70+ SEO Statistics to Help You Land on the First Page in 2021

70+ SEO Statistics to Help You Land on the First Page in 2021
ByIvana V.
June 09,2021

If you own a business in the 21st century and you don’t have an online presence, you’re doomed to fail. This might sound harsh, but it’s reality.

If you want to increase your number of leads, get more customers, promote your work, or sell any type of service, you need to show up in online search results, preferably at the top. 

To help you tackle this task, we’ve compiled a list of the most relevant SEO statistics for growing businesses. Keep reading to get the inside scoop on what works and what doesn’t in the ever-changing game of search engine optimization.

Fascinating SEO Stats Cherry-Picked by Our Editor:

  • 68% of all online activities start with a search engine.
  • 75% of searchers never click past the first page of results.
  • As many as 46% of all Google searches are local. 
  • 70% to 80% of users completely ignore paid ads.
  • Google holds 86.6% of the search engine market in 2019. 
  • 61% of marketers say growing SEO and organic presence on their websites is one of their top inbound marketing priorities.
  • 51% of all website traffic comes from organic searches.
  • Companies that blog have 434% more indexed pages than those that don't.
  • Leads from SEO are eight times more likely to become paying customers than those generated through traditional ad campaigns.
  • The US SEO marketing spending is projected to reach $129.59 billion in 2021.

General SEO Facts and Figures

68% of all online activities start with a search engine.

(BrightEdge)

Want to buy a new phone? You search its specs online. Hungry? You search for restaurants near you. Going on vacation? Chances are you’ll book your next trip online rather than going to a travel agent.

We have become highly reliant on the internet to meet almost all our daily needs for information. So it comes as no surprise that practically all online activity begins with a good old search engine.

(Pew Research)

According to Pew Research’s SEO data, surfing the web after doing a browser search and checking emails are the two most common activities for internet users.

Google receives over 13 billion search queries per day.

(Internet Live Stats)

On average, people all over the world conduct 13 billion searches per day. According to Google search statistics provided by Internet Live Stats, this amounts to 4.75 trillion searches per year.

In 2015, the number of US search engine users was projected to reach 239.1 million by 2020.

(Statista)

OK, so 68% of all internet activity begins with a search engine. But how many people actually use search engines in the US? While the newest statistics are not currently available, Statista informs us that this number was projected to reach 239.1 million in 2020, a substantial increase from 213.6 million back in 2015 when the data was first collected. According to these search engine statistics, nearly every adult in America uses internet browsers nowadays.

Search engines generate 300% more traffic for websites than social media.

(Business Insider)

Even though social media is wildly popular, search engines like Google, Yahoo!, and Bing are responsible for driving 10% more traffic to sites than social networks. As social media and SEO statistics show, creating engaging content that will rank well has the power to bring in a lot more business than social media posts. Don’t get us wrong, though - you shouldn’t forsake social media marketing for website content or vice versa. The best game plan is to have a balance between the two, posting regularly on both.

In 2015, search engine optimization marketing spending in the US was projected to reach $80 billion by 2020.

(Statista)

Bearing in mind the previous search engine facts, it makes perfect sense that the industry is worth billions in the US alone. In 2010, American marketers spent $22.1 billion on professional SEO services to optimize their websites so their companies would rank on the first page of Google. The importance of ranking among the top results has since only increased, as has total spending on SEO. In fact, total internet advertising spending is projected to reach $129.59 billion in 2021.

14.6% of SEO-generated leads are converted into sales.

(The Daily Egg)

SEO statistics point to the amazing conversion power of search engine marketing. As many as 14.6% of website visitors who discover websites thanks to successful search engine optimization end up becoming customers. This is huge compared to the 1.7% conversion rate of traditional outbound strategies like emails and print advertising. In other words, the leads you get from SEO are eight times more likely to become paying customers than the ones you generate through traditional ad campaigns.

61% of marketers say growing SEO and organic presence on their websites is their top inbound marketing priority.

(HubSpot)

Inbound marketing is all about creating meaningful connections with your clients. And what better way to do just that than delivering the content your clients want to see? HubSpot’s SEO stats show most marketers are on the same page when it comes to ranking SEO on their list of inbound marketing priorities. As a matter of fact, six in 10 marketers consider it priority number one, with only 5% of them viewing SEO as an overrated marketing tactic.

29.13% of high-volume keywords are made up of three words or more.

(Ahrefs)

Internet search statistics highlight the fact that people tend to search for longer terms, including three or more words in nearly a third of searches for keywords with a volume of 10,000 or more. This revealing bit of data goes against conventional wisdom that short keywords are king.

The average length of first-page content on Google is 1,890 words.

(Search Engine Journal)

Just as people like entering long search terms into their browsers, they also enjoy getting lengthy, comprehensive answers to their queries. SEO website statistics published by Search Engine Journal after thoroughly analyzing 1 million Google search results indicate that longer content delivers better results. Posts about 2,000-words-long tend to rank higher than their shorter counterparts on the same subject.

(Uberall)

When asked how likely they were to click on the first two to three search results after conducting a “near me” search, 60% of respondents said they were “very likely” to do so, and another 33% said they were “likely” to click on the top results. These mobile SEO statistics also reveal that only 5% responded they “weren’t sure what they would click,” and 2% said they “wouldn’t click on the top results.”

21% of Google users access more than one search result.

(Moz)

According to search engine traffic statistics, only a fifth of all Google searches result in more than a single click. This stat only emphasizes the importance of ranking highly on Google, since most people clicks only on the top results and nothing else.

53% of all website traffic comes from organic searches.

(Search Engine Land)

When looking to bring people to your website, regardless of whether you’re in the B2B or B2C niche, nothing beats organic traffic. Judging by SEL’s search engine traffic stats, it’s by far the most successful method as it generates more than half of all website traffic on its own. Paid searches are responsible for a lean 10% of website traffic, social networks attract only 5% of visitors, and the remaining 34% come from all other sources combined (including emails, displays, and referrals). To improve your website traffic rankings, you need to work on methods that bring in organic visits.

70% to 80% of users completely ignore paid advertisements.

(Search Engine Land)

While content is king, responsible for the better part of website traffic and lead conversion, paid advertisements deter most users. According to SEO vs. PPC statistics, a Google result that shows at the top of the search results page marked with a tiny “Ad” sign will be overlooked by up to 80% of people hunting for information. Hence, a good SEO strategy greatly outperforms pay-per-click marketing campaigns.

An average Google search session takes less than a minute.

(Moz)

Google is the preferred search engine in the world for a reason. It requires just under a minute from when you enter your query to when you get the result you’re after.

75% of searchers never click past the first page of results.

