The 45 Most Important Advertising Statistics of 2021

The 45 Most Important Advertising Statistics of 2021
ByGoran
January 28,2021

Advertising has evolved over hundreds of years to become a key driving force behind the modern economy. The third decade of the 21st century will see the industry enter a new age of technological possibilities. Virtual and augmented reality will bloom as advertising gets a face-lift, with outdated approaches destined for the scrap heap. 

To paint a better picture of the current landscape and identify growing trends within the industry, we pored through an array of reputable advertising studies. We then used that information to compile this authoritative list of advertising facts and statistics.  

Interesting Advertising Statistics – Editor’s Choice

  • Social media advertising budgets have doubled worldwide, from $16 billion in 2014 to $31 billion in 2016.
  • Acknowledgment is key: 77% of Twitter users appreciate a brand more when their tweet is responded to. It takes about 10 hours on average for businesses to respond to a tweet, even though customers want a response within four hours.
  • Average advertising costs for small business operations that use Google Ads as part of their online advertising strategy are between $9,000 and $10,000 per month.
  • 76% of marketers fail to use behavioral data for online ad targeting.
  • The average person gets bombarded with over 1,700 banner ads per month, but only sees half of them.
  • 84% of people expect brands to create content. About 45% of B2C marketers believe visual content is their most important type of content, while 88% of B2B marketers agree that creating content makes their audience view the organization as a credible and trusted resource.

Amazing Advertising Facts

  • The most expensive advertising campaign of all time was created by Chanel. It cost $33 million, of which $3 million was paid to Nicole Kidman, who starred in the video.
  • As soon as chewing gum ads started showing people chewing two pieces of gum at once, sales doubled instantly. That's because people also started to chew two pieces at a time, just like they’d seen on TV.
  • In 1450, Johannes Gutenberg invented movable type printing. This led to the birth of a new era of advertising in the form of the handbill. The lithographic process was perfected in 1796, giving rise to the illustrated poster.
  • One of the more mind blowing facts about advertising is that most watches displayed in advertisements are set to 10:10. Why? Because the watch’s hands frame the brand name and create a smiley face.
  • Advertisers often use a technique called “affective condition” where they take a product and place it next to other things consumers feel positive about. For example, detergent brands often associate themselves with babies, sunshine, and flowers, even though detergent doesn’t have anything to do with those things. Repeatedly displaying the brand alongside feel-good images makes people think more positively about the product.

Online Advertising Statistics

Google and Facebook still hold the largest share of total U.S. digital ad spending, with 37.2% and 19.6% respectively.

(eMarketer)

Even though both companies’ market share is declining thanks to competition from companies like Amazon, Google and Facebook remain the two most dominant forces on the market.

70-80% of users ignore sponsored search results.

(Search Engine Land)

This shows the advantages of ranking organically instead of paying Google to pin your page to the top of search results. Not only do most users ignore sponsored search results; they’re also more likely to distrust the brand that’s advertising itself.

(Forbes)

Trends over recent years have shown that well-crafted, compelling video content is among the most powerful online advertising tools. People remember videos for longer and share them more frequently than they do other media.

About 72% of all online shopping carts are abandoned.

(MarketingSherpa)

Advertising fast facts show that customers are indeed hasty to abandon their online shopping carts. This has been a big issue for online businesses, since only 8% of users return to finish shopping after they initially abandon their cart.

(Secret Sushi)

While some people show loyalty to certain brands, most potential customers prioritize the best products and the lowest prices above brands they know. This is one reason why the market is more competitive than ever before, and explains why quality internet advertising is vital to any business’s success.

In the span of just one year, from 2018 to 2019, the total number of devices around the world with ad blockers rose from 142 million to upwards of 615 million.

(PowerTraffick)

Consumers don’t necessarily hate all advertisements, as 83% of them wish that they could just filter those they don’t want to see instead of blocking them all. The problem lies in intrusive, bad ads that ruin user experience, which is why a smart approach to designing and implementing ads is becoming increasingly important.

There is a hacker attack every 39 seconds, and 43% of cyber attacks target small businesses.

