The Best eCommerce Website Builder - Our Top Picks for 2020

By Danica Jovic
Last updated: September 23, 2020

The online retail economy might be booming, but young entrepreneurs and small businesses still struggle to get off the ground. From choosing the right brand name to driving enough traffic to your website, the process of running an eCommerce business can get overwhelming and frustrating quite quickly. That’s why the best eCommerce website builder is an essential tool for helping you navigate all potential pitfalls, guaranteeing a smooth ride for your online business.

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1.

Shopify
  • Wide selection of industry-specific templates
  • Increased website visibility
  • Digital selling options
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Shopify is a website builder with over 800,000 users worldwide. Its powerful selling tools help this platform stand out from the rest of the competition. But that’s not all. This is the best website eCommerce builder for users who want their online store up and running in just a few days. It’s also ideal for those who are not experienced in building web stores. Moreover, the site’s interface is navigable and loaded with a variety of stunning templates that are easy to customize.

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Shopify is a website builder with over 800,000 users worldwide. Its powerful selling tools help this platform stand out from the rest of the competition. But that’s not all. This is the best website eCommerce builder for users who want their online store up and running in just a few days. It’s also ideal for those who are not experienced in building web stores. Moreover, the site’s interface is navigable and loaded with a variety of stunning templates that are easy to customize.

Read full review VISIT WEBSITE
  • Ease of use - Excellent
  • SEO - Average
  • Features - Excellent

2.

Weebly
  • Highly-customizable builder
  • Excellent prices
  • Powerful inventory management
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With strong tools for creating and managing online stores, websites and blogs, Weebly is also one of the cheapest eCommerce website platforms. One of Weebly’s more interesting features is its robust set of inventory management tools. You can track your inventory, update it or add notifications and alerts to attract buyers and increase your sales.

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With strong tools for creating and managing online stores, websites and blogs, Weebly is also one of the cheapest eCommerce website platforms. One of Weebly’s more interesting features is its robust set of inventory management tools. You can track your inventory, update it or add notifications and alerts to attract buyers and increase your sales.

Read full review VISIT WEBSITE
  • Ease of use - Excellent
  • SEO - Average
  • Features - Average

3.

Wix
  • Fast setup process
  • Stunning themes and templates
  • Good marketing tools
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Wix is a great intuitive platform with lots of features for designing effective websites and the best online stores. The dashboard is equipped with a robust set of tools for uploading and managing both physical and digital assets. If you are looking for a free online store builder, Wix will offer you hundreds of stunning themes and unlimited pages for creating an online store. In addition to the free version, the platform offers several pricing plans that include strong marketing and management tools.

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Wix is a great intuitive platform with lots of features for designing effective websites and the best online stores. The dashboard is equipped with a robust set of tools for uploading and managing both physical and digital assets. If you are looking for a free online store builder, Wix will offer you hundreds of stunning themes and unlimited pages for creating an online store. In addition to the free version, the platform offers several pricing plans that include strong marketing and management tools.

Read full review VISIT WEBSITE
  • Ease of use - Excellent
  • SEO - Excellent
  • Features - Average

4.

BigCommerce
  • Multi-channel selling
  • Feature-rich platform
  • 24/7 customer support
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BigCommerce has a rich variety of features for creating and managing an eCommerce site. The unlimited storage and number of products that users can upload make this online store website builder one of the best on the market. BigCommerce allows you to sell on multiple channels and streamline the whole process by using the Channel Manager feature.

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BigCommerce has a rich variety of features for creating and managing an eCommerce site. The unlimited storage and number of products that users can upload make this online store website builder one of the best on the market. BigCommerce allows you to sell on multiple channels and streamline the whole process by using the Channel Manager feature.

Read full review VISIT WEBSITE
  • Ease of use - Average
  • SEO - Fair
  • Features - Excellent

5.

Squarespace
  • Individual product customization
  • Social media integrations
  • Appointment scheduling
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Another platform on our list of the best online website builder solutions is Squarespace. The company specializes in providing designed templates for creating online stores and facilitates the sale of an unlimited number of products and a variety of different services.