(Forbes)

Search engine stats published by SMA Marketing confirm what most of us know from first-hand experience: The majority of people never check the second page of Google results. Three quarters of internet users focus on the results listed on the first page, mostly at the top of it. Only a quarter of searchers peek around the corner to see what’s on the second page.

8% of search queries are entered into a browser in the form of a question.

(Moz)

Google keywords stats tell us that even though many people are used to looking up terms by entering keywords only, some 8% still enter full questions into the search bar. There’s nothing wrong with this method of browsing, and you should actually keep it in mind when forming your SEO plan.

YouTube is the second largest search engine.

(Forbes)

Considering its number of users, daily searches, and the time people spend on the website, it’s no surprise that SEO industry statistics indicate that YouTube is the world’s second-largest search engine. This video giant is owned by the same company as Google - Alphabet Inc. - so it’s safe to say these two platforms dominate the top spots, leaving their competition far behind.

Google Search Engine Statistics

When talking about SEO, most people think of Google. After all, it’s the world’s most used search engine, responsible for driving the most traffic to websites. It holds the dominant portion of the search engine market and delivers search results in a matter of seconds. That’s why, for most marketers, achieving good SEO results means achieving not just a high search engine ranking but a high ranking on Google.

Google’s search engine market share in 2021 is 86.6%.

(Statista)

Google has practically wiped out all of its competitors, grabbing a giant portion of the search engine market share - 86.6% of it, to be precise. Leaving YouTube out for the fact that it’s a video-streaming platform, Bing is a distant second, holding only 6.7% of the global market. Statistics on search engines also show that Baidu, the largest Chinese search engine, takes third place with its 0.54% share, while Yahoo! holds 2.71%.

91,144 Google searches take place every second.

(Internet Live Stats)

Google now processes almost 92,000 search queries every second on average. This means over 13 billion Google searches per day and 4.75 trillion searches per year are conducted worldwide.

95.25% of mobile search traffic is generated on Google.

(StatCounter)

When it comes to getting info on the go, internet users the world over rely on Google. According to StatCounter’s statistics for search engine usage, as much as 96% of mobile search traffic comes from this search engine alone.

A 40% drop in internet traffic was recorded when Google went down.

(Wired)

During a five-minute glitch that occurred in 2013, internet traffic dropped by 40%, according to Google stats published by Wired. This paints a vivid picture of just how much internet users depend on the world’s largest search engine to lead them to other websites. Nobody needs to bother remembering the exact URL of the websites they visit when Google serves as the perfect intermediary in the process.

Google introduces 500 to 600 changes to its search algorithms every year.

(Search Engine Land)

Most people doing business in the 21st century are aware of the importance of SEO. Rank well on Google, and you’ll have more website traffic, which will, in turn, generate more leads who will later become customers. Simple enough, right? But how can you accomplish this goal with Google constantly changing its algorithm for ranking search results? That’s the key question. Luckily, SEO facts and figures show that only a few of the hundreds of yearly algorithm adjustments are considered major game-changers.

16% to 20% of daily Google searches are queries that have never been raised before.

(Internet Live Stats)

Keyword search statistics reveal that up to a fifth of Google searches performed on a daily basis are composed of entirely new keywords or questions. Talk about human ingenuity. And Google’s resourcefulness, for that matter.

Zero-click searches jumped to 65% during 2020.

(Search Engine Land)

The search engine giant goes out of its way to provide the most relevant information in its top results. And it seems to be on the right path, given that the first-page-of-Google statistics tell us that 65% of all Google searches in 2020 ended without any clicks. Typing “Miami weather” or “shoe stores near me” tends to give users all the information they need. This came after a fall in zero-click searches in 2019, with their resurgence possibly being a result of COVID prompting people to make more search queries in general.

Images get only 3% of all Google search clicks.

(Moz)

What percentage of clicks on Google search results go to images? Statistics about SEO published by Moz after extensive research have revealed that just 3% of clicks on Google search results are for images.

The volume of Google searches grows by roughly 10-15% every year.

(Internet Live Stats)

In the first years following the launch of Google, the company’s growth rate was extraordinary with a 17,000% year-to-year increase in search volume between 1998 and 1999, 1,000% between 1999 and 2000, and 200% between 2000 and 2001. Google searches continued to increase at rates of between 40% and 60% by the end of the first decade of the 21st century. After 2010 it started to slow down, stabilizing at a rate of 10-15% rate in recent years, according to Google search numbers.

Only 15% of the millions of active US web users perform at least one Google searches a day.

(Moz)

Even though Google’s growth has been steady in the last few years and despite the fact it receives nearly 92,000 searches per second, it still has a lot of room to expand. According to Moz, only 15% of active American web users perform daily searches on this browser, 45% perform at least one query in a week, and 68% make one or more queries monthly.

About 40% of Google page one organic listings are HTTPS.

(Blue Corona)

Multiple studies have shown a slight correlation between Hypertext Transport Protocol Security and SEO. Search engine optimization stats tell us that websites that use HTTPS are more secure and they load faster. HTTPS has been a signal in Google’s ranking algorithm since 2014.

Voice Search Stats

AI has been around for years and is more readily used than we might realize. Indeed, this technology has the power to transform nearly all aspects of our lives. Is the way we search the web one of them? Absolutely. Search engine optimization facts show the change is well underway.

Voice queries have increased by 3,400% since 2008.

(HubSpot)

Search engine optimization statistics point to the growing popularity of voice search. From Google Home and OK Google to Siri, Cortana, and Amazon Alexa, voice search technology is undergoing a period of enormous proliferation as people get used to talking to AI.

(eMarketer)

People are feeling more and more comfortable with this type of tech. A recently published eMarketer report on voice search statistics predicts that just over 40% of the US population will be relying on voice search by 2022.

55% of households in the US and the UK are expected to own smart speaker devices by 2022.

(OC&C Strategy Consultants)

This is quite an increase from December 2017, when some 13% of homes in the US and 10% in the UK owned one of these devices. In just a five-year period, smart speakers are expected to be a part of 55% of households, which will significantly affect SEO.

31% of smartphone users worldwide used voice search technology at least once a week in 2017.

(Statista)

Google keywords in search statistics are bound to change as more mobile phone users get accustomed to voice search. Instead of short keywords that are easy to type, the proliferation of voice search will bring full questions back to search engines.

20% of queries on Google’s mobile app in 2016 were voice searches.

(Think with Google)

The latest available website search statistics from Google inform us that one fifth of all Google mobile app searches were done by voice in 2016. Remember, these figures reflect the state of affairs from five years ago; we can only assume this number has gone considerably up since then.

Local SEO Statistics

When entering Google search words, most users want to see local results. Google has taken note of this and is delivering search results based on users’ locations. Business owners need to be aware of this when creating their SEO strategy.

As many as 46% of all Google searches are local.

