There are many new, high-tech ways to promote your business and increase awareness via the internet and social media channels, but savvy marketers know that an old-fashioned press release is still an invaluable tool for boosting your brand. A quick Google search will confirm that there are enough companies interested in press releases to support a bustling marketplace of sites, platforms, and distribution services promising to get your news noticed. Which leads to a question: How is one to choose the best press release distribution service? Sorting through the market’s offerings would require a lot of time. You’d have to collect specs and prices and policies from dozens or hundreds of services, then evaluate each one according to key criteria. It’s a big job. Luckily, you don’t have to do it. We did it for you, narrowing down the marketplace to seven outstanding press release distributors. Any one of them is a fine pick, and one of them is sure to meet your company’s specific needs.
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eReleases stands out because of its excellent personalized customer support and the wide network of media outlets, newspapers, and websites where it can send your news. The distributor has an impressive list of more than 100,000 subscribed journalists, reporters, and bloggers who welcome news and media pitches. eRelease is the best choice for small businesses looking to achieve local and regional visibility, and it offers international PR press release distribution as well.read full review
Newswire services start at $149 per press release and go up to $799.
The company’s distribution platform is easy to navigate. You can write and edit news, insert images and videos, and send press releases to a target audience. The company’s PR agents and editors are available to assist you with professional support.
This provider offers excellent PR release assistance for businesses that are just starting out, and it is also a great fit for established businesses.
Newswire distributes your news to more than 1,200 media outlets and 50 targeted websites, ensuring substantial media exposure.read full review
PR Newswire is the oldest and largest press release distributor. It can share your story with more than 3,000 newsrooms and 4,500 newspapers, journals, and TV networks. The company also posts your story to a minimum of 125 press release news websites, with the option of choosing a particular industry, topic, or geographic location.read full review
Like PR Newswire, PRWeb is owned by Cision, one of the largest PR release sites. The distributor offers several press release distribution plans. Each plan includes free editing services and ensures media exposure of your press release on major websites, including Google, Yahoo, and Bing.read full review
PRUnderground is a fast PR release service. Regardless of which payment plan you choose, your news will be published within a day or two on major websites like Google and Yahoo Finance. However, this provider doesn’t offer the option of targeting a particular industry.read full review
GlobeNewswire offers several distribution plans that let you target your audience locally and internationally. Each package includes writing and translating services.
The company offers a variety of options for sending your news via the world’s largest media networks and newswires such as Associated Press, CNBC, CNN, USA Today, the Wall Street Journal, and Yahoo! Finance.
You can also send your news directly to the individual journalists and influencers who cover your industry.read full review
Send2Press is the leading provider when it comes to distributing press releases to targeted geographic areas. This is an especially important option for companies that want to expand their business to specific locations and reach a local audience.
Send2Press sends your news via traditional and online newswires. If you want to track your story on different sites, this provider has an easy to use dashboard to assess your release’s impact.read full review
Before we started evaluating individual distributors, we asked ourselves a few simple questions. Are we going to evaluate the providers that are able to share the news both nationally and internationally? Is it better to look for free press release submission sites, or choose among those that offer the best quality no matter how much their services cost? Is it important to pick a distributor that will be able to spread your news to bloggers and influencers too?
We did a lot of research before we answered these questions and narrowed down our list to seven finalists.
In the end, we evaluated distributors by identifying the essential factors that make a service worthwhile. Our list includes packages, plans, distribution lists, time of release, multimedia features, and customer service. These are the important properties to look at when picking a provider.
We focused our search on press release services that provide high-quality distribution for a reasonable price. Each provider we assessed offers multiple packages that are tailored to satisfy different marketing goals. This means that they are suitable for small businesses, solo entrepreneurs, and large companies.
Standard packages usually include press release dissemination via large websites, including Google, Yahoo Finance!, and Bing. We identified packages that include writing and editing services. Also, we decided to focus on the distributors that allow clients to include at least one multimedia feature - a logo, image, chart, animation, infographic, or video.
Distributors and plans vary by price, which is usually reported on a per-release basis. The best price? Press release distribution for free. We found that most free press release distributors don’t provide a quality service. You could hinder, instead of help, your company’s brand-building efforts with a poorly crafted or improperly targeted press release. Our list includes distributors that offer a fair price for small, medium, and large businesses.