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Another platform on our list of the best online website builder solutions is Squarespace. The company specializes in providing designed templates for creating online stores and facilitates the sale of an unlimited number of products and a variety of different services.

Read full review VISIT WEBSITE
  • Ease of use - Excellent
  • SEO - Average
  • Features - Average

6.

FreeWebStore
  • Unlimited design options
  • Increased product visibility
  • Free Facebook storefront
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We strongly recommend FreeWebStore for clients that want full control over designing their eCommerce websites. Setting up and launching an online store with this builder requires little effort. This is also the best free eCommerce platform for small businesses and startups looking to build captivating online stores, sell products easily and accelerate business growth.

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We strongly recommend FreeWebStore for clients that want full control over designing their eCommerce websites. Setting up and launching an online store with this builder requires little effort. This is also the best free eCommerce platform for small businesses and startups looking to build captivating online stores, sell products easily and accelerate business growth.

Read full review VISIT WEBSITE
  • Ease of use - Average
  • SEO - Average
  • Features - Excellent

7.

GoDaddy
  • Fast store setup
  • Great marketing tools
  • Multi-channel listings
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GoDaddy is one of the more attractive solutions for those looking to get their online shops off the ground quickly. The platform’s ADI Engine assists users in building top online shopping websites. However, the platform’s lack of features for customization leaves the user without much in the way of creative control. But if you want a strong platform for organizing, tracking and selling products, GoDaddy is the best website builder for you.

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GoDaddy is one of the more attractive solutions for those looking to get their online shops off the ground quickly. The platform’s ADI Engine assists users in building top online shopping websites. However, the platform’s lack of features for customization leaves the user without much in the way of creative control. But if you want a strong platform for organizing, tracking and selling products, GoDaddy is the best website builder for you.

Read full review VISIT WEBSITE
  • Ease of use - Excellent
  • SEO - Excellent
  • Features - Average

Related Products and Services

Why do you need an eCommerce website builders?

The last few years have seen the emergence of a whole new market centered on self-service platforms and software solutions. These services can be used by anyone regardless of their level of experience in a particular field. The most popular platforms are eCommerce website builders. Their soaring popularity is largely attributed to the level of simplicity and powerful tools that are utilized to create lucrative online shops from scratch. These are especially beneficial to marketers and entrepreneurs.

eCommerce site builders save time and money. You don't need to hire a team of IT experts and designers to create an appealing website. You can set up the architecture of the store on your own and personalize it with relatively little effort. Moreover, these builders allow you to bypass marketing or SEO experts because the sites are equipped with a variety of tools, features, and information that can improve rankings and boost sales. The only thing you need to do is identify your goals and pick the right platform.

How We Found the Best eCommerce Website Builder for 2019

When choosing an eCommerce builder, everyone is looking for the highest degree of functionality, the best design and selling options. It’s all about the best offer - an unlimited number of uploaded products, lower transaction fees on sold items and flexible payment methods. Retailers also enjoy using scalable platforms so they don't need to worry about the online store functionality when the company grows.

Today’s self-service website builders can help you create an online store from scratch and in relatively little time. But it’s not always easy to find the best eCommerce website builder and hosting solution. The search can be time-consuming unless you turn to our list of the best solutions on the market.

Pricing Plans and Payments

Some of the platforms offer their services free of charge for an unlimited period of time. But if you choose these solutions, be sure that you are getting the features your store needs. For example, some of the free versions as well as the cheaper plans allow you to upload a limited number of products. This may not be much of an issue if your business is just starting out, but more scalable solutions are probably a better choice if you are planning to grow. Also, the best eCommerce sites for small business will often allow you to launch a platform with its builder but not actually sell products.

We evaluated only those platforms that offer plans for creating top eCommerce sites where you can sell your products or services for reasonable prices. Those platforms offering their services for free are a good solution for small businesses, and clients can upgrade their free version at any time.

When it comes to payment methods, most of the platforms from our list provide a variety of solutions. Usually, the best online store builder allows you to connect the online store with providers like Stripe and Square or to use simple PayPal services.

