47 Mobile Marketing Statistics to Transform Your Business

47 Mobile Marketing Statistics to Transform Your Business
ByJulija A.
June 11,2021

According to our stats, there’s a high chance you’re reading this article on your phone. 

That small gadget we keep in our purse or pocket has a profound impact on how we spend our day. From taking photos and sharing our thoughts on social media to managing work and shopping, our whole life is in the palm of our hands. It makes sense that this magic box remains with us at all times. 

Several years ago, phones started overtaking desktop computers as the browsing tool of choice. Our mobile marketing statistics show that this trend will continue to grow. There are new ways to market goods and services to customers, and any business that wants to take advantage of this shift needs to have a good advertising strategy ready. 

We’ve compiled a list of useful stats that marketers and businesspeople can use to learn about the latest trends in mobile advertising. If you’re ready to learn more, just keep reading. 

Top Mobile Marketing Statistics

  • Today, there are 5.11 billion unique mobile users on the planet.
  • People are more than 60% less likely to purchase from a brand after a negative mobile experience.
  • 70% of smartphone users have bought something in a store after using their phone to discover more information.
  • Cellular phone user numbers are expected to reach 63.4% of the global population in 2019.
  • 93% of businesses with an advanced personalization strategy experienced revenue growth in 2018.
  • Mobile accounts for 72% of U.S. digital ad spending.
  • Mobile devices are used for over 40% of online transactions.
  • Marketers and advertisers put 51% of their budget into mobile ads.

General Mobile Marketing Stats

Today, there are 5.11 billion unique mobile users on the planet.

(DataReportal)

The number has grown by 100 million since last year – a little over 2% – and it isn’t showing any signs of slowing down. Bear in mind that there are 7.53 billion people in the world. With such a large number of them going mobile, businesses will have a lot of opportunities to reach consumers through clever marketing strategies.

85% of internet users owned a smartphone in 2017.

(Smart Insights)

Smartphone ownership statistics show us that most people who regularly access the internet own a smartphone. While smartphones are considered advanced technology, it’s easy to find fairly inexpensive devices or even get one for free when signing a contract with a mobile provider. The latest mobile phones are a pricey investment, but almost anyone can get a basic model with ease.

U.S. adults spent an average of three hours and 23 minutes per day on mobile devices in 2018.

(Statista)

The average time spent on the phone every day just six years ago was an hour and 22 minutes. Since then, it has more than doubled. Nowadays, many of us spend our work breaks checking emails and social media, and we also like to keep in constant touch with our friends and family when they’re away. As such, consumers and marketers are both becoming dependent on their favorite handheld devices.

Americans check their phones 14 billion times a day.

(Deloitte)

If you were wondering just how many times American users pick up their phone during the day, you might be shocked to learn that this number is 14 billion, and rising. Mobile usage statistics show that we’re becoming increasingly dependent on our mobiles and that they’re now an integral part of our lives. Try to remember when last turned your phone off or spent a whole day without checking it. To a lot of people, the very idea is becoming unthinkable.

Mobile data traffic around the world was projected to increase seven-fold between 2017 and 2022.

(Cisco)

When WiFi is unavailable, most people rely on their mobile data to access the internet. The compound annual growth rate (CAGR) of mobile traffic is expected to reach 46%, according to Cisco’s Global Mobile Data Traffic Forecast, and connection speeds will be three times faster by 2022.

Cellular phone user numbers are expected to reach 63.4% of the global population in 2019. 

(Statista)

This is yet another statistic that confirms the whole world is going mobile. According to Statista, almost two-thirds of the world’s population will have a phone by the end of 2019, and that number will keep rising each year. But how many people have smartphones in the U.S.A.? Statista says 265.9 million, and that number is expected to rise to 285.3 million by 2023.

Google drives 96% of mobile search traffic.

(SEO Leads)

This is followed by Yahoo at 2% and Bing at 1%. Of course, Google is the number one search engine all over the world, and both desktop and mobile users rely on it for almost all their inquiries.

80% of Alexa Top Sites were mobile-adaptive in 2017.

(Mobiforge)

Alexa Tops Sites is an Amazon mobile site that ranks high-performing websites according to the Alexa Traffic Algorithm. These figures show that in 2017, 80% of the top 100 sites had been optimized for mobile, as were 90% of the top 10 sites.

Mobile accounts for 69% of digital media time.

(comScore)

According to mobile marketing statistics, most users now prefer consuming digital media through their phones. Desktop has fallen from favor and accounts for merely one-third of total digital media time. If you want to stay on track and offer the best experience possible to consumers, you have to take this stat into consideration and optimize your website.

More than 80% of time using mobile devices is spent in apps.

(SmartInsights)

Given the quality of content and easy-to-navigate interface apps provide, it’s no wonder users spend the majority of their mobile time using their favorite apps. They spend the other 20% on their mobile web browser.

Mobile accounts for 72% of U.S. digital ad spending.

(eMarketer)

Mobile marketing stats show us that marketers are fully aware that the majority of consumers now spend most of their internet time on their phone. Ads that target mobile users are becoming more effective, so companies need to start investing in this approach if they want to stay at the top of their industry.

Mobile vs Desktop

Mobile devices accounted for 73% of web traffic in 2018.

(Zenith Media)

According to Zenith’s Mobile Advertising Forecast, tablets and phones are the primary means of accessing the internet right now. This number has more than doubled from 2011, when mobile internet usage was around 35%.

Google is introducing mobile-first indexing in 2019.

