70+ SEO Statistics to Help You Land on the First Page in 2021

ByIvana V.
June 09,2021

If you own a business in the 21st century and you don’t have an online presence, you’re doomed to fail. This might sound harsh, but it’s reality.

If you want to increase your number of leads, get more customers, promote your work, or sell any type of service, you need to show up in online search results, preferably at the top. 

To help you tackle this task, we’ve compiled a list of the most relevant SEO statistics for growing businesses. Keep reading to get the inside scoop on what works and what doesn’t in the ever-changing game of search engine optimization.

Fascinating SEO Stats Cherry-Picked by Our Editor:

  • 68% of all online activities start with a search engine.
  • 75% of searchers never click past the first page of results.
  • As many as 46% of all Google searches are local. 
  • 70% to 80% of users completely ignore paid ads.
  • Google holds 86.6% of the search engine market in 2019. 
  • 61% of marketers say growing SEO and organic presence on their websites is one of their top inbound marketing priorities.
  • 51% of all website traffic comes from organic searches.
  • Companies that blog have 434% more indexed pages than those that don't.
  • Leads from SEO are eight times more likely to become paying customers than those generated through traditional ad campaigns.
  • The US SEO marketing spending is projected to reach $129.59 billion in 2021.

General SEO Facts and Figures

68% of all online activities start with a search engine.


Want to buy a new phone? You search its specs online. Hungry? You search for restaurants near you. Going on vacation? Chances are you’ll book your next trip online rather than going to a travel agent.

We have become highly reliant on the internet to meet almost all our daily needs for information. So it comes as no surprise that practically all online activity begins with a good old search engine.

(Pew Research)

According to Pew Research’s SEO data, surfing the web after doing a browser search and checking emails are the two most common activities for internet users.

Google receives over 13 billion search queries per day.

(Internet Live Stats)

On average, people all over the world conduct 13 billion searches per day. According to Google search statistics provided by Internet Live Stats, this amounts to 4.75 trillion searches per year.

In 2015, the number of US search engine users was projected to reach 239.1 million by 2020.


OK, so 68% of all internet activity begins with a search engine. But how many people actually use search engines in the US? While the newest statistics are not currently available, Statista informs us that this number was projected to reach 239.1 million in 2020, a substantial increase from 213.6 million back in 2015 when the data was first collected. According to these search engine statistics, nearly every adult in America uses internet browsers nowadays.

Search engines generate 300% more traffic for websites than social media.

(Business Insider)

Even though social media is wildly popular, search engines like Google, Yahoo!, and Bing are responsible for driving 10% more traffic to sites than social networks. As social media and SEO statistics show, creating engaging content that will rank well has the power to bring in a lot more business than social media posts. Don’t get us wrong, though - you shouldn’t forsake social media marketing for website content or vice versa. The best game plan is to have a balance between the two, posting regularly on both.

In 2015, search engine optimization marketing spending in the US was projected to reach $80 billion by 2020.


Bearing in mind the previous search engine facts, it makes perfect sense that the industry is worth billions in the US alone. In 2010, American marketers spent $22.1 billion on professional SEO services to optimize their websites so their companies would rank on the first page of Google. The importance of ranking among the top results has since only increased, as has total spending on SEO. In fact, total internet advertising spending is projected to reach $129.59 billion in 2021.

14.6% of SEO-generated leads are converted into sales.

(The Daily Egg)

SEO statistics point to the amazing conversion power of search engine marketing. As many as 14.6% of website visitors who discover websites thanks to successful search engine optimization end up becoming customers. This is huge compared to the 1.7% conversion rate of traditional outbound strategies like emails and print advertising. In other words, the leads you get from SEO are eight times more likely to become paying customers than the ones you generate through traditional ad campaigns.

61% of marketers say growing SEO and organic presence on their websites is their top inbound marketing priority.


Inbound marketing is all about creating meaningful connections with your clients. And what better way to do just that than delivering the content your clients want to see? HubSpot’s SEO stats show most marketers are on the same page when it comes to ranking SEO on their list of inbound marketing priorities. As a matter of fact, six in 10 marketers consider it priority number one, with only 5% of them viewing SEO as an overrated marketing tactic.

29.13% of high-volume keywords are made up of three words or more.


Internet search statistics highlight the fact that people tend to search for longer terms, including three or more words in nearly a third of searches for keywords with a volume of 10,000 or more. This revealing bit of data goes against conventional wisdom that short keywords are king.

The average length of first-page content on Google is 1,890 words.

(Search Engine Journal)

Just as people like entering long search terms into their browsers, they also enjoy getting lengthy, comprehensive answers to their queries. SEO website statistics published by Search Engine Journal after thoroughly analyzing 1 million Google search results indicate that longer content delivers better results. Posts about 2,000-words-long tend to rank higher than their shorter counterparts on the same subject.


When asked how likely they were to click on the first two to three search results after conducting a “near me” search, 60% of respondents said they were “very likely” to do so, and another 33% said they were “likely” to click on the top results. These mobile SEO statistics also reveal that only 5% responded they “weren’t sure what they would click,” and 2% said they “wouldn’t click on the top results.”

21% of Google users access more than one search result.


According to search engine traffic statistics, only a fifth of all Google searches result in more than a single click. This stat only emphasizes the importance of ranking highly on Google, since most people clicks only on the top results and nothing else.

53% of all website traffic comes from organic searches.

(Search Engine Land)

When looking to bring people to your website, regardless of whether you’re in the B2B or B2C niche, nothing beats organic traffic. Judging by SEL’s search engine traffic stats, it’s by far the most successful method as it generates more than half of all website traffic on its own. Paid searches are responsible for a lean 10% of website traffic, social networks attract only 5% of visitors, and the remaining 34% come from all other sources combined (including emails, displays, and referrals). To improve your website traffic rankings, you need to work on methods that bring in organic visits.

70% to 80% of users completely ignore paid advertisements.