(Small Business Trends)

One of advertising’s least fun facts is that small businesses represent a natural target for hackers. These companies usually have minimal security infrastructure and are easy prey for data sharks. Cyber attacks can be extremely destructive, which is why both large and small companies should do everything they can to protect themselves.

Small businesses earn an average of $3 in revenue for every $1.60 they spend on Google AdWords.

(PowerTraffick)

When it comes to pay-per-click investment on internet ads, businesses usually make double what they spend on Google ads. If your company’s return is significantly lower than this, maybe it’s time to make some tweaks. The average click-through rate on paid search ads using AdWords is about 2%.

90% of consumers read online reviews before visiting a business.

(Bright Local)

Customer reviews also influence 67.3% of purchasing decisions. Interestingly, people trust them as much as personal recommendations, which makes them extremely important for all businesses, especially those that work locally.

Worldwide digital ad spending is predicted to reach over $375 billion by 2021.

(eMarketer)

The total amount of money spent on digital ads has been rising over the years, even though the rate of increase has fallen slightly. Experts predict that over the next two years, this spending will increase by a staggering $75 billion.

76% of marketers fail to use behavioral data for online ad targeting.

(Adweek)

Advertising facts suggest that marketers are slow to act on behavioral user data. This is because they’re mostly using older technologies to drive consumer segmentation. Marketers also believe that companies are still struggling to translate the collected behavioral data into better, more customized user experiences.

Small businesses that use Google Ads spend between $9,000 and $10,000 per month on PPC.

(WebFx)

Statistics about small and medium businesses show that the most competitive PPC keywords relate to the financial and legal industries, as well as insurance services. These types of businesses spend more than $1.2 billion per year in PPC advertising on Google.

84% of people expect brands to create content.

(Havas)

Research by Havas shows brand engagement is extremely important for consumers. People want content that engages them through storytelling, provides useful solutions, and creates entertaining experiences.

Youtube Advertising Statistics

While people are spending much less time in front of a TV, they’re watching more YouTube than ever before.

(Think With Google)

As the second-most-visited site on the internet and the main platform for Google video ads, YouTube has seen incredible growth. More and more people spend increasing amounts of time watching content on the site. In 2015 alone, 18- to 49-year-olds spent 4% less time watching TV and 74% more time watching content on YouTube.

(Think With Google)

YouTube has proven to be a remarkably important web advertising tool for consumers who seek to better inform themselves before choosing a product to spend their money on. With almost 2 billion monthly users and a huge number of content creators, there is always an expert opinion to be found on any product or service worth buying.

Over 70% of YouTube watch time comes from viewers on mobile devices.

(eMarketer)

Mobile phones are a major entry point for internet access in many markets across the world, and have also become the most popular devices for watching video content. Almost a quarter of the world’s population will watch a video on a phone this year.

YouTube mobile ads receive viewer attention 83% of the time.

(Ipsos)

This is one of the most startling online advertisements vs traditional advertising statistics, seeing that TV ads only get attention 45% of the time. Television ads simply last too long, and TV watchers regularly check their phones during breaks in sports games and other televised events.

Since 2016, twice as many small and medium-sized businesses are advertising on YouTube.

(YouTube)

Given that YouTube’s robust advertising tools can successfully analyze your target audience and reach the most valuable potential customers, it’s no surprise that the number of small and medium businesses creating online ads for YouTube is rising steadily.

On their mobile devices alone, people watched more than 50,000 years worth of product review videos on YouTube between 2016 and 2018.

(Think With Google)

In the digital age, customers are increasingly using video content to inform themselves before making purchases. This trend of researching other people’s opinions and experiences gives good products exposure and helps increase revenues.

Social Media Advertising Statistics

Nowadays, 3.48 billion people use social media, up 9% from last year. That means 45% of people on the planet now use social networks.

(Hootsuite)

Social media has proven to be a potent market for advertisers. The steady increase in the number of users in 2019 indicates that the peak of investment in social media is still to come.

More than 40% of digital consumers use social networks to research new brands or products.

(GlobalWebIndex)

With the astronomical rise of the “Stories” feature on Instagram and similar social media networks, advertising online has never had a bigger reach than it does today.