(GO-Globe)

Nearly half of all Google searches are looking for local information. People often want to know the working hours of a local establishment, the availability of certain goods in local stores, or the weather for the area. This is so often the case that local searches now make up 46% of all Google queries.

61% of mobile searchers say they would be more likely to contact a local business if it had a mobile-friendly website.

(HubSpot)

Search engine optimization stats remind us how important it is to make your website mobile-friendly. People are highly dependent on their mobile devices these days. Failing to optimize your website to provide for a smooth browsing experience across devices can cost you. As many as six in 10 internet users say they would be more inclined to get in touch with a local business if it had a mobile-optimized site.

76% of people who make a local search visit a local business within five miles of their location.

(Think with Google)

Focusing your SEO efforts on ranking high in Google local searches is a smart move. Why? Because most people who seek local information end up going to brick-and-mortar businesses within a five-mile radius. Even better, local SEO search statistics indicate that 28% of those searches actually result in a purchase.

50% of local mobile searches concern business information like the address or working hours of a local business.

(GO-Globe)

People want to get useful information quickly when conducting local searches. Finding a place or learning when it closes is the intent behind half of all local queries. So, if you want to increase foot traffic to your business, be sure to make this info available.

As many as three-quarters of local searches result in a phone call.

(GO-Globe)

GO-Globe’s local search statistics suggest that, even though the internet has become the first place where people look for information, they still love getting in touch via phone. Some 76% of local searches lead to a phone conversation with a local business.

Mobile searches for “stores open now” or “food open now” increased by 2.1 times between 2015 and 2016.

(Think with Google)

Local SEO can make or break a small business. Local search stats tell us that if you fail to optimize your website to provide searchers with relevant information about your establishment, they will simply go to a business that made their working hours and location easy to find.

(Think with Google)

What’s the point of having a wonderful little restaurant if no one can find it? Or offering great yoga classes that only a handful of yogis know how to get to? Internet users need to be able to find your business online if you want it to flourish. Keyword statistics tell us that you need to provide your address and a map for the best results.

86% of modern shoppers look up the location of a business on Google Maps.

(GO-Globe)

Local SEO stats point to the amazing popularity of Google Maps. Almost nine in 10 consumers look for local businesses and directions to them using this app. Conclusion? Get your business on Google Maps, ASAP!

72% of computer and tablet users, as well as 67% of mobile phone users, want to see ads customized to their city/ZIP code.

(Search Engine Watch)

Let’s face it - no one likes being bombarded by ads while browsing. But even worse than that is seeing ads for items that are not even available in your area. This is why approximately 70% of internet users, regardless of the device they’re on, say they want to see ads customized to their location.

70% of computer and tablet users and 61% of mobile phone users want ads customized to their immediate surroundings.

(Search Engine Watch)

Better yet, people want to see ads that show them products in their close vicinity. According to SEO statistics, 70% of internet users surfing the net from a computer or tablet say they would like to be shown ads for products close by. The percentage is somewhat lower among smartphone users: 61%.

480 million social posts that include location information are shared by US consumers every month.

(jeffbullas.com)

Local SEO experts take advantage of this fact. Organic shares from consumers who are so delighted by a service or an establishment that they want to share their location are incredibly powerful in boosting traffic. But this is unlikely to happen without prior investment in search engine optimization.

Mobile SEO

We do everything on the go; it’s just a fact of modern life. Average website traffic statistics confirm this - more than half of all internet traffic now comes from mobile devices. If you want your website to show up in the top results, mobile optimization is a must.

2015 was the year mobile searches surpassed desktop searches in terms of quantity.

(Search Engine Land)

Until 2015, internet users accessed the web from their PCs. But as smartphones got more sophisticated and free WiFi became more available, the number of mobile searches exceeded the number of desktop searches. When the shift happened, Google changed its algorithm. The so-called ‘Mobilegeddon’ prioritizes websites that display well on smartphones and other mobile devices, forcing businesses to adapt or perish.

87% of smartphone owners use some kind of search engine at least once a day.

(Search Engine Land)

Mobile search statistics published by SMA Marketing tell a tale of how frequently internet users whip out their phones to run a quick search. Just 13% of mobile phone owners don’t run daily searches on their mobile devices.

82% of consumers shopping from a smartphone conduct “near me” searches.

(Uberall)

Convenience is key to modern consumers, no doubt about it. Amid an endless offer of products and services, they’ll always choose the best option that’s close by. According to Uberall’s statistics on SEO keyword analysis, users most commonly look for food in such searches (84%), followed by entertainment options (56%) and banking (50%). Apparel (41%) and personal care products (38%) get a fair share of local searches, too.

Experts predict that spending for location-targeted mobile advertising in the US will grow to $32.7 billion by 2023.

(Statista)

In accordance with shoppers’ preferences, location-targeted advertising presents consumers with ads that are relevant to their current location. Spending on this form of mobile advertising is set to increase to $32.7 billion by 2023 in the US.

19% of mobile users have made unplanned purchases in local stores thanks to location-based ads.

(Search Engine Watch)

No wonder such big bucks are expected to be spent on location-targeted advertisements by 2023. They are effective, according to local search stats. Nearly a fifth of consumers report having made a spontaneous purchase because they saw a timely ad for a locally available product.

Six in 10 internet users start their shopping on one device but continue or finish it on a different one.

(Think with Google)

No matter how addicted we are to our smartphones, we still enjoy exploring the internet from other devices. Bearing this in mind, SEO sales statistics such as this clearly show that experts in the SEO business need to take the necessary steps to enhance the browsing experience across all devices with the aim of delivering effective search engine optimization to their clients.

82% of smartphone owners say they use their phones before making a purchase in a store.

(Think with Google)

Most modern shoppers consult their phones while in a store before they buy a product. They tend to compare prices of the same items in other stores, get more info about their quality, and read a quick review or two. Search engine marketing statistics clearly show that consumers soak up information before committing to a certain retailer. If you can beat the competition with lower prices and have a well-optimized website, you just may persuade that customer to buy from you.

Content Marketing Statistics

This type of digital marketing is a vital part of SEO. You simply won’t rank if you don’t have content on your website. SEO statistics, however, show that it’s the quality that matters, not the quantity.

Six in 10 marketers agree that a good SEO tactic generates the highest-quality leads.

(HubSpot)

HubSpot’s digital marketing statistics show that most marketers recognize SEO creates the highest-quality leads. When you get a new website visitor thanks to a well-optimized site that offers content users find appealing and valuable, chances are much higher that the lead will become a client. Self-sourced leads from the sales team and those generated by outbound practices deliver poor results in comparison.

Marketers who prioritize blogging are 13 times more likely to achieve a return on their investment.

(Hubspot, VentureBeat)

Blog importance for SEO, as the statistics tell us, cannot be understated. According to a 2014 HubSpot report, marketers who put blogging high on their list of priorities are 13 times more likely to make a return on their investment than their colleagues who consider blogging unimportant.

