you extend your reach. 

Besides the fact that you get to create unlimited landing pages, Lander also allows you to make other types of page, including confirmation and/or thankyou pages to follow up with the buyers. Another extremely useful element is the PayPal button, which lets potential buyers make a purchase directly from your landing page.

As is the case with numerous other landing page providers, Lander also offers A/B testing. You can test up to three different versions of the page at the same time and see what works best. Keep track of the success of your campaign with Lander’s conversion chart and improve targeting with dynamic text replacement.

The cheapest plan costs $16 every month and gives you up to 5,000 unique visitors. In addition to that, the offer includes three custom domains, A/B testing, and Facebook landing pages. If you upgrade to the professional plan for $83 per month, you’ll get several other integrations, as well as technical support for landing page services.