Modern technologies and digital marketing enable businesses to make connections with customers in less time. But that doesn’t mean offline marketing is dead. On the contrary, at a time when our inboxes are overflowing with online ads, consumers are increasingly appreciative of the personal touch of direct mail.
Today, the right mailing strategy and a reliable mail marketing service by your side can transform your business. To help you find one, we’ve created a list of the best direct mail companies that can bring customers to your door.
1. Cactus Mailing
For 10,000 brochures
For high-volume postcards
For 10,000 brochures
For direct mailbox
For 10,000 brochures
The 5 Best Direct Mail Companies in 2021
- Cactus Mailing
- Printing For Less
How We Evaluate Top Direct Mail Companies
Direct mail statistics tell us that this type of marketing pays off. For many young businesses relying on digital marketing to promote their product or services and selecting the right direct mailing company can be challenging. What are the parameters one should look at, and how do you decide which service is better?
To help you narrow down the selection and find the best companies to contact, we examined the following:
There is no one-size-fits-all when it comes to direct mail marketing companies. Therefore, it’s best to look for companies that focus on your particular industry. This will be very helpful when creating your campaign, as these companies typically have the expertise, case studies, and real-life success examples in your particular niche.
Going with a company that is an established provider in your industry simplifies the entire process. It can provide help in the form of mail lists or excellent industry-related templates.
You can use many different direct mail solutions to reach your audience. Catalogs, flyers, postcards, or letters - some of these are more suitable for your business than others.
You’ll also use multiple formats, depending on what you’re trying to promote. For example, you could be using a catalog to showcase your products, newsletters to inform your customers about a sale, and flyers for coupons and promotions. If your business requires different formats, you should look for a reliable company that can provide all the designs you would like to send. Some of the companies on the list can also be excellent solutions for business card printing.
On the other hand, some business owners already know that they can benefit from only one or two mailer types. In that case, finding a direct mailing service that focuses on what you need must be a priority.
Turnaround times should also play a key role in selecting the right provider for your direct mail marketing campaign. The service must be capable of keeping up with your marketing team and the promotions they come up with. After all, if your promotion flyer ends up in your customers’ mailboxes days after the promotion is over, it’s nothing more than a waste of money, and you’d be better off investing in text messaging marketing software, for example.
Typically, turnaround times at these direct mail companies range from a few days to a few weeks. Some companies allow you to send the mailing products quicker at an extra cost, while others try to expedite the process at no additional charge.
Either way, it is essential to know the turnaround times and to choose your direct mail company accordingly. For businesses that have many short-term campaigns, quick turnaround times are crucial. Other companies also want reliable timeframes to plan their promotions accordingly.
In expanding on our first category, it’s important to mention that not all direct mail advertising agencies can handle all kinds of designs. Some will allow you to upload your own design, which is perfect for brand building, as you can use some of the same brand elements you used when creating your site. Other companies will offer designing tools or templates you can use to create perfect flyers and other mailer types.
If you don’t have your own designer or a design team you can hire, you should check the company’s custom design options. Some of them have an in-house design team you can employ to come up with a perfect design for your mail advertising.
As always, pricing is an important factor in deciding which company you should go with. Of course, you’ll want to know whether you have the budget for this service and ensure that pays off. Most of these companies cannot provide exact pricing plans on their websites because the total depends on a broad range of factors. Still, we dug deep to give you an estimate of how much it would cost you if you decided to go with one of these direct mail marketing companies.
The companies sending the most direct mail are real estate agencies, charities, non-profit organizations, and car dealerships.
The stats tell us that mail volume in the US has declined by nearly 50% in the last 15 years. However, response rates are climbing. In 2021, open mail rates reached almost 90%, which is way more than email marketing enjoys. Handwritten notes in the mail have a 99% open rate.
Direct mail is still very much worth the money. Statistics show that in 2018, social media marketing had a 1% customer response rate, while direct marketing had 9%. Nowadays, the direct mail ROI percentage is nearly the same as those on social media - 29% and 30%, respectively.
You’ll be surprised to know that some of the major companies still use direct marketing to promote their products. The list includes tech giants such as Google and Apple, which use this method to inform their customers about new products and send them coupons and discounts. Meanwhile, the furniture giant IKEA has been sending out catalogs for decades.
Selecting the best direct mail companies comes down to your business needs. For quick mailing, you should go with PrintingForLess, while Cactus Mailing offers the best postcards on the market. On the other hand, if you need more affordable options, you should try out PostcardMania.