Affiliate Disclosure

People Power: Finding the Best Crowdfunding Sites in 2021

Danica Jovic Image
ByDanica Jovic
July 14,2021

Over the past decade, online crowdfunding has become one of the most popular ways to launch projects, attracting billions of dollars in donations from all over the world and helping hundreds of thousands of dreams come to life. With veteran giants like Indiegogo and Kickstarter, and new platforms supporting original enterprises popping up every day, the crowdfunding landscape seems to have a spot open for anyone willing to put their idea out there. Could it really be that simple? Check out our list of the best crowdfunding sites in 2021 and find the perfect platform for you.

Show More...

Bottom line

Krowdster lets you purchase a range of marketing services, including press release creation and distribution, or Twitter promotion. There are also several bundles to choose from, but none of them supply you with all the options Krowdster offers. However, its compatibility with Indiegogo and Kickstarter balances this problem out, offering you crucial support in finding potential backers. Krowdster also enables advanced search options, allowing you to pick and choose the kind of backers you want for your project. Read Review

  • ⦿Database with 3.5+ million backers
  • ⦿Social media promotion
  • ⦿Connection with bloggers & editors from your niche
GET STARTED
On Krowdster Website
BEST FOR:
promoting Indiegogo and Kickstarter campaigns
MARKETING:
Marketing via 350 media outlets
SUPPORT:
via phone, email and online chat
Best for Personal Needs
2. GoGetFunding
GoGetFunding Logo
Bottom line

GoGetFunding is at the top of many people’s personal fundraising websites list. Aside from personal crowdfunding campaigns, you can also run projects related to small businesses, volunteering, healthcare, creativity, and many others. This crowdfunding platform supports different time frames for both short-term campaigns and those in need of continuous fundraising. Most importantly, unlike Kickstarter, GoGetFunding allows you to keep the money you raise even if you don’t reach your funding goal. Read Review

  • ⦿Low fees
  • ⦿Best for personal needs
  • ⦿Keep everything you raise
GET STARTED
On GoGetFunding Website
BEST FOR:
personal use
MARKETING:
Facebook and Twitter
SUPPORT:
24/7 support, personal fundraising coaches
Bottom line

The next candidate on our list of top crowdfunding websites is best known for its charity fundraising - but GoFundMe also supports a wide range of personal and business campaigns. If you need to run a campaign to pay off a medical debt or to publish your first novel, GoFundMe can help. It’s a fee-off donation platform, meaning that you pay only transaction fees. There are no other charges. Read Review

  • ⦿No platform fees
  • ⦿Instant withdrawals
  • ⦿Additional security measures
GET STARTED
On GoFundMe Website
BEST FOR:
charity fundraising
MARKETING:
Salesforce, Mailchimp, WordPress, and more
SUPPORT:
online form
Best for