The Best eCommerce Website Builder – Our Top Picks for 2023

Ease of Use

Shopify is undoubtedly one of the best eCommerce platform solutions when it comes to the unique set of tools that it offers. Clients choose Shopify because it is extremely effective and easy to use. You don’t need to be tech-savvy to manage the platform, you don’t need any add-on and you don’t need a web developer. In addition, customer support is available round-the-clock to help you during the set-up process. If you decide to use this platform, your online store will be ready for a quick launch in just a matter of days.

Pricing Plans and Payment Methods

Shopify offers several pricing plans tailored to different budgets and needs. These include Shopify Lite, Basic Shopify, Shopify, Advanced Shopify, and Shopify Plus. The price of the platform’s services ranges between $9 per month and $299 per month.

Generally, plans include basic features for creating and managing online stores like an unlimited list of products, SSL certificate, discount codes and the Shopify POS app.

One of the things that every user should know about this eCommerce website builder is that it takes a bigger cut if you don’t use Shopify Payments for payment processing. These transaction fees vary from 0.5% to 2% depending on the pricing package.

Shopify offers a free trial for two weeks. During this period, your credit card details are not required. Moreover, the platform has terrific discounts for upfront payments – a 10% discount for annual plans and 20% for biennial plans.

Designs and Templates

Shopify comes with more than 70 stunning themes and lots of tools for customization. The themes are responsive to all devices, so you don’t need to worry about how your website comes off on a smartphone or iPhone screen.

From simple themes that highlight the products to the stylish ones for more creative individuals, the Simplify gallery is the right place for all types of eCommerce websites. It’s safe to say that this is the best eCommerce platform for a wide range of industries including photography, fashion, sports and toys. You can choose a theme and tailor it to the needs of your business by adding photos, rewriting texts and inserting new pages. These tools are all the more useful if you have a knack for design. You can create an online store from scratch by using colors, fonts and different styles.

SEO and Marketing Tools

SEO capabilities are one of the most important things to keep in mind when purchasing eCommerce tools. These capabilities improve the ranking of your website on Google and increase sales. It also allows clients to leave SEO-friendly reviews of products directly on your website.
Shopify is well integrated with numerous social media platforms and apps, helping facilitate likes and shares, which is another important factor in online commerce. These include Instagram, Pinterest, Facebook, and Tumblr. The apps help users advertise products and improve sales. For example, this online store builder helps you integrate your eCommerce website with Facebook Store and sell products.

Sales Features

Shopify comes with all the basic features that help users manage sales including shipping, dropshipping, reporting tools and email marketing. But the platform’s key feature is digital selling. The majority of today’s businesses rely on selling digital assets or services. The first thing all business owners should think about when buying a website builder is its storage capacity. Luckily, Shopify offers excellent packages for storing large digital products.
SSL Security, 24/7 technical support, and backup options are also included in Shopify packages.
Overall, Shopify is the best website builder for creating an eCommerce store from scratch.

Ease of Use

Weebly is an excellent website builder for beginners. You don’t need to be skilled in building websites, and you don’t need a background in HTML, CSS or design to build an eCommerce website. The platform enables users to sell both physical and digital assets and boasts a drag-and-drop system that allows you to add items smoothly.

Pricing Plans and Payment Methods

Weebly is the perfect choice for those looking to create a store with a cheap website builder that has a proven track record. The vendor created several pricing plans that are designed for small businesses, startups and reputable companies. The plans include a variety of tools and features for building an eCommerce store. The main strength of this platform is the affordability of its basic plan that costs only $12 per month. With this plan, users get a free domain and a $100 credit on Google ads.

When it comes to payment methods, a Square account automatically connects to the Square Online Store, and users are not required to set up or install anything. Payments can also be made through PayPal.

Designs and Templates

Weebly eCommerce offers stunning themes for creating captivating storefronts. The library is loaded with a variety of elements including texts, maps, images and videos that can be used to customize your domain. The drag-and-drop system gives you the ability to add these elements immediately.

Additional features for website customization make Weebly one of the best eCommerce sites. For example, you can add free Weebly video files or upload your own onto the background of your website. The dynamic elements polish up the look of the website and can attract more clients. They’re definitely worth investing your time into them.

SEO and Marketing Tools

Weebly provides useful SEO tools that can help you improve the visibility of your eCommerce website and reach your clients faster. Once you customize your theme and add your business list, you can start with Search engine optimization by adding tags into the description for each product. You can also optimize each of the videos you created, so your products are visible on YouTube.

One particularly attractive aspect for businesses comes with Weebly’s tools for creating branded gift cards. The shop builder is equipped with countless features for designing unique cards to attract your buyers. This is a great way to improve sales even if your store is lacking new products on the list.

Sales Features

Weebly allows you to organize and manage your product inventory with relative ease. The platform recently updated a feature that also makes it possible for users to import products on their website. Moreover, Weebly Team designed a tool for exporting all products into a comma-separated values file. Now, you can make changes to your inventory and share data across other platforms. Also, users no longer need an internet connection to track products in their store. The platform allows you to streamline all products at any time from your desktop or mobile device.

Weebly is the best website platform thanks in part to its robust set of tools for managing inventory and improving sales. With just a few clicks, you can send your customers different notifications like “only 1 left” and help boost the number of purchases. These tools can also be used to automatically inform clients when an item is no longer available.

However, this website builder has a number of shortcomings. Although it is equipped with advanced sales tools, the platform doesn’t allow you to sell products on the most important social networking sites including Facebook, Instagram or Pinterest. Many businesses may see this as a significant disadvantage since social media platforms are a great place to get shares, promote events, advertise and sell products.

Ease of Use

One of the reasons why BigCommerce is on our best online storefront builder list is the platform’s usability. Like the majority of modern platforms, BigCommerce is completely cloud-based, meaning that you don’t need to install anything on your desktop device. Moreover, this platform is scalable, so you don’t need to worry about how many products you can store or what to do when your business expands. BigCommerce can support anything from startups to large corporations.

However beginners might find the platform overwhelming since it comes with a robust set of built-in features

Pricing Plans and Payment Methods

Those looking for an online store builder for free or a cheap platform are advised to stay clear of BigCommerce services. While this vendor offers a free trial of 15 days, any serious services will require additional packages. The Standard package costs $29.95 per month. You can upload as many products as you want and have an unlimited number of staff accounts. However, the plan does not offer some of the basic features like abandoned carts, marketing tools and sales features. These features come with the more comprehensive Plus Plan that costs $79.95.

But those that choose this web store builder won’t have to worry about storage. Meanwhile, all advanced pricing plans include a wide range of marketing tools and channels that you can connect with. Various payment methods are available, and you can sell products globally by integrating with numerous payment providers.

Designs and Templates

BigCommerce is loaded with countless industry-tailored templates, automatically responsive to all devices. Still, we need to emphasize that there are two types of templates – free and paid. You can find stunning free themes in the BigCommerce library, and you can change fonts or colors, insert photos and text to personalize your eCommerce store.

SEO and Marketing Tools

An eCommerce SEO strategy is something that you certainly need to have in mind when setting up your online store. The best online eCommerce website builder is there not only to manage your inventory or help you sell through social media platforms but also to help you rank on Google. BigCommerce can help you to optimize your eCommerce website if you utilize some of the apps offered on the website. Unlike Wix, BigCommerce does not offer personalized SEO plans. Rather, you can read blogs about eCommerce SEO on its website.

Sales Features

This eCommerce website maker enables smooth integration with many sales channels including eBay, Amazon, Instagram, Facebook and Pinterest.

Managing multiple sales channels has never been easier. The BigCommerce Channel Manager is a useful feature for tracking and managing product sales whether through the marketplace, social media channels or point of sale. The automatic syncing is a perfect way to avoid mistakes commonly made by manual tracking and save time by streamlining sales.

Ease of Use

FreeWebStore comes with a strong drag-and-drop solution. The whole process of creating online stores goes smoothly with its slick interface. After a straightforward registration process, you can access the library of eCommerce themes and templates and start editing the one you’ve picked.

Pricing Plans and Payments

FreeWebStore is a free eCommerce website that hundreds of online stores and websites rely on. All users get a free web domain, unlimited cloud storage, and SSL.

However, a free plan is designed for those who are looking for smaller platforms. This means that you can have only 30 products in your list, which makes FreeWebStore the best eCommerce platform for startups.

The payment options vary. Both credit and debit cards can be used to make payments, but a 2% fee will be charged for each sale.
The company is not open about its pricing options, but according to the available information, more comprehensive plans start at $20 per month.

Designs and Templates

Currently, FreeWebStore is one of the most popular platforms for eCommerce website designers. The main reason for this is that it provides the most comprehensive design options and features for personalizing your eCommerce store.

The platform has a big gallery of templates adequate for all sorts of industries. The designs are uploaded constantly and in line with the latest trends. You can create as many themes as you want for your store, save them in your personal library and use them anytime. For an even better experience, you can use the Switch Design feature to change your eCommerce design in just a few seconds. The live preview option is available before you apply for a new theme.

SEO and Marketing Tools

Utilizing the right SEO methods is essential to running a business successfully and improving sales. FreeWebStore is the best eCommerce solution for SEO and offers many great marketing tools. You can optimize your eCommerce by adding meta titles, sitemaps or descriptions. The platform also has an advanced engine that can help buyers immediately find the product they want.

Sales Features

Like all other great website builders, FreeWebStore offers a tremendous set of features for selling products online. The platform has an SSL security system, import/export tools and discounts for bulk buying. Meanwhile, products can be sorted by size, color or shape in order to better organize store inventory. You can also set different prices for each of them and add different photos.

One of the most popular options according to some Freewebstore reviews is Facebook Storefront. The tool allows you to present products through one of the most popular social media sites for free.

Ease of Use

GoDaddy is the simplest builder to use. It’s perfect for those who don’t know how to create an online store. The platform is loaded with questions that the user should answer in order to build a stunning online store. Courtesy of artificial design intelligence, the entire process is quick and the product is ready for sale in less than a day. And with the GoDaddy app, you can manage your store from mobile devices.

GoDaddy is a cloud-based platform, meaning that you don’t need to install anything on your computer. Although GoDaddy is a simple eCommerce website solution, it has a powerful engine for protecting your files and products. All are automatically secured and saved to the cloud and can be downloaded to your local storage.

Pricing Plans and Payment Methods

When it comes to GoDaddy plans, the best one is the eCommerce option which costs $25 per month and is billed annually. There are several other cheaper options, but the eCommerce Plan is the only one that allows you to sell your products.

The platform has multiple payment options, including Square, Stripe and PayPal. Offline payments are also available.

Designs and Templates

Once you set up your account and answer simple questions about your future store, you have the option of customizing it. The dashboard is transparent with the toolbar on the right side of the screen. You can find different buttons for adding pages, themes and managing stores.

However, GoDaddy is an online store website builder with the most limited options when it comes to customizing and branding. You can choose between several templates and make simple changes by using different colors and fonts. You can use an image from your library or download one from the Internet. Splitting the homepage into different sections is also easy and fast.

SEO and Marketing Tools

GoDaddy offers vital SEO and marketing tools. As soon as you start building an eCommerce website, the platform gives the option of starting a site optimization. Using these tools does not require experience with complex SEO methods. For example, a retail website builder suggests keywords that you should use to increase your store’s visibility. Users can track the business performance and figure out ways to attract customers.

GoDaddy also allows users to connect their inventory with the most popular social media platforms including Instagram and Facebook. However, you cannot sell directly through social media channels.

Sales Features

Importing physical products is simple and there is no limit on the number of items that can be added. This platform is scalable which makes it one of the best eCommerce sites for small businesses as well as larger companies.

Clients appreciate the predefined templates on this platform. With just a few clicks, you can create different categories for products, add short descriptions or connect similar articles.

The platform has great inventory management so you can track listings for each product in your store. You can see how many units of the product are still available, and in which size and color.

Aside from being able to sell products through your website, you can also create a product listing page on different marketplaces like Amazon or eBay.

All the Webstore builders we evaluated have important features designed to increase your sales, and GoDaddy is no exception. These tools will help attract customers to your site, even if you don’t have new products.