Best Email Marketing Service Providers in 2023

Constant Contact appeared on the email marketing scene in 1995. Today, the company offers an all-in-one digital marketing platform that will help you grow the audience for your small-to-medium-sized business. It also assists customers in promoting their products, reaching out to consumers, and enhancing sales online.

Widely regarded as the best email marketing service for eCommerce businesses, the software has robust features and an easy-to-navigate dashboard with plenty of educational resources to assist you.

We love its vast gallery that contains hundreds of creative mobile-optimized templates tailored to a range of industries. Of course, if you’re not satisfied with the templates and wish to customize them, you can do so with Constant Contact’s intuitive drag-and-drop email builder. It allows you to add images, videos, text, coupons, events, and polls in a straightforward way. One of the more interesting components is the option to match your website with branded email templates.

Constant Contact is widely regarded as the best email marketing service when it comes to the availability of automation options. The automation marketing feature will help you expand your reach with target welcome messages for new subscribers, drip campaigns based on their actions, sign-up forms, and smart segmentation that increases engagement. You’ll also be able to track your campaigns in real-time and get detailed reports and surveys. Constant Contact lets you sync with hundreds of apps such as Eventbrite, Shopify, WordPress, Office 365, and Vimeo.

The list of tools designed to help you grow your business doesn’t end there. Other features include surveys and polls, coupons, A/B testing, Google Ads, and a landing page builder. Constant Contact is the best email marketing service for nonprofits as it provides fundraising tools to enable users to accept online donations. Meanwhile, its practical and easy-to-navigate mobile app for iOS and Android allow you to manage your online marketing everywhere you are with excellent deliverability rates.

If you think this kind of service will cost you an arm and a leg, you’re wrong. Even though Constant Contact doesn’t have a free plan, it offers a 60-day free trial (no credit card required) and two affordable paid packages: Email and Email Plus.

The first option costs between $20/month and $95/month, depending on the number of contacts. The generous offer covers up to five users and includes unlimited monthly sends, customizable templates, and real-time tracking and reporting. If you’re on the hunt for the best email marketing service for a small business,  you can’t really go wrong with this option. But if you’re a more advanced user, you can always upgrade to Email Plus and get eCommerce segmentation, customizable pop-up forms, as well as surveys and event management.

Unlike other marketing platforms, Constant Contact makes sure all customers get premium customer support service. Both plans provide 24/7 live chat and email support, valuable learning resources, and a one-on-one marketing advisor. Perhaps more importantly, they organize in-person live seminars and webinars across the United States.

Campaigner was founded back in 1999 and has since managed to become one of the best email marketing service providers out there. Over more than two decades, it has helped more than 100,000 businesses start and maintain their email marketing campaigns.

Campaigner has a full set of more than 60 features on offer, all created specifically to improve the success of your email marketing campaign. It has an excellent set of personalization features that allow you to send targeted emails to your customers. These features include customer segmentation and geolocation for hyper-local content. This marketing email service’s localization feature can even help deliver your emails in the language that your customer prefers.

It also includes dynamic content, which allows you to micro-customize your emails, and conditional content that changes depending on each customer’s existing journey with your brand.

Furthermore, email customization features will help you create unique emails that drive conversions. You can rely on Campaigner’s pre-existing templates or use the drag-and-drop builder to create something unique. It also has a proprietary image editor, which can save you time and provide great results.

The company experiments with what works and what doesn’t; it offers A/B, delivery time, content, and subject line testing. You can also rely on its excellent reporting features, which can provide important insights into every aspect of your marketing campaign.

Lastly, the automation features this email marketing service provider offers will allow you to set a big portion of your email marketing to autopilot. You can create workflows, recurring campaigns, autoresponders, and event-triggered campaigns. These will ensure that your customers are constantly receiving the content you want to show them and will make sure your campaigns react to  customers’ actions without you having to do so manually.

If you’re not sure whether Campaigner is the right service for you, you can put it to the test through the free 30-day trial it offers to new customers. The trial includes almost all of its 60 advanced features, so you can test whether or not this suite is worth your time.

This top email marketing service’s Starter plan is available from $59 per month, and it covers up to 5,000 contacts, basic segmentation and geolocation, a drag-and-drop editor for creating your emails, and more than 900+ responsive templates to help you design your newsletter.

The Essential plan includes everything in the Starter package, plus a couple of additional features. For example, eCommerce owners would likely benefit from this plan, as it offers some very handy eCommerce integrations. This plan also allows you to remove Campaigner branding from your material. It costs $179 per month.

The most expensive plan is Advanced, which starts at $649 per month. This full-service email marketing plan includes all of the features from the Essential plan and plenty more; you also get workflow automation, purchase behavior analytics, and sales engineering. This plan allows up to 100,000 contacts.
Campaigner also offers custom plans. One of these plans focuses on eCommerce marketing campaigns and starts at $79.95 per month. This plan offers Shopify integrations, Magento connections, and unlimited contacts.

