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Top SMS Marketing Tools on the Market in 2024

Written By Ivana V.

Updated: February 6, 2024

Are you having a slow day at your diner? Maybe you’re wondering how to get the word out about the latest line of products in your store. Do you want to promote an event at your bar without spending too much money? A single text blast to customers could solve all of these problems – without breaking the bank. By utilizing automated texting software you can drive foot traffic and increase your sales, especially if you include a discount offer in your message. Raising brand awareness. Attracting new customers. Rewarding loyal ones. Nurturing customer relations. These are just some of the benefits you will get by using this powerful marketing tool. If you need help choosing the right one for your business, keep reading, and dive right into our reviews!

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Best for SMBs With a Limited Budget

1. Textedly

Contact acquisition

good

Automation

fair

Customer engagement

excellent

Analytics

good

  • ⦿Extended text length
  • ⦿Inbound MMS
  • ⦿Option to text a single contact

If you need an SMS marketing service but you’re on a tight budget, you should look into Textedly. This software isn’t as feature-rich as Trumpia or ProTexting but it covers basic ground and comes with affordable pricing options. You can use it to send scheduled messages, promote deals by blasting picture messages, and receive inbound messages. Textedly is relatively inexpensive, but with this software you get what you pay for. Low prices come with a lack of integrations with other software and limited automation features.

Read Review

SimpleTexting

2. SimpleTexting

Contact acquisition

excellent

Automation

excellent

Customer engagement

excellent

Analytics

excellent

  • ⦿Dedicated support seven days per week
  • ⦿Toll-free numbers with unlimited keywords
  • ⦿Multiple user access

No matter what your text marketing goals are, you can’t go wrong with SimpleTexting. This platform provides the most options when it comes to keywords. All SimpleTexting clients get a toll-free number they can use with any keyword they want. This eliminates the need to settle for subpar keywords just because another business has reserved them. With excellent automation and customer engagement features, and first-rate customer support available all year long, SimpleTexting’s software touches all bases. Not to mention that this company’s SMS marketing pricing plans have roll-over credits.

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Best for Up-and-Coming eCommerce Retailers

3. SlickText

Contact acquisition

excellent

Automation

excellent

Customer engagement

excellent

Analytics

excellent

  • ⦿Loyalty rewards
  • ⦿Mobile coupons
  • ⦿Shopify integration

Being the only company on our list that offers a free plan, SlickText is the closest you’ll get to a free text marketing software. Since this plan includes only 50 texts a month and a single keyword, you will most-likely outgrow it fast. But, no matter how big your company is, you are bound to find a pricing tier that matches your needs among SlickText’s nine plans. A long list of functionalities paired with knowledgeable and friendly customer support make SlickText an excellent choice for your business.

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Best for Growing Customer Engagement

4. EZ Texting

Contact acquisition

excellent

Automation

excellent

Customer engagement

excellent

Analytics

good

  • ⦿Voice broadcast messages
  • ⦿MMS templates
  • ⦿Twitter signup CTA

EZ Texting’s strong suite is its wide variety of customer engagement features. With this software, you can send subscribers SMS, MMS, and voice messages; conduct surveys; and exchange texts. By enabling your existing business number for texting, you’ll gain a new communication channel without losing any business in the migration to a new number. EZ Texting also lets you connect your CRM with text messaging software for increased performance.

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Tatango

5. Tatango

Contact acquisition

good

Automation

excellent

Customer engagement

excellent

Analytics

excellent

  • ⦿RCS messages
  • ⦿In-depth analytics
  • ⦿Information-rich subscriber profiles

While other text message programs offer fixed pricing tiers, Tatango stands out from the crowd with its pay-as-you-go pricing. This business model makes it the best solution for business owners who want the flexibility of sending 1,000 messages one month and 5,000 the next without overpaying for credit they didn’t use. Tatango is excellent at collecting subscribers’ data and using it for hyper-targeted texting campaigns, as well as analyzing those campaigns.

Read Review

6. EngageBay

Contact/Lead Management

excellent

Listing Management

poor

Email System

excellent

Compatibility

good

Mobile App

excellent

  • ⦿Fantastic value for money
  • ⦿Great CRM automation tools
  • ⦿Excellent analytics

EngageBay is the perfect all-around sales tool to help you manage your daily tasks, from social media promotions and handling clients to managing and improving the performance of your team. Despite being one of the cheapest solutions on offer, EngageBay still provides excellent quality in its CRM solutions, making sure you have all your important data and client management tools easily accessible. Its excellent app will allow you to continue working on the go, making it one of the best options for real estate professionals.

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TXT180

7. TXT180

Contact acquisition

excellent

Automation

excellent

Customer engagement

excellent

Analytics

fair

  • ⦿Affordable keywords
  • ⦿No contracts
  • ⦿Flyer builder

TXT180 reviews written by restaurant owners, retailers, and other entrepreneurs with a brick-and-mortar location are complimenting the two subscriber acquisition features that TXT180 offers and many other text programs don’t – QR code reader and flyer builder. This software lets you create QR codes and flyers that you can put up in your shop window or mail to your contacts. This company’s software is outstanding in all aspects except for analytics.

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Trumpia

8. Trumpia

Contact acquisition

excellent

Automation

excellent

Customer engagement

excellent

Analytics

excellent

  • ⦿Compliance support
  • ⦿Triggered campaigns
  • ⦿Email SPAM detection

Trumpia’s offer is geared toward enterprise clients. It’s a robust product with a pricetag that’s out of reach for most small businesses. Its offer includes advanced automation settings, a number type to suit every business’ needs, and one-on-one texting. Made with big companies with several locations in mind, Trumpia delivers multiple-user permissions and interfaces. It also boasts a mobile app that your employees can download so your HR team can communicate with them more effectively.

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ProTexting

9. ProTexting

Contact acquisition

excellent

Automation

excellent

Customer engagement

excellent

Analytics

excellent

  • ⦿Dedicated short codes
  • ⦿Worldwide international long codes
  • ⦿Amazon integration

ProTexting is the best SMS app for business owners who want to experiment with their text marketing tool without breaking the bank. This software gives you all the basic features laid out in different pricing plans. You can also choose additional features from month to month, only paying for the ones you use. It’s worth mentioning that ProTexting’s support team consists of marketing experts who are there to help you brainstorm new campaigns and analyze old ones, helping you get the best results possible.

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What Types of Businesses use Text Marketing Services? What For?

What Types of Businesses use Text Marketing Services? What For?

It doesn’t matter if you’re running a restaurant, a flower shop or a dentist’s office. Your business would benefit from an automated text messaging system. Real estate agents use these platforms to promote new properties to their contacts who are looking to buy. Retailers and restaurateurs use them to let customers know about hot deals. Schools, doctor’s offices, and hair salons send appointment reminders using these automated systems.

The beauty of it is that you don’t have to constantly think about texting your clients at the right time. You create the messages you want to send, select a time and date, and identify the contacts you want to reach. The text blast app takes care of the rest.
Another great advantage of these web-based apps is that you can use them to interact with your customers and get their opinion on business matters. By texting your contacts a simple poll, you can get their view on your products. This is invaluable information that will help you make more products that resonate with your clientele.

