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SEO Statistics

70+ SEO Statistics to Help You Land on the First Page

by Ivana Vojinovic

If you own a business in the 21st century and you don’t have an online presence, you’re doomed to fail. This might sound harsh, but it’s reality.

If you want to increase your number of leads, get more customers, promote your work, or sell any type of service, you need to show up in online search results, preferably at the top. 

To help you tackle this task, we’ve compiled a list of the most relevant SEO statistics for growing businesses. Keep reading to get the inside scoop on what works and what doesn’t in this ever-changing game of search engine optimization.

Fascinating SEO Stats Cherry-Picked by Our Editor:

  • 93% of all online activities start with a search engine.
  • 75% of searchers never click past the first page of results.
  • As many as 46% of all Google searches are local. 
  • 70% to 80% of users completely ignore paid ads.
  • Google holds 74.19% of the search engine market in 2019. 
  • 61% of marketers say growing SEO and organic presence on their websites is one of their top inbound marketing priorities.
  • 51% of all website traffic comes from organic searches.
  • Companies that blog have 434% more indexed pages than those that don’t.
  • Leads from SEO are eight times more likely to become paying customers than those generated through traditional ad campaigns.
  • The US SEO market is projected to reach $80 billion in 2020.

General SEO Facts and Figures

1. 93% of all online activities start with a search engine.

(Forbes)
Want to buy a new phone? You search its specs online. Hungry? You search for restaurants near you. Going on vacation? Chances are you’ll book your next trip online rather than going to a travel agent.
We have become highly reliant on the internet to meet almost all our daily needs for information. So it comes as no surprise that practically all online activity begins with a good old search engine.

2. The two most popular activities people engage in online are search and email.

(SMA Marketing)
In fact, according to SMA Marketing’s SEO data, surfing the web after doing a browser search and checking emails are the two most common activities for internet users.

3. Google receives 40-60 billion searches per month in the US alone.

(Moz)
On average, Americans use the world’s most popular search engine to conduct 3.4 searches per user, per day. This amounts to anywhere between 40 and 60 billion monthly searches in our country, as Google search statistics published by Moz recently revealed.

4. There are 236.5 million search engine users in the US.

(Statista)
OK, so 93% of all internet activity begins with a search engine. But how many people actually use search engines in the US? Statista informs us that this number is a staggering 236.5 million in 2019, a substantial increase from 213.6 million back in 2014 when the data was first collected. What’s more, the number of search engine users is projected to grow even further the following year, reaching 239.1 million according to these search engine statistics. This means nearly every adult in America uses internet browsers by now.

5. Search engines generate 300% more traffic for websites than social media.

(SMA Marketing)
Even though social media is wildly popular, search engines like Google, Yahoo!, and Bing are responsible for driving 300% more traffic to sites than social networks. As social media and SEO statistics show, creating engaging content that will rank well has the power to bring in a lot more business than social media posts. Don’t get us wrong, though – you shouldn’t forsake website content for social media, or vice versa. The best game plan is to have a balance between the two, posting regularly on both.

6. Search engine optimization marketing spending in the United States is projected to reach nearly $80 billion in 2020.

(Statista)

Bearing in mind the previous SEO stat, it makes perfect sense that the industry is worth billions in the US alone. In 2010, American marketers spent $22.1 billion on professional SEO services to optimize their websites so their companies would rank on the first page of Google. In the almost 10 years since, the importance of ranking among the top results has only increased. As has total spending on SEO – it’s nearly quadrupled.

7. 14.6% of SEO-generated leads are converted into sales.

(Crazy Egg)

SEO statistics point to the amazing conversion power of search engine marketing. As many as 14.6% of website visitors who discover websites thanks to successful search engine optimization end up becoming customers. This is huge compared to the 1.7% conversion rate of traditional outbound strategies like emails and print advertising. In other words, the leads you get from SEO are eight times more likely to become paying customers than the ones you generate through traditional ad campaigns.

8. 61% of marketers say growing SEO and organic presence on their websites is one of their top inbound marketing priorities.

(HubSpot)
Inbound marketing is all about creating meaningful connections with your clients. And what better way of doing just that than delivering the content your clients want to see? HubSpot’s SEO stats show marketers are mostly on the same page when it comes to ranking SEO on their list of inbound marketing priorities. As a matter of fact, six in 10 marketers consider it priority number one, with only 5% of them viewing SEO as an overrated marketing tactic.