Ease of Use

Simplicity and usability were central features throughout our assessment of website building tools. All platforms on our list are cloud-based. As such, users are not required to install software or store data on their devices. The only thing required is creating an account and accessing the platform's dashboard. The dashboards of the web store builders that we examined are all capable of supporting fast uploads of sizable batches of data and are extremely easy to use. Most of them have a drag-and-drop module that enables faster and simpler creation. Also, these platforms have a modern interface with toolbars and features that simplify the process of creating an online store. In case you don’t know how to set up an eCommerce website, most of the platforms on our list have an excellent customer support service ready to answer questions.

Customization

The next criteria on our list covers several options and tools. The first concerns how many templates or themes the platform has in its library. Usually, users can choose among a variety of templates designed for different industries. The majority of them are free, but sometimes the platform provides you with the option to purchase some designs. The second concerns the level of customization you can get with the platform. The eCommerce website design tools help you to personalize your online eCommerce store. This means that you can use colors, fonts, styles as well as add logos or images. You can also insert videos for each product you want. Of course, all platforms come with features for adding sections, headers or footers to your storefront.

We also examined whether these features were difficult to use and if any coding skills were required. Luckily, the platforms on our list are easy to master and give users ample freedom to design the store they want. Moreover, the designs are optimized for all devices automatically.

SEO and Marketing Tools

One of the most important criteria that every business owner should have in mind when purchasing the best website builder is SEO options. These tools can help you increase your store visibility on search engines. For example, the platform gives you valuable suggestions about your site’s architecture or which keywords you should use.

When it comes to marketing tools designed to increase your sales, there is a plethora of solutions that each of the platforms offers, according to our site builder reviews. Listed below are some of the most interesting ones:

Abandoned shopping carts recovery - an excellent tool that enables retailers to get email addresses of customers that went through almost the entire shopping process, but didn’t complete the purchase. You can send them notifications designed to encourage them to make the purchases.

Social media sale - It’s not enough to merely connect your inventory with a social media platform. The products should be sold by using their apps. For instance, you can integrate eCommerce stores with FacebookShop to attract more customers.

Gift card - you can sell them or give them away as presents to your customers. The cards are used to attract buyers.

Sale Features

The best and cheapest eCommerce website builder will be equipped with lots of tools and features that can help you sell products, convert customers and accelerate business growth. Again, we decided to highlight only some that each platform for building an online store should have.

Types of products - When we evaluated platforms for building eCommerce stores, we looked for those that allow users to sell both physical products and digital items. Some of them are great for freelancers. They have all the necessary features for selling services like online appointments or maps.

Inventory management - The best website builder for eCommerce on our list will have excellent tools for importing/exporting products and tracking their performances. You can organize them in categories, add short descriptions for each product and add a zoom option. Users can track the size or color of each product and add different photos.

Multichannel sales - The ability to integrate your eCommerce with the most popular marketplaces is crucial for sales. Most of the platforms integrate easily with eBay, Amazon, Etsy and Google Shopping.
Shipping Management: In order to successfully build eCommerce websites, businesses need to be mindful of delivery services and make sure their products arrive on time.

Analytics and reports - These tools can help you to learn more about sales and clients so you can boost your business.

Best eCommerce Website Builders

  • 1. Shopify
  • 2. Weebly
  • 3. Wix
  • 4. BigCommerce
  • 5. Squarespace
  • 6. FreeWebStore
  • 7. GoDaddy

Key Features
  • Ease of Use - Excellent
  • SEO - Average
  • Features - Excellent
Additional Features
  • SEO-friendly reviews
  • On-the-go editing
  • Discount codes

Ease of Use

Shopify is undoubtedly one of the best eCommerce platform solutions when it comes to the unique set of tools that it offers. Clients choose Shopify because it is extremely effective and easy to use. You don’t need to be tech-savvy to manage the platform. In addition, customer support is available round-the-clock to help you during the set-up process. If you decide to use this platform, your online store will be ready to launch in just a matter of days.

Pricing Plans and Payment Methods

Shopify offers several pricing plans tailored to different budgets and needs. These include Shopify Lite, Basic Shopify, Shopify, Advanced Shopify, and Shopify Plus. The price of the platform’s services ranges between $9 per month and $299 per month.

