34 Profitable PPC Stats to Keep Your Eye on in 2021

34 Profitable PPC Stats to Keep Your Eye on in 2021
ByDamjan Jugovic Spajic
January 11,2021

From a user’s point of view, ads are a terrible thing. They annoy you by popping up during your browsing sessions, when you’re listening to music, or when you’re playing games on your phone. But while we still occasionally suffer through this inane spam, ads have changed for the better in recent years. PPC stats indicate that the most effective ads aren’t the ones that rudely interrupt you to offer you something you don’t need; it’s the ones that appear when you’re actually looking for them that make money. When you’re searching for a certain product or browsing through relevant websites, PPC advertising shines.

PPC (pay per click) advertising is a model whereby you pay a certain provider, like Google or Facebook, to promote your ad to target audiences. This model is called “pay per click” because you only pay the provider when an actual user clicks on your ad. Through this system, businesses reach the users they want without wasting any money. The PPC industry is on the rise, and both companies and providers seem to be profiting through it.

We’ve gathered more than 30 interesting stats about this industry so you can see what all the fuss is about.

  • Over 7 million advertisers invested a total of $10.01 billion into PPC ads in 2017.
  • 85% of consumers use the internet to search for local businesses.
  • The average yearly cost of PPC is between $108,000 and $120,000.
  • Brand awareness can be increased by up to 80% through Google paid ads.
  • Paid advertising returns $2 for every $1 spent - a 200% ROI rate.
  • 53% of paid clicks are made on mobile devices.
  • Traffic brought through PPC advertising yields 50% more conversions than organic advertising.

General Stats About PPC Advertising

Over 7 million advertisers invested a total of $10.01 billion for PPC ads in 2017.

(Social Media Today)

Social Media Today reports that during 2017, over 7 million advertisers invested a whopping $10 billion into PPC ads. PPC advertising seems to be profitable and both companies and individuals recognize that.

PPC is one of the top three generators of on-page conversions.

(Formstack)

On-page conversions refer to the percentage of website visitors who leave contact information or make a purchase. Naturally, all businesses want to improve their on-site conversions. Statistics for using PPC provided by Formstack show that PPC is one of the best three generators for this metric (17%), along with email marketing (18%) and on-page website conversion (24%).

Traffic brought through PPC advertising yields 50% more conversions than organic advertising.

(Moz)

When we look at PPC and SEO stats, it seems PPC is much more effective in creating conversions. According to 2017 data from Moz, PPC advertising creates 50% more conversions and traffic than advertising through organic keywords.

79% of marketers say PPC is hugely beneficial for their business.

(Hanapin Marketing)

Hanapin Marketing’s State of PPC report for 2018-19 examines the importance of PPC in the advertising world today. According to data from this report, the majority of marketers believe PPC provides a huge boost to their business.

In 2018, 62% of marketers stated they will increase their PPC budgets for the following year.

(Hanapin Marketing)

Important PPC stats provided by Hanapin also indicate that PPC budgets will continue to increase. More than half of professionals surveyed (62%) said they would increase their PPC budgets in the following 12 months. Also, 68% of brands reported their budgets for PPC were bigger than last year, 18% said they were “much bigger,” while only 9% reported having a smaller PPC budget.

97% of consumers use the internet to search for local businesses.

(BrightLocal)

Statistics from 2017 provided by BrightLocal show that 97% of consumers use the internet in order to find local businesses, while 12% do so every day. This data tells us just how much we rely on the internet for our consumer needs. It also points to how profitable PPC ads can be if you can reach your desired audience and generate good PPC traffic. With almost everybody using the internet to find nearby businesses, a well-placed paid ad could lead them to you.

65% of people click on ads when making purchases.

(WordLead)

Google ads listings that include keywords related to buying - like shop, checkout, and buy - are more likely to draw customers in. Data published by WordLead reveals that 65% of users click on ads containing these keywords when they’re looking to make a purchase.