82% of consumers feel more positive about a company after they read its custom content.

(Demand Metric)

Why is blogging so lucrative? Well, it’s because consumers love reading blogs posted by their favorite brands. According to branding statistics, having an active blog is a way of maintaining customer relations and cultivating your brand’s image. In addition, it remains one of the best-proven SEO facts that blogging also generates leads, and, ultimately, increases profits.

Updating, upgrading, and republishing existing blog posts with fresh content and images can increase organic traffic by as much as 111%.

(Backlinko)

So, now that we’ve established that maintaining a blog on your company website can pay back its investment fourfold, let’s see how you can make your existing blog better. SEO traffic generation can increase by 111% if you tweak your content by inserting more trending keywords and deleting irrelevant posts.

(Demand Metric)

As we’ve previously mentioned, you need backlinks to rank highly on Google. And you need to publish compelling content to get links. That said, it’s perfectly logical that companies with a blog receive 97% more links.

Companies that blog have 434% more indexed pages than those that don't.

(Demand Metric)

Tech Client’s SEO infographic highlights the astonishing influence blogging has on your ranking. Google page indexing is an essential factor in SEO. Having more indexed pages means your website will show up in more searches. It’s like Google’s stamp of approval that helps sites get better positions within searches. And blogging contributes heavily to getting more indexed pages - companies that share blog posts have an incredible 434% more indexed pages than companies that don’t blog.

B2B marketers with blogs receive 67% more leads.

(Demand Metric)

Statistics on SEO increasing sales reveal the undeniable effectiveness of content creation on generating leads. Businesses that publish blogs rank better than those that fail to engage in this fundamental digital marketing approach. Once you’re highly positioned on Google, more people know about your company, and the magic of SEO marketing happens. You get a lot more leads: 67% more, to be precise.

61% of consumers have been inspired by content to make a purchase.

(Demand Metric)

Well, isn’t this an inspiring SEO stat? As many as 61% of consumers say that reading content related to the product inspired them to buy it. Blogging truly is your chance to accomplish multiple business goals. Through this activity, you improve your search engine ranking, generate high-quality leads, and nurture customer relations.

47% of buyers read three to five pieces of content before engaging with a sales rep.

(Demand Gen Report)

SEO statistics from Demand Gen’s report revealed that nearly half of consumers read up to five blog posts from a company website before getting in touch with a sales rep. The content you publish on your website is what potential clients judge you by. So make sure you post content that reflects your brand values and post regularly.

In 2015, the number of US bloggers was projected to reach 31.7 million in 2020.

(Statista; First Site Guide)

While companies engage in blogging to promote their business, there’s also a number of people who blog just as a way of sharing their thoughts with like-minded people. According to Statista’s SEO blog statistics, the total number of bloggers likely exceeded 31 million last year. Additionally, 92.64% of all bloggers live in the US.

Regardless of the quality of your content, Google won’t present your website in the top results unless other websites confirm that quality by linking to it. The following statistics show why link building is an integral part of SEO success.

(Forbes)

Link building is an essential part of SEO Google efforts. Search engine optimization facts don’t lie; it’s virtually impossible to rank highly on Google if you don’t include both internal and external links in your pages. Virtually all top-ranking websites have at least one external link among a number of internal links, according to SEO statistics by Forbes.

(Ascend2/Collective)

Although link building is an integral part of any good SEO strategy - one of the SEO basics, if you will - large companies regard it as the most difficult thing to achieve. SEO keyword statistics reveal that keyword research follows as the second most challenging task, with 39% of large enterprises admitting they struggle with it. On the contrary, mobile and local search optimization are regarded as the least cumbersome tasks.

Adding the word “because” to your outreach emails can increase the response rate by 45%.

(Backlinko)

Remember to include the word “because” when reaching out to other websites from your niche and trying to get a backlink. According to Backlinko’s SEO ROI statistics, explaining your reason for writing to someone who doesn’t know you and possibly hasn’t heard of your website greatly increases your chances of getting a reply.

(Backlinko)

Backlinks from strong, authoritative sites are essential for reaching high positions on Google search results. Data provided by Backlinko in 2020 shows that first-ranked pages have nearly four times more backlinks than other sites on the first page of results. That means you really need to put your outreach efforts into high gear in order to improve your SEO ranking.

Why You Need SEO

The final section of our SEO statistics list is dedicated to the remarkable impact of search engine optimization on success in businesses. It supports lead generation so massively that many companies that didn’t consider it a priority no longer exist.

Inbound leads generated through SEO cost 62% less than outbound leads.

(HubSpot)

Google optimization can go a long way. According to budget statistics for SEA and SEO, getting SEO right for your company website can help you get more leads for less money than outbound techniques. In fact, cold calling and direct email strategies waste both human resources and money, while SEO works its own magic.

57% of B2B marketers agree that SEO generates more leads than any other marketing initiative.

(HubSpot)

HubSpot’s B2B SEO stats reveal that nearly 60% of B2B marketers understand just how efficient SEO is in lead creation. It’s not a quick fix but a long-term strategy, which when executed correctly has the potential to bring in more leads than any other marketing endeavor.

81% of internet users research a product online before making a purchase.

(Transaction)

With 8 in 10 shoppers researching products online before spending any money in a physical or online store, it really pays off to invest in your SEO game. Nailing SEO and getting top ranking translates into more revenue.

Bounce rates increase by 38% if your website takes two extra seconds to load.

(SolarWinds Pingdom)

Time is money. With a slew of offers from endless businesses, shoppers wait for no one. If your website doesn’t load in a flash, impatient consumers will go to your competitors. What’s more, Google included page loading time as one of its ranking factors in 2010 in its efforts to provide only the best browsing experience to its users.

Conversions fall by 20% for every extra second it takes a page to load.

(Think With Google)

How effective is SEO? Short answer: extremely. According to search engine marketing stats by SOASTA, every additional second it takes your website to load lowers the conversion rate by 20%. When you compare the lost profits with the cost of investing in an SEO specialist, you get a clear picture of the effectiveness of SEO.

A one-second decrease in homepage load speeds can lead to an increase in revenue.

(CloudFlare)

Cutting your loading speed in half - from four seconds to two - can significantly increase both your conversions and hence your revenue. It’s another example of how much internet users value and ultimately reward a company with a responsive website.

50% of users who perform a local search on their smartphone visit a physical store within one day.

(Search Engine Watch)

After checking Google results for a product that interests them, internet users act quickly. This search engine statistic shows that as many as half of them will go to a brick-and-mortar store close by, and over a quarter (28%) will buy something from a local business.

92% of consumers will pick a business on the first page of local search results.