(Search Engine Land)

While content is king, responsible for the better part of website traffic and lead conversion, paid advertisements deter most users. According to SEO vs. PPC statistics, a Google result that shows at the top of the search results page marked with a tiny “Ad” sign will be overlooked by up to 80% of people hunting for information. Hence, a good SEO strategy greatly outperforms pay-per-click marketing campaigns.

An average Google search session takes less than a minute.


Google is the preferred search engine in the world for a reason. It requires just under a minute from when you enter your query to when you get the result you’re after.

75% of searchers never click past the first page of results.


Search engine stats published by SMA Marketing confirm what most of us know from first-hand experience: The majority of people never check the second page of Google results. Three quarters of internet users focus on the results listed on the first page, mostly at the top of it. Only a quarter of searchers peek around the corner to see what’s on the second page.

8% of search queries are entered into a browser in the form of a question.


Google keywords stats tell us that even though many people are used to looking up terms by entering keywords only, some 8% still enter full questions into the search bar. There’s nothing wrong with this method of browsing, and you should actually keep it in mind when forming your SEO plan.

YouTube is the second largest search engine.


Considering its number of users, daily searches, and the time people spend on the website, it’s no surprise that SEO industry statistics indicate that YouTube is the world’s second-largest search engine. This video giant is owned by the same company as Google - Alphabet Inc. - so it’s safe to say these two platforms dominate the top spots, leaving their competition far behind.

Google Search Engine Statistics

When talking about SEO, most people think of Google. After all, it’s the world’s most used search engine, responsible for driving the most traffic to websites. It holds the dominant portion of the search engine market and delivers search results in a matter of seconds. That’s why, for most marketers, achieving good SEO results means achieving not just a high search engine ranking but a high ranking on Google.

Google’s search engine market share in 2021 is 86.6%.


Google has practically wiped out all of its competitors, grabbing a giant portion of the search engine market share - 86.6% of it, to be precise. Leaving YouTube out for the fact that it’s a video-streaming platform, Bing is a distant second, holding only 6.7% of the global market. Statistics on search engines also show that Baidu, the largest Chinese search engine, takes third place with its 0.54% share, while Yahoo! holds 2.71%.

91,144 Google searches take place every second.

(Internet Live Stats)

Google now processes almost 92,000 search queries every second on average. This means over 13 billion Google searches per day and 4.75 trillion searches per year are conducted worldwide.

95.25% of mobile search traffic is generated on Google.


When it comes to getting info on the go, internet users the world over rely on Google. According to StatCounter’s statistics for search engine usage, as much as 96% of mobile search traffic comes from this search engine alone.

A 40% drop in internet traffic was recorded when Google went down.


During a five-minute glitch that occurred in 2013, internet traffic dropped by 40%, according to Google stats published by Wired. This paints a vivid picture of just how much internet users depend on the world’s largest search engine to lead them to other websites. Nobody needs to bother remembering the exact URL of the websites they visit when Google serves as the perfect intermediary in the process.

Google introduces 500 to 600 changes to its search algorithms every year.

(Search Engine Land)

Most people doing business in the 21st century are aware of the importance of SEO. Rank well on Google, and you’ll have more website traffic, which will, in turn, generate more leads who will later become customers. Simple enough, right? But how can you accomplish this goal with Google constantly changing its algorithm for ranking search results? That’s the key question. Luckily, SEO facts and figures show that only a few of the hundreds of yearly algorithm adjustments are considered major game-changers.

16% to 20% of daily Google searches are queries that have never been raised before.

(Internet Live Stats)

Keyword search statistics reveal that up to a fifth of Google searches performed on a daily basis are composed of entirely new keywords or questions. Talk about human ingenuity. And Google’s resourcefulness, for that matter.

Zero-click searches jumped to 65% during 2020.

(Search Engine Land)

The search engine giant goes out of its way to provide the most relevant information in its top results. And it seems to be on the right path, given that the first-page-of-Google statistics tell us that 65% of all Google searches in 2020 ended without any clicks. Typing “Miami weather” or “shoe stores near me” tends to give users all the information they need. This came after a fall in zero-click searches in 2019, with their resurgence possibly being a result of COVID prompting people to make more search queries in general.

Images get only 3% of all Google search clicks.


What percentage of clicks on Google search results go to images? Statistics about SEO published by Moz after extensive research have revealed that just 3% of clicks on Google search results are for images.

The volume of Google searches grows by roughly 10-15% every year.

(Internet Live Stats)

In the first years following the launch of Google, the company’s growth rate was extraordinary with a 17,000% year-to-year increase in search volume between 1998 and 1999, 1,000% between 1999 and 2000, and 200% between 2000 and 2001. Google searches continued to increase at rates of between 40% and 60% by the end of the first decade of the 21st century. After 2010 it started to slow down, stabilizing at a rate of 10-15% rate in recent years, according to Google search numbers.

Only 15% of the millions of active US web users perform at least one Google searches a day.


Even though Google’s growth has been steady in the last few years and despite the fact it receives nearly 92,000 searches per second, it still has a lot of room to expand. According to Moz, only 15% of active American web users perform daily searches on this browser, 45% perform at least one query in a week, and 68% make one or more queries monthly.

About 40% of Google page one organic listings are HTTPS.

(Blue Corona)

Multiple studies have shown a slight correlation between Hypertext Transport Protocol Security and SEO. Search engine optimization stats tell us that websites that use HTTPS are more secure and they load faster. HTTPS has been a signal in Google’s ranking algorithm since 2014.

Voice Search Stats

AI has been around for years and is more readily used than we might realize. Indeed, this technology has the power to transform nearly all aspects of our lives. Is the way we search the web one of them? Absolutely. Search engine optimization facts show the change is well underway.

Voice queries have increased by 3,400% since 2008.


Search engine optimization statistics point to the growing popularity of voice search. From Google Home and OK Google to Siri, Cortana, and Amazon Alexa, voice search technology is undergoing a period of enormous proliferation as people get used to talking to AI.