40% of businesses would like their PPC budgets to be bigger.

(Social Media Today)

Nowadays, more and more businesses are recognizing the importance of PPC advertising. According to PPC facts provided by Social Media Today, 40% of surveyed businesses believe their PPC budgets are smaller than they should be.

In 2019, approximately 25.8% of global internet users were using ad blockers.

(Statista)

When we look at PPC stats for 2020, it seems one of the main obstacles in digital advertising is the presence of ad blockers. Around 25.8% of worldwide users had ad blockers installed on their devices in 2019. This figure is expected to rise, but at a slower pace than before.

92% of online paid ads go unnoticed by users.

(KOL)

Ad blindness is also a huge problem in the PPC industry. This term refers to a phenomenon where people, intentionally or not, ignore ads that appear on websites. Statistics provided by Koll suggest that the vast majority of ads fall victim to ad blindness.

During 2017, 7% of internet users had a negative opinion of online ads, compared to 1% in 2018.

(Innermedia)

People’s attitude towards online advertisements seems to be changing for the better. PPC stats from 2017 reveal that 7% of internet users had a negative opinion about online ads. One year later, this number dropped to just 1%.

Google has 92.96% of the global search engine market share in September 2019.

(Statcounter)

There’s no doubt that Google is the king of search engines. Google search stats show that it claimed 92.96% of the market in September 2019. Bing and Yahoo are far behind, with 2.61% and 1.85% respectively. This data confirms what most of us already knew; Google is by far the most popular search engine for PPC advertising.

Google earned $116.32 billion through its Google Ads platform in 2018.

(Statista)

Google ads is an online advertising platform where users pay a certain fee to Google for their ads to be displayed on the search engine and its related services. Google Ads is one of the most popular ways to advertise online. Advertisements on Google Ads cost a pretty penny, which is why Google made over $116 billion in 2018 through this service alone.

(Google)

Google Ads’ Display Network refers to visual, banner-like ads that appear on all websites that are involved in the Google Ads network. According to Google’s data, this service reaches 90% of all internet users through 2 million websites.

41% of clicks in Google searches go to the top three sponsored ads.

(WordStream)

More than two-fifths of clicks made during Google searches go to sponsored ads. WordStream’s Google search statistics show that 41% of all clicks made on Google go to the top three sponsored ads that appear when we search for something.

(WordLead)

Google search ads have an average ROI of 200%. For every $1 advertisers invest, they earn $2 through Google ads.

In 2016, 50% of UK-based internet users could not tell the difference between paid ads and organic results.

(Ofcom)

This surprising statistic comes from Ofcom’s extensive survey of internet use among adults. Data from this study indicates that half of the survey participants could not differentiate between paid ads and organic results. It’s important to keep in mind that results were related to their age and how familiar users were with the internet in general.

Users who click on PPC ads on Google are 50% more likely to make a purchase than those that come to the same website through organic results.

(Moz)

Paid ads seem to be effective not only in drawing in the clicks, but also in leading to actual purchases. Data provided by Moz suggests that users who reach a target website through PPC ads are 50% more likely to make a purchase than those who found the same website through organic results.

The average click-through rate for Google ads is 3.17%.

(WordStream)

CTR (click-through rate) represents the number of users who click on a specific link (in this case an advertisement) compared to the total number of people who have seen it. Measures of CTR are used to determine how effective your ad campaign actually is. Click through rate stats for PPC on Google provided by WordStream reveal that the average CTR for all Google Ads is 0.46% for display ads, but an impressive 3.17% for search ads.

On average, it costs $2.69 per click for search and $0.63 per click for display to advertise on Google Ads.

(WordStream)

Advertisers pay Google $2.69 on average to place their ads through Google’s search platform. The average CPC for display ads is much lower: $0.63.

The average yearly cost of PPC for SMEs is between $108,000 and $120,000.