(Search Engine Watch)

Few people read the results from the second page of Google, and even fewer do so when it comes to local searches. That’s why you need an effective SEO strategy that involves looking at keyword search stats in order to land your website in the top results.

Frequently Asked Questions
Is SEO still relevant in 2021?

While the SEO market saw massive changes in recent years, SEO rankings reports show that it’s still extremely relevant in 2021. SEO is still the main way to help your website reach the upper echelons of Google results and is regularly included in companies’ overall marketing and content strategies as one of the essential elements.

Is SEO a waste of money?

Definitely not, if used in conjunction with other important marketing strategies. SEO alone is nothing without quality content, smart marketing, outreach, and other efforts.

Is SEO a dying industry?

No, far from it. While SEO has changed and is definitely more complex than 5-10 years ago, it’s still an extremely powerful marketing strategy. One of the interesting facts about SEO is that its death has been announced several times over the years. Obviously, reports of its death have been greatly exaggerated.

Is SEO a good career?

SEO is a great career choice because it covers a wide range of elements and strategies you might find interesting and challenging. It encompasses digital marketing, web design, content writing, and much more. SEO can also be very lucrative.

Is SEO hard to learn?

Our SEO statistics reveal a growing and lucrative market. While the terms thrown around might seem complicated, SEO itself isn’t too hard to learn. However, it does require time, as there are several facets to cover – technical SEO, content SEO, and SEO marketing, among others.

About author

Ivana is a staff writer at SmallBizGenius. Her interests during office hours include writing about small businesses, start-ups, and retail. When the weekend comes, you can find her hiking in nature, hanging off of a cliff or dancing salsa.

