70+ SEO Statistics to Help You Land on the First Page in 2022

ByIvana V.
March 17,2022

If you own a business in the 21st century and you don’t have an online presence, you’re doomed to fail. This might sound harsh, but it’s reality.

If you want to increase your number of leads, get more customers, promote your work, or sell any type of service, you need to show up in online search results, preferably at the top. 

To help you tackle this task, we’ve compiled a list of the most relevant SEO statistics for growing businesses. Keep reading to get the inside scoop on what works and what doesn’t in the ever-changing game of search engine optimization.

Fascinating SEO Stats Cherry-Picked by Our Editor:

  • 68% of all online activities start with a search engine.
  • 75% of searchers never click past the first page of results.
  • As many as 46% of all Google searches are local. 
  • 70% to 80% of users completely ignore paid ads.
  • Google holds 86.6% of the search engine market in 2019. 
  • 61% of marketers say growing SEO and organic presence on their websites is one of their top inbound marketing priorities.
  • 51% of all website traffic comes from organic searches.
  • Companies that blog have 434% more indexed pages than those that don't.
  • Leads from SEO are eight times more likely to become paying customers than those generated through traditional ad campaigns.
  • The US SEO marketing spending is projected to reach $129.59 billion in 2021.

General SEO Facts and Figures

68% of all online activities start with a search engine.

(BrightEdge)

Want to buy a new phone? You search its specs online. Hungry? You search for restaurants near you. Going on vacation? Chances are you’ll book your next trip online rather than going to a travel agent.

We have become highly reliant on the internet to meet almost all our daily needs for information. So it comes as no surprise that practically all online activity begins with a good old search engine.

(Pew Research)

According to Pew Research’s SEO data, surfing the web after doing a browser search and checking emails are the two most common activities for internet users.

Google receives over 13 billion search queries per day.

(Internet Live Stats)

On average, people all over the world conduct 13 billion searches per day. According to Google search statistics provided by Internet Live Stats, this amounts to 4.75 trillion searches per year.

In 2015, the number of US search engine users was projected to reach 239.1 million by 2020.

(Statista)

OK, so 68% of all internet activity begins with a search engine. But how many people actually use search engines in the US? While the newest statistics are not currently available, Statista informs us that this number was projected to reach 239.1 million in 2020, a substantial increase from 213.6 million back in 2015 when the data was first collected. According to these search engine statistics, nearly every adult in America uses internet browsers nowadays.

Search engines generate 300% more traffic for websites than social media.

(Business Insider)

Even though social media is wildly popular, search engines like Google, Yahoo!, and Bing are responsible for driving 10% more traffic to sites than social networks. As social media and SEO statistics show, creating engaging content that will rank well has the power to bring in a lot more business than social media posts. Don’t get us wrong, though - you shouldn’t forsake social media marketing for website content or vice versa. The best game plan is to have a balance between the two, posting regularly on both.

In 2015, search engine optimization marketing spending in the US was projected to reach $80 billion by 2020.

(Statista)

Bearing in mind the previous search engine facts, it makes perfect sense that the industry is worth billions in the US alone. In 2010, American marketers spent $22.1 billion on professional SEO services to optimize their websites so their companies would rank on the first page of Google. The importance of ranking among the top results has since only increased, as has total spending on SEO. In fact, total internet advertising spending is projected to reach $129.59 billion in 2021.

14.6% of SEO-generated leads are converted into sales.

(The Daily Egg)

SEO statistics point to the amazing conversion power of search engine marketing. As many as 14.6% of website visitors who discover websites thanks to successful search engine optimization end up becoming customers. This is huge compared to the 1.7% conversion rate of traditional outbound strategies like emails and print advertising. In other words, the leads you get from SEO are eight times more likely to become paying customers than the ones you generate through traditional ad campaigns.

61% of marketers say growing SEO and organic presence on their websites is their top inbound marketing priority.

(HubSpot)

Inbound marketing is all about creating meaningful connections with your clients. And what better way to do just that than delivering the content your clients want to see? HubSpot’s SEO stats show most marketers are on the same page when it comes to ranking SEO on their list of inbound marketing priorities. As a matter of fact, six in 10 marketers consider it priority number one, with only 5% of them viewing SEO as an overrated marketing tactic.

29.13% of high-volume keywords are made up of three words or more.

(Ahrefs)

Internet search statistics highlight the fact that people tend to search for longer terms, including three or more words in nearly a third of searches for keywords with a volume of 10,000 or more. This revealing bit of data goes against conventional wisdom that short keywords are king.

The average length of first-page content on Google is 1,890 words.

(Search Engine Journal)

Just as people like entering long search terms into their browsers, they also enjoy getting lengthy, comprehensive answers to their queries. SEO website statistics published by Search Engine Journal after thoroughly analyzing 1 million Google search results indicate that longer content delivers better results. Posts about 2,000-words-long tend to rank higher than their shorter counterparts on the same subject.

(Uberall)

When asked how likely they were to click on the first two to three search results after conducting a “near me” search, 60% of respondents said they were “very likely” to do so, and another 33% said they were “likely” to click on the top results. These mobile SEO statistics also reveal that only 5% responded they “weren’t sure what they would click,” and 2% said they “wouldn’t click on the top results.”

21% of Google users access more than one search result.

(Moz)

According to search engine traffic statistics, only a fifth of all Google searches result in more than a single click. This stat only emphasizes the importance of ranking highly on Google, since most people clicks only on the top results and nothing else.

53% of all website traffic comes from organic searches.

(Search Engine Land)

When looking to bring people to your website, regardless of whether you’re in the B2B or B2C niche, nothing beats organic traffic. Judging by SEL’s search engine traffic stats, it’s by far the most successful method as it generates more than half of all website traffic on its own. Paid searches are responsible for a lean 10% of website traffic, social networks attract only 5% of visitors, and the remaining 34% come from all other sources combined (including emails, displays, and referrals). To improve your website traffic rankings, you need to work on methods that bring in organic visits.

70% to 80% of users completely ignore paid advertisements.

(Search Engine Land)

While content is king, responsible for the better part of website traffic and lead conversion, paid advertisements deter most users. According to SEO vs. PPC statistics, a Google result that shows at the top of the search results page marked with a tiny “Ad” sign will be overlooked by up to 80% of people hunting for information. Hence, a good SEO strategy greatly outperforms pay-per-click marketing campaigns.

An average Google search session takes less than a minute.

(Moz)

Google is the preferred search engine in the world for a reason. It requires just under a minute from when you enter your query to when you get the result you’re after.

75% of searchers never click past the first page of results.

