Best Email Marketing Service Providers in 2023

Mailchimp delivers an advanced marketing service that includes tools such as a website builder, a custom domain, landing page builder, marketing CRM and much more. Everything about this service is straightforward, including its intuitive platform design that makes it easy to navigate. Launched in 2001, MailChimp is arguably the best email marketing service when it comes to value, as it offers a free plan with plenty of features. 

Mailchimp offers a library of over 100 templates and the option to come up with your own designs using the email builder. You can also have the Creative Assistant get to know your brand and resize your designs to grow your sales. That said, there is nothing extraordinary about the available template designs. But you can customize them using the drag-and-drop editor, which lets you add your own text and visual content. It also allows social sharing, as well as the calls to action option.

Further simplifying the mass email marketing service, Mailchimp offers data-driven automation tools. You’re only required to configure the workflow once, set tracking options and integrations, and Mailchimp does the rest. In addition, the software’s marketing analytics reports are easy to digest, giving you valuable insights into trends and performance. 

As for the integrations, Mailchimp allows you to integrate your emails with more than 200 platforms, including WordPress, Salesforce, Google Analytics, Magento, and Shopify. Also, it has decent segmentation options that let you divide customers into categories and better target groups with relevant content.

Some also regard it as the best email marketing service for beginners, as it doesn’t overwhelm users with advanced features but sticks to the basics. Nevertheless, tech-savvy users can make use of its ability to integrate CRM records with your contact list. A/B testing is a valuable addition that gives you insight into what resonates most with your audiences, and the Send Time Optimization tool determines when your contacts are most likely to engage with your emails.  

Mailchimp has an outstanding free iOS and Android app that lets you create and send emails whenever inspiration strikes. Alongside the free plan are paid packages that make Mailchimp the best and cheapest email marketing service. 

If you wish to get rid of the Mailchimp logo and get more advanced features, you’ll have to upgrade to one of those plans. The price ranges from $11 per month for 500 contacts with the Essentials plan to $299 for 10,000 contacts with the Premium Plan. The Standard and the most popular option will set you back $17/month and is also based on 500 contacts. This plan tailors to experienced marketers who are looking for advanced automation features and data-powered tools. All of the paid plans have 24/7 support via live chat and email.

Constant Contact appeared on the email marketing scene in 1995. Today, the company offers an all-in-one digital marketing platform that will help you grow the audience for your small-to-medium-sized business. It also assists customers in promoting their products, reaching out to consumers, and enhancing sales online. 

Widely regarded as the best email marketing service for eCommerce businesses, the software has robust features and an easy-to-navigate dashboard with plenty of educational resources to assist you.

We love its vast gallery that contains hundreds of creative mobile-optimized templates tailored to a range of industries. Of course, if you’re not satisfied with the templates and wish to customize them, you can do so with Constant Contact’s intuitive drag-and-drop email builder. It allows you to add images, videos, text, coupons, events, and polls in a straightforward way. One of the more interesting components is the option to match your website with branded email templates. 

Constant Contact is widely regarded as the best email marketing service when it comes to the availability of automation options. The automation marketing feature will help you expand your reach with target welcome messages for new subscribers, drip campaigns based on their actions, sign-up forms, and smart segmentation that increases engagement. You’ll also be able to track your campaigns in real-time and get detailed reports and surveys. Constant Contact lets you sync with hundreds of apps such as Eventbrite, Shopify, WordPress, Office 365, and Vimeo. 

The list of tools designed to help you grow your business doesn’t end there. Other features include surveys and polls, coupons, A/B testing, Google Ads, and a landing page builder. Constant Contact is the best email marketing service for nonprofits as it provides fundraising tools to enable users to accept online donations. Meanwhile, its practical and easy-to-navigate mobile app for iOS and Android allow you to manage your online marketing everywhere you are with excellent deliverability rates. 

If you think this kind of service will cost you an arm and a leg, you’re wrong. Even though Constant Contact doesn’t have a free plan, it offers a 60-day free trial (no credit card required) and two affordable paid packages: Email and Email Plus. 

The first option costs between $20/month and $95/month, depending on the number of contacts. The generous offer covers up to five users and includes unlimited monthly sends, customizable templates, and real-time tracking and reporting. If you’re on the hunt for the best email marketing service for a small business,  you can’t really go wrong with this option. But if you’re a more advanced user, you can always upgrade to Email Plus and get eCommerce segmentation, customizable pop-up forms, as well as surveys and event management.