The top brands on Instagram are seeing a per-follower engagement rate of 4.21%, which is 58 times higher than on Facebook and 120 times higher than on Twitter.

(HootSuite)

This is one of those digital advertising statistics that shows just how powerful Instagram has become as a marketing tool. The platform has become a giant in the social media space and experienced record growth and engagement numbers in 2019.

80% of users follow at least one business on Instagram, while more than 200 million people visit at least one business profile every day.

(Locowise)

Interestingly, about two-thirds of these visits come from people who don’t already follow the businesses’ profile. This shows that investing in Instagram advertising has huge potential for attracting new customers.

71% of consumers who are happy with the customer service they get via social media are likely to recommend that brand to others.

(The State of Social Customer Service)

Social media can be a great tool for increasing brand engagement and attracting new customers. One of the best ways to achieve this is to offer outstanding customer service via your social platforms. A good reputation among users and their word-of-mouth recommendations will help you lower your internet advertising costs, allowing you to invest the money you save into other things.

While 80% of businesses that have an online presence believe they deliver great customer service via their social media channels, only 8% of their customers agree.

(Smart Insights)

As far as advertising stats go, this is a real punch in the guts. It can be easy to think you’re doing a good job from inside your office, but it’s your customers’ opinions that really matter. Don’t overestimate the quality of your customer service, and most importantly, don’t ignore what your customers are telling you. If you strive to be better, you’ll benefit from your users’ word-of-mouth recommendations.

Facebook has 80 million pages for small and medium-sized businesses.

(Facebook, Inc)

This is one of the more impressive Facebook advertising facts, representing a 23% year-on-year increase. The number of businesses that advertise on the platform has now reached 6 million.

Facebook owned 24.5% of all digital video ad spending in 2018.

(eMarketer)

Facebook (including Instagram) received nearly 87% of U.S. social media video ad spending in 2018. That same amount translates to one quarter of all U.S. video ad spending. It’s a crowded market, but as video ads grow, Facebook continues to be a popular channel.

The average engagement rate for Facebook video posts is 6.01%.

(We Are Social)

This shows that videos are by far the most engaging posts on Facebook. Video content engagement has been rising, while engagement with photo content, link posts, and status posts are on the decline.

Global social media advertising spending increased by 32% in 2018.

(Hootsuite)

This spending is predicted to grow by 73% over the next five years, making social media platforms even more powerful when it comes to reaching new customers across the world.

As recently as a few years ago, social media marketing budgets doubled worldwide, from $16 billion in 2014 to $31 billion in 2016.

(Statista)

Social media has taken over the world, and marketing investment in these platforms has increased rapidly. In 2017, it already represented more than 16% of all digital ad spending in the world.

77% of Twitter users appreciate a brand more when it responds to their tweet.

(Twitter)

It’s also worth noting that customers on Twitter want brands to respond to their tweets sooner. At present, it takes about 10 hours on average for businesses to respond to tweets. Customers, however, expect a response within four hours.

TV Advertising Statistics

Investing in TV can increase advertising effectiveness by 40%.

(Thinkbox)

Whether in the short or long term, TV still delivers great bang for your advertising buck. It’s one of the lowest-risk methods of investing in advertisement, with a high likelihood of profit return. That likelihood is 70% between three and six months, and 86% over three years.

Experts predict that TV advertising spending will grow steadily to $75 billion by 2022.

(MarketingCharts)

TV remains the best form of advertising for cashed-up marketers who are willing to spend large amounts on ad campaigns for mass audiences. However, as audiences shift to digital media and advertisers pursue more multichannel campaigns, it’s getting tougher to make TV work for your business. Brands need to create TV ads that catch viewers’ attention and keep them engaged.

Teens and millennials watch 40% less traditional TV than they did five years ago.

(MarketingCharts)

The amount of time 18- to 34-year-olds as a whole spent watching traditional TV – both live and time-shifted – in Q3 2018 dropped by about 17.2% from the previous year. Younger people are watching less and less television, which is bound to have a negative impact on TV advertising effectiveness.

The average adult spends five hours and 24 minutes per day watching videos.

