Best Autoresponder: Our Top Picks for 2023

Reputation

Founded in 2011, Moosend hasn’t been in business as long as some of the other companies on our list. However, it has rapidly made its name well-known among email marketing and marketing automation solutions.

This platform’s dominant market position is supported by its latest three accolades. G2, a trusted review website, awarded Moosend its coveted High Performer, Momentum Leader, and User Most Likely to Recommend badges for spring 2020. 

Deliverability

Data from Email Deliverability Report, you may recall, plays a key role in our deliberations over the best autoresponder. It shows that only 30.93% of all emails sent by Email Deliverability Report testers ended up in spam folders. This is a pretty decent score, considering that the test emails were probably devised with quantity in mind instead of quality. With Moosend’s anti-spam checks you will be able to carefully compose content that bypasses spam filters and makes it to your intended recipients.

Ease of Use

Even though Moosend has quite a few advanced features, it is extremely easy to use. It makes automation a breeze. This is one of the many reasons we consider it the best email autoresponder for all skill levels.

You can go with one of Moosend’s ready-made email sequences or construct your own from scratch. If you want to build your own workflow, you just have three steps to complete: Select a trigger, set a filter for it, and choose a resulting action. That’s it. The drag-and-drop interface makes it feel more like playing with blocks than doing actual work.

Pricing

Moosend’s three subscription plans are Free, Pro, and Enterprise. Moosend services are free for up to 1,000 subscribers, but that’s hardly enough for any growing business. Fortunately, Moosend’s powerful autoresponder and all of its other exceptional features are available with the Pro plan at reasonable prices. Larger companies can request a quote for a custom Enterprise plan.

Occasional users can purchase credits. One dollar equals 1,000 credits, which allows you 1,000 emails.

Customer Support

In addition to an extensive help center and a collection of webinars designed to assist you on your automation journey, Moosend offers the aid of a customer support team that’s available via live chat. The team is widely praised for its speed and phenomenal advice. The only downside is that there’s no way to reach agents by phone.

User Reviews

User reviews indicate a high level of satisfaction with Moosend’s email autoresponder. Most of the negative remarks boil down to minor improvements that customers would like to see in the future.

Reputation 

Users routinely include SMTP in their lists of the best autoresponders. All the reviews we’ve read on the topic are unanimous: If you are looking for a reliable platform to send numerous personalized emails, SMTP.com is the one to go with. It’s been on the market for 22 years and, upon testing it, we concluded that it provides users with well-developed, proven, and tested options for sending bulk and event-triggered emails. It also comes with an API that is effortless to set up and use. Currently holding a 3.7 rating on G2, a marketplace for all things tech, it’s undoubtedly a reputable provider.  

Deliverability

SMTP can compete for the title of the best email autoresponder, as it promises an exceptional deliverability rate of $98% and an uptime of 99%. These two rates combined are impressive, as having 98% of your emails instantly reaching your customers can create a substantial positive impact on your business. Time-sensitive emails delivered to customer’s inboxes, rather than spam, can immensely improve your relationship with your clients.  

Ease of Use

In all fairness, developers shouldn’t have any issues with setting up and using this solution. It was designed to be easy to integrate and build upon. However, sending those bulk emails does require some coding, so the average user might find it a bit tricky to do it on their own. The onboarding procedure can also be challenging, and some SMTP email autoresponder reviews find it unnecessarily complicated. 

Pricing 

SMTP offers a 30-day free trial, and after that, you can opt for one of the four paid monthly plans: Essential ($25 for 50,000 emails/month), Starter ($80 for 100,000 emails/month), Growth ($300 for 500,000 emails/month), or Business ($500 for 1,000,000 emails/month). The basic plan comes with a shared IP, all others – with a dedicated IP. Email relay API, detailed reporting, and exceptional customer support are included in all plans, and users can get the Reputation Defender add-on, SMTP’s proprietary technology, with each.

Customer Support

Customer support is one of the top reasons SMTP earned its spot in this autoresponder services review. SMTP’s customer support is available via email and phone 24/7, 365 days a year. The in-house team of email delivery experts will be there for you every step of the way – from migrating from another server to custom API integrations.  

User Reviews

The reviews available online praise SMTP as a tool that does exactly what it promises to do. Most reviews also highlight how helpful and knowledgeable the customer support team is. However, note that several customers had issues with the cancellation policy, so it would be best to read the fine print before signing up with this provider.