Generally, plans include basic features for creating and managing online stores like an unlimited list of products, SSL certificate, discount codes and the Shopify POS app.

One of the things that every user should know about this eCommerce website builder is that it charges additional fees if you don’t use the Shopify Payments option. These transaction fees vary from 0.5% to 2% depending on the pricing package.

Shopify offers a free trial for two weeks. During this period, your credit card details are not required. Moreover, the platform has terrific discounts for upfront payments – a 10% discount for annual plans and 20% for biennial plans.

Designs and Templates

Shopify comes with more than 70 stunning themes and lots of tools for customization. The themes are responsive to all devices, so you don’t need to worry about how your website comes off on a smartphone or iPhone screen.

From simple themes that highlight the products to the stylish ones for more creative individuals, the Simplify gallery is the right place for all types of eCommerce websites. It’s safe to say that this is the best eCommerce platform for a wide range of industries including photography, fashion, sports and toys. You can choose a theme and tailor it to the needs of your business by adding photos, rewriting texts and inserting new pages. These tools are all the more useful if you have a knack for design. You can create an online store from scratch by using colors, fonts and different styles.

SEO and Marketing Tools

SEO capabilities are one of the most important things to keep in mind when purchasing eCommerce tools. These capabilities improve the ranking of your website on Google and increase sales. It also allows clients to leave SEO-friendly reviews of products directly on your website.

Shopify is well integrated with numerous social media platforms and apps. These include Instagram, Pinterest, Facebook, and Tumblr. The apps help users advertise products and improve sales. For example, this online store builder helps you integrate your eCommerce website with Facebook Store and sell products.

Sales Features

Shopify comes with all the basic features that help users manage sales including shipping, dropshipping, reporting tools and email marketing. But the platform’s key feature is digital selling. The majority of today’s businesses rely on selling digital assets or services. The first thing all business owners should think about when buying a website builder is its storage capacity. Luckily, Shopify offers excellent packages for storing large digital products.
SSL Security, 24/7 technical support, and backup options are also included in Shopify packages.

Overall, Shopify is the best website builder for creating an eCommerce store from scratch.

Key Features
  • Ease of use - Excellent
  • SEO - Average
  • Features - Average
Additional Features
  • Dynamic backgrounds
  • Custom gift cards
  • Great analytical tools

Ease of Use

Weebly is an excellent website builder for beginners. You don’t need to be skilled in building websites, and you don’t need a background in IT or design to build an eCommerce website. The platform enables users to sell both physical and digital assets and boats a drag-and-drop system that allows you to add items smoothly.

Pricing Plans and Payment Methods

Weebly is the perfect choice for those looking to create a store with a cheap website builder that has a proven track record. The vendor created several pricing plans that are designed for small businesses, startups and reputable companies. The plans include a variety of tools and features for building an eCommerce store. The main strength of this platform is the affordability of its basic plan that costs only $12 per month. With this plan, users get a free domain and a $100 credit on Google ads.

When it comes to payment methods, a Square account automatically connects to the Square Online Store, and users are not required to set up or install anything. Payments can also be made through PayPal.

Designs and Templates

Weebly eCommerce offers stunning themes for creating captivating storefronts. The library is loaded with a variety of elements including texts, maps, images and videos that can be used to customize your website. The drag-and-drop system gives you the ability to add these elements immediately.

Additional features for website customization make Weebly one of the best eCommerce sites. For example, you can add free Weebly video files or upload your own onto the background of your website. The dynamic elements polish up the look of the website and can attract more clients.

SEO and Marketing Tools

Weebly provides useful SEO tools that can help you improve the visibility of your eCommerce website and reach your clients faster. Once you customize your theme and add your business list, you can start with Search engine optimization by adding tags into the description for each product. You can also optimize each of the videos you created, so your products are visible on YouTube.

One particularly attractive aspect for businesses comes with Weebly’s tools for creating branded gift cards. The shop builder is equipped with countless features for designing unique cards to attract your buyers. This is a great way to improve sales even if your store is lacking new products on the list.