Unlike other marketing platforms, Constant Contact makes sure all customers get premium customer support service. Both plans provide 24/7 live chat and email support, valuable learning resources, and a one-on-one marketing advisor. Perhaps more importantly, they organize in-person live seminars and webinars across the United States.

Campaigner was founded back in 1999 and has since managed to become one of the best email marketing service providers out there. Over more than two decades, it has helped more than 100,000 businesses start and maintain their email marketing campaigns.

Campaigner has a full set of more than 60 features on offer, all created specifically to improve the success of your email marketing campaign. It has an excellent set of personalization features that allow you to send targeted emails to your customers. These features include customer segmentation and geolocation for hyper-local content. This marketing email service’s localization feature can even help deliver your emails in the language that your customer prefers.

It also includes dynamic content, which allows you to micro-customize your emails, and conditional content that changes depending on each customer’s existing journey with your brand.  

Furthermore, email customization features will help you create unique emails that drive conversions. You can rely on Campaigner’s pre-existing templates or use the drag-and-drop builder to create something unique. It also has a proprietary image editor, which can save you time and provide great results.

The company experiments with what works and what doesn’t; it offers A/B, delivery time, content, and subject line testing. You can also rely on its excellent reporting features, which can provide important insights into every aspect of your marketing campaign.

Lastly, the automation features this email marketing service provider offers will allow you to set a big portion of your email marketing to autopilot. You can create workflows, recurring campaigns, autoresponders, and event-triggered campaigns. These will ensure that your customers are constantly receiving the content you want to show them and will make sure your campaigns react to  customers’ actions without you having to do so manually.

If you’re not sure whether Campaigner is the right service for you, you can put it to the test through the free 30-day trial it offers to new customers. The trial includes almost all of its 60 advanced features, so you can test whether or not this suite is worth your time.

This top email marketing service’s Starter plan is available from $59 per month, and it covers up to 5,000 contacts, basic segmentation and geolocation, a drag-and-drop editor for creating your emails, and more than 900+ responsive templates to help you design your newsletter.

The Essential plan includes everything in the Starter package, plus a couple of additional features. For example, eCommerce owners would likely benefit from this plan, as it offers some very handy eCommerce integrations. This plan also allows you to remove Campaigner branding from your material. It costs $179 per month.

The most expensive plan is Advanced, which starts at $649 per month. This full-service email marketing plan includes all of the features from the Essential plan and plenty more; you also get workflow automation, purchase behavior analytics, and sales engineering. This plan allows up to 100,000 contacts. 
Campaigner also offers custom plans. One of these plans focuses on eCommerce marketing campaigns and starts at $79.95 per month. This plan offers Shopify integrations, Magento connections, and unlimited contacts.

You can contact the team for quotes on pricing for custom plans. If the predefined plans aren’t a good fit for you, you can create a plan that offers unlimited contacts, custom setup and API access, or a dedicated client success manager for your account. If you’re looking for a full-service email marketing agency, make sure to contact Campaigner for a custom plan.

You can contact Campaigner’s support team in many different ways if things start going south. It all starts with the excellent stash of educational material in the online resource center, which includes webinars, video guides, and articles that can help you solve smaller issues. If this doesn’t help, you can contact Campaigner’s customer support team via live chat, email, or phone.

Launched in 2014 as a primary email marketing platform, Omnisend has grown into a provider of multichannel marketing campaigns. Widely recognized as the best email marketing service for eCommerce businesses, it’s no wonder 70,000 eCommerce brands trust this platform. Also, the biggest eCommerce company, Shopify, has included Omnisend in its app store. 

To start promoting your product or service with Omnisend, you can use its extensive library of on-brand and shoppable templates placed into categories, from playful to corporate. To make it easier for you to choose, Omnisend has created various goal-oriented emails, each automatically designed with your branding. 

If you prefer being your own artist, you can create a custom email from scratch. Being the best email marketing service for creatives, Omnisend gives you the freedom to drag and drop elements until you get the perfect design for your needs. 

You can also use the email builder feature and manually add Google fonts, column layouts, branding, discount codes, and product recommendations. You can create beautiful email campaigns that are sure to engage your subscribers.

Omnisend lets its users drive sales on autopilot across multiple channels: email, SMS, and push notifications. It comes with a bunch of integrated automation workflows such as Welcome Series, Cart Abandonment, Order Confirmation, Cross-Sell, and more. 

