Call tracking is one of the best ways to measure your marketing efforts and improve the quality of your customer support. Knowing what works and what doesn’t is the key to increasing your revenue.
If you want to have detailed insights into the results of all your online and offline campaigns, you need call tracking software. There is a lot of power in knowing why your phones are ringing. So, we’ve done the legwork to help you out. Here are the top five solutions you should consider implementing into your sales and support processes.
1. CallRail
EXCELLENT
GOOD
GOOD
EXCELLENT
EXCELLENT
- Automatic call transcriptions
- Form tracking
- Effortless sign-up
2. Phonexa
GOOD
EXCELLENT
EXCELLENT
EXCELLENT
GOOD
- Interactive Voice Response
- Partnership Call Management
- Excellent reporting and analytics
3. Invoca
GOOD
EXCELLENT
GOOD
EXCELLENT
FAIR
- AI-powered
- Numerous Integrations
- Excellent reporting
4. Ringba
EXCELLENT
EXCELLENT
EXCELLENT
GOOD
EXCELLENT
- Campaign management
- Call Attribution
- Automated Routing
5. KeyMetric Call Tracking
EXCELLENT
GOOD
EXCELLENT
GOOD
EXCELLENT
- Dynamic Number Insertion
- Covers 60+ countries
- Excellent insights and analytics
Related Products and Services
What is Call Tracking Software?
This type of software is used to record and track incoming phone calls, analyze them and provide information. The best tools also offer excellent analytics tools, which can crunch the numbers for you. In the end, the right software can present you with actionable data you can use to improve the performance of your marketing and support teams.
Call tracking is one of the best tools a marketing team can employ. This call tracking system provides much-needed insight and clear-cut numbers about the success of your campaigns. Not only will you be able to share your success with “whom it may concern,” but you will also be able to quickly distinguish what works and what doesn’t.
It will help you focus on successful campaigns and pull the plug on those that aren’t contributing enough. Placing different tracking numbers on billboards and on your website can provide you with insight into which campaign catches more attention from your customers. Once you know the finer call details regarding your campaign, you will find it much easier to organize your future marketing efforts.
Typically, some of the best call tracking software also comes with extra features to help your sales team make more on-phone closes. The call recording feature, a staple with many providers on our list, allows managers to listen to the calls and pinpoint any issues. It will enable you to zero in on the customer’s biggest concerns about your product, which you can then efficiently address in your next campaign.
Call management can help route the calls to relevant teams. Finally, integrating call tracking with your existing marketing tools, a CRM or Google Ads, for example, can open doors to a world of information you can put to good use to improve your sales.
Even though most of the world has moved to the internet, phone calls are far from being obsolete as a part of a successful marketing campaign. They still close the highest percentage of deals. Vague replies from your customer support representative in the live chat or complicated inquiry forms are more of a nuisance than a help for your customers. You can and should expect them to pick up the phone for any questions they might have about your product or service. From there, it is your team’s effort that turns inquirers into purchasers and struggling users into loyal customers. While well-written scripts help, they can only assist your customer representative team so far.
Using call center tracking software will help your customer support representatives provide even better customer service. The data it provides will allow your representatives to assess the path a customer has followed before calling you. If done properly, your team can know immediately what your customer struggles with. By placing one phone number for feature issues, and a different one for payment issues, you can understand what customers need even before they say hello.
With such knowledge, your team can prepare for the call in advance and provide more personalized answers and support. A prepared and helpful agent can be the main reason someone trusts your brand and recommends your product to everyone they know in the future.
Our Methodology
There are many different types of call tracking software available on the internet. It can be hard to distinguish which one would complement your marketing and customer service efforts. So, let’s check some crucial metrics for choosing your software.
Features
Knowing which features are available to you with a particular provider is the key metric to consider. If you are looking to improve your customer support output, selecting software that has call recording or automatic call transcription is a must. Smaller teams yet to expand into full call centers will find Interactive Voice Response (IVR) systems the most useful feature. Major call centres need call tracking metrics and reports, as those are fundamental for measuring the success of marketing campaigns. The right tool will have all the features of call tracking software you need to help skyrocket your sales.