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Victimless crimes without bloody traces, fingerprints, or mysteries worthy of Hercule Poirots’ insights and findings don’t shake the public too much. People don’t usually expect white-collar office workers with their noses buried into piles of papers to keep dark secrets. Despite that, white-collar crime statistics show the seriousness of this problem, which can have devastating consequences on businesses and enterprises.  Money laundering, embezzlement, financial statement frauds, check or payment tampering are among the most common crimes committed by white-collar workers. We compiled data regarding those felonies to help you learn more about white-collar corporate crimes.  White-Collar Crime Stats: Editor’s Choice Only 28% of white-collar employees involved in corporate crimes are women. A typical white-collar felon is a married male in his forties.   White-collar crimes cost the United States over $300 billion per year. Only 6.1% of corporate criminals come from an unhealthy family background. Only 9% of frauds happen in nonprofit organizations. Corruption accounts for 43% of white-collar crimes and causes a median loss of $200,000 per case.  The maximum prison sentence for insider trading in the US is 20 years. White-Collar Crime Demographics: Who Commits the Crimes? Only 28% of white-collar employees involved in corporate crimes are women. (2020 Global Study on Occupational Fraud and Abuse) If there has ever been a need to draw a forensic sketch of a typical corporate criminal for identification purposes, it very likely wouldn’t be a woman. Detailed research into the demographics of white-collar criminals showed that women are very rare corporate crime offenders, accounting for only 27% of committed frauds. The fact that a vast majority are men is understandable given the disproportion of females in higher management positions at corporations. Corporate crime statistics reveal that a typical white-collar felon is a married male in his forties. (Bajoka) (University of Cincinnati School of Criminal Justice) The typical white-collar criminal doesn’t look any different than the co-workers you sip your morning coffee with. He is likely in his mid-forties, though some start earlier. He doesn’t have a criminal record and hasn’t committed any criminal acts until his late 30s. Most of them boast at least a Bachelor’s degree and belong to the professions not so often associated with illegal activities: lawyers, financial advisors, accountants, and clergy members. Some companies use employee tracking software to get a better insight into their workforce, but these felons are usually in positions of power, where they don’t get tracked or at least know how to circumvent it.  Statistics of white-collar crime in the US show 35.3% of felons have more than $10,000 in assets. (University of Cincinnati School of Criminal Justice) As we can see from the statistics gathered in the research commissioned by The University of Cincinnati School of Criminal Justice, over a third of white-collar criminals are well-established in the society, with more than $10,000 in assets. 63.5% have residential stability, and out of that number, 50.3% are homeowners. They are usually highly ranked in their companies, often at managerial positions, and 65.8% of them have steady employment.  White-collar crime racial statistics reveal 73.9% of offenders are white. (University of Cincinnati School of Criminal Justice) Social and other prejudices often take over the minds of people when they think of criminal activities. Corporate crime is a different beast, though.  Nearly three-quarters of white-collar offenders are white people coming from middle-class or better backgrounds. Notably, income tax frauds are overwhelmingly white-male driven crimes, with 91.4% of perpetrators being male and 89.1% white. Only 6.1% of corporate criminals come from an unhealthy family background. (University of Cincinnati School of Criminal Justice) When we speak or think about thefts, kidnapping, rape, or murders, we often envision the perpetrators coming from tough financial conditions and unhealthy family backgrounds. Statistics on white-collar crime indicate some often overlooked facts regarding the families the felons come from. Namely, only 6.1% of them were raised in families where they were abused, neglected, or abandoned as children. Only 6% grew up with at least one family member involved in criminal activities, and 15% had parents who struggled to provide the necessities of life. Common Types of White-Collar Crimes Asset misappropriation schemes account for 86% of frauds and cause a median loss of $100,000 per case. (2020 Global Study on Occupational Fraud and Abuse) Now that we know who commits white-collar crimes and the statistics behind them, we can determine the most common types of these crimes. According to the data gathered in the Report to the Nations global study on occupational fraud and abuse, the most frequent fraud scheme is asset misappropriation. This felony accounts for 86% of all white-collar crimes, but, luckily, it’s the least costly type with a median loss of $100,000 per case. Asset misappropriation happens when an employee misuses or steals the company’s resources and thus defrauds their employers.  Financial statement frauds are the most costly type of white-collar crime, with a median loss of $954,000. (2020 Global Study on Occupational Fraud and Abuse) Luckily, white-collar crime statistics indicate that financial statement fraud schemes are the least common type of corporate fraud, accounting for only 10% of the cases. So what are financial statement frauds? They involve schemes in which the offender intentionally omits or misstatements the material in the company’s financial statements. Corruption accounts for 43% of cases and causes a median loss of $200,000 per case. (2020 Global Study on Occupational Fraud and Abuse) Corruption takes up an expectedly high proportion of occupational frauds. Offenses such as bribery, extortion, conflicts of interest, bid-rigging, and other illegal activities cause losses of around $200,000 per case. One of the more alarming facts about white-collar crime is that corruption cases often cost companies more than just money. Often their reputation goes on the line, and many have to reach out to costly reputation management services to mitigate the damage. 64% of organizational offenses in the United States happen in closely-held or private corporations. (United States Sentencing Committee) Speaking of the structure of the organizations where frauds are committed, 64% of them are private or closely-held corporations. US white-collar crime statistics show that limited liability companies account for 22.7% of cases, and 9.3% of cases happen in publicly traded corporations. If we dig deeper into the infrastructure of American businesses committing corporate offenses, we can conclude that most are small in size. Namely, 66.1% had fewer than 50 employees, and only 9.7% had more than 1,000.  Only 9% of frauds happen in nonprofit organizations. (2020 Global Study on Occupational Fraud and Abuse) Although nonprofit organizations reported very low white-collar crime rates, the $75,000 in damages per case can be a serious blow to smaller organizations. According to the 2020 Report to the Nations study, private organizations accounted for 44% of corporate frauds, public ones for 26%, government agencies for 16%, and other company types for 6%. General White-Collar Crime Statistics FBI white-collar crime statistics show that these criminal offenses cost the US over $300 billion per year. (Cornell Law School 2020 Global Study on Occupational Fraud and Abuse) According to the Federal Bureau of Investigation (FBI), corporate crime offenses are estimated to cost the US more than $300 billion every year. Aside from fines, other penalties for white-collar crimes include paying the cost of prosecution, home detention, forfeitures, community confinement, supervised release, and even imprisonment.  Only 56% of organizations conducted an investigation of their worst corporate criminal incident. (PwC's Global Economic Crime and Fraud Survey 2020) When we look at white-collar crime report statistics, we can see that the main reason for the persistent recurrence of corporate crime might be the lack of people willing to report it. Figures show that only 56% of businesses conducted an investigation of their worst incidents related to white-collar crime. Simultaneously, barely one-third of organizations reported the incident to the board. 89% of the interviewees reported negative emotions after an incident or fraud happened at the company. Taking all the necessary steps to address and better understand the issue results in fewer fraud cases in the future. Ignoring white-collar crime sentencing statistics for a moment, nearly 60% of companies who conducted detailed investigations into the fraud cases ended up being better off for it.  80% of white-collar crime perpetrators received some punishment in 2020, but only 59% of the cases were referred to law enforcement agents. (2020 Global Study on Occupational Fraud and Abuse) Organizations can refer to the corporate criminal incident internally, through civil litigation, or by reaching out to law enforcement. The statistics on the response to frauds indicate that nearly half of the victim organizations (46%) never refer these frauds to law enforcement, believing that internal discipline is sufficient. Another big reason for refraining from reaching out to the criminal justice system is the fear of bad publicity (32%). There were 755 cases of money laundering in the United States in 2020. (United States Sentencing Committee) White-collar crime statistics by the state indicate that the Southern District of Florida had the highest number of money laundering cases during the fiscal year of 2020 (42). This was followed by the Southern Districts of New York and Texas, with 33 convictions each. One of the ways to prevent money laundering and tax evasion is to engage professional tax software solutions to help companies stay up-to-date and compliant with state and federal tax laws. White-collar crime prison statistics reveal that the maximum prison sentence for insider trading in the United States is 20 years. (US Securities and Exchange Commission) Even though not many people and organizations are willing to go to law enforcement in resolving corporate fraud cases, there are exceptions. When reaching out to the criminal justice system to solve the problem, victim organizations can expect the maximum prison sentence for insider trading to be 20 years. At the same time, the maximum amount of money charged from corporate criminals is $5 million for individuals and $25 million for organizations. Obviously, insider trading is just one of the many corporate frauds that can ruin a company’s finances and reputation, but the steep punishments should serve to encourage more people to speak up and get the felons convicted.