Sales Features

Weebly allows you to organize and manage your product inventory with relative ease. The platform recently updated a feature that also makes it possible for users to import products on their website. Moreover, Weebly Team designed a tool for exporting all products into a comma-separated values file. Now, you can make changes to your inventory and share data across other platforms. Also, users no longer need an Internet connection to track products in their store. The platform allows you to streamline all products at any time from your desktop or mobile device.

Weebly is the best website platform thanks in part to its robust set of tools for managing inventory and improving sales. With just a few clicks, you can send your customers different notifications like “only 1 left” and help boost the number of purchases. These tools can also be used to automatically inform clients when an item is no longer available.

However, this website builder has a number of shortcomings. Although it is equipped with advanced sales tools, the platform doesn’t allow you to sell products on the most important social networking sites including Facebook, Instagram or Pinterest. Many businesses may see this as a significant disadvantage since social media platforms are a great place to advertise and sell products.

Key Features
  • Ease of use - Excellent
  • SEO - Excellent
  • Features - Average
Additional Features
  • Personalized SEO plan
  • Advanced marketing features
  • Affordable packages

Ease of Use

Wix made our best website builder for eCommerce list because of its robust set of tools for creating and managing web stores as well as its user-friendly interface.
In 2006, Wix launched a platform for building websites that quickly became popular around the globe. Thousands of organizations, companies and individuals rely on their services.
Moreover, the platform doesn’t require you to have any design experience in order to create, launch and edit your online store.

Pricing Plans and Payment Methods

If you are looking for the best free eCommerce website builder , then Wix might be a great choice. This plan includes up to 100 templates, an unlimited number of pages and free web hosting. Users can sign up for the easy-to-upgrade free package or purchase extra features.
The platform also offers several pricing plans for both website and online store building. Wix eCommerce prices for building online stores start at $17 per month. This is a Business Basic package that comes with online payments, 20GB storage, unlimited bandwidth and no commission.

Affordable packages are just one of the features that place Wix among the top website builders. One of the customer favorites, Grow Business Plan, offers up to 35 GB storage, all basic features like free web domain for one year, Google Analytics and lots of additional features for the extra charge.

Designs and Templates

With more than 500 designed themes, built-in styles and lots of features for customization, Wix is a great choice when it comes to building storefronts. You can browse through stunning Wix industry-specific templates and pick the one that is best for your business. With the drag-and-drop feature, you can move texts, pictures or any section in order to personalize your online store.

SEO and Marketing Tools

Once you set up your eCommerce website, you can start managing the Wix online store by using different tools. The dashboard is highly functional, equipped with features that allow you to track your sales or write a blog if you require one. Moreover, you can conduct surveys and polls to collect data, which makes Wix one of the most functional website makers.

Wix email marketing is also widely used among clients since it provides predefined email templates and themes.

One of the more phenomenal features is Wix SEO Wiz, which allows users to increase their website visibility on Google. The user can add details about their business, write keywords that describe it and analyze them. At the same time, you will get a fully personalized SEO plan for managing your site that will help you rank better on Google.

Sales Features

With the Wix website maker, you can sell both digital and physical products. In our Wix eCommerce review, we’ve focused on the most interesting and useful tools that come with the platform. One of those is Facebook Pixel that you can connect with Wix Stores to improve your advertising. You can follow information related to your products, including details on when your product is viewed or when a site visitor adds the product to the Wix shopping cart.

Key Features
  • Ease of use - Average
  • SEO - Fair
  • Features - Excellent
Additional Features
  • Free SSL certificate
  • No transaction fees
  • Unlimited number of users

Ease of Use

One of the reasons why BigCommerce is on our best online storefront builder list is the platform’s usability. Like the majority of modern platforms, BigCommerce is completely cloud-based, meaning that you don’t need to install anything on your desktop device. Moreover, this platform is scalable, so you don’t need to worry about how many products you can store or what to do when your business expands. BigCommerce can support anything from startups to large corporations.

However beginners might find the platform overwhelming since it comes with a robust set of built-in features.

Pricing Plans and Payment Methods

Those looking for an online store builder for free or a cheap platform are advised to stay clear of BigCommerce services. While this vendor offers a free trial of 15 days, any serious services will require additional packages. The Standard package costs $29.95 per month. You can upload as many products as you want and have an unlimited number of staff accounts. However, the plan does not offer some of the basic features like abandoned carts, marketing tools and sales features. These features come with the more comprehensive Plus Plan that costs $79.95.