9. Half of all search queries contain four words or more.

(HubSpot)
Internet search statistics highlight the fact that people tend to search for longer terms, including four or more words in half of their searches. One-word search queries account for 21.71% of all queries, while two-word searches make up 23.98%. Searches containing three words comprise 19.60% of overall results.

10. The average length of first-page content on Google is 1,890 words.

(Backlinko)
Just as people like entering long search terms into their favorite browser, they also enjoy getting lengthy, comprehensive answers to their queries. Google search stats published by Backlinko after thoroughly analyzing 1 million Google search results indicate that that longer content delivers better results. Posts around 2,000 words long tend to rank higher than their shorter counterparts on the same subject.

11. 93% of mobile users are likely to click on the first set of results when doing a “near me” search.

(Uberall)
When asked how likely they were to click on the first two to three search results after conducting a “near me” search, 60% of respondents said they were “very likely” to do so, and another 33% said they were “likely” to click on the top results. Only 5% responded they “weren’t sure what they would click” and 2% said they “wouldn’t click on the top results.”

12. 21% of Google users access more than one result of a search.

(Moz)
According to search engine traffic statistics, only a fifth of all Google searches result in more than a single click. This stat only emphasizes the importance of ranking highly on Google, since most people clicks only on the top results and nothing else.

13. 51% of all website traffic comes from organic searches.

(BrightEdge)
When looking to bring people to your website, regardless of whether you’re in the B2B or B2C niche, nothing beats organic traffic. Judging by BrightEdge’s websites traffic stats, it’s by far the most successful method as it generates more than half of all website traffic on its own. Paid searches are responsible for a lean 10% of website traffic, social networks attract only 5% of visitors, and the remaining 34% come from all other sources combined (including emails, displays, and referrals).

14. 70% to 80% of users completely ignore paid advertisements.

(SMA Marketing)
And while content is king, responsible for the better part of website traffic and lead conversion, paid advertisements deter most users. A Google result that shows at the top of the search results page marked with a tiny “Ad” sign will be overlooked by up to 80% of people hunting for information.

15. An average Google search session takes less than a minute.

(Moz)
Google is the preferred search engine in the world for a reason. It requires just under a minute from when you enter your query to when you get the result you’re after.

16. 75% of searchers never click past the first page of results.

(SMA Marketing)
Search engine traffic stats published by SMA Marketing confirm what most of us know from first-hand experience: most people never check the second page of Google results. Three quarters of internet users focus on the results listed on the first page, mostly at the top of it. Only a quarter of searchers peek around the corner to see what’s on the second page.

17. 8% of search queries are entered into a browser in the form of a question.

(Search Engine Journal)
Google keywords stats tell us that even though many people are used to looking up terms by entering keywords only, some 8% still enter full questions into the search bar. There’s nothing wrong with this method of browsing, and you should actually keep it in mind when forming your SEO plan.

18. YouTube is the second largest search engine.

(SMA Marketing)
Considering its number of users, daily searches, and time people spend on the website, it’s no surprise that YouTube is the world’s second largest search engine. This video giant is owned by the same company as Google – Alphabet Inc. – so it’s safe to say these two platforms dominate the top spots, leaving their competition far behind.

Google Search Engine Statistics

When talking about SEO, most people think Google. After all, it is the world’s most used search engine, responsible for driving the most traffic to websites. It holds the dominant portion of the search engine market and it delivers search results in a matter of seconds. That’s why, for most marketers, achieving good SEO results means ranking high on this particular search engine.

19. Google’s search engine market share in 2019 is a whopping 74.19%.

(Net Market Share)
Google has practically wiped out all its competitors, grabbing a giant portion of the search engine market share – almost three quarters of it, to be more precise. Leaving YouTube out for the fact that it’s a video-streaming platform, Bing is a distant second, holding only 11.40% of the world market. Baidu, the largest Chinese search engine, takes third place with its 9.48% share. Yahoo! and Yandex round up the top five list with 2.64% and 0.90% share respectively.

20. 76,282 Google searches take place every second.

