34 Profitable PPC Stats to Keep Your Eye on in 2022

ByDamjan Jugovic Spajic
March 17,2022

From a user’s point of view, ads are a terrible thing. They annoy you by popping up during your browsing sessions, when you’re listening to music, or when you’re playing games on your phone. But while we still occasionally suffer through this inane spam, ads have changed for the better in recent years. PPC stats indicate that the most effective ads aren’t the ones that rudely interrupt you to offer you something you don’t need; it’s the ones that appear when you’re actually looking for them that make money. When you’re searching for a certain product or browsing through relevant websites, PPC advertising shines.

PPC (pay per click) advertising is a model whereby you pay a certain provider, like Google or Facebook, to promote your ad to target audiences. This model is called “pay per click” because you only pay the provider when an actual user clicks on your ad. Through this system, businesses reach the users they want without wasting any money. The PPC industry is on the rise, and both companies and providers seem to be profiting through it.

We’ve gathered more than 30 interesting stats about this industry so you can see what all the fuss is about.

Top PPC Stats - Editor’s Choice

  • Over 7 million advertisers invested a total of $10.01 billion into PPC ads in 2017.
  • 85% of consumers use the internet to search for local businesses.
  • The average yearly cost of PPC is between $108,000 and $120,000.
  • Brand awareness can be increased by up to 80% through Google paid ads.
  • Paid advertising returns $2 for every $1 spent - a 200% ROI rate.
  • 53% of paid clicks are made on mobile devices.
  • Traffic brought through PPC advertising yields 50% more conversions than organic advertising.

General Stats About PPC Advertising

Over 7 million advertisers invested a total of $10.01 billion for PPC ads in 2017.

(Social Media Today)

Social Media Today reports that during 2017, over 7 million advertisers invested a whopping $10 billion into PPC ads. PPC advertising seems to be profitable and both companies and individuals recognize that.

PPC is one of the top three generators of on-page conversions.

(Formstack)

On-page conversions refer to the percentage of website visitors who leave contact information or make a purchase. Naturally, all businesses want to improve their on-site conversions. Statistics for using PPC provided by Formstack show that PPC is one of the best three generators for this metric (17%), along with email marketing (18%) and on-page website conversion (24%).

Traffic brought through PPC advertising yields 50% more conversions than organic advertising.

(Moz)

When we look at PPC and SEO stats, it seems PPC is much more effective in creating conversions. According to 2017 data from Moz, PPC advertising creates 50% more conversions and traffic than advertising through organic keywords.

79% of marketers say PPC is hugely beneficial for their business.

(Hanapin Marketing)

Hanapin Marketing’s State of PPC report for 2018-19 examines the importance of PPC in the advertising world today. According to data from this report, the majority of marketers believe PPC provides a huge boost to their business.

In 2018, 62% of marketers stated they will increase their PPC budgets for the following year.

(Hanapin Marketing)

Important PPC stats provided by Hanapin also indicate that PPC budgets will continue to increase. More than half of professionals surveyed (62%) said they would increase their PPC budgets in the following 12 months. Also, 68% of brands reported their budgets for PPC were bigger than last year, 18% said they were “much bigger,” while only 9% reported having a smaller PPC budget.

97% of consumers use the internet to search for local businesses.

(BrightLocal)

Statistics from 2017 provided by BrightLocal show that 97% of consumers use the internet in order to find local businesses, while 12% do so every day. This data tells us just how much we rely on the internet for our consumer needs. It also points to how profitable PPC ads can be if you can reach your desired audience and generate good PPC traffic. With almost everybody using the internet to find nearby businesses, a well-placed paid ad could lead them to you.

65% of people click on ads when making purchases.

(WordLead)

Google ads listings that include keywords related to buying - like shop, checkout, and buy - are more likely to draw customers in. Data published by WordLead reveals that 65% of users click on ads containing these keywords when they’re looking to make a purchase.

40% of businesses would like their PPC budgets to be bigger.

(Social Media Today)

Nowadays, more and more businesses are recognizing the importance of PPC advertising. According to PPC facts provided by Social Media Today, 40% of surveyed businesses believe their PPC budgets are smaller than they should be.

In 2019, approximately 25.8% of global internet users were using ad blockers.

