11 Top Survey Software Applications for Business

SurveyMonkey enables anonymous surveys, polls, and quizzes. This survey software offers free templates and questionnaires as well as detailed analytical reports. The platform is perfect for both small and large companies that want to conduct market surveys. 

Pricing, features, ease of use

SurveyMonkey comes with two types of pricing plans (Personal and Business) and several tiers for each. Each plan is billed annually based on the number of users. For example, the first tier of the Business plan starts at $30 per month. It includes team collaboration features for three users. If you want to add more team members, an additional fee is charged. 

SurveyMonkey is on of the best survey websites for creating attractive, customized surveys because it has lots of customization tools. The platform offers plenty of types of survey questions, including multiple-choice, open-ended, ranking questions, and dropdown questions. Branching and skipping logic are also supported.

SurveyMonkey customization options give you wide latitude in changing the appearance of your surveys. Yous can choose among different templates and layouts, specifying the font size and color of the text. You can use your company’s branding to customize survey pages with logos, images, and links.

Once you set up your survey, respondents can answer with a PC, Mac, tablet, or smartphone. The platform integrates with many marketing and collaboration tools, including Salesforce, Marketo, Eloqua, MailChimp, and Slack. Although the platform offers 24/7 email survey services for all users, customers who purchased more comprehensive packages will be serviced first. This might be the only imperfection when it comes to SurveyMonkey customer service. 

Bottom line 

It’s no wonder customers love SurveyMonkey – even before evaluating advanced options like distributing surveys on social media, email, and other channels. These distribution options help you reach a wide network of respondings, generating fast responses that will help you improve your products or services.

Pollfish is digital survey software for conducting surveys with the broadest reach. It has a large customer base worldwide because it integrates with many apps and websites. The software is equipped with tools that let you target audiences very specifically.

Pricing, Features, Ease of Use

This platform is perfectly suitable for both individuals and companies, depending on which pricing plan you choose. The plans are based on the size of the survey you want to conduct.

If you are looking for a free online survey creator that is both efficient and reliable, Pollfish might be a good choice. The Basic plan is almost free – it will cost you only $1 per question. It handles up to 17 questions per survey and gives access to up to 10 team members within your company or department.

Pollfish is an advanced survey platform for market research. In addition to a variety of valuable tools that let you tailor surveys to meet your needs, the platform integrates with more than 9,000 apps and websites that let you distribute, conduct, and analyze surveys.

Pollfish has an easily navigable dashboard that allows you to build your questionnaire in just a few minutes. Once you set up the survey, it will be sent to Pollfish survey partner apps if you wish, potentially reaching millions of users. 

This is essential because it allows you to conduct less invasive branded surveys. Potential respondents get questions on mobile apps and decide if they want to participate or not.

Pollfish has an advanced option for consumer segmentation. You can target the audience by the area where they live or the device they use. Pollfish also has support for creating multilingual surveys. 

Bottom Line

This platform is for conducting consumer-focused surveys. It’s a good choice for companies that want untraditional and cost-effective market research.

Typeform is a cloud-based platform with plenty of tools for creating customizable quizzes, questionnaires, and surveys. 

Typeform offers the best free survey tools, including an unlimited number of questions, lots of themes and templates, and a variety of options for data analysis. There are three pricing plans based on the number of monthly responses, the size of the storage required, and the number of additional integration and collaboration tools you choose. The price starts at $35 per month. You can save a little by paying a year at a time.

Pricing, Features, Ease of Use

Typeform is online survey software that lets you set up questionnaires, forms, and surveys to see how audience members experience a service or brand. You can see the responses as soon as they are completed because the software has an email notification option. This feature lets you see how customers value your product or service so you can react immediately. 

You’ll like this software even if you lack skills and experience in creating surveys. It is easily navigable and doesn’t require coding skills because the whole process is automated. This means that you can start typing a question, and the software will recognize what kind of question you want to make. 