The ideal distribution services offers press release dissemination via the largest and the most influential press release wire services - AP Newswire and Press Association Newswire. Also, we picked the services that let you share your story on major search engines, including Google, Yahoo Finance!, and Bing, and on a wide network of media outlets that includes magazines, newspapers, radio, and TV in addition to the internet.
When assessing press release websites, we determine whether they provide only state distribution or they also offer international services. We highlighted distributors that allow you to target a specific area, industry, or topic, and to send your press release to journalists and bloggers who are interested in your business sector.
PR distribution should be efficient and fast - meaning that it delivers your news to newspapers and other media on time. This turns out to be a very important factor. Many otherwise excellent sites simply take too long to get the word out.
The distributors we include on this page usually check, process, and distribute press releases within 24 and 48 hours. Many providers also offer a rush service for time-sensitive news.
The next thing we consider is the option of adding multimedia features to press releases. More and more PR services recommend their clients send press releases with photos or videos. Press releases with images have a better chance of attracting reader attention.
We looked at the number and types of multimedia features that every service supports, including logos, images, video content, and animated images. We rate press release wire agencies based on the number of free multimedia features they allow.
We rank PR distribution services based on the customer support they provide. Customer support is an essential factor when choosing a distributor.
Most services offer customer support via chatbots, email, and phone. This is crucial, since the process of creating and sending a press release might be overwhelming even for experienced press release users.
Based on the features listed above, we have identified seven outstanding press release companies.
eReleases is a leading global press release platform with more than two decades of experience serving marketers around the world. This provider reaches a broad network of journalists, industries, and marketing channels on both the national and the global level, which is why it’s one of our top picks.
eReleases press release distribution offers three service packages: Buzz Builder, Newsmaker, and PR Pro. The starting price is $299 per press release, and it includes distribution of one press release to a limited number of media outlets. More expensive packages cost up to $499 per press release and give your news wider media exposure.
All eReleases packages include press release distribution through PR Newswire and the Associated Press (AP) Newswire, the largest and the oldest newswires. Also, this provider will send your press release directly to journalists, reporters, and bloggers who are subscribed to Newswire. This means your news is going to the right hands – to journalists who are actually interested in the product or service you promote.
Depending on the package you choose, you can also distribute a press release to online PR media sites. For example, the Buzz Builder package allows you to publish your press release on 60 PR sites, while the more comprehensive Newsmaker plan includes distribution to 90.
Prices start at $299 per release.
eReleases distributes press release among many countries, including Australia, Canada, China, France, Germany, and Hong Kong. Also, this provider offers different tools for customization that allow you to insert pictures, videos, or company logos into your press release.
You’ll also get the WireWatch report, which includes a full list of the media that published your news. However, eReleases packages don’t include additional features and services such as industry targeting or writing assistance.
Distributing your press release via the eRelease press service has many advantages. One of them is a very fast turnaround time. The average time for checking, editing, and approving your release for distribution is one day, but if you are running out of time, eReleases accepts same-day orders. You can add this feature to any standard US distribution package for $100.
With 10 years of service to PR professionals, Newswire is one of the top distribution companies. It has lots of experience writing, editing, and distributing press releases. This company excels because of its professional PR support and user-friendly interface. You can easily insert logos, images, and videos that will make your story stunning and eye-catching.
Newswire offers several distribution plans. All provide both national and international distribution services, and you can submit different versions of releases for different audiences. Every time you submit a press release, the site platform will send you a detailed report with a list of websites and media outlets that could potentially publish the release.
Distribution of a single press release starts at $149 and goes up to $799. The base price covers a 500-word release with one featured image. As the number of releases and recipients, so does the price until you get to Digital Plus, which is one of the best press release Newswire plans.
The Newswire platform offers a standard format for press release text. Clients simply fill out the firm and attach images or videos. The provider doesn’t allow any further customization of the text, however, which could be a problem, especially for the clients who seek a more original appearance.
The thing we love best about Newswire press release software is the company’s excellent customer support. This distributor offers direct support from a desktop chatbox. Soon after you submit your question, you will get a quick and clear response from an expert agent. The company also allows you to make a phone call and work with agents directly – even after the press release has been submitted. If you need support outside business hours, customer support will get back to you within six to 12 hours. Prices start at $149 per release.
PR Newswire is one of the best press release distribution services for small businesses and medium-sized companies. The provider has the largest distribution network for sharing your news, announcements, and stories. In addition, this provider lets you target the audience based on industry, topic, and geographic area.