(Statista)

When we look at PPC stats for 2020, it seems one of the main obstacles in digital advertising is the presence of ad blockers. Around 25.8% of worldwide users had ad blockers installed on their devices in 2019. This figure is expected to rise, but at a slower pace than before.

92% of online paid ads go unnoticed by users.

(KOL)

Ad blindness is also a huge problem in the PPC industry. This term refers to a phenomenon where people, intentionally or not, ignore ads that appear on websites. Statistics provided by Koll suggest that the vast majority of ads fall victim to ad blindness.

During 2017, 7% of internet users had a negative opinion of online ads, compared to 1% in 2018.

(Innermedia)

People’s attitude towards online advertisements seems to be changing for the better. PPC stats from 2017 reveal that 7% of internet users had a negative opinion about online ads. One year later, this number dropped to just 1%.

Google has 92.96% of the global search engine market share in September 2019.

(Statcounter)

There’s no doubt that Google is the king of search engines. Google search stats show that it claimed 92.96% of the market in September 2019. Bing and Yahoo are far behind, with 2.61% and 1.85% respectively. This data confirms what most of us already knew; Google is by far the most popular search engine for PPC advertising.

Google earned $116.32 billion through its Google Ads platform in 2018.

(Statista)

Google ads is an online advertising platform where users pay a certain fee to Google for their ads to be displayed on the search engine and its related services. Google Ads is one of the most popular ways to advertise online. Advertisements on Google Ads cost a pretty penny, which is why Google made over $116 billion in 2018 through this service alone.

(Google)

Google Ads’ Display Network refers to visual, banner-like ads that appear on all websites that are involved in the Google Ads network. According to Google’s data, this service reaches 90% of all internet users through 2 million websites.

41% of clicks in Google searches go to the top three sponsored ads.

(WordStream)

More than two-fifths of clicks made during Google searches go to sponsored ads. WordStream’s Google search statistics show that 41% of all clicks made on Google go to the top three sponsored ads that appear when we search for something.

(WordLead)

Google search ads have an average ROI of 200%. For every $1 advertisers invest, they earn $2 through Google ads.

In 2016, 50% of UK-based internet users could not tell the difference between paid ads and organic results.

(Ofcom)

This surprising statistic comes from Ofcom’s extensive survey of internet use among adults. Data from this study indicates that half of the survey participants could not differentiate between paid ads and organic results. It’s important to keep in mind that results were related to their age and how familiar users were with the internet in general.

Users who click on PPC ads on Google are 50% more likely to make a purchase than those that come to the same website through organic results.

(Moz)

Paid ads seem to be effective not only in drawing in the clicks, but also in leading to actual purchases. Data provided by Moz suggests that users who reach a target website through PPC ads are 50% more likely to make a purchase than those who found the same website through organic results.

The average click-through rate for Google ads is 3.17%.

(WordStream)

CTR (click-through rate) represents the number of users who click on a specific link (in this case an advertisement) compared to the total number of people who have seen it. Measures of CTR are used to determine how effective your ad campaign actually is. Click through rate stats for PPC on Google provided by WordStream reveal that the average CTR for all Google Ads is 0.46% for display ads, but an impressive 3.17% for search ads.

On average, it costs $2.69 per click for search and $0.63 per click for display to advertise on Google Ads.

(WordStream)

Advertisers pay Google $2.69 on average to place their ads through Google’s search platform. The average CPC for display ads is much lower: $0.63.

The average yearly cost of PPC for SMEs is between $108,000 and $120,000.

(WebFX)

Who knew Google advertising cost so much? According to WebpageFX, small and mid-sized companies spend between $9,000 and $10,000 monthly on average. This translates into average yearly costs of between $108,000 and $120,000, which can strain company budgets.

(eMarketer)

The biggest players in the PPC market are, without a doubt, Google and Facebook. Generating the most revenue and holding large portions of the market, they are the most popular platforms among advertisers.

Bing’s average CPC is $1.54, 33% lower than Google Ads.

(WordStream)

While Bing PPC has a significantly smaller reach than Google, advertising on this platform has its advantages. Bing’s average CPC is 33% lower than that of Google Ads: $1.54 across all industries. It’s also worth remembering that Bing ads reach 63 million unique users that other platforms miss.