The software automatically uses data from previous answers to make the following questions more personalized for the respondent. The platform has various survey tools for creating unique questionnaires and surveys. You can easily insert pictures, charts, or even add videos from YouTube. 

Typeform allows the integration of your survey with more than 500 apps and collaboration tools. For example, you can send questionnaires to respondents with Mailchimp or analyze your data with Google Sheets. It also integrates with popular marketing platforms like Salesforce to help you increase your brand awareness. 

Bottom Line

Typeform tools and features make this platform very convenient for different surveys. This is one of the best online survey sites on the market and provides fast and easy creation of surveys, job applications, and quizzes.

Alchemer is an online survey tool that helps companies and individuals collect, analyze, and take action on respondents’ feedback. The thing we like most about this software is that it allows experienced clients to use advanced customization options. You can create a unique survey questionnaire and integrate it with various apps and platforms. 

Pricing, Features, Ease of Use

Alchemer operates with several pricing plans tailored for different purposes – including a free plan that lets you do your first three surveys. The $30/month Collaborator plan is designed for simple surveys and polls. It allows unlimited surveys, questions, and responses. The more comprehensive plans, the Professional and Full Access plans, include advanced surveys, integration with marketing tools, quizzes, and more.

It is not easy to find reliable survey software for free – and once you do, it’s going to have limits. The free version of Alchemer lets you create surveys with an unlimited number of questions, but only three surveys at a time and with only up to 100 responses per survey. 

This might be a good solution for users looking for a short-term solution, but it’s not satisfying as a long-term solution. Luckily, the company’s paid offerings have few limits – and low prices.  

Alchemer is open–source software. Users with coding skills can customize and automate their surveys to their heart’s content. The software includes access to a library with many survey formats and question types. 

Also, Alchemer supports the distribution of surveys to users on mobile devices. The platform integrates with many marketing tools and team collaboration apps, including Salesforce, Oracle, Netsuite, and many others. 

Bottom Line

Alchemer has a reputation as one of the best customer feedback platforms on the market. It supports integration with your existing software, allowing you to react quickly to feedback. While many other platforms display responses on a dashboard, Alchemer software triggers your apps and displays data that’s already integrated into your existing workflow so you can use and act on it.

Qualtrics Research Core combines the power to create high-quality studies and polls with superior analytic reports, all integrated into a comprehensive customer relationship management system.

Pricing, Features, Ease of Use

Qualtrics does not disclose unit pricing for its survey platform. Organizations that consider Qualtrics can schedule an appointment with a sales professional to help them determine which of the company’s products should be combined in a custom price quote. 

Multiple survey reviews cite a $299 annual price for the Qualtrics survey module, but it’s unclear whether this price is correct or current. 

Qualtrics might be a little pricey compared to the other products we have reviewed, but we think it deserves to be on our list because of its extraordinary feature set. 

Qualtrics has tons of features for creating first-rate surveys, such as branching questions, elaborate themes, diverse templates, and more than 100 question types. Plus, the survey software is just part of a much larger application suite. 

The platform is extremely easy to navigate, with a drag-and-drop system, which makes it a good choice for beginners. And if you don’t know how to use Qualtrics, there is a demo video in which an expert will show you how this survey maker works.

Advanced data analysis can take your survey to another level. The software combines your company's operational data, like sales figures or leads, with “experience data” that explains why things happen and identifies potential improvements that will impact your business. 

The Qualtrics platform allows you to integrate customer, employee, brand, and product experience, extracting important lessons from the figures. Moreover, the platform has a predictive intelligence engine that helps you identify key data in the results, so you know where to focus your investments.  

The survey software has a free version that includes one survey at a time, ten questions, 100 responses per survey, and additional limits. If you are considering a purchase the software, it makes sense to try the free demo first.

Bottom Line

Qualtrics offers an advanced survey platform that can be used to find out more about customer satisfaction and what they think about your products and brand. The strong analytical tools make the software perfect for larger companies.