(Marie Haynes)

This is happening as we speak. Since most users are switching to phones instead of using desktop devices to surf the net, Google has decided to introduce mobile-first indexing to its search function. This means mobile sites will soon be more important than desktop sites in Google’s algorithm. Optimizing your site accordingly is very important if you want to rank highly on search engines.

60% of respondents check their work email on a smartphone and 14% on a tablet.

(Fluent)

People aged between 18–24 are particularly reliant on their handheld devices—81% of them use their phones to check their work email. Phones are generally a lot easier to use on the go, so a high proportion of consumers use them to stay organized even when they aren’t home.

Mobile devices are used for over 40% of online transactions.

(Think With Google)

Checking emails isn’t the only thing people like doing on the go. Mobile marketing statistics show that many people now use their phones to shop online, too. Consumers like having all their favorite online stores within reach at all times. As more and more businesses optimize their websites for mobile, transactions are becoming more frequent.

Desktop has a 3.9% conversion rate compared to mobile’s 1.4%.

(Smart Insights)

While people love using their phones to shop, stores don’t always make it easy for them. Most online retailers still don’t have fully-optimized sites, and it’s turning a lot of customers away. If a consumer can’t view a site on mobile, then they’re bound to get frustrated and bounce before making any purchases.

52.2% of all website traffic worldwide came via mobile phones in 2018.

(Statista)

In 2017, this number was 50.3%. For people in many countries, mobile phones are more accessible than desktop devices, so these stats aren’t surprising. The number of mobile web users is on the rise because phones offer us a cheap, easy way to access the web, no matter where we are.

96% of Facebook users access their social media through mobile.

(Statista)

Social media mobile stats indicate that users prefer accessing their Facebook accounts via their mobile phone. U.S. users seem to be abandoning their trusty old desktops, and the change is particularly obvious when it comes to social media usage. Our social life is inextricably connected to our phone, so most users prefer to keep all their contacts and social interaction completely mobile. As such, it’s never been more important to be present on social media with a Facebook mobile site.

92% of millennials own a smartphone, compared to 85% of Gen X and 65% of baby boomers.

(Pew Research)

The younger the person, the more likely they are to rely on smartphone technology. But what about the tablet vs smartphone debate? This is where the stats might surprise you. About 64% of Gen X owns a tablet, compared to only 54% of millennials and 52% of baby boomers. In general, people seem to see a phone as a versatile communication device, whereas most people use tablets purely for entertainment purposes.

More than 50% of YouTube video views come from mobile.

(Google Support)

What percentage of video views on YouTube come from mobile devices? Apparently, more than half. More than a billion people watch YouTube every month. This is a huge potential audience for marketers who optimize their video marketing for mobile devices.

User Habits

74% of smartphone users look for the most relevant information without considering which company provides that information.

(Think With Google)

According to Think With Google, most users will simply click on the most relevant link after conducting a mobile search. It’s more important for them to find out what they need to know than to show any sort of brand loyalty. Companies that want to get the clicks have to provide the most relevant, up-to-date information in order to get consumers to visit their site. Once those customers arrive, the website must provide an easy, seamless experience.

According to Google data, 70% of mobile searchers who’ve recently made a purchase have clicked to call a business from the search results page.

(Google Blog)

The presence of a phone number in search results (regardless of whether they’re paid or organic) lends extra credibility to a brand. Mobile marketing stats indicate that this makes the shopping process easier and more pleasurable, and consumers are more likely to trust the company and get in touch with it. If you want your audience to perceive you as a reliable business, make sure all your contact info is easy for them to find.

People are more than 60% less likely to purchase from a brand after a negative mobile experience.

(Think With Google)

Even if your product is great and most of your customers have a smooth online experience when using a desktop device, you can turn people away if you don’t have a user-friendly site on handheld devices. You have to optimize mobile for your business and create a great site that consumers won’t have trouble navigating. Bad web design can put users off, and your conversion could suffer dramatically if you aren’t careful.

Watch time of “does it work” videos has grown more than 11-fold as consumers seek out visual proof that the items they’re considering are worth it.

(Think With Google)

People want to be well-informed. They very rarely purchase products without checking them out online first, and as such seem to focus on YouTube reviews to figure out whether an item is worth their money. Consumer mobile trends show that users watch “does it work” videos to see what others have to say, so it’s not a bad idea to invest in PR packages and send your product to a few famous influencers. Allowing them to test it out in front of their camera will help your advertising efforts significantly.

(Google Partners Certification Exam)

According to Google, phone users are very responsive to ads. Mobile phone advertising influences consumers to do product research and make purchases, as long as the ads are relevant to their interests. Targeting the right demographics and reaching the specific people who will be genuinely interested in what you have to offer is a surefire way to increase conversions through Google ads.

70% of travellers who own smartphones use them to research travel.

(Think With Google)

What’s the best way to kill time when you’re bored at work? Plan your next vacation, of course. Most users rely on their smartphones to research destinations and travel deals, and if they need a good hotel mobile marketing can point them in the right direction. If your strategy is on point, it could be your business they reach.

78% of shoppers who are on holiday use smartphones to research physical shops before they visit.

(Think With Google)

Roughly 61% of shoppers would rather purchase things from brands that have both a physical store and an online store. What’s even more surprising is that nearly 80% will use their smartphone for physical shopping as well—from researching the product they want to buy to comparing prices and finding the best deals. That’s why it’s so important for retail brands to enable customers to view their website on mobile phones.

45% of people would rather stop seeing their friends in person than give up their phones.