Mobile Advertising PPC Statistics

53% of paid clicks are made on mobile devices.

(PowerTraffick)

To say that mobile PPC ads are on the rise would be an understatement. Power Traffick’s surprising PPC stats indicate that over half of all paid clicks are made via mobile devices. Therefore, anyone looking to improve their ad campaigns should probably look to optimize their ads for mobile access.

69% of people who have smartphones use them for shopping.

(Uberall)

The 2018 Near Me Shopping Report by Uberall revealed how many people rely on their smartphones for shopping. Among surveyed smartphone users, 69% used their devices for shopping. Furthermore, 82% of this group used the “near me” option to find local businesses.

60% of mobile users are very likely to click on the first two or three search results.

(Uberall)

Drawing from the same Uberall report on PPC statistics, we can see how effective mobile PPC advertising can be. Of all surveyed mobile users, 60% were “very likely” to click on the first two or three Google results, while a further 30% were “likely” to do so.

Of all mobile customers, 70% call their target business directly through Google Ads.

(PowerTraffick)

Integrating your business’s phone number into your Google ad seems to pay off. According to data on PPC trends provided by PowerTraffick, 70% of mobile users call businesses directly through an ad on Google. This eliminates one step in the process and leads to more sales at the end of the day.

52% of online shoppers who click on or view PPC ads call that advertiser right after browsing.

(CleverClicks)

This data provided by CleverClicks further emphasizes how effective PPC ads can be and how effective it is to integrate your business's phone number into the ad itself. More than half of surveyed online shoppers called the advertiser immediately after browsing and interacting with the advertiser’s PPC ad.

In 2018, there were more than 300,000 mobile apps involved in the Google Mobile Ads network.

(CleverClicks)

Google Mobile Ads relies heavily on mobile applications to reach more users. Statistics provided by CleverClicks tell us that there were 300,000 different mobile apps involved in the pay-per-click Google ads network in 2018.

There were 615 million mobile devices with ad blockers installed in 2016.

(Page Fair)

Adblock usage is rising on mobile devices as well as PCs. Page Fair’s report shows that the total number of mobile devices with ad blockers rose by 142 million between 2015 and 2016. In 2016, the total number reached 615 million.

53% of users abandon sites that take longer than three seconds to load.

(Google)

Gone are the times where fancy, flashy websites were king. If you’re trying to make sales, you need a site that loads quickly. Google’s Need for Mobile Speed report points out that, in 2016, most users abandoned websites that took more than three seconds to load. When this report came out, the average load time on 3G networks was 19 seconds. This has improved over time, but it’s useful to keep loading speed in mind when creating your sales website.

Facebook PPC Stats

In 2018, Facebook generated $55 billion through ad revenue alone.

(Statista)

Facebook is the second-largest player in the PPC game. In 2018 alone, Facebook generated $55 billion from PPC ad revenues. There were doubts about how Facebook would perform because of its various data scandals during 2018. However, it seems that not only was Facebook unhindered by these scandals, but the company actually earned more than expected during that year.

The average CPC for Facebook ads is $1.72.

(WordStream)

While Facebook has a smaller share of the PPC market than Google, its CPC is cheaper. WordStream’s Facebook advertising statistics show that, across all industries, Facebook’s average CPC is $1.72.

People aged 18-24 have 75% of the attention span of the 65+ demographic when it comes to watching Facebook ad videos.

(Facebook)

Younger people have significantly shorter attention spans than older generations. According to data provided by Facebook, people aged 18 to 24 have 75% of the oldest age group’s attention span for Facebook videos. This has caused Facebook to limit its in-feed ads to 15 seconds in order to reach younger crowds.

Does it Pay Off?

Based on the stats we’ve presented, we’re comfortable saying PPC is not only a profitable industry, but one that’s growing rapidly. PPC ads are less annoying and reach a wide but targeted audience. They also work in such a way that businesses spend money only on actual site visitors. Of course, PPC advertising is not a guarantee of success - your product and the ads themselves have the biggest influence the outcome of your ad campaigns.

While PPC campaigns are usually profitable for advertisers, they’re a huge money-maker for providers. We only need to take a look at Google ad revenue statistics to see how lucrative this industry is. As is the case with a lot of industries, mobile PPC advertising is taking over as mobile devices becoming faster, better, and more widely used. Prospective advertisers should optimize their ads and websites for mobile users if they want to get ahead.

