90+ Social Media Marketing Statistics to Keep in Mind in 2021

ByIvana V.
August 26,2021

Do you want more brand exposure? Make a profile on social media and share content about your products. Are you looking to create and maintain a relationship with your customers? Social media is the best way to make your brand accessible and personable. Do you want to generate more leads? Yep, you’ve guessed it - social media is the way to go. 

But with so many different platforms, developing a strategy can be a little overwhelming. You might be wondering how to get going.

Well, a great starting point would be the comprehensive list of social media marketing statistics we’ve compiled. You will find both positive and negative social media statistics that will help you grasp the benefits and drawbacks of each platform. You’ll also find info on user behavior and demographics on each of the most popular social networks. We’ve also included stats that reflect good marketing practices and their plans for the future. So, let’s begin!

The Most Interesting Social Media Marketing Stats

  • There were 3.5 billion active social media users worldwide in 2019 (45% of the world's population).
  • 11 new people start using social media every second.
  • The average American has 7.1 social media accounts.
  • Facebook Business Pages now number more than 60 million.
  • As of 2018, 35% of marketers use live video on social media.
  • 93% of all marketers cite more exposure for their business as the number one benefit of social media marketing.
  • 200 million Instagrammers visit a business profile every day. 
  • 75% of Instagram users take action - like visiting a website or making a purchase - after seeing an ad.
  • LinkedIn generates 277% more leads than Facebook and Twitter.
  •  YouTube mobile ads receive viewer attention 83% of the time.

Social Media Statistics: Massive Reach

There were 3.5 billion active social media users globally in 2019.

(We Are Social)

How many people use social media? Practically half the planet is on social media. The world’s population in 2019 was 7.676 billion, and 3.5 billion of them actively used social networks.

With 99%, the United Arab Emirates had the largest social media prevalence in 2019.

(Smart Insights)

When we look at social media usage statistics by country, we see that the UAE has the largest proportion of its adult population on social media. The global average is 45%.

3.3 billion people around the world actively use social media on mobile devices.

(We Are Social)

Social media usage statistics point to the indisputable prevalence of mobile devices. Gone are the days when people sat down in front of their PCs to surf the web. Now we do it all the time, mostly using our phones mostly, but sometimes also from our tablets.

The number of active social media users grew by 9% between January 2018 and January 2019.

(We Are Social)

Social media use keeps flourishing, year after year. In the 365 days between January 2018 and January 2019, 288 million new users joined one of the many social networks out there.

Internet users are now spending, on average, 142 minutes per day on social networking and messaging platforms.

(Digital Information World)

How much time do people spend on social media? According to social media stats recently published by Digital Information World, the average time spent on social media per day is well over two hours. This gives marketers plenty of opportunities to reach their target audience on these platforms.

There are 230 million active social media users in the US.

(We Are Social)

The number of social media users in the US is pretty high if you consider the fact that the whole country’s population is 328 million people. Of those 230 million Americans who are active social media users, 220 million access the social networks of their choice via smartphones.

Every day more than 2.1 billion people check at least one of the following accounts: Facebook, Instagram, WhatsApp, or Messenger.

(Facebook)

Facebook’s social media users statistics indicate that a staggering 2.1 billion users visit at least one of these social networks/messaging platforms every day. All four are companies owned by Facebook.

The average American has 7.1 social media accounts.

(We Are Social)

Facebook, YouTube, Instagram, Twitter, Snapchat, Linkedin, Pinterest, WhatsApp, Messenger... These are the most popular social media platforms according to their number of users. And the average American has an account on at least seven of them.

11 new people start using social media every second.

(Hootsuite)

The number of people on social media grows by 11 each second. What does this mean for you as a marketer trying to communicate with an audience? It means your potential social media reach grows organically by 11 users. Just swell!

44% of internet users have an ad-blocker.

(We Are Social)

This is among the less exciting but still interesting facts about social media. More than 40% of internet users turn on their ad-blocker while on social networks. It’s worth remembering that traditional marketing approaches might not work for people who have this kind of app installed on their devices.

Facebook Marketing Stats

Worldwide there were 1.59 billion daily active users on Facebook in June 2019.

(Facebook)

How many people use Facebook every day? The latest data provided by the network indicates that nearly 1.6 billion people visit the platform on a daily basis.

There are 2.41 billion monthly active users on Facebook as of June 2019.

(Facebook)

The number of people on Facebook is much greater when we include the users who access the platform less frequently. With a reach of 2.41 billion people every month, marketers can’t afford to ignore this channel.

There are 270 million fake profiles on Facebook.

(Mashable)

On the other hand, it’s worth remembering the negative facts about social media. Among the vast array of Facebook users is a disturbing number of fake profiles. On Facebook alone, there are 270 million duplicated or fraudulent profiles.

190 million Americans have a Facebook account as of July 2019.

(Statista)

Social media usage stats published by Statista show that an incredible 190 million US teenagers and adults have a Facebook account. India is the only country in the world with a larger number of Facebook users. More than 270 million Indians have a Facebook account.

76% of American adults can be reached with ads on Facebook.

(We Are Social)

This is by far the largest audience marketers can hope to get through on any social network. Marketing experts know this and most of them already advertise on Facebook.

There are more women on Facebook than men (53% vs. 47%)

(Omnicore)

Facebook user demographics data published by Omnicore suggests Facebook is a great platform for reaching both male and female audiences. However, there are slightly more women than men on this site.

The average American Facebook user is 40.5 years old.

(Chron)

Facebook users statistics show that this social media platform, which was founded by a Harvard student 15 years ago, has gained popularity among American adults of all ages. However, the average Facebook user’s age is 40.5, which might be higher than you’d expect.

94% of marketers use Facebook in their campaigns.

(Social Media Examiner)

Considering the fact that 190 million Americans use the network, it’s no surprise that so many marketers rely on Facebook to advertise their products. As many as 9.4 in 10 marketing specialists incorporate Facebook into their marketing efforts.

Just 48% of marketers feel their Facebook marketing is either “very effective” or “effective.”

Social Media Examiner)

However, not all of them are happy with their Facebook marketing results. Facebook advertising statistics indicate that 9% of marketers qualify their Facebook marketing as “very effective,” 39% say it’s “effective,” while 38% are uncertain. The rest believe they are flat-out failing.

On average, Facebook users click on eight ads each month.