You can contact the team for quotes on pricing for custom plans. If the predefined plans aren’t a good fit for you, you can create a plan that offers unlimited contacts, custom setup and API access, or a dedicated client success manager for your account. If you’re looking for a full-service email marketing agency, make sure to contact Campaigner for a custom plan.

You can contact Campaigner’s support team in many different ways if things start going south. It all starts with the excellent stash of educational material in the online resource center, which includes webinars, video guides, and articles that can help you solve smaller issues. If this doesn’t help, you can contact Campaigner’s customer support team via live chat, email, or phone.

Launched in 2014 as a primary email marketing platform, Omnisend has grown into a provider of multichannel marketing campaigns. Widely recognized as the best email marketing service for eCommerce businesses, it’s no wonder 70,000 eCommerce brands trust this platform. Also, the biggest eCommerce company, Shopify, has included Omnisend in its app store.

To start promoting your product or service with Omnisend, you can use its extensive library of on-brand and shoppable templates placed into categories, from playful to corporate. To make it easier for you to choose, Omnisend has created various goal-oriented emails, each automatically designed with your branding.

If you prefer being your own artist, you can create a custom email from scratch. Being the best email marketing service for creatives, Omnisend gives you the freedom to drag and drop elements until you get the perfect design for your needs.

You can also use the email builder feature and manually add Google fonts, column layouts, branding, discount codes, and product recommendations. You can create beautiful email campaigns that are sure to engage your subscribers.

Omnisend lets its users drive sales on autopilot across multiple channels: email, SMS, and push notifications. It comes with a bunch of integrated automation workflows such as Welcome Series, Cart Abandonment, Order Confirmation, Cross-Sell, and more.

To further optimize your sales, Omnisend offers robust reporting tools. These tools will allow you to track audience growth trends, customer behavior, and best performers.

Lots of reviews name Omnisend the best Shopify email marketing service, as it offers easy integrations with Shopify, Shopify Flow, Shopify Plus, and many other eCommerce platforms. Omnisend lets you integrate with around 80 third-party apps, including Amazon Advertising, Zapier, and Magento.

Now let’s look at some more sophisticated features that you can use. Omnisend can help you better target your customer base with some serious A/B testing and robust segmentation tools. It will personalize your messages based on the items your customers are buying, their average order value, etc.

Omnisend might as well be the best email marketing service for bloggers with its Audience Sync for Ads feature. It lets you sync contact segments into Facebook and Google and retarget them using their email addresses instead of cookies, thus improving your reach and conversion rates.

Opening an account with Omnisend is a breeze. You can sign up for a free plan via email or Shopify account. The backend design is clean and straightforward. If you decide to make a switch from competitors, Omnisend offers sophisticated onboarding with 24/7 migration support and synchronization of all the contacts’ data.

When looking for the best service for email marketing, costs play a big role. Omnisend paid plans start at $16 per month for the Standard plan, which focuses on email marketing (up to 6,000 emails a month).

If you need more advanced features, you can always upgrade to the Pro plan ($59 a month), which adds SMS campaigns and supports customers via live chat and email. Both plans offer a reach of up to 500 contacts and unlimited web push; with the Pro package, however, you’ll get unlimited emails and 24/7 priority support.

Omnisend also offers a free version of its service so that you can test out all of the features before committing to a paid plan. With a free package, you’ll be able to explore the platform and  send up to 500 emails and 500 push notifications per month. You’ll also be able to send SMS and MMS and get the basic automation features, performance reports, forms, and segmentation.

Sendinblue often makes the cut among top-rated email marketing services because of its impressive assortment of sales and marketing tools. The Paris-based company was launched in 2012 and quickly began servicing clients in many different languages and countries. The organization helps every new entrepreneur learn the ropes in no time. This is a smart platform that’s remarkably intuitive and easy to use.

Sendinblue gives you two options to create an email campaign. You can either choose one of the 40+ beautifully designed templates or design your own professional-looking emails using the drag and drop editor. We’ve crowned Sendinblue as the best email marketing service for beginners thanks in no small part to its straightforward editor. It allows you to add images and a CTA option, adjust textual elements, personalize the message, and add whatever you think makes your email more engaging.

Sendinblue is a fully automated platform that excels at optimizing workflow. It allows you to choose up to four triggers that are used for identifying your target group. From there, the software follows up with your contacts, sending transactional emails, maximizing your open rate with the send time optimization function, and segmenting users into smaller groups. You’ll be able to integrate with hundreds of apps, including your CRM, Zapier, Shopify, Salesforce, WordPress, Google Analytics, Gmail, PayPal, and social networks.

This email marketing software also offers SMS marketing and the option to chat with contacts. Additionally, you can launch Facebook ads to get new contacts or retarget old ones. The platform lets you create landing pages, customizable sign-up forms, A/B tests, and track your email marketing campaigns with robust tracking and analytic tools and real-time statistics.

