Digital Asset Management Software: Top Picks in 2023

Bynder is the industry leader. This Amsterdam-based company has more than 1,500 clients and 500,000 users around the globe.

Bynder provides high-quality services for companies of all sizes, helping them organize, share, and distribute assets easily. The Bynder assets management program is a part of the bigger Bynder platform. Beyond storing and managing your assets, the software has advanced options for tracking and analyzing asset usage.

Usability 

The first thing we notice about Bynder is its modern, user-friendly design, which includes a rich set of features for locating, sharing, and exporting digital assets. After a fast and simple set-up process, you will be able to access Bynder’s digital assets management system dashboard and create different content pages. These pages can be tailored for each team in your company.

The process of uploading assets goes quite smoothly – you can use drag-and-drop to specify a group of files to be uploaded or click on the Upload button to add one picture or video at a time.

Customization 

When it comes to searching for data, this DAM system has the most comprehensive features. In addition to basic filters and keyword searches, the software allows more sophisticated ways to find the assets you desire. For example, your company’s digital asset manager (or any other user) can search by color. This is a really useful option for graphic designers and photographers.

Advanced data labeling is interesting too, especially for those who are working with sensitive content. You can add watermarks or expiration dates, for example, for each data item.

Workflow 

Bynder data asset management allows you to share your files with both internal and external team members. After you create a collection, just send an invitation link to everyone involved.

You can easily manage permission options, set up the last date for downloading assets, enable users to modify pictures or videos, or even set up limited access for particular teams. All options are available, and you can modify them any time you want. Bynder has even implemented a “waiting room” that holds data uploaded by non-users until it is approved by the system administrator.

Bynder DAM supports straightforward, efficient workflow. Participants are able to collaborate on product development and see all changes in real-time.

Analytics and reports 

Bynder DAM tools for analytics are among the best in the industry. The straightforward dashboard allows quick and clear insights into the number of views and downloads your digital asset is generating. Additionally, you can get even more detailed reports on how many times your asset was downloaded, who made changes, and who shared it.

As one of the top digital asset management providers, Brandfolder offers many captivating, useful features for organizing and distributing digital assets.

This vendor gained popularity by providing its services to major brands like Slack, Salesforce, and Snap. The easy-to-learn platform allows users to access data easily, examine all versions, and communicate fast to each other in order to maximize the company’s productivity. Brandfolder is widely used among marketers because it helps them work together to assess the performance of their assets and find the best ways to improve them.

Usability

Brandfolder is a cloud-based digital asset management package that is elegant and easily navigable. At the top of the screen is the main bar with several important features: Overview, Metadata, Similar, Embed, and Usage. You can easily navigate them and scroll through the rest of the page to see other tools.

The company created a platform that helps you establish uncomplicated, quick onboarding for team members. The exceptional customer support team is available to help you set up the product. The support team can also send you instructions on how to organize your workflow. Since it is a cloud-based platform, Brandfolder lets you access data from any device. Multiple levels of security are implemented in order to protect your data from unauthorized access and back it up regularly.

Customization

The Brandfolder digital asset management system is equipped with a powerful tool for organizing your assets: Brand intelligence. This tool has AI technology and it can help you automatically organize your images, videos, PDFs, and other digital assets. You can set up rules to instruct Brandfolder to store files based on their titles or other characteristics. Also, this feature prompts you to tag assets even faster with suggested tags – tags that are created based on previous ones.
One of the features we really like is called Similarity. With this feature, you can easily find all similar assets. For example, if you are looking for an image of a woman having business lunch for a new campaign, this option will help you find a variety of similar photos.

This digital asset management solution leverages advanced filters to help users find assets in the shortest possible time. You can narrow your search by using tags, labels, or pins. Moreover, you can use advanced filters like file orientation or types.

Workflow

Brandfolder comes with a workflow manager that can be customized to meet your needs. The software implements basic features like annotations and comments, approvals, and reviews. Also, all users can edit and crop images or use different file formats to export and save assets. This software allows users to share files with both internal and external teams by sending them links to collections or particular assets.

Analytics and reports

In addition to basic statistical reports on your assets, this assets management software lets you create in-depth custom reports. This feature is beneficial because it allows managers and marketers to measure the performance of the particular asset, compare it with similar assets, and see what can they improve about it.

Canto’s designers and developers create DAM solutions that are simple and straightforward enough for users of all experience levels. With 25 years on the market, Canto provides DAM services to tens of thousands of users worldwide. The company is especially popular among marketing teams, educational institutions, and nonprofits.

The software comes with many tools for better digital image management, but that’s not all. The program works with digital data of all types. Especially handy is the Smart Albums feature, which lets you save and organize data automatically. You can even create a personal album for storing works in progress.