(Hootsuite)

Even though users see many ads while they scroll through their Facebook feed, they avoid clicking on them. The average user clicks on an ad only eight times a month. The number goes up for female users, who click on 10 paid advertisements every month. Hootsuite’s social media advertising stats suggest that men do the same only seven times a month.

The average engagement rate for Facebook live videos is 4.3%.

(HubSpot)

Social media marketing benefits can include raising brand awareness and deepening customer relations. Using video content, you can accomplish both. However, keep in mind that live video runs laps around non-live videos in terms of user engagement. According to HubSpot’s Facebook live stats, live videos have a 4.3% engagement rate compared to a meager 2.2% for regular video.

85% of Facebook videos are watched without sound.

(HubSpot)

The majority of videos on Facebook are watched in mute mode according to social media marketing statistics. If you are a marketer figuring out the next move in your Facebook advertising strategy, you should definitely bear this information in mind.

80% of Facebook users react negatively when a video automatically plays with sound.

(Facebook)

In fact, eight in 10 Facebook users say they are annoyed with video content that automatically starts with audio. If your video content makes no sense without sound, include subtitles or post it on another network like YouTube or Instagram.

72% of marketers say they use Facebook ads.

(Social Media Examiner)

As many as 72% of marketing specialists regularly use paid ads on the world’s most popular social media platform. Facebook ads statistics reveal that B2C marketers use this feature more often than their counterparts in the B2B niche (76% vs. 66%).

49% of marketers say they’ve increased their Facebook ad activities in the past year.

(Social Media Examiner)

In the previous year, nearly half of marketers upped their stakes in the Facebook ads game. It doesn’t stop there; 67% say they plan on increasing their use of Facebook ads over the next 12 months.

Facebook Business Pages now number more than 60 million.

(Brandwatch)

Facebook has long outgrown its original purpose as a place for keeping up with friends and family. Nowadays, this platform is more or less a business hub, and there are more than 60 million active business pages to prove it.

97% of B2C and 91% of B2B marketers are focused on Facebook.

(Social Media Examiner)

Social media marketing on Facebook appeals slightly more to B2C marketers. Practically all marketing specialists reaching out to direct clients include it in their digital marketing strategy - an incredible 97%, to be precise. More than nine in 10 (91%) B2B marketers focus on this channel, too.

When asked “What will you invest in over the following year?” 67% of marketers responded that they would focus on Facebook ads.

(Social Media Examiner)

Facebook ads reign supreme. Most marketers plan to invest in them since they have proven to be a highly effective social media marketing method. Instagram ads are also popular with marketers - 53% plan to spend money on Instagram in the hopes of increasing brand visibility, customer engagement, or sales. Facebook Messenger ads are the third most popular planned investment (41%).

51% of marketers plan on using Messenger bots in 2019.

(Social Media Examiner)

Facebook marketing stats inform us that the majority of marketing experts plan to give Messenger bots a shot this year. This new in-app tool brings businesses closer to consumers by providing quick answers to frequently asked questions. Messenger bots are gaining traction quickly; last year only 15% of marketers used them.

70% of marketers want to learn more about Messenger bots.

(Social Media Examiner)

Before committing to implementing a new tool in their marketing strategy, marketers want to make sure they understand the technology they’ll be using. Seven in 10 would like to learn more about this product from Facebook’s array.

Instagram Marketing Statistics

Instagram has more than 1 billion monthly users.

(Instagram)

How many people use Instagram? Well, Instagram user statistics published by the social network itself reveal the mind-boggling figure of more than 1 billion users each month.

More than 500 million Instagrammers use Insta Stories every day.

(Instagram)

Cut the number of monthly users in half and you’ll get the number of Instagram users who access these short-format videos on a daily basis. More than half a billion people worldwide see an Instagram Story ad or two every day while watching their friends’ Stories. This is a marketing pool so deep and wide enough that it deserves every marketer’s attention.

44% of Americans over 13 can be reached with adverts on Instagram.

(We Are Social)

Instagram user stats that focus on the US show that marketers can reach 44% of the US population over the age of 13 on this platform. Amazing, right? Putting this into perspective, there are 120 million Americans you can target with Instagram ads.

In the five years between 2013 and 2018, the Instagram community has grown from 90 million to 1 billion monthly active users.

(HubSpot)

This makes this photo- and video-sharing app the fastest growing social media platform in the world. With the number of Instagram users increasing so rapidly, it’s only natural that marketers are flocking there, too.

73% of marketers use Instagram.

(Social Media Examiner)

According to Social Media Examiner’s 2019 Instagram stats, nearly three-quarters of US marketing experts advertise on this social media platform. At the moment, Facebook is the only platform more popular with marketers.

More than 2 million advertisers use Instagram every month.

(Sprout Social)

In other words, the second most popular social media in the US attracts more than 2 million marketing specialists every month. They report advertising on this channel increases their exposure, generates website traffic, and creates leads.

Users aged 18 to 24 are substantially more likely than those aged 25 to 29 to say they use Instagram (75% vs. 57%).

(Pew Research)

Pew Research on social media Instagram demographics shows that older teens and people in their early 20s outnumber users in their late 20s. These Instagram statistics show that three-quarters of Americans in the first age group have an Instagram account while only 57% of those in the other group report the same.

55% of people in Generation Z (aged 16 to 24) have increased their use of Instagram in the past year.

(eMarketer)

Marketing on this social media platform is essential if you want to reach a Gen Z audience. According to eMarketer, more than half of users aged 16 to 24 report that they use Instagram more frequently now than they did last year. This means your opportunities to communicate with them via this platform are greater than ever.

67% of American millennials have an Instagram account.

(Pew Research)

Apart from being among the most used social media apps for teens, Instagram is widely popular with millennials, too. Social media use statistics published by Pew Research in 2019 suggest that almost seven in 10 millennials have created an account on the photo-sharing app.

200 million Instagrammers visit a business profile every day.

(Sprout Social)

If you were wondering how many Instagram users interact with brands on a daily basis, here’s your answer: 200 million and counting. If you don’t already have a business page, get started on it ASAP.

80% of Instagram users follow a business on this social network.

(Sprout Social)

Using social media for business is a great way to interact with customers. They view it positively and want to engage. In fact, eight in 10 Instagram users follow at least one business on the network according to statistics on social media usage.

75% of Instagram users take action after seeing an ad.

(Hootsuite)

Not only do users gladly follow businesses on Instagram, but they often feel inspired to take action after seeing their ads. The fact that 75% of Instagrammers have been inspired to visit a brand’s website or make a purchase after seeing an ad makes it one of the best social media marketing platforms. If you market yourself cleverly, your efforts are very likely to pay off.