(WebFX)

Who knew Google advertising cost so much? According to WebpageFX, small and mid-sized companies spend between $9,000 and $10,000 monthly on average. This translates into average yearly costs of between $108,000 and $120,000, which can strain company budgets.

(eMarketer)

The biggest players in the PPC market are, without a doubt, Google and Facebook. Generating the most revenue and holding large portions of the market, they are the most popular platforms among advertisers.

Bing’s average CPC is $1.54, 33% lower than Google Ads.

(WordStream)

While Bing PPC has a significantly smaller reach than Google, advertising on this platform has its advantages. Bing’s average CPC is 33% lower than that of Google Ads: $1.54 across all industries. It’s also worth remembering that Bing ads reach 63 million unique users that other platforms miss.

Mobile Advertising PPC Statistics

53% of paid clicks are made on mobile devices.

(PowerTraffick)

To say that mobile PPC ads are on the rise would be an understatement. Power Traffick’s surprising PPC stats indicate that over half of all paid clicks are made via mobile devices. Therefore, anyone looking to improve their ad campaigns should probably look to optimize their ads for mobile access.

69% of people who have smartphones use them for shopping.

(Uberall)

The 2018 Near Me Shopping Report by Uberall revealed how many people rely on their smartphones for shopping. Among surveyed smartphone users, 69% used their devices for shopping. Furthermore, 82% of this group used the “near me” option to find local businesses.

60% of mobile users are very likely to click on the first two or three search results.

(Uberall)

Drawing from the same Uberall report on PPC statistics, we can see how effective mobile PPC advertising can be. Of all surveyed mobile users, 60% were “very likely” to click on the first two or three Google results, while a further 30% were “likely” to do so.

Of all mobile customers, 70% call their target business directly through Google Ads.

(PowerTraffick)

Integrating your business’s phone number into your Google ad seems to pay off. According to data on PPC trends provided by PowerTraffick, 70% of mobile users call businesses directly through an ad on Google. This eliminates one step in the process and leads to more sales at the end of the day.

52% of online shoppers who click on or view PPC ads call that advertiser right after browsing.

(CleverClicks)

This data provided by CleverClicks further emphasizes how effective PPC ads can be and how effective it is to integrate your business's phone number into the ad itself. More than half of surveyed online shoppers called the advertiser immediately after browsing and interacting with the advertiser’s PPC ad.

In 2018, there were more than 300,000 mobile apps involved in the Google Mobile Ads network.

(CleverClicks)

Google Mobile Ads relies heavily on mobile applications to reach more users. Statistics provided by CleverClicks tell us that there were 300,000 different mobile apps involved in the pay-per-click Google ads network in 2018.

There were 615 million mobile devices with ad blockers installed in 2016.

(Page Fair)

Adblock usage is rising on mobile devices as well as PCs. Page Fair’s report shows that the total number of mobile devices with ad blockers rose by 142 million between 2015 and 2016. In 2016, the total number reached 615 million.

53% of users abandon sites that take longer than three seconds to load.

(Google)

Gone are the times where fancy, flashy websites were king. If you’re trying to make sales, you need a site that loads quickly. Google’s Need for Mobile Speed report points out that, in 2016, most users abandoned websites that took more than three seconds to load. When this report came out, the average load time on 3G networks was 19 seconds. This has improved over time, but it’s useful to keep loading speed in mind when creating your sales website.

Facebook PPC Stats

In 2018, Facebook generated $55 billion through ad revenue alone.

(Statista)

Facebook is the second-largest player in the PPC game. In 2018 alone, Facebook generated $55 billion from PPC ad revenues. There were doubts about how Facebook would perform because of its various data scandals during 2018. However, it seems that not only was Facebook unhindered by these scandals, but the company actually earned more than expected during that year.

The average CPC for Facebook ads is $1.72.

(WordStream)

While Facebook has a smaller share of the PPC market than Google, its CPC is cheaper. WordStream’s Facebook advertising statistics show that, across all industries, Facebook’s average CPC is $1.72.