(Internet Live Stats)
Google now processes almost 80,000 search queries every second on average. This means there are over 7 billion Google searches per day and 2.4 trillion searches per year worldwide.

21. 96% of mobile search traffic is generated on Google.

(HubSpot)
When it comes to getting info on the go, internet users the world over rely on Google. According to HubSpot, as much as 96% of mobile search traffic comes from this search engine alone.

22. A 40% drop in internet traffic was recorded when Google went down.

(TechJury)
During a five-minute glitch that occured in 2013, internet traffic dropped by an incredible 40%, according to TechJury’s Google stats. This paints a vivid picture of just how much internet users depend on the world’s largest search engine to lead them to other websites. Nobody needs to bother remembering the exact URL of the websites they visit when Google serves as the perfect intermediary in the process.

23. Google introduces 500 to 600 changes to its search algorithms every year.

(Affiliate Marketer Training)
Most people doing business in the 21st century are aware of the importance of SEO. Rank well on Google and you’ll have more website traffic, which will in turn generate more leads who will later become customers. Simple enough, right? But how can you accomplish this goal with Google constantly changing its algorithm for ranking search results? That’s the key question. Luckily, only a few of the hundreds of yearly algorithm adjustments are considered major game changers.

24. 16% to 20% of daily Google searches are queries that have never been raised before.

(Internet Live Stats)
Google search numbers reveal that up to a fifth of Google searches performed on a daily basis are composed of entirely new keywords or questions. Talk about human ingenuity. And Google’s resourcefulness, for that matter.

25. Over a third of Google searches performed on a PC get no clicks at all.

(Moz)
The search engine giant goes out of its way to provide the most relevant information in its top results. And it seems to be on the right path, given that between 31% and 41% of all desktop searches end without any clicks. Typing “Miami weather” or “shoe stores near me” tends to give users all the information they need. This number goes up to 57% when it comes to mobile searches.

26. Images get only 3% of all Google search clicks.

(Moz)
What percentage of clicks on Google search results go to images? Google traffic stats recently published by Moz after extensive research reveal that just 3% of clicks on Google search results are for images.

27. The volume of Google searches grows by roughly 10-15% every year.

(Internet Live Stats)
In the first years following the launch of Google, the company’s growth rate was extraordinary with a 17,000% year-to-year increase in search volume between 1998 and 1999, 1,000% between 1999 and 2000, and 200% between 2000 and 2001. Google searches continued to increase at rates of between 40% to 60% by the end of the first decade of the 21st century. After 2010 it started to slow down, stabilizing at a rate of 10-15% rate in recent years, according to search engines statistics.

28. Only 15% of the millions of active US web users perform at least one Google searches a day.

(Moz)
Even though Google’s growth has been steady in the last few years and despite the fact it receives nearly 80,000 searches per second, it still has a lot of room to expand. According to Moz, only 15% of American web users perform daily searches on this browser, 45% perform at least one query in a week, and 68% make one or more queries monthly.

29. About 40% of Google page one organic listings are HTTPS.

(Blue Corona)
Multiple studies have shown a slight correlation between HTTPS and SEO. Websites that use Hypertext Transport Protocol Security are more secure and they load faster. HTTPS has been a signal in Google’s ranking algorithm since 2014.

Voice Search Stats

AI has been around for years and is more readily used than we might realize. Indeed, this technology has the power to transform nearly all aspects of our lives. Is the way we search the web one of them? Absolutely. SEO facts from 2019 show the change is well underway.

30. Voice queries have increased by 3,400% since 2008.

(SMA Marketing)
Search engines usage statistics point to the growing popularity of voice search. From Google Home and OK Google to Siri, Cortana, and Amazon Alexa, voice search technology is undergoing a period of huge proliferation as people get used to talking to AI.

31. By 2020, voice searches will make up for 50% of all online searches.

(HubSpot)
Actually, people are feeling more and more comfortable with this type of tech. A recently published HubSpot search engine statistic predicts that half of all online queries will be conducted via voice as soon as next year.

32. 55% of households in the US and the UK are expected to own smart speaker devices by 2022.

(OC&C Strategy Consultants)
This is quite an increase from December 2017, when some 13% of homes in the US and 10% in the UK owned one of these devices. In just a five-year period, smart speakers are expected to be a part of 55% of households, which will significantly affect SEO.