(Forbes)

Search engine stats published by SMA Marketing confirm what most of us know from first-hand experience: The majority of people never check the second page of Google results. Three quarters of internet users focus on the results listed on the first page, mostly at the top of it. Only a quarter of searchers peek around the corner to see what’s on the second page.

8% of search queries are entered into a browser in the form of a question.

(Moz)

Google keywords stats tell us that even though many people are used to looking up terms by entering keywords only, some 8% still enter full questions into the search bar. There’s nothing wrong with this method of browsing, and you should actually keep it in mind when forming your SEO plan.

YouTube is the second largest search engine.

(Forbes)

Considering its number of users, daily searches, and the time people spend on the website, it’s no surprise that SEO industry statistics indicate that YouTube is the world’s second-largest search engine. This video giant is owned by the same company as Google - Alphabet Inc. - so it’s safe to say these two platforms dominate the top spots, leaving their competition far behind.

Google Search Engine Statistics

When talking about SEO, most people think of Google. After all, it’s the world’s most used search engine, responsible for driving the most traffic to websites. It holds the dominant portion of the search engine market and delivers search results in a matter of seconds. That’s why, for most marketers, achieving good SEO results means achieving not just a high search engine ranking but a high ranking on Google.

Google’s search engine market share in 2021 is 86.6%.

(Statista)

Google has practically wiped out all of its competitors, grabbing a giant portion of the search engine market share - 86.6% of it, to be precise. Leaving YouTube out for the fact that it’s a video-streaming platform, Bing is a distant second, holding only 6.7% of the global market. Statistics on search engines also show that Baidu, the largest Chinese search engine, takes third place with its 0.54% share, while Yahoo! holds 2.71%.

91,144 Google searches take place every second.

(Internet Live Stats)

Google now processes almost 92,000 search queries every second on average. This means over 13 billion Google searches per day and 4.75 trillion searches per year are conducted worldwide.

95.25% of mobile search traffic is generated on Google.

(StatCounter)

When it comes to getting info on the go, internet users the world over rely on Google. According to StatCounter’s statistics for search engine usage, as much as 96% of mobile search traffic comes from this search engine alone.

A 40% drop in internet traffic was recorded when Google went down.

(Wired)

During a five-minute glitch that occurred in 2013, internet traffic dropped by 40%, according to Google stats published by Wired. This paints a vivid picture of just how much internet users depend on the world’s largest search engine to lead them to other websites. Nobody needs to bother remembering the exact URL of the websites they visit when Google serves as the perfect intermediary in the process.

Google introduces 500 to 600 changes to its search algorithms every year.

(Search Engine Land)

Most people doing business in the 21st century are aware of the importance of SEO. Rank well on Google, and you’ll have more website traffic, which will, in turn, generate more leads who will later become customers. Simple enough, right? But how can you accomplish this goal with Google constantly changing its algorithm for ranking search results? That’s the key question. Luckily, SEO facts and figures show that only a few of the hundreds of yearly algorithm adjustments are considered major game-changers.

16% to 20% of daily Google searches are queries that have never been raised before.

(Internet Live Stats)

Keyword search statistics reveal that up to a fifth of Google searches performed on a daily basis are composed of entirely new keywords or questions. Talk about human ingenuity. And Google’s resourcefulness, for that matter.

Zero-click searches jumped to 65% during 2020.

(Search Engine Land)

The search engine giant goes out of its way to provide the most relevant information in its top results. And it seems to be on the right path, given that the first-page-of-Google statistics tell us that 65% of all Google searches in 2020 ended without any clicks. Typing “Miami weather” or “shoe stores near me” tends to give users all the information they need. This came after a fall in zero-click searches in 2019, with their resurgence possibly being a result of COVID prompting people to make more search queries in general.

Images get only 3% of all Google search clicks.

(Moz)

What percentage of clicks on Google search results go to images? Statistics about SEO published by Moz after extensive research have revealed that just 3% of clicks on Google search results are for images.

The volume of Google searches grows by roughly 10-15% every year.

(Internet Live Stats)

In the first years following the launch of Google, the company’s growth rate was extraordinary with a 17,000% year-to-year increase in search volume between 1998 and 1999, 1,000% between 1999 and 2000, and 200% between 2000 and 2001. Google searches continued to increase at rates of between 40% and 60% by the end of the first decade of the 21st century. After 2010 it started to slow down, stabilizing at a rate of 10-15% rate in recent years, according to Google search numbers.

Only 15% of the millions of active US web users perform at least one Google searches a day.

(Moz)

Even though Google’s growth has been steady in the last few years and despite the fact it receives nearly 92,000 searches per second, it still has a lot of room to expand. According to Moz, only 15% of active American web users perform daily searches on this browser, 45% perform at least one query in a week, and 68% make one or more queries monthly.

About 40% of Google page one organic listings are HTTPS.

(Blue Corona)

Multiple studies have shown a slight correlation between Hypertext Transport Protocol Security and SEO. Search engine optimization stats tell us that websites that use HTTPS are more secure and they load faster. HTTPS has been a signal in Google’s ranking algorithm since 2014.

Voice Search Stats

AI has been around for years and is more readily used than we might realize. Indeed, this technology has the power to transform nearly all aspects of our lives. Is the way we search the web one of them? Absolutely. Search engine optimization facts show the change is well underway.

Voice queries have increased by 3,400% since 2008.

(HubSpot)

Search engine optimization statistics point to the growing popularity of voice search. From Google Home and OK Google to Siri, Cortana, and Amazon Alexa, voice search technology is undergoing a period of enormous proliferation as people get used to talking to AI.

(eMarketer)

People are feeling more and more comfortable with this type of tech. A recently published eMarketer report on voice search statistics predicts that just over 40% of the US population will be relying on voice search by 2022.

55% of households in the US and the UK are expected to own smart speaker devices by 2022.

(OC&C Strategy Consultants)

This is quite an increase from December 2017, when some 13% of homes in the US and 10% in the UK owned one of these devices. In just a five-year period, smart speakers are expected to be a part of 55% of households, which will significantly affect SEO.

31% of smartphone users worldwide used voice search technology at least once a week in 2017.

(Statista)

Google keywords in search statistics are bound to change as more mobile phone users get accustomed to voice search. Instead of short keywords that are easy to type, the proliferation of voice search will bring full questions back to search engines.

20% of queries on Google’s mobile app in 2016 were voice searches.

(Think with Google)

The latest available website search statistics from Google inform us that one fifth of all Google mobile app searches were done by voice in 2016. Remember, these figures reflect the state of affairs from five years ago; we can only assume this number has gone considerably up since then.