People aged 18-24 have 75% of the attention span of the 65+ demographic when it comes to watching Facebook ad videos.

(Facebook)

Younger people have significantly shorter attention spans than older generations. According to data provided by Facebook, people aged 18 to 24 have 75% of the oldest age group’s attention span for Facebook videos. This has caused Facebook to limit its in-feed ads to 15 seconds in order to reach younger crowds.

Does it Pay Off?

Based on the stats we’ve presented, we’re comfortable saying PPC is not only a profitable industry, but one that’s growing rapidly. PPC ads are less annoying and reach a wide but targeted audience. They also work in such a way that businesses spend money only on actual site visitors. Of course, PPC advertising is not a guarantee of success - your product and the ads themselves have the biggest influence the outcome of your ad campaigns.

While PPC campaigns are usually profitable for advertisers, they’re a huge money-maker for providers. We only need to take a look at Google ad revenue statistics to see how lucrative this industry is. As is the case with a lot of industries, mobile PPC advertising is taking over as mobile devices becoming faster, better, and more widely used. Prospective advertisers should optimize their ads and websites for mobile users if they want to get ahead.

Besides Google and Facebook, Bing, Instagram, and LinkedIn have risen as new challengers in the PPC industry. These platforms are worth keeping an eye on if you’re interested in cheaper ads that target otherwise-forgotten audiences.

We hope the PPC stats we’ve shown you help paint a picture of how the advertising world looks in 2021 and put you on the right track with your own advertising endeavours.

Frequently Asked Questions
What is PPC in marketing?

PPC (pay per click) refers to a marketing model in which advertisers pay a certain amount of money to providers each time their ad is clicked. The most popular providers are Google, Facebook, Yahoo, and Bing. PPC rates vary between these providers.

What is cost per click?

CPC (cost per click) represents the actual price advertisers pay for a single click on their ad.

Why is PPC important?

PPC marketing allows businesses to optimize their sales campaigns by reaching target audiences. For example, when you advertise through Google Ads, your advertisement will appear when someone makes a search connected to your product or visits a related website.

What is a good conversion rate for PPC?

Average conversion rates range between 2% and 5%. When looking at what your target PPC conversion rates should be, you should keep an eye out for the average in your industry. For example, finance has 5% average conversion rates, while eCommerce’s average is much lower: 1.84%.

What is a good average CPC?

A good average cost per click rate should be determined by the price of the product you’re selling. The more expensive the product, the more you should be willing to pay for each click. In 2016, the average CPC was $2.69.

What is a good CTR?

Statistics from 2019 show that the average CTR in Google ads is 3.17%. This figure would appear to be skewed by some particularly successful campaigns; in general, anything over 2% is considered decent.

How much do Google Ads cost?

On average, the cost of Google Ads is between $108,000 and $120,000 on Google Ads per business, per year. As we’ve already mentioned, the cost is determined by the number of actual clicks users make on your ad. When your budget runs out, Google stops showing your advertisement until you add more money.

About author

Damjan won’t tell you how to run your business, but he will try to advise you on how to save your money and avoid financial ruin. As a staff writer at SmallBizGenius, he focuses on finding the most consumer-friendly services available and provides advice to both established and fledgling businesses out there.