And thanks to the data these message software programs collect, you’ll gain even deeper insight into customers’ likes and dislikes, enabling you to answer their demands and provide better service.

Our Evaluation Criteria

Contact acquisition

When choosing mass text software to include in our list of the best providers, we looked at the options for creating a list of contacts. Uploading your existing list of contacts into the program and keywords are the two basic options.

The first option is convenient for business owners who already have a contact database in a CSV file. They just upload it to the software and start texting their customers with special deals, appointment reminders, and important notifications.

Alternatively, interested customers can text a keyword to a shortcode number and they’ll be added to your list of contacts. Some business SMS service companies from our list provide widgets you can add to your website to encourage your website visitors to join your list. More options mean a wider reach for text marketing campaigns.

Automation features

We evaluated different service providers based on the number and functionality of their automation features. Thanks to drip campaigns and automated text message services, you no longer have to spend all day texting back and forth with clients. You can just set the time you would like your messages to be sent, and move on to other tasks. The best companies let you customize each message so your clients get texts with a personalized touch.

Customer engagement features

Given that text messages have a jaw-dropping open rate of over 90% within five minutes of being received, they are an amazing tool for engaging with your clients. We tested different text marketing software solutions to make sure we included only the ones with the most robust customer engagement modules. We checked whether the companies allow voting contents, two-way texting, and customer polls. The ability to segment your contact list is another welcome feature that enables users to send text messages to a certain group of customers.

Analytics and reporting

At a time when consumers are overwhelmed with marketing messages in every possible channel, reaching them through texts only occasionally but with the information they truly care about is marketing gold. And having a powerful analytics feature is the key to optimizing your text message campaigns. The SMS marketing software solutions with better reporting features ranked higher in our list and the ones with weak features didn’t even make the cut.

Pricing

Most of the platforms from our list charge a flat monthly subscription fee that allows for a certain number of messages to be sent. The companies that allow you to use up leftover credits from the previous month in the upcoming month earned a higher spot on our list. Business owners who don’t like these kinds of restrictions can opt for companies that set up a per text fee and let users send as many messages per month as they wish. At the end of the month, users get a bill that reflects your actual spending.

Integrations

Regardless of how amazing the features SMS tools offer may be, their value goes down if they can’t communicate with other programs. Most commonly, texting platforms integrate with other marketing tools like Mail Chimp, Emma software, and Campaigner. Some integrate with eCommerce platforms such as Magento and WooCommerce too. Being able to share data with other software programs bumped the companies up on our list.

Customer support

Having someone to contact when an issue arises makes for a great customer experience. Bearing that in mind, we evaluated the automated texting service providers on the quality of customer care. Ideally, the best providers offer customer support every day of the week.

BEST TEXT MESSAGING MARKETING SOFTWARE: TOP 5

  1. Textedly
  2. SimpleTexting
  3. SlickText
  4. EZ Texting
  5. Tatango
BEST TEXT MESSAGING MARKETING SOFTWARE: TOP 5

SMS Marketing Software Reviews

Textedly

Contact acquisition

good

Automation

fair

Customer engagement

excellent

Analytics

good

  • ⦿Landing page builders for data collection
  • ⦿Automated trigger responses
  • ⦿Powerful analytics
  • ⦿Numerous integrations
  • ⦿Bulk messaging

Everybody needs a good CRM to communicate with their customers about their product or service, and this is where EngageBay excels. It offers immeasurable help with creating online marketing campaigns, engaging your customers, generating new ones, and creating the best campaign. With text messages being one of the most effective ways to bring in customers, this powerful tool is a much-appreciated feature, especially since it could be entirely free for you.

Contact Acquisition

Contact acquisition is something EngageBay excels at. It comes with a powerful landing page builder, through which you can create drop-dead gorgeous landing pages that will undoubtedly get you all the contact information you need without any coding skills required.

On these landing pages, you can create effective forms that will help you add new numbers to your text list. You can also effortlessly upload an existing “phone book.” From there, you can use this information to start communicating with your customers with the help of this software.

Automation Features

You won’t miss out on any automation features with EngageBay, as it offers both behavior-based automation and the opportunity to include SMS marketing in your automated workflows.

You can use these to send text messages based on what your customers do on your website, as well as to wish them a happy birthday. After you’ve effortlessly set up trigger points – such as cart abandonment, failed payments, or even promotions – you don’t have to think about it anymore; EngageBay will handle the rest.

EngageBay allows you to create specific lists of contacts based on the parameters of your choice. If you want to target a particular group with your text message campaign, this software will allow you to set it up per list. You can further personalize the messages to your recipients by adding special features like their name, appealing deals, or Facebook promotions, which helps tremendously if you’re texting in bulk.

Customer Engagement

Apart from customizing the content of these text messages for each user or list, EngageBay’s text messaging leaves a lot to be desired in terms of customizations and additional features. Considering that text messaging is not the primary purpose of EngageBay, it’s no wonder that it lacks many customer engagement features, especially compared to the absolute best text message marketing software available.

However, where it lacks customization, it offers several different types of campaign to its clients. Suppose you’d like to include videos, GIFs, and other types of content that some other providers offer. In that case, you could take advantage of EngageBay’s email marketing or video marketing templates.

Analytics and Reporting

Where EngageBay lacks customization options, it has an incredibly powerful tracking and analytics tool to help you get the most out of every campaign, including SMS marketing. To improve your strategy’s weak points, being able to pinpoint them is crucial, which is why it’s safe to say that EngageBay is an excellent SMS marketing software solution if you value feedback that will help you improve your campaign.

Integrations

EngageBay is home to many integrations, allowing you to get the most out of this tool in every way. That’s also true for its SMS marketing capabilities. If we’re talking about SMS-related integrations, it integrates with 10 different SMS providers’ APIs, including Twilio, JustCall, and Plivo, among many others.

On the other hand, EngageBay as a CRM offers several valuable integrations. This includes Zapier, which allows further integration with more than 1,000 programs, as well as Xero and SendGrid, among many others. You can integrate whichever additional tool you need and start those campaigns without leaving your dashboard, making EngageBay one of the best SMS marketing providers you could use.

Customer Support

When it comes to EngageBay, customer support is always just a click away. The platform offers live chat both on its site and within the dashboard, making contacting the support team as easy as can be. You can also make contact via phone or email in case you need any further assistance.

EngageBay also features a very thorough support page on its website. You’ll be able to find detailed videos that explain every aspect of the platform and read through many articles and guides to find the help you need. EngageBay also promises that webinars will be available in the future – just another way to learn more about this great texting software for small business.

Pricing

When it comes to EngageBay’s pricing, the good news is that all of its tools are entirely free – as long as you stay under 1,000 contacts and 1,000 branded emails. Considering that sending texts as a part of your campaign is a feature of this CRM, they are also included within the free plan, along with the landing page builder, help chat, email marketing, and other tools.

However, if you have more than 1,000 contacts, you’ll still get an excellent deal, making this the best SMS marketing for small business tool in terms of pricing. The Basic plan costs $8.99 per month for 15,000 contacts, and you can also get unlimited contacts with the Pro plan, which costs $47.99 per user monthly. These prices are valid if you sign up for two years in advance. If you decide to go with month-by-month payments without committing for one or two years, EngageBay’s Basic plan will cost you $47.99 per user.