Zoho Survey is a cloud-based customer feedback platform. The Zoho survey builder integrates with Zoho CRM, Zoho SalesIQ, and Zoho Sheet. The software is widely used by both small and mid-size companies, allowing them to conduct surveys related to education, human resources, customer satisfaction, product research, and many other fields. 

Pricing, Features, Ease of Use

Zoho pricing covers two payment methods, monthly and annual, each with several tiers. There are three monthly plans: Plus (starts at $32), Pro (starts at $43), and Enterprise (starts at $99). Each plan includes an unlimited number of surveys and questions with up to 3,000 responses per month.

Distinguishing the plans are the ability to integrate with other tools, the number of supported users, and a few other features.

You can also use Zoho for free. The free version has plenty of free survey tools and capabilities. It comes with an unlimited number of surveys of up to 10 questions each, with up to 100 responses per survey. 

Zoho’s dashboard allows intuitive, simple survey creation. You can create a survey by starting with a Zoho template, or you can begin from scratch. A drag-and-drop system allows you to add questions and arrange multiple pages. You can customize existing themes or make your own survey theme. You can target your audience by age, gender, country, and other factors.

Before you distribute the survey, you can check and see how it looks on different devices. The platform allows easy translation of the survey into 30 languages. 

Moreover, this survey tool allows you to see the history of your surveys, published or saved as drafts, and see if they are still active. The report feature lets you see a summary of responses or see individual responses, all of which can be shared with team members and organizations.

Bottom Line

This software outperforms the competition with the ability to call stakeholders to check your survey in real-time and give you feedback on how to improve it.

SurveyLegend is among the top survey sites that allow you to send an unlimited number of questionnaires, surveys, and tests to your target audience.

Pricing, Features, Ease of Use

There are two billing schedules for those who want to use SurveyLegend – monthly and annually. Whichever you choose, you will be welcomed with a four-tier pricing plan: Starter, Pro, Business, and Legendary. 

The Starter plan is free. It lets you run three surveys with an unlimited number of responses, and it provides other interesting features. 

The paid plans cost $19, $39, and $89 per month. What distinguishes these packages is the number of surveys you can conduct, the size of the audience you can send questionnaires to, the type of the logic flow, the type and amount of analysis you wish to do, and more.

Survey questionnaire creation goes smoothly with SurveyLegend’s drag-and-drop system. You can easily design forms and surveys from scratch and don’t need to be an expert to build a highly effective questionnaire. 

The online survey creator has many text-based and multimedia question types. The platform supports all basic survey features, including logic flow features like branching questions.

Once you create your survey, you can send it via email. You can also publish it on your Facebook account or LinkedIn. The software integrates with many marketing tools, including Salesforce and MailChimp.

This is most likely the platform that offers the richest set of tools and features when it comes to customization. The SurveyLegend dashboard contains lots of elements and details for designing unique templates and pages. You can manipulate colors, fonts, layouts, and multimedia features with ease. 

Before you distribute or publish your survey, you can check it in a preview. It will be automatically optimized for all devices.

Bottom Line  

SurveyLegend has the best tools for building customized surveys. Individuals or companies of all sizes can benefit greatly from this platform, especially when creating specialized branded surveys.

Pointerpro is a robust survey creator widely used by sales and marketing specialists, business owners, teachers, and entrepreneurs to conduct highly interactive surveys. 

Pricing, Features, Ease of Use

The pricing plans were created on a monthly and yearly level. There are four plans: Essential, Professional, Enterprise, and ReportR. 

Essential starts at $39 per month for unlimited questions and questionnaires, up to 400 responses per month, a rich set of question types, offline options, and many other features. The professional plan costs $59 and supports more complex questions, 2,000 monthly emails, Zapier integration, and more.

The software focuses on creating engaging, interactive surveys and quizzes. The team of designers and developers created advanced features and options to improve the respondent’s experience. The dashboard is highly intuitive and comes loaded with templates, themes, and question types. 

The tools for customization allow you to incorporate logos, pictures, music files, and videos to attract the audience. The survey can be sent to respondents via email, Facebook, or any other platform.