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These 39 million employees made about 28% of the workforce at the time, and the majority of the low-wage category consisted of Hispanic and black women. In fact, they were more than 2x as likely as white men to fall into this wage category.  Based on the Washington Post’s research on diversity in the workplace, statistics haven’t really changed since 2019. Roughly 46% of Hispanic women and 39% of Black women still make less than $15 an hour. On the other hand, only 18% of White and Asian men hover around this wage bracket. More than 90% of all Google employees are white or Asian men. (Statista) According to Statista, the distribution of Google employees in the US from 2014 to 2021 does not look very racially or gender-diverse. The data for 2021 shows that white men account for 50.4% of employees, with Asian men following with 42.3%. On the flip side, only 4.4% of the employees are black men and women. If you look at the timeline of these statistics on diversity in the workplace, you will see the Asian population is experiencing steady growth, while the white population dropped from 64.5% in 2014 to 50.4% in 2021.  In 2019, black people held only 3.2% of senior leadership roles in large organizations in the US. (Coqual) “Being Black in Corporate America” is the name of Coqual’s intersectional exploration aimed to show if and how things have changed for the black people in the US during the past few years. The research on the representation of black adults in the US has shown that only 3.2% of black people held senior leadership roles in major companies, with just 0.8% of them being Fortune 500 CEOs. Benefits of Diversity in the Workplace Statistics Diverse companies produce 19% more revenue than those with non-diverse leadership. (Forbes) A study by the Boston Consulting Group (BCG), published in 2018, has found that diverse leadership increases the bottom line for companies. According to the study, increasing the diversity of leadership teams can lead to improved financial performance and better innovation. The study included 1,700 companies of all sizes across eight different countries. These findings are important as they show that diversity isn’t just an inclusion metric but an integral part of any successful business. In 2019, gender-diverse companies were 25% more likely to outperform their competitors. (McKinsey) Various diversity in the workplace stats show just how important diversity is and how it can help boost the overall performance of businesses of all sizes. Based on the findings from McKinsey’s research in 2019, companies with gender diversity have 25% higher chances to achieve higher profits than those with less gender diversity on the executive boards. Ethnic diversity in leadership teams is another vital factor. According to the report, companies implementing ethnic and cultural diversity on the executive level have a 36% likelihood of outperforming the competition.  Diverse companies are 70% more likely to acquire new markets. (Harvard Business Review) (Josh Bersin) Establishing a diverse workplace is vital for all modern organizations, and there are many diversity in the workplace statistics that prove this. Diverse companies also have 2.3 times higher cash flow per employee. They are also far better at capturing new markets when compared to the companies that do not practice diversity hiring.  80% of US job candidates look for inclusion when choosing an employer. (Deloitte) Salary and working hours aren't the only deciding factor when it comes to choosing a new employer. Back in 2017, Deloitte published a research paper that surveyed more than 1,300 full-time employees from a range of organizations all across the US. The paper showed just how important diversity and inclusion initiatives are by showing that four-fifths of all employees look for an inclusive workplace. 39% of respondents confirmed they would quit their current job if they found a more inclusive working environment, while 23% indicated they already left a job for that very reason.
By Nikolina Cveticanin · October 04,2021
Women account for 50.8% of the US population, hold 57% of all undergraduate degrees, and approximately 60% of all master’s degrees. And even though they hold about 52% of all management-level jobs, American women cannot keep pace with men in terms of representation when it comes to top leadership roles.  