Local SEO Statistics

When entering Google search words, most users want to see local results. Google has taken note of this and is delivering search results based on users’ locations. Business owners need to be aware of this when creating their SEO strategy.

As many as 46% of all Google searches are local.

(GO-Globe)

Nearly half of all Google searches are looking for local information. People often want to know the working hours of a local establishment, the availability of certain goods in local stores, or the weather for the area. This is so often the case that local searches now make up 46% of all Google queries.

61% of mobile searchers say they would be more likely to contact a local business if it had a mobile-friendly website.

(HubSpot)

Search engine optimization stats remind us how important it is to make your website mobile-friendly. People are highly dependent on their mobile devices these days. Failing to optimize your website to provide for a smooth browsing experience across devices can cost you. As many as six in 10 internet users say they would be more inclined to get in touch with a local business if it had a mobile-optimized site.

76% of people who make a local search visit a local business within five miles of their location.

(Think with Google)

Focusing your SEO efforts on ranking high in Google local searches is a smart move. Why? Because most people who seek local information end up going to brick-and-mortar businesses within a five-mile radius. Even better, local SEO search statistics indicate that 28% of those searches actually result in a purchase.

50% of local mobile searches concern business information like the address or working hours of a local business.

(GO-Globe)

People want to get useful information quickly when conducting local searches. Finding a place or learning when it closes is the intent behind half of all local queries. So, if you want to increase foot traffic to your business, be sure to make this info available.

As many as three-quarters of local searches result in a phone call.

(GO-Globe)

GO-Globe’s local search statistics suggest that, even though the internet has become the first place where people look for information, they still love getting in touch via phone. Some 76% of local searches lead to a phone conversation with a local business.

Mobile searches for “stores open now” or “food open now” increased by 2.1 times between 2015 and 2016.

(Think with Google)

Local SEO can make or break a small business. Local search stats tell us that if you fail to optimize your website to provide searchers with relevant information about your establishment, they will simply go to a business that made their working hours and location easy to find.

(Think with Google)

What’s the point of having a wonderful little restaurant if no one can find it? Or offering great yoga classes that only a handful of yogis know how to get to? Internet users need to be able to find your business online if you want it to flourish. Keyword statistics tell us that you need to provide your address and a map for the best results.

86% of modern shoppers look up the location of a business on Google Maps.

(GO-Globe)

Local SEO stats point to the amazing popularity of Google Maps. Almost nine in 10 consumers look for local businesses and directions to them using this app. Conclusion? Get your business on Google Maps, ASAP!

72% of computer and tablet users, as well as 67% of mobile phone users, want to see ads customized to their city/ZIP code.

(Search Engine Watch)

Let’s face it - no one likes being bombarded by ads while browsing. But even worse than that is seeing ads for items that are not even available in your area. This is why approximately 70% of internet users, regardless of the device they’re on, say they want to see ads customized to their location.

70% of computer and tablet users and 61% of mobile phone users want ads customized to their immediate surroundings.

(Search Engine Watch)

Better yet, people want to see ads that show them products in their close vicinity. According to SEO statistics, 70% of internet users surfing the net from a computer or tablet say they would like to be shown ads for products close by. The percentage is somewhat lower among smartphone users: 61%.

480 million social posts that include location information are shared by US consumers every month.

(jeffbullas.com)

Local SEO experts take advantage of this fact. Organic shares from consumers who are so delighted by a service or an establishment that they want to share their location are incredibly powerful in boosting traffic. But this is unlikely to happen without prior investment in search engine optimization.

Mobile SEO

We do everything on the go; it’s just a fact of modern life. Average website traffic statistics confirm this - more than half of all internet traffic now comes from mobile devices. If you want your website to show up in the top results, mobile optimization is a must.

2015 was the year mobile searches surpassed desktop searches in terms of quantity.

(Search Engine Land)

Until 2015, internet users accessed the web from their PCs. But as smartphones got more sophisticated and free WiFi became more available, the number of mobile searches exceeded the number of desktop searches. When the shift happened, Google changed its algorithm. The so-called ‘Mobilegeddon’ prioritizes websites that display well on smartphones and other mobile devices, forcing businesses to adapt or perish.

87% of smartphone owners use some kind of search engine at least once a day.

(Search Engine Land)

Mobile search statistics published by SMA Marketing tell a tale of how frequently internet users whip out their phones to run a quick search. Just 13% of mobile phone owners don’t run daily searches on their mobile devices.

82% of consumers shopping from a smartphone conduct “near me” searches.

(Uberall)

Convenience is key to modern consumers, no doubt about it. Amid an endless offer of products and services, they’ll always choose the best option that’s close by. According to Uberall’s statistics on SEO keyword analysis, users most commonly look for food in such searches (84%), followed by entertainment options (56%) and banking (50%). Apparel (41%) and personal care products (38%) get a fair share of local searches, too.

Experts predict that spending for location-targeted mobile advertising in the US will grow to $32.7 billion by 2023.

(Statista)

In accordance with shoppers’ preferences, location-targeted advertising presents consumers with ads that are relevant to their current location. Spending on this form of mobile advertising is set to increase to $32.7 billion by 2023 in the US.

19% of mobile users have made unplanned purchases in local stores thanks to location-based ads.

(Search Engine Watch)

No wonder such big bucks are expected to be spent on location-targeted advertisements by 2023. They are effective, according to local search stats. Nearly a fifth of consumers report having made a spontaneous purchase because they saw a timely ad for a locally available product.

Six in 10 internet users start their shopping on one device but continue or finish it on a different one.

(Think with Google)

No matter how addicted we are to our smartphones, we still enjoy exploring the internet from other devices. Bearing this in mind, SEO sales statistics such as this clearly show that experts in the SEO business need to take the necessary steps to enhance the browsing experience across all devices with the aim of delivering effective search engine optimization to their clients.

82% of smartphone owners say they use their phones before making a purchase in a store.

(Think with Google)

Most modern shoppers consult their phones while in a store before they buy a product. They tend to compare prices of the same items in other stores, get more info about their quality, and read a quick review or two. Search engine marketing statistics clearly show that consumers soak up information before committing to a certain retailer. If you can beat the competition with lower prices and have a well-optimized website, you just may persuade that customer to buy from you.

Content Marketing Statistics

This type of digital marketing is a vital part of SEO. You simply won’t rank if you don’t have content on your website. SEO statistics, however, show that it’s the quality that matters, not the quantity.

Six in 10 marketers agree that a good SEO tactic generates the highest-quality leads.

