11 Top Survey Software Applications for Business

Danica Jovic
By Danica Jovic
Last updated: September 9, 2020

Business success requires a finger on the pulse of the market. Customers are fickle and the internet is a fearsome jungle of competitors. If your product misses a single checkbox on the customer’s wish list, if your service diverges even slightly from the ideal, a competitor will swoop in, scooping up your customers and carrying them far away where you’ll never see them again. Today, thanks to technological development, it is easier than ever to track consumers’ needs and desires. Inexpensive, easy-to-use software make it easy to conduct a survey of thousands of customers or prospective customers - in minutes, all without leaving your desk. Survey software providers support direct communication and provide candid feedback from a wide range of consumers. Surveys tell you just what changes you need to make to keep pace with market demands. Plus, your audience will be grateful to feel heard and to see that you value their input. It can be just about as easy as it sounds. But before you start emailing questionnaires, check out our list of the best survey applications. We can help you pick the survey platform that’s the best fit for your business.

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1.

SurveyMonkey
  • Offline mode
  • Team management
  • Industry benchmarks
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SurveyMonkey is a great platform for organizing and distributing surveys that tell you what customers think of a new product. This software makes it easy to conduct a survey, even if you’ve never before created questionnaires, quizzes, or web forms. The platform is widely used among marketers to collect feedback about products and services.

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SurveyMonkey is a great platform for organizing and distributing surveys that tell you what customers think of a new product. This software makes it easy to conduct a survey, even if you’ve never before created questionnaires, quizzes, or web forms. The platform is widely used among marketers to collect feedback about products and services.

Read full review VISIT WEBSITE
  • Ease of use - Good
  • Customization - excellent
  • Features - excellent

2.

Pollfish
  • Advanced targeting
  • Real-time dashboard
  • Filter results by specific criteria
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We strongly recommend the Pollfish platform for individuals who want to implement large-scale surveys using powerful online survey tools. The software integrates with many apps, platforms, and websites where you can embed the questions. This lets you share the questionnaire with hundreds, thousands, even millions of people. You can even integrate your questions into mobile apps. Pollfish also gives you all the tools you need to target specific groups, meaning that your survey will be visible to only the specific groups you choose.

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We strongly recommend the Pollfish platform for individuals who want to implement large-scale surveys using powerful online survey tools. The software integrates with many apps, platforms, and websites where you can embed the questions. This lets you share the questionnaire with hundreds, thousands, even millions of people. You can even integrate your questions into mobile apps. Pollfish also gives you all the tools you need to target specific groups, meaning that your survey will be visible to only the specific groups you choose.

Read full review VISIT WEBSITE
  • Ease of use - Good
  • Customization - Good
  • Features - excellent

3.

Typeform
  • Up to 4GB storage
  • Email notification
  • Calculator for quizzes

If you want to conduct a free survey, Typeform software is a great choice. Your survey can have an unlimited number of questions and you can distribute it at no charge. For a modest monthly fee you can use Typeform’s feature-rich survey builder. You can build surveys and quizzes by using existing templates or draw your survey from scratch. Third-party apps are supported too. Once you complete your survey, you can use Google Sheets to share the results. And don’t worry about data overload – with Typeform you get up to 4 GB of storage space for responses.

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If you want to conduct a free survey, Typeform software is a great choice. Your survey can have an unlimited number of questions and you can distribute it at no charge. For a modest monthly fee you can use Typeform’s feature-rich survey builder. You can build surveys and quizzes by using existing templates or draw your survey from scratch. Third-party apps are supported too. Once you complete your survey, you can use Google Sheets to share the results. And don’t worry about data overload – with Typeform you get up to 4 GB of storage space for responses.

Read full review VISIT WEBSITE
  • Ease of use - excellent
  • Customization - excellent
  • Features - excellent

4.

SurveyGizmo
  • Advanced logic and piping
  • Custom made reports
  • Disqualification rules

SurveyGizmo combines advanced tools with powerful management platforms. This software is the best solution for checking the Net Promoter Score  (NPS). Real-time data collection provides you with fresh feedback so your teams, sales managers, or customer support agents, can react immediately to improve a product or services. SurveyGizmo platform will introduce you with all the features and tools, so you don’t need to worry about the setting up process even if you don’t know how to create a survey.

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SurveyGizmo combines advanced tools with powerful management platforms. This software is the best solution for checking the Net Promoter Score  (NPS). Real-time data collection provides you with fresh feedback so your teams, sales managers, or customer support agents, can react immediately to improve a product or services. SurveyGizmo platform will introduce you with all the features and tools, so you don’t need to worry about the setting up process even if you don’t know how to create a survey.

Read full review VISIT WEBSITE
  • Ease of use - Good
  • Customization - excellent
  • Features - excellent

5.

