If you want your goods to win the spotlight on Amazon, employing keyword research tools is a must. Amazon’s marketplace is one of the busiest in the world, and to tap into this gold mine, you need to attract the attention of its millions of visitors.
Manual keyword research is important. But having a reliable research tool by your side is critical. We’ve tested multiple options to help you select the best Amazon keyword research tool. Check out our top picks and why they could be the right fit for you.
Amazon Keyword Tool Reviews
1. Jungle Scout Review

2. MerchantWords Review

3. Sonar Tool (by Sellics) Review

4. Ahrefs Review

5. Scientific Seller Review

6. Keyword Tool Review

The 5 Best Amazon Keyword Research Tools for 2022
- Jungle Scout
- MerchantWords
- Sonar Tool (by Sellics)
- Ahrefs
- Scientific Seller

Our Methodology
Reaching your targeted customers on a crowded marketplace such as Amazon requires a good grasp of SEO. Some opt for creating their own eCommerce stores but to the same effect. To maximize your products’ chances of being seen by the people who want and need them, you’ll have to add relevant keywords into the descriptions. This will help them stand out in search results.
Of course, you don’t have to rely on a tool to do this - you can always perform manual research on Google and Amazon. However, if these are too complicated, too time-consuming, or you come up empty-handed more often than not, then firing up one of these Amazon keyword research tools might be a good idea.
Like with any other type of software, there are many providers and tools to choose from. This is why we did the legwork and selected the market’s five leading options.
We looked at their features, what kind of metrics they provide you with, how comprehensive the results are, and whether or not they are worth the price. Let’s discuss all of these parameters in a bit more detail.
After all, a good tool for keyword research on Amazon should help you optimize the description of your products so that you can make more sales. It should be able to help you find new keywords, and provide you with metrics, such as volume, or trend, to assist you in figuring out which one you should rank for. Some of the best tools will provide you with additional keyword ideas for you to try out if your first choice doesn’t perform well enough. Furthermore, you want features that will help you put those keywords to good use. Once you start implementing these keywords, you’ll likely find the features for organizing your keywords, planning your strategies, and filtering useless results very helpful.
Secondly, you want to look for one of the Amazon SEO tools that is simplistic to understand and use. If you are a beginner, going with a tool that has too many options might not be the best solution. You should opt for a tool that has a good selection of features, but comes without a steep learning curve. Each of these tools is supposed to make sellers’ life easier, and not complicate it even further, so we’ve also checked how difficult they are to use and whether they are beginner-friendly.
Lastly, the price always plays an important role in selecting your tools. On this list, you’ll find some free tools, but also some expensive ones. Depending on your needs and skill level, you might find some aspects of an Amazon keyword search tool more valuable than others. If you are a beginner, it is advisable to start with a free tool, and to test the more complicated ones as you start to understand what options you have when it comes to keyword research. It’s certainly one of the best ways to understand how much you are willing to spend on one of these tools.
Hopefully, with the help of this guide, you’ll be able to pinpoint the right tool for you and boost your product’s visibility and sales.
The most renowned Amazon keyword research tool is Ahrefs. However, other tools are worth mentioning, such as SEMrush, Moz Keyword Explorer, and SerpStat.
There are three simple ways to discover what Amazon users are searching for. Apart from using your reliable keyword research tool, you can also take advantage of its Autofill function. You can also use Google to give you some reliable keywords to work with.
Selecting the ideal tool to perform your keyword research on Amazon depends entirely on your needs and preferences. Beginners can opt for Jungle Scout because of its ease of use. Business people with many products can use Keyword Tool to get the most detailed list of keywords and ASINs. Meanwhile, more experienced sellers can go with Ahrefs or Sellics to cover multiple aspects of their business with a single software.