(HubSpot)

HubSpot’s digital marketing statistics show that most marketers recognize SEO creates the highest-quality leads. When you get a new website visitor thanks to a well-optimized site that offers content users find appealing and valuable, chances are much higher that the lead will become a client. Self-sourced leads from the sales team and those generated by outbound practices deliver poor results in comparison.

Marketers who prioritize blogging are 13 times more likely to achieve a return on their investment.

(Hubspot, VentureBeat)

Blog importance for SEO, as the statistics tell us, cannot be understated. According to a 2014 HubSpot report, marketers who put blogging high on their list of priorities are 13 times more likely to make a return on their investment than their colleagues who consider blogging unimportant.

82% of consumers feel more positive about a company after they read its custom content.

(Demand Metric)

Why is blogging so lucrative? Well, it’s because consumers love reading blogs posted by their favorite brands. According to branding statistics, having an active blog is a way of maintaining customer relations and cultivating your brand’s image. In addition, it remains one of the best-proven SEO facts that blogging also generates leads, and, ultimately, increases profits.

Updating, upgrading, and republishing existing blog posts with fresh content and images can increase organic traffic by as much as 111%.

(Backlinko)

So, now that we’ve established that maintaining a blog on your company website can pay back its investment fourfold, let’s see how you can make your existing blog better. SEO traffic generation can increase by 111% if you tweak your content by inserting more trending keywords and deleting irrelevant posts.

(Demand Metric)

As we’ve previously mentioned, you need backlinks to rank highly on Google. And you need to publish compelling content to get links. That said, it’s perfectly logical that companies with a blog receive 97% more links.

Companies that blog have 434% more indexed pages than those that don't.

(Demand Metric)

Tech Client’s SEO infographic highlights the astonishing influence blogging has on your ranking. Google page indexing is an essential factor in SEO. Having more indexed pages means your website will show up in more searches. It’s like Google’s stamp of approval that helps sites get better positions within searches. And blogging contributes heavily to getting more indexed pages - companies that share blog posts have an incredible 434% more indexed pages than companies that don’t blog.

B2B marketers with blogs receive 67% more leads.

(Demand Metric)

Statistics on SEO increasing sales reveal the undeniable effectiveness of content creation on generating leads. Businesses that publish blogs rank better than those that fail to engage in this fundamental digital marketing approach. Once you’re highly positioned on Google, more people know about your company, and the magic of SEO marketing happens. You get a lot more leads: 67% more, to be precise.

61% of consumers have been inspired by content to make a purchase.

(Demand Metric)

Well, isn’t this an inspiring SEO stat? As many as 61% of consumers say that reading content related to the product inspired them to buy it. Blogging truly is your chance to accomplish multiple business goals. Through this activity, you improve your search engine ranking, generate high-quality leads, and nurture customer relations.

47% of buyers read three to five pieces of content before engaging with a sales rep.

(Demand Gen Report)

SEO statistics from Demand Gen’s report revealed that nearly half of consumers read up to five blog posts from a company website before getting in touch with a sales rep. The content you publish on your website is what potential clients judge you by. So make sure you post content that reflects your brand values and post regularly.

In 2015, the number of US bloggers was projected to reach 31.7 million in 2020.

(Statista; First Site Guide)

While companies engage in blogging to promote their business, there’s also a number of people who blog just as a way of sharing their thoughts with like-minded people. According to Statista’s SEO blog statistics, the total number of bloggers likely exceeded 31 million last year. Additionally, 92.64% of all bloggers live in the US.

Regardless of the quality of your content, Google won’t present your website in the top results unless other websites confirm that quality by linking to it. The following statistics show why link building is an integral part of SEO success.

(Forbes)

Link building is an essential part of SEO Google efforts. Search engine optimization facts don’t lie; it’s virtually impossible to rank highly on Google if you don’t include both internal and external links in your pages. Virtually all top-ranking websites have at least one external link among a number of internal links, according to SEO statistics by Forbes.

(Ascend2/Collective)

Although link building is an integral part of any good SEO strategy - one of the SEO basics, if you will - large companies regard it as the most difficult thing to achieve. SEO keyword statistics reveal that keyword research follows as the second most challenging task, with 39% of large enterprises admitting they struggle with it. On the contrary, mobile and local search optimization are regarded as the least cumbersome tasks.

Adding the word “because” to your outreach emails can increase the response rate by 45%.

(Backlinko)

Remember to include the word “because” when reaching out to other websites from your niche and trying to get a backlink. According to Backlinko’s SEO ROI statistics, explaining your reason for writing to someone who doesn’t know you and possibly hasn’t heard of your website greatly increases your chances of getting a reply.

(Backlinko)

Backlinks from strong, authoritative sites are essential for reaching high positions on Google search results. Data provided by Backlinko in 2020 shows that first-ranked pages have nearly four times more backlinks than other sites on the first page of results. That means you really need to put your outreach efforts into high gear in order to improve your SEO ranking.

Why You Need SEO

The final section of our SEO statistics list is dedicated to the remarkable impact of search engine optimization on success in businesses. It supports lead generation so massively that many companies that didn’t consider it a priority no longer exist.

Inbound leads generated through SEO cost 62% less than outbound leads.

(HubSpot)

Google optimization can go a long way. According to budget statistics for SEA and SEO, getting SEO right for your company website can help you get more leads for less money than outbound techniques. In fact, cold calling and direct email strategies waste both human resources and money, while SEO works its own magic.

57% of B2B marketers agree that SEO generates more leads than any other marketing initiative.

(HubSpot)

HubSpot’s B2B SEO stats reveal that nearly 60% of B2B marketers understand just how efficient SEO is in lead creation. It’s not a quick fix but a long-term strategy, which when executed correctly has the potential to bring in more leads than any other marketing endeavor.

81% of internet users research a product online before making a purchase.

(Transaction)

With 8 in 10 shoppers researching products online before spending any money in a physical or online store, it really pays off to invest in your SEO game. Nailing SEO and getting top ranking translates into more revenue.

Bounce rates increase by 38% if your website takes two extra seconds to load.

(SolarWinds Pingdom)

Time is money. With a slew of offers from endless businesses, shoppers wait for no one. If your website doesn’t load in a flash, impatient consumers will go to your competitors. What’s more, Google included page loading time as one of its ranking factors in 2010 in its efforts to provide only the best browsing experience to its users.

Conversions fall by 20% for every extra second it takes a page to load.

(Think With Google)

How effective is SEO? Short answer: extremely. According to search engine marketing stats by SOASTA, every additional second it takes your website to load lowers the conversion rate by 20%. When you compare the lost profits with the cost of investing in an SEO specialist, you get a clear picture of the effectiveness of SEO.