(Boston Consulting Group)

This study by Boston Consulting Group shows just how entrenched our dependence on our phones has become. Among other surprising stats, it turns out that 64% of people would give up dining out, 36% would give up electricity in their home for 12 hours a day, and 51% would give up one day off every week.

A positive brand experience on mobile will make 89% of people more likely to recommend a brand.

(Think With Google)

Positive consumer experiences are the key to success. Mobile trends show us that customers always favor the brand that has already shown itself as dependable, and they’re eager to recommend it to their friends and family. Invest time in your customers to create a loyal mobile user who will want to promote your business and help you grow.

What is Mobile Marketing and How Does it Affect Your Company?

Marketers and advertisers put 51% of their budget into mobile ads.

(HubSpot)

Mobile marketing has become an incredibly effective way to gain customers and drive conversions. Most marketers now invest in it heavily, and the majority of the budget goes into creating eye-catching, interesting ads.

In 2018, the Apple App Store registered a revenue of $46.6 billion.

(Statista)

App development has become one of the most profitable jobs in the digital industry. Making sure your business has an app to accompany your products and services is an important part of any mobile marketing strategy, especially if you want to increase customer engagement. Phone usage is growing, and people are spending most of their time interacting with various apps. You need to be present here to make the most of the opportunity.

70% of smartphone users have bought something in a store after using their phone to discover more information.

(Think With Google)

Smartphones give us quick access to any kind of information we might need. If you provide your users with an easy way to get details about your product, they’re a lot more likely to make a purchase after seeing your online ad.

69% of smartphone users would buy from stores that have mobile sites that cover their questions or concerns.

(BrightEdge)

Mobile marketing statistics show that users are quick to trust companies that go out of their way to provide answers to their questions. Showing consumers that their concerns are important to your business can help you gain their loyalty.

Two-thirds of smartphone users are more likely to buy products or services from brands with location-customized apps.

(Think With Google)

Localized ads are a great way to anticipate your customers’ needs and show them relevant content. People are more likely to click on an ad if it shows them a boutique in their neighborhood than if it suggests something that’s miles away.

51% of customers say they use mobile devices to discover new brands and products.

(BrightEdge)

Smartphone statistics present us with another interesting fact: Users actively seek to improve their own shopping experience. They are willing to engage with new brands and will search for products that interest them.

93% of businesses with an advanced personalization strategy experienced revenue growth in 2018.

(Monetate)

Localization isn’t the only trick you can use to get people to click on an ad. Personalized ads according to age, gender, and interests can be extremely effective and increase conversion rates for any kind of business.

M-commerce is yet to boom and is predicted to account for 53.9% of all eCommerce sales by the end of 2021.

(Statista)

Consumers want to shop from their phones. It’s easy, it’s quick, and mobile marketing companies are cashing in on this by providing users with faster checkout processes when making a purchase. Brands that want to increase their sales should jump on the train and make it easy for phone users to do their shopping.

A delay of just one second in page response can reduce conversions by 7%.

(Neil Patel)

Mobile users are becoming impatient—a delay of just a single second makes it more likely they’ll bounce off the page. According to Neil Patel, this means an eCommerce site that makes $100,000 per day could potentially lose $2.5 million in sales in a year.

Android accounts for 68% of the global mobile advertising market.

(Smaato)

Android holds a particularly large advertising mobile phone market share, especially in emerging economies such as India, Argentina, and Indonesia. However, while it might look like Android is dominating the market, iOS has much higher eCPM (ad revenue generated per 1,000 impressions).

Business and Mobile Marketing

70% of B2B buyers increased mobile usage significantly over the past few years, and 60% expect this usage to continue to increase.

(Boston Consulting Group)

B2B purchases are now taking place online, with a significant portion of B2B owners using phones to do their shopping. With this mobile market growth overtaking the business sphere, companies must now invest in advertising if they want to reach their audiences.

80% of B2B buyers now use mobile at work.

(Boston Consulting Group)

You probably already suspected it. Now Boston Consulting Group has the evidence to show that most of us are using our phones at work. With the number of devices growing, a lot of companies are allowing, or even incorporating mobile usage at the workplace, and B2B buyers are mostly using this technology for business purposes. That’s why providing a smooth digital experience is so important. Mobile media can influence purchase intent, and companies who want to attract user attention need to develop a marketing strategy to suit the shifting trends.

47% of businesses with over 50 employees brought an app to the market before 2017.

(The Manifest)

Apps are time-intensive and expensive to create, but building one can benefit small businesses who are looking to cater to their audience and present themselves as a modern company. If your firm wants an app to accompany the product you offer, then investing in good mobile marketing services and app development could make a huge difference. It will give consumers a new way to interact with your business and build loyalty to your brand.

57% of users say they won’t recommend a business with a poorly-designed mobile site.

(Formstack)

A well-designed website is already a prerequisite for success, but nowadays you need to worry about more than just the desktop version. If your customers encounter a problem like poor user interface, slow loading times, or bad design on your mobile site, they’re unlikely to have a pleasant experience, and they’re even less likely to recommend the brand to their friends. That’s why mobile website optimization is important for absolutely every business that wants to increase its online presence. By providing enjoyable user experience across all platforms and devices, you’ll increase your conversion rate and satisfy your customers. Hiring a reliable UX design agency to ensure this is a worthwhile investment.

According to 61% of users, if they don't find what they want immediately on a mobile site, they'll just head to another site straight away.