(MarketingCharts)

Television remains one of the best media for marketers to use product placement and other subtle advertising strategies. When you consider that people watch nearly 5.5 hours of video per day, TV’s effectiveness makes sense. Surprisingly, though, this figure is actually three minutes lower than the previous year. This includes traditional TV, TV-connected devices, and video on computers, smartphones, and tablets.

Mobile Advertising Statistics

Mobile searches for “best” have grown 80% in the past two years.

(Think with Google)

This is one of those digital advertising trends that shows how much consumers value search engines as a tool for helping them make smart purchases. People are turning to their phones for advice, however large of small their decision may be.

Global mobile ad spending is projected to reach $247.4 billion by 2020.

(Connext Digital)

This information reflects the growing dominance of mobile devices compared to desktop computers, with up to 70% of total web traffic and 72% of digital ad spend now taking place on mobile. In-app advertising will rise to a staggering $201 billion over the same timeframe.

68% of companies have integrated mobile marketing into their overall marketing strategy.

(Salesforce)

Targeted advertising facts show just how profitable mobile marketing has proven to be as part of a cohesive brand strategy. Now, 71% of marketers believe mobile marketing must be at the core of their business-development plans.

88% of consumers who search for a local business on their mobile call or visit that business within a day.

(Social Media Today)

This staggering statistic shows the importance of making a good first impression on customers. What’s more, 18% of all local searches lead to a sale within 24 hours. It’s important to cater to your local clientele, as 72% of people who visit a physical shop choose one within five miles of their location.

In 2019, more than two-thirds of the total U.S. digital advertising budget was dedicated to mobile devices.

(Hollywood Reporter)

Amazon is emerging as the new ad powerhouse in this digital world, and the company’s focus on mobile devices is no coincidence. Advertisers on Amazon have unprecedented access to consumer behavior data and targeted advertising statistics, and are given access to purchase data in real time.

Email Marketing Statistics

Email marketers in the U.K. reported an average return on investment of 3,800%. That means that for every dollar invested, the average return was $38.

(Salesforce)

This astoundingly high return rate has to do with the low cost of implementing email campaigns, which is what makes this one of the most effective advertising solutions out there. It’s worth noting that since the arrival of the European Union’s General Data Protection Regulation in 2018, this figure has likely declined for businesses that serve customers in the EU.

Adding videos to your email can increase click rates by 300%, while interactive email content increases the rate of click-to-open by 73%.

(MTA)

This is one of those facts about advertising that you absolutely shouldn’t ignore. Spicing up your emails with animations, videos, and interactive content is becoming increasingly important in boosting customer engagement.

49% of consumers say they would like to receive promotional emails from their favorite brands on a weekly basis.

(Statista)

It turns out your loyal customers do like to hear from you, and their preferred method of receiving business news is via email. If you take advantage of this, you can build brand loyalty through quality weekly content.

73% of email marketers send emails at least once a week.

(The Manifest)

Depending on your industry, sending out daily email marketing campaigns may not always be a bad thing. Research shows 32% of businesses send emails every day, while 41% send them on a weekly basis.

91% of consumers check their email daily.

(Forbes)

People are much more likely to see an email from a business than they are to see a social media post. This is especially true when it comes to mobile devices, where a large percentage of users keep their email notifications turned on. As such, they receive an alert every time they get a new message.

Final Words

The advertising statistics above show beyond doubt that this industry is in a state of rapid flux. As marketers adapt to technological advancements, a whole new world of possibilities has opened up. Advertising is more competitive than ever before, and you need to be on top of your game if you want your business to stand out from the crowd.