EngageBay Bottom Line

EngageBay is an excellent all-round solution for building and nurturing relationships with your customers. SMS marketing is just one of the numerous tools it offers, so its customization options are slightly limited. However, other notable aspects of the CRM still apply, such as innumerable integrations and powerful analytics tools. Even if it weren’t one of the best text marketing services out there, which it is, its combination of solutions is incredibly beneficial for small businesses.

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SimpleTexting

Contact acquisition

excellent

Automation

excellent

Customer engagement

excellent

Analytics

excellent

  • ⦿Two-way messaging
  • ⦿Auto responses and trigger responses
  • ⦿Unlimited incoming messages
  • ⦿Data collection and custom fields
  • ⦿API

It doesn’t matter if you run a small accounting office or a big charity organization – the SimpleTexting SMS messaging service can help you expand your reach and grow your engagement. Its long list of amazing features also meets the needs of HR managers looking for ways to keep their task force informed of important company events as well as the needs of campaigning politicians. Whatever your message is, you can convey it effectively with this SMS business marketing solution that earned our best overall badge.

Contact Acquisition

No other company we’ve reviewed has a product broad enough to match SimpleTexting’s. With this software, you can upload the contacts you’ve gathered in previous marketing campaigns into your SimpleTexting account with just a few clicks.

You can let people opt into your texting program by filling out a form on your website. Living up to its name, SimpleTexting provides you with a simple form-maker and a code that you can embed into your website. These two options make way for collecting more data about your subscribers than just their mobile numbers which will come in handy when you start creating targeted texting campaigns.

When it comes to codes, SimpleTexting offers you a keyword and shortcode option. You can choose a random shortcode or go with an easy-to-remember vanity shortcode. In addition to these standard options, SimpleTexting text messaging software assigns every new account a toll-free number at no charge at all. Having your own toll-free number gives you the opportunity to choose absolutely any keyword you want to go with. You can even enable your existing landline or VoIP number for texting.

Automation Features

SimpleTexting reviews left by long-time users sing praises about this automated text message service. From sending automated haircut appointment reminders to “happy home purchase” texts, business owners from all industries enjoy the set-it and forget-it automation features provided by SimpleTexting. You can start by curating a warm welcome message to send to every new subscriber.

You can also create scheduled messages for one person or a whole group of contacts. Similarly to other providers, Simple Texting lets users create drip campaigns and save their templates for later use. What makes this service stand out, however, are its customizable templates. Neatly organized by different industries, these pre-written texts are a lifesaver to business owners new to the world of business texting. By using collected customer data and text message personalization, you can effortlessly provide a personal touch in your messages to each client.

Another unique feature of the SimpleTexting automated text message system is triggered message response. When you blast a mass message to all your contacts, those interested in receiving additional information can text you back, and they’ll get an auto response you set up earlier.

Customer Engagement

With SimpleTexting MMS messages, you have the option of sharing photos, videos, voice messages, GIFs, and PDF files with your subscribers. These multimedia messages are great for showcasing new products, promoting sales, and sharing mobile coupons. Voice messages give you an opportunity for audio branding, whereas GIFs strike the right cord for building a real connection with your millenial and Gen Z customers.

Enabling two-way business texting services you and your team will have the chance to converse directly with your customers. And if you need to get their opinion on something, SimpleTexting text surveys are a tried and true way of doing just that.

Sweepstakes – competitions where people text you for a chance to win a product or service you’re giving away – are another feature that helps you keep your clientele alert and close to your brand.

Analytics and Reporting

SimpleTexting’s analytics and reporting features give users insight into three key elements – subscribers, campaigns, and billing. Subscriber reports tell you how many people have subscribed and unsubscribed from your list in a certain period of time. They also allow you to monitor which subscription method is giving you the best results.

This text message service also generates campaign reports. With easy-to-understand graphs, you can see how each campaign is performing based on link click-through rates, the number of people who respond, and new subscribers each campaign generates. Lastly, there are the billing reports that show you how many credits you have used up in each campaign.

Integrations

SimpleTexting boasts an impressive list of integrations that enable you to share data freely between the apps you use for marketing campaigns, customer relationship management, and sales. From project management and team communication apps like ClickUp and Slack to marketing software like Story Chief, AWeber, and MailChip, there are over 1,000 programs that can be integrated with SimpleTexting. All these integrations are enabled by Zapier.

Customer Support

SimpleTexting offers superb customer care. Customer representatives can be reached via phone and live chat, seven days a week. Reach out to them weekdays from 9 AM to 9 PM ET, and weekends from 10 AM to 5 PM ET. We were pleased with the quality and speed of the reply to our queries.

What made another great impression on us was the number of free resources offered. On the SimpleTexting website, you can find best texting practice guides for around 30 industries. Video explanations for using the software correctly are also available on the website, together with the audio transcription. The list of amazing free resources also includes texting handbooks that teach users how to use texting for upselling, customer support and customer retention.

Pricing

SimpleTexting has a pricing plan based on credits. One SMS message counts as one credit while an MMS is three credits. There are seven pricing tiers, ranging between $25 a month for 500 credits and $625 a month for 50,000 credits. All pricing plans come with free incoming SMS messages, unlimited contacts and keywords, a toll-free number, seven-days-a-week customer support, and rollover credits.

The company supports nonprofit organizations and churches by providing a 15% discount. Customers who choose to pay for a year in advance make substantial savings – 25%. SimpleTexting offers a custom enterprise plan to large clients.

SimpleTexting Bottom Line

With extraordinary customer support, loads of free resources, and above all a full-featured platform that is super easy to use, it’s no surprise that SimpleTexting wins our best overall texting service award. It even provides a Simple Texting app so you can keep an eye on your texting campaigns while you’re on the go. Try it for free for 14 days.

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SlickText

Contact acquisition

excellent

Automation

excellent

Customer engagement

excellent

Analytics

excellent

  • ⦿Web opt-ins
  • ⦿Free incoming messages
  • ⦿Link tracking
  • ⦿Self-cleaning subscriber lists
  • ⦿Contact segmentation

SlickText delivers a full-featured program that helps businesses stay in touch with existing customers, grow brand awareness, and attract new clients. This software lets users interact with their clientele in meaningful ways by allowing two-way texting, loyalty rewards, and give-away competitions. With a starting price of just $29 a month, SlickText is an affordable solution that even lets you use up leftover credits the following month.

Contact Acquisition

Growing your subscriber database is easy with a professional-level business text messaging software like SlickText. In addition to the standard option – texting a keyword to a short code number – this software provides you with web opt-in forms you can add to your website. This is very convenient for eCommerce retailers who don’t have a physical presence. They have no way of handing out flyers or interacting with customers face-to-face, so they appreciate the ability to create a simple webform for their online store.

SlickText web forms are great for gathering customer data. Ask for subscribers’ email addresses, names, and dates of birth through this text message program and use it to build stronger relationships with your clients. After all, everyone loves a “happy birthday” message and a discount.