People are feeling more and more comfortable with this type of tech. A recently published eMarketer report on voice search statistics predicts that just over 40% of the US population will be relying on voice search by 2022.

55% of households in the US and the UK are expected to own smart speaker devices by 2022.

(OC&C Strategy Consultants)

This is quite an increase from December 2017, when some 13% of homes in the US and 10% in the UK owned one of these devices. In just a five-year period, smart speakers are expected to be a part of 55% of households, which will significantly affect SEO.

31% of smartphone users worldwide used voice search technology at least once a week in 2017.


Google keywords in search statistics are bound to change as more mobile phone users get accustomed to voice search. Instead of short keywords that are easy to type, the proliferation of voice search will bring full questions back to search engines.

20% of queries on Google’s mobile app in 2016 were voice searches.

(Think with Google)

The latest available website search statistics from Google inform us that one fifth of all Google mobile app searches were done by voice in 2016. Remember, these figures reflect the state of affairs from five years ago; we can only assume this number has gone considerably up since then.

Local SEO Statistics

When entering Google search words, most users want to see local results. Google has taken note of this and is delivering search results based on users’ locations. Business owners need to be aware of this when creating their SEO strategy.

As many as 46% of all Google searches are local.


Nearly half of all Google searches are looking for local information. People often want to know the working hours of a local establishment, the availability of certain goods in local stores, or the weather for the area. This is so often the case that local searches now make up 46% of all Google queries.

61% of mobile searchers say they would be more likely to contact a local business if it had a mobile-friendly website.


Search engine optimization stats remind us how important it is to make your website mobile-friendly. People are highly dependent on their mobile devices these days. Failing to optimize your website to provide for a smooth browsing experience across devices can cost you. As many as six in 10 internet users say they would be more inclined to get in touch with a local business if it had a mobile-optimized site.

76% of people who make a local search visit a local business within five miles of their location.

(Think with Google)

Focusing your SEO efforts on ranking high in Google local searches is a smart move. Why? Because most people who seek local information end up going to brick-and-mortar businesses within a five-mile radius. Even better, local SEO search statistics indicate that 28% of those searches actually result in a purchase.

50% of local mobile searches concern business information like the address or working hours of a local business.


People want to get useful information quickly when conducting local searches. Finding a place or learning when it closes is the intent behind half of all local queries. So, if you want to increase foot traffic to your business, be sure to make this info available.

As many as three-quarters of local searches result in a phone call.


GO-Globe’s local search statistics suggest that, even though the internet has become the first place where people look for information, they still love getting in touch via phone. Some 76% of local searches lead to a phone conversation with a local business.

Mobile searches for “stores open now” or “food open now” increased by 2.1 times between 2015 and 2016.

(Think with Google)

Local SEO can make or break a small business. Local search stats tell us that if you fail to optimize your website to provide searchers with relevant information about your establishment, they will simply go to a business that made their working hours and location easy to find.

(Think with Google)

What’s the point of having a wonderful little restaurant if no one can find it? Or offering great yoga classes that only a handful of yogis know how to get to? Internet users need to be able to find your business online if you want it to flourish. Keyword statistics tell us that you need to provide your address and a map for the best results.

86% of modern shoppers look up the location of a business on Google Maps.


Local SEO stats point to the amazing popularity of Google Maps. Almost nine in 10 consumers look for local businesses and directions to them using this app. Conclusion? Get your business on Google Maps, ASAP!

72% of computer and tablet users, as well as 67% of mobile phone users, want to see ads customized to their city/ZIP code.

(Search Engine Watch)

Let’s face it - no one likes being bombarded by ads while browsing. But even worse than that is seeing ads for items that are not even available in your area. This is why approximately 70% of internet users, regardless of the device they’re on, say they want to see ads customized to their location.

70% of computer and tablet users and 61% of mobile phone users want ads customized to their immediate surroundings.

(Search Engine Watch)

Better yet, people want to see ads that show them products in their close vicinity. According to SEO statistics, 70% of internet users surfing the net from a computer or tablet say they would like to be shown ads for products close by. The percentage is somewhat lower among smartphone users: 61%.

480 million social posts that include location information are shared by US consumers every month.


Local SEO experts take advantage of this fact. Organic shares from consumers who are so delighted by a service or an establishment that they want to share their location are incredibly powerful in boosting traffic. But this is unlikely to happen without prior investment in search engine optimization.

Mobile SEO

We do everything on the go; it’s just a fact of modern life. Average website traffic statistics confirm this - more than half of all internet traffic now comes from mobile devices. If you want your website to show up in the top results, mobile optimization is a must.

2015 was the year mobile searches surpassed desktop searches in terms of quantity.

(Search Engine Land)

Until 2015, internet users accessed the web from their PCs. But as smartphones got more sophisticated and free WiFi became more available, the number of mobile searches exceeded the number of desktop searches. When the shift happened, Google changed its algorithm. The so-called ‘Mobilegeddon’ prioritizes websites that display well on smartphones and other mobile devices, forcing businesses to adapt or perish.

87% of smartphone owners use some kind of search engine at least once a day.

(Search Engine Land)

Mobile search statistics published by SMA Marketing tell a tale of how frequently internet users whip out their phones to run a quick search. Just 13% of mobile phone owners don’t run daily searches on their mobile devices.

82% of consumers shopping from a smartphone conduct “near me” searches.


Convenience is key to modern consumers, no doubt about it. Amid an endless offer of products and services, they’ll always choose the best option that’s close by. According to Uberall’s statistics on SEO keyword analysis, users most commonly look for food in such searches (84%), followed by entertainment options (56%) and banking (50%). Apparel (41%) and personal care products (38%) get a fair share of local searches, too.

Experts predict that spending for location-targeted mobile advertising in the US will grow to $32.7 billion by 2023.