Qualtrics Research Core
  • Chatbot surveys
  • Survey templates made for different industries
  • Up to 20 parameters to target your audience
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Research Core is part of the comprehensive Qualtrics customer experience management platform. One of the best online survey sites, Qualtrics has a library of more than 100 types of questions. You can formulate and update your questionnaire, add or remove questions, and use skip logic in your survey. The platform is a superb option for marketers, who can easily collect answers from respondents and get clear customer feedback. Qualtrics sells the package only as part of a bundle that includes a full suite of sophisticated analytical tools.

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Research Core is part of the comprehensive Qualtrics customer experience management platform. One of the best online survey sites, Qualtrics has a library of more than 100 types of questions. You can formulate and update your questionnaire, add or remove questions, and use skip logic in your survey. The platform is a superb option for marketers, who can easily collect answers from respondents and get clear customer feedback. Qualtrics sells the package only as part of a bundle that includes a full suite of sophisticated analytical tools.

Read full review VISIT WEBSITE
  • Ease of use - excellent
  • Customization - excellent
  • Features - excellent

6.

Zoho Survey
  • Advanced branding
  • Zoho CRM integration
  • White labelling
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Zoho Survey allows you to create personalized questionnaires and conduct different kinds of surveys. You can conduct a market research survey, employee satisfaction survey, education survey, and many others. 

The system is loaded with 200 useful templates, more than 25 question types, and a variety of tools for branding your survey. Moreover, the platform integrates with additional Zoho products such as Zoho CRM, Zoho Campaigns, and MailChimp.

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Zoho Survey allows you to create personalized questionnaires and conduct different kinds of surveys. You can conduct a market research survey, employee satisfaction survey, education survey, and many others. 

The system is loaded with 200 useful templates, more than 25 question types, and a variety of tools for branding your survey. Moreover, the platform integrates with additional Zoho products such as Zoho CRM, Zoho Campaigns, and MailChimp.

Read full review VISIT WEBSITE
  • Ease of use - excellent
  • Customization - excellent
  • Features - Good

7.

SurveyLegend
  • Free trial
  • Automatic saving
  • Gif uploading
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The SurveyLegend team has developed excellent options for creating interesting and highly effective surveys. You can manage the platform easily even if you never created a survey ever before. A multitude of question types can be added to your questionnaire with a simple drag-and-drop system. Design features include colors, font sizes, themes, and options for inserting multimedia items.

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The SurveyLegend team has developed excellent options for creating interesting and highly effective surveys. You can manage the platform easily even if you never created a survey ever before. A multitude of question types can be added to your questionnaire with a simple drag-and-drop system. Design features include colors, font sizes, themes, and options for inserting multimedia items.

Read full review VISIT WEBSITE
  • Ease of use - excellent
  • Customization - excellent
  • Features - Good

8.

Survey Anyplace
  • Integration with up to 1,200 apps via Zapier
  • Slot machine and scratch card games to motivate audience
  • Advanced question logic

Survey Anyplace survey software offers a tremendous set of tools for designing interactive quizzes, forms, and surveys. The platform lets you create questionnaires rich with details, colors, and templates. You can insert pictures, logos, and even videos to make your survey interesting and attract a larger audience. The platform provides fast, clear results data in any form you want – chart, text, or statistics.

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Survey Anyplace survey software offers a tremendous set of tools for designing interactive quizzes, forms, and surveys. The platform lets you create questionnaires rich with details, colors, and templates. You can insert pictures, logos, and even videos to make your survey interesting and attract a larger audience. The platform provides fast, clear results data in any form you want – chart, text, or statistics.

Read full review VISIT WEBSITE
  • Ease of use - Good
  • Customization - excellent
  • Features - Good

9.

SoGoSurvey
  • Piping
  • Save your questions for future surveys
  • Test-survey option

SoGoSurvey has an extensive set of sample questions that you can plug in to your survey and customize. There are many types of questions, including image choice and grids. Moreover, there are text-box questions that allow users to answer the question in their own words. With this anonymous survey tool, you can conduct both quantitative and qualitative research. The platform deploys multilingual questionnaires too, so you can be sure that your survey will be spread to the entire audience.

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SoGoSurvey has an extensive set of sample questions that you can plug in to your survey and customize. There are many types of questions, including image choice and grids. Moreover, there are text-box questions that allow users to answer the question in their own words. With this anonymous survey tool, you can conduct both quantitative and qualitative research. The platform deploys multilingual questionnaires too, so you can be sure that your survey will be spread to the entire audience.

Read full review VISIT WEBSITE
  • Ease of use - excellent
  • Customization - Good
  • Features - Good

10.

KwikSurveys
  • Report segmentation
  • Redirect users to your website after the survey
  • Piping

Simplicity is one of the main benefits that come with KwikSurveys. This survey creator is free of any complicated set-up process. The interface is designed to make survey creation easy and painless. With just a few simple steps, you can create surveys, forms, quizzes, and polls, even if you don’t have previous experience. This affordable survey platform allows you to take up to 100 responses per survey.

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Simplicity is one of the main benefits that come with KwikSurveys. This survey creator is free of any complicated set-up process. The interface is designed to make survey creation easy and painless. With just a few simple steps, you can create surveys, forms, quizzes, and polls, even if you don’t have previous experience. This affordable survey platform allows you to take up to 100 responses per survey.