(Think With Google)

If you don’t provide the information or the product the customer wants and needs, or if your site isn’t mobile-optimized, people will move on to your competitor’s site without pause. The best mobile website is the kind that includes less text, has a vertical format, and puts emphasis on videos, infographics, and other media that’s easy to consume on a phone.

Mobile influences 40% of revenue in leading B2B organizations.

(Boston Consulting Group)

B2B industries traditionally depend more on sales than marketing to drive revenue, and mobile sales are becoming more frequent. Given that 50% of B2B search queries today are made on phones, marketers need to start investing more in responsive web design.

Mobile use at work will increase to three hours a day by 2020.

(Think With Google)

Mobile marketing stats show that B2B workers are becoming shrewder when it comes to technology. Driven by the overall increase in phone usage over the years, it would seem mobile for business is now part of the everyday routine for many employees.

91% of mobile users consider access to quality content to be a high priority.

(CardTapp)

Content marketing stats prove that content is one of the best ways for consumers to get to know a brand. Companies should create high-quality content and make it available across all platforms if they want to increase their lead generation. is one of the best ways for consumers to get to know a brand. Companies should create high-quality content and make it available across all platforms if they want to increase their lead generation.

To Summarize

These mobile marketing statistics give us an insight into how digital technologies are shaping the market. Current leaders in revenue growth are all optimizing their businesses for mobile use, and those who don’t want to lag behind need to invest resources into doing the same thing.

To thrive, you must build strong, mobile-friendly websites and focus your attention on consumer trends and preferences. The sooner you do this, the less chance there is you’ll be left behind in the race.

About author

Julia A. is a writer at SmallBizGenius.net. With experience in both finance and marketing industries, she enjoys staying up to date with the current economic affairs and writing opinion pieces on the state of small businesses in America. As an avid reader, she spends most of her time poring over history books, fantasy novels, and old classics. Tech, finance, and marketing are her passions, and she’s a frequent contributor at various small business blogs.