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By Danica Djokic · October 07,2021
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During the COVID-19 pandemic, fathers who worked remotely were promoted three times more than women in the same position. (CNBC) The ongoing COVID-19 pandemic has affected all aspects of the business as we know it. Many had to adapt to the new reality and switch to their home offices instead. According to a CNBC report, 34% of men with children working from home received some kind of promotion during this period.  On the other hand, women’s jobs have been hit much harder by the pandemic. According to an analysis conducted by the National Women’s Law Center, of the 1.1 million workers ages 20 and over, who left the labor force between August and September of 2020, 865,000 were women. Racial and Cultural Diversity in the Workplace Statistics 46% of Hispanic and 39% of black women earn less than $15 an hour. (The Washington Post) In 2019, around 39 million people earned less than $15 per hour. These 39 million employees made about 28% of the workforce at the time, and the majority of the low-wage category consisted of Hispanic and black women. In fact, they were more than 2x as likely as white men to fall into this wage category.  Based on the Washington Post’s research on diversity in the workplace, statistics haven’t really changed since 2019. Roughly 46% of Hispanic women and 39% of Black women still make less than $15 an hour. On the other hand, only 18% of White and Asian men hover around this wage bracket. More than 90% of all Google employees are white or Asian men. (Statista) According to Statista, the distribution of Google employees in the US from 2014 to 2021 does not look very racially or gender-diverse. The data for 2021 shows that white men account for 50.4% of employees, with Asian men following with 42.3%. On the flip side, only 4.4% of the employees are black men and women. If you look at the timeline of these statistics on diversity in the workplace, you will see the Asian population is experiencing steady growth, while the white population dropped from 64.5% in 2014 to 50.4% in 2021.  In 2019, black people held only 3.2% of senior leadership roles in large organizations in the US. (Coqual) “Being Black in Corporate America” is the name of Coqual’s intersectional exploration aimed to show if and how things have changed for the black people in the US during the past few years. The research on the representation of black adults in the US has shown that only 3.2% of black people held senior leadership roles in major companies, with just 0.8% of them being Fortune 500 CEOs. Benefits of Diversity in the Workplace Statistics Diverse companies produce 19% more revenue than those with non-diverse leadership. (Forbes) A study by the Boston Consulting Group (BCG), published in 2018, has found that diverse leadership increases the bottom line for companies. According to the study, increasing the diversity of leadership teams can lead to improved financial performance and better innovation. The study included 1,700 companies of all sizes across eight different countries. These findings are important as they show that diversity isn’t just an inclusion metric but an integral part of any successful business. In 2019, gender-diverse companies were 25% more likely to outperform their competitors. (McKinsey) Various diversity in the workplace stats show just how important diversity is and how it can help boost the overall performance of businesses of all sizes. Based on the findings from McKinsey’s research in 2019, companies with gender diversity have 25% higher chances to achieve higher profits than those with less gender diversity on the executive boards. Ethnic diversity in leadership teams is another vital factor. According to the report, companies implementing ethnic and cultural diversity on the executive level have a 36% likelihood of outperforming the competition.  Diverse companies are 70% more likely to acquire new markets. (Harvard Business Review) (Josh Bersin) Establishing a diverse workplace is vital for all modern organizations, and there are many diversity in the workplace statistics that prove this. Diverse companies also have 2.3 times higher cash flow per employee. They are also far better at capturing new markets when compared to the companies that do not practice diversity hiring.  80% of US job candidates look for inclusion when choosing an employer. (Deloitte) Salary and working hours aren't the only deciding factor when it comes to choosing a new employer. Back in 2017, Deloitte published a research paper that surveyed more than 1,300 full-time employees from a range of organizations all across the US. The paper showed just how important diversity and inclusion initiatives are by showing that four-fifths of all employees look for an inclusive workplace. 39% of respondents confirmed they would quit their current job if they found a more inclusive working environment, while 23% indicated they already left a job for that very reason.
By Nikolina Cveticanin · October 04,2021