Read full review VISIT WEBSITE
  • Ease of use - excellent
  • Customization - Good
  • Features - Fair

11.

SurveyPlanet
  • Anonymous surveys
  • Multiple choice for exporting your data
  • Advanced survey themes
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SurveyPlanet stands out from its competitors with the ability to distribute comprehensive data reports of survey results. Its navigable, modern dashboard offers easy access and analysis of all the data you gather. Quick, easy survey design means SurveyPlanet is the best choice for those who want to collect fast responses on conference experiences and opinions, for example.

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SurveyPlanet stands out from its competitors with the ability to distribute comprehensive data reports of survey results. Its navigable, modern dashboard offers easy access and analysis of all the data you gather. Quick, easy survey design means SurveyPlanet is the best choice for those who want to collect fast responses on conference experiences and opinions, for example.

Read full review VISIT WEBSITE
  • Ease of use - excellent
  • Customization - Good
  • Features - Good

Related Services

The Best of the Best: Survey Providers for All Your Needs

How We Evaluate Tools and Platforms

Online surveys empower product managers and marketers to measure customer satisfaction, assess market perceptions, and build wish lists based on the needs of prospective buyers. And the software is so easy to use. Most products don’t require you to download or install anything - you can do the whole job online. They make it easy to design surveys, distribute questionnaires, gather responses, and analyze results. Honestly, the hardest part is deciding which product to use.

We’ve compiled a list of the most popular and the most helpful survey platforms for you and your business. Some of these survey makers are free, some have affordable prices, and some have expensive advanced features that place them out of the reach of some small businesses.

Most of these solutions scale up to help you organize sizable research projects and collect substantial data, while others are more appropriate for smaller, faster projects. Some will make your questionnaire more interesting and attractive with themes and graphical options. Soe are geared to specific demographic groups. But no matter which you choose, all of the software on our list will help you prepare, build, and distribute surveys.

There are dozens, maybe hundreds of survey options on the internet. We narrowed it down by applying a distinct rubric, a methodology that helps us sort the prize packages from the wannabes. We evaluate and document key factors like price, ease of use, flexibility, and distribution options. We took a hard look at how well survey applications help you understand and analyze collected data. Because the internet has made the world smaller, we also awarded extra attention to survey software that supports multiple languages.

Pricing and packages

Price always matters, especially in small businesses. It’s important to take a hard look at the features offered in a survey package’s base plan and evaluate the capabilities of advanced plans or add-ons. It’s possible to spend a lot if you’re not careful.

It’s easy to run a cost-benefit analysis that shows how survey software pays for itself. It’s less certain that advanced capabilities and advanced versions are worth the price in every case.

We carefully evaluated all the tools on the basis of their prices.

Almost all survey software providers have a free option. The free version is usually limited to a small number of surveys or questions, but a free online survey creator might still be a good short-term solution for you. And it’s a great way to evaluate the package and see if you find it easy to use.
In the long run, you will almost certainly opt for a paid version of the software you favor. The survey providers we evaluated set their pricing packages based on the number of surveys you want to conduct, the number of questions and responses per survey, and the set of basic and advanced features included in the package. We make those details clear in the expanded reviews of each package we evaluated.
Whichever platform you decide to pick, take a careful look at the features offered at each step on the pricing ladder.

Ease of use

One of the things we had in mind when assessing survey providers is how easy it is for users to create and run surveys. Ease of use is a crucial consideration. If the survey platform is too complicated to set up, there is a good chance that you won’t use it to maximum advantage.

We focused on cloud-based survey platforms that work on a software-as-a-service model. One advantage of cloud-based software is that you can access your survey anytime from any device. Moreover, your data will be safe and secure.

Many of the platforms are geared toward users of mobile devices, so we also determined which are the best survey apps on the market. They let you design, launch, and analyze surveys from your screen no matter where you are.

We awarded extra points to platforms that offer comprehensive how-to guides or video tutorials. This software is inherently easy to use, but a little help is always welcome.

Types of survey questions

The quality of data you get from customers and prospective customers is influenced by your careful preparation and presentation of questions. The market has come a long way from early yes/no and multiple-choice questionnaires. Modern software publishers provide extensive libraries of question types.

Before you start creating your questionnaire, you should be familiar with different kinds of questions and how to use each to best effect. Some of the software platforms we evaluated include tutorials and guides to help you understand different question formats and introduce you to the basic principles of building a questionnaire.

Generally, there are two question models. Close-ended questions let respondents choose from several options. Open-ended questions provide space for respondents to answer in their own words. You can use just one type or combine them, depending on the purposes of your survey. Software providers have created nearly 100 specialized subcategories: multiple-choice, dropdown, image choice - the list goes on and on. Some questions allow multiple responses. Some let users respond with ratings.
The applications we reviewed help you build your questionnaire by selecting and customizing questions from the library. Drag-and-drop survey builders let you choose whichever type of question you want - quickly and easily.

