Bad evaluations on Glassdoor, negative feedback on Facebook, errors on Wikipedia, regrettable Snapchat posts, Yelp reviews that attack your company - they can jeopardize or even destroy your business. But if you react adequately, they can be handled effortlessly and even become assets with the help of reliable reputation management services.
Podium
Includes: Detailed dashboard with analytics, embeddable information-collecting widgets, web chat messages
BirdEye
Includes: Multi-channel review monitoring, negative review notifications, keyword-based analytics tools
WebiMax
Includes: Team-wide review notices, powerful reputation management and content creation systems
Reputation.com
Includes: Reputation management specialists, review surveys and polls, customized customer messages
Thrive Internet Marketing Agency
Includes: Online reputation repair, customizable widgets, real-time online reputation monitoring
BrandYourself
Includes: Personal and business reputation-building tools, insights into team members’ online reputation
Reputation X
Includes: Content monitoring and analysis of review platforms, ToS detection and removal, positive feedback encouragement
Reputation Management Consultants
Includes: Customized plans, optimized SEO content creation, powerful social media tools
Related Product Categories
Why Do You Need Reputation Management?
Reputation management platforms and services include useful online reputation marketing tools and features for internet reputation repair and maintenance. These services give you a square look at how the internet sees you, plus a fighting chance of improving your reputation. Whether you are looking for online reputation management services for individuals or need comprehensive tools to rebuild your brand, you’ll find the agencies we list here helpful.
Reputation management has long been part of public relations. Now, it’s focused on the internet. Prospective customers look at Glassdoor, Yelp, LinkedIn, and other such websites when deciding whether to do business with you. Unflattering reviews and comments can easily damage your business - even if they are untrue.
Businesses turn to reputation management to minimize the harm done by news articles, blog posts, negative reviews, or social media. Some reputation management services even use search engine optimization and other techniques to help rank positive information about your company higher on search engine result pages, relegating the bad reviews to the seldom-visited second page.
Even the best review systems can’t screen out every prankster, scammer, and consumer with a grudge. Reputation management solutions can help tip the scales in your favor by monitoring review sites and inviting those who rate your company favorably to submit written reviews.
Reputation management providers help individuals, startups, and major brands create and maintain positive online images. They inform you of your current reputation, alert you to negative data, and propose strategies for cultivating positive public perception.
The best online reputation management services can be surprisingly inexpensive. There are even free sites that scan the internet and deliver reports on negative information along with tips for correcting errors and improving your reputation. At the other end of the spectrum are experienced consulting agencies whose services cost thousands or tens of thousands of dollars per month. Of course, when a major brand faces a PR disaster, price is a secondary consideration.
Whether you are looking to boost your online image or your company’s, you’ll want a reputation management service that is competent in a set of baseline tasks:
- PR services are the oldest marketing tool in creating a positive image of the brand.
- Review management services help you collect, analyze, and manage customer reviews. The best services let you gather reviews from multiple sites and compare them to find trouble spots. Customer feedback is a powerful guide to improving your company’s products and services.
- Content creation and distribution are crucial in presenting yourself and your company in a positive light. Carefully written blog posts, landing pages, Instagram descriptions, long posts, and YouTube videos can boost your reputation and upgrade your position versus competitors.
- Social media services include the creation and management of social media accounts for your brand. This is one of the most important reputation management tools because consumers increasingly rely upon recommendations and reviews on social media when making buying decisions. Comments on these sites can boost your business or crash it down.
- SEO optimization helps you get positive content on the top of search engine results pages. It's not enough to have positive reviews, well-written blog posts, and a portfolio of awards. If it’s not visible on Google, it might as well never have happened.
Our Methodology for Evaluating Reputation Management Companies
We evaluated a range of vendors offering tools for do-it-yourself reputation management and whose experts do all the work for you. Each company earned a place on our list by scoring well according to reputation monitoring capabilities and other key criteria.