33. 31% of smartphone users worldwide use voice search technology at least once a week.

(Statista)
Google keywords search statistics are bound to change as more mobile phone users get accustomed to voice search. Instead of short keywords that are easy to type, the proliferation of voice search will bring full questions back to search engines.

34. 20% of queries on Google’s mobile app in 2016 were voice searches.

(Think with Google)
The latest available website search statistics from Google inform us that a fifth of all Google mobile app searches were done by voice in 2016. Remember, these figures reflect the state of affairs from three years ago; we can only assume this number has gone considerably up since then.

Local SEO Statistics

When entering Google search words, most users want to see local results. Google has taken note of this and is delivering search results based on users’ locations. Business owners need to be aware of this when creating their SEO strategy.

35. As many as 46% of all Google searches are local.

(GO-Globe)
Nearly half of all Google searches are looking for local information. People often want to know the working hours of a local establishment, the availability of certain goods in local stores, or the weather for the area. This is so often the case that local searches now make up 46% of all Google queries.

36. 61% of mobile searchers say they would be more likely to contact a local business if it had a mobile-friendly website.

(Junto)
Search engine optimization stats remind us how important it is to make your website mobile-friendly. People are highly dependent on their mobile devices these days. Failing to optimize your website to provide for a smooth browsing experience across devices can cost you. As many as six in 10 internet users say they would be more inclined to get in touch with a local business if it had a mobile-optimized site.

37. 76% of people who make a local search visit a local business within five miles of their location.

(Think with Google)
Focusing your SEO efforts on ranking high in Google local searches is a smart move. Why? Because most people who seek local information end up going to brick-and-mortar businesses within a five-mile radius. Even better, 28% of those searches actually result in a purchase.

38. 50% of local mobile searches concern business information like the address or working hours of a local business.

(GO-Globe)
People want to get useful information quickly when conducting local searches. Finding a place or learning when it closes is the intent behind half of all local queries. So, if you want to increase foot traffic to your business, be sure to make this info available.

39. As many as three quarters of local searches result in a phone call.

(GO-Globe)
GO-Globe’s local search statistics suggest that, even though the internet has become the first place where people look for information, they still love getting in touch via phone. Some 76% of local searches lead to a phone conversation with a local business.

40. Mobile searches for “stores open now” or “food open now” have increased by 2.1 times in the past year.

(Think with Google)
According to Google’s data, local searches for restaurants’ and stores’ working hours have more than doubled in the past year. This is yet another reminder of how local SEO can make or break a small business. If you fail to optimize your website to provide searchers with relevant information about your establishment, they will simply go to a business that made their working hours and location easy to find.

41. 30% of all mobile queries are related to location.

(Think with Google)
What’s the point of having a wonderful little restaurant if no one can find it? Or offering great yoga classes that only a handful of yogis know how to get to? Internet users need to be able to find your business online if you want it to flourish. Provide your address and a map for the best results.

42. 86% of modern shoppers look up the location of a business on Google Maps.

(GO-Globe)
Local SEO statistics for 2019 point to the amazing popularity of Google Maps. Almost nine in 10 consumers look for local businesses and directions to them using this app. Conclusion? Get you business on Google Maps, ASAP!

43. 72% of computer and tablet users, as well as 67% of mobile phone users, want to see ads customized to their city/zip code.

(Search Engine Watch)
Let’s face it – no one likes being bombarded by ads while browsing. But even worse than that is seeing ads for items that are not available in your area. This is why approximately 70% of internet users, regardless of the device they’re on, say they want to see ads customized to their location.

44. 70% of computer and tablet users and 61% of mobile phone users want ads customized to their immediate surroundings.

(Search Engine Watch)
Better yet, people want to see ads that show them products in their close vicinity. According to SEO statistics, 70% of internet users who are surfing the net from a computer or tablet say they would like to be shown ads for products close by. The number is somewhat smaller when it comes to smartphone users: 61%.

45. 480 million social posts that include location information are shared by US consumers every month.

(jeffbullas.com)
Local SEO experts take advantage of this fact. Organic shares from consumers who are so delighted by a service or an establishment that they want to share their location are incredibly powerful in boosting traffic. But this is unlikely to happen without prior investment in search engine optimization.