A one-second decrease in homepage load speeds can lead to an increase in revenue.

(CloudFlare)

Cutting your loading speed in half - from four seconds to two - can significantly increase both your conversions and hence your revenue. It’s another example of how much internet users value and ultimately reward a company with a responsive website.

50% of users who perform a local search on their smartphone visit a physical store within one day.

(Search Engine Watch)

After checking Google results for a product that interests them, internet users act quickly. This search engine statistic shows that as many as half of them will go to a brick-and-mortar store close by, and over a quarter (28%) will buy something from a local business.

92% of consumers will pick a business on the first page of local search results.

(Search Engine Watch)

Few people read the results from the second page of Google, and even fewer do so when it comes to local searches. That’s why you need an effective SEO strategy that involves looking at keyword search stats in order to land your website in the top results.

Frequently Asked Questions
Is SEO still relevant in 2022?

While the SEO market saw massive changes in recent years, SEO rankings reports show that it’s still extremely relevant in 2022. SEO is still the main way to help your website reach the upper echelons of Google results and is regularly included in companies’ overall marketing and content strategies as one of the essential elements.

Is SEO a waste of money?

Definitely not, if used in conjunction with other important marketing strategies. SEO alone is nothing without quality content, smart marketing, outreach, and other efforts.

Is SEO a dying industry?

No, far from it. While SEO has changed and is definitely more complex than 5-10 years ago, it’s still an extremely powerful marketing strategy. One of the interesting facts about SEO is that its death has been announced several times over the years. Obviously, reports of its death have been greatly exaggerated.

Is SEO a good career?

SEO is a great career choice because it covers a wide range of elements and strategies you might find interesting and challenging. It encompasses digital marketing, web design, content writing, and much more. SEO can also be very lucrative.

Is SEO hard to learn?

Our SEO statistics reveal a growing and lucrative market. While the terms thrown around might seem complicated, SEO itself isn’t too hard to learn. However, it does require time, as there are several facets to cover – technical SEO, content SEO, and SEO marketing, among others.

Sources

About the author

Ivana is a staff writer at SmallBizGenius. Her interests during office hours include writing about small businesses, start-ups, and retail. When the weekend comes, you can find her hiking in nature, hanging off of a cliff or dancing salsa.