A quarter of all ads on Instagram are videos.

(HubSpot)

Unless you’ve been actively avoiding all social media marketing news, you’ll know that video is all the rage nowadays. Younger generations of consumers prefer it over textual content. If you’re in doubt whether to choose video, images, or carousel ads, go with video.

85% of millennials have purchased a product after watching a video about it.

(Business Wire)

If you’re planning on using social media for marketing, you should definitely keep this stat in mind. Video runs laps around all other content when it comes to product presentation. It is also a very powerful tool for evoking emotional responses and forging a brand identity.

60% of Instagram Stories are watched with the sound turned on.

(Jumper Media)

Unlike Facebook users who consume video content silently, Instagrammers view video with the sound on. Well, at least 60% of them do; the rest watch it on mute. Jumper Media’s social media studies remind marketers to cater to both needs.

One-third of brands on Instagram post 11-20 times a month.

(HubSpot)

In this day and age, having no social media presence is equivalent to not having a business at all. However, you shouldn’t overdo it on social media, either. The most common posting frequency for brands on Instagram is between 11 and 20 times per month. Heck, if it works for Dior, maybe you should give it a go.

Instagram’s ad revenue is projected to bring in nearly a quarter of Facebook’s total ad revenue by the end of 2019.

(Sprout Social)

As we have mentioned in the Facebook stats above, Instagram is owned by Facebook. All the revenue generated through Instagram ads is presented as a part of Facebook profits. As this platform’s social media growth continues, so does its share of Facebook’s overall revenue. By the end of 2020, it's projected that Instagram’s ad revenue will make up 30% of Facebook’s total ad revenue.

The volume of brand-sponsored influencer content on Instagram is projected to amount to 6.12 million posts in 2020.

(Statista)

The rise of social media has brought with it influencers - people whose opinions and world views influence other users to make decisions. They are a marketer’s best friend, as their recommendations can go a long way with modern consumers. And luckily for marketers, there are many influencers on the fastest growing social media platform. Statista’s Instagram statistics project that next year there will be more than 6 million influencer posts sponsored by brands.

Twitter Marketing Stats

1.3 billion Twitter accounts have been created since the network was launched in 2006.

(Brandwatch)

The network has gained a lot of users since it was founded 13 years ago. However, Twitter usage statistics point to the fact that many of those users haven’t exactly got hooked on it. As many as 44% of those who had made an account left before ever sending a Tweet, according to Brandwatch’s Twitter statistics.

330 million people use Twitter monthly in 2019.

(Statista)

So, how many people use Twitter? The latest data published by Statista suggests there are 330 million people who are active on the network every month. That number has slightly declined from 2018, when it reached a record high of 336 million.

47.05 million Americans can be reached with ads via Twitter.

(We Are Social)

For its comprehensive annual report, We Are Social gathered data about all major social media platforms’ total reachable advertising audience. Twitter shared that a little over 47 million Americans can be reached with adverts on the network. This figure is not as astonishing as the number of total Facebook users, but it’s still a sizeable audience.

Men make up 56% of the ad audience on Twitter.

(We Are Social)

Social media statistics reveal that men make up a larger portion of Twitter demographics than women. Indeed, 56% of the audience marketers can reach on this social media is male, while 44% is female.

On average, Twitter users have 707 followers.

(Brandwatch)

As Twitter followers statistics revealed by Brandwatch show, the average Twitter user has 707 followers. However, they are not all active, since a large number of Twitter users have never fully engaged with the network.

59% of marketers use Twitter.

(Social Media Examiner)

Twitter is the third-most popular social media with marketers, as it was last year. But its popularity has declined a bit. According to social media marketing stats presented in Social Media Examiner’s annual report, in 2018, 62% of marketing specialists said they used Twitter.

The media industry has the highest average number of posts per day on Twitter: 10.73 tweets.

(Digital Marketing Community)

Even though Twitter hasn’t become popular with billions of people worldwide, it has established itself as an important source of information in the US. Media outlets use Twitter to keep users up-to-date with current events. Despite having the highest post rate, the media has the lowest engagement rate: just 0.009%.

The average engagement rate on Twitter is 0.048%.

(Digital Marketing Community)

Let’s put the previous stat into perspective. According to social networking stats, the average Twitter engagement rate across industries is 0.048%. That’s more than five times the engagement rate the media industry gets.

With 0.08%, the alcohol industry ranks as the industry with the highest average engagement rate per post on Twitter.

(Digital Marketing Community)

It turns out people love alcohol so much that even tweeting about it is enough to get great engagement. The average number of posts in this industry is much lower than the media industry. In fact, it’s only 0.46 posts per day. The next two best-performing industries on Twitter are higher education and the hotel industry, with engagement rates of 0.079% and 0.071% respectively.

87% of B2B marketers use Twitter.

(Omnicore)

Omnicore’s social media advertising statistics show that Twitter is the second-most important social media platform for B2B marketers, behind only LinkedIn. The same source reveals that 13% of B2B leads are generated on Twitter, making it a pretty efficient marketing channel.

Tweets with photos get 150% more retweets than simply text-based tweets.

(HubSpot)

If you’re going to post something on Twitter with the aim of promoting your business, make sure to include an image. Twitter usage statistics suggest you’ll reach a broader audience that way, since people love retweeting posts with images.

LinkedIn Marketing Statistics

LinkedIn has more than 645 million users worldwide.

(LinkedIn)

LinkedIn statistics show that the network has gained quite a following since it first started in 2002. Today, it attracts 645 million professionals and companies from all corners of the globe.

LinkedIn ads reach more than 163 million Americans.

(LinkedIn)

Marketers can reach more than 163 million US users via this platform. Regardless of the fact that it has a large audience, LinkedIn is the best social media for business promotion since its users are already focused on business. There is no clutter, no baby pictures, no passive aggressive rants from your aunt. Users are more likely to notice and remember your business on LinkedIn than anywhere else.

48% of LinkedIn users are women.

(We Are Social)

Social media marketing statistics shared by We Are Social suggest that when marketers post on LinkedIn, men are more likely to see their message. That’s because this social media’s demographics are skewed towards men by a few percentage points.

There are more than 30 million companies represented on LinkedIn.

(LinkedIn)

Marketing specialists, especially those from the B2B niche, love this social network. How could they not when there are 30 million companies on it? It’s a great social media for small businesses looking to increase their exposure. It also does wonders for well-established companies who want to communicate their brand values or nurture customer relations.