Besides Google and Facebook, Bing, Instagram, and LinkedIn have risen as new challengers in the PPC industry. These platforms are worth keeping an eye on if you’re interested in cheaper ads that target otherwise-forgotten audiences.

We hope the PPC stats we’ve shown you help paint a picture of how the advertising world looks in 2022 and put you on the right track with your own advertising endeavours.

Frequently Asked Questions
What is PPC in marketing?

PPC (pay per click) refers to a marketing model in which advertisers pay a certain amount of money to providers each time their ad is clicked. The most popular providers are Google, Facebook, Yahoo, and Bing. PPC rates vary between these providers.

What is cost per click?

CPC (cost per click) represents the actual price advertisers pay for a single click on their ad.

Why is PPC important?

PPC marketing allows businesses to optimize their sales campaigns by reaching target audiences. For example, when you advertise through Google Ads, your advertisement will appear when someone makes a search connected to your product or visits a related website.

What is a good conversion rate for PPC?

Average conversion rates range between 2% and 5%. When looking at what your target PPC conversion rates should be, you should keep an eye out for the average in your industry. For example, finance has 5% average conversion rates, while eCommerce’s average is much lower: 1.84%.

What is a good average CPC?

A good average cost per click rate should be determined by the price of the product you’re selling. The more expensive the product, the more you should be willing to pay for each click. In 2016, the average CPC was $2.69.

What is a good CTR?

Statistics from 2019 show that the average CTR in Google ads is 3.17%. This figure would appear to be skewed by some particularly successful campaigns; in general, anything over 2% is considered decent.

How much do Google Ads cost?

On average, the cost of Google Ads is between $108,000 and $120,000 on Google Ads per business, per year. As we’ve already mentioned, the cost is determined by the number of actual clicks users make on your ad. When your budget runs out, Google stops showing your advertisement until you add more money.

Sources

About the author

Damjan won’t tell you how to run your business, but he will try to advise you on how to save your money and avoid financial ruin. As a staff writer at SmallBizGenius, he focuses on finding the most consumer-friendly services available and provides advice to both established and fledgling businesses out there.