Review Monitoring and Managing Software
This is the foremost criterion. A modern, easy-to-use program can save you lots of time and money. If you don’t need a team of SEO experts, writers, or PR consultants, the usability and effectiveness of reputation management platforms is your only concern. The software comes in the form of an app or a web interface. It is designed to help you acquire, track, and analyze reviews and other online references to your company. The platforms are equipped with powerful search engines that can bring all the relevant mentions together. You’ll find reviews and comments from Facebook, Instagram, Tripadvisor, Glassdoor, and many other sites.
All the best reputation companies focus on review monitoring and management. You’re alerted when someone posts a rating of your company online, and you can quickly ask happy customers to post a detailed review. This is the fastest way to detect your customers’ negative and positive reactions.
Reputation management programs often provide feedback widgets and survey tools to collect responses from customers before they post negative reviews. You can answer customers directly and see if you can somehow help them and avoid negative reviews.
Analytics
Reputation management tools not only collect reviews, surveys, and other customer feedback but analyze it too. You can see whether reviews are trending more or less positive over time. Analytic engines let you track response to particular features of your product or service. Feedback will tell you if potential customers think your price is too high or your product too hard to use. Tracking the keywords your customers use can tell you which aspects of your products or services are appreciated and which are merely tolerated.
Content Creation
The online reputation services’ ability to create and promote positive online content is the next thing to have in mind when choosing a reputation agency. This service includes writing blog posts, web pages, Wikipedia articles, and social media posts that show your company in the best light. Some of the vendors we evaluated are mostly focused on these services, insisting that content strategies are crucial in maintaining a positive online reputation.
Search Engine Optimization
A good reputation company creates positive content, promoting it online so that your company ends up at the top of search engine result pages. With enough positive content, negative reviews can be pushed down to the second page, where hardly any prospective customers will ever see it.
Social Media Management
Top online reputation management companies provide excellent solutions for managing your company’s reputation on social media. You can find out how your brand is seen on various social platforms like Facebook, Instagram, Twitter, and YouTube. You can analyze the results to see how your products and services fare among certain demographic targets. You can even use the website’s dashboard for tracking your social media reputation, gathering up comments and reviews, and responding to them online. You can even reach out to customers to request feedback. At a minimum, the software should allow you to set up a notification to alert you every time someone talks about your brand.
The best online reputation management companies on our list give you experienced managers who know what and when to post on social media. This service includes tracking and, when possible, deleting negative results from social media channels.
Customized Pricing Plans and Packages
If you are wondering about the reputation management cost, you should know that this service doesn’t come cheap, and most agencies negotiate pricing separately for each client.
In most cases, you can contact the reputation management provider and get a free price quote after answering a few questions. The price can vary based on your current position and which online reputation management tools you need, as well as your company’s size.
The price also depends on the number and type of services you contract for. In some cases, clients are interested only in a software solution, not a team of expensive experts who develop and implement a unique reputation strategy.
We evaluated providers that offer a variety of services and products as well as user-friendly websites for do-it-yourself online reputation management.
Customer Support
Customer support is always important. It is natural, therefore, for us to evaluate web reputation management services based on how friendly, fast, and reliable their agents are. In this industry, the best support agents not only demonstrate expertise in how to use the company’s products but can also instruct customers how to understand reputation management and develop a strategy. Some companies provide access to customer support during business hours. Of course, the best option is to have agents available on a 24/7 basis.