There is no native app for iOS and Android users, which is a notable downside as you won’t be able to access and manage the campaigns on the go. Also, the deliverability rate is around 70%, which isn’t the best figure we’ve seen.

When trying to figure out which email marketing service is the best solution for your company, it goes without saying that the price might be a dealbreaker. With Sendinblue, the price depends on the number of emails you can send. With the free plan, you can send up to 300 emails per day. The Lite plan lets you send between 10,000 emails ($25)  and 100,000 emails ($99) per month without daily limits, and the Premium option is tailored to marking pros with up to 1,000,000 emails (up to $599). If you need more than that, you can contact the sales team to agree on the price and features of the customizable Enterprise plan.

There’s also a pay-as-you-go plan for those who don’t send a lot of emails. This option requires you to buy credits, and each email sent results in one credit being deducted. The plan includes all of the advanced features except for phone support.

But what is the best free email marketing service without phone support? Of course, you always have the option to upgrade from the pay-as-you-go plan to other paid packages. But even if you stick with PAYG, Sendinblue offers plenty of channels for getting in touch with agents, including email and live chat. There are also plenty of tutorials and a comprehensive FAQ section.

Back-and-forth conversations about the best time to meet can be a time-consuming process – especially for sales staff. By using HubSpot, you’ll never again spend long hours organizing a meeting. With an unlimited number of appointments you can make each month for free, this tool gives your staff the boost they’ll need to achieve record sales.

Features

HubSpot is an all-in-one solution for a small sales team. Its excellent appointment scheduling feature is only one of the platform’s handy components.

With this scheduler, you can customize every detail, including localizing language, time zones, and number formatting. It also allows you to add your branding to the schedule and set up time limits and buffers between meetings. It automatically adds details to its CRM, whose basic version is also entirely free.

Additionally, HubSpot offers many integrations you can set up with a couple of clicks. For starters, popular financial integrations (e.g., DocuSign) can help you manage your invoices, electronic contracts, and payments without requiring you to leave HubSpot. There are more than 900 other HubSpot integrations sales professionals rely on to enhance their productivity.

Ease of Use 

The setup for HubSpot’s free scheduling tool is instantaneous. The tool integrates seamlessly with many popular calendars, including Google Calendar and Office 365. You can start scheduling meetings as soon as the tool is set up. The level of simplicity is something both your staff and customers will most certainly appreciate.

Platform and Compatibility 

One of the best features of this appointment scheduler is that it’s fully compatible with all devices. Whether you’re using macOS or Windows or have an Android or iOS device, it’ll be able to handle all your appointments. In other words, it’s the perfect tool for effortless schedule management, even on the go.

Calendar and Appointment Management 

By eliminating hours of unnecessary emailing, this tool keeps your calendar full while helping you and your team focus on productivity instead of admin. It also offers flexibility in how meetings are scheduled and allows you to share group meeting links.

Even before the meeting, or more precisely, as soon as a client books a meeting, it inserts the relevant information about the client into your CRM. This helps your sales team prepare for the meeting in advance. It also automatically creates reports for you to evaluate later.

While the free version is perfectly sufficient, upgrading to the paid plan offers even more options. With a paid plan, your sales team can remove HubSpot’s branding from automated emails and meetings, personalize meeting links, track unlimited emails, etc. In short, this is an affordable tool for optimizing the entire sales process.

Online Booking 

You and your team will have all the booking options you need with this solution. We’ve already mentioned the useful CRM sync and automated emails.

However, you can further customize every step of the process: From changing the language, time zone, and number formatting to adding your logo and brand materials to the scheduler, you can incorporate this tool into your processes without any hassle.

You can set up custom forms to gather all the necessary information before the meeting, customize the schedule with various time increments, effortlessly handle no-shows, and set buffer times for your team members to prepare for the next meeting. All this extends to an unlimited number of meetings.

Customer Relationship Management 

HubSpot tops the list of some of the best CRM for small businesses. It comes with all the essential features a good CRM should have while adding a few extra perks, such as this free scheduler.

With its CRM, you can enjoy the benefits of both email and call tracking, as well as AI-powered insights and detailed customer profiles. It allows for excellent contact management and visually appealing email templates that help you build better relationships with your customers. Of course, it’s no secret that happy customers are returning customers.

Customer Support 

Customer support at HubSpot is available through several channels, depending on whether you’re using the free or paid version. Unfortunately, free users can rely solely on its community center and chatbot for help.

Meanwhile, paying customers can get access to agents via live chat, email, and phone if they sign up for the Starter, Professional, or Enterprise packages. If you are a growing team or using the scheduling software for the first time, having in-app support is certainly worth the affordable price.

Summary

All in all, HubSpot is an excellent scheduling app for smaller teams, as it has more than enough functionalities without being overwhelming. It also automates a large chunk of manual work, freeing up your sales team members to focus on actual sales.

It’s also predominantly free, making it an excellent option for fledgling teams. Still, even the paid solution is more than affordable, and the useful additional features bring real value to those who opt for it.