By Danica Djokic · October 07,2021
Diversity and inclusion are some of the most important policies that can not only improve the working environment and enhance employee engagement but significantly contribute to all other aspects of any business. The benefits are numerous, and we will discuss them as we unveil some of the most interesting diversity in the workplace statistics. Being a diverse company means hiring people of different ethnicities, gender, age, religion, etc. Companies that have successfully implemented D&I initiatives are often seen as more desirable for employees due to their broader perspective and the positive attitude they cherish. We have done our research, and these are some of the reasons everyone should embrace diversity. Editor’s Choice of Diversity in the Workplace Statistics In 2019, millennials accounted for 35% of the US labor force. Only 8% of CEOs at Fortune 500 companies are female. Diverse companies are 70% more likely to acquire new markets. 46% of Hispanic and 39% of black women earn less than $15 an hour. During the COVID-19 pandemic, fathers who worked remotely were promoted three times more than women in the same position. General Workplace Diversity Data and Stats In 2020, only 17.9% of persons with disabilities were employed in the US. (US Bureau of Labor Statistics) Based on the report published by the US Bureau of Labor Statistics, in 2020, the unemployment rate for persons with disabilities grew compared to the previous year. In 2019, the percentage of employed persons with disabilities in the US was 19.3. However, those numbers dropped to 17.9 the following year.  Regarding people without disabilities, the report stated 66.3% of them were employed during 2019, but the numbers decreased to 61.8% in 2020. These rates show that there is still much work to be done to overcome the lack of diversity in the workplace, and statistics will need to include more people with disabilities in the workforce going forward. By 2024, it’s expected that 24.8% of the US workforce will be employees older than 55. (Deloitte) It’s not a secret that the US workforce is aging each year. Research on shifting workforce demographics, conducted by Deloitte, suggests that by 2024 employees aged 55+ will make up 24.8% of the workforce. This might not mean much to you, but it is a severe increase if we go back to 1994 when this percentage was significantly lower, or to be precise, 11.9%. The research also projects that the US workforce diversity statistics are about to change and, by 2024, less than two-thirds of the labor force will be defined as “white non-Hispanic.” Back in 1994, over 75% of the labor force fell into that category. In 2019, millennials accounted for 35% of the US labor force. (Pew Research Center) Millennials are all those born between 1981 and 1996, and back in 2019, they accounted for over a third of the US labor force. In 2016, the millennial generation surpassed Generation Xers and became the largest population in the US labor force.  According to research from 2019, Millennials are expected to comprise 75% of the global workforce by 2025.  Gender Diversity in the Workplace Statistics Only 8% of CEOs at Fortune 500 companies are female. (Statista) The gap between male and female leadership roles has always been a thing, and there are multiple statistics to confirm that. However, it looks like things are changing for the better. As Statista confirmed earlier this year, there’s been a new record when it comes to female CEOs. As of June 14, 2021, there were 41 female CEOs employed at Fortune 500 companies. According to the statistics, this wasn’t the only record that got broken. For the first time ever, two black women are running America's 500 highest-grossing companies, giving us hope that gender diversity on executive boards might become a reality in the not-so-distant future. In terms of the median salary in the US, women earn around 18% less than men. (PayScale) The gap between the leadership roles isn’t the only hurdle that women are facing in business nowadays. PayScale, a company that helps employers and employees understand the appropriate pay for every position, reviewed these issues in its Gender Pay Gap Report for 2021. According to this report, women earn only $0.82 for every dollar a man makes. Although it might sound discouraging, this is a slight improvement compared to 2020, when they earned one cent less, as per employment diversity statistics. Also, bear in mind these are uncontrolled pay gap statistics - when doing the same job with the same qualifications, the numbers are less dire: women earn 98 cents for every dollar a man does. During the COVID-19 pandemic, fathers who worked remotely were promoted three times more than women in the same position. (CNBC) The ongoing COVID-19 pandemic has affected all aspects of the business as we know it. Many had to adapt to the new reality and switch to their home offices instead. According to a CNBC report, 34% of men with children working from home received some kind of promotion during this period.  On the other hand, women’s jobs have been hit much harder by the pandemic. According to an analysis conducted by the National Women’s Law Center, of the 1.1 million workers ages 20 and over, who left the labor force between August and September of 2020, 865,000 were women. Racial and Cultural Diversity in the Workplace Statistics 46% of Hispanic and 39% of black women earn less than $15 an hour. (The Washington Post) In 2019, around 39 million people earned less than $15 per hour. These 39 million employees made about 28% of the workforce at the time, and the majority of the low-wage category consisted of Hispanic and black women. In fact, they were more than 2x as likely as white men to fall into this wage category.  Based on the Washington Post’s research on diversity in the workplace, statistics haven’t really changed since 2019. Roughly 46% of Hispanic women and 39% of Black women still make less than $15 an hour. On the other hand, only 18% of White and Asian men hover around this wage bracket. More than 90% of all Google employees are white or Asian men. (Statista) According to Statista, the distribution of Google employees in the US from 2014 to 2021 does not look very racially or gender-diverse. The data for 2021 shows that white men account for 50.4% of employees, with Asian men following with 42.3%. On the flip side, only 4.4% of the employees are black men and women. If you look at the timeline of these statistics on diversity in the workplace, you will see the Asian population is experiencing steady growth, while the white population dropped from 64.5% in 2014 to 50.4% in 2021.  In 2019, black people held only 3.2% of senior leadership roles in large organizations in the US. (Coqual) “Being Black in Corporate America” is the name of Coqual’s intersectional exploration aimed to show if and how things have changed for the black people in the US during the past few years. The research on the representation of black adults in the US has shown that only 3.2% of black people held senior leadership roles in major companies, with just 0.8% of them being Fortune 500 CEOs. Benefits of Diversity in the Workplace Statistics Diverse companies produce 19% more revenue than those with non-diverse leadership. (Forbes) A study by the Boston Consulting Group (BCG), published in 2018, has found that diverse leadership increases the bottom line for companies. According to the study, increasing the diversity of leadership teams can lead to improved financial performance and better innovation. The study included 1,700 companies of all sizes across eight different countries. These findings are important as they show that diversity isn’t just an inclusion metric but an integral part of any successful business. In 2019, gender-diverse companies were 25% more likely to outperform their competitors. (McKinsey) Various diversity in the workplace stats show just how important diversity is and how it can help boost the overall performance of businesses of all sizes. Based on the findings from McKinsey’s research in 2019, companies with gender diversity have 25% higher chances to achieve higher profits than those with less gender diversity on the executive boards. Ethnic diversity in leadership teams is another vital factor. According to the report, companies implementing ethnic and cultural diversity on the executive level have a 36% likelihood of outperforming the competition.  Diverse companies are 70% more likely to acquire new markets. (Harvard Business Review) (Josh Bersin) Establishing a diverse workplace is vital for all modern organizations, and there are many diversity in the workplace statistics that prove this. Diverse companies also have 2.3 times higher cash flow per employee. They are also far better at capturing new markets when compared to the companies that do not practice diversity hiring.  80% of US job candidates look for inclusion when choosing an employer. (Deloitte) Salary and working hours aren't the only deciding factor when it comes to choosing a new employer. Back in 2017, Deloitte published a research paper that surveyed more than 1,300 full-time employees from a range of organizations all across the US. The paper showed just how important diversity and inclusion initiatives are by showing that four-fifths of all employees look for an inclusive workplace. 39% of respondents confirmed they would quit their current job if they found a more inclusive working environment, while 23% indicated they already left a job for that very reason.
By Nikolina Cveticanin · October 04,2021