Women account for 50.8% of the US population, hold 57% of all undergraduate degrees, and approximately 60% of all master’s degrees. And even though they hold about 52% of all management-level jobs, American women cannot keep pace with men in terms of representation when it comes to top leadership roles.  As male vs. female CEO statistics show, it’s the profit and loss roles or P&L responsibilities such as leading a brand, unit, or division, that set executives on the track to becoming a CEO. On the other hand, women who advance into C-suites - the “chief” jobs in companies - typically take on the roles such as head of human resources, legal, or administration. Although all of these functions are extremely important, the line of work they focus on doesn’t involve profit-generating responsibilities, which rarely makes them a path to running a company. Why does the percentage of CEOs that are female remain low in all parts of the world? There isn’t a simple answer to this question. Several studies have shown that it’s the fusion of work-life constraints, early professional trade-offs, and firmly established attitudes towards women in power and the skills and traits that make a good leader that can explain why the careers of equally ambitious and capable men and women often take such different turns. Let’s take a look at some of the most interesting findings. Male vs Female CEO Statistics - Editor’s Choice Female CEOs are running 41 Fortune 500 companies. There are two Black women among the Fortune 500 CEOs. Women made up only 5% of the CEOs appointed in 2020 globally. At the CEO level, men outnumber women by approximately 17 to one.  59% of male employees aspire to become CEOs versus 40% of women. 77% of women say the biggest obstacle to gender equity at the workplace is the lack of information on how to advance. Between 2015 and 2020, the share of women in senior vice president roles in the US increased from 23% to 28%. (McKinsey & Company) Over the same period, the percentage of women in the C-suite went up from 17% to 21%. All women, especially those of color, remained significantly outnumbered in senior management positions. However, prior to the start of the coronavirus pandemic, the representation of female workers in corporate America was slowly trending in the right direction.  According to 2020 statistics on female CEOs in the United States, 21% of C-suite members were women.  (McKinsey & Company)  Based on the survey results published by McKinsey & Company, there’s a leaky pipeline for women in leadership. In 2020, female workers accounted for 47% of entry-level positions, 38% of management roles, and 33% senior management/director roles. Women were entrusted with under one third (29%) of all vice president positions in American organizations. For every 100 men who got promoted to a managerial role, only 85 women advanced to the same position, based on the 2020 data.  (McKinsey & Company) This gap was even larger for women of color as only 71 Latinas, and 58 Black women received a promotion. Consequently, women remained underrepresented at the managerial level holding just 38% of manager positions, while men accounted for 62%. Male vs female CEO statistics from 2020 indicate that 39% of senior-level women burned out compared to 29% of men. (McKinsey & Company) Furthermore, 36% of women felt pressured to work more, in comparison with 27% of men. At the same time, 54% of C-suite women reported that they constantly felt exhausted, and so did 41% of men in similar positions. More than 50% of women in senior leadership roles promote gender and racial equality at work, in comparison with approximately 40% of male top executives. (McKinsey & Company) Women in leadership positions are more likely than men in senior-level roles to take a public stand on racial and gender diversity and champion the advancement of employee-friendly programs and policies. Women CEOs are also more likely to sponsor and mentor other female workers. According to the results of a recent survey, 38% of women in senior-level positions currently mentor or sponsor at least one woman of color, compared to only 23% of men in the same roles.   Female CEOs are running 41 Fortune 500 companies. (Fortune, Statista) In 2021, the number of women appointed to CEO positions in America's 500 highest-grossing companies reached an all-time high. However, the new record still only translates to approximately 8% of female representation at the top of the country's largest public businesses.  On the plus side, the number of women CEOs of Fortune 500 companies almost doubled in comparison with 2018 when there were 24 females leading the nation’s biggest businesses. Calls for diversity and inclusion in the highest echelons of America’s business world are starting to bear fruit as the number of female Fortune 500 chief executive officers increased for the third consecutive year. The top five biggest female-led Fortune 500 businesses as of August 2021 are CVS Health (rank four), Walgreens Boots Alliance (rank 16), General Motors (rank 22), Anthem (rank 23), and Citigroup (rank 33).  