In accordance with shoppers’ preferences, location-targeted advertising presents consumers with ads that are relevant to their current location. Spending on this form of mobile advertising is set to increase to $32.7 billion by 2023 in the US.

19% of mobile users have made unplanned purchases in local stores thanks to location-based ads.

(Search Engine Watch)

No wonder such big bucks are expected to be spent on location-targeted advertisements by 2023. They are effective, according to local search stats. Nearly a fifth of consumers report having made a spontaneous purchase because they saw a timely ad for a locally available product.

Six in 10 internet users start their shopping on one device but continue or finish it on a different one.

(Think with Google)

No matter how addicted we are to our smartphones, we still enjoy exploring the internet from other devices. Bearing this in mind, SEO sales statistics such as this clearly show that experts in the SEO business need to take the necessary steps to enhance the browsing experience across all devices with the aim of delivering effective search engine optimization to their clients.

82% of smartphone owners say they use their phones before making a purchase in a store.

(Think with Google)

Most modern shoppers consult their phones while in a store before they buy a product. They tend to compare prices of the same items in other stores, get more info about their quality, and read a quick review or two. Search engine marketing statistics clearly show that consumers soak up information before committing to a certain retailer. If you can beat the competition with lower prices and have a well-optimized website, you just may persuade that customer to buy from you.

Content Marketing Statistics

This type of digital marketing is a vital part of SEO. You simply won’t rank if you don’t have content on your website. SEO statistics, however, show that it’s the quality that matters, not the quantity.

Six in 10 marketers agree that a good SEO tactic generates the highest-quality leads.


HubSpot’s digital marketing statistics show that most marketers recognize SEO creates the highest-quality leads. When you get a new website visitor thanks to a well-optimized site that offers content users find appealing and valuable, chances are much higher that the lead will become a client. Self-sourced leads from the sales team and those generated by outbound practices deliver poor results in comparison.

Marketers who prioritize blogging are 13 times more likely to achieve a return on their investment.

(Hubspot, VentureBeat)

Blog importance for SEO, as the statistics tell us, cannot be understated. According to a 2014 HubSpot report, marketers who put blogging high on their list of priorities are 13 times more likely to make a return on their investment than their colleagues who consider blogging unimportant.

82% of consumers feel more positive about a company after they read its custom content.

(Demand Metric)

Why is blogging so lucrative? Well, it’s because consumers love reading blogs posted by their favorite brands. According to branding statistics, having an active blog is a way of maintaining customer relations and cultivating your brand’s image. In addition, it remains one of the best-proven SEO facts that blogging also generates leads, and, ultimately, increases profits.

Updating, upgrading, and republishing existing blog posts with fresh content and images can increase organic traffic by as much as 111%.


So, now that we’ve established that maintaining a blog on your company website can pay back its investment fourfold, let’s see how you can make your existing blog better. SEO traffic generation can increase by 111% if you tweak your content by inserting more trending keywords and deleting irrelevant posts.

(Demand Metric)

As we’ve previously mentioned, you need backlinks to rank highly on Google. And you need to publish compelling content to get links. That said, it’s perfectly logical that companies with a blog receive 97% more links.

Companies that blog have 434% more indexed pages than those that don't.

(Demand Metric)

Tech Client’s SEO infographic highlights the astonishing influence blogging has on your ranking. Google page indexing is an essential factor in SEO. Having more indexed pages means your website will show up in more searches. It’s like Google’s stamp of approval that helps sites get better positions within searches. And blogging contributes heavily to getting more indexed pages - companies that share blog posts have an incredible 434% more indexed pages than companies that don’t blog.

B2B marketers with blogs receive 67% more leads.

(Demand Metric)

Statistics on SEO increasing sales reveal the undeniable effectiveness of content creation on generating leads. Businesses that publish blogs rank better than those that fail to engage in this fundamental digital marketing approach. Once you’re highly positioned on Google, more people know about your company, and the magic of SEO marketing happens. You get a lot more leads: 67% more, to be precise.

61% of consumers have been inspired by content to make a purchase.

(Demand Metric)

Well, isn’t this an inspiring SEO stat? As many as 61% of consumers say that reading content related to the product inspired them to buy it. Blogging truly is your chance to accomplish multiple business goals. Through this activity, you improve your search engine ranking, generate high-quality leads, and nurture customer relations.

47% of buyers read three to five pieces of content before engaging with a sales rep.

(Demand Gen Report)

SEO statistics from Demand Gen’s report revealed that nearly half of consumers read up to five blog posts from a company website before getting in touch with a sales rep. The content you publish on your website is what potential clients judge you by. So make sure you post content that reflects your brand values and post regularly.

In 2015, the number of US bloggers was projected to reach 31.7 million in 2020.

(Statista; First Site Guide)

While companies engage in blogging to promote their business, there’s also a number of people who blog just as a way of sharing their thoughts with like-minded people. According to Statista’s SEO blog statistics, the total number of bloggers likely exceeded 31 million last year. Additionally, 92.64% of all bloggers live in the US.

Regardless of the quality of your content, Google won’t present your website in the top results unless other websites confirm that quality by linking to it. The following statistics show why link building is an integral part of SEO success.


Link building is an essential part of SEO Google efforts. Search engine optimization facts don’t lie; it’s virtually impossible to rank highly on Google if you don’t include both internal and external links in your pages. Virtually all top-ranking websites have at least one external link among a number of internal links, according to SEO statistics by Forbes.


Although link building is an integral part of any good SEO strategy - one of the SEO basics, if you will - large companies regard it as the most difficult thing to achieve. SEO keyword statistics reveal that keyword research follows as the second most challenging task, with 39% of large enterprises admitting they struggle with it. On the contrary, mobile and local search optimization are regarded as the least cumbersome tasks.

Adding the word “because” to your outreach emails can increase the response rate by 45%.


Remember to include the word “because” when reaching out to other websites from your niche and trying to get a backlink. According to Backlinko’s SEO ROI statistics, explaining your reason for writing to someone who doesn’t know you and possibly hasn’t heard of your website greatly increases your chances of getting a reply.