PR Newswire offers three payment plans – State & Local, Regional & Top Markets, and the National plan. The State & Local plan includes basic distribution of your news via 1,000 media outlets and websites. However, with this plan, you can send your news to only one state. If you are interested in wider targeting, the Regional & Top Markets payment plan is a better solution. This plan allows the distribution of the press release to a region of 13 states.
PR Newswire’s National plan is a complete press release service. With this plan, your press release will be sent to more than 4,500 newspapers, journals, websites, portals, television networks, and other distribution channels.
Each PR Newswire press release plan includes approximately 400 words per press release and no multimedia. An extra fee of $325 is charged for image, video, or audio data. Also, the distributor has an annual membership fee of $195 no matter which payment plan you choose. This means that a basic plan – including membership and one press release statement without multimedia images, costs about $545. It’s a great service and ou pay the membership fee just once, but we don’t recommend PR Newswire to clients who are looking for cheap press release distribution.
The thing we love about PR Newswire is that it owns a media portal – PR Newswire for Journalists – with about 40,000 active monthly users. Through this portal, you can send news to journalists and reporters who cover specific industries. In addition, you get a report listing all the websites that picked up and published your press release.
The provider’s biggest flaw is a complicated platform for creating and editing news, which means distributing press releases via this platform can take a lot of time. Prices start at $195 per release.
Like PR Newswire, PRWeb is operated by Cision. That means this press release service is one of the leaders in news distribution and publicity. PRWeb offers several packages and payment plans that let you write an unlimited number of words per press release.
The price for one press release starts at $99 and goes up to $389. The final price is based on options like editing services and permanent storage on the PRWeb platform.
PRWeb’s Basic plan includes sending your press release to major search engines, including Google, Yahoo! and Bing. For established companies that need wider exposure, the provider offers the Advanced plan. With PRWeb Advanced plan, your press release could be sent to all major search engines, a large number of media outlets, and targeted industry outlets. This plan provides access to the journalists and bloggers subscribed to PRWeb.
When we set our criteria for evaluating the best press release distribution companies, we established turnaround time as an important factor. PRWeb earns top marks in this area: It disseminates your story to newspapers and magazines within 24 to 48 hours after submission. If time is of the essence, check out PRWeb’s Web Influence and Web Power plans, which get the word out much faster.
We were disappointed only in PRWeb’s customer service, where you can wait for an initial response time of 10 minutes whether you’re messaging a customer support agent or engaging a chatbot.
Prices start at $99 per release.
PRUnderground is an affordable press release company that allows entrepreneurs, small businesses, and medium-sized businesses to spread their news via a wide network of media outlets. While other press release software distributions have lengthy turnaround processes, PRUnderground doesn’t waste your time. Your story will be approved, published, and sent to hundreds of media outlets within one day.
PRUnderground pricing plans include two payment models. You can opt for a pre-release plan or a monthly subscription plan that offers various options. The plans are extremely economical. The price starts at $49 and goes up to $309 depending on the number of press releases you send each month.
PRUnderground wouldn’t be on our list of the best PR distribution services if it didn’t have a comprehensive distribution list of websites and newspapers. The provider sends your press release to major search engines such as Google News and Yahoo Finance!, major media websites and television networks, and two major wires – PR Newswire and MarketWatch. You can also opt for distribution via social media, meaning that a lot of influencers and bloggers could see, share, and write about your story.
This provider might not be a good choice for clients who target a specific audience or industry. PRUnderground doesn’t have a press release email list of subscribed journalists and reporters.
Clients can write and edit press releases effortlessly using forms on the PRUnderground website. The site’s tools allow quick and easy uploads for images and videos.
PRUnderground also offers free press release distribution with SEO optimization services. This in turn allows your news to rank better on Google search pages, reaching a wider audience as a result.
Prices start at $49 per release.
GlobeNewswire offers the best press release distribution services to clients who are looking for international exposure. If you’re looking for fast online press release dissemination to targeted regions and audiences, GlobeNewswire is a great choice. The company offers a variety of national and international plans. And it sends news releases to recipients within a single working day.
The US National plan lets you spread your news via major newswires and media outlets, including Associated Press, CNBC, CNN, USA Today, the Wall Street Journal, and Yahoo! Finance. This press release plan includes distribution to media outlets in a specific region in the US.
