Affiliate Disclosure

The Best Direct Mail Companies for A Successful Offline Marketing Campaign

Vladana Donevski Image
ByVladana Donevski
November 16,2021

Modern technologies and digital marketing enable businesses to make connections with customers in less time. But that doesn’t mean offline marketing is dead. On the contrary, at a time when our inboxes are overflowing with online ads, consumers are increasingly appreciative of the personal touch of direct mail. 

Today, the right mailing strategy and a reliable mail marketing service by your side can transform your business. To help you find one, we’ve created a list of the best direct mail companies that can bring customers to your door.

Show More...

1. Cactus Mailing

Starts at
$0.18/piece

For 10,000 brochures


At A Glance
Industry focus:
B2B, Mortgage & Finance, Healthcare, Retail, and many others
Mailer types:
Postcards and brochures
Turnaround time:
Three to six business days
Design:
Templates and option to upload your design

Show more details
Cactus Mailing is much more than just the quirkiest name on this list. This is the best solution if you’re looking for unique brochures and postcards. This direct mail company was established in 2001, and since then, its services have generated results for more than 17,000 businesses. The company specializes in postcards, but it can also help you with excellent brochures. Each of these is custom designed for your business to ensure your postcards and brochures stand out from the crowd. Furthermore, the company prints and mails postcards within five to six business days following approval and list processing. If you need faster turnaround times, Cactus can expedite the process and have the postcards ready in as little as three days. There are no shipping costs, and you can save money by paying bulk mail postage rates. You also have the option to connect with the company’s experts on direct mail products for a free marketing plan.

2. PostcardMania

Starts at
$0.05/piece

For high-volume postcards


At A Glance
Industry focus:
Total of 85 industries, including finance, insurance, and real estate
Mailer types:
Postcards, brochures, flyers, business cards, and more
Turnaround time:
11 days
Design:
Custom design services and upload your design

Show more details
PostcardMania is another excellent option if you need things printed and delivered to your customers’ doorstep. The direct mail service company was established in 1998 and is growing rapidly. Its customer base currently includes more than 100,000 companies. This translates into a lot of experience that’s utilized for designing and direct mailing in more than 80 industries. By signing up with PostcardMania, you can put that experience to work for you. The team provides you with an eye-catching, industry-optimized design. The company offers highly competitive prices and excellent design services. On the other hand, the turnaround time of six weeks is hardly ideal. However, if you can plan ahead when ordering your cards, PostcardMania’s print and mail services are a bargain for any business looking to motivate customers.

3. Printingforless.com

Starts at
$0.04/piece

For 10,000 brochures


At A Glance
Industry focus:
Covers all industries
Mailer types:
Newsletters, brochures, postcards, and catalogs
Turnaround time:
Up to seven business days
Design:
Templates and upload your own design

Show more details
Another industry-leading printing service that can take direct mailing off your hands is PrintingForLess. This is the most affordable direct mail printing offer on our list. What differentiates this printing company from others is the quality of its dedicated team of experts. Agents are made available to the company’s customers to help them out every step of the way. The company assists you with planning your marketing campaign while helping you develop unique designs and print solutions. Overall, the service is perfect for those who need the right blend of quality and value and want things done quickly without having to learn about the intricate details of mailing service processes.

4. SaaSMQL

Starts at
$20

For direct mailbox


At A Glance
Industry focus:
B2B and SaaS
Mailer types:
Gift package
Turnaround time:
Up to 30 days
Design:
Handled by the company

Show more details
SaaSMQL’s approach will undoubtedly help you stand out from the competition. It distinguishes itself from other services in that it doesn’t send printed material to your customers. Instead, it will help you send highly targeted direct mailing in the form of gift boxes. If you decide to go with SaaSMQL, you can sit back and relax. Its team will handle every step of the direct mailing process for you. This includes assembling the gift boxes to having them shipped to your customers’ addresses. The campaign concept is built around your sales goals, and the list of contacts is compiled based on the Ideal Customer Profile or ICP. The campaign also involves follow-up emails that are coordinated with shipping and delivery dates. Meanwhile, businesses receive weekly and monthly analytics reports that track campaign spending and opportunities. It’s also worth noting that SaaSMQL integrates with other digital marketing solutions. It enables you to track the success of your direct mailing campaigns and combine it with your other marketing efforts.