Automation Features

Automation is at the heart of mobile text marketing. The idea is to pre-tailor the messages that will be sent in a timely manner to a select group of people who have opted in to such communication. Slick Text offers six automation features, for both simple autoresponders and people who join your list; and scheduled texts to advanced drip marketing campaigns.

Users have a lot of customization options to choose from when creating drip campaigns with the SlickText automated text service provider. Campaigns range from a few to a dozen texts long, and messages can be sent out within minutes or even years. Users can set up their drip campaigns to target only a portion of their subscriber database. There’s no reason to spam everybody when you can send sensible messages only to the people who purchased something or shared certain information with you.

As a great solution for online sellers, SlickText offers automated abandoned cart messages. Using an API, you can connect your eCommerce website with this auto texting software which will then encourage shoppers to revisit their carts and finalize their purchase. Automated birthday deals and recurring text messages complete SlickText’s array of automation features.

Customer Engagement

By using the “text to vote” feature you can easily communicate with your customers, collect their feedback, and learn about their preferences. SlickText allows three types of answers – numeric response, multiple-choice, and open-ended. You create the questions, determine their number, and propose the answers. With the advanced analytical data that you’ll capture with these surveys, you’ll be able to create more granular segmentation lists for future drip campaigns. Or you can use the data to come up with new products your customers will love.

Other great customer engagement features offered by this texting platform include “text to win,” where people compete for a prize your business is giving away, mobile coupons, and loyalty rewards. With SlickText, you can even enjoy two-way communication. If you enable the one-on-one text functionality, your customers will be able to reply to your automated messages and engage even further with your business. Best of all, incoming messages are free.

Analytics and Reporting

Not only does SlickText collect and analyze heaps of customer data, it also presents it in an easy-to-understand, user-friendly way. If you’re an eCommerce retailer looking to open a physical store but aren’t sure where, SlickText is the best text marketing platform for your needs. Simply run a text-to-vote survey and find out where respondents are located geographically.

The survey results will also include the number of people who participated, how many of them completed it, how long it took them to complete it, the completion rate, and even where exactly in the survey people lost interest. Another important upside of the SlickText reporting feature is that it easily shares data with marketing and CRM programs.

Integrations

Thanks to the Zapier integration, you can connect SlickText with over 1,100 popular software programs. If you have a software of your own, you can use the RESTful API to enable free flow of information between it and SlickText.

Those who want to exchange data collected through marketing text messages and marketing emails can do so with MailChimp, Constant Contact, and ActiveCampaign integrations. And if you’re really satisfied with a text and you’d like to share it on Facebook, posting it is one click away, straight from this text marketing app.

On top of all these useful integrations, SlickText hits another sweet spot for online merchants. It integrates with your Shopify account, letting you capture new subscribers at checkout.

Customer Support

SlickText reviews rarely fail to mention the company’s outstanding support team. You can reach them via email or phone during standard working hours and they’ll go out of their way to resolve your issue. And if you prefer chatting, you can reach out to an agent straight from your account. The software’s abundance of learning resources really sets SlickText apart from similar SMS marketing services. It doesn’t matter if you’re a complete beginner or a seasoned pro, you’ll find valuable materials in their blog and guide sections.

Pricing

SlickText pricing structure consists of five tiers which range from $0 to $139 a month. You’ll be able to save an unlimited number of contacts, use one keyword, and send 50 texts a month if you choose to use SlickText free of charge. This Freebie plan is a substitute for the free trial.

The Basic plan is pretty affordable at $29 a month. With it, you can send 500 texts and use two keywords. MMS and chat support become available on this plan. For a monthly fee of $49, you unlock the Set Up plan. In addition to 1,000 messages and four keywords, you also receive one-on-one setup support from a SlickText representative.

The Lil Bro and the Big Bro plans don’t introduce new features; they deliver a higher number of messages. The former costs $79 a month for 2,000 texts and six keywords whereas the latter costs $139 a month for 3,600 texts and eight keywords.

SlickText Bottom Line

If you are looking for a reliable, user-friendly, and powerful service that you can upgrade or downgrade at any time, SlickText might be just the right match. Its robust features and helpful resources can be of use to business owners from any industry, but its Shopify integration and abandoned chart automated texts make it an extremely good fit for eCommerce retailers.

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EZ Texting

Contact acquisition

excellent

Automation

excellent

Customer engagement

excellent

Analytics

good

  • ⦿QR code reader
  • ⦿Contact list segmentation
  • ⦿Vanity short codes
  • ⦿Text-to-landline
  • ⦿Option to save message templates

EZ Texting offers outstanding options for growing customer engagement and expanding your business. From mobile coupons and SMS polls to video tours and one-on-one customer chats, this business text messaging industry veteran delivers a solution that’s very versatile yet easy-to-use. With seven pricing tiers and international coverage, EZ Texting is capable of adapting to a booming business’s needs.

Contact Acquisition

As a text marketing service that’s really effective at improving customer engagement, EZ Texting also provides robust contact acquisition features. You can easily upload your existing contact database to this software. And as for attracting new subscribers, there’s the standard keyword and short code option. You can use a random short code for free or buy a dedicated one if you feel it would make your text marketing campaign more effective.

And for a really wide reach, EZ Texting gives you a website sign-up widget, Facebook signup widget, Twitter integration with a CTA button, and a WordPress plugin for embedding opt-in forms on any page of your existing website. This enables you to meet new clients in the digital environment they’re in.

Automation Features

Automated text messages bring multiple benefits to businesses. Companies that use EZ Texting SMS software for sending automated payment reminders make fewer past-due calls. Non-profit organizations, and fitness businesses that send out SMS text blast reminders to volunteers enjoy higher attendance. And thanks to the message personalization feature, you can include each subscriber’s name to build closer relations. And if you come up with a great copy you’d like to reuse later, you can save it as a template. Other automation features include message scheduling, recurring messages, and drip campaigns.

Customer Engagement

With the abundance of customer engagement options offered by this text message marketing service, the only limit is your imagination. Use MMS messages to give customers a sneak peek of a new product in your storage or show off the latest delicious addition to your restaurant’s menu. Thirty-second videos can even be used to give property buyers a glimpse of a new listing.

EZ Texting mobile coupons give better results if you include a photo. And if a client feels inspired to respond to your text, they can do so. Thanks to two-way EZ Chat, you have the option of exchanging texts with your subscribers. EZ Chat, which can be connected to your existing business number, is a straightforward way of replying to customer inquiries, and taking product orders and appointment requests. For an additional $29 per month, you may exchange an unlimited number of messages.

On top of industry-standard SMS survey features, the EZ Texting mass texting software offers a voice broadcast feature. Record a short voice message and send it to your entire list of contacts or to just a few. If you’re on the go, you can use all these features from the EZ Texting app.

Analytics and Reporting

If you go to the Reports tab of your EZ Texting account, you’ll be presented with detailed information about your current and previous campaigns. The software displays basic information like statistics about texts sent, messages received, and the overall up-to-date number of subscribers. But it will also show more advanced stats on the results of your campaigns. By keeping a close eye on the number of opt-ins and opt-outs you’ll be able to figure out which approaches work well and which don’t.