Usability

Canto’s digital asset management system supports both on-premise and hybrid deployment models. Both come with lots of benefits. For example, if you choose the on-premise model, you can be sure that all your data will be protected and saved properly by your IT team. The hybrid model is a great choice for companies that have teams worldwide. It supports fast and secure data sharing for all individuals participating in the project.

Canto’s dashboard might look simple, but it has all the necessary features for tagging, sorting, and sharing digital data. One drawback: the software runs only on Windows and MacOS. There’s no app for mobile users.

Customization

Canto rates among the DAM top 10 because of its strong, fast engine for organizing and locating files. The admin can easily upload data and start describing it by selecting keywords, tags, and smart tags. Curiously, the tool does not allow you to rename files. But given the rich metadata tagging features, file names are almost irrelevant anyway.

Canto’s search features are exceptional. Facial recognition is one of the most exciting. Whether you want to find a picture of a political figure or you are looking for photos of attendees at your last user conference, this tool will help you to do that in just a few clicks. This feature is one reason Canto is known for providing great digital asset management for photographers.

Workflow

Workflow automation is really easy, effective, and transparent with Canto. There are also ways to manage content that users create. The approved content consists of the assets that are ready for sharing and editing. If they still have to work on the content, it is going to be marked as “pending” or “restricted.”

To make collaboration between users even simpler and quicker, Canto software allows comments that can be targeted to specific users, who are notified when they are tagged in a comment.

Analytics and reports

The clear dashboard provides a quick view of activity reports on the performance of your digital asset library. The dashboard lets admins track logins, downloads, shares, and other activity.
Strong analytics are also a strong feature offered by Canto media asset management software. For example, users can generate charts to see which images are downloaded or shared the most.

Image Relay is one of the most reliable digital asset management products for centralizing, organizing, and distributing a large amount of data stored in a wide variety of files. Image Relay is great for managing metadata, supporting efficient searches, and generating analytic data.

The software provides four DAM management pricing plans that are tailored to the needs and budgets of small teams and large companies. The features that distinguish the plans from each other are maximum file size, number of administrators, templates provided, and types of collaboration.

The Startup plan, which starts at $99 per month, includes 50 GB of storage, an unlimited number of users, and basic features for centralizing and sharing digital assets. The $750-per-month Professional plan comes with 1 TB of storage, five admins, lots of collaboration features, and other advanced features.

Usability

The first thing you’ll notice upon logging in to this digital asset management tool is a simple dashboard equipped with a limited number of buttons for managing files. Don’t be discouraged. Behind the simple dashboard is a highly functional user interface.

Image Relay lets you create libraries and media databases quickly and efficiently. Its first-class metadata support lets you search and share files effortlessly.

Customization 

Image Relay offers basic features for organizing and finding your images, videos, text files, and other assets. The platform preserves earlier versions of each asset so you can roll back changes if you wish.

The program usings metadata to mark files as part of projects even if they are stored in different folders. This makes it easy to locate files when they’re needed.

Like any other cloud digital asset management system, Image Relay lets you upload as much data as you want. This can require a lot of space and transfer time when you want to download files to work with them. It might not take as much time as you think, however: Image Relay can convert audio and video files to HTML5. This means you can preview files before you download them.

Workflow

This might be Image Relay’s Achilles’ heel. The program doesn’t provide workflow management that can be customized to support the company’s needs. However, you can you share collections with associates and external audiences by using Image Relay Service. This service can help you to establish a great workflow and efficient task management.

Image Relay integrates with many popular third-party apps, including Box, Issuu, YouTube, and Conceptboard.

Analytics and reports

A clear and fresh report on the performance of your assets is always available. You can see who edited images, how many times is a particular video downloaded and other vital information.

Nuxeo is an open source DAM software provider. The developers constantly work on the code base, adding advanced features to the digital asset manager. Nuxeo allows large organizations to customize workflows and manage the entire lifecycle of their products and services.

Usability 

Nuxeo’s interface is great for anyone looking for simple, effective, fast solutions for managing digital assets. For example, there are two options for uploading items – a drag-and-drop feature and a traditional file-chooser dialog. To track the history and usage of a digital asset, just drag it off the desktop into the Nuxeo window, where you’ll see the title, version history, last contributor, last modifications, and more.

Whether you are looking for a digital asset management software for Mac, Linux, Android, or Windows, Nuxeo has got you covered. The installation process is explained on the company’s website and it is really easy even if you don’t have any technical skills. One of the best things about this software is that it offers high-quality services for protecting your data. If you are working with sensitive content or you need to take care of the privacy of your clients, this platform might be a perfect solution for you.

Customization

Nuxeo is a robust content management solution that comes with document management, case management, records management, and more. Of course it includes all the basic functions of a digital asset management tool, including features for importing, storing, tagging, retrieving, and distributing digital content.

Nuxeo doesn’t support modern libraries and collections, however – that might be the platform’s only imperfection. On your dashboard will be presented only a few, unattractive folders – Image and Video – for saving your data.