Analytics
Being able to see your data neatly organized will help you understand what needs to be improved to increase your ROI. Knowing all the relevant data and presenting it in an understandable manner can be the key to growing your revenue.
Integrations
Your new software for tracking phone calls needs to integrate seamlessly into your existing processes. It should allow easy CRM integration, as well as integration with social media and any other tools that you already use for your marketing campaigns. This can be somewhat challenging. We will cover the most popular integrations for each of our picks for the top call tracking software so that you can find something that will complement your already existing processes. After all, you want to add to it and not fix it if it’s not broken.
Ease Of Use
The main goal of this listing is to make your life easier, so another important metric in our methodology is the ease of use. How effortless is the software to integrate and use? Knowing whether it requires just a couple of code lines or you need to hire someone to set it up for you can make all the difference. The level of customer support available to help you out if something goes wrong is always crucial to know before committing to one call tracking program or another.
Pricing
Can any tool that promises to increase your ROI be too expensive? Yes, unfortunately. Despite the undeniable impact these programs can have on your marketing campaigns, some can just be too expensive for what they provide. The price can and should influence your decision. After all, the software you choose should help your balance sheet and not sink it into the ground.
All of these services are charged monthly. Most of them involve contracts, and all have additional charges applied if you go overboard with your calls and minutes. Luckily the providers on our list also have a free demo - so you can test each of these before you commit.
The 5 Best Call Tracking Software Options
- CallRail
- Phonexa
- Invoca
- Ringba
- KeyMetric Call Tracking

Call Tracking Software Reviews
CallRail Review
EXCELLENT
GOOD
GOOD
EXCELLENT
EXCELLENT
- ⦿ Option for Dynamic Number Insertion (DNI)
- ⦿ Mobile app for analytics on the go
- ⦿ AI-powered analytics
- ⦿ One-line of code required for setup
- ⦿ Many integrations
Phonexa Review
GOOD
EXCELLENT
EXCELLENT
EXCELLENT
GOOD
- ⦿ Real-time reporting
- ⦿ Toll-free and vanity numbers
- ⦿ Automatic call distribution
- ⦿ Call analytics and tracking
- ⦿ Custom Interactive Voice Response
Invoca Review
GOOD
EXCELLENT
GOOD
EXCELLENT
FAIR
- ⦿ Real-time reporting
- ⦿ AI - speech analysis
- ⦿ Call assessment and call routing
- ⦿ Thousand available integrations
- ⦿ Team coaching available
Ringba Review
EXCELLENT
EXCELLENT
EXCELLENT
GOOD
EXCELLENT
- ⦿ No contracts or commitments
- ⦿ Intelligent call flow optimization
- ⦿ Compliance monitoring
- ⦿ Live customer support
- ⦿ Campaign tracking analytics
KeyMetric Call Tracking Review
EXCELLENT
GOOD
EXCELLENT
GOOD
EXCELLENT
- ⦿ International call tracking
- ⦿ Keyword-level tracking
- ⦿ Engagement analytics
- ⦿ Click-to-call tracking for websites
- ⦿ Text and email updates
There are many call trackers available, but which will be best for your business depends on what you need help with. CallRail is perfect for first-time users, as it is reasonably inexpensive and straightforward to use. KeyMetric is an excellent local call center solution, with its multiple pricing tiers, and Phonexa’s Interactive Voice Response can effortlessly replace an employee or two.
It also depends on how much you are willing to invest, and free call tracking software is a myth Ringba has the most features while being very affordable, and Invoca has over a thousand possible integrations available. Some options are clearly more affordable, but you generally get what you pay for, and the more expensive solutions come packaged with lots of extra features.
Like ad tracking and other performance metrics you might be using to measure the effectiveness of your marketing strategies, call tracking can provide you with the data you need to improve your campaigns. It answers the “How did you learn about our company” question, without your customer service agents having to ask it. You can learn all about your customers, handle their issues more effectively, and use the insight to improve the campaigns and reach an even wider audience.
It’s software that allows you to track the effectiveness of your online and offline marketing campaigns by monitoring phone calls from your customers. It provides for excellent analytics, tangible metrics, and much-needed insight into which of your campaigns are effective and which have room for improvement.