Integrations

This bulk SMS software is compatible with leading CRM and marketing automation tools. You can import contacts from Mailchimp, Constant Contact, and iContact accounts into EZ Texting. New leads from your SalesForce account can automatically be added to your EZ Texting contact list. There’s also an Eventbrite integration that’s really helpful for charity organizations, night clubs, and theaters. They can use it to give attendees their tickets, send reminders, and keep attendees informed of last-minute changes via SMS.

Customer Support

When we contacted this SMS marketing company’s customer service, we were presented with quick and to-the-point answers to our inquiries. Judging by EZ texting reviews, this is not an isolated case of good customer service but rather standard practice. Available via email and phone, customer representatives can be reached during weekdays from 9 AM to 8 PM EST.

Customers also have a rich library of materials at their disposal. This includes articles that explain how to use the software, video guides, and answers to common questions as well as marketing guides, free ebooks, and downloadable MMS templates. Success stories of existing EZ Texting customers complete this text marketing company‘s offer of free resources.

Pricing

EZ Texting pricing options include three low volume and four high volume plans which all come with a fixed monthly price that delivers a certain number of credits. If you send one SMS message, you use up one credit whereas one MMS message eats up three credits. Once you use up all the credits from your plan you can still send messages which will cost you $.045 or $.035 on low and high volume plans respectively.

The Plus plan starts at $49 a month and it comes with one keyword and 1,000 credits. The Select plan will bump your monthly bill to $94 and provide you with 2,000 credits and two keywords. For $149 a month you’ll have access to the Elite plan which delivers 3,000 credits and three keywords.

EZ Texting’s mass SMS service caters to larger clients too. Its more comprehensive plans range from $250 to $2,000 a month, providing up to 50,000 credits. If that still seems insufficient, you can get in touch with an EZ Texting sales representative to get a bespoke quote.

EZ Texting Bottom Line

In the nearly two decades that EZ Texting has been around, it has helped hundreds of thousands of clients advertise their products, drive foot traffic, and strengthen client relationships. With its impressive list of features, in-depth help materials, friendly customer support, and adjustable pricing plans, this SMS marketing platform can help you achieve the same goals. Sign up for a 14-day free trial and see if it works for you.

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Tatango

Contact acquisition

good

Automation

excellent

Customer engagement

excellent

Analytics

excellent

  • ⦿450+ text marketing videos
  • ⦿Hyper-targeting
  • ⦿Hands-on support team

Tatango offers a sophisticated and customizable bulk texting solution that lets users send three types of messages – SMS (short message service), MMS (media message service), and RCS (rich communication service). A relatively new messaging technology, RCS includes suggested replies and actions, custom branding, and dynamic rich media that can do wonders for customer engagement.

Another area where Tatango exceeds other TXT messaging services is hyper-targeting. Those looking for a marketing campaign tool they can tweak that also gives them the option of audience segmentation should definitely take Tatango under consideration.

Contact Acquisition

Tatango only offers two basic ways to get contacts on your list. You can either upload an existing list to the system, or you can get new subscribers by encouraging them to text your keyword to a shortcode.

However, once the contacts are in your database, Tatango lets you add more than just a contact’s phone number.

Each subscriber has their own profile where you can save their name, surname, email, birthday, gender, wireless carrier, subscription data and method, their favorite store, and ZIP code. With this additional information, you can create super-targeted marketing campaigns that will bring actual value to each subscriber without burdening them with irrelevant information. You can look up the entire conversation history with a subscriber in their profile or export it to other marketing programs.

Automation Features

Tatango is the best SMS marketing platform for business owners who want to plan their mobile SMS marketing campaigns in advance. With Tatango you can create mobile workflows of different complexity and length. You choose whether you’ll make a single-stage monthly promotion sent to every contact, or send out weekly messages only to subscribers who replied the previous week.

Creating a drip campaign takes only minutes thanks to the straightforward interface, and it takes care of your text message marketing efforts for the whole month. Of course, you can take a more hands-on approach and experiment with your automation workflows – Tatango’s term for drip campaigns. Since this text message software provides data-rich subscriber profiles, you can design more automated workflows that go out only to small groups of subscribers that share certain traits and behavior.

Customer Engagement

With the option of sending SMS, MMS, and RCS messages to a carefully selected group of contacts, Tatango represents a really powerful and versatile tool for engaging with customers. You can send mobile coupons, loyalty cards, event invites, and notifications.

Unlike other companies from our list, which only support SMS and MMS messages, Tatango also lets you send RCS messages. These media messages are great for raising brand awareness, but also for encouraging consumers to take action by visiting your store or voting for a product.

Analytics and Reporting

Tatango analytics and reporting features dive deep into your data to present you with important insights about both your individual subscribers and entire campaigns. This software informs you of open rates, link click-through rates, and bounced text rates for every message you send. You also see which mobile wireless carriers your contacts use and how many people unsubscribed after receiving a certain text. All the information you gathered by Tatango is exportable so you can reuse it in other marketing apps.

Integrations

Connecting Tatango with other software solutions is easy. It offers out-of-the-box integrations for a number of leading marketing apps like Mail Chimp, iContacts, Constant Contact, and Campaigner. Zapier integration connects this marketing software with hundreds of other programs. There’s even an API so that you or your developer team can bridge the gap between Tatango and other programs not covered by Zapier.

Customer Support

No other program from our list compares to Tatango when it comes to video lessons. With more than 450 short explainer videos on their website and YouTube channel, Tatango provides more information than any other competitor. These videos cover topics like the basics of SMS marketing, emerging trends, and software use advice.

You can reach customer care representatives via phone, email, and live chat during weekdays from 7 AM to 7 PM EST. These options and long working hours exceed the industry standard.

For no extra charge, the Tatango support team holds all the training sessions you and your team need. It also assists you with setting up your first campaigns and provides you with a Slack channel. While chatting with an agent, we were told that clients can even reach out to their account manager on the weekends via phone in the event of an emergency.

Pricing

Tatango provides a pay-as-you-go mass text messaging service. This means the company doesn’t have pricing tiers and monthly fees. Each month you’ll be charged only for the messages you end up spending. One 160-character SMS costs $0.01 while the price per 5,000-character MMS is $0.02. There’s also the $500 fee for the monthly lease of a short code. There are no contracts or additional fees to worry about.

Tatango Bottom Line

Business owners who want to avoid excessive fees for messages that they might not end up sending love the Tatango pricing method. If you are also unsure of how intensive your text messaging marketing campaigns are going to be, this text blast software is a great fit. What’s more, its set of features and support team are remarkable. The only downside is the lack of free trial.

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EngageBay

Contact/Lead Management

excellent

Listing Management

poor

Email System

excellent

Compatibility

good

Mobile App

excellent

  • ⦿Drip marketing
  • ⦿Landing page builder
  • ⦿Automated marketing funnel
  • ⦿Gamification of sales process
  • ⦿Various integration options

EngageBay is arguably the best software for real estate agents when it comes to marketing, sales, and managing your team and clients. Other CRMs typically offer one too many tools and integrations that are ultimately expensive, clunky, and, if we’re honest, unnecessary, while EngageBay keeps it very balanced. So, if you’re looking for help attracting new clients and making more sales, look no further than EngageBay.

The best aspect of this CRM is that it is designed to automate the whole process with little to no stress. It doesn’t require any technical knowledge to set up and is one of the cheaper products available.