46% of B2C and 80% of B2B marketers use LinkedIn.

(Social Media Examiner)

Wits so many businesses on LinkedIn, the platform truly is among the best business social media sites a B2B marketer could wish for. As many as eight in 10 B2B marketing specialists know this and use it. Almost half of their B2C colleagues also advertise their products and services directly to consumers on the platform.

71% of B2B marketers are interested in learning more about LinkedIn.

(Social Media Examiner)

Since social media impact on business is undeniable, it’s no wonder business owners and marketers want to improve their network-specific skills. LinkedIn is the platform that piques the interest of most B2B and half of B2C marketing specialists (71% B2B vs. 50% B2C).

LinkedIn generates 277% more leads than Facebook and Twitter.

(HubSpot)

This is one of those social media statistics for business you should take note of if you want to boost your sales. HubSpot analyzed more than 5,000 businesses that use one of these three networks to generate leads. The results were astonishing. LinkedIn dominated the visitor-to-lead conversion rate with an impressive 2.74%. Facebook and Twitter were far behind with rates below 1%.

YouTube Marketing Statistics

(We Are Social)

Which social media platform has the largest user base in the US? Well, statistics about social media indicate that this video-sharing platform captures Americans’ attention like no other social network. Indeed, YouTube has won over 82% of Americans of all ages. When it comes to the demographics of social media users on YouTube, it’s worth noting that women make up 54% and men 46%.

Globally, 83% of internet users turn to YouTube as their main source of video content.

(Hubspot)

When in search of a funny video or a how-to tutorial, people go to YouTube. They also turn to it when they want to learn about a product, see an honest review, or watch a new commercial. Naturally, you as a marketer care more about the latter. HubSpot’s social networking statistics show that Facebook is catching up with YouTube. It’s the second-most popular platform for watching video content online - 67% of Americans watch videos on it regularly.

More than 1.9 billion logged-in users visit YouTube each month.

(YouTube)

The number of YouTube monthly active users is just below 2 billion. That’s the number of people who access the platform while logged in with their YouTube account. Keep in mind, though, that the number of YouTube users who watch videos without logging in is far greater.

YouTube has an impressive 51% penetration rate among American internet users aged 75 years and above.

(Statista)

YouTube user statistics show that the video-sharing platform beats all other social networks when it comes to winning over older internet users. These social media usage statistics by age also show that as many as 96% of internet users aged 18 to 24 access YouTube regularly. In other words, YouTube has the highest user penetration rate across all age groups.

59% of Gen Z respondents say they use their YouTube app a lot more than they did last year.

(eMarketer)

Teenage social media statistics reveal that members of Gen Z report increased use of the YouTube app compared to the previous year. If you are a marketer or business owner targeting this age group, you ought to know you’ll find them on YouTube.

YouTube mobile ads receive viewer attention 83% of the time.

(Ipsos)

Not only will you find Generation Z users on YouTube; you’re likely to catch their attention. This is true of other generations as well. YouTube mobile ads are highly effective for engaging users - 83% of the time users focus on the message.

The number of small and medium-sized businesses advertising on YouTube has doubled since 2016.

(Hootsuite)

The importance of social media marketing is becoming evident to more and more SMBs. And what better place to reach an audience than YouTube? It has huge numbers of active users and the ads it shows on it successfully grab people’s attention. It’s every marketer’s dream.

70% of YouTube views take place on a mobile device.

(Hootsuite)

Hootsuite’s YouTube view statistics once again confirm the dominance of mobile devices. YouTube, like the other most used social media platforms, gets more use on mobile phones and tablets than on PCs and laptops. The proliferation of stable internet and our fast-paced modern lifestyle allow it, and users enjoy it. The lesson for marketers? Optimize your ads to fit mobile devices.

In November 2018, YouTube doubled the number of pre-roll ads it shows.

(Hootsuite)

This is one of those YouTube statistics that will have business owners and marketing specialists grinning. The company’s decision to increase the number of ads allows for more advertising space, which you can use to promote your business.

How-to videos shown in virtual reality (VR) have a 36% higher recall by viewers compared to the same videos watched on YouTube.

(HubSpot)

Even though people love using social media now and spend a lot of time on it, this might change soon. VR has the potential to be the next great thing both for marketing and social interaction, so we recommend keeping an eye on the latest advances.

Snapchat Marketing Stats

Snapchat had 203 million daily active users in 2019.

(Snapchat)

How many people use Snapchat? Social media statistics worldwide indicate there are approximately 203 million users who access this social network each day.

93.25 million people can be reached with Snapchat ads in the US.

(We Are Social)

According to We Are Social’s 2019 Digital Report, the advertising reach of Snapchat is a little under 95 million users. That’s 34% of Americans over the age of 13. However, the same report shows that the advertising audience of Snapchat is diminishing quarter-by-quarter.

56% of Snapchat users are female.

(We Are Social)

Stats on this social media platform show that it’s more popular among women and teenage girls than men and teenage boys. If you sell products aimed at this target audience, make sure you take advantage of Snapchat.

41% of US teens say Snapchat is their preferred social network.

(Statista)

Four in 10 American teenagers say they enjoy Snapchat more than any other platform. This makes it the most popular social media for teens. The same survey shows Instagram holds second position (35%), while Twitter and Facebook share a distant third place (6%).

Young adults aged 18 to 24 are far more likely than adults aged 25 to 29 to say they use Snapchat (73% vs. 47%).

(Pew Research)

The multimedia messaging app is most popular with Gen Zers. Millennials follow as the second demographic with the most users. Millennials and social media statistics published by Pew Research reveal that only 47% of adults aged 25 to 29 have a Snapchat account. On the other hand, the number of Snapchat users in the 18 to 24 age group is much higher: 73%.

56% of users from Generation Z say they’re using Snapchat more this year than they did last year.

(eMarketer)

Existing Snapchat users report increasing the time they spend on this network. As many as 56% of Gen Z Snapchatters say they are more active on the app this year than they were in 2018.

Only 8% of marketers say they use Snapchat.

(Social Media Examiner)

With such a slew of social networks, entrepreneurs and marketers have a hard time producing content for all of them. According to social media marketing stats, Snapchat doesn’t make the cut for most marketers. In fact, only 8% of them say they advertise on Snapchat. This means the competition isn’t fierce. If your target audience consists of teens and young adults, Snapchat is a marketing channel worth exploring.