To further optimize your sales, Omnisend offers robust reporting tools. These tools will allow you to track audience growth trends, customer behavior, and best performers. 

Lots of reviews name Omnisend the best Shopify email marketing service, as it offers easy integrations with Shopify, Shopify Flow, Shopify Plus, and many other eCommerce platforms. Omnisend lets you integrate with around 80 third-party apps, including Amazon Advertising, Zapier, and Magento. 

Now let’s look at some more sophisticated features that you can use. Omnisend can help you better target your customer base with some serious A/B testing and robust segmentation tools. It will personalize your messages based on the items your customers are buying, their average order value, etc. 

Omnisend might as well be the best email marketing service for bloggers with its Audience Sync for Ads feature. It lets you sync contact segments into Facebook and Google and retarget them using their email addresses instead of cookies, thus improving your reach and conversion rates.

Opening an account with Omnisend is a breeze. You can sign up for a free plan via email or Shopify account. The backend design is clean and straightforward. If you decide to make a switch from competitors, Omnisend offers sophisticated onboarding with 24/7 migration support and synchronization of all the contacts’ data.

When looking for the best service for email marketing, costs play a big role. Omnisend paid plans start at $16 per month for the Standard plan, which focuses on email marketing (up to 6,000 emails a month). 

If you need more advanced features, you can always upgrade to the Pro plan ($59 a month), which adds SMS campaigns and supports customers via live chat and email. Both plans offer a reach of up to 500 contacts and unlimited web push; with the Pro package, however, you’ll get unlimited emails and 24/7 priority support.

Omnisend also offers a free version of its service so that you can test out all of the features before committing to a paid plan. With a free package, you’ll be able to explore the platform and  send up to 500 emails and 500 push notifications per month. You’ll also be able to send SMS and MMS and get the basic automation features, performance reports, forms, and segmentation.

Sendinblue often makes the cut among top-rated email marketing services because of its impressive assortment of sales and marketing tools. The Paris-based company was launched in 2012 and quickly began servicing clients in many different languages and countries. The organization helps every new entrepreneur learn the ropes in no time. This is a smart platform that’s remarkably intuitive and easy to use.

Sendinblue gives you two options to create an email campaign. You can either choose one of the 40+ beautifully designed templates or design your own professional-looking emails using the drag and drop editor. We’ve crowned Sendinblue as the best email marketing service for beginners thanks in no small part to its straightforward editor. It allows you to add images and a CTA option, adjust textual elements, personalize the message, and add whatever you think makes your email more engaging. 

Sendinblue is a fully automated platform that excels at optimizing workflow. It allows you to choose up to four triggers that are used for identifying your target group. From there, the software follows up with your contacts, sending transactional emails, maximizing your open rate with the send time optimization function, and segmenting users into smaller groups. You’ll be able to integrate with hundreds of apps, including your CRM, Zapier, Shopify, Salesforce, WordPress, Google Analytics, Gmail, PayPal, and social networks. 

This email marketing software also offers SMS marketing and the option to chat with contacts. Additionally, you can launch Facebook ads to get new contacts or retarget old ones. The platform lets you create landing pages, customizable sign-up forms, A/B tests, and track your email marketing campaigns with robust tracking and analytic tools and real-time statistics. 

There is no native app for iOS and Android users, which is a notable downside as you won’t be able to access and manage the campaigns on the go. Also, the deliverability rate is around 70%, which isn’t the best figure we’ve seen. 

When trying to figure out which email marketing service is the best solution for your company, it goes without saying that the price might be a dealbreaker. With Sendinblue, the price depends on the number of emails you can send. With the free plan, you can send up to 300 emails per day. The Lite plan lets you send between 10,000 emails ($25)  and 100,000 emails ($99) per month without daily limits, and the Premium option is tailored to marking pros with up to 1,000,000 emails (up to $599). If you need more than that, you can contact the sales team to agree on the price and features of the customizable Enterprise plan. 

There’s also a pay-as-you-go plan for those who don't send a lot of emails. This option requires you to buy credits, and each email sent results in one credit being deducted. The plan includes all of the advanced features except for phone support. 

But what is the best free email marketing service without phone support? Of course, you always have the option to upgrade from the pay-as-you-go plan to other paid packages. But even if you stick with PAYG, Sendinblue offers plenty of channels for getting in touch with agents, including email and live chat. There are also plenty of tutorials and a comprehensive FAQ section.