But the thing that makes this software stand apart from the rest is powerful indexing that allows users to find their assets really fast. With the Elastic engine feature, users can explore any type of content – text, images, or video.

Workflow

Nuxeo can integrate with your company’s repository and business systems smoothly. This asset management platform has workflow management features that streamline work processes and empower users to participate in all phases of business development.

Analytics and reports

This software is also equipped with a robust set of analytical tools for tracking both the performance of your data and the performance of the workflow.

Celum is one of the market’s most popular DAM systems. It has provided excellent service to users for more than 20 years. Well-known companies like T-Mobile, Shiseido, and Toshiba use Celum digital asset management technology to centralize, organize, and share files. The platform integrates easily into corporate business systems, allowing users to communicate with internal and external teams effortlessly.

Usability

A fast and smooth process deployment process is guaranteed with Celum. This digital asset management tool platform allows access to all corporate data, so you can organize and systematize files according to your company’s priorities. Whether your repository is loaded with valuable text files or you have collected sizable image files, this software will help you organize and share your digital files.

After you sign in to the platform, you will be greeted by a stunning navigable dashboard. The left side of the screen is reserved for all necessary features for centralizing, customizing, and distributing collections. This might be one of the best digital asset management providers for clients who are looking for a robust search engine. You can find assets by project, campaign, brand, color, type, or any other criteria you have created.

Customization 

The platform’s Content Portals option helps teams organize and find digital assets. It lets users maintain control of their assets during the whole working process. Admins control who can see, download, edit, and share each asset. Of course basic features for customization – tagging, version history, comments – are provided.

Workflow

In addition to the media library software Celum effectively incorporates into your company’s environment, it lets users connect with co-workers around the world. If your company has stores in other countries, or if you are working with foreign agencies, this software will make the process of communication much easier.

Celum lets you streamline workflows by creating a customized task board. Each team member, designer, photographer, or manager gets and follows tasks in real-time.

Analytics and reports 

Celum comes with smart analytics. At any time, you can get detailed information and analyses of how many users viewed, shared, or downloaded your asset.

Hyper CMS is an open source system for digital assets management. It enables both cloud-based and on-premise deployment. Whichever architecture you choose, you will be welcomed with a feature-rich set of tools for uploading, managing, and sharing your images, videos, podcasts, and text files.

Usability 

Although Hyper CMS is open source DAM software, keep in mind that the type of DAM deployment you choose affects the price of service contracts and other add-ons. Cloud service is generally a better solution for smaller businesses and individuals because they don’t need to invest in IT services and implementation.

This is one of the best providers for digital asset management of video or image files. Once you set up the software, you will get full access to a variety of features and tools that will help you organize them. With Hyper CMS tools, you don’t need to worry that your data will be lost.

Customization

Hyper CMS gives you full control over your best assets and allows you to manage them in many languages, including English, French, German, Italian, and Spanish.

One of the things we really like is that Hyper CMS allows individual metadata schemas for your files. Users can define metadata categories to fit their needs and search for files by using these specific file characteristics. More options for quick file-finding are also available, including facial recognition. This asset management platform even has the ability to add and edit metadata in videos so you can mark specific details, add comments on them, and find them later by using keywords.

When it comes time to publish images or videos, you will find that this software allows a smooth and secure path to all social media channels or partner websites.

Workflow

Another feature that stands out: software tools for organizing and managing creative phases of work. The Hyper CMS digital asset management system has great support for automating custom workflows. And it supports the connection of people across departments and teams.

Hyper CMS has a large and powerful set of tools for branding the interface to match your company’s look. The Brand Portals feature allows all users to access brand content such as logos, fonts, or images and use them to make more personalized content. Of course, admins are able to control the level of access for each user.

Reports and analytics 

This is one of the most comprehensive tools digital asset management vendors have ever come up with. You can see who used the assets and how, how many times, and you can even get a monthly statistical report on each asset. Moreover, the software has a geolocation feature that can measure the performance of external users by region, city, or address.

Libris specializes in software for organizing, editing, and sharing photo and video libraries. Rich tools for photo and video editing make Libris nearly perfect digital asset management software for photographers, but it is also a great choice for companies that need to centralize digital assets of other kinds. The Libris platform stores about 600 million digital assets, and it enables more than 60 million downloads per month.

Libris is sold in three forms: Basic, Professional, and Enterprise. The main differences are the number of admins, the number of users, and the amount of cloud storage provided.

Usability 

Libris is a cloud-based platform with a fast, simple set-up process. If you run into trouble you can count on the company’s technical support staff.

Libris is an image management system with a really navigable dashboard. The drag-and-drop system allows you to upload many assets at once, or you can use FTP to upload assets.

Usability is enhanced by a professional, well-organized dashboard. Assets, tools, and users are presented in well-defined regions of the screen.