Contact/Lead Management

EngageBay excels thanks to its simplicity and its many valuable tools for managing contacts and leads. The process is easy to understand for both managers and employees, while the tailored tools allow for excellent communication with your leads and contacts.

Since you can organize all of your contacts within the same dashboard, you can effortlessly manage and nurture your relationship with your clients. You can use the same dashboard to make calls with your clients, making it one of the most comprehensive real estate contact management systems out there.

EngageBay Call Scripts can help your agents perform excellent calls every time, and you can use the reporting feature to check each team member’s progress. The opportunity to gamify your sales dramatically helps maintain your employees’ productivity.

Excellent analytics allow you to find room for improvement, and you can rely on automated tasks and appointment scheduling to take these time-consuming tasks off your plate.

Listing Management

While EngageBay is excellent as a tool for managing your clients and your team, its Real Estate CRM lacks an option for handling listings. You cannot add properties to the CRM or include them in the process in a more meaningful way.

Hopefully, EngageBay will soon improve on this. In the meantime, it remains an excellent way to keep track of your clients and listings even without this specific feature. You can use the software to create conversion forms and effortless landing pages that will showcase the properties you’re helping to sell or rent.

Email System

This CRM offers a multitude of options when it comes to email marketing solutions. One of its best features is the ability to set up automated responses. This means you no longer have to type the same thing over and over again. You can also send emails in bulk (known as email broadcast), send personalized emails, and track your metrics to help improve customer engagement.

It comes with quite an impressive number of customizable email templates, which you can further modify using a simple drag-and-drop builder. Once you have your templates set up and ready to go, you can segment your list and automatically send emails with EngageBay.

EngageBay also offers email A/B testing, double opt-in email, as well as the RSS to email option, which will automatically share your new blog posts with your clients via email. Its advantage over the competition lies in providing drip campaigns, making it excellent for those who rely heavily on email marketing.

EngageBay also offers an exciting tool for creating a multichannel campaign. In essence, it allows you to connect all your social media accounts and run them through its system.

Third-Party Integration

EngageBay has quite a list of impressive integrations, each of them helping you get the most out of your sales and improving the process of finding and selling properties.

The list of integrations is almost endless, and that’s what helps it remain one of the top CRM systems for real estate. Zapier is the most helpful integration; it will save you plenty of time every day by allowing you to connect all the apps you need to your EngageBay CRM dashboard.

The Xero integration will help you handle invoices. PieSync will help keep all your data and information distributed across more than 250 apps you might be using to sell those properties.

Suppose you’re already using an API to help you communicate with sellers and buyers via email. In that case, the good news is that EngageBay offers integrations with quite an impressive number of these providers. You can integrate the software with with Mailgun, Mandrill, Postmark, and SendGrid.

Mobile App

EngageBay also offers free real estate CRM software in the form of an app available for iOS and Android to ensure that you can make those sales on the go and contact your clients even if you’re away from your computer.

This app’s most notable feature is its live chat option, which allows you to provide prompt messaging and support to your clients. It is an excellent solution for checking your tasks while you’re on the go, but you can also use it to keep your performance in check, manage your team, and keep in touch with your social media profiles, all from one place.

The mobile app doesn’t currently have many reviews on the App Store, but the first and only one gave it 5 stars and mentioned that it makes life much easier. On the other hand, Google Play has some more reviews for the app, with the average score being 4.3.

EngageBay Pricing

EngageBay pricing is divided into four tiers. That’s because you can choose to purchase a segment of this CRM instead of the whole deal. You can buy the Marketing deal, only the Sales Bay & CRM, just the Service Bay, or an all-in-one solution.

Each of these solutions is entirely free for up to 1,000 contacts or 1,000 branded emails, so you can always try this free CRM for realtors out on a small scale. The price for an all-in-one solution, for example, starts at $8.99 per user per month. Included in that price, you’ll get up to 15,000 contacts and 10,000 emails. These numbers are more than sufficient, since they come alongside handy features like a landing page builder, lead scoring, and third-party integrations.

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TXT180

Contact acquisition

excellent

Automation

excellent

Customer engagement

excellent

Analytics

fair

  • ⦿Text 4 info
  • ⦿Age verification
  • ⦿Multiple admins
  • ⦿QR codes
  • ⦿Reseller program

Among the texting platforms we reviewed, TXT180 stands out for its flexible billing features and affordable keywords. Available on desktop and mobile, TXT180 offers creative ways of attracting new opt-ins, all the standard automation features as well as a communication platform for keeping in touch with your customers.

Contact Acquisition

TXT180 outperforms the competition when it comes to contact acquisition options. It goes beyond the tried and tested method of enabling customers to opt-in by sending keywords to your shortcode. It also helps you get the word out about your business’s keywords and shortcode by offering a flyer builder. This tool is both simple to use and highly effective in raising the number of your subscribers. Once you create a flyer, you can put it up in your restaurant, hand it out to customers, send it via direct mail, or share it on social media.

Additional options for expanding your list of contacts include a website widget and a QR code generator. If you have a website, you can make a sign-up form in TXT180 and then post it on your website. And if you use business cards, you can print the QR code that will lead people to a page where they can leave their contact info.

Automation Features

With TXT180 you can greet new subscribers with automated responses. Instead of relying on a basic texting message, you can greet them with a promotion or a mobile coupon. Since these welcome bonuses tend to be very attractive, some customers might be tempted to unsubscribe and subscribe again so they can reap double rewards. However, TXT180 will recognize these kinds of attempts and send “welcome back” replies to these subscribers.

Like other companies from our list, TXT180 lets users write messages in advance, as well as select the time that individual messages will go out. What’s more, the company gives you the option to create multiple messages to be sent out over a period of time to some or all of your contacts. If you notice that certain drip campaigns are bringing you great results, you can save those message templates for later.

Customer Engagement

When it comes to features that promote customer engagement, TXT180 is on par with other companies from our best provider list. With the two-way texting feature enabled, you can use TXT180 as a business text messaging app, which is a great way to save on live chat apps.

Hosting sweepstakes, a popular way to expand your list of subscribers, is available to TXT180 users too. The system randomly selects the winners and informs them of their good luck with a message you’ve previously curated. And when you need to hear your customers’ thoughts on something, you can create a text-to-vote campaign with the help of the TXT180 support staff.

This provider has a couple of less commonly seen engagement features up its sleeve. You’ll appreciate the age verification functionality if you provide age-restricted products like alcohol, tobacco, or marijuana. And if you want to go with a less pushy text marketing approach, you have the option of creating keywords that consumers can use to get one-time information about your brand. If you deliver value in that one message, they might opt-in to your texting list.

Analytics and Reporting

We were disappointed to discover that this otherwise feature-rich service lacks reporting features.

Integrations

TXT180 integrates with Zapier which, in turn, connects it with more than 1,100 apps. Through Zapier, TXT180 shares data with popular mail marketing platforms, eCommerce websites, and team communication apps.

Customer Support

Users who prefer to speak to a representative when they encounter an issue are raving about the professionalism and approachability of the TXT180 support team. Customer representatives are available via phone and email Monday through Thursday from 7:30 AM to 4:30 PM MST, and Fridays from 8 AM to 2 PM MST.