More from blog

Victimless crimes without bloody traces, fingerprints, or mysteries worthy of Hercule Poirots’ insights and findings don’t shake the public too much. People don’t usually expect white-collar office workers with their noses buried into piles of papers to keep dark secrets. Despite that, white-collar crime statistics show the seriousness of this problem, which can have devastating consequences on businesses and enterprises.  Money laundering, embezzlement, financial statement frauds, check or payment tampering are among the most common crimes committed by white-collar workers. We compiled data regarding those felonies to help you learn more about white-collar corporate crimes.  White-Collar Crime Stats: Editor’s Choice Only 28% of white-collar employees involved in corporate crimes are women. A typical white-collar felon is a married male in his forties.   White-collar crimes cost the United States over $300 billion per year. Only 6.1% of corporate criminals come from an unhealthy family background. Only 9% of frauds happen in nonprofit organizations. Corruption accounts for 43% of white-collar crimes and causes a median loss of $200,000 per case.  The maximum prison sentence for insider trading in the US is 20 years. White-Collar Crime Demographics: Who Commits the Crimes? Only 28% of white-collar employees involved in corporate crimes are women. (2020 Global Study on Occupational Fraud and Abuse) If there has ever been a need to draw a forensic sketch of a typical corporate criminal for identification purposes, it very likely wouldn’t be a woman. Detailed research into the demographics of white-collar criminals showed that women are very rare corporate crime offenders, accounting for only 27% of committed frauds. The fact that a vast majority are men is understandable given the disproportion of females in higher management positions at corporations. Corporate crime statistics reveal that a typical white-collar felon is a married male in his forties. (Bajoka) (University of Cincinnati School of Criminal Justice) The typical white-collar criminal doesn’t look any different than the co-workers you sip your morning coffee with. He is likely in his mid-forties, though some start earlier. He doesn’t have a criminal record and hasn’t committed any criminal acts until his late 30s. Most of them boast at least a Bachelor’s degree and belong to the professions not so often associated with illegal activities: lawyers, financial advisors, accountants, and clergy members. Some companies use employee tracking software to get a better insight into their workforce, but these felons are usually in positions of power, where they don’t get tracked or at least know how to circumvent it.  Statistics of white-collar crime in the US show 35.3% of felons have more than $10,000 in assets. (University of Cincinnati School of Criminal Justice) As we can see from the statistics gathered in the research commissioned by The University of Cincinnati School of Criminal Justice, over a third of white-collar criminals are well-established in the society, with more than $10,000 in assets. 63.5% have residential stability, and out of that number, 50.3% are homeowners. They are usually highly ranked in their companies, often at managerial positions, and 65.8% of them have steady employment.  White-collar crime racial statistics reveal 73.9% of offenders are white. (University of Cincinnati School of Criminal Justice) Social and other prejudices often take over the minds of people when they think of criminal activities. Corporate crime is a different beast, though.  Nearly three-quarters of white-collar offenders are white people coming from middle-class or better backgrounds. Notably, income tax frauds are overwhelmingly white-male driven crimes, with 91.4% of perpetrators being male and 89.1% white. Only 6.1% of corporate criminals come from an unhealthy family background. (University of Cincinnati School of Criminal Justice) When we speak or think about thefts, kidnapping, rape, or murders, we often envision the perpetrators coming from tough financial conditions and unhealthy family backgrounds. Statistics on white-collar crime indicate some often overlooked facts regarding the families the felons come from. Namely, only 6.1% of them were raised in families where they were abused, neglected, or abandoned as children. Only 6% grew up with at least one family member involved in criminal activities, and 15% had parents who struggled to provide the necessities of life. Common Types of White-Collar Crimes Asset misappropriation schemes account for 86% of frauds and cause a median loss of $100,000 per case. (2020 Global Study on Occupational Fraud and Abuse) Now that we know who commits white-collar crimes and the statistics behind them, we can determine the most common types of these crimes. According to the data gathered in the Report to the Nations global study on occupational fraud and abuse, the most frequent fraud scheme is asset misappropriation. This felony accounts for 86% of all white-collar crimes, but, luckily, it’s the least costly type with a median loss of $100,000 per case. Asset misappropriation happens when an employee misuses or steals the company’s resources and thus defrauds their employers.  Financial statement frauds are the most costly type of white-collar crime, with a median loss of $954,000. (2020 Global Study on Occupational Fraud and Abuse) Luckily, white-collar crime statistics indicate that financial statement fraud schemes are the least common type of corporate fraud, accounting for only 10% of the cases. So what are financial statement frauds? They involve schemes in which the offender intentionally omits or misstatements the material in the company’s financial statements. Corruption accounts for 43% of cases and causes a median loss of $200,000 per case. (2020 Global Study on Occupational Fraud and Abuse) Corruption takes up an expectedly high proportion of occupational frauds. Offenses such as bribery, extortion, conflicts of interest, bid-rigging, and other illegal activities cause losses of around $200,000 per case. One of the more alarming facts about white-collar crime is that corruption cases often cost companies more than just money. Often their reputation goes on the line, and many have to reach out to costly reputation management services to mitigate the damage. 64% of organizational offenses in the United States happen in closely-held or private corporations. (United States Sentencing Committee) Speaking of the structure of the organizations where frauds are committed, 64% of them are private or closely-held corporations. US white-collar crime statistics show that limited liability companies account for 22.7% of cases, and 9.3% of cases happen in publicly traded corporations. If we dig deeper into the infrastructure of American businesses committing corporate offenses, we can conclude that most are small in size. Namely, 66.1% had fewer than 50 employees, and only 9.7% had more than 1,000.  Only 9% of frauds happen in nonprofit organizations. (2020 Global Study on Occupational Fraud and Abuse) Although nonprofit organizations reported very low white-collar crime rates, the $75,000 in damages per case can be a serious blow to smaller organizations. According to the 2020 Report to the Nations study, private organizations accounted for 44% of corporate frauds, public ones for 26%, government agencies for 16%, and other company types for 6%. General White-Collar Crime Statistics FBI white-collar crime statistics show that these criminal offenses cost the US over $300 billion per year. (Cornell Law School 2020 Global Study on Occupational Fraud and Abuse) According to the Federal Bureau of Investigation (FBI), corporate crime offenses are estimated to cost the US more than $300 billion every year. Aside from fines, other penalties for white-collar crimes include paying the cost of prosecution, home detention, forfeitures, community confinement, supervised release, and even imprisonment.  