Consumers, Marketers, and Social Media Video

Watching videos on mobile devices has increased by almost 10 million daily viewing minutes over the past two years.

(HubSpot)

Social media video statistics reveal that between the billions of daily social media users, millions of minutes of video content get devoured. People love watching videos on social platforms, so that’s what marketers should deliver.

As of 2018, 35% of marketers use live video on social media.

(Social Media Examiner)

Some marketing experts have already taken the hint and included this type of content in their social media strategy. A little over a third are already using the next big thing in social media marketing: live video.

64% of consumers say they’ve been influenced to make a purchase by a video they saw on social media.

(Smart Insights)

The power of social media marketing is perfectly encapsulated in this one stat. Not only can video entertain; it can also turn followers into paying customers. More than two-thirds of US consumers say they’ve bought a product after seeing a video on social media.

93% of marketers cite more exposure for their business as the number one benefit of social media marketing.

(Social Media Examiner)

Increased traffic was the second-most common benefit, reported by 87% of those in charge of marketing. These top two benefits have remained virtually unchanged for four years. Generating leads (74%), improving sales (72%), and creating loyal customers (71%) round up the social media advertising effectiveness top five list.

43% of companies with online stores report seeing significant traffic from social media.

(Marketing Sherpa)

Ever wondered how businesses use social media for marketing? Well, online stores use it to advertise their products on the largest social media platforms. And they get great results, too. In fact, 43% of online retailers that use this form of marketing say it is responsible for significant website traffic.

54% of consumers want to see more video content from their favorite brands or businesses.

(HubSpot)

HubSpot’s social media advertising statistics send a clear message to marketers. Consumers are interested in getting to know the brands they support, and they want to do it through video content.

61% of consumers want to learn something from the videos they see on social media.

(Hubspot)

Shoppers have another demand from videos they see on social networks. If you can make your marketing videos more educational by conveying a lesson consumers will find valuable, you’ll win their attention.

77% of marketers plan on using more video content in their future activities.

(Social Media Examiner)

Social media marketing stats prove that when consumers speak, smart marketers listen. The majority of marketing experts plan to increase the amount of video content they deliver on social media.

43% of B2C marketers say pre-produced video is the most successful type of content.

(Content Marketing Institute)

Almost half of marketers who address clients directly consider pre-produced video the best type of content they can share on social media. It evokes emotions, raises brand awareness, sparks conversations, and boosts engagement.

Achieve Nearly All Your Marketing Goals in One Place

Social media is no longer a place where young people waste time glued to their devices. Indeed, it evolved into a powerful business tool a long time ago.

Regardless of who your products are designed for or whether you have a B2C or a B2B business, there is bound to be a social network where you can communicate with your customers and leads.

If your target audience is millennial women, there’s no better place to reach them than on Instagram. If you sell services to teenagers, they’ll be most responsive to your message on Snapchat. Looking to engage with a more mature audience? Then Facebook is your best bet. LinkedIn is a B2B marketer's dream.

Like we’ve said, there is an ideal channel for each audience. As a marketer or a business owner, you must adapt to your audience’s changing demands.

FAQ
How many people use social media?

You might be surprised to learn just how many people have social media accounts. According to the 2019 Digital Report by We Are Social, there are 4.4 billion internet users in the world. That’s 57% of the global population. Of those with internet access, an astonishing 3.5 billion people use social networks.

What percent of teens use social media?

As many as 81% of US teenagers use social networks. This isn’t alarming on its own, but when we look at the time spent on social media by age we come across some worrisome information. According to social media addiction statistics shared by the Washington Post, some teens are spending up to nine hours a day on social media. For tweens, those between the ages of 8 and 12, the average is nearly six hours per day.

How many people get news from social media?

Pew Research social networking statistics show that some 68% of Americans get their news from various social media platforms at least occasionally (often: 20%, sometimes: 27%, hardly ever: 21%). However, they don’t put too much trust in that news. Of those who read the news on social media, 57% consider what they see to be inaccurate.

What percentage of the world’s population has an active Facebook account?

We have seen a huge increase in both the global population and the number of Facebook users by year. Yet focusing on the current numbers – 7.7 billion people inhabiting the planet and 2.41 billion active Facebook users each month – we come to the following conclusion. In 2019, 31% of the world’s population had an active Facebook account.

When are people most active on Facebook?

Fun facts about social media shared by Mashable inform us that people are most active on Facebook at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET. The biggest spike in user activity occurs at 3:00 p.m. ET on weekdays.

When did Instagram start?

The photo-sharing app was launched on October 6, 2010.

How many people have Instagram?

At the moment, more than 1 billion people worldwide have an Instagram account and use it at least once a month.

How many people are on Twitter?

Since the website began operating in 2006, 1.3 billion Twitter accounts have been created. However, the number of active monthly users in 2019 was much lower: only 330 million.

What is social media marketing?

Social media marketing is a form of digital marketing that involves creating and sharing content on different social media platforms in order to achieve marketing goals. Content needs to be curated so as to fit the format users of a particular network expect.

Can social media marketing really help my business?

If you’ve carefully read our stats and facts about social media, you’ll understand the answer is yes. Business owners need to adapt to consumers’ habits. People spend more than two and a half hours each day on social networks. What this means for businesses is that their TV ads might no longer be as effective as they once were. If they want to get the word out about their products or services, they must reach out to consumers on a channel they now frequent.

How do small businesses start social media marketing?

Like any other business endeavor, social media marketing starts with a plan. Setting clear goals and outlining a plan of action will help you stay on track and will keep you motivated. Since this is too broad a subject to cover in just a few lines, we suggest you take a look at this comprehensive guide on Hootsuite. It gives detailed tips and explanations on how small businesses tackle social media marketing.

How important is social media marketing for small businesses?

The importance of social media for small companies is undeniable. It’s how you grow from a small business into a well-established brand. Social networks give businesses a chance to connect with existing customers and an opportunity to grow that customer base. Word of mouth has nowadays been replaced by a like and share on social media platforms.

Sources

About the author

Ivana is a staff writer at SmallBizGenius. Her interests during office hours include writing about small businesses, start-ups, and retail. When the weekend comes, you can find her hiking in nature, hanging off of a cliff or dancing salsa.