Mobile SEO

We do everything on the go; it’s just a fact of modern life. Average website traffic statistics confirm this – more than half of all internet traffic now comes from mobile devices. If you want your website to show up in the top results, mobile optimization is a must.

46. 2015 was the year mobile searches surpassed desktop searches in terms of quantity.

(Search Engine Land)
Until 2015, internet users accessed the web from their PCs. But as smartphones got more sophisticated and free WiFi became more available, the number of mobile searches exceeded the number of desktop searches. When the shift happened, Google changed its algorithm. The so-called ‘Mobilegeddon’ gives priority to websites that display well on smartphones and other mobile devices, forcing businesses to adapt or perish.

47. 87% of smartphone owners use some kind of search engine at least once a day.

(SMA Marketing)
Mobile search statistics published by SMA Marketing tell a tale of how frequently internet users whip out their phones to run a quick search. Just 13% of mobile phone owners don’t run daily searches on their mobile device.

48. 82% of consumers shopping from a smartphone conduct “near me” searches.

(Uberall)
Convenience is key to modern consumers, no doubt about it. Amid an endless offer of products and services, they’ll always choose the best option that’s close by. According to Uberall’s SEO stats from 2018, users most commonly look for food in such searches (84%), followed by entertainment options (56%), and banking (50%). Apparel (41%) and personal care products (38%) get a fair share of local searches, too.

49. Experts predict location-targeted mobile advertising will grow to be worth $32 billion by 2021.

(LSA Market Landscape Report)
In accordance with shoppers’ preferences, location-targeted advertising presents consumers with ads that are relevant to their current location. Sending on this form of mobile advertising is set to increase to $32 billion in two years.

50. 19% of mobile users have made unplanned purchases in local stores thanks to location-based ads.

(Search Engine Watch)
No wonder such big bucks are expected to be spent on location-targeted advertisements by 2021. They are effective, according to SEO marketers. Nearly a fifth of consumers report having made a spontaneous purchase because they saw a timely ad for a locally available product.

51. Six in 10 internet users start their shopping experience on one device but continue or finish on a different one.

(Think with Google)
No matter how addicted we are to our smartphones, we still enjoy exploring the internet from other devices. Bearing this in mind, SEO experts should take the necessary steps to enhance the browsing experience across all devices with the aim of delivering effective search engine optimization to their clients.

52. 82% of smartphone owners say they use their phones before making a purchase in a store.

(Think with Google)
Most modern shoppers consult their phones while in a store before they buy a product. They tend to compare prices of the same items in other stores, get more info about their quality, and read a quick review or two. Basically, consumers soak up information before committing to a certain retailer. If you can beat the competition with lower prices and have a well-optimized website, you just may persuade that customer to buy from you.

Content Marketing Statistics

This type of digital marketing is a vital part of SEO. You simply won’t rank if you don’t have content on your website. SEO statistics, however, show that it’s the quality that matters, not the quantity.

53. Six in 10 marketers agree that a good SEO tactic generates the highest-quality leads.

(HubSpot)
HubSpot’s digital marketing statistics show that most marketers recognize SEO creates the highest-quality leads. When you get a new website visitor thanks to a well-optimized site that offers content users find appealing and valuable, chances are much higher that the lead will become a client. Self-sourced leads from the sales team and those generated by outbound practices deliver bleak results in comparison.

54. Marketers who prioritize blogging are 13 times more likely to achieve a return on their investment.

(HubSpot)
Search engine marketing stats tell us of the amazing financial benefits of blogging. According to a recent HubSpot report, marketers who put blogging high on their list of priorities are 13 times more likely to make a return on their investment than their colleagues who consider blogging unimportant.

55. 82% of consumers enjoy reading relevant content from their favorite brands.

(Tech Client)
Why is blogging so lucrative? Well, it’s because consumers love reading blogs posted by their favorite brands. Having an active blog is a way of maintaining customer relations and cultivating your brand’s image. In addition, it remains one of the best-proven SEO facts that blogging also generates leads, and, ultimately, increases profits.

56. Updating, upgrading, and republishing existing blog posts with fresh content and images can increase organic traffic by as much as 111%.