Only 56% of organizations conducted an investigation of their worst corporate criminal incident. (PwC's Global Economic Crime and Fraud Survey 2020) When we look at white-collar crime report statistics, we can see that the main reason for the persistent recurrence of corporate crime might be the lack of people willing to report it. Figures show that only 56% of businesses conducted an investigation of their worst incidents related to white-collar crime. Simultaneously, barely one-third of organizations reported the incident to the board. 89% of the interviewees reported negative emotions after an incident or fraud happened at the company. Taking all the necessary steps to address and better understand the issue results in fewer fraud cases in the future. Ignoring white-collar crime sentencing statistics for a moment, nearly 60% of companies who conducted detailed investigations into the fraud cases ended up being better off for it.  80% of white-collar crime perpetrators received some punishment in 2020, but only 59% of the cases were referred to law enforcement agents. (2020 Global Study on Occupational Fraud and Abuse) Organizations can refer to the corporate criminal incident internally, through civil litigation, or by reaching out to law enforcement. The statistics on the response to frauds indicate that nearly half of the victim organizations (46%) never refer these frauds to law enforcement, believing that internal discipline is sufficient. Another big reason for refraining from reaching out to the criminal justice system is the fear of bad publicity (32%). There were 755 cases of money laundering in the United States in 2020. (United States Sentencing Committee) White-collar crime statistics by the state indicate that the Southern District of Florida had the highest number of money laundering cases during the fiscal year of 2020 (42). This was followed by the Southern Districts of New York and Texas, with 33 convictions each. One of the ways to prevent money laundering and tax evasion is to engage professional tax software solutions to help companies stay up-to-date and compliant with state and federal tax laws. White-collar crime prison statistics reveal that the maximum prison sentence for insider trading in the United States is 20 years. (US Securities and Exchange Commission) Even though not many people and organizations are willing to go to law enforcement in resolving corporate fraud cases, there are exceptions. When reaching out to the criminal justice system to solve the problem, victim organizations can expect the maximum prison sentence for insider trading to be 20 years. At the same time, the maximum amount of money charged from corporate criminals is $5 million for individuals and $25 million for organizations. Obviously, insider trading is just one of the many corporate frauds that can ruin a company’s finances and reputation, but the steep punishments should serve to encourage more people to speak up and get the felons convicted.
By Danica Djokic · October 07,2021
Diversity and inclusion are some of the most important policies that can not only improve the working environment and enhance employee engagement but significantly contribute to all other aspects of any business. The benefits are numerous, and we will discuss them as we unveil some of the most interesting diversity in the workplace statistics. Being a diverse company means hiring people of different ethnicities, gender, age, religion, etc. Companies that have successfully implemented D&I initiatives are often seen as more desirable for employees due to their broader perspective and the positive attitude they cherish. We have done our research, and these are some of the reasons everyone should embrace diversity. Editor’s Choice of Diversity in the Workplace Statistics In 2019, millennials accounted for 35% of the US labor force. Only 8% of CEOs at Fortune 500 companies are female. Diverse companies are 70% more likely to acquire new markets. 46% of Hispanic and 39% of black women earn less than $15 an hour. During the COVID-19 pandemic, fathers who worked remotely were promoted three times more than women in the same position. General Workplace Diversity Data and Stats In 2020, only 17.9% of persons with disabilities were employed in the US. (US Bureau of Labor Statistics) Based on the report published by the US Bureau of Labor Statistics, in 2020, the unemployment rate for persons with disabilities grew compared to the previous year. In 2019, the percentage of employed persons with disabilities in the US was 19.3. However, those numbers dropped to 17.9 the following year.  Regarding people without disabilities, the report stated 66.3% of them were employed during 2019, but the numbers decreased to 61.8% in 2020. These rates show that there is still much work to be done to overcome the lack of diversity in the workplace, and statistics will need to include more people with disabilities in the workforce going forward. By 2024, it’s expected that 24.8% of the US workforce will be employees older than 55. (Deloitte) It’s not a secret that the US workforce is aging each year. Research on shifting workforce demographics, conducted by Deloitte, suggests that by 2024 employees aged 55+ will make up 24.8% of the workforce. This might not mean much to you, but it is a severe increase if we go back to 1994 when this percentage was significantly lower, or to be precise, 11.9%. The research also projects that the US workforce diversity statistics are about to change and, by 2024, less than two-thirds of the labor force will be defined as “white non-Hispanic.” Back in 1994, over 75% of the labor force fell into that category. In 2019, millennials accounted for 35% of the US labor force. (Pew Research Center) Millennials are all those born between 1981 and 1996, and back in 2019, they accounted for over a third of the US labor force. In 2016, the millennial generation surpassed Generation Xers and became the largest population in the US labor force.  According to research from 2019, Millennials are expected to comprise 75% of the global workforce by 2025.  Gender Diversity in the Workplace Statistics Only 8% of CEOs at Fortune 500 companies are female. (Statista) The gap between male and female leadership roles has always been a thing, and there are multiple statistics to confirm that. However, it looks like things are changing for the better. As Statista confirmed earlier this year, there’s been a new record when it comes to female CEOs. As of June 14, 2021, there were 41 female CEOs employed at Fortune 500 companies. According to the statistics, this wasn’t the only record that got broken. For the first time ever, two black women are running America's 500 highest-grossing companies, giving us hope that gender diversity on executive boards might become a reality in the not-so-distant future. In terms of the median salary in the US, women earn around 18% less than men. (PayScale) The gap between the leadership roles isn’t the only hurdle that women are facing in business nowadays. PayScale, a company that helps employers and employees understand the appropriate pay for every position, reviewed these issues in its Gender Pay Gap Report for 2021. According to this report, women earn only $0.82 for every dollar a man makes. Although it might sound discouraging, this is a slight improvement compared to 2020, when they earned one cent less, as per employment diversity statistics. Also, bear in mind these are uncontrolled pay gap statistics - when doing the same job with the same qualifications, the numbers are less dire: women earn 98 cents for every dollar a man does. During the COVID-19 pandemic, fathers who worked remotely were promoted three times more than women in the same position. (CNBC) The ongoing COVID-19 pandemic has affected all aspects of the business as we know it. Many had to adapt to the new reality and switch to their home offices instead. According to a CNBC report, 34% of men with children working from home received some kind of promotion during this period.  