Advanced options allow you to create and modify survey flow. For example, the respondent can skip a question automatically based on a previous answer. This makes the whole process faster and more interesting for respondents. 

Moreover, your survey will be automatically optimized for all devices and platforms, allowing the audience to complete quizzes on their smartphones at any time or place. 

Some Pointerpro reviews show that clients appreciate the offline capability. This means you can set up a survey even when offline. 

Bottom Line 

Pointerpro is a perfect tool for individuals who want to make their forms, questionnaires, and quizzes attractive.

SoGoSurvey provides features and tools to help you gather reliable feedback on customer experience or product satisfaction. The platform operates with powerful tools for creating, distributing, and analyzing surveys. 

Pricing, Features, Ease of Use 

SoGoSurvey offers a free online survey tool plan for those who need a basic survey program. This plan includes simple question types, branching questions, and up to 200 responses. However, you should go for paid plans to conduct a more comprehensive research. 

There are four pricing plans: Plus, Pro, and Premium, which prices of $25, $40, and $99. The Enterprise+ plan doesn’t have a published price – it’s negotiated on a case-by-case basis by SoGo salespeople. All plans include an unlimited number of surveys per month.

The platform will help you achieve comprehensive data collection by giving you a wide variety of questions, including text box, radio button, image choice, multiple drop-downs, a list box, and many others. Branching questions are supported in survey flow design.

You can start work on a survey by choosing a blank template and building everything from scratch. Or you can load up one of the provided templates and customize it to create a survey that matches your brand. 

Once you finish the survey, you can check how it looks on different devices. If you run into trouble or realize you don’t know how to create a questionnaire, you will be glad to know that customer support is available 24/7 every day. 

The SoGoSurvey website is one of the best survey sites on the internet and ensures fast and smooth distribution of your surveys. There are several ways to launch your questionnaire, including email and social media platforms. Of course, if you have a website, the platform can embed a survey directly onto it so visitors can participate in your survey. 

SoGoSurvey has a robust set of tools for tracking respondent activity, allowing you to collect feedback instantly. You will get a detailed report on your survey, which you can save, download, and share. Moreover, the software has alerts and notifications to remind the audience to answer the questions. 

Bottom Line

SoGoSurvey has strong analytical survey tools that provide clients with clear and transparent feedback. You don’t need to be an expert to understand your survey results, either. 

Just pick the type of report you want to get (statistical, graphs, cross tabs, individual), and the software will send you a full report designed to fit your needs. Moreover, the software allows you to conduct both quantitative and qualitative research.

KwikSurveys is a cloud-based online software survey. The software has been on the market for more than 17 years, making it one of the leading tools for collecting and analyzing customer feedback.

Pricing, Features, Ease of Use

KwikSurvey gives users a wide selection of pricing plans, including a free one. With the free package, you can conduct a simple survey that covers up to 100 responses and unlimited questions. 

The other plans are based on the number of users, respondents, and various additional factors. The price ranges from $12 per month for the Essential plan to $59 per month for the Business plan.

There is also a Students and Non-Profits plan that comes with an unlimited number of surveys, responses, and data reports for just $2.99 per month. This is not only a limited free survey tool, but it is also one of the most affordable professional survey solutions.

The survey creation process is straightforward. It lets users who don’t have any experience create outstanding surveys and polls. You can build a questionnaire by choosing question types and inserting them into your survey. You can insert as many questions as you want and customize the appearance of the survey to match your needs. 

However, this platform is not for those looking for advanced customization features – it offers only a limited selection of templates.

What makes this platform such a good value is the survey report tool. The software will allow you to see results graphically in real-time. You can save the results on any device you want and distribute them to other team members.

Bottom Line

KwikSurvey is undoubtedly one of the leading tools for creating simple, quick surveys. Moreover, the platform is suitable for both beginners and professional users. It’s the best choice for less-experienced users who want to create quick and easy surveys.