The best survey websites let you build questionnaires with skip logic or branching questions.

With skip logic, the answer to one question may prevent the user from seeing the next several questions. With branching questions, respondents see different questions depending on their responses to earlier ones.

Distribution options

The software providers we evaluated offer a variety of options for sharing your surveys, quizzes, and forms. Depending on your audience, your survey could be sent through email or posted on social media channels. If your company has a website, you can embed the survey on a web page so visitors can answer.

Survey platforms can help you ensure that your questions are getting to the people you are targeting. For example, the best enterprise survey software providers from our list have a customer or user segmentation feature that lets you send surveys to specific respondents based on what you know about them: where they live, what their job titles are, whether they are married or not, and so on.

Most of the providers we reviewed support integration with other business and collaboration platforms. This lets you share your survey and survey results with your colleagues or wider audience. Some of the platforms can integrate with popular customer relationship management systems, for instance, or let you automatically collect feedback on specific events.
Some of the providers even let you embed surveys in mobile apps.

Reporting and analytics features

The next metric you should consider when choosing a survey tool is how good it is at presenting and analyzing the results.

All survey packages are able to show you the raw results, the summary of responses. Some of the less expensive platforms don’t provide ways to slice and dice the data: “How many of the respondents answering A or B to question five also gave a rating of 75 or higher in question 21?” The more advanced surveying tools and platforms provide a wealth of options for representing analyzed feedback, including statistical data, graphic representations, and text reports.

Some survey providers offer real-time reporting so you can see responses as soon as respondents finish answering. This feature allows you to measure customer satisfaction and see how users react to your product or service in real-time. Most packages can be set up to send alerts and notifications automatically via Slack or another messaging platform so team members can see feedback immediately and react to it promptly.

The Best of the Best: Survey Providers for All Your Needs

  • 1. SurveyMonkey
  • 2. Pollfish
  • 3. Typeform
  • 4. SurveyGizmo
  • 5. Qualtrics
  • 6. Zoho Survey
  • 7. SurveyLegend
  • 8. Survey Anyplace
  • 9. SoGoSurvey
  • 10. KwikSurvey
  • 11. Survey Planet

Key Features
  • Ease of use - Good
  • Customization - Excellent
  • Features - Excellent
Additional Features
  • Detailed reports
  • Visually attractive surveys
  • Integration with multiple marketing tools

SurveyMonkey enables anonymous surveys, polls, and quizzes. This survey software offers free templates and questionnaires as well as detailed analytical reports. The platform is perfect for both small and large companies that want to conduct market surveys. 

Pricing, features, ease of use

SurveyMonkey comes with two types of pricing plans (Personal and Business) and several tiers for each. Each plan is billed annually based on the number of users. For example, the first tier of the Business plan starts at $30 per month. It includes team collaboration features for three users. If you want to add more team members, an additional fee is charged. 

SurveyMonkey is on of the best survey websites for creating attractive, customized surveys because it has lots of customization tools. The platform offers plenty of types of survey questions, including multiple-choice, open-ended, ranking questions, and dropdown questions. Branching and skipping logic are also supported.

SurveyMonkey customization options give you wide latitude in changing the appearance of your surveys. Yous can choose among different templates and layouts, specifying the font size and color of the text. You can use your company’s branding to customize survey pages with logos, images, and links.

Once you set up your survey, respondents can answer with a PC, Mac, tablet, or smartphone. The platform integrates with many marketing and collaboration tools, including Salesforce, Marketo, Eloqua, MailChimp, and Slack. Although the platform offers 24/7 email survey services for all users, customers who purchased more comprehensive packages will be serviced first. This might be the only imperfection when it comes to SurveyMonkey customer service. 

Bottom line 

It’s no wonder customers love SurveyMonkey – even before evaluating advanced options like distributing surveys on social media, email, and other channels. These distribution options help you reach a wide network of respondings, generating fast responses that will help you improve your products or services.

Key Features
  • Ease of use - Good
  • Customization - Good
  • Features - excellent
Additional Features
  • Customizable pricing plans
  • Integration with over 9000 apps
  • Intuitive dashboard

Pollfish is digital survey software for conducting surveys with the widest reach. It has a large customer base around the world because it integrates with so many apps and websites. The software is equipped with tools that let you target audiences very specifically.

Pricing, features, ease of use

This platform is perfectly suitable for both individuals and companies, depending up which pricing plan you choose. The plans are based on the size of the survey you want to conduct.

If you are looking for a free online survey creator which is at the same time efficient and reliable, Pollfish might be a good choice for you. The Basic plan is almost free – it will cost you only $1 per question. The plan handles up to 17 questions per survey and access for up to 10 team members within your company or department.

Pollfish is an advanced survey platform for market research. In addition to a variety of useful tools that let you tailor surveys to meet your needs, the platform integrates with more than 9,000 apps and websites that let you distribute, conduct, and analyze surveys.