Pricing

All TXT180 pricing plans deliver one free keyword, and additional keywords can be purchased at a very low price. If you want to connect a keyword to the standard shortcode (77948) it will cost you $10 to set it up and $2 each month. Adding a new keyword to a custom shortcode (21000) is a little pricier but still affordable with a $20 setup fee and $7 monthly charge.

The nine pricing tiers of TXT180 range between $19.95 a month for 500 credits and $625 a month for 50,000 credits. Like other text message marketing companies, with TXT180, each SMS counts as one credit while an MMS counts as three credits.

The good thing about this service is that you can buy additional credits at any point during the month if you happen to run out. Another advantage TXT180 has over its competitors is that it has no setup fees (except for additional keywords), cancelation fees or contracts. You’ll be charged month-to-month for the texts you send out, while the incoming messages from your customers won’t cost you anything.

TXT180 Bottom Line

Those who want to avoid getting tied up in long contracts should definitely give TXT180 a go. This provider gives users the flexibility of upgrading their plan at any time, as well as a variety of features for promoting their businesses via text message. The only true inconvenience here is the lack of reporting features. Sign up for a 14-day free trial and see if TXT180 is a good fit for your business.

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Trumpia

Contact acquisition

excellent

Automation

excellent

Customer engagement

excellent

Analytics

excellent

  • ⦿Salesforce integration
  • ⦿Roll-specific interface
  • ⦿Smart filters and dynamic targets
  • ⦿365-day support
  • ⦿ROI calculator

Trumpia shifts mobile marketing into high gear. This enterprise-level solution combines mass texting service, email and social media marketing to provide a central dashboard for your digital advertising efforts. This professional-grade software is the only one from our list that can be used to reach international audiences from virtually any country in the world.

Used by marketing and HR staff alike, Trumpia is a great tool for in-house communication too. Catering to the needs of large companies with multiple locations, it provides different admin permissions and restrictions. Keep in mind, though, that the price of this software reflects its comprehensiveness.

Contact Acquisition

All SMS marketing platforms that we reviewed offer a few ways to feed the system with subscriber data. You can upload contacts from previously used marketing software, let customers opt-in by texting a keyword or shortcode, or post opt-in forms on social media.

Trumpia meets the industry standard and raises the bar. When you create an online sign-up form you can export it to your Facebook and Twitter accounts with the click of a button, tripling your reach.

Another way consumers can opt-in for your texting services is by scanning a QR code. Once your clients subscribe to your marketing list, you can ask them for personal information and preferences. This will help you target them with relevant promotions and deals in the future.

On the other hand, enterprise clients that use Trumpia for internal communication can instruct their employees to download the Trumpia mobile app. Available on iOS and Android devices, the mobile app is a great way of getting important information across.

Automation Features

Like other text marketing apps Trumpia offers automated replies, drip campaigns, and appointment reminders. However, thanks to advanced contact segmentation functionality, it has taken online texting automation to the next level. The key to not spamming your subscribers is collecting data about their preferences and behavior so that you can offer relevant content. And the Trumpia software enables this, while the Trumpia support staff helps you set these features up.

With the smart filters feature you can segment your subscribers based on how they opted in, their age, or location. Dynamic targeting is another amazingly useful feature that other SMS platforms are lacking. Trumpia moves contacts into different subcategories based on how contacts are responding to your previous messages. This enables you to send loyalty rewards only to the customers who are truly loyal. Or to send “welcome to our marketing subscribers list” texts and emails only to the people who have joined recently.

Since Trumpia is a platform that combines text and email marketing, its drip campaigns can be set up to send texts from a computer as well as emails and voice messages.

Customer Engagement

Customer engagement is yet another area where Trumpia exceeds expectations. This Text messages service is a fantastic way to promote events since consumers rarely leave their homes without their phones. And with two-way texting, you can poll your invitees about whether they’re coming or not, or which appetizers they’d like to be served. The two-way texting feature can be paired with a bot in order to provide your opt-ins with answers to frequently asked questions.

The resources section of the Trumpia website is full of real-life examples of how to use the polling, couponing, loyalty rewards, video, image, and voice messages to engage with your audience in the most meaningful ways.

This SMS marketing software that also lets you reach out to your contacts via email runs your every email through a spam filter. By flagging any part of an email that might land it in contacts’ junk folder, Trumpia gives you a chance to alter it before sending it. This maximizes your open rates and the success of your campaigns.

Analytics and Reporting

SMS marketing tools that don’t provide comprehensive analytics are robbing its users of the chance to improve their marketing strategies. Luckily, Trumpia doesn’t fall into this category. With the Trumpia reporting feature, you can generate dozens of reports at any given moment. These include logs of subscribers who received a message and the ones who did not; the total number of successfully and unsuccessfully sent messages; voting results; and demographic information.

But perhaps the most useful feature, at least from a financial point of view, is seeing how many credits each message blast costs you. Users are presented with this info both before and after sending them.

Integrations

Like other popular text softwares, Trumpia offers a Zapier integration that connects it with a variety of other programs. In addition to the Zapier integration, Trumpia also provides a SalesForce integration that automatically imports leads captured through keywords into SalesForce. Sales teams that connect these two applications can enable their business numbers for texting and engage in multiple conversations using a web-based inbox. Other benefits of Trumpia text services, like message templates, scheduling, and triggered campaigns are also enabled.

Customer Support

With a platform as comprehensive as this one, users are bound to have some questions. Judging by Trumpia reviews, the US-based support team is always ready to help. You can call, text or email the support staff 365 days a year. They are available weekdays from 6 AM to 6 PM PT, and weekends from 8 AM to 4 PM.

When you first start using Trumpia you’ll receive extensive onboarding support. An agent will help you set up your system, brainstorm the best communication strategy for your business, and share successful practices from other companies. What’s more, a compliance agent will walk you through text marketing do’s and don’ts. An outstanding customer experience stems from the amount and quality of free resources Trumpia offers too. If you are short on ideas, you can consult dozens of case studies, read through pages of white papers, and watch hours of video guides.

Pricing

The Trumpia pricing structure consists of two plans that meet the needs of SMBs and three enterprise plans. The most affordable plan for this email and SMS marketing software starts at $195 per month. At first glance, this might seem quite expensive compared to Textedly and SlickText. But when you examine the software more carefully, you’ll see that Trumpia’s smallest plan delivers more than these two competitors’ biggest plans. The Standard plan includes one admin account, five keywords, 5,000 SMS credits, and 12,000 emails.

The company’s most popular plan is called the Professional plan, and it costs $495. Its three admin accounts can satisfy the requirements of a small company on the rise. It delivers ten keywords, 15,000 SMS credits, and 32,000 emails. In addition to the core features, Professional plan users also benefit from enterprise functionalities like roll-specific interface and credit allocation.

If this text messaging service for small business doesn’t quite cut it for your large enterprise, you have three larger plans to choose from. They range from $995 a month to $3,955 a month, delivering priority support, customized campaign consulting, and unlimited keywords.

Though some might argue that these prices are too high, they correspond to the quality of the service provided. The only downside of Trumpia’s pricing structure is that it obliges users to sign one-year contracts.