Backlinks from strong, authoritative sites are essential for reaching high positions on Google search results. Data provided by Backlinko in 2020 shows that first-ranked pages have nearly four times more backlinks than other sites on the first page of results. That means you really need to put your outreach efforts into high gear in order to improve your SEO ranking.

Why You Need SEO

The final section of our SEO statistics list is dedicated to the remarkable impact of search engine optimization on success in businesses. It supports lead generation so massively that many companies that didn’t consider it a priority no longer exist.

Inbound leads generated through SEO cost 62% less than outbound leads.


Google optimization can go a long way. According to budget statistics for SEA and SEO, getting SEO right for your company website can help you get more leads for less money than outbound techniques. In fact, cold calling and direct email strategies waste both human resources and money, while SEO works its own magic.

57% of B2B marketers agree that SEO generates more leads than any other marketing initiative.


HubSpot’s B2B SEO stats reveal that nearly 60% of B2B marketers understand just how efficient SEO is in lead creation. It’s not a quick fix but a long-term strategy, which when executed correctly has the potential to bring in more leads than any other marketing endeavor.

81% of internet users research a product online before making a purchase.


With 8 in 10 shoppers researching products online before spending any money in a physical or online store, it really pays off to invest in your SEO game. Nailing SEO and getting top ranking translates into more revenue.

Bounce rates increase by 38% if your website takes two extra seconds to load.

(SolarWinds Pingdom)

Time is money. With a slew of offers from endless businesses, shoppers wait for no one. If your website doesn’t load in a flash, impatient consumers will go to your competitors. What’s more, Google included page loading time as one of its ranking factors in 2010 in its efforts to provide only the best browsing experience to its users.

Conversions fall by 20% for every extra second it takes a page to load.

(Think With Google)

How effective is SEO? Short answer: extremely. According to search engine marketing stats by SOASTA, every additional second it takes your website to load lowers the conversion rate by 20%. When you compare the lost profits with the cost of investing in an SEO specialist, you get a clear picture of the effectiveness of SEO.

A one-second decrease in homepage load speeds can lead to an increase in revenue.


Cutting your loading speed in half - from four seconds to two - can significantly increase both your conversions and hence your revenue. It’s another example of how much internet users value and ultimately reward a company with a responsive website.

50% of users who perform a local search on their smartphone visit a physical store within one day.

(Search Engine Watch)

After checking Google results for a product that interests them, internet users act quickly. This search engine statistic shows that as many as half of them will go to a brick-and-mortar store close by, and over a quarter (28%) will buy something from a local business.

92% of consumers will pick a business on the first page of local search results.

(Search Engine Watch)

Few people read the results from the second page of Google, and even fewer do so when it comes to local searches. That’s why you need an effective SEO strategy that involves looking at keyword search stats in order to land your website in the top results.

Frequently Asked Questions
Is SEO still relevant in 2021?

While the SEO market saw massive changes in recent years, SEO rankings reports show that it’s still extremely relevant in 2021. SEO is still the main way to help your website reach the upper echelons of Google results and is regularly included in companies’ overall marketing and content strategies as one of the essential elements.

Is SEO a waste of money?

Definitely not, if used in conjunction with other important marketing strategies. SEO alone is nothing without quality content, smart marketing, outreach, and other efforts.

Is SEO a dying industry?

No, far from it. While SEO has changed and is definitely more complex than 5-10 years ago, it’s still an extremely powerful marketing strategy. One of the interesting facts about SEO is that its death has been announced several times over the years. Obviously, reports of its death have been greatly exaggerated.

Is SEO a good career?

SEO is a great career choice because it covers a wide range of elements and strategies you might find interesting and challenging. It encompasses digital marketing, web design, content writing, and much more. SEO can also be very lucrative.

Is SEO hard to learn?

Our SEO statistics reveal a growing and lucrative market. While the terms thrown around might seem complicated, SEO itself isn’t too hard to learn. However, it does require time, as there are several facets to cover – technical SEO, content SEO, and SEO marketing, among others.


About the author

Ivana is a staff writer at SmallBizGenius. Her interests during office hours include writing about small businesses, start-ups, and retail. When the weekend comes, you can find her hiking in nature, hanging off of a cliff or dancing salsa.