Pollfish has an easily navigable dashboard that allows you to build your questionnaire in just a few minutes. Once you set up the survey, it will be sent to Pollfish survey partner apps if you wish, potentially reaching millions of users. This is a very important feature because it allows you to conduct less invasive surveys. Potential respondents get questions on mobile apps and decide if they want to participate in the survey.

Pollfish has an advanced option for consumer segmentation. You can target the audience by the area where they live or the device they use. Pollfish also has support for creating multilingual surveys. 

Bottom line

This platform is for conducting consumer-focused surveys. It’s a good choice for companies that want untraditional and cost-effective market research.

Key Features
  • Ease of use - excellent
  • Customization - excellent
  • Features - excellent
Additional Features
  • Free plan included
  • Easy-to-navigate
  • Integration with various collaboration tools

Typeform is a cloud-based platform that includes plenty of tools for creating customizable quizzes, questionnaires, and surveys. 

Typeform offers the best free survey tools, including an unlimited number of questions, lots of themes and templates, and a variety of options for data analysis. There are three additional pricing plans, based on the number of monthly responses, the size of the storage required, and the number of additional integration and collaboration tools you choose. The price starts at $35 per month. You can save a little by paying a year at a time.

Pricing, features, ease of use

Typeform is online survey software that lets you set up questionnaires, forms, and surveys to see how audience members experience a service or brand. You can see the responses as soon as they are completed because the software has an email notification option. This feature lets you see how customers valued your product or service so you can react immediately. 

You’ll like this software even if you lack skills and experience in making surveys. It is easily navigable and it doesn’t require any coding skills because the whole process is automated. This means that you can start typing a question and the software will recognize what kind of question you want to make. The software automatically uses data from previous answers to make the next question more personalized for the respondent. 

The platform has a gaggle of survey tools for creating unique questionnaires and surveys. You can easily insert pictures or charts, or even add videos from YouTube. 

Typeform allows the integration of your survey with more than 500 apps and collaboration tools. For example, you can send questionnaires to respondents with Mailchimp or you can analyze your data with Google Sheets. It integrates with popular marketing platforms like Salesforce, too, to help you increase your brand awareness. 

Bottom line

Typeform tools and features make this platform very convenient for different surveys. This is one of the best online survey sites  that provides fast and easy creation of surveys, job applications, and quizzes. 

Key Features
  • Ease of use - Good
  • Customization - excellent
  • Features - excellent
Additional Features
  • Advanced customization options
  • Free plan included
  • Unlimited number of questions

SurveyGizmo is an online survey tool that helps companies and individuals collect, analyze, and take action on respondents’ feedback. The thing we like most about this software is that it allows experienced clients to use high-level advanced customization options. You can create a unique survey questionnaire and integrate it with various apps and platforms. 

Pricing, features, ease of use

SurveyGizmo operates with several pricing plans tailored for different purposes – including a free plan that lets you do your first three surveys. The $30/month Collaborator plan is designed for simple surveys and polls. It allows unlimited surveys, questions, and responses. The more comprehensive plans, the Professional and Full Access plans, include advanced surveys, integration with marketing tools, quizzes, and more.

It is not easy to find reliable survey software for free – and once you do, it’s going to have limits. The free version of SurveyGizmo lets you create surveys with an unlimited number of questions, but only three surveys at a time and only 100 responses per survey. This might be a good solution for users who are looking for a short-term solution, but it’s not satisfying as a long-term solution. Luckily, the company’s paid offerings have few limits – and low prices.  

SurveyGizmo is opensource software. Users with coding skills can customize and automate their surveys to their heart’s content. The software includes access to a library with lots of surveys formats and question types. Also, SurveyGizmo supports distribution of surveys to users on mobile devices. The platform integrates with many marketing tools and team collaboration apps, including Salesforce, Oracle, Netsuite, and many others. 

Bottom line

SurveyGizmo has a reputation as one of the best customer feedback platforms on the market. It supports integration with your existing software, which allows you to react properly and instantly to feedback. While many other platforms display responses on a dashboard, Gizmo software triggers your apps and displays data that’s already integrated into your existing workflow so you can use it and act on it.

Key Features
  • Ease of use - excellent
  • Customization - excellent
  • Features - excellent
Additional Features
  • Excellent analytic reports
  • Integrated into a CRM
  • Multitude of great features

Qualtrics Research Core combines the power to create high-quality studies and polls with superior analytic reports, all integrated into a comprehensive customer relationship management system.

Pricing, features, ease of use

Qualtrics does not disclose unit pricing for the Qualtrics survey platform. Organizations serious enough to consider Qualtrics are serious enough to schedule an appointment with a sales professional who will help them determine which of the company’s products should be combined in a custom price quote. Multiple survey reviews on the internet cite a $299 annual price for the Qualtrics survey module, but it’s not clear that this price is correct or current. Qualtrics might be a little pricey compared to the other products we have reviewed, but we think that it deserves to be on our list because of its extraordinary feature set. 