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Thomas Jefferson once defined coffee as “the favorite drink of the civilized world.” Tea-lovers might disagree with Jefferson, but coffee industry statistics are clear: Millions of people today can’t imagine starting their day without a cup of the stimulating beverage. Coffee Industry Facts - Key Findings Brazil is the largest coffee producer (33%) and the largest exporter in the world. In 2020, 15 countries imported 76.4% of all coffee. An average American drinks 3.1 cups of coffee daily. By 2030, global coffee consumption is expected to grow by one-third. The US imported $5.7 billion worth of coffee in 2020. In 2020, Starbucks had the largest share of the coffee market - 40%.  General Coffee Industry Statistics Wondering where your daily cup of coffee comes from? And whether there will be enough coffee for all coffee-lovers in the future? These statistics will provide the answers.  With 33% of all coffee produced, Brazil is the largest coffee bean producer globally.  (Statista) Overall, about 50 countries worldwide produce coffee. Brazil takes first place by producing nearly a third of all coffee - about 69 million 60-kilogram bags. It’s followed closely by Vietnam, which produces almost 29 million bags annually. Even though coffee originated in Africa, this continent contributes only 12% to the world’s total production. Small farmers still produce 60% of the world’s coffee. (Carto.com) Considering how popular coffee is, you might expect that growing it is a fully mechanized process that takes place on vast plantations. However, the reality is that only 21% of all coffee is produced on farms more than 50 hectares in size. The majority of producers still pick coffee by hand in an intensive, once-a-year harvest.  Global coffee consumption increased 2% between 2019 and 2021. (International Coffee Organization)  On the other hand, the production went slightly downward in the same period, which led to minimizing the gap between production and consumption to 1.2 million bags.  By 2030, global coffee consumption is expected to grow by one-third. (Bloomberg) The estimates show that by 2030, the world will need an additional 200 million bags to keep up with the growing demand. The main causes of this growth are the expected wage growth and increase in population.  In 2020, 15 countries accounted for 76.4% of all coffee imports.  (World’s Top Exports) The five countries that import the most coffee are the US, Germany, France, Italy, and Canada. In 2020, these countries imported 47.7% of the worldwide total. Between 2019 and 2020, Germany increased its import volume by 9.4%, while Italy and the US reduced it by 7.5% and 2.8%, respectively. Brazil holds the top spot for coffee beans export.  (Statista) Brazil is prominent in our coffee statistics not only as the largest coffee bean producer in the world but also as the number one exporter. In 2020, Brazil exported almost $5 billion worth of coffee. Switzerland was the second-largest exporter, with $2.85 billion.  Europe accounts for 33% of the global coffee market. (International Coffee Organization)  It seems like Europe has the most coffee drinkers altogether. It’s closely followed by Asia and Oceania, with a market share of 22%, followed by Latin America (20%), and North America (19%). The coffee market in Europe is expected to stay stable throughout 2025 and beyond.  The average price of a cup of coffee ranges from $0.46 in Iran to $7.77 in South Korea. (Global Coffee Report)  The average price of a cup of coffee varies drastically worldwide. Recent studies have determined South Korea is the most expensive country to drink a cup of coffee in, with the average price being $7.77. On the other hand, the cheapest is Iran, where the average cup of coffee costs $0.46.  Only about 10% of coffee is roasted before being exported.  (International Coffee Association) Essentially, 90% of all coffee is exported green, which means that roasting actually takes place in the importing country. Since roasting technology differs from country to country, it also affects the overall taste of the coffee. The United States Coffee Market Statistics In this section, we take a look at the US coffee industry size, information on consumer behavior, and imports and exports. In 2020, an average American drank two cups of coffee per day. (National Coffee Association) One of the most interesting coffee drinking facts from the 2020 National Coffee Association report is that the average American coffee-drinker consumes 3.1 cups of coffee per day. Sixty-two percent of Americans drink coffee every day, while seven out of 10 Americans drink coffee at least once a week. The US imported $5.7 billion worth of coffee in 2020. (World’s Top Exports) Americans are among the most avid coffee consumers in the world, with more than 400 million cups of coffee drank per day. 67% of Americans purchased their coffee from the supermarket in 2019. (Statista)  Since a considerable percentage of Americans prefer gourmet coffee, one would expect them to shop for their favorite blend at their local coffee roastery or other specialty coffee shop. Still, it appears that customer retention levels in this segment of the industry are not particularly high - only 9% regularly choose this option. The majority of consumers purchase their coffee at the supermarket, 14% order coffee online, on Amazon, or elsewhere, while 13% buy it at their local coffee shop, according to the specialty coffee industry statistics. Almost 60% of all coffee served in the US is brewed from premium beans. (National Coffee Association) While gourmet coffee is rising in popularity, traditional coffee consumption has decreased 10% from 2019 to 2020.  In 2020, Starbucks had the most coffee shops in the US.  (Statista) With 15,444 stores in the US, Starbucks holds 40% of the US coffee shop market. Dunkin’, the food franchise that made history with 3 million customers daily, holds the second spot with slightly more than 9,000 stores. Tim Hortons, in third place, has 630 stores in the US. When translated into coffee sales, Starbucks generated $21.31 trillion in 2019, while Dunkin’ had $9.2 trillion. 41% of Americans used a drip coffee maker to brew coffee in 2020. (Statista) The second most popular method was the single-cup brewer with 27%, while 12% used an espresso machine to make coffee at home. Only 10% of respondents prefer cold brewing, 8% purchase ready-to-drink coffee in a can or a jar, while 7% purchase instant coffee in a can or a jar. Bean-to-cup brewer is used by 6%, while the remaining methods account for less than 5%.  Coffee Consumption Statistics Worldwide - by Demographic  Who are the people behind all these coffee-drinking facts and figures? Let’s find out. 72% of people over the age of 60 drink coffee every day. (National Coffee Association)  But it’s not just older adults who drink coffee regularly: More than half (54%) of Americans between the ages of 25 and 39 consume coffee, along with 40% of those aged 18-24. The latter group has, in fact, seen a 14% increase in coffee consumption since the beginning of 2021. In the US, women spend on average $400 more on coffee than men. (Perfect Brew) An average American woman spends approximately $2,327 each year on coffee, while an average man spends $1,934. Still, it seems that men simply drink cheaper coffee - if we were to compare coffee consumption per capita by gender, men take the lead with 2.22, compared to women’s 1.79.   Hispanic Americans are the most likely demographic group to drink coffee every day. (Perfect Brew) The survey conducted by the National Coffee Association looking to uncover coffee facts and statistics showed that Hispanic Americans are 65% more likely to consume coffee daily than members of any other ethnicity. 41% of millennials spent more money on coffee than on retirement plans in 2017. (Acorns Money Matters) In an Acorns study conducted in 2017, 41% of nearly 2,000 respondents born between the 1980s and early 2000s admitted to spending more on coffee than on retirement. Unsurprisingly, 39% also admitted to feeling anxious about their financial future.  Scientists and lab technicians are the heaviest coffee drinkers. (Perfect Brew) Among the top 15 professions that consume the most coffee, scientists and lab technicians take the top spot. Marketing and advertising professionals are second, while education administrators take the third spot. Writers and editors hold the fourth spot, while healthcare administrators take the fifth, according to a recent coffee industry analysis by Perfect Brew.  People aged 25-34 spend $2,000 in coffee shops yearly. (Amerisleep) There’s a stark difference between this age group and people over 65, who spend only $7 in coffee shops per year. People aged 18-24 spend $172 per year on average, while the 35-44 age group doesn’t shy away from spending $1,410. These figures could partially be the result of the shift toward remote work, as many remote workers find coffee shops to be more conducive to productivity than their homes.
By Vladana Donevski · May 10,2022