Reputation

In our selection of the best autoresponder examples, MailChimp is probably the most widely used. The reason may be that the developers have done a superb job of tracking changing trends in email marketing since the product was launched in 2001. 

The MailChimp website isn’t decorated with a trophy-case featuring all of its awards, but that doesn’t mean that MailChimp doesn’t have them. On the contrary, MailChimp has gained recognition for excellence from the Stevie Awards and many other organizations.

Deliverability

We would like to have seen a better Email Delivery Report score for such a popular autoresponder tool – 33.9% of MailChimp emails sent as part of the site’s tests ended up in spam folders. MailChimp’s strategy is to educate its users on deliverability and thus help them improve their numbers, but it’s clear they could do a bit more to improve the numbers on their end as well.

Ease of Use

It is very easy to create highly personalized email campaigns with MailChimp’s autoresponder. MailChimp helps you get your work done quickly and keep a close eye on your results. The MailChimp team has created a powerful autoresponder that does a super job of keeping the automation process simple.

Pricing

MailChimp services include Free, Essentials, Standard, and Premium plans. The first two are sensibly priced, starting at $9.99/month and $14.99/month for 500 contacts, but we fail to see the reasoning behind the Premium plan’s $299 monthly fee for only 10,000 contacts. And we are not pleased that MailChimp customers must pay extra to add transactional emails to paid plans.

What is commendable is that MailChimp gives out discounts (10% for setting up two-factor authentication and 15% for nonprofits and charities) and that it offers a convenient pay-as-you-go payment option. 

Customer Support

MailChimp may not be the cheapest autoresponder on this list, but it makes up for the price with its dedication to customer assistance. Paying members have access to 24/7 live chat, email, and phone support. MailChimp’s customer support representatives have received many awards from industry publications and other organizations.

User Reviews

The main source of customer discontent can be traced back to the sudden increase in MailChimp prices when the company established a freemium pricing plan in 2009. Not much else seems to bother loyal users.

Reputation

SendPulse is the newest product on our list. We were skeptical about a company whose experience stretches back just five years, but ultimately we couldn’t exclude a powerful autoresponder platform like this one. Its excellent Trustpilot score, C2 High Performer badge, and top 20 ranking on Capterra convinced us that this is one of the field’s top contenders.

Deliverability

SendPulse provides some good tips on improving your deliverability, and judging by what we could see at Email Deliverability Report, they know what they’re talking about. In just a year, SendPulse showed noticeable improvement. It’s now positioned just below Moosend in the website’s rankings.

Ease of Use

The option of using multiple channels is SendPulse’s main strength and the factor that ultimately landed it a spot on our best autoresponder software list. 

This advantage could just as easily have been SendPulse’s main problem. It could have given users too many flows to configure and monitor. Instead, SendPulse grouped push notifications, SMS messages, and email automation, thus simplifying the process. You can create complex flows in a matter of seconds.

Pricing

SendPulse’s prices are relatively low, but emails, transaction emails, SMS messages, web push notifications, chatbots, and email verifications are all paid separately. The fees can add up. The Free plan is restricted to 500 email subscribers, and only paying subscribers can use SendPulse’s multi-channel capabilities. 

That said, we wouldn’t be mentioning SendPulse in our autoresponder review if the fees were completely unreasonable. As you purchase more services, the value proposition keeps improving, especially if you select six-month or yearly billing instead of monthly payments.

Customer Support

You can find the answers to most of the questions you might have by taking advantage of SendPulse’s comprehensive knowledge base, how-to videos, and glossary. If you wind up empty-handed, you can always reach out to SendPulse customer support. Agents are available 24/7 via live chat. Phone support is on the table too – in six languages, no less – but unfortunately, it is reserved for pre-sales questions.

User Reviews

Most users are more than happy to have found a reliable provider that offers meaningful full-cycle marketing assistance in addition to its autoresponder for email. We were surprised to see that a considerable number of negative comments have been directed at SendPulse’s customer support agents. Some users appear to be unsatisfied with the quality of their advice. 

We didn’t notice any lack of expertise during our live chat tests. Then again, we didn’t chat with every single customer agent, nor did we ask every single conceivable question, so this issue might be something to watch out for.