Whether you are a small business owner or a social media manager, finding the right platform to help you manage business social media profiles is one big juggling act. Which one supports all popular networks, such as Facebook? Can I implement a social media management tool into the existing business suite? Where can I find an app with both scheduling and analytic features? Those are just some of the questions you might face when looking for a proper social media management tool.
Luckily we are here to help you. Our article presents the best social media management tools that you can find on the market:
Sprout Social
EXCELLENT
EXCELLENT
EXCELLENT
GOOD
- ⦿ Manage up to 10 social media profiles
- ⦿ Excellent collaboration tools
- ⦿ Integration with a number of business apps
Zoho Social
GOOD
EXCELLENT
EXCELLENT
GOOD
- ⦿ Advanced analytics
- ⦿ Great mobile app
- ⦿ Integrates with other Zoho products
Buffer
GOOD
EXCELLENT
GOOD
GOOD
- ⦿ Free version
- ⦿ Quick integration with dozens of business apps
- ⦿ Great for managing Instagram profiles
Hootsuite
EXCELLENT
EXCELLENT
EXCELLENT
GOOD
- ⦿ Bulk scheduling
- ⦿ Covers a wide range of social media profiles
- ⦿ Superb analytics
Loomly
EXCELLENT
GOOD
GOOD
EXCELLENT
- ⦿ Numerous pricing options
- ⦿ Helps you create new post ideas
- ⦿ Real-time analytics
MeetEdgar
EXCELLENT
EXCELLENT
FAIR
EXCELLENT
- ⦿ Automated posts
- ⦿ Supports Facebook, Instagram, Twitter, Pinterest, and Linkedin
- ⦿ Great customer support
Sendible
EXCELLENT
GOOD
EXCELLENT
GOOD
- ⦿ Integrates with dozens of apps
- ⦿ Team collaboration tools
- ⦿ Custom-made reports
Later
GOOD
GOOD
GOOD
GOOD
- ⦿ Free account
- ⦿ Instagram-related features
- ⦿ Manage Tik Tok
Related Product Categories
Best Social Media Management Tools in 2022
- Sprout Social
- Zoho Social
- Buffer
- Hootsuite
- Loomly

Our Methodology for Evaluating the Best Social Media Management Tools
Supported Social Media Apps
If you want to manage social media accounts from one central platform, you’ll first need to find an app that can connect to them. We looked for social media management tools that support popular social media apps, including Facebook, Twitter, Instagram, etc. Some focus on specific functions, like scheduling and posting, while others offer all-in-services, including monitoring and analytics.
Publishing and Scheduling
Social media management tools should help you streamline your social media campaigns, so you can focus on other aspects of your business. All top social media management tools enable users to schedule and publish bulk posts on multiple social media profiles. Some also offer additional features, such as manual posting, a drag-and-drop system for scheduling posts, and collaboration tools.
Engagement Tools
It's almost impossible to imagine an app without social media monitoring or “listening” tools. This feature helps you discover what your followers think about your brand in real-time. Moreover, you can see all messages and comments in one place and redirect the clients’ questions directly to your support or sales team.
Analytics and Reports
Don’t forget to check if an app has these tools because there’s no point in posting randomly without having an idea about how your posts drive engagement. With good analytics, you will know how to optimize your posts and improve your campaigns.
Pricing
Social media management platforms come with a price. Depending on the number of users, social media accounts, and additional features they include, you can choose among various pricing plans. Most platforms have a free version, so you can test tools before purchasing.
The best tool for managing social media accounts is the one that supports your business social media profiles and has features that you actually need. For example, some tools we’ve reviewed are great for managing Instagram posts, but they don’t support TikTok. Likewise, some are amazing for posting and scheduling, while others provide more detailed analytical reports.
You can read our social media management tools comparison to find about each tool's functionalities in detail. It will help you decide which one is good for your business.
Both apps come with an excellent set of scheduling and publishing tools, so it’s up to you which one to choose. Hootsuite integrates with many different social media platforms and business apps, but advanced analytics are available only with higher-tier pricing plans. On the other hand, Buffer is a more affordable option, yet limited when it comes to integration with other apps.
You should definitely use a social media scheduler if you want to streamline scheduling and publishing posts on multiple social media accounts. In addition, the best social media management tools come with other useful functions, including analytics, reports, and active monitoring.