On the other hand, women’s jobs have been hit much harder by the pandemic. According to an analysis conducted by the National Women’s Law Center, of the 1.1 million workers ages 20 and over, who left the labor force between August and September of 2020, 865,000 were women. Racial and Cultural Diversity in the Workplace Statistics 46% of Hispanic and 39% of black women earn less than $15 an hour. (The Washington Post) In 2019, around 39 million people earned less than $15 per hour. These 39 million employees made about 28% of the workforce at the time, and the majority of the low-wage category consisted of Hispanic and black women. In fact, they were more than 2x as likely as white men to fall into this wage category.  Based on the Washington Post’s research on diversity in the workplace, statistics haven’t really changed since 2019. Roughly 46% of Hispanic women and 39% of Black women still make less than $15 an hour. On the other hand, only 18% of White and Asian men hover around this wage bracket. More than 90% of all Google employees are white or Asian men. (Statista) According to Statista, the distribution of Google employees in the US from 2014 to 2021 does not look very racially or gender-diverse. The data for 2021 shows that white men account for 50.4% of employees, with Asian men following with 42.3%. On the flip side, only 4.4% of the employees are black men and women. If you look at the timeline of these statistics on diversity in the workplace, you will see the Asian population is experiencing steady growth, while the white population dropped from 64.5% in 2014 to 50.4% in 2021.  In 2019, black people held only 3.2% of senior leadership roles in large organizations in the US. (Coqual) “Being Black in Corporate America” is the name of Coqual’s intersectional exploration aimed to show if and how things have changed for the black people in the US during the past few years. The research on the representation of black adults in the US has shown that only 3.2% of black people held senior leadership roles in major companies, with just 0.8% of them being Fortune 500 CEOs. Benefits of Diversity in the Workplace Statistics Diverse companies produce 19% more revenue than those with non-diverse leadership. (Forbes) A study by the Boston Consulting Group (BCG), published in 2018, has found that diverse leadership increases the bottom line for companies. According to the study, increasing the diversity of leadership teams can lead to improved financial performance and better innovation. The study included 1,700 companies of all sizes across eight different countries. These findings are important as they show that diversity isn’t just an inclusion metric but an integral part of any successful business. In 2019, gender-diverse companies were 25% more likely to outperform their competitors. (McKinsey) Various diversity in the workplace stats show just how important diversity is and how it can help boost the overall performance of businesses of all sizes. Based on the findings from McKinsey’s research in 2019, companies with gender diversity have 25% higher chances to achieve higher profits than those with less gender diversity on the executive boards. Ethnic diversity in leadership teams is another vital factor. According to the report, companies implementing ethnic and cultural diversity on the executive level have a 36% likelihood of outperforming the competition.  Diverse companies are 70% more likely to acquire new markets. (Harvard Business Review) (Josh Bersin) Establishing a diverse workplace is vital for all modern organizations, and there are many diversity in the workplace statistics that prove this. Diverse companies also have 2.3 times higher cash flow per employee. They are also far better at capturing new markets when compared to the companies that do not practice diversity hiring.  80% of US job candidates look for inclusion when choosing an employer. (Deloitte) Salary and working hours aren't the only deciding factor when it comes to choosing a new employer. Back in 2017, Deloitte published a research paper that surveyed more than 1,300 full-time employees from a range of organizations all across the US. The paper showed just how important diversity and inclusion initiatives are by showing that four-fifths of all employees look for an inclusive workplace. 39% of respondents confirmed they would quit their current job if they found a more inclusive working environment, while 23% indicated they already left a job for that very reason.
By Nikolina Cveticanin · October 04,2021
Women account for 50.8% of the US population, hold 57% of all undergraduate degrees, and approximately 60% of all master’s degrees. And even though they hold about 52% of all management-level jobs, American women cannot keep pace with men in terms of representation when it comes to top leadership roles.  As male vs. female CEO statistics show, it’s the profit and loss roles or P&L responsibilities such as leading a brand, unit, or division, that set executives on the track to becoming a CEO. On the other hand, women who advance into C-suites - the “chief” jobs in companies - typically take on the roles such as head of human resources, legal, or administration. Although all of these functions are extremely important, the line of work they focus on doesn’t involve profit-generating responsibilities, which rarely makes them a path to running a company. Why does the percentage of CEOs that are female remain low in all parts of the world? There isn’t a simple answer to this question. Several studies have shown that it’s the fusion of work-life constraints, early professional trade-offs, and firmly established attitudes towards women in power and the skills and traits that make a good leader that can explain why the careers of equally ambitious and capable men and women often take such different turns. Let’s take a look at some of the most interesting findings. Male vs Female CEO Statistics - Editor’s Choice Female CEOs are running 41 Fortune 500 companies. There are two Black women among the Fortune 500 CEOs. Women made up only 5% of the CEOs appointed in 2020 globally. At the CEO level, men outnumber women by approximately 17 to one.  59% of male employees aspire to become CEOs versus 40% of women. 77% of women say the biggest obstacle to gender equity at the workplace is the lack of information on how to advance. Between 2015 and 2020, the share of women in senior vice president roles in the US increased from 23% to 28%. (McKinsey & Company) Over the same period, the percentage of women in the C-suite went up from 17% to 21%. All women, especially those of color, remained significantly outnumbered in senior management positions. However, prior to the start of the coronavirus pandemic, the representation of female workers in corporate America was slowly trending in the right direction.  According to 2020 statistics on female CEOs in the United States, 21% of C-suite members were women.  (McKinsey & Company)  Based on the survey results published by McKinsey & Company, there’s a leaky pipeline for women in leadership. In 2020, female workers accounted for 47% of entry-level positions, 38% of management roles, and 33% senior management/director roles. Women were entrusted with under one third (29%) of all vice president positions in American organizations. For every 100 men who got promoted to a managerial role, only 85 women advanced to the same position, based on the 2020 data.  (McKinsey & Company) This gap was even larger for women of color as only 71 Latinas, and 58 Black women received a promotion. Consequently, women remained underrepresented at the managerial level holding just 38% of manager positions, while men accounted for 62%. Male vs female CEO statistics from 2020 indicate that 39% of senior-level women burned out compared to 29% of men. (McKinsey & Company) Furthermore, 36% of women felt pressured to work more, in comparison with 27% of men. At the same time, 54% of C-suite women reported that they constantly felt exhausted, and so did 41% of men in similar positions. More than 50% of women in senior leadership roles promote gender and racial equality at work, in comparison with approximately 40% of male top executives. (McKinsey & Company) Women in leadership positions are more likely than men in senior-level roles to take a public stand on racial and gender diversity and champion the advancement of employee-friendly programs and policies. Women CEOs are also more likely to sponsor and mentor other female workers. According to the results of a recent survey, 38% of women in senior-level positions currently mentor or sponsor at least one woman of color, compared to only 23% of men in the same roles.   Female CEOs are running 41 Fortune 500 companies. (Fortune, Statista) In 2021, the number of women appointed to CEO positions in America's 500 highest-grossing companies reached an all-time high. However, the new record still only translates to approximately 8% of female representation at the top of the country's largest public businesses.  On the plus side, the number of women CEOs of Fortune 500 companies almost doubled in comparison with 2018 when there were 24 females leading the nation’s biggest businesses. Calls for diversity and inclusion in the highest echelons of America’s business world are starting to bear fruit as the number of female Fortune 500 chief executive officers increased for the third consecutive year. The top five biggest female-led Fortune 500 businesses as of August 2021 are CVS Health (rank four), Walgreens Boots Alliance (rank 16), General Motors (rank 22), Anthem (rank 23), and Citigroup (rank 33).  Speaking of women in leadership roles, statistics show that there are two Black women among the Fortune 500 CEOs. (Fortune) For the first time, two Black women are running Fortune 500 businesses - Roz Brewer of Walgreens Boots Alliance (rank 16) and Thasunda Brown Duckett of TIAA (rank 79). Before Duckett and Brewer started their new jobs in 2021, only one Black woman - Ursula Burns, former Xerox chief - had ever been appointed CEO at a Fortune 500 business on a permanent basis. After Burnes stepped down from the role in 2017, and, with the exception of Bed Bath & Beyond's Mary Winston, who worked as interim chief for a few months in 2019, Black female chief executive officers have been missing from the Fortune 500 list ever since. Citigroup CEO Jane Fraser is the first woman to run a major Wall Street bank. (Fortune) Fraser’s appointment marked huge progress for the financial industry. Much like Dick's Sporting Goods chief Lauren Hobart, Clorox chief Linda Rendle, new Coty CEO Sue Nabi, Walgreens Boots Alliance’s Roz Brewer, Thasunda Brown Duckett of TIAA, and CVS’s CEO Karen Lynch, Fraser took over from a male CEO. Statistics on Fortune 500 CEOs by gender reveal that there were only 37 female and 463 male chiefs leading America’s highest earning businesses in 2000. (Fortune) The number of women in CEO positions in the Fortune 500 hasn’t been growing steadily throughout the last two decades. There were 24 female chiefs in 2015, 21 women CEOs in 2016, and 32 women running Fortune 500 businesses in 2017, while that number dropped to 24 in 2018.  At the median, 16 female CEOs earned $13.6 million in 2020, in comparison to $12.6 million for the 326 men included in a study. (Equilar) According to a study published in May 2021 comparing a male CEO salary vs. a female CEO salary, women have outpaced men in total pay but remained underrepresented in executive positions. Equilar’s study indicates that Lisa Su, the chief executive officer of Advanced Micro Devices, was the highest-paid woman for the second consecutive year and the highest-paid CEO overall in 2020.  Globally, women made up only 5% of the CEOs appointed in 2020. (Heidrick & Struggles) The highest percentage of newly-appointed female CEOs was in Ireland (15%), while the lowest was in Brazil (0%). This is according to a paper that analyzed the backgrounds of chief executives leading 965 of the largest companies in 20 markets around the world. It sought to identify the skills and experience that shaped their path to the top while taking different male vs. female CEO statistics into account.  At the CEO level, men outnumber women by approximately 17 to one.  (Morningstar) According to a study that explored the gender gap in US companies, the number of male executive officers is seven times higher than the number of women holding the same positions. More than 50% of the companies analyzed didn’t have a single female on their lists of executive officers. Jackie Cook, the author of the Morningstar report, found that online retail giant Amazon didn’t have any women among its highest-paid executives as of 2020.  Women who negotiate for raises and promotions are 30% more likely to be considered as "too aggressive" or "intimidating". (Business Insider) Speaking of male managers vs. female managers, statistics reveal that women who don’t negotiate at all are 67% less likely to receive the same negative feedback. The proportion of women in senior management roles increased from 20% in 2011 to 29% in 2020, globally. (Grant Thornton) As 2019 saw a jump of 5% compared to 2018 (amounting to a total of 29%), 2020 represents a leveling off of the progress made during the previous year. This lack of movement doesn’t necessarily reflect a failure of companies to address the existing gender gap. Globally, the proportion of companies with at least one woman in senior management was 87% in 2020.  (Grant Thornton) The number of female CEOs and senior managers has risen by almost 20 percentage points over the last few years. For comparison, this figure stood at 68% in 2015 and 68% in 2017.  77% of women say the biggest obstacle to gender equity in the workplace is the lack of information on how to advance. (Working Mother Research Institute) Only 41% of female survey participants, as opposed to 64% of male respondents, said they have a network of coaches, mentors, and sponsors offering them career guidance. 37% of women versus 64% of men said that their companies provide information on career paths that lead to executive roles. (Working Mother Research Institute) Additionally, women CEO statistics indicate that 74% of female employees understand what the specific requirements are for advancing to the highest-paying roles in their companies even though they don’t receive this type of information directly.  60% of women believe they have the same opportunities to advance as anyone else at their workplace versus 74% of men.  (Working Mother Research Institute) Similarly, 65% of women express they are satisfied with the way their careers are progressing, and so do 78% of men.  Male vs female CEO stats reveal that 59% of male employees aspire to become chief executives versus 40% of women.  (Working Mother Research Institute) Of those women who aspire to become CEOs, 6% are first-level managers (as opposed to 13% of men) and 39% are executives. The same goes for 40% of men hoping to take on the role of chief executive officer.  Businesses with high representations of women in leadership roles had a 35% higher return on equity and 34% higher total shareholder return in comparison with male-dominated companies.  (Catalyst) Female vs male CEO statistics compiled by an NGO during a review of 353 Fortune 500 companies show that the differences were most apparent in facial services, consumer discretionary, and consumer staples industries.
By Milica Milenkovic · September 24,2021

Leave your comment

Your email address will not be published.


There are no comments yet