As male vs. female CEO statistics show, it’s the profit and loss roles or P&L responsibilities such as leading a brand, unit, or division, that set executives on the track to becoming a CEO. On the other hand, women who advance into C-suites - the “chief” jobs in companies - typically take on the roles such as head of human resources, legal, or administration. Although all of these functions are extremely important, the line of work they focus on doesn’t involve profit-generating responsibilities, which rarely makes them a path to running a company. Why does the percentage of CEOs that are female remain low in all parts of the world? There isn’t a simple answer to this question. Several studies have shown that it’s the fusion of work-life constraints, early professional trade-offs, and firmly established attitudes towards women in power and the skills and traits that make a good leader that can explain why the careers of equally ambitious and capable men and women often take such different turns. Let’s take a look at some of the most interesting findings. Male vs Female CEO Statistics - Editor’s Choice Female CEOs are running 41 Fortune 500 companies. There are two Black women among the Fortune 500 CEOs. Women made up only 5% of the CEOs appointed in 2020 globally. At the CEO level, men outnumber women by approximately 17 to one.  59% of male employees aspire to become CEOs versus 40% of women. 77% of women say the biggest obstacle to gender equity at the workplace is the lack of information on how to advance. Between 2015 and 2020, the share of women in senior vice president roles in the US increased from 23% to 28%. (McKinsey & Company) Over the same period, the percentage of women in the C-suite went up from 17% to 21%. All women, especially those of color, remained significantly outnumbered in senior management positions. However, prior to the start of the coronavirus pandemic, the representation of female workers in corporate America was slowly trending in the right direction.  According to 2020 statistics on female CEOs in the United States, 21% of C-suite members were women.  (McKinsey & Company)  Based on the survey results published by McKinsey & Company, there’s a leaky pipeline for women in leadership. In 2020, female workers accounted for 47% of entry-level positions, 38% of management roles, and 33% senior management/director roles. Women were entrusted with under one third (29%) of all vice president positions in American organizations. For every 100 men who got promoted to a managerial role, only 85 women advanced to the same position, based on the 2020 data.  (McKinsey & Company) This gap was even larger for women of color as only 71 Latinas, and 58 Black women received a promotion. Consequently, women remained underrepresented at the managerial level holding just 38% of manager positions, while men accounted for 62%. Male vs female CEO statistics from 2020 indicate that 39% of senior-level women burned out compared to 29% of men. (McKinsey & Company) Furthermore, 36% of women felt pressured to work more, in comparison with 27% of men. At the same time, 54% of C-suite women reported that they constantly felt exhausted, and so did 41% of men in similar positions. More than 50% of women in senior leadership roles promote gender and racial equality at work, in comparison with approximately 40% of male top executives. (McKinsey & Company) Women in leadership positions are more likely than men in senior-level roles to take a public stand on racial and gender diversity and champion the advancement of employee-friendly programs and policies. Women CEOs are also more likely to sponsor and mentor other female workers. According to the results of a recent survey, 38% of women in senior-level positions currently mentor or sponsor at least one woman of color, compared to only 23% of men in the same roles.   Female CEOs are running 41 Fortune 500 companies. (Fortune, Statista) In 2021, the number of women appointed to CEO positions in America's 500 highest-grossing companies reached an all-time high. However, the new record still only translates to approximately 8% of female representation at the top of the country's largest public businesses.  On the plus side, the number of women CEOs of Fortune 500 companies almost doubled in comparison with 2018 when there were 24 females leading the nation’s biggest businesses. Calls for diversity and inclusion in the highest echelons of America’s business world are starting to bear fruit as the number of female Fortune 500 chief executive officers increased for the third consecutive year. The top five biggest female-led Fortune 500 businesses as of August 2021 are CVS Health (rank four), Walgreens Boots Alliance (rank 16), General Motors (rank 22), Anthem (rank 23), and Citigroup (rank 33).  Speaking of women in leadership roles, statistics show that there are two Black women among the Fortune 500 CEOs. (Fortune) For the first time, two Black women are running Fortune 500 businesses - Roz Brewer of Walgreens Boots Alliance (rank 16) and Thasunda Brown Duckett of TIAA (rank 79). Before Duckett and Brewer started their new jobs in 2021, only one Black woman - Ursula Burns, former Xerox chief - had ever been appointed CEO at a Fortune 500 business on a permanent basis. After Burnes stepped down from the role in 2017, and, with the exception of Bed Bath & Beyond's Mary Winston, who worked as interim chief for a few months in 2019, Black female chief executive officers have been missing from the Fortune 500 list ever since. Citigroup CEO Jane Fraser is the first woman to run a major Wall Street bank. (Fortune) Fraser’s appointment marked huge progress for the financial industry. Much like Dick's Sporting Goods chief Lauren Hobart, Clorox chief Linda Rendle, new Coty CEO Sue Nabi, Walgreens Boots Alliance’s Roz Brewer, Thasunda Brown Duckett of TIAA, and CVS’s CEO Karen Lynch, Fraser took over from a male CEO. Statistics on Fortune 500 CEOs by gender reveal that there were only 37 female and 463 male chiefs leading America’s highest earning businesses in 2000. (Fortune) The number of women in CEO positions in the Fortune 500 hasn’t been growing steadily throughout the last two decades. There were 24 female chiefs in 2015, 21 women CEOs in 2016, and 32 women running Fortune 500 businesses in 2017, while that number dropped to 24 in 2018.  