Women account for 50.8% of the US population, hold 57% of all undergraduate degrees, and approximately 60% of all master’s degrees. And even though they hold about 52% of all management-level jobs, American women cannot keep pace with men in terms of representation when it comes to top leadership roles.  As male vs. female CEO statistics show, it’s the profit and loss roles or P&L responsibilities such as leading a brand, unit, or division, that set executives on the track to becoming a CEO. On the other hand, women who advance into C-suites - the “chief” jobs in companies - typically take on the roles such as head of human resources, legal, or administration. Although all of these functions are extremely important, the line of work they focus on doesn’t involve profit-generating responsibilities, which rarely makes them a path to running a company. Why does the percentage of CEOs that are female remain low in all parts of the world? There isn’t a simple answer to this question. Several studies have shown that it’s the fusion of work-life constraints, early professional trade-offs, and firmly established attitudes towards women in power and the skills and traits that make a good leader that can explain why the careers of equally ambitious and capable men and women often take such different turns. Let’s take a look at some of the most interesting findings. Male vs Female CEO Statistics - Editor’s Choice Female CEOs are running 41 Fortune 500 companies. There are two Black women among the Fortune 500 CEOs. Women made up only 5% of the CEOs appointed in 2020 globally. At the CEO level, men outnumber women by approximately 17 to one.  59% of male employees aspire to become CEOs versus 40% of women. 77% of women say the biggest obstacle to gender equity at the workplace is the lack of information on how to advance. Between 2015 and 2020, the share of women in senior vice president roles in the US increased from 23% to 28%. (McKinsey & Company) Over the same period, the percentage of women in the C-suite went up from 17% to 21%. All women, especially those of color, remained significantly outnumbered in senior management positions. However, prior to the start of the coronavirus pandemic, the representation of female workers in corporate America was slowly trending in the right direction.  According to 2020 statistics on female CEOs in the United States, 21% of C-suite members were women.  (McKinsey & Company)  Based on the survey results published by McKinsey & Company, there’s a leaky pipeline for women in leadership. In 2020, female workers accounted for 47% of entry-level positions, 38% of management roles, and 33% senior management/director roles. Women were entrusted with under one third (29%) of all vice president positions in American organizations. For every 100 men who got promoted to a managerial role, only 85 women advanced to the same position, based on the 2020 data.  (McKinsey & Company) This gap was even larger for women of color as only 71 Latinas, and 58 Black women received a promotion. Consequently, women remained underrepresented at the managerial level holding just 38% of manager positions, while men accounted for 62%. Male vs female CEO statistics from 2020 indicate that 39% of senior-level women burned out compared to 29% of men. (McKinsey & Company) Furthermore, 36% of women felt pressured to work more, in comparison with 27% of men. At the same time, 54% of C-suite women reported that they constantly felt exhausted, and so did 41% of men in similar positions. More than 50% of women in senior leadership roles promote gender and racial equality at work, in comparison with approximately 40% of male top executives. (McKinsey & Company) Women in leadership positions are more likely than men in senior-level roles to take a public stand on racial and gender diversity and champion the advancement of employee-friendly programs and policies. Women CEOs are also more likely to sponsor and mentor other female workers. According to the results of a recent survey, 38% of women in senior-level positions currently mentor or sponsor at least one woman of color, compared to only 23% of men in the same roles.   Female CEOs are running 41 Fortune 500 companies. (Fortune, Statista) In 2021, the number of women appointed to CEO positions in America's 500 highest-grossing companies reached an all-time high. However, the new record still only translates to approximately 8% of female representation at the top of the country's largest public businesses.  On the plus side, the number of women CEOs of Fortune 500 companies almost doubled in comparison with 2018 when there were 24 females leading the nation’s biggest businesses. Calls for diversity and inclusion in the highest echelons of America’s business world are starting to bear fruit as the number of female Fortune 500 chief executive officers increased for the third consecutive year. The top five biggest female-led Fortune 500 businesses as of August 2021 are CVS Health (rank four), Walgreens Boots Alliance (rank 16), General Motors (rank 22), Anthem (rank 23), and Citigroup (rank 33).  Speaking of women in leadership roles, statistics show that there are two Black women among the Fortune 500 CEOs. (Fortune) For the first time, two Black women are running Fortune 500 businesses - Roz Brewer of Walgreens Boots Alliance (rank 16) and Thasunda Brown Duckett of TIAA (rank 79). Before Duckett and Brewer started their new jobs in 2021, only one Black woman - Ursula Burns, former Xerox chief - had ever been appointed CEO at a Fortune 500 business on a permanent basis. After Burnes stepped down from the role in 2017, and, with the exception of Bed Bath & Beyond's Mary Winston, who worked as interim chief for a few months in 2019, Black female chief executive officers have been missing from the Fortune 500 list ever since. Citigroup CEO Jane Fraser is the first woman to run a major Wall Street bank. (Fortune) Fraser’s appointment marked huge progress for the financial industry. Much like Dick's Sporting Goods chief Lauren Hobart, Clorox chief Linda Rendle, new Coty CEO Sue Nabi, Walgreens Boots Alliance’s Roz Brewer, Thasunda Brown Duckett of TIAA, and CVS’s CEO Karen Lynch, Fraser took over from a male CEO. Statistics on Fortune 500 CEOs by gender reveal that there were only 37 female and 463 male chiefs leading America’s highest earning businesses in 2000. (Fortune) The number of women in CEO positions in the Fortune 500 hasn’t been growing steadily throughout the last two decades. There were 24 female chiefs in 2015, 21 women CEOs in 2016, and 32 women running Fortune 500 businesses in 2017, while that number dropped to 24 in 2018.  At the median, 16 female CEOs earned $13.6 million in 2020, in comparison to $12.6 million for the 326 men included in a study. (Equilar) According to a study published in May 2021 comparing a male CEO salary vs. a female CEO salary, women have outpaced men in total pay but remained underrepresented in executive positions. Equilar’s study indicates that Lisa Su, the chief executive officer of Advanced Micro Devices, was the highest-paid woman for the second consecutive year and the highest-paid CEO overall in 2020.  Globally, women made up only 5% of the CEOs appointed in 2020. (Heidrick & Struggles) The highest percentage of newly-appointed female CEOs was in Ireland (15%), while the lowest was in Brazil (0%). This is according to a paper that analyzed the backgrounds of chief executives leading 965 of the largest companies in 20 markets around the world. It sought to identify the skills and experience that shaped their path to the top while taking different male vs. female CEO statistics into account.  At the CEO level, men outnumber women by approximately 17 to one.  (Morningstar) According to a study that explored the gender gap in US companies, the number of male executive officers is seven times higher than the number of women holding the same positions. More than 50% of the companies analyzed didn’t have a single female on their lists of executive officers. Jackie Cook, the author of the Morningstar report, found that online retail giant Amazon didn’t have any women among its highest-paid executives as of 2020.  Women who negotiate for raises and promotions are 30% more likely to be considered as "too aggressive" or "intimidating". (Business Insider) Speaking of male managers vs. female managers, statistics reveal that women who don’t negotiate at all are 67% less likely to receive the same negative feedback. The proportion of women in senior management roles increased from 20% in 2011 to 29% in 2020, globally. (Grant Thornton) As 2019 saw a jump of 5% compared to 2018 (amounting to a total of 29%), 2020 represents a leveling off of the progress made during the previous year. This lack of movement doesn’t necessarily reflect a failure of companies to address the existing gender gap. Globally, the proportion of companies with at least one woman in senior management was 87% in 2020.  (Grant Thornton) The number of female CEOs and senior managers has risen by almost 20 percentage points over the last few years. For comparison, this figure stood at 68% in 2015 and 68% in 2017.  77% of women say the biggest obstacle to gender equity in the workplace is the lack of information on how to advance. (Working Mother Research Institute) Only 41% of female survey participants, as opposed to 64% of male respondents, said they have a network of coaches, mentors, and sponsors offering them career guidance. 37% of women versus 64% of men said that their companies provide information on career paths that lead to executive roles. (Working Mother Research Institute) Additionally, women CEO statistics indicate that 74% of female employees understand what the specific requirements are for advancing to the highest-paying roles in their companies even though they don’t receive this type of information directly.  60% of women believe they have the same opportunities to advance as anyone else at their workplace versus 74% of men.  (Working Mother Research Institute) Similarly, 65% of women express they are satisfied with the way their careers are progressing, and so do 78% of men.  Male vs female CEO stats reveal that 59% of male employees aspire to become chief executives versus 40% of women.  (Working Mother Research Institute) Of those women who aspire to become CEOs, 6% are first-level managers (as opposed to 13% of men) and 39% are executives. The same goes for 40% of men hoping to take on the role of chief executive officer.  Businesses with high representations of women in leadership roles had a 35% higher return on equity and 34% higher total shareholder return in comparison with male-dominated companies.  (Catalyst) Female vs male CEO statistics compiled by an NGO during a review of 353 Fortune 500 companies show that the differences were most apparent in facial services, consumer discretionary, and consumer staples industries.
By Milica Milenkovic · September 24,2021

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