More from blog

Vending machine profit statistics and forecasts show that the coming few years are going to be more lucrative for the industry.
By Danica Djokic · January 20,2022
Incorporating enough physical activity into our increasingly sedentary lifestyles is difficult. However, people are more aware nowadays that regular exercise has significant health benefits. That awareness created room for the fitness industry to grow - and these exciting fitness industry statistics will tell us just how much. Read on! Fitness Stats (Editor’s Choice): The COVID-19 pandemic reduced the fitness industry’s market size by 16.24%. The digital fitness market is set to reach $26.55 billion in 2026. 17% of US gyms were permanently closed due to COVID-19. 44% of the fitness industry workforce was left without a job in 2020. In 2019, Americans visited gyms and fitness clubs 6.7 billion times. The average monthly fitness club membership in the US costs $52. Millennials make up 35% of the fitness industry’s customer base. Fitness industry job prospects are predicted to grow 39% in the following ten years. Global Fitness Industry Statistics Before the COVID-19 pandemic, the global fitness and health club market grew to $96.7 billion in 2019. (Statista) Prior to the pandemic, the fitness industry had been experiencing steady growth since 2015. Its most significant leap happened between 2017 and 2018, when the industry grew from $87.2 billion to $94 billion. As expected, some of the top fitness clubs, like LA Fitness, ClubCorp, and Life Time, are in the US. LA Fitness had $2.15 billion in revenue in 2019, quickly taking the top spot as the global industry leader. In 2020, the fitness industry market size dropped to $81 billion, as a result of the COVID-19 pandemic. (Mordor Intelligence) The fitness industry - brick-and-mortar clubs and gyms in particular - has been severely impacted by the pandemic and state-imposed restrictions, especially in the US. The global industry experienced a significant drop (16.2%) in market size. The projected fitness industry CAGR between 2021 and 2026 is 7.21%. (Mordor Intelligence) As countries lift strict restrictions, the fitness world is getting back on its feet. The main driving factors for this industry will most likely be the growth of disposable income now that the job market is recovering, increased health awareness, and the possibilities for safe exercising on location. The global digital fitness market size is expected to reach $26.5 billion in 2026. (360 Research Reports) In 2020, the market for fitness wearables that record your health and assist in training regimens was estimated at almost $9.6 billion. With a predicted CAGR of 18.5%, it’s expected to triple by 2026. Fitness Industry Market in the US: COVID-19 Aftermath The US fitness industry dropped from an all-time-high revenue of $35 billion in 2019 to only $15 billion in 2020.  (IHRSA) It’s estimated that the COVID-19 pandemic inflicted around 20 billion dollars’ worth of losses to the US fitness industry’s revenue in 2020. This comes as no surprise, as in some states (e.g., Washington, Oregon, and California), restrictive measures and closures lasted for a year and created a harsh environment to maintain a business. In other states, restrictions were less severe, as they allowed establishments to operate at 50% capacity, move their operations outdoors, or hold online training sessions. Small businesses with excellent insurance fared better, but the industry was still severely hit. Almost 17% of US gyms and fitness clubs were permanently closed because of the pandemic. (IHRSA) According to information from some of the largest payment processors cooperating with the fitness industry, boutique fitness industry statistics paint a grim picture: 19% of boutique studios had to close their businesses permanently in 2020. Another 14% of traditional gyms had to shut down for good. Seven major sport and fitness companies filed for bankruptcy in 2020. (Business Insider) Companies like Cyc Fitness, Yoga Works, Flywheel Sports, Town Sports International, 24 Hour Fitness, Modell’s Sporting Goods, and Gold’s Gym are some of the major business franchises severely weakened by the pandemic. In 2019, 24 Hour Fitness was an industry leader, earning more than 1.4 billion in revenue. Unfortunately, in 2020 it had to file Chapter 11 and close around 144 locations. Likewise, Town Sports International had to shut down over 100 sites. 44% of the fitness industry workforce lost their jobs in 2020. (IHRSA) These fitness industry statistics are unfortunate, and the industry employee count dropped from 3.2 million to 1.8 million. This affected small-business owners as well, and with extended restrictions, some of these job prospects may never recover. The infection rate in US gyms was 0.002%, out of 49.4 million check-ins from 2,877 locations.  (IHRSA) According to a study conducted by the University of Florida, thanks to gym patrons abiding by safety guidelines, the number of detected infections was not statistically significant. Fitness industry statistics for 2021 also show that 69% of gym-goers were confident in the safety protocols within their gym. Fitness and Health Industry Trends During the pandemic, gym closures caused an increase of 130% in sales of fitness equipment. (NPD) Some equipment sales experienced impressive triple-digit growth. Businesses had to fulfill increased orders for items such as yoga mats (146%), stationary bikes (170%), free weights (181%), and weight benches (259%). The global fitness equipment market is predicted to grow to $14.7 billion in 2028. (Fortune Business Insights)  Fitness industry trends and statistics show that the market for exercise equipment is currently valued at $10.7 billion, and forecasts show that it will grow at a CAGR of 4.6% in the next seven years. The fitness apps market is expected to grow by $1.68 by 2024. (Business Wire) Forecasts for the fitness apps market are bullish, and the estimated CAGR between 2020 and 2024 is 12%. This software niche’s most crucial driving force will be the increased use of wearables that track your physical performance while exercising. In 2019, there were around 6.7 billion visits to US health clubs. (IHRSA) Fitness industry trends and statistics show positive trends for the industry’s future, as Americans are willing to dedicate time to their health and exercise. More than 27.3 million people visited a gym more than 100 times during the year, while 17.8 million went more than 150 times. On average, Americans pay $52 for a gym membership. (IHRSA) Around 25.9 million Americans, which roughly is two out of five gym members, pay less than $25 per month for their membership. However, a significant number of people - 8.2 million, in fact - are willing to pay more than $100 for a gym membership each month. Thanks to that, health and fitness industry statistics show that the average monthly membership is quite high. A home gym costs between $1,400 and $5,000 to equip. (ACMS’s Health & Fitness Journal, IHRSA) It’s not hard to see how the COVID-19 pandemic influenced how people exercise. Working remotely made it easier for people to join online live or pre-recorded training sessions and exercise at home. Therefore, many were interested in amping up their at-home exercising, either through affordable bodyweight programs, or by decking out entire rooms with workout gear. 68% of Americans plan to continue using online fitness services. (IHRSA) Online fitness industry statistics show that the pandemic forced people to adjust to the new norm, and most Americans tried out fitness apps and video-guided exercises. Just under a third of them also participated in a fitness challenge to keep their exercise regular. 