Email marketing still makes sense in our high-tech world because it enables small businesses to convert audiences into customers in a convenient and inexpensive way. In fact, email marketing is a critical ingredient in almost every successful marketing strategy, emerging as the second most popular lead generation tactic in recent years. That’s why it’s crucial to identify the best email marketing service for your business. Check out our reviews and see which company suits you best.
Mailchimp is one of the veterans of the email marketing services industry with a sophisticated and easy-to-use platform. While recently launched services have plenty to offer, Mailchimp continues to stand out thanks to its generous plans that come with a landing page builder, eCommerce tools, CRM marketing software, and data-driven automation. This is arguably the best free email marketing service because it enables you to build an online presence from a single platform at no cost. With over 200 integrations, award-winning customer support, and educational resources, it’s a great option whether you’re looking for advanced features or free multi-channel tools to grow your audience. Read Review
- ⦿Free plan
- ⦿Custom templates and branding
- ⦿Around-the-clock support
The next name on our list of the best emailing services is Constant Contact. Dedicated to helping small businesses grow their audience, it’s an ideal solution for beginners because of its easy-to-use dashboard and intuitive drag-and-drop email builder. With hundreds of pre-designed templates to choose from, your next email campaign is sure to stand out. We were equally thrilled with Constant Contact’s ability to integrate with thousands of apps to provide an all-in-one marketing experience. You can also set many tasks on autopilot with top-notch automation tools and enjoy the 97% email deliverability rate. Read Review
- ⦿Automation and segmentation
- ⦿Tracking tools
- ⦿Email editor
Campaigner is a good choice for companies that need well-rounded SMS and email marketing services. This company covers everything from segmenting your customers and analyzing their purchasing behavior to completely automating your email workflows. With an excellent drag-and-drop builder, you can create emails and newsletters that match your brand and message while always prioritizing conversions. Not only does it offer an astonishing set of features with a reasonable price tag, but it also has many integrations you can rely on to make your email marketing campaigns a breeze. Read Review
- ⦿Excellent automation features
- ⦿Drag-and-drop email template builder
- ⦿In-depth customer segmentation and purchase behavior
Omnisend started offering email marketing services in 2014 and has been making a big splash with its innovative features and user-friendly interface ever since. Advertised as the best email marketing service for Shopify integrations and trusted by more than 70,000 eCommerce brands, Omnisend is quickly becoming one of the most popular platforms on the market. It has grown from providing email marketing only to an omnichannel marketing automation platform. With Omnisend, you can create complex automation workflows, send personalized messages across all channels, and track your results in real-time. Read Review
- ⦿Multichannel marketing campaigns
- ⦿Robust automation workflows
- ⦿Integrations with eCommerce platforms
Sendinblue is focused on helping you grow your business with advanced marketing and sales tools. The toolkit includes email marketing services that allows you to design your messages in no time. During our search for the best email marketing service providers, Sendinblue’s smart and intuitive platform made an impression as it guides users through the setup and customization process. You can also integrate Sendinblue with eCommerce platforms such as Shopify and Woocommerce. The software’s marketing automation, decent deliverability rates, landing pages, and flexible plans will be useful additions for any business. Read Review
- ⦿Pay-as-you-go options
- ⦿Intuitive dashboard
- ⦿Marketing automation
While looking for the best email campaign service, we were impressed with HubSpot’s email hosting tools that enable you to customize emails for individual customers. In addition to HubSpot’s email health score that tells you how your email delivery is trending, you get a free landing page builder, marketing automation, and more than a thousand custom integrations, including Salesforce, Google Ads, and Shopify. Aside from its feature-rich free plan, HubSpot’s paid packages are affordable. Read Review
- ⦿Free plan
- ⦿Powerful email automation
- ⦿Email health score
Our Methodology
Before you pick a favorite, take a look at the criteria we used for identifying the top email marketing platforms.
Ease of Use
Email marketing is constantly evolving, and businesses are no longer expected to do everything on their own. That’s why modern email marketing services are designed to do everything from driving engagement to delivering a higher ROI. We’ve evaluated the availability of all automation tools and identified the services that do a lot of the legwork by allowing you to set tasks on autopilot. This part of the process involves paying very close attention to marketing automation workflows that let you focus on other parts of your business while the software elevates your conversion rates.
Email Design
To figure out what email marketing service is best for individual businesses, we’ve reviewed the availability of pre-designed templates that make it easy to launch a professional campaign in mere minutes. Most services offer hundreds of templates with unique design layouts while allowing users to customize them using a drag-and-drop editor. You should be able to add images and your company’s logo, tweak the text boxes, and change the color palette. The most important thing is to be able to modify the content to match and advertise your brand and boost your clickthrough rates. Feel free to change not only the content, but also links, attachments, relevant subject lines, and calls-to-action. The available templates should also be fully optimized for desktop and mobile use.
Deliverability
The best email marketing service has to be able to get your message out. Deliverability rates describe the chances of your email passing the spam filters and landing in the inboxes of the target audience. To avoid spam or promotion folders, marketing service platforms offer mass campaigns with optimized content. They should be able to perform things like deliverability analysis and check IP blacklisting, valid SPF records, and domain authentication in order to improve the general health of your emails.