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More than half (55%) are multi-channel sellers.  Revenue and Sales Statistics Although Etsy's sale statistics recently didn't quite match the boom in 2020, the company is still going very strong. The pandemic has brought about a renewed interest in handmade and vintage items, increasing the platform’s popularity significantly in recent years. With a 25% seller share, Home & Living is the most popular category on Etsy. (Statista) Looking at the best-selling items on Etsy and their generated revenue, Statista compiled a list of the most popular categories among handmade Etsy sellers worldwide as of June 2020.  According to Etsy sales statistics by category, home and living is on the top of the list with a 25% seller share. This is followed by art and collectibles, which accounted for 21%, jewelry with 15%, and clothing with an 11% share.  The least popular group of products were pet supplies, electronics & accessories, and shoes, which accounted for only 1% of sellers each.  In 2020, Etsy was the eighth largest retail website in terms of online traffic. (Statista) The big dog among eCommerce websites, Amazon.com, had almost 3.68 billion visitors per month in 2020 followed by eBay.com with 1.01 billion visits on average each month. eBay, Rakuten, and Samsung also scored highly on the list.  With a monthly traffic average of 289.33 million visits, Etsy statistics had even top sellers jealous, contributing greatly to the platform’s huge revenue increase during that year. In 2020, Etsy generated $1.7 billion in total revenue. (Statista) The revenue of the online marketplace amounted to $1.7 billion in 2020, which represents a surge of more than 100 percent compared to the year before. Etsy had a market capitalization of $7.46 billion in 2019, just seven years after its official launch. According to industry experts, marketplace revenues (including sales listing and transaction fees), third-party payment processor fees, and seller service revenues are the company's main revenue streams.  Etsy’s annual net income in 2021 reached $493 million. (Statista) Looking at the Etsy sales statistics for 2021, there was a massive increase over the $349 million it made in 2020, which itself dwarfed 2019’s $95.89 million. The company is clearly doing something right, and at this rate, the future of eCommerce on the platform is looking very bright. Top sellers on Etsy earn $10,000 per year or more. (The Verge) Amid the many stories from Etsy's sellers regarding their earnings, the conclusion is that the most successful merchants earn $10,000 or more on the platform. Etsy shop statistics vary wildly between the various categories on the site, though. According to some top sellers, they get charged a flat 12% advertising fee that they cannot opt out of. This fee is 15% for other sellers, but that charge is optional.
By Danica Djokic · October 12,2022
Call centers are an inescapable element of running almost every customer-centric business. Regardless of whether you are offering a product or a service or using a call center to market them, you need to provide a line of communication with your customers.  Not all support and call centers actually require a phone line. Call center statistics show that the industry has moved online to a large degree, and many other trends are emerging as companies strive to provide a better customer experience.  Let’s see some of the most important stats about the call center industry in 2022. Call Center Industry Statistics - Key Findings The global market value of call centers is estimated to reach $496 billion by 2027. 87% of employees in call centers report high-stress levels at their job. The contact center software market will be worth $149.58 billion by 2030. Businesses lose approximately $75 billion yearly because of poor customer service. 35% of customers want customer support agents to help them resolve issues in one interaction. General Call Center Operation Statistics Call centers are an essential industry nowadays, especially as many people turn to customer support. After all, the world has made a significant shift toward performing most of its daily life online. So let's check some of the most important stats about this industry. The global market value of call centers is estimated to reach $496 billion by 2027. (Report Linker) Research suggests that the industry's value will keep increasing at a projected CAGR rate of 5.6% between 2020 and 2027. In-house call center solutions have a 5.5% projected growth rate during the same period, while outsourcing will grow by 5.9%. In 2020, US call centers accounted for 29.49% of the global call center market. (Report Linker) The overall global market was valued at $339.4 billion in 2020, with the US share at approximately $100.1 billion in 2020. Other notable markets worldwide were China, Japan, Canada, and Germany, all with strong growth estimates.  Almost a quarter of all call centers in the US made less than $250 million in 2020. (Statista) 24%, to be precise. 13% earned more than $25 billion. 4% made between $15 and $25 billion, while 19% earned anywhere from $5 to $15 billion, and another 19% made between $1 and $5 billion. The contact center software market will be worth $149.58 billion by 2030. (Grand View Research, Inc) According to call center statistics for software, the industry's market size is $28.09 billion in 2022, up from $23.9 billion in 2021. If it continues following the estimated CAGR of 23.2% between 2022 and 2030, it should reach a staggering $149.58 billion by 2030. In 2020, US call center businesses employed 2.83 million people. (Statista) The number of employees in the call center businesses grew steadily from 2014 when 2.51 million people worked in this industry. This trend changed in 2020, though, which saw a drop in the number of employees in the contact center industry compared to 2019’s 2.92 million. Businesses lose approximately $75 billion yearly because of poor customer service. (Forbes)  Based on research in NewVoiceMedia’s 2018 “Serial Switchers” report, Forbes announced in 2018 that many customers were abandoning companies due to poor customer service. Recent research conducted by Salesforce shows that 91% of customers will make another purchase at the same company after a good customer service experience.  In comparison, 70% said they would not buy a product from a company with long wait hours for customer support. If your company is struggling with similar issues, consider investing in call tracking software. Call Center Stats on Customer Satisfaction  Customer support is an essential part of providing a quality service, and companies need to pay close attention to customer satisfaction in this area. The following stats tell us more about customer preferences regarding call centers and support. 