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By Danica Djokic · January 20,2022
Incorporating enough physical activity into our increasingly sedentary lifestyles is difficult. However, people are more aware nowadays that regular exercise has significant health benefits. That awareness created room for the fitness industry to grow - and these exciting fitness industry statistics will tell us just how much. Read on! Fitness Stats (Editor’s Choice): The COVID-19 pandemic reduced the fitness industry’s market size by 16.24%. The digital fitness market is set to reach $26.55 billion in 2026. 17% of US gyms were permanently closed due to COVID-19. 44% of the fitness industry workforce was left without a job in 2020. In 2019, Americans visited gyms and fitness clubs 6.7 billion times. The average monthly fitness club membership in the US costs $52. Millennials make up 35% of the fitness industry’s customer base. Fitness industry job prospects are predicted to grow 39% in the following ten years. Global Fitness Industry Statistics Before the COVID-19 pandemic, the global fitness and health club market grew to $96.7 billion in 2019. (Statista) Prior to the pandemic, the fitness industry had been experiencing steady growth since 2015. Its most significant leap happened between 2017 and 2018, when the industry grew from $87.2 billion to $94 billion. As expected, some of the top fitness clubs, like LA Fitness, ClubCorp, and Life Time, are in the US. LA Fitness had $2.15 billion in revenue in 2019, quickly taking the top spot as the global industry leader. In 2020, the fitness industry market size dropped to $81 billion, as a result of the COVID-19 pandemic. (Mordor Intelligence) The fitness industry - brick-and-mortar clubs and gyms in particular - has been severely impacted by the pandemic and state-imposed restrictions, especially in the US. The global industry experienced a significant drop (16.2%) in market size. The projected fitness industry CAGR between 2021 and 2026 is 7.21%. (Mordor Intelligence) As countries lift strict restrictions, the fitness world is getting back on its feet. The main driving factors for this industry will most likely be the growth of disposable income now that the job market is recovering, increased health awareness, and the possibilities for safe exercising on location. The global digital fitness market size is expected to reach $26.5 billion in 2026. (360 Research Reports) In 2020, the market for fitness wearables that record your health and assist in training regimens was estimated at almost $9.6 billion. With a predicted CAGR of 18.5%, it’s expected to triple by 2026. Fitness Industry Market in the US: COVID-19 Aftermath The US fitness industry dropped from an all-time-high revenue of $35 billion in 2019 to only $15 billion in 2020.  (IHRSA) It’s estimated that the COVID-19 pandemic inflicted around 20 billion dollars’ worth of losses to the US fitness industry’s revenue in 2020. This comes as no surprise, as in some states (e.g., Washington, Oregon, and California), restrictive measures and closures lasted for a year and created a harsh environment to maintain a business. In other states, restrictions were less severe, as they allowed establishments to operate at 50% capacity, move their operations outdoors, or hold online training sessions. Small businesses with excellent insurance fared better, but the industry was still severely hit. Almost 17% of US gyms and fitness clubs were permanently closed because of the pandemic. (IHRSA) According to information from some of the largest payment processors cooperating with the fitness industry, boutique fitness industry statistics paint a grim picture: 19% of boutique studios had to close their businesses permanently in 2020. Another 14% of traditional gyms had to shut down for good. Seven major sport and fitness companies filed for bankruptcy in 2020. (Business Insider) Companies like Cyc Fitness, Yoga Works, Flywheel Sports, Town Sports International, 24 Hour Fitness, Modell’s Sporting Goods, and Gold’s Gym are some of the major business franchises severely weakened by the pandemic. In 2019, 24 Hour Fitness was an industry leader, earning more than 1.4 billion in revenue. Unfortunately, in 2020 it had to file Chapter 11 and close around 144 locations. Likewise, Town Sports International had to shut down over 100 sites. 44% of the fitness industry workforce lost their jobs in 2020. (IHRSA) These fitness industry statistics are unfortunate, and the industry employee count dropped from 3.2 million to 1.8 million. This affected small-business owners as well, and with extended restrictions, some of these job prospects may never recover. The infection rate in US gyms was 0.002%, out of 49.4 million check-ins from 2,877 locations.  (IHRSA) According to a study conducted by the University of Florida, thanks to gym patrons abiding by safety guidelines, the number of detected infections was not statistically significant. Fitness industry statistics for 2021 also show that 69% of gym-goers were confident in the safety protocols within their gym. Fitness and Health Industry Trends During the pandemic, gym closures caused an increase of 130% in sales of fitness equipment. (NPD) Some equipment sales experienced impressive triple-digit growth. Businesses had to fulfill increased orders for items such as yoga mats (146%), stationary bikes (170%), free weights (181%), and weight benches (259%). The global fitness equipment market is predicted to grow to $14.7 billion in 2028. (Fortune Business Insights)  Fitness industry trends and statistics show that the market for exercise equipment is currently valued at $10.7 billion, and forecasts show that it will grow at a CAGR of 4.6% in the next seven years. The fitness apps market is expected to grow by $1.68 by 2024. (Business Wire) Forecasts for the fitness apps market are bullish, and the estimated CAGR between 2020 and 2024 is 12%. This software niche’s most crucial driving force will be the increased use of wearables that track your physical performance while exercising. In 2019, there were around 6.7 billion visits to US health clubs. (IHRSA) Fitness industry trends and statistics show positive trends for the industry’s future, as Americans are willing to dedicate time to their health and exercise. More than 27.3 million people visited a gym more than 100 times during the year, while 17.8 million went more than 150 times. On average, Americans pay $52 for a gym membership. (IHRSA) Around 25.9 million Americans, which roughly is two out of five gym members, pay less than $25 per month for their membership. However, a significant number of people - 8.2 million, in fact - are willing to pay more than $100 for a gym membership each month. Thanks to that, health and fitness industry statistics show that the average monthly membership is quite high. A home gym costs between $1,400 and $5,000 to equip. (ACMS’s Health & Fitness Journal, IHRSA) It’s not hard to see how the COVID-19 pandemic influenced how people exercise. Working remotely made it easier for people to join online live or pre-recorded training sessions and exercise at home. Therefore, many were interested in amping up their at-home exercising, either through affordable bodyweight programs, or by decking out entire rooms with workout gear. 68% of Americans plan to continue using online fitness services. (IHRSA) Online fitness industry statistics show that the pandemic forced people to adjust to the new norm, and most Americans tried out fitness apps and video-guided exercises. Just under a third of them also participated in a fitness challenge to keep their exercise regular. 