Customization

A powerful search engine helps users speed up the search process and find assets in just a few seconds. This tool’s metadata support is comprehensive.

Another feature earning Libris a place on our list of the industry’s best DAM  systems is its ability to combine different types of files in a single gallery. This is a handy feature when you are working on a project that includes both multimedia files and text documents, for instance.

Workflow

Libris integrates into your business infrastructure with ease, including your creative workflow. Libris handles distribution of digital assets to third parties too. Send clients temporary log-in credentials and they can access the images, videos, and other data you have set aside for them.

This photo management software integrates with a wide range of widely used tools, including Illustrator, InDesign, Adobe Lightroom,  and Photoshop.

Libris is especially strong at enforcing access rules. You can made assets available to all team members or to any subset. You can set individual limits on uploading, downloading, editing, and sharing. Plus, you can provide temporary limited access to customers, clients, or temporary workers.

Reports and analytics 

Libris has many great features, but this isn’t one of them. The software does not perform analytics or generate reports on asset usage.

One of the reasons Cloudinary appears on our list is that it offers free asset management software services for businesses and developers. This comprehensive free package comes with a variety of tools for image and video manipulation – plus reports on your asset’s usage history and performance.

Cloudinary pricing plans are Plus, Advanced, and Custom. The prices for these packages range from $99 per month to $249 or more for customized plans.

Cloudinary is a great platform for maintaining any kind of multimedia files. The vendor helps you build strong business logic and establish collaboration support for team members. The platform also handles the logistics of publishing content.

Usability

Cloudinary offers several solutions for managing digital assets, including image management software for developers in addition to the digital asset platform. The software is easily manageable, and it integrates easily into your company’s landscape. Cloudinary is a cloud DAM platform that offers scalable services for any company size.

Customization

Cloudinary offers a variety of tools for organizing digital assets. Not only can you centralize all your data and create custom collections, you can also use advanced features for finding and sharing files. The system includes an AI engine that enables auto-tagging and permits searching through images by objects, facial recognition, or colors.

The software allows you to create different roles – admin, collaborator, external user, for example. This interesting feature lets you manage asset access and usability appropriately for each user. You might restrict the dates or times certain users can download a particular asset, for instance, or limit editing to certain users.

Workflow

This Cloudinary review would be incomplete if we failed to highlight the software’s simple, efficient way of publishing assets to media channels. This platform has excellent workflow solutions that lete teams, external individuals, and third parties track all phases of the asset’s development. Once your asset is ready to release, the software will help you publish it on your website – and all over the internet, if you wish – in the shortest possible time.

Analytics and reports

Cloudinary’s analytics are first-rate. It offers several ways to view statistics about your assets and measure their performance. You can always see who has viewed and shared each asset, what changes were made, and how many times the asset is downloaded.

Any discussion of the best digital asset management software for small business must mention Aprimo. This is a robust platform with a comprehensive set of tools for centralizing, creating, distributing, and measuring the performance of digital asset data. The software integrates with many tools and platforms that speed up the workflow and increase productivity. One of the best features is Aprimo’s powerful distribution engine. Once you finish with a creative workflow, you can disseminate the content to all social media channels, your website, or e-stores with just a few clicks.

Usability

Aprimo is delivered in cloud-based software-as-a-service assets management form, which means you don’t need to go through a complicated installation process. This solution helps companies centralize assets in one repository and allow access for users wherever they are. At any time, you can send invitations to colleagues to join a creative workflow. Moreover, the platform provides translation to multiple languages, allowing users around the world to adjust the project to their needs.

This digital asset management software review would be incomplete if we failed to mention that Aprimo suffers from a notoriously long learning curve. To achieve the best results, most users find they need lots of experience and time to master the tools.

Customization 

Aprimo features plentiful tools for searching, filtering, and sharing digital content. You can easily find the image you seek using filters like Brand, Channel, Product Category, and File Type. The platform supports all types of digital assets, including images, videos, gifs, PDFs, and more. You can search for a specific asset using tags, filters, or metadata. Aprimo also supports version control.

Once you are finished with a project, you can use the archive option to put asied the asset. Of course, this digital asset management software will save all versions of the asset and allow you to restore it to active use whenever you like.

Workflow

Aprimo supports automated creative workflow management features across employees, teams, and departments. For each employee, the admin can set tasks, monitor progress, and grant or deny access to resources.

This platform integrates with a wide range of collaboration and business tools, from Adobe and Microsoft packages to Salesforce, Slack, and NetSuite.

Analytics and reports

The characteristic that most users like best about this platform is fast content distribution to different channels, websites, and even eCommerce sites. If you want to share images or videos this digital asset management will customize them for each platform –  YouTube, Facebook, Instagram, or any other.

Aprimo monitors performance and consumer reactions as part of its task of managing digital assets.