At the median, 16 female CEOs earned $13.6 million in 2020, in comparison to $12.6 million for the 326 men included in a study. (Equilar) According to a study published in May 2021 comparing a male CEO salary vs. a female CEO salary, women have outpaced men in total pay but remained underrepresented in executive positions. Equilar’s study indicates that Lisa Su, the chief executive officer of Advanced Micro Devices, was the highest-paid woman for the second consecutive year and the highest-paid CEO overall in 2020.  Globally, women made up only 5% of the CEOs appointed in 2020. (Heidrick & Struggles) The highest percentage of newly-appointed female CEOs was in Ireland (15%), while the lowest was in Brazil (0%). This is according to a paper that analyzed the backgrounds of chief executives leading 965 of the largest companies in 20 markets around the world. It sought to identify the skills and experience that shaped their path to the top while taking different male vs. female CEO statistics into account.  At the CEO level, men outnumber women by approximately 17 to one.  (Morningstar) According to a study that explored the gender gap in US companies, the number of male executive officers is seven times higher than the number of women holding the same positions. More than 50% of the companies analyzed didn’t have a single female on their lists of executive officers. Jackie Cook, the author of the Morningstar report, found that online retail giant Amazon didn’t have any women among its highest-paid executives as of 2020.  Women who negotiate for raises and promotions are 30% more likely to be considered as "too aggressive" or "intimidating". (Business Insider) Speaking of male managers vs. female managers, statistics reveal that women who don’t negotiate at all are 67% less likely to receive the same negative feedback. The proportion of women in senior management roles increased from 20% in 2011 to 29% in 2020, globally. (Grant Thornton) As 2019 saw a jump of 5% compared to 2018 (amounting to a total of 29%), 2020 represents a leveling off of the progress made during the previous year. This lack of movement doesn’t necessarily reflect a failure of companies to address the existing gender gap. Globally, the proportion of companies with at least one woman in senior management was 87% in 2020.  (Grant Thornton) The number of female CEOs and senior managers has risen by almost 20 percentage points over the last few years. For comparison, this figure stood at 68% in 2015 and 68% in 2017.  77% of women say the biggest obstacle to gender equity in the workplace is the lack of information on how to advance. (Working Mother Research Institute) Only 41% of female survey participants, as opposed to 64% of male respondents, said they have a network of coaches, mentors, and sponsors offering them career guidance. 37% of women versus 64% of men said that their companies provide information on career paths that lead to executive roles. (Working Mother Research Institute) Additionally, women CEO statistics indicate that 74% of female employees understand what the specific requirements are for advancing to the highest-paying roles in their companies even though they don’t receive this type of information directly.  60% of women believe they have the same opportunities to advance as anyone else at their workplace versus 74% of men.  (Working Mother Research Institute) Similarly, 65% of women express they are satisfied with the way their careers are progressing, and so do 78% of men.  Male vs female CEO stats reveal that 59% of male employees aspire to become chief executives versus 40% of women.  (Working Mother Research Institute) Of those women who aspire to become CEOs, 6% are first-level managers (as opposed to 13% of men) and 39% are executives. The same goes for 40% of men hoping to take on the role of chief executive officer.  Businesses with high representations of women in leadership roles had a 35% higher return on equity and 34% higher total shareholder return in comparison with male-dominated companies.  (Catalyst) Female vs male CEO statistics compiled by an NGO during a review of 353 Fortune 500 companies show that the differences were most apparent in facial services, consumer discretionary, and consumer staples industries.
By Milica Milenkovic · September 24,2021

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