But those that choose this web store builder won’t have to worry about storage. Meanwhile, all advanced pricing plans include a wide range of marketing tools and channels that you can connect with. Various payment methods are available, and you can sell products globally by integrating with numerous payment providers.

Designs and Templates

BigCommerce is loaded with countless industry-tailored templates, automatically responsive to all devices. Still, we need to emphasize that there are two types of templates – free and paid. You can find stunning free themes in the BigCommerce library, and you can change fonts or colors, insert photos and text to personalize your eCommerce store.
SEO and marketing tools

An eCommerce SEO strategy is something that you certainly need to have in mind when setting up your online store. The best online eCommerce website builder is there not only to manage your inventory or help you sell through social media platforms but also to help you rank on Google. BigCommerce can help you to optimize your eCommerce website if you utilize some of the apps offered on the website. Unlike Wix, BigCommerce does not offer personalized SEO plans. Rather, you can read blogs about eCommerce SEO on its website.

Sales Features

This eCommerce website maker enables smooth integration with many sales channels including eBay, Amazon, Instagram, Facebook and Pinterest.

Managing multiple sales channels has never been easier. The BigCommerce Channel Manager is a useful feature for tracking and managing product sales whether through the marketplace, social media channels or point of sale. The automatic syncing is a perfect way to avoid mistakes commonly made by manual tracking and save time by streamlining sales.

Key Features
  • Ease of use - Excellent
  • SEO - Average
  • Features - Average
Additional Features
  • Shipping calculator
  • Advanced tax tools
  • Stellar customer support

Ease of Use

The first step in creating a Squarespace eCommerce website involves selecting the product types you want to sell. That’s followed by choosing one of the stunning templates and using the eCommerce site builder to customize it and add products. A toolbar on the left side of the dashboard allows you to choose the icons for adding pages, products, folders or albums. You can use any of these options to personalize your web store and create a unique brand.

Designs and Templates

Thanks to its designed templates, Squarespace is undoubtedly one of the most popular platforms for building an eCommerce website. It boasts an impressive library of templates designed for different industries. Once you pick the right one for your online store, you can start organizing and managing products. There are numerous features that increase the visibility of your products. You can divide them into categories, use titles and tags or add descriptions. The zoom mode is available for images and videos too.

Moreover, all the available themes work on mobile devices making it possible to track sales at all times.

Pricing Plans and Payment Methods

A number of attractive pricing plans solidified Squarespace’s place as the best online website builder. The starting plan costs $16 per month. The offer includes free domain, SSL protection, unlimited storage, and a mobile-friendly website solution. However, this plan is lacking some of the basic selling features like the option to sell an unlimited number of products. To get a more comprehensive plan with basic features like Squarespace shopping cart recovery, you will need to upgrade to the Advanced Commerce plan. The price for this plan is $46 per month.

SEO and Marketing Tools

Squarespace is an online eCommerce website designer equipped with great SEO and blogging tools. You can check how your eCommerce store ranks on Google or see what modifications are required to optimize your web pages and increase the visibility of your business. If you want to boost your business, basic website metrics are also available. For example, you can track how many people visited your website or which products are viewed the most.

One of the surprising aspects of Squarespace is the lack of basic marketing tools. These are not included in any of the plans except the most expensive one. If you want to customize gift cards or abandoned cart recovery, you need to subscribe to the Commerce plan.

Sales Features

Squarespace is the best platform to build a website or engage in online Commerce. The platform allows you to sell both physical goods and digital items, including books, images, or podcasts. You can sell an unlimited number of products via social media channels or the POS system. However, this platform is also good for freelancers that offer different services.

Among the platform’s assets are tools that allow you to schedule appointments by using calendars or online bookings. You can use the maps to locate your business and help clients find you faster.