77% of customers appreciate proactive customer service. (Zippia) On top of wanting instant support, customers also expect customer representatives and sales reps to anticipate their needs and address them accordingly. Companies that can do that are much more popular with customers. 76% of customers prefer using different support channels depending on context. (Salesforce) According to the call center analysis by Salesforce, email is still the most popular customer support channel, followed by phone and in-person support. Online chat and mobile apps take fourth and fifth place, respectively. 78% of customers don’t like support agents that sound like they are reading from a script. (Zippia) Personalized sales and support communication has been the key for a while now. 52% of customers expect custom-tailored offers at all times, and 66% want the companies “to understand their unique needs and expectations.”  This is no small feat, especially for the largest call center companies serving thousands of customers. Ensuring your company uses good call center software is only half the battle. You’ll still need quality support agents who can convince your customers that their needs are important to your company. 50% of customers believe that the customer service and support from most companies need a major overhaul. (Salesforce) While half of the customers expect better customer support, 60% agree that companies need to improve their trustworthiness, and 55% think companies should work more on their environmental practices. Statistics show that companies focusing on “making the world a better place” always do well. Surprisingly, improving the product was ranked lower, as was using better technology and working on the overall business model. 35% of customers want customer support agents to help them resolve issues in one interaction. (Microsoft’s 2020 Report) Quick problem resolution should be one of the most important call center metrics. Over a third of customers in a Microsoft survey from 2019 said that resolving issues in one interaction should be a priority for the customer support team. 31% claimed that getting a knowledgeable agent is the most important, and 20% said that not having to repeat the same information is crucial. The latter seems like a growing problem, as more than half of customers felt that the departments providing support are not always in sync.  These are definitely the key call center metrics that every company should pay attention to. 92% of consumers hesitate when buying a product if it has no customer reviews. (Fan & Fuel) Worse still, 35% might not buy a product at all after reading just one negative review. According to Zendesk, word of mouth is also extremely powerful: 95% of customers will tell others about a bad experience, and 87% will share good ones.  Unfortunately, another survey shows that 79% of consumers who shared their poor online experience with customer support got ignored. Companies making this mistake should consider hiring a good reputation management service, as it will help improve their sales in the long run. Must-Know Information About Call Center Workers Despite the push toward automatization, live agents are still the pillars of any good customer support team. Here are some stats about the call center workforce. There were approximately 286,696 call center agents employed in the US in 2021. (Zippia) The majority of call centers are located in Texas, or more specifically in Dallas and Houston. The average age of a call center employee is 40 years. Furthermore, 67.2% of all agents are women, while 27.9% are men. 87% of employees in call centers report high stress levels at their job. (Cornell University) Handling customer requests every day is not an easy job. Customer support agents are typically the first line of defense against angry customers, leading to very alarming call center stress statistics. 80% of agents experience angry customers blaming them for things out of their control.  Undefined expectations, lack of incentives, and boredom with mundane, repetitive tasks cause agents to be miserable at work, which, in return, translates into poorer customer experience stats across the board. The average salary of a call center employee is $27,765 per year. (Zippia) Salaries for new agents start at around $20,000 per annum. Those of the 10% top-performing agents can go up to $36,000 or more. The turnover rate for call center agents is over 40% globally. (ICMI) (Mercer) When these call center turnover statistics are compared to the 22% average turnover rate across all industries in the US, it’s easy to see that job satisfaction levels in call centers are troublingly low. Companies need to look into ways of making the job less stressful for their employees and using modern technologies such as AI bots to help facilitate communication with customers. Call Center Technology Trends Good implementation of modern technologies is essential for improving call center statistics and metrics. Let’s check how big of a role software plays in customer support these days.   90% of businesses that use it find live chat software helpful for streamlining call center operations.  (Zippia) According to Zippia’s findings published in December 2021, 29% of all businesses and 61% of those in the B2B sector already use live chat software. 32% of businesses are implementing CRM systems to boost sales and enhance customer relationships. (Zippia) Customer Relationship Management software has an excellent track record of increasing customer engagement. Unfortunately, according to customer service and call center metrics, only a third of businesses make use of it currently. Considering that 31% of customer support teams think that their companies see their work as an expense rather than an opportunity to increase sales, this is not all that surprising. 87% of global organizations that implemented AI did so believing it would give them an advantage over the competition. (Statista) According to Statista, almost 90% of the organizations that implemented AI did so to keep up with the competition, while only 63% did so due to customer demand. Pressure to reduce costs was also a major factor (72%), along with the ability to move into new business spheres (78%). In 2020, 37% of all messages to brand social media accounts were related to customer service issues. (Sprout Social) (Statista) However, most messages (59%) were positive, as customers wished to express their happiness with an excellent experience they’ve had with the brand.  Call center statistics show that in 2020, 75% more customers used  Instagram to message businesses, while Facebook saw a 20% growth in this category. If you are considering implementing social media into customer support options, keep in mind that 18% of customers expect an immediate response; it might be worth investing in social media management tools to help your support team out.
By Vladana Donevski · April 11,2022

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