Qualtrics has tons of features for creating first-rate surveys, features like branching questions, elaborate themes, diverse templates, and more than 100 question types. Plus, the survey software is just part of a much larger suite of applications. The platform is extremely easy to navigate, with a drag-and-drop system, which makes it a good choice for users of all experience levels. And if you don’t know how to use Qualtrics, there is a demo video in which an expert will show you how to use the survey maker.

Advanced data analysis can take your survey to another level. The software combines operational data that your company already possesses, like sales figures or leads, with “experience data” that explains why things happen and identifies improvements that will have the biggest impact on your business. The Qualtrics platform allows you to integrate customer, employee, brand, and product experience, extracting important lessons from the figures. Moreover, the platform has a predictive intelligence engine that helps you identify key data in the results so you know where to focus your investments.  

The survey software has a free version that includes one survey at a time, 10 questions and 100 responses per survey, plus additional limits. If you are considering a purchase the software, it makes sense to try the free demo.

Bottom line

This is a robust survey platform used for different types of surveys: customer satisfaction surveys, product surveys, and market and brand surveys. The strong analytical tools make the software perfect for larger companies.

Key Features
  • Ease of use - excellent
  • Customization - excellent
  • Features - Good
Additional Features
  • Free plan included
  • Drag-and-drop system
  • Custom survey themes

Zoho Survey is a cloud-based customer feedback platform. The Zoho survey builder integrates with Zoho CRM, Zoho SalesIQ, and Zoho Sheet. The software is widely used by both small and mid-size companies, allowing them to conduct surveys related to education, human resources, customer satisfaction, product research, and many other fields. 

Pricing, features, ease of use

Zoho pricing covers two payment methods, monthly and annual, each with several tiers. There are three monthly tiers: Plus (starts at $32), Pro (starts at $43), and Enterprise (starts at $99). Each plan includes an unlimited number of surveys and questions with up to 3,000 responses per month. Distinguishing the plans are the ability to integrate with other tools, the number of users, and a few other features.

You can use Zoho for free if you like. You’ll find the free version has plenty of free survey tools and capabilities. The free plan includes an unlimited number of surveys of up to 10 questions each, with up to 100 responses per survey. 

Zoho’s dashboard allows intuitive, simple survey creation. You can create a survey by starting with a Zoho template or you can start creating from scratch. A drag-and-drop system allows you to add questions and arrange multiple pages. You can customize existing themes or make your own survey theme. You can target your audience by age, gender, country, and other factors. Before you distribute the survey, you can check and see how it looks on different devices. The platform allows easy translation of the survey to 30 languages. 

Moreover, this survey tool allows you to see the history of your surveys, published or saved as drafts, and see if they are still active. 

The report feature lets you see a summary of responses or see individual responses, all of which can be shared with team members and organizations.

Bottom line

This software outperforms the competition with the amazing ability to call stakeholders to check your survey in real-time and give you feedback on how you can improve it.

Key Features
  • Ease of use - excellent
  • Customization - excellent
  • Features - Good
Additional Features
  • Drag-and-drop system
  • Great free plan
  • Plenty of customization options

SurveyLegend is among the top survey sites that allow you to send an unlimited number of questionnaires, surveys, and tests to your target audience.

Pricing, features, ease of use

There are two billing schedules for those who want to use SurveyLegend – monthly and annually. Whichever you choose, you will be welcomed with a four-tier pricing plan: Starter, Pro, Business, and Legendary. 

The Starter plan is free. It lets you run three surveys with an unlimited number of responses, and it provides other interesting features. 

The paid plans cost $19, $39, and $89 per month. What distinguishes these packages is the number of surveys you can conduct, the size of the audience you can send questionnaires to, the type of the logic flow, the type and amount of analysis you wish to do, and more.

Survey questionnaire creation goes smoothly with SurveyLegend’s drag-and-drop system. You can design forms and surveys from scratch easily, and you don’t need to be an expert to build a highly effective survey. The online survey creator has many text-based and multimedia question types. The platform supports all basic survey features, including logic flow features like branching questions.

Once you create your survey, you can send it via email. You can also publish it on your Facebook account or LinkedIn. The software integrates with a bunch of marketing tools, including Salesforce and MailChimp.

When it comes to customization, this is most likely the platform that offers the richest set of tools and features. The SurveyLegend dashboard is equipped with lots of elements and details for designing unique templates and pages. You can manipulate colors, fonts, layouts, and multimedia features with ease. 

Before you distribute or publish your survey, you can check it in a preview. It will be automatically optimized for all devices.

Bottom line  

SurveyLegend has the best tools for building customized surveys. Companies of all sizes, as well as individuals, benefit from this navigable platform that has a lot of features for branding a survey. 

Key Features
  • Ease of use - Good
  • Customization - excellent
  • Features - Good
Additional Features
  • Highly interactive surveys
  • Great variety of templates
  • Automatized surveys

Survey Anyplace is a robust survey creator that is widely used by sales and marketing specialists, business owners, teachers, and entrepreneurs for conducting highly interactive surveys. 