Key Features
  • Ease of use - Average
  • SEO - Average
  • Features - Excellent
Additional Features
  • Quick design change
  • Age verification feature
  • Vacation mode

Ease of Use

FreeWebStore comes with a strong drag-and-drop solution. The whole process of creating online stores goes smoothly with its slick interface. After a straightforward registration process, you can access the library of eCommerce themes and templates and start editing the one you’ve picked.

Pricing Plans and Payments

FreeWebStore is a free eCommerce website that hundreds of online stores and websites rely on. All users get a free web domain, unlimited cloud storage, and SSL.
However, a free plan is designed for those who are looking for smaller platforms. This means that you can have only 30 products in your list, which makes FreeWebStore the best eCommerce platform for startups.
The payment options vary. Both credit and debit cards can be used to make payments, but a 2% fee will be charged for each sale.

The company is not open about its pricing options, but according to the available information, more comprehensive plans start at $20 per month.

Designs and Templates

Currently, FreeWebStore is one of the most popular platforms for eCommerce website designers. The main reason for this is that it provides the most comprehensive design options and features for personalizing your eCommerce store.
The platform has a big gallery of templates adequate for all sorts of industries. The designs are uploaded constantly and in line with the latest trends. You can create as many themes as you want for your store, save them in your personal library and use them anytime. For an even better experience, you can use the Switch Design feature to change your eCommerce design in just a few seconds. The live preview option is available before you apply for a new theme.

SEO and Marketing Tools

Utilizing the right SEO methods is essential to running a business successfully and improving sales. FreeWebStore is the best eCommerce solution for SEO and offers many great marketing tools. You can optimize your eCommerce by adding meta titles, sitemaps or descriptions. The platform also has an advanced engine that can help buyers immediately find the product they want.

Sales Features

Like all other great website builders, FreeWebStore offers a tremendous set of features for selling products online. The platform has an SSL security system, import/export tools and discounts for bulk buying. Meanwhile, products can be sorted by size, color or shape in order to better organize store inventory. You can also set different prices for each of them and add different photos.

One of the most popular options according to some Freewebstore reviews is Facebook Storefront. The tool allows you to present products through one of the most popular social media sites for free.

Key Features
  • Ease of use - Excellent
  • SEO - Excellent
  • Features - Average
Additional Features
  • Advanced analytics
  • PayPal support
  • ADI engine

Ease of Use

GoDaddy is the simplest builder to use. It’s perfect for those who don’t know how to create an online store. The platform is loaded with questions that the user should answer in order to build a stunning online store. Courtesy of artificial design intelligence, the entire process is quick and the product is ready for sale in less than a day. And with the GoDaddy app, you can manage your store from mobile devices.

GoDaddy is a cloud-based platform, meaning that you don’t need to install anything on your computer. Although GoDaddy is a simple eCommerce website solution, it has a powerful engine for protecting your files and products. All are automatically secured and saved to the cloud and can be downloaded to your local storage.

Pricing Plans and Payment Methods

When it comes to GoDaddy plans, the best one is the eCommerce option which costs $25 per month and is billed annually. There are several other cheaper options, but the eCommerce Plan is the only one that allows you to sell your products.

The platform has multiple payment options, including Square, Stripe and PayPal. Offline payments are also available.

Designs and Templates

Once you set up your account and answer simple questions about your future store, you have the option of customizing it. The dashboard is transparent with the toolbar on the right side of the screen. You can find different buttons for adding pages, themes and managing stores.
However, GoDaddy is an online store website builder with the most limited options when it comes to customizing and branding. You can choose between several templates and make simple changes by using different colors and fonts. You can use an image from your library or download one from the Internet. Splitting the homepage into different sections is also easy and fast.

SEO and Marketing Tools

GoDaddy offers vital SEO and marketing tools. As soon as you start building an eCommerce website, the platform gives the option of starting a site optimization. Using these tools does not require experience with complex SEO methods. For example, a retail website builder suggests keywords that you should use to increase your store’s visibility. Users can track the business performance and figure out ways to attract customers.

GoDaddy also allows users to connect their inventory with the most popular social media platforms including Instagram and Facebook. However, you cannot sell directly through social media channels.

Sales Features

Importing physical products is simple and there is no limit on the number of items that can be added. This platform is scalable which makes it one of the best eCommerce sites for small businesses as well as larger companies.