Integrations
Email marketing isn’t just about sending content to potential customers. Email marketing providers should be able to link up to various apps, e-commerce platforms, CRM software, and analytics tools to enhance your marketing campaigns. Some of the more desirable integrations include Shopify, Zappier, Salesforce, WordPress, Google Analytics, and social networking platforms.
Data Analytics
The ability to track and identify consumers who clicked on your link and those who didn’t can make a world of difference when it comes to lead conversion. That’s why email marketing services should be able to provide you with detailed analytics on the number of clicks, the emails that were opened, the bounces, as well as demographic data of your consumers, product views, and purchases. All of these important metrics should be displayed in professional reports.
The best email marketing service provider needs to be able to efficiently and adequately segment the subscribers into groups - those who are interested and those who have already made purchases. You can also sort customers by their interests, location, age, and other relevant factors. By doing so, you’ll be able to further personalize the email templates and thus significantly increase your conversion rates.
Additional Features
There are a number of other functions that are made available to users who want to build robust campaigns. Autoresponders, surveys and polls, drip campaigns, coupons, and online donations are among the commonly offered ones. The very best online email marketing service platforms should provide landing page builders, and some even offer a free-of-charge website builder. Other features that we found valuable include sign-up forms, email API, email pop-up options, Facebook ads, retargeted ads.
Pricing
We examine the pricing packages of all the companies on the list and check which ones offer a free plan or at least a free trial period to try out the service. Prices vary between as little as $11 per month and thousands of dollars if you wish to unleash the products’ full potential. We’ve made sure to check the value and compare all the prices of the best emailing services so that you don’t have to.
Customer Support
Speedy and adequate customer support is another important factor especially when it comes to new users. We highly appreciate companies that offer tutorials, video guides, and knowledge bases to help out with their onboarding process. Users should also be able to lean on customer support agents and reach out to them via different channels, including phone, live chat, email, contact form, or social networks.
4 Best Email Marketing Service Providers
- Mailchimp
- Constant Contact
Campaigner
Omnisend
- Sendinblue

Mailchimp Review
GOOD
GOOD
FAIR
EXCELLENT
- ⦿ Excellent automation tools
- ⦿ Integration with over 200+ apps
- ⦿ Creative Assistant
Constant Contact Review
EXCELLENT
EXCELLENT
EXCELLENT
EXCELLENT
GOOD
EXCELLENT
- ⦿ Branded email templates
- ⦿ Reports and surveys
- ⦿ Online donations
Campaigner Review
EXCELLENT
EXCELLENT
EXCELLENT
GOOD
GOOD
EXCELLENT
- ⦿ Great workflow automation
- ⦿ Beginner-friendly email creation
- ⦿ Proprietary integrations for forms, landing pages, and sender reputation
Omisend Review
EXCELLENT
GOOD
GOOD
GOOD
- ⦿ SMS/MMS and push notifications
- ⦿ Omnisend Product Picker
- ⦿ Premium automation capabilities
Sendinblue
EXCELLENT
GOOD
GOOD
EXCELLENT
- ⦿ Facebook ads
- ⦿ SMS marketing
- ⦿ Send time optimization
HubSpot Review
GOOD
EXCELLENT
EXCELLENT
EXCELLENT
GOOD
GOOD
- ⦿ Native CRM integrations
- ⦿ Ad Tracking and management
- ⦿ Integrations with other HubSpot solutions
The marketing and workflow automation feature is often described as the tool that every email marketing software needs in order to enhance your marketing strategy. Without it, you’d have to do a lot of leg work on your own and face the prospects of human error. By having a lot of these tasks on autopilot, you can have the email marketing service of your choice send the right messages at the right time. It will also help you with lead generation, nurturing, and scoring.
The best email marketing service reviews echo the findings of our research into the popularity of certain platforms and the quality of their service. One of the companies we’ve examined and added to our list of favorites is Mailchimp. This also happens to be one of the most popular email marketing software favored by individual users and businesses. Some of the reasons for its stellar reputation include ease of use, the platform’s excellent design, and the forever-free plan. Our testing doesn’t exactly put Mailchimp at the top of our list, but it still made the top four.
Depending on what you’re looking for in an email marketing service, you can switch your Mailchimp subscription to Sendinblue, the best email marketing service for Shopify integrations and online selling. This platform also offers a free plan, an intuitive and user-friendly dashboard with a beginner-friendly editor, and a fully-automated marketing process. Compared to Mailchimp, it scored better during our tests in most categories.
Although most of the platforms we’ve reviewed are suitable for small business owners, we’ve crowned Constant Contact as the best one. Even though it doesn’t offer a free plan but a free trial instead, the prices are affordable, and you’ll get the best value for your money. Constant Contact provides the best email marketing solutions, integrations with more than a thousand apps, one of the most accessible platforms with a simple drag-and-drop email builder, robust analytics tools and reports, and other advanced features.
While reviewing email marketers, we identified a few essential features that each platform that deals with email campaigns should have. The most important ones are marketing and workflow automation features that enable the program to send emails according to a pre-set list of relevant criteria. Another thing that should be included in every offer is the segmentation of contacts based on shared information or common characteristics. The best email marketing service needs to be able to integrate with different apps, to have robust data analytical tools, pre-designed templates with a drag-and-drop editor, and high deliverability rates.