94% of Americans plan to return to their gyms. (IHRSA) Americans are keen to increase their physical activity again, and 88% are confident in safety precautions taken in their workout establishments. People with preexisting conditions are at an elevated risk of COVID-19, but 60% of them also said they want to exercise more, albeit in safer conditions. Fitness Demographics Between 2010 and 2019, women’s gym attendance has risen by 32.2% and men’s by 23.2%. (IHRSA) Americans are increasingly getting conscious about their health and physical exercise. Unfortunately, due to the COVID-19 pandemic, 2020 remains an outlier year for fitness clubs and gyms. Luckily, most men (51%) and women (65%) have a goal of increasing their physical activity, so gyms can also expect some of them to return. Men pay $54 on average for their fitness and health club memberships, while women spend $50. (IHRSA) Men are generally more likely to pay a premium price for club memberships. Statistics on the fitness industry show that more than 65% of people that pay more than $200 per month are men. Women are more conscious about their spending as less than 50% pay more than $100 per month. Millennials make up the largest share of fitness and health club members in the US, at 35%. (IHRSA) Gen X and Baby Boomers are the next age groups that are frequent attendants of fitness and health clubs at 22% and 21%, respectively. Gen Z and the Silent Generation make up 16% and 6% of all gymgoers. However, fitness industry growth statistics show that the last two are among the most growing age groups attending health clubs. The 6 to 17 age group had the highest increase in memberships from 2010 to 2019 - 69.81%. (IHRSA) Health clubs have been attracting more younger adults and children. These generations are followed by 55 to 64-year olds at 42.48% and people older than 65 at 34.16%. Hispanic people contributed the most to gym and fitness club membership growth, with a 94.5% increase in signups. (IHRSA) The numbers of Black and Caucasian gym members have also increased by 24.7% and 25.6%, respectively. Fitness equipment industry statistics show that treadmills are the most popular exercise machine across all ethnic groups, followed closely by free weights. The largest demographic with health club memberships in the US are Caucasians at 66.3%. (IHRSA) Hispanic people follow them, with 12.78%, then Black people (12.3%). People of Asian/Pacific Islander ethnicity contribute 7.19%. Fitness Industry Analysis - Job Prospects In 2020, the median wage of a fitness instructor and trainer was $40,510 per year. (US Bureau of Labor Statistics) As reflected by gym industry statistics, this is a job where employers commonly accept people with practical experience rather than formal education. Most people in the industry start on a payroll of a small business. As you continue to work, you can specialize and get appropriate certification for the type of training you are holding. The most common fitness instructor certifications are for strength training, yoga, and kickboxing. The job market for fitness trainers in the US is expected to grow by 39% between 2020 and 2030. (US Bureau of Labor Statistics) Fitness industry growth is projected to create around 69,100 job openings for trainers and instructors yearly on average for the next ten years. A significant portion of those job positions is expected to result from part of the current workforce retiring and moving to other industries. Before the pandemic, in 2019, the fitness industry served more than 184.5 million members. (Statista) The industry almost doubled in the decade preceding 2020, as it grew from 119.5 million members in 2009. The number of fitness and health clubs in the US dropped to just over 32,000. (Statista) Before 2020, there were more than 41,000 fitness establishments in the US. Unfortunately, a significant number had to close down. On the plus side, as the country recuperates from the pandemic, the fitness industry growth rate shows an increasing demand from the public that can’t wait to return to their regular exercise regiments. Fitness Industry in Europe The European fitness and health club industry is a $36.5 billion market. (Statista) The European fitness industry includes everything from sports to gyms and even fitness apps. The sector had 63 million customers across the EU in 2019. The e-health segment of the industry is also on the rise, netting more than $537.8 million in the UK and around $509 million in Germany. Germany and the United Kingdom have the highest fitness revenue in Europe, with $6.3 billion each. (Statista) Fitness industry market research shows that Germany and the UK have significantly larger fitness markets than the other European countries. France has a $2.9 billion market while Italy and Spain sit at around $2.7 billion each. 28% of EU residents exercise more than five hours per week. (Eurostat) Unfortunately, 28% of EU residents don’t exercise at all. Another 17% exercise between three and five hours per week and 27% up to three hours. Over 90% of Romania, Denmark, and the Netherlands’ population participate in physical activity outside of work. On the downside, fitness industry stats show that Portugal and Croatia are on the opposite side of the spectrum, with only 45% and 36% of people taking the time to exercise, respectively.
By Dusan Vasic · December 08,2021
Not too long ago it would have been difficult to imagine sales reps who didn’t have face-to-face meetings with potential customers. But the world has changed. Everything about the way we travel, work, and spend looks different today.    The latest sales statistics highlight some of the market turmoil caused by the pandemic while showing the acceleration of digital transformation as well as promising growth trends and soaring sales figures in individual industries. The following stats will walk you through specific sectors and point out some of the more surprising and interesting sales facts. Salest Statistics Breaktown - Editor’s Choice: AI adoption by sales teams rose by 76% since 2018. An average of 18 calls is needed to connect with buyers. 60% of contacted buyers reject the offer four times before saying yes. 57% of people prefer buying from sales representatives who don’t hassle them. Handgun sales in October 2020 rose by 65% when compared to the same period in 2019.  Video game sales amounted to $4.93 billion in July 2021, marking a 5% year-over-year increase. Toilet paper sales and fun facts about spending in the US show that demand for this product rose by 845% in 2020. 60% percent of sales reps increased their number of virtual meetings since 2015. (Salesforce) Even before the pandemic, virtual sales were on the rise, with many sales representatives reporting that they touch base with prospective customers and existing clients via video chat rather than traveling to meetings and lunches. Perhaps unsurprisingly, 62% also said they spend more time on their computers, tablets, and smartphones than they did a few years ago. These sales trends tell us that virtual selling is here to stay.        AI adoption rose 76% since 2018, with 37% of sales teams now using it. (Salesforce) As is the case in many industries, the acceleration of the digital transformation process is evident in the sales sector. Artificial intelligence or AI is one of the technologies that’s being rapidly adopted, with 37% of sales teams implementing these advanced tools globally in 2020. That marks a 76% increase since 2018. According to recent sales statistics, 77% of sales leaders and 84% of sales ops professionals claim their digital transformation has become more rapid since 2019. The AI tools also help power CRM software, which is crucial for managing customer relationships.  