Pricing, features, ease of use

The pricing plans were created on a monthly and yearly level. There are four plans: Essential, Professional, Enterprise, and ReportR plan. The Essential plan starts at $29 per month for unlimited questionnaires, up to 400 responses per month, a rich set of question types, offline options, and many other features. The professional plan costs $49, and it is more comprehensive, which means that it allows more responses per month.

The software focuses on creating interesting interactive surveys and quizzes. The team of designers and developers created advanced features and options to improve the respondent’s experience. The dashboard is highly intuitive and it comes loaded with templates, themes, and question types. The tools for customization allow you to incorporate logos, pictures, music files, and videos in order to attract the audience. The survey can be sent to respondents on email, via Facebook, or through any other platform.

Advanced options allow you to create and modify survey flow. For example, the respondent can skip a question automatically based on a previous answer. This makes the whole process faster and more interesting for respondents. Moreover, your survey will be automatically optimized for all devices and platforms, allowing the audience to complete quizzes on their smartphones at any time, in any place. 

Some Survey Anyplace reviews show that clients appreciate the offline capability. This means that you can set up a survey even when you are offline. 

Bottom line 

Survey Anyplace is a perfect tool for individuals who want to make their forms, questionnaires, and quizzes attractive.

Key Features
  • Ease of use - Excellent
  • Customization - Good
  • Features - Good
Additional Features
  • Paid plans offer excellent features
  • Fast survey distribution
  • Detailed analytics reports

SoGoSurvey provides features and tools to help you gather reliable feedback on customer experience or product satisfaction. The platform operates with powerful tools for creating, distributing and analyzing surveys. 

Pricing, features, ease of use 

SoGoSurvey offers a free online survey tool plan for those who need a basic survey program. This plan includes simple question types, branching questions, and up to 200 responses. However, if you want to conduct more comprehensive research, you should go for paid plans. There are four pricing plans: Plus, Pro, and Premium, which prices of $25, $40, and $99. The Enterprise+ plan doesn’t have a published price – it’s negotiated on a case-by-case basis by SoGo salespeople. All plans include an unlimited number of surveys per month.

The platform will help you achieve comprehensive data collection by giving you a wide variety of questions, including text box, radio button, image choice, multiple drop down, list box, and many others. Branching questions are supported in survey flow design.

You can start work on a survey by choosing a blank template and building everything from scratch. Or you can load up one of the provided templates and customize it to create a survey that matches your brand. 

Once you finish the survey, you can check how it looks on different devices. If you run into trouble or realize abruptly that you aren’t show how to make a survey, you will be glad to know that customer support is available 24/7 every day. 

The SoGoSurvey website is one of the best survey sites on the internet. It handles fast, smooth distribution of your survey. There are several ways to launch your questionnaire, including email and social media platforms. Of course, if you have a website, the platform can embed a survey directly onto it so visitors can participate in your survey. 

SoGoSurvey has a robust set of tools for tracking respondent activity, allowing you to collect feedback instantly. You will get a detailed report on your survey, which you can save, download, and share. Moreover, the software has alerts and notification to remind the audience to answer the questions. 

Bottom line

SoGoSurvey has strong analytical survey tools that provide clients with clear and transparent feedback. You don’t need to be an expert to understand the results of your survey. Just pick the type of report you want to get (statistical, graphs, cross tabs, individual), and the software will send you a full report designed to fit your needs. Moreover, the software allows you to conduct both quantitative and qualitative research. 

Key Features
  • Ease of use - Excellent
  • Customization - Fair
  • Features - Good
Additional Features
  • Great free plan
  • Easy survey creation
  • Superb surveys report tool

KwikSurveys is a cloud-based online software survey. The software has been on the market for more than 17 years, which makes it one of the leading tools for collecting and analyzing customers’ feedback.

Pricing, features, ease of use

KwikSurvey gives users a wide selection of pricing plans, including a free plan.
With the free plan, you can conduct a simple survey that covers up to 100 responses and unlimited questions. The other plans are based on the number of users, the number of respondents, and a variety of additional factors. The price ranges from $12 per month for the Essential plan and rises to $59 per month for the Business plan. There is also a Students and Non-Profits plan that comes with an unlimited number of surveys, responses, and data reports for just $2.99 per month. This is not only a limited free survey tool, but it is also one of the most affordable professional survey solutions.

The process of creation is straightforward. It lets users who don’t have any experience create outstanding surveys and polls. You can build a questionnaire by choosing question types and inserting them into your survey. You can insert as many questions as you want and customize the appearance of the survey to match your needs. However, this platform is not for those who are looking for advanced customization features – it offers only a limited selection of templates.

What makes this platform such a good value is the surveys report tool. The software will allow you to see results graphically in real-time. You can save the results on any device you want and distribute it to other team members.

Bottom line

KwikSurvey is undoubtedly one of the leading tools for creating simple, quick surveys. Moreover, the platform is suitable for both beginners and professional users. It’s the best choice for less-experienced users who want to create quick and easy surveys.