Anyone who has ever been on a hunt for unique handmade items, vintage treasures, and local artisan products has most likely heard about Etsy. This creative online marketplace started out in 2005 as a project by a group of enthusiasts from Brooklyn, New York. Etsy has soon become an online refuge for artists and artisans from all over the world.  The platform has grown into a $33.75 billion business from very humble beginnings. If you're interested in learning more about this eCommerce giant and its journey to the top, check out our Etsy statistics below. Top Etsy Statistics: Editor’s Choice With a market cap of over $17 billion, Etsy is the 12th largest online marketplace globally. Etsy’s annual net income in 2021 reached $493 million. As of 2020, Etsy has 1,209 employees. 97% of Etsy sellers run their shops from home. 62% of sellers on Etsy are from the United States. In 2020, 81% of Etsy sellers identified as women. With a 25% seller share, Home & Living is the most popular category on Etsy. 71% of Etsy sellers consider it important to grow their business sustainably and responsibly. General Etsy Stats To better understand this eCommerce platform and its users, we've compiled a list of some general Etsy statistics. Read below to learn about the number of active buyers and sellers, the revenue Etsy has generated over the years, and the best-seller categories of products available for sale. With a market cap of over $17 billion, Etsy is the 12th largest online marketplace globally. (CompaniesMarketCap) With a market cap of $17.90b as of March 2022, Etsy scores above JD Health, Zalando, and Rakuten, to name a few prominent companies.  Etsy traffic statistics have increased majorly during 2020, boosting profits significantly. Nevertheless, the market is still dominated by eCommerce giants such as Amazon, Alibaba, Meituan, Jingdong, and Shopify. There were around 7.5 million active sellers on Etsy in 2021, a nearly 75% increase on 2020. (BussinessOfApps) Back in 2019, there were almost $2.7 million active sellers on Etsy. Only a year later, the figures went up over 60% to around 4.3 million people worldwide, only to balloon by nearly 75% to 7.5 million in 2021. As testified by many Etsy sellers, statistics have never looked so good. The reason behind such a steep surge is most likely the COVID-19 pandemic which forced many people to start selling online exclusively.  The number of active Etsy buyers reached 96.3 million in 2021. (BussinessOfApps) Compared to 2019, when some 46.3 million people bought goods on Etsy regularly, 2020 has brought a surge of over 75% for a record 81.8 million active buyers on the platform. This was then followed by a smaller but still impressive 17% increase to 96.3 million users in 2021. Judging by the Etsy buyer statistics, people have heartily embraced the online shopping model forced by the COVID-19 pandemic. As of 2020, Etsy has 1,209 employees. (Backlinko) We can get valuable insights by tracking workflow within a company. Etsy has been growing steadily over the past few years, and the growth was followed by an increase in the number of employees. The 2020 sales boom saw the workforce increase by 14.49%. These Etsy updated statistics do not include an additional 205 workers employed at Reverb, its daughter company. Most of the employees are based in the United States, but the company also has offices in Ireland, Germany, Canada, Australia, and more. Etsy Demographics Let’s take a closer look at the demographic stats and facts, as they provide insights into the target market for a product or service. Additionally, they can help identify new markets or assess the potential impact of changes in the economy or population on a business. By understanding the demographics of its customer base, a company can make better decisions about where to allocate its resources to maximize growth.  62% of Etsy’s sellers are from the United States. (Statista) Etsy seller statistics show the distribution of its sellers on a global level. As of June 2020, some 62% of Etsy's merchants were from the United States, while the remaining 38% come from other countries. The majority of them are from the UK (30%), followed by Canada (11%), Australia (7%), and  Germany (7%). Most of Etsy’s US sellers come from California (14%). (Statista) The figures from June 2020 indicate that 14 percent of the US Etsy sellers are located in California. During the measured period, Florida and Texas both contributed 7%, while Pennsylvania, North Carolina, and Washington had a 4% share of the total US seller market each. As of December 2020, 47.7% of Etsy employees were female. (Statista) We highly appreciate Etsy’s gender awareness and diversity politics, especially nowadays when women were only 5% of the CEOs appointed globally in 2020. Namely, the eCommerce giant has been trying to increase the number of women in leadership positions and on its Board of Directors. As of December 2020, 47.7 percent of its employees were female, along with 45.3% male workers and 7% that were classified as ‘other.’ Statistics on Etsy's global corporate demography indicate that the board positions are equally occupied by both males and females, with a 50-50% ratio.  In 2020, 81% of Etsy sellers identified as women. (Statista) (Etsy) The figures certainly show how one-sided the sellers’ market is, probably because women dominate the handmade arts & crafts niche. When it comes to Etsy users, statistics on the sellers used to favor women even more in the past. According to a report from 2015, as many as 86% of the sellers on the platform were female. 71% of Etsy sellers consider it important to grow their business sustainably and responsibly. (Etsy) Sustainability and value-driven manufacturing practices are essential to Etsy's community, as reflected in the items being sold on the site. This new approach to business resulted in self-organizing into online support groups. Nearly a quarter of Etsy sellers worldwide joined one of more than 10,000 Etsy Teams worldwide, where they can seek and provide support and collaboration opportunities.  97% of Etsy sellers run their shops from home. (Statista)  2020’s  Etsy statistics reveal that 97% of sellers run their shops from home. At the same time, 69% of respondents had started their Etsy shop as a way to supplement their income. For many Etsy sellers, their businesses are their primary source of income, and 69% of them consider their shop a business. More than half (55%) are multi-channel sellers.  Revenue and Sales Statistics Although Etsy's sale statistics recently didn't quite match the boom in 2020, the company is still going very strong. The pandemic has brought about a renewed interest in handmade and vintage items, increasing the platform’s popularity significantly in recent years. With a 25% seller share, Home & Living is the most popular category on Etsy. (Statista) Looking at the best-selling items on Etsy and their generated revenue, Statista compiled a list of the most popular categories among handmade Etsy sellers worldwide as of June 2020.  According to Etsy sales statistics by category, home and living is on the top of the list with a 25% seller share. This is followed by art and collectibles, which accounted for 21%, jewelry with 15%, and clothing with an 11% share.  The least popular group of products were pet supplies, electronics & accessories, and shoes, which accounted for only 1% of sellers each.  In 2020, Etsy was the eighth largest retail website in terms of online traffic. (Statista) The big dog among eCommerce websites, Amazon.com, had almost 3.68 billion visitors per month in 2020 followed by eBay.com with 1.01 billion visits on average each month. eBay, Rakuten, and Samsung also scored highly on the list.  With a monthly traffic average of 289.33 million visits, Etsy statistics had even top sellers jealous, contributing greatly to the platform’s huge revenue increase during that year. In 2020, Etsy generated $1.7 billion in total revenue. (Statista) The revenue of the online marketplace amounted to $1.7 billion in 2020, which represents a surge of more than 100 percent compared to the year before. Etsy had a market capitalization of $7.46 billion in 2019, just seven years after its official launch. According to industry experts, marketplace revenues (including sales listing and transaction fees), third-party payment processor fees, and seller service revenues are the company's main revenue streams.  Etsy’s annual net income in 2021 reached $493 million. (Statista) Looking at the Etsy sales statistics for 2021, there was a massive increase over the $349 million it made in 2020, which itself dwarfed 2019’s $95.89 million. The company is clearly doing something right, and at this rate, the future of eCommerce on the platform is looking very bright. Top sellers on Etsy earn $10,000 per year or more. (The Verge) Amid the many stories from Etsy's sellers regarding their earnings, the conclusion is that the most successful merchants earn $10,000 or more on the platform. Etsy shop statistics vary wildly between the various categories on the site, though. According to some top sellers, they get charged a flat 12% advertising fee that they cannot opt out of. This fee is 15% for other sellers, but that charge is optional.
By Danica Djokic · October 12,2022