94% of Americans plan to return to their gyms. (IHRSA) Americans are keen to increase their physical activity again, and 88% are confident in safety precautions taken in their workout establishments. People with preexisting conditions are at an elevated risk of COVID-19, but 60% of them also said they want to exercise more, albeit in safer conditions. Fitness Demographics Between 2010 and 2019, women’s gym attendance has risen by 32.2% and men’s by 23.2%. (IHRSA) Americans are increasingly getting conscious about their health and physical exercise. Unfortunately, due to the COVID-19 pandemic, 2020 remains an outlier year for fitness clubs and gyms. Luckily, most men (51%) and women (65%) have a goal of increasing their physical activity, so gyms can also expect some of them to return. Men pay $54 on average for their fitness and health club memberships, while women spend $50. (IHRSA) Men are generally more likely to pay a premium price for club memberships. Statistics on the fitness industry show that more than 65% of people that pay more than $200 per month are men. Women are more conscious about their spending as less than 50% pay more than $100 per month. Millennials make up the largest share of fitness and health club members in the US, at 35%. (IHRSA) Gen X and Baby Boomers are the next age groups that are frequent attendants of fitness and health clubs at 22% and 21%, respectively. Gen Z and the Silent Generation make up 16% and 6% of all gymgoers. However, fitness industry growth statistics show that the last two are among the most growing age groups attending health clubs. The 6 to 17 age group had the highest increase in memberships from 2010 to 2019 - 69.81%. (IHRSA) Health clubs have been attracting more younger adults and children. These generations are followed by 55 to 64-year olds at 42.48% and people older than 65 at 34.16%. Hispanic people contributed the most to gym and fitness club membership growth, with a 94.5% increase in signups. (IHRSA) The numbers of Black and Caucasian gym members have also increased by 24.7% and 25.6%, respectively. Fitness equipment industry statistics show that treadmills are the most popular exercise machine across all ethnic groups, followed closely by free weights. The largest demographic with health club memberships in the US are Caucasians at 66.3%. (IHRSA) Hispanic people follow them, with 12.78%, then Black people (12.3%). People of Asian/Pacific Islander ethnicity contribute 7.19%. Fitness Industry Analysis - Job Prospects In 2020, the median wage of a fitness instructor and trainer was $40,510 per year. (US Bureau of Labor Statistics) As reflected by gym industry statistics, this is a job where employers commonly accept people with practical experience rather than formal education. Most people in the industry start on a payroll of a small business. As you continue to work, you can specialize and get appropriate certification for the type of training you are holding. The most common fitness instructor certifications are for strength training, yoga, and kickboxing. The job market for fitness trainers in the US is expected to grow by 39% between 2020 and 2030. (US Bureau of Labor Statistics) Fitness industry growth is projected to create around 69,100 job openings for trainers and instructors yearly on average for the next ten years. A significant portion of those job positions is expected to result from part of the current workforce retiring and moving to other industries. Before the pandemic, in 2019, the fitness industry served more than 184.5 million members. (Statista) The industry almost doubled in the decade preceding 2020, as it grew from 119.5 million members in 2009. The number of fitness and health clubs in the US dropped to just over 32,000. (Statista) Before 2020, there were more than 41,000 fitness establishments in the US. Unfortunately, a significant number had to close down. On the plus side, as the country recuperates from the pandemic, the fitness industry growth rate shows an increasing demand from the public that can’t wait to return to their regular exercise regiments. Fitness Industry in Europe The European fitness and health club industry is a $36.5 billion market. (Statista) The European fitness industry includes everything from sports to gyms and even fitness apps. The sector had 63 million customers across the EU in 2019. The e-health segment of the industry is also on the rise, netting more than $537.8 million in the UK and around $509 million in Germany. Germany and the United Kingdom have the highest fitness revenue in Europe, with $6.3 billion each. (Statista) Fitness industry market research shows that Germany and the UK have significantly larger fitness markets than the other European countries. France has a $2.9 billion market while Italy and Spain sit at around $2.7 billion each. 28% of EU residents exercise more than five hours per week. (Eurostat) Unfortunately, 28% of EU residents don’t exercise at all. Another 17% exercise between three and five hours per week and 27% up to three hours. Over 90% of Romania, Denmark, and the Netherlands’ population participate in physical activity outside of work. On the downside, fitness industry stats show that Portugal and Croatia are on the opposite side of the spectrum, with only 45% and 36% of people taking the time to exercise, respectively.
By Dusan Vasic · December 08,2021
Not too long ago it would have been difficult to imagine sales reps who didn’t have face-to-face meetings with potential customers. But the world has changed. Everything about the way we travel, work, and spend looks different today.    The latest sales statistics highlight some of the market turmoil caused by the pandemic while showing the acceleration of digital transformation as well as promising growth trends and soaring sales figures in individual industries. The following stats will walk you through specific sectors and point out some of the more surprising and interesting sales facts. Salest Statistics Breaktown - Editor’s Choice: AI adoption by sales teams rose by 76% since 2018. An average of 18 calls is needed to connect with buyers. 60% of contacted buyers reject the offer four times before saying yes. 57% of people prefer buying from sales representatives who don’t hassle them. Handgun sales in October 2020 rose by 65% when compared to the same period in 2019.  Video game sales amounted to $4.93 billion in July 2021, marking a 5% year-over-year increase. Toilet paper sales and fun facts about spending in the US show that demand for this product rose by 845% in 2020. 60% percent of sales reps increased their number of virtual meetings since 2015. (Salesforce) Even before the pandemic, virtual sales were on the rise, with many sales representatives reporting that they touch base with prospective customers and existing clients via video chat rather than traveling to meetings and lunches. Perhaps unsurprisingly, 62% also said they spend more time on their computers, tablets, and smartphones than they did a few years ago. These sales trends tell us that virtual selling is here to stay.        AI adoption rose 76% since 2018, with 37% of sales teams now using it. (Salesforce) As is the case in many industries, the acceleration of the digital transformation process is evident in the sales sector. Artificial intelligence or AI is one of the technologies that’s being rapidly adopted, with 37% of sales teams implementing these advanced tools globally in 2020. That marks a 76% increase since 2018. According to recent sales statistics, 77% of sales leaders and 84% of sales ops professionals claim their digital transformation has become more rapid since 2019. The AI tools also help power CRM software, which is crucial for managing customer relationships.  