Key Features
  • Ease of use - excellent
  • Customization - Good
  • Features - Good
Additional Features
  • All plans are affordable
  • Surveys in 20+ languages
  • Anonymous survey tools

SurveyPlanet might be an excellent choice for those who are looking for robust event survey software. The platform is suited for fast collection of attendee feedback. You can gather information on attendee experiences and opinions by using an unlimited number of surveys, questions, and responses – all at no charge.

Pricing, features, ease of use

Apart from SurveyPlanet’s marvelous set of free questionnaire templates for conducting an unlimited number of surveys, the SurveyPlan team designed one more plan. The Pro plan costs $20 per month, and it has all the features that come with the free plan and more, including the option of uploading images, branching questions, custom themes, and more. 

When creating your enterprise surveys, this online surveys maker allows you to choose from 10 themes. If you are a Pro plan user, there are additional options for customization. You can pick the theme, color, font, and background appearance. Moreover, the survey can be written in more than 20 languages, including English, Spanish, Chinese, and Arabic. 

Users appreciate SurveyPlanet’s clean interface and easy-to-use dashboard. They can upload images and videos into questionnaires with no effort. Once you set up your survey, it is ready for all devices – tablets, mobile, and desktop. Of course, before you share your survey, you can take a quick peek at the preview.

PlanetSurvey provides basic survey analytics and it lets you share the results of your survey online or export the data into Excel or other programs.

PlanetSurvey is an anonymous survey tool, meaning that you will be able to conduct completely anonymous research and your respondents need not give you their personal information. 

Bottom line

SurveyPlanet is one of the best free survey packages for conducting large-scale surveys at a minimum price – or even for free. SurveyPlanet’s main point of attraction is responsive design and the preview function, so you can see how your survey looks on different screens.

Frequently Asked Questions

What is the best survey software?

To choose a great survey builder is not an easy job, especially if you are looking for one that offers top-quality features and service for a reasonable price. There are lots of free online survey creators that offer really good services, but only for a limited number of surveys, questions, or responses. This might be a great one-time solution, but for continuous use, you should consider some of the paying versions. Depending on the size of your survey and its purposes, you should carefully choose the provider that will help you to perform the best results with the least effort.

What is the best online survey tool for academic research?

There are lots of great survey providers and tools that can help you conduct surveys for academic research. The main purpose of this software is to collect answers and feedback from people and to gather valuable data in one place. This type of survey is beneficial since the researcher saves time and resources by sending the questionnaire with a wide audience at the same time.

What is the best free survey tool?

Lots of free survey tools can help you design, distribute, and analyze the results of your survey. When choosing one, keep several things in mind. First, you should decide what type of survey you want to conduct. For example, numerous good software providers can help you create and send a quiz to attendees after an event, but they don’t have a flexible tool for measuring customer satisfaction. Second, you should know how large your survey is going to be. Free survey tools usually are not the best solution for large- scale surveys. Instead, you can create a simple survey with a limited number of people. Third, the survey tool you pick should help you finish your research properly. See if the platform has a reliable options for organizing and analyzing the data you collect.

Does Google have a survey tool?

Yes. You can create an online survey with Google Forms, a free online survey creator that can help you to design a survey, collect information, and analyze data easily. This is a great way to launch your survey and invite as many people as you want to participate. Google Forms will let you see all the questions and answers clearly in one spreadsheet. You can invite respondents easily by sending them an email. However, Google survey creator might not be a good solution for those who want to create a more sophisticated questionnaire. This tool is lacking some basic survey features like skip logic and branching questions.

Does Facebook have a survey tool?

Yes. To create a survey on Facebook, you should have a Facebook page where you can build and launch the survey. You can ask questions, choose templates, and customize the look of your survey. You can also specify the language. Once you set up your questions, the platform will allow you to publish the survey on your Facebook page and share it with your followers. If you don’t know how to create a survey on Facebook, there are many videos and guides on the Internet that can help you understand the whole process.

What is Qualtrics?

Qualtrics is a platform that enables users to create and distribute surveys, quizzes, and polls. But it is also much more. It is a complete customer relationship management platform. The survey module is just one small part of it.

What is a questionnaire?

Before you start your research, you must build a questionnaire or write questions that can help you get valuable information. There are two main types of questionnaires - open-ended and closed-ended. Depending on your research, you might choose choose a variety of specialized subtypes, including multiple-choice questions, scale questions, dropdown question, and others.

How do you do a survey?

Whether you want to know what is behind your sales numbers or you want to provide outstanding service to your clients, numerous free online survey makers - as well as those that offer service for a fair price - can help you create, distribute, and analyze collected data from your survey. There are several simple steps to follow when creating a survey. Before you choose a software provider, you should decide what type of survey you want to organize, how many people you want to participate in the survey, and whether you want to target a specific audience. Then you can start creating a questionnaire. Most survey platforms come with a bunch of pre-written questions, templates, and themes so you don't need to create anything from scratch. When the questionnaire is done, it’s distributed via email, social media, or website. Modern survey software integrates with numerous apps and marketing tools, which can help you get more participants. After your survey is finished, the platform will give you the results.

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