Call centers are an inescapable element of running almost every customer-centric business. Regardless of whether you are offering a product or a service or using a call center to market them, you need to provide a line of communication with your customers.  Not all support and call centers actually require a phone line. Call center statistics show that the industry has moved online to a large degree, and many other trends are emerging as companies strive to provide a better customer experience.  Let’s see some of the most important stats about the call center industry in 2022. Call Center Industry Statistics - Key Findings The global market value of call centers is estimated to reach $496 billion by 2027. 87% of employees in call centers report high-stress levels at their job. The contact center software market will be worth $149.58 billion by 2030. Businesses lose approximately $75 billion yearly because of poor customer service. 35% of customers want customer support agents to help them resolve issues in one interaction. General Call Center Operation Statistics Call centers are an essential industry nowadays, especially as many people turn to customer support. After all, the world has made a significant shift toward performing most of its daily life online. So let's check some of the most important stats about this industry. The global market value of call centers is estimated to reach $496 billion by 2027. (Report Linker) Research suggests that the industry's value will keep increasing at a projected CAGR rate of 5.6% between 2020 and 2027. In-house call center solutions have a 5.5% projected growth rate during the same period, while outsourcing will grow by 5.9%. In 2020, US call centers accounted for 29.49% of the global call center market. (Report Linker) The overall global market was valued at $339.4 billion in 2020, with the US share at approximately $100.1 billion in 2020. Other notable markets worldwide were China, Japan, Canada, and Germany, all with strong growth estimates.  Almost a quarter of all call centers in the US made less than $250 million in 2020. (Statista) 24%, to be precise. 13% earned more than $25 billion. 4% made between $15 and $25 billion, while 19% earned anywhere from $5 to $15 billion, and another 19% made between $1 and $5 billion. The contact center software market will be worth $149.58 billion by 2030. (Grand View Research, Inc) According to call center statistics for software, the industry's market size is $28.09 billion in 2022, up from $23.9 billion in 2021. If it continues following the estimated CAGR of 23.2% between 2022 and 2030, it should reach a staggering $149.58 billion by 2030. In 2020, US call center businesses employed 2.83 million people. (Statista) The number of employees in the call center businesses grew steadily from 2014 when 2.51 million people worked in this industry. This trend changed in 2020, though, which saw a drop in the number of employees in the contact center industry compared to 2019’s 2.92 million. Businesses lose approximately $75 billion yearly because of poor customer service. (Forbes)  Based on research in NewVoiceMedia’s 2018 “Serial Switchers” report, Forbes announced in 2018 that many customers were abandoning companies due to poor customer service. Recent research conducted by Salesforce shows that 91% of customers will make another purchase at the same company after a good customer service experience.  In comparison, 70% said they would not buy a product from a company with long wait hours for customer support. If your company is struggling with similar issues, consider investing in call tracking software. Call Center Stats on Customer Satisfaction  Customer support is an essential part of providing a quality service, and companies need to pay close attention to customer satisfaction in this area. The following stats tell us more about customer preferences regarding call centers and support. 77% of customers appreciate proactive customer service. (Zippia) On top of wanting instant support, customers also expect customer representatives and sales reps to anticipate their needs and address them accordingly. Companies that can do that are much more popular with customers. 76% of customers prefer using different support channels depending on context. (Salesforce) According to the call center analysis by Salesforce, email is still the most popular customer support channel, followed by phone and in-person support. Online chat and mobile apps take fourth and fifth place, respectively. 78% of customers don’t like support agents that sound like they are reading from a script. (Zippia) Personalized sales and support communication has been the key for a while now. 52% of customers expect custom-tailored offers at all times, and 66% want the companies “to understand their unique needs and expectations.”  This is no small feat, especially for the largest call center companies serving thousands of customers. Ensuring your company uses good call center software is only half the battle. You’ll still need quality support agents who can convince your customers that their needs are important to your company. 50% of customers believe that the customer service and support from most companies need a major overhaul. (Salesforce) While half of the customers expect better customer support, 60% agree that companies need to improve their trustworthiness, and 55% think companies should work more on their environmental practices. Statistics show that companies focusing on “making the world a better place” always do well. Surprisingly, improving the product was ranked lower, as was using better technology and working on the overall business model. 35% of customers want customer support agents to help them resolve issues in one interaction. (Microsoft’s 2020 Report) Quick problem resolution should be one of the most important call center metrics. Over a third of customers in a Microsoft survey from 2019 said that resolving issues in one interaction should be a priority for the customer support team. 31% claimed that getting a knowledgeable agent is the most important, and 20% said that not having to repeat the same information is crucial. The latter seems like a growing problem, as more than half of customers felt that the departments providing support are not always in sync.  These are definitely the key call center metrics that every company should pay attention to. 92% of consumers hesitate when buying a product if it has no customer reviews. (Fan & Fuel) Worse still, 35% might not buy a product at all after reading just one negative review. According to Zendesk, word of mouth is also extremely powerful: 95% of customers will tell others about a bad experience, and 87% will share good ones.  Unfortunately, another survey shows that 79% of consumers who shared their poor online experience with customer support got ignored. Companies making this mistake should consider hiring a good reputation management service, as it will help improve their sales in the long run. Must-Know Information About Call Center Workers Despite the push toward automatization, live agents are still the pillars of any good customer support team. Here are some stats about the call center workforce. There were approximately 286,696 call center agents employed in the US in 2021. (Zippia) The majority of call centers are located in Texas, or more specifically in Dallas and Houston. The average age of a call center employee is 40 years. Furthermore, 67.2% of all agents are women, while 27.9% are men. 87% of employees in call centers report high stress levels at their job. (Cornell University) Handling customer requests every day is not an easy job. Customer support agents are typically the first line of defense against angry customers, leading to very alarming call center stress statistics. 80% of agents experience angry customers blaming them for things out of their control.  Undefined expectations, lack of incentives, and boredom with mundane, repetitive tasks cause agents to be miserable at work, which, in return, translates into poorer customer experience stats across the board. The average salary of a call center employee is $27,765 per year. (Zippia) Salaries for new agents start at around $20,000 per annum. Those of the 10% top-performing agents can go up to $36,000 or more. The turnover rate for call center agents is over 40% globally. (ICMI) (Mercer) When these call center turnover statistics are compared to the 22% average turnover rate across all industries in the US, it’s easy to see that job satisfaction levels in call centers are troublingly low. Companies need to look into ways of making the job less stressful for their employees and using modern technologies such as AI bots to help facilitate communication with customers. Call Center Technology Trends Good implementation of modern technologies is essential for improving call center statistics and metrics. Let’s check how big of a role software plays in customer support these days.   90% of businesses that use it find live chat software helpful for streamlining call center operations.  (Zippia) According to Zippia’s findings published in December 2021, 29% of all businesses and 61% of those in the B2B sector already use live chat software. 32% of businesses are implementing CRM systems to boost sales and enhance customer relationships. (Zippia) Customer Relationship Management software has an excellent track record of increasing customer engagement. Unfortunately, according to customer service and call center metrics, only a third of businesses make use of it currently. Considering that 31% of customer support teams think that their companies see their work as an expense rather than an opportunity to increase sales, this is not all that surprising. 87% of global organizations that implemented AI did so believing it would give them an advantage over the competition. (Statista) According to Statista, almost 90% of the organizations that implemented AI did so to keep up with the competition, while only 63% did so due to customer demand. Pressure to reduce costs was also a major factor (72%), along with the ability to move into new business spheres (78%). In 2020, 37% of all messages to brand social media accounts were related to customer service issues. (Sprout Social) (Statista) However, most messages (59%) were positive, as customers wished to express their happiness with an excellent experience they’ve had with the brand.  Call center statistics show that in 2020, 75% more customers used  Instagram to message businesses, while Facebook saw a 20% growth in this category. If you are considering implementing social media into customer support options, keep in mind that 18% of customers expect an immediate response; it might be worth investing in social media management tools to help your support team out.
By Vladana Donevski · April 11,2022

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3 comments
Brenda
9 months ago
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This is great content, where can I find a more recent stats like this? Thanks for sharing.

Ritika Kumari
9 months ago
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Thank You For sharing an informative post. Your information is very useful.

Learn From Blogs
9 months ago
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This article is very informative