The use of smart sales tools has gone up by 300% since 2017. (Membrain) The substantial increase in both the types and the use of sales technology tools is being fuelled by online purchasing. Sales stats from 2017 reveal that most organizations at the time used only two main tools: CRM software and online meeting tools. Two years later, leads list/database, social selling, account targeting, and skills training and recruiting were added to the list. With six tools in regular use, the sales sector started to see more opportunities for leveraging technology to better cater to customers.  91% of consumers would like to see interactive content in marketing emails. (Hubspot) A Litmus report dubbed 2021 State of Email reveals most respondents feel that only interactive content in marketing emails can get their attention. However, only 17% of marketers actually use such content when advertising their products or services. Depending on your target audience and relevant sales information and analytics, you can add interactivity into your emails by including an embedded video, animated GIFs, a form, faux video, or carousel. Think about creative SMS content, too, or employ mass text software to help you create one with catchy phrases.  An average of 18 calls is needed to connect with buyers. (Gartner) Reaching potential buyers isn’t always easy. Consumers are generally suspicious when it comes to calls from sales reps and tend to avoid them by hanging up or not answering the phone at all. Likewise, only 23.9% of sales emails are opened, and others usually end up in a bin. The sales numbers indicate that more investment is needed into technologies that help locate potential buyers and improve the quality and quantity of communication. 60% of all contacted buyers reject the offer four times before saying yes.  (Invesp) Follow-up calls can make all the difference. But almost half of the salespeople (48%) never make a single follow-up attempt. Statistics that expose this passive trend among sales reps also indicate that consumers tend to change their minds if called at least four times. An astounding 60 percent of contacted prospects agree to buy a product or service during the fifth call, according to sales follow-up statistics compiled by the US consulting company, Invesp.  57% of people prefer buying from sales representatives that do not hassle them. (Invesp) Even though follow-ups are essential for convincing customers to purchase your product, more than half of the respondents said they prefer buying from sales representatives who aren’t too pushy. Salespeople have a reputation for hassling potential consumers, and these figures show that they would improve their chances of making a sale if they change their approach.  70% of businesses agree that retaining customers is cheaper than acquiring new ones.  (Invesp) Prospecting statistics reveal that even though most newly established businesses have to focus on acquiring new customers, the long-run focus should be on retaining them. Namely, it costs five times as much to gain a new buyer than to keep an existing one. Unfortunately, despite the convincing figures in favor of focusing on retention, only 40% of companies and 30% of agencies cultivate the same approach to acquisition and retention.  The American auto industry was showing signs of recovery in the summer of 2021, with nearly 1.2 million cars sold in July. (Goodcarbadcar) Following a sharp decline that saw sales plummet from 17 million in 2019 to just a little over 14.5 million in 2020, the car industry started showing signs of recovery by mid 2021. But according to United States car sales statistics, the positive trend failed to extend into the spring, with only 589,743 automobiles sold in October. Those are the lowest monthly sales figures in years.  California accounts for the highest number of car sales in the US. (Statista) Research from 2019 shows that the state of California registered more than 14.8 million automobiles that year alone. The state is also the biggest market for electric vehicles, plug-in hybrids, and for used car sales. Statistics by state reveal that Texas had the second-highest number of automobile registrations, with just over 8.3 million cars registered. Texas is followed by Florida (7.8 million) and New York (4.4 million). Handgun sales in the US in 2020 rose by 65% compared to 2019. (Statista) The US gun industry is having a good pandemic, with Americans buying handguns in record numbers. Research shows that in October 2020, around one million handguns were sold, marking a 65% increase compared to the same period in 2019. Gun sales statistics also reveal a spike in handgun sales in June 2020, when 1.511.710 items were sold. The American trade book market recorded a 9.7% increase in revenue in July 2021. (Association of American Publishers) During the pandemic-induced global lockdowns, many people turned to books. Perhaps unsurprisingly, book sales generated $750.7 million in revenue in July 2021. Reading once again became a favorite pastime in many American households, who contributed to the 9.7% growth in this sector, compared to July of 2020.  According to book sales statistics, eBook revenues in July 2021 went down 16% compared to the same period last year. Meanwhile, Paperbacks went up by 30%, generating $274.3 million in revenue. Video game sales amounted to $4.93 billion in July 2021, marking a 5% year-over-year increase. (Statista) Video games had a huge 2020 with more people than ever buying and playing games during the pandemic. Sales soared to $177.8 billion - an increase of 23.1% from 2019. The future looks equally promising, with some forecasts suggesting that the global gaming market will be worth $268.8 billion by 2025. Video game sales statistics for the US market in 2021 show that the industry is maintaining its upward trajectory. 2020 has seen a significant decline in draft beer sales, while canned beer sales went up. (NBWA) The forced closures of bars and restaurants during the pandemic had a significant impact on alcohol sales. Draft beer’s share of total volume declined from 10% in 2019 to around 6% in 2020. Beer sales statistics also show that demand for canned beer rose from 60% in 2019 to 67% in 2020. At the same time, sales of beer in glass bottles remained relatively unchanged, accounting for 29% of the market share in 2019 and 28% in 2020. Toilet paper sales in the US spiked by 845% in 2020. (Business Insider) Toilet paper hoarding in 2020 resulted in a spike in sales of 845% in March 2020, compared to 2019, with a total of $1.45 billion sold in a single month. In March 2020, 73% of all grocery stores ran out of toilet paper. By May, that figure dropped to 48%. Toilet paper sales statistics in 2020 exposed a somewhat disturbing and equally commercial side of consumer behavior in times of crisis.  Girl Scout cookies sales amount to around $800 million during each cookie season. (Girl Scouts) Selling Girl Scout cookies has been a tradition in the US since 1912 and has become a lucrative business for many. Girl scouts sell about 200 million boxes of cookies each season and earn nearly $800 million in revenue. According to mouth-watering girl scout cookie sales statistics, the most popular variety is Thin Mints, followed by Samoas, Caramel deLites, and Tagalongs/Peanut Butter Patties.  Sales: the Bottom Line In the choppy waters and hazy horizons of the pandemic-hit world, steering your business in the right direction isn’t easy. There are many challenges facing sales teams and managers, especially when it comes to locking down customers and promoting products and services. On the other hand, some industries are doing better than ever. Business sales statistics show that demand for canned beer, video games, and guns has never been higher. But that doesn’t change the fact that the future is uncertain for everyone, and the new business world is yet to shape out.
By Danica Djokic · November 10,2021

Leave your comment

Your email address will not be published.


There are no comments yet