Speaking of women in leadership roles, statistics show that there are two Black women among the Fortune 500 CEOs. (Fortune) For the first time, two Black women are running Fortune 500 businesses - Roz Brewer of Walgreens Boots Alliance (rank 16) and Thasunda Brown Duckett of TIAA (rank 79). Before Duckett and Brewer started their new jobs in 2021, only one Black woman - Ursula Burns, former Xerox chief - had ever been appointed CEO at a Fortune 500 business on a permanent basis. After Burnes stepped down from the role in 2017, and, with the exception of Bed Bath & Beyond's Mary Winston, who worked as interim chief for a few months in 2019, Black female chief executive officers have been missing from the Fortune 500 list ever since. Citigroup CEO Jane Fraser is the first woman to run a major Wall Street bank. (Fortune) Fraser’s appointment marked huge progress for the financial industry. Much like Dick's Sporting Goods chief Lauren Hobart, Clorox chief Linda Rendle, new Coty CEO Sue Nabi, Walgreens Boots Alliance’s Roz Brewer, Thasunda Brown Duckett of TIAA, and CVS’s CEO Karen Lynch, Fraser took over from a male CEO. Statistics on Fortune 500 CEOs by gender reveal that there were only 37 female and 463 male chiefs leading America’s highest earning businesses in 2000. (Fortune) The number of women in CEO positions in the Fortune 500 hasn’t been growing steadily throughout the last two decades. There were 24 female chiefs in 2015, 21 women CEOs in 2016, and 32 women running Fortune 500 businesses in 2017, while that number dropped to 24 in 2018.  At the median, 16 female CEOs earned $13.6 million in 2020, in comparison to $12.6 million for the 326 men included in a study. (Equilar) According to a study published in May 2021 comparing a male CEO salary vs. a female CEO salary, women have outpaced men in total pay but remained underrepresented in executive positions. Equilar’s study indicates that Lisa Su, the chief executive officer of Advanced Micro Devices, was the highest-paid woman for the second consecutive year and the highest-paid CEO overall in 2020.  Globally, women made up only 5% of the CEOs appointed in 2020. (Heidrick & Struggles) The highest percentage of newly-appointed female CEOs was in Ireland (15%), while the lowest was in Brazil (0%). This is according to a paper that analyzed the backgrounds of chief executives leading 965 of the largest companies in 20 markets around the world. It sought to identify the skills and experience that shaped their path to the top while taking different male vs. female CEO statistics into account.  At the CEO level, men outnumber women by approximately 17 to one.  (Morningstar) According to a study that explored the gender gap in US companies, the number of male executive officers is seven times higher than the number of women holding the same positions. More than 50% of the companies analyzed didn’t have a single female on their lists of executive officers. Jackie Cook, the author of the Morningstar report, found that online retail giant Amazon didn’t have any women among its highest-paid executives as of 2020.  Women who negotiate for raises and promotions are 30% more likely to be considered as "too aggressive" or "intimidating". (Business Insider) Speaking of male managers vs. female managers, statistics reveal that women who don’t negotiate at all are 67% less likely to receive the same negative feedback. The proportion of women in senior management roles increased from 20% in 2011 to 29% in 2020, globally. (Grant Thornton) As 2019 saw a jump of 5% compared to 2018 (amounting to a total of 29%), 2020 represents a leveling off of the progress made during the previous year. This lack of movement doesn’t necessarily reflect a failure of companies to address the existing gender gap. Globally, the proportion of companies with at least one woman in senior management was 87% in 2020.  (Grant Thornton) The number of female CEOs and senior managers has risen by almost 20 percentage points over the last few years. For comparison, this figure stood at 68% in 2015 and 68% in 2017.  77% of women say the biggest obstacle to gender equity in the workplace is the lack of information on how to advance. (Working Mother Research Institute) Only 41% of female survey participants, as opposed to 64% of male respondents, said they have a network of coaches, mentors, and sponsors offering them career guidance. 37% of women versus 64% of men said that their companies provide information on career paths that lead to executive roles. (Working Mother Research Institute) Additionally, women CEO statistics indicate that 74% of female employees understand what the specific requirements are for advancing to the highest-paying roles in their companies even though they don’t receive this type of information directly.  60% of women believe they have the same opportunities to advance as anyone else at their workplace versus 74% of men.  (Working Mother Research Institute) Similarly, 65% of women express they are satisfied with the way their careers are progressing, and so do 78% of men.  Male vs female CEO stats reveal that 59% of male employees aspire to become chief executives versus 40% of women.  (Working Mother Research Institute) Of those women who aspire to become CEOs, 6% are first-level managers (as opposed to 13% of men) and 39% are executives. The same goes for 40% of men hoping to take on the role of chief executive officer.  Businesses with high representations of women in leadership roles had a 35% higher return on equity and 34% higher total shareholder return in comparison with male-dominated companies.  (Catalyst) Female vs male CEO statistics compiled by an NGO during a review of 353 Fortune 500 companies show that the differences were most apparent in facial services, consumer discretionary, and consumer staples industries.
By Milica Milenkovic · September 24,2021

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