Clients appreciate the predefined templates on this platform. With just a few clicks, you can create different categories for products, add short descriptions or connect similar articles.
The platform has great inventory management so you can track listings for each product in your store. You can see how many units of the product are still available, and in which size and color.

Aside from being able to sell products through your website, you can also create a product listing page on different marketplaces like Amazon or eBay.

All the Webstore builders we evaluated have important features designed to increase your sales, and GoDaddy is no exception. These tools will help attract customers to your site, even if you don’t have new products.

FAQ

Which ecommerce website is the best?

There are so many great platforms for building eCommerce websites and choosing a single one is no easy task. There are sites specializing in the sale of physical goods while others offer the best solutions for selling digital assets. Website builders for small business are often beginner-friendly platforms that require no coding or previous programming knowledge. Ultimately, the ideal platform is the one that best suits the individual needs and goals of each business.

What is the best free eCommerce website builder?

There is a wide range of really great, easy to use platforms for building online shops and eCommerce that are free of charge. Most of them come with a variety of features for managing your products, creating unique online store appearance and tracking your sales. However, some of these platforms allow you to import only a limited number of products. This might pose a problem for eCommerce sites with a large number of goods. Keep in mind that some platforms also put restrictions on product sales. You can create a store and upload images of the products, but you cannot sell the items with the platform's services. The best DIY eCommerce website builder platforms that don’t charge for their services are also poor with features for customization. Many also don’t provide advanced tools for tracking business performances and sales, marketing and SEO tools. Instead, the platforms charge an extra fee for those services.

Is Wix really free?

Yes, Wix is a cloud-based platform for building eCommerce websites free of charge. This is also a user-friendly builder, convenient for people who don't have any code skills. If you decide to use the Wix builder, you will get up to 100 templates designed for different industries like fashion, sports or health. The best thing is that users can get an unlimited number of pages, free web hosting and SSL security. If you decide to create an online store for free, we strongly recommend this platform.

Which eCommerce platform is best for SEO?

Wix might be the best eCommerce platform for SEO because it has a powerful Wix SEO Wiz feature that helps users increase Google rankings effortlessly. In addition, this platform makes it possible to create a personalized SEO plan in accordance with the website’s needs and sales goals. Another really good platform with a variety of SEO tools is BigCommerce, which has useful blogs and guides on how to implement SEO techniques.

What is the best eCommerce platform for small business?

It really depends on your needs and sales goals. For instance, FreeWebStore is the best website builder for small business focused on affordable but proven platforms. Although the free plan includes the listing of only 30 templates, users have the option to upgrade when their business starts growing. Moreover, the platform is SEO-friendly and offers useful tips for ranking your store on Google.

How do I choose an eCommerce platform?

The best eCommerce website builder for beginners is often cloud-based and easy to use. But they come with different features, tools and options for customization. Apart from the functionality of the platform, users need to consider a number of other factors. Ease of use - Modern platforms for building eCommerce stores don't require HTML or JS skills. Instead, you can rely on prebuilt themes and forms to effortlessly tailor the online shop to your needs. Price - Try to find a reliable and affordable solution. Website builders are designed to save you money and time, so don't spend more than is necessary to achieve your goals. Dashboard functionality and features - Dashboard features for creating and organizing a product inventory are part of our best eCommerce website builder reviews. The features to keep in mind are import/export options, inventory management, shipping tools and payment methods. SEO tools and marketing - Don't forget that the success of your eCommerce store depends on how good you are in promoting your business and reaching customers. So, choose the platforms equipped with the latest SEO technologies and guides.

How do I build an eCommerce website from scratch?

Our best eCommerce platform 2019 list guarantees a smooth ride for anyone looking to build an eCommerce website from scratch. We only selected platforms with a user-friendly interface, rich gallery of templates, excellent marketing, SEO and sales features. The first thing to do is to decide what product the business will sell, choose a brand name, the right domain and the payment options. The next step is to upload the products, organize them into categories if needed, and add descriptions and images for each product. Then, you can start to customize the eCommerce website to suit your needs. The best eCommerce website builder comes with templates tailored to specific industries that you can customize to fit your needs.

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