Trumpia Bottom Line

Merging social media, email, and text marketing platforms into one, Trumpia provides a wholesome solution for the digital marketing department. And thanks to its on-point targeting and automation features, you can deliver relevant content to each subscriber based on their interactions with your brand. Excellent customer service and top-of-the-line reporting features justify the relatively high price of Trumpia’s services.

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ProTexting

Contact acquisition

excellent

Automation

excellent

Customer engagement

excellent

Analytics

excellent

  • ⦿Virtual business cards
  • ⦿Customer loyalty program
  • ⦿Alternative smart auto reply
  • ⦿Multi-user logins and permissions

With over 15 years of experience in the text marketing industry, ProTexting has earned the trust of thousands of customers with its long list of features and affordable prices. Its edge over other companies is the fact that it offers a great number of standard functionalities with all its budget-friendly plans. And if you happen to need additional services, you can add them to your account for a monthly fee. This way every customer has the flexibility to curate a plan that’s just right for their business without overpaying for the features they don’t use. Worldwide international coverage is yet another competitive advantage of ProTexting.

Contact Acquisition

Thanks to integrations and API, ProTexting allows you to import contact data from other marketing platforms like Vertical Response, Mail Chimp, and Constant Contact.

As for getting new subscribers, you can get them to send a mobile keyword to a shortcode and join your text marketing list. If you were targeting foreign consumers, then you’d reserve a long code that looks like a local phone number in your target country. Texting an emoji keyword is a feature unique to ProTexting and also one that young consumers are drawn to.

Another way to get new opt-ins is to let them scan a QR code. This method is convenient both for subscribers who just need to scan the code, and for business owners as it eliminates typos and boosts their lists. ProTexting doesn’t drop the ball when it comes to web sign up forms either. You can embed a sign-up form on your website as well as on Facebook and Twitter and collect more info than just phone numbers.

Automation Features

ProTexting’s auto text messaging features can be used in so many different ways. If you run a fitness business, a spa, or a doctor’s office, you’ll love the appointment reminders. Once you connect your Google calendar with your ProTexting account, the software will send SMS reminders to your customers, raising your attendance and revenue while saving you a couple of hours every week.

If you run a bar that hosts a trivia night every Thursday, you’ll appreciate the recurring message functionality. You can include a mobile coupon or a loyalty reward to the recurring event notification for better results.

You can also create drip campaigns and autoresponders using ProTexting. If you’re not sure how to use these automation features that form part of every pricing plan, you can find many examples on the company website or reach out to a customer care representative.

Amazon integration is another automation feature that other SMS business solutions don’t have. This great feature of ProTexting will help you keep your buyers informed of their delivery status. It is very effective when you want to ask buyers for online reviews or honest feedback on your products and customer service via SMS message.

Customer Engagement

This is yet another area where ProTexting blew us away with its multitude of available options. From automated SMS birthday cards that drive foot traffic, to two-way texting with free incoming messages, this product has it all.

If you’d like to get customers into your restaurant to try out your new dish, you can send them an MMS message with a mouth-watering image and a coupon for 20% off. Afterward, you can text everyone who redeemed their coupon a poll to see whether or not they liked it.

No matter what industry you come from, ProTexting has a feature that will enable you to engage with your customers in a way that makes the most sense. Business owners who aim to increase customer loyalty will love the loyalty rewards program. And those running sports stadiums will be happy to see the text-to-screen feature that lets game goers send messages to be displayed on jumbo screens.

Analytics and Reporting

ProTexting bulk SMS software reports are comprehensive and easy to read. The program collects data about your subscribers, like the total number of opt-ins, newly added contacts, and the number of opt-outs. You can track this data by every keyword that you use. If you store geographical data about your subscribers, you have the option to measure the success of each campaign in different regions and countries. In case there’s a report you’d like to see added to the platform, you can reach out to the ProTexting team. They are very open to suggestions and act proactively on them.

Integrations

Your ProTexting account can be connected with many other texting programs via Zapier. Going above and beyond to enable unfettered data flow between web applications, ProTexting also provides an API for keyword management, short code reservations, messaging and inbox.

Customer Support

The ProTexting customer support team is there to help users brainstorm and analyze campaigns at any moment in their customer journey. This level of support is extremely beneficial to those using this type of service for the first time. While large companies already have experience in this field, small entrepreneurs really appreciate the hands-on approach offered by Pro Texting. You can get in touch with a representative via email, phone, or text.

Pricing

All five of the ProTexting pricing plans are MMS enabled. They also come with immediate access to a shortcode, free incoming messages, the option to change your keyword at any time, and secured data and daily backups.

That said, the most affordable plan – the Startup – is available for $49 a month. It includes one keyword and 1,000 credits. For a monthly fee of $79, you can access the most popular plan of this texting program. It brings 1,700 credits and two keywords.

The following SMS software pricing plan costs $149. It provides 3,300 credits, just like EZ Texting’s Elite plan does for the same price. While EZTexting only provides three keywords for the price, ProTexting boasts four and the ability to change them at any moment. For $299 a month you get 6,700 credits and six keywords with the Business plan. And lastly, there’s the Corporate plan. It will cost you $499 a month and provide 11,00 credits and eight keywords.

You should keep in mind that one domestic SMS counts as one credit and that the price of international messages varies from country to country. It’s also important to note that features like name, email and ZIP capture cost extra. Your monthly bill will be influenced by the features you used each month.

ProTexting Bottom Line

ProTexting is the company of choice for businesses that want to mix and match software features from month to month without having to pay huge monthly fees. This company’s offer fits the needs of money-conscious business owners who want to avoid contractual obligations, and who need help brainstorming SMS marketing campaigns. If you recognize yourself in the descriptions above, sign up for ProTexting.

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FAQ

What is SMS?

SMS stands for short message service. An SMS or a text message is a common form of modern communication used by billions of people globally on a daily basis. As such, it is a powerful way for businesses to reach their customers.

What is the best text message marketing service?

It depends on your needs.

How do you do text marketing?

To be able to run text marketing campaigns, you need to use specialized software. The first step is collecting contacts to reach out to. You can do that by selecting a short codeword that your customers will text to a shortcode number and sign up for your messages. From then on, you may send them information about new offers, hot deals, important notifications, or appointment reminders automatically. More advanced options include organizing sweepstakes, two-way texting with your clients, and sending mobile coupons. Bulk text messaging is an effective way of feeling the pulse of your customers. You can use text surveys to find out about shoppers’ demographics and geographical locations, their views on your products, and expectations from you.

What is SMS marketing software?

SMS marketing software is a program that enables you to communicate effectively with a large number of clients. It provides a central dashboard where you can manage your contact database, create outgoing messages, drip marketing campaigns, surveys, and sweepstakes as well as monitor reply rates and engagement.

What is EZ Texting?

EZ Texting is a text messaging service for businesses and one of the industry leaders.

Is SMS marketing effective?

Given the fact that modern consumers are glued to their mobile phones, SMS marketing yields excellent results. Compared to email, SMS marketing has amazing open and engagement rates. Sign up for a free trial of one the programs from our list to see if texting a promo deal to your customers will increase your sales.

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