Top Online Reputation Management Firms
- Podium: The most comprehensive analysis of online reviews
- BirdEye: Best solution for do-it-yourself reputation management
- WebiMax: Best for small businesses that need comprehensive digital marketing services
- Reputation.com: The most user-friendly dashboard
- Thrive Internet Marketing Agency: Best software for monitoring online reviews

Reputation Management Services Reviews
BirdEye Review
EXCELLENT
FAIR
EXCELLENT
- ⦿ Video reviews
- ⦿ Advanced analytical engine
- ⦿ Templated responses creation
WebiMax Review
EXCELLENT
EXCELLENT
EXCELLENT
- ⦿ Dedicated digital manager
- ⦿ Negative reviews deletion
- ⦿ Content creation
Reputation.com Review
AVERAGE
FAIR
EXCELLENT
- ⦿ Mobile app
- ⦿ Comprehensive online platform
- ⦿ Conduct surveys
Podium Review
EXCELLENT
FAIR
AVERAGE
- ⦿ Webchat widgets
- ⦿ Customizable pricing plans
- ⦿ Instant notifications and alerts
Thrive Internet Marketing Agency Review
EXCELLENT
EXCELLENT
EXCELLENT
- ⦿ SEO tools
- ⦿ Real-time review monitoring
- ⦿ Personalized plans
BrandYourself Review
EXCELLENT
EXCELLENT
EXCELLENT
- ⦿ Glassdoor review management
- ⦿ Step-by-step instructions
- ⦿ Personal score tracking
Reputation X Review
AVERAGE
FAIR
EXCELLENT
- ⦿ Wikipedia development
- ⦿ Negative reviews deletion
- ⦿ Yelp reviews management
Reputation Management Consultants Review
AVERAGE
EXCELLENT
AVERAGE
- ⦿ Positive search results management
- ⦿ Negative content deletion
- ⦿ Keyword research
Most agencies provide customized reputation management services pricing. The price depends on the services you need and the current position of your company. For example, if you are dealing with lots of negative reviews, you will need access to experts and the best online reputation repair tools for suppressing negative reviews, comments, and posts. Creating fresh content is an essential part of rebuilding your online image, so your strategic plan should include an SEO content strategy.
Some agencies let users choose whether they want managed services or reputation management programs only. With the software solutions, you can work on the task by yourself. It is much less expensive than hiring an agency and its professionals. However, leaving your reputation in the hands of experts is handy, especially if you are dealing with lots of online attacks.
Reputation management pricing also varies depending on the size of your business. The agencies create personalized plans and prices for freelancers, entrepreneurs, small businesses, and enterprises.
In recent years, the number of agencies offering online reputation management products and services has rapidly increased. It’s difficult to proclaim a single agency the best because different market segments have different budgets and priorities.
To pick the perfect company, you must first know which offers services closest to your goals. Many good providers are on our list, and we’re sure that you’ll find an excellent match.
These agencies provide tools for controlling and improving online reputation. They also allow you to hire a team to help you create and implement strategies for pushing down negative reviews.
Most agencies provide services for both individuals and companies and serve various industries, including health, hospitality, politics, and finance.
It is a tool for acquiring and managing online reviews and customer feedback. This is self-service software, which means anyone can purchase a license to operate the software and use it to improve their professional or personal image.
Many programs include user-friendly dashboards where you can find a toolbar menu with features for creating customized requests and widgets. The software can collect posted reviews on social media platforms like Facebook, Tripadvisor, and Instagram. You can see negative reviews, respond to your clients, and try to turn negative reviews into good ones. Also, you can automatically post the best reviews on your company's website or social media channels.
The software is also useful for online reputation monitoring. Its various tools for data analysis let you determine what your customers like most about your company and how they scored a particular service.
Moreover, you can see how your company reputation changes over time. The best platforms can also show you which social media network your clients post the most so you can be prepared to answer them instantly.
BirdEye offers customized pricing plans for each client. You can send a quote to this review management company, and the BirEye team will research your business, check your current reputation, and send you an offer. Depending on your needs, the BirdEye staff will create strategies and help you to implement them to improve your reputation. The price for its services is created based on the number of products you want to purchase, value-added services, and the number of your business locations.
It is possible to rehabilitate a damaged reputation by employing Google reputation management and other solutions that suppress negative content. You can push unflattering posts off a review site’s front page, replacing them with positive evaluations. The same tactic, plus a little SEO expertise, works with content on search engine results pages.
The easiest and most effective way to get rid of negative content is to contact the website administrator directly and request the removal of the material. This is not always possible, however, so it is worth using SEO tactics to reduce the visibility of negative reviews. If you really want to be sure that people will not see the negative comments on your products or services, the best thing is to call on a reputation management services provider.
ReputationDefender is priced based on an evaluation of your company and its needs.
The cost of reputation management solutions varies depending on your company’s current position, the size of your company, what services you wish to purchase, and other factors. It’s much more expensive to hire public relations agents to do the work for you, but if you’re losing money every day because of unfortunate events, it’s easy to justify the price. Most vendors are happy to put together a custom pricing plan that will meet the needs of your business.