5. PsPrint

Starts at
$0.47/piece

For 10,000 brochures


At A Glance
Industry focus:
Covers all industries
Mailer types:
Postcards, greeting cards, booklets, newsletters, brochures, business cards
Turnaround time:
Up to five business days
Design:
Templates and upload your own design

Show more details
Another excellent solution for your direct mailing campaign is PsPrint. The company has been around for more than 25 years and has an extensive list of more than 750,000 clients. This direct mail advertising company offers customers an affordable, fast, and convenient way to print and professionally mail their marketing materials. PsPrint provides everything from high-quality brochures and postcards to CD/DVD sleeves and coasters that can be delivered to your customers’ doorstep. It also gives you the option between numerous templates for you to customize to match your business or upload an existing design. From there, once you provide this printer with your mailing list, you can sit back and enjoy the benefits of direct mailing services.
Featured Snippet Image

The 5 Best Direct Mail Companies in 2021

  1. Cactus Mailing
  2. PostcardMania
  3. Printing For Less
  4. SaaSMQL
  5. PsPrint

How We Evaluate Top Direct Mail Companies

Direct mail statistics tell us that this type of marketing pays off. For many young businesses relying on digital marketing to promote their product or services and selecting the right direct mailing company can be challenging. What are the parameters one should look at, and how do you decide which service is better?

To help you narrow down the selection and find the best companies to contact, we examined the following:

Industry Focus

There is no one-size-fits-all when it comes to direct mail marketing companies. Therefore, it’s best to look for companies that focus on your particular industry. This will be very helpful when creating your campaign, as these companies typically have the expertise, case studies, and real-life success examples in your particular niche.

Going with a company that is an established provider in your industry simplifies the entire process. It can provide help in the form of mail lists or excellent industry-related templates.

Mailer Types

You can use many different direct mail solutions to reach your audience. Catalogs, flyers, postcards, or letters - some of these are more suitable for your business than others.

You’ll also use multiple formats, depending on what you’re trying to promote. For example, you could be using a catalog to showcase your products, newsletters to inform your customers about a sale, and flyers for coupons and promotions. If your business requires different formats, you should look for a reliable company that can provide all the designs you would like to send. Some of the companies on the list can also be excellent solutions for business card printing.

On the other hand, some business owners already know that they can benefit from only one or two mailer types. In that case, finding a direct mailing service that focuses on what you need must be a priority.

Turnaround Times

Turnaround times should also play a key role in selecting the right provider for your direct mail marketing campaign. The service must be capable of keeping up with your marketing team and the promotions they come up with. After all, if your promotion flyer ends up in your customers’ mailboxes days after the promotion is over, it’s nothing more than a waste of money, and you’d be better off investing in text messaging marketing software, for example. 

Typically, turnaround times at these direct mail companies range from a few days to a few weeks. Some companies allow you to send the mailing products quicker at an extra cost, while others try to expedite the process at no additional charge.

Either way, it is essential to know the turnaround times and to choose your direct mail company accordingly. For businesses that have many short-term campaigns, quick turnaround times are crucial. Other companies also want reliable timeframes to plan their promotions accordingly.

Design Options

In expanding on our first category, it’s important to mention that not all direct mail advertising agencies can handle all kinds of designs. Some will allow you to upload your own design, which is perfect for brand building, as you can use some of the same brand elements you used when creating your site. Other companies will offer designing tools or templates you can use to create perfect flyers and other mailer types.

If you don’t have your own designer or a design team you can hire, you should check the company’s custom design options. Some of them have an in-house design team you can employ to come up with a perfect design for your mail advertising.

Pricing

As always, pricing is an important factor in deciding which company you should go with. Of course, you’ll want to know whether you have the budget for this service and ensure that pays off. Most of these companies cannot provide exact pricing plans on their websites because the total depends on a broad range of factors. Still, we dug deep to give you an estimate of how much it would cost you if you decided to go with one of these direct mail marketing companies.

FAQ
Which companies send the most direct mail?

The companies sending the most direct mail are real estate agencies, charities, non-profit organizations, and car dealerships.

What is the success rate of direct mail?

The stats tell us that mail volume in the US has declined by nearly 50% in the last 15 years. However, response rates are climbing. In 2021, open mail rates reached almost 90%, which is way more than email marketing enjoys. Handwritten notes in the mail have a 99% open rate.

Is direct mail worth the money?

Direct mail is still very much worth the money. Statistics show that in 2018, social media marketing had a 1% customer response rate, while direct marketing had 9%. Nowadays, the direct mail ROI percentage is nearly the same as those on social media - 29% and 30%, respectively.

What companies still use direct mail?

You’ll be surprised to know that some of the major companies still use direct marketing to promote their products. The list includes tech giants such as Google and Apple, which use this method to inform their customers about new products and send them coupons and discounts. Meanwhile, the furniture giant IKEA has been sending out catalogs for decades.

What are the best mail companies?

Selecting the best direct mail companies comes down to your business needs. For quick mailing, you should go with PrintingForLess, while Cactus Mailing offers the best postcards on the market. On the other hand, if you need more affordable options, you should try out PostcardMania.