(Backlinko)
So, now that we’ve established that maintaining a blog on your company website can pay back its investment fourfold, let’s see how you can make your existing blog better. SEO traffic generation can increase by 111% if you tweak your content by inserting more trending keywords and deleting irrelevant posts.

57. Companies that blog get 97% more links to their website.

(Impact)
As we’ve previously mentioned, you need backlinks to rank highly on Google. And you need to publish compelling content to get links. That said, it’s perfectly logical that companies with a blog receive 97% more links.

58. Companies that blog have 434% more indexed pages than those that don’t.

(Tech Client)
Tech Client’s SEO infographic highlights the astonishing influence blogging has on your ranking. Google page indexing is an essential factor in SEO. Having more indexed pages means your website will show up in more searches. It’s like Google’s stamp of approval that helps sites get better positions within searches. And blogging contributes heavily to getting more indexed pages – companies that share blog posts have an incredible 434% more indexed pages than companies that don’t blog.

59. B2B marketers with blogs receive 67% more leads.

(SMA Marketing)
Search engine marketing statistics reveal the undeniable effectiveness of content creation on generating leads. Businesses that publish blogs rank better than those that fail to engage in this fundamental digital marketing approach. Once you’re highly positioned on Google, more people know about your company and the magic of SEO happens. You get a lot more leads: 67% more, to be precise.

60. 61% of US consumers have been inspired by a blog post to make a purchase.

(Tech Client)
Well isn’t this an inspiring SEO stat? As many as 61% of Americans say that reading a blog post inspired them to buy a product. Blogging truly is your chance to accomplish multiple business goals. Through this activity you improve your search engine ranking, generate high-quality leads, and nurture customer relations.

61. 47% of buyers read three to five pieces of content before engaging with a sales rep.

(Impact)
Impact, a Google SEO blog, shared this fascinating stat. Nearly half of consumers read up to five blog posts from a company website before getting in touch a sales rap. The content you publish on your website is what potential clients judge you by. So make sure you post content that reflects your brand values, and post regularly.

62. The number of US bloggers is set to reach 31.7 million in 2020.

(Statista)
While companies engage in blogging to promote their business, there’s also a number of people who blog just as a way of sharing their thoughts with like-minded people. According to Statista’s SEO stats, the total number of bloggers is expected to be around 32 million next year.

Link Building Statistics

Regardless of the quality of your content, Google won’t present your website in the top results unless other websites confirm that quality by linking to it. The following statistics show why link building is an integral part of SEO success.

63. 99% of the websites ranking in the top results of Google have at least one external link.

(Forbes)
Link building is an essential part of SEO. Search engine optimization facts don’t lie; it’s virtually impossible to rank highly on Google if you don’t include both internal and external links in your pages. Virtually all top-ranking websites have at least one external link among a number of internal links, according to SEO statistics by Forbes.

64. 41% of large companies consider link building to be the most challenging SEO tactic.

(Ascend2/Collective)
Despite the fact that link building is an integral part of any good SEO strategy – one of the SEO basics if you will – large companies regard it as the most difficult thing to achieve. Keyword research follows as the second most challenging task with 39% of large enterprises admitting they struggle with it. On the contrary, mobile and local search optimization are regarded as the least cumbersome tasks.

65. Adding the word “because” to your outreach emails can increase the response rate by 45%.

(Backlinko)
Remember to include the word “because” when reaching out to other websites from your niche and trying to get a backlink. According to Backlinko’s SEO statistics for 2019, explaining your reason for writing to someone who doesn’t know you and possibly hasn’t heard of your website greatly increases your chances of getting a reply.

Why You Need SEO

The final section of our SEO stats list is dedicated to the remarkable impact of search engine optimization on success in businesses. It supports lead generation so massively that many companies that didn’t consider it a priority no longer exist.

66. Inbound leads generated through SEO cost 61% less than outbound leads.

(SMA Marketing)
Google optimization can go a long way. Getting SEO right for you company website can help you get more leads for less money compared to outbound techniques. In fact, cold calling and direct email strategies waste both human resources and money, while SEO works its own magic.

67. 57% of B2B marketers agree that SEO generates more leads than any other marketing initiative.

(HubSpot)
HubSpot’s B2B SEO stats reveal that nearly 60% of B2B marketers understand just how efficient SEO is in lead creation. It’s not a quick fix but a long-term strategy, which when executed correctly has the potential to bring in more leads than any other marketing endeavor.