The use of smart sales tools has gone up by 300% since 2017. (Membrain) The substantial increase in both the types and the use of sales technology tools is being fuelled by online purchasing. Sales stats from 2017 reveal that most organizations at the time used only two main tools: CRM software and online meeting tools. Two years later, leads list/database, social selling, account targeting, and skills training and recruiting were added to the list. With six tools in regular use, the sales sector started to see more opportunities for leveraging technology to better cater to customers.  91% of consumers would like to see interactive content in marketing emails. (Hubspot) A Litmus report dubbed 2021 State of Email reveals most respondents feel that only interactive content in marketing emails can get their attention. However, only 17% of marketers actually use such content when advertising their products or services. Depending on your target audience and relevant sales information and analytics, you can add interactivity into your emails by including an embedded video, animated GIFs, a form, faux video, or carousel. Think about creative SMS content, too, or employ mass text software to help you create one with catchy phrases.  An average of 18 calls is needed to connect with buyers. (Gartner) Reaching potential buyers isn’t always easy. Consumers are generally suspicious when it comes to calls from sales reps and tend to avoid them by hanging up or not answering the phone at all. Likewise, only 23.9% of sales emails are opened, and others usually end up in a bin. The sales numbers indicate that more investment is needed into technologies that help locate potential buyers and improve the quality and quantity of communication. 60% of all contacted buyers reject the offer four times before saying yes.  (Invesp) Follow-up calls can make all the difference. But almost half of the salespeople (48%) never make a single follow-up attempt. Statistics that expose this passive trend among sales reps also indicate that consumers tend to change their minds if called at least four times. An astounding 60 percent of contacted prospects agree to buy a product or service during the fifth call, according to sales follow-up statistics compiled by the US consulting company, Invesp.  57% of people prefer buying from sales representatives that do not hassle them. (Invesp) Even though follow-ups are essential for convincing customers to purchase your product, more than half of the respondents said they prefer buying from sales representatives who aren’t too pushy. Salespeople have a reputation for hassling potential consumers, and these figures show that they would improve their chances of making a sale if they change their approach.  70% of businesses agree that retaining customers is cheaper than acquiring new ones.  (Invesp) Prospecting statistics reveal that even though most newly established businesses have to focus on acquiring new customers, the long-run focus should be on retaining them. Namely, it costs five times as much to gain a new buyer than to keep an existing one. Unfortunately, despite the convincing figures in favor of focusing on retention, only 40% of companies and 30% of agencies cultivate the same approach to acquisition and retention.  The American auto industry was showing signs of recovery in the summer of 2021, with nearly 1.2 million cars sold in July. (Goodcarbadcar) Following a sharp decline that saw sales plummet from 17 million in 2019 to just a little over 14.5 million in 2020, the car industry started showing signs of recovery by mid 2021. But according to United States car sales statistics, the positive trend failed to extend into the spring, with only 589,743 automobiles sold in October. Those are the lowest monthly sales figures in years.  California accounts for the highest number of car sales in the US. (Statista) Research from 2019 shows that the state of California registered more than 14.8 million automobiles that year alone. The state is also the biggest market for electric vehicles, plug-in hybrids, and for used car sales. Statistics by state reveal that Texas had the second-highest number of automobile registrations, with just over 8.3 million cars registered. Texas is followed by Florida (7.8 million) and New York (4.4 million). Handgun sales in the US in 2020 rose by 65% compared to 2019. (Statista) The US gun industry is having a good pandemic, with Americans buying handguns in record numbers. Research shows that in October 2020, around one million handguns were sold, marking a 65% increase compared to the same period in 2019. Gun sales statistics also reveal a spike in handgun sales in June 2020, when 1.511.710 items were sold. The American trade book market recorded a 9.7% increase in revenue in July 2021. (Association of American Publishers) During the pandemic-induced global lockdowns, many people turned to books. Perhaps unsurprisingly, book sales generated $750.7 million in revenue in July 2021. Reading once again became a favorite pastime in many American households, who contributed to the 9.7% growth in this sector, compared to July of 2020.  According to book sales statistics, eBook revenues in July 2021 went down 16% compared to the same period last year. Meanwhile, Paperbacks went up by 30%, generating $274.3 million in revenue. Video game sales amounted to $4.93 billion in July 2021, marking a 5% year-over-year increase. (Statista) Video games had a huge 2020 with more people than ever buying and playing games during the pandemic. Sales soared to $177.8 billion - an increase of 23.1% from 2019. The future looks equally promising, with some forecasts suggesting that the global gaming market will be worth $268.8 billion by 2025. Video game sales statistics for the US market in 2021 show that the industry is maintaining its upward trajectory. 2020 has seen a significant decline in draft beer sales, while canned beer sales went up. (NBWA) The forced closures of bars and restaurants during the pandemic had a significant impact on alcohol sales. Draft beer’s share of total volume declined from 10% in 2019 to around 6% in 2020. Beer sales statistics also show that demand for canned beer rose from 60% in 2019 to 67% in 2020. At the same time, sales of beer in glass bottles remained relatively unchanged, accounting for 29% of the market share in 2019 and 28% in 2020. Toilet paper sales in the US spiked by 845% in 2020. (Business Insider) Toilet paper hoarding in 2020 resulted in a spike in sales of 845% in March 2020, compared to 2019, with a total of $1.45 billion sold in a single month. In March 2020, 73% of all grocery stores ran out of toilet paper. By May, that figure dropped to 48%. Toilet paper sales statistics in 2020 exposed a somewhat disturbing and equally commercial side of consumer behavior in times of crisis.  Girl Scout cookies sales amount to around $800 million during each cookie season. (Girl Scouts) Selling Girl Scout cookies has been a tradition in the US since 1912 and has become a lucrative business for many. Girl scouts sell about 200 million boxes of cookies each season and earn nearly $800 million in revenue. According to mouth-watering girl scout cookie sales statistics, the most popular variety is Thin Mints, followed by Samoas, Caramel deLites, and Tagalongs/Peanut Butter Patties.  Sales: the Bottom Line In the choppy waters and hazy horizons of the pandemic-hit world, steering your business in the right direction isn’t easy. There are many challenges facing sales teams and managers, especially when it comes to locking down customers and promoting products and services. On the other hand, some industries are doing better than ever. Business sales statistics show that demand for canned beer, video games, and guns has never been higher. But that doesn’t change the fact that the future is uncertain for everyone, and the new business world is yet to shape out.
By Danica Djokic · November 10,2021

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