5 Best Call Tracking Software Options in 2023

If you are new to the world of tracking your calls, then CallRail is the software to download and install. It probably has the most straightforward setup among all the listed competitors. It is effortless to grasp and use, even if you haven’t used similar call track software before. What’s more, its website is fully optimized for beginners, and it can help you understand each feature in no time. 

CallRail has more than enough features to help you to get the results you need. It allows you to automate several tedious tasks such as transcription. With this tool, your managers can quickly pinpoint potential bottlenecks in the customer call process while saving human hours typically wasted on transcribing each call recording. Its Dynamic Number Insertion helps with tracking your customers from the very first engagement with your brand. 

There are also features, such as call logs, operational reporting, and call notifications, that your support team will love. All these features packed together provide in-depth data for you to evaluate. With CallRail’s customer service call tracking software, you can effortlessly see your costs per lead, even from your mobile device.

CallRail also has more than 700 integrations available, allowing you to connect it with other tools you use. You can effortlessly integrate it with the most popular CMS, marketing and other tools for automating all key processes. With it, you can also improve the precision of your workflow automation solutions. It also works well with social media and search engine marketing software.

CallRail pricing starts at $45 per month. The basic package includes ten local numbers, 500 local minutes, and 100 text messages. You can expect to pay $0.05 per additional local minute or $5.00 for more toll-free numbers if you go overboard. On the other hand, the highest tier of this call tracker starts at $255 per month and includes 50 local numbers, 6000 local minutes, and 500 texts. Some integrations and features can be purchased as add-ons, such as Salesforce integration or advanced call flows.

Phonexa is another excellent solution you could employ to improve your sales process. Since it is packed with useful features, many may find it challenging to grasp and use. However, it doesn’t take long to get used to this call tracking application, and you’ll find customer support easy to contact and very helpful. 

As mentioned before, there are numerous features that you can use to improve your processes. You can get unique toll-free and vanity numbers, which you can track and use for generating real-time reports. 

Probably the most useful option is the Interactive Voice Response. Phonexa allows you to create custom recordings with the help of its professional actors. This IVR also comes with voice recognition - so you can even set up automation and have IVR handle simple calls for you. 

In terms of call tracking analytics, it offers more than enough data and even puts some of it to work. Real-time reporting will deliver detailed reports about the success of your campaigns to your inbox. Predictive modelling can help you see probable outcomes of the adjustments made to your campaigns. 

Phonexa, unfortunately, doesn’t offer as many integrations as its counterparts listed here. You can connect it with the most popular solutions, such as Salesforce, Google Ads, HubSpot, and a few others. However, you shouldn’t expect an extensive list of possible integrations with this tool. 

Phonexa is right in the middle when it comes to the cost of call tracking software. The price starts at $100 per month for its Lite Suite. You can also sign up for Premium Suite, which costs $500 per month and has a $1000 setup fee. While both options have the same features, the availability and cost per ping can vary by tier. You also get more extensive storage with the premium suite, unlimited DNPL Capacity, more group campaigns etc. There is also an Enterprise plan, which is custom-tailored for each customer and comes with even more sophisticated reporting and analytics tools.

Overall, Phonexa is an excellent solution for a reasonable amount of money. Smaller teams will find its Interactive Voice Response worth every penny, and it has many other valuable features to help you improve your sales process. Still, it is probably not the best call tracking solution for first-time users because it comes with many features that your team could need training with.

Invoca is the most tech-savvy solution on our list. It will be almost effortless to get started with Invoca - it has a detailed guide available on the site, and the customer support team is just a call away. 

Invoca is proud of its AI technology and promises to “pick up where old-school tracking” left off. As soon as there’s an incoming call, this tracking software’s AI technology-driven speech analysis picks up and gathers the relevant data. The signal discovery feature allows you insight into each of your calls with customers. Invoca’s Active Conversation Intelligence platform also offers automated quality assurance that removes hours of manual work for grading call quality. Interestingly, it also provides agent coaching. The last one offers excellent insight into how your agents are performing individually.  

Unfortunately, Invoca doesn’t promise any analytics tools, but it offers more than enough integrations to make it worth your time. With more than a thousand opportunities for integration, this call track software is undoubtedly the one to complement your existing processes rather than disrupt everything. You can integrate this tool with Facebook, Google or Adobe Analytics, HubSpot, and Salesforce, among many others.  

Invoca is also a bit shy to present its prices on the website, but we’ve reached out and asked. Invoca’s pricing starts at $1000 per month, so it is undoubtedly one of the most expensive solutions on our list. 

However, if you need a solution that can track your calls and forward them to a tool you are already comfortable using, Invoca is the best call tracker for you. It will effortlessly fit into any processes you might already have set in place. If you are just getting started with call tracking and are cautious of your budget, maybe some other option on this list would be a better fit.

Just like CallRail, Ringba call tracking software is another all-in-one yet very simplistic solution for your call center team. Setting it up is very easy, as all it requires is a couple of straightforward steps. The website has a pervasive FAQ section, where you can find guides for nearly everything, and, naturally, its customer support is a phone call away.

Unlike some other options on this list, Ringba’s features are very streamlined. You can create and manage phone numbers, use the calls to get the detailed data, and analyze it further with Ringba’s help. It also has call routing and calls recording features. These will help you improve the support process and gauge the effectiveness of your teams. The reporting tool is very detailed - this sales call tracking software can provide you with actionable insights for optimizing your campaigns.

Not only are the reports this tool can generate very detailed, but you can further filter, classify, and export the data you’ve gathered from tracking the calls. 

Ringba also allows several integrations with some of the most popular technological stacks. You can connect your Ringba with Zapier and Integromat for plenty of additional integrations. You can also connect it directly with Facebook, Google Ads, and Google Tag manager, among some of the most popular solutions.

The best news about Ringba? The call tracking software pricing is set on a per-use basis. No monthly contracts, payments, or signatures are required. With this basic plan, local numbers cost $3 per month, and toll-free ones $4. Local tracking is $0.065 per minute, and call recording costs $0.01 per minute. 

The premium plan is charged every month, and it costs $99. With this plan, the additional expenses are significantly cheaper. Lastly, you can also reach out to the Ringba team and create a custom plan if you aren’t satisfied with any of the available options.