68. 87% of internet users research a product online before making a purchase.

(Retail Dive)
With almost nine in 10 shoppers researching products online before spending any money in a physical or online store, it really pays off to invest in your SEO game. Nailing SEO top ranking translates into more revenue.

69. Bounce rates increase by 50% if your website takes two extra seconds to load.

(Ecommerce Genome)
Time is money. With a slew of offers from endless businesses, shoppers wait for no one. If you website doesn’t load in a flash, impatient consumers will go to your competitors. What’s more, Google included page loading time as one of its ranking factors in 2010 in its efforts to provide only the best browsing experience to its users.
70. Conversions fall by 12% for every extra second it takes a page to load.
(Ecommerce Genome)
How effective is SEO? Short answer: extremely. According to an SEO optimization report by Ecommerce Genome, every additional second it takes your website to load kills the conversion rate by 12%. When you compare the lost profits with the cost of investing in an SEO specialist, you get a clear picture of the effectiveness of SEO.

71. Revenue goes up by 3.2% if you improve average loading speed from four to two seconds.

(Ecommerce Genome)
Cutting your loading speed in half – from four seconds to two – drives revenue up by 3.2%. It’s another example of how much internet users value and ultimately reward a company with a responsive website.

72. 50% of users who perform a local search on their smartphone visit a physical store within one day.

(Search Engine Watch)
After checking Google results for a product that interests them, internet users act quickly. As many as half of them will go to a brick-and-mortar store close by and a little over a quarter (28%) will buy something from a local business.

73. 92% of consumers will pick a business on the first page of local search results.

(SEO Expert)
Few people read the results from the second page of Google, and even fewer do so when it comes to local searches. That’s why you need an effective SEO strategy that will land your website in the top results.

Frequently Asked Questions

How much is the SEO industry worth?

After reading our compilation of interesting facts about SEO, you’ll understand that this is a huge industry that contributes to the success of all other industries. But how much is it worth? According to Statista, the SEO industry is on track to generate some $75 billion in 2019. As soon as next year it is projected to reach $80 billion.

How much content is good for SEO?

There’s no exact formula for how many words you should include in a piece for it to rank well. However, SEO rankings reports have shown that longer content does better.

Why? Because longer content allows more opportunities to include many variations of your main keyword in the copy without sounding unnatural or forced. When you write about a certain topic, it’s good to include as many keyword variations as possible. This makes your post visible to a whole bunch of different search terms, not just your main keyword.

What is SEO marketing?

SEO marketing is a technique that focuses on optimizing websites to make them easy to find, easy to crawl by the search engine, and easy to categorize. When these goals are achieved, the website appears towards the top of the search results. This SEO growth then contributes to the website’s exposure, making it easier for potential clients to discover. Undoubtedly, search engine optimization is an integral part of any sound digital marketing strategy nowadays.

How many people use Google?

Everyone who has ever used the internet has run a Google search at some point. So if there are 4.4 billion internet users worldwide in 2019, we can say that there are that many Google users in the world.

If we don’t want to go with such a broad interpretation, we can go with the previously mentioned search engine use statistics that indicate that Google holds 75% of the search engine market. If we view it that way, we can say that there are 3.3 billion Google users around the globe in 2019.

What was the first search engine?

Archie Query Form was the world’s first search engine. It was written in 1990 and launched in 1993. While it might seem primitive compared with today’s search engines, it was revolutionary at the time for it allowed users to discover websites without knowing their exact URL. It ceased to exist in the late ‘90s.

What is the second top used search engine?

Some search engine statistics state that YouTube is the second most used search engine in the world. And they are right. Judging by search volume, YouTube is the second-most used search engine, with three billion monthly searches.

However, since it is owned by the same company as Google – Alphabet Inc. – you could combine the two and say Bing is actually the second-most used search engine in the world. Owned by Microsoft, Bing holds sits in distant second place, with 11.40% of the world’s search engine market.

How many times is Google used a day?

With Google being the go-to search engine of millions of people who have multiple queries per day, the platform is used extremely frequently. So much so that, according to Google search statistics, there are 7 billion Google searches every day.

 

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