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Our Mission

We started SmallBizGenius with the aim of providing a space where small business owners can get up-to-date, accurate, and reliable information. Efficiency is the name of the game: unlike their larger counterparts, small businesses are often crunched for time and resources. This is why we focus on offering to-the-point content on a broad range of topics budding entrepreneurs can benefit from.

What We’ve Noticed

The information age has brought with it unprecedented data accessibility. While today anyone with an internet connection has the opportunity to play publisher, this democratization has its downside. Editing and fact-checking seem to have fallen by the wayside. In the collective cyberspace they share, truth and factual inaccuracy can become hard to distinguish.

During our never-ending hunt for credible and scientifically backed information, we’ve come across an alarming number of (often reputable) websites reposting half-truths, quoting outdated statistics, and even mistyping figures. Going down the proverbial rabbit hole of references all too often leads us to a broken link or a dead end in the form of a sourceless article. Even worse, unscrupulous authors can distort statistics by taking them out of context or presenting them without mentioning a critical caveat. Similarly, in the case of product and service reviews, information can often be unreliable and biased, influenced by a website’s financial relationship to the company in question.