In addition to US distribution, GlobeNewswire offers PR release services across the globe. This provider collaborates with the largest European newswires – Agence France Presse, Baltic News Service, and many others. Your press release could be distributed throughout Asia, Latin America, the Middle East, and Africa if you like. Most companies don’t provide multilingual distribution, but translation is a cornerstone of GlobeNewswire service.
This distributor provides an analytical post-distribution report too. The report lets you measure the ROI of your press releases, check where your releases have been sent, and see the potential reach of your audience.
GlobeNewswire doesn’t provide a press release distribution pricing list on its own website, but we managed to find the data on the internet. Basic packages start at $100 per release, rising to $150. For $300 you get additional services such as access to the Influencer Marketing Platform, which helps you identify key influencers and bloggers, connect to those who are relevant to your industry, and build relationships with them.
For services that include proofreading, editing, and translating assistance, GlobeNewswire offers a more expensive payment plan. This plan includes helpful distribution accessories and platforms. For instance, the Media Monitoring platform allows you to track different media, monitor your audience, and keep track of competitors.
GlobeNewswire is a thoroughly modern PR wire services provider equipped with a Snippets tool that lets you insert multimedia materials directly into a press release.Prices start at $100-$150 per release.
With more than 35 years on the market, Send2Press is one of the best press release companies. This provider offers multiple plans, some of which include writing and editing services, plus press release dissemination to more than 4,200 media outlets. What makes Send2Press stand out from the rest of the distributors is the option of sending news to specific locations across the US. Clients who want to reach local newspapers and TV networks benefit the most from this provider.
Send2Press offers two payment plans – Standard Level and Premium Level, along with a mix of packages and add-ons. Clients can pick packages based on the geographical area and industry they want to target, for example.
The most attractive plan is the State plan, with prices starting at $99 per press release. It’s ideal for companies that want to reach local daily media (newspapers and radio) and spread their press releases to more than 100 major websites, including Google News and Bing News. This distribution plan includes press release dissemination across one state.
The Send2Press National plan is for companies that want to promote their businesses around the country. This plan lets clients publish news via traditional newswire services such as AP and Reuters. It also supports the option of syndicating news across popular social media platforms like Facebook and Twitter.
Send2Press employees professional PR agents who are available to help you write and polish your press release. An extra fee of $199 is charged for this service.
Send2Press offers customer support via phone and email. Clients can reach agents almost immediately via phone, but email response takes a little longer. The provider doesn’t provide support via live chat.
For many companies, press releases are most useful if they are tracked in reports. The thing we like the most about Send2Press is that the company has a dashboard that lets you monitor where your news is published.Prices start at $89 per release.
A press release or new release is a brief official statement sent to media outlets, newspapers, journals, magazines, reporters, journalists, and bloggers. Companies and individuals can send their news using online pr platforms for press release dissemination. Typically, a press release is written by a PR professional, then published and spread via a press wire. Sending a press release helps businesses reach the targeted audience and increase brand awareness.
There are lots of very good press release wire agencies. Depending on your needs and your budget, there are undoubtedly a lot of providers with an outstanding set of tools that could help you write, polish, and distribute your story.
Press release pricing varies through different providers and depends mostly on the number of press releases you send and the media outlets, journalists, and bloggers you want to reach. The average price for one press release is about $119, but it really depends on the goal you want to achieve.
For the past couple of years, the number seems to average about 1,750 per day. In 2013, PR Newswire, Business Wire, and Marketwire, some of the largest press release companies, sent out 642,000 press releases, which works out to 1,759 per day.
A wire service distributes press releases, news, and reports to traditional or online media outlets - traditionally via wire or satellite transmission. Some of the most famous major wire services are Associated Press, Reuters, and Press Association.
Numerous free press release sites could help you write, edit, and share your press release. Before you choose one, you should check the distribution lists and see which media outlets are included. Ease of use and professional editing services are good features too. If you are looking for quality services, the best option is probably to find a reliable press release distributor and pay for its services.
PR Newswire is one of the best press release distribution providers. The company disseminates news, press releases, and statements to a large network of media outlets and popular websites such as Yahoo! Finance, MarketWatch, and Business Journals. In 2015, the company was integrated into Cision - a PR and media software organization that provides public relations services to businesses and individuals. PR Newswire and Business Wire are two distributors that you certainly should consider when thinking about how to send out a press release. However, their pricing plans and distribution packages are designed to fit different needs. In general, Business Wire is a better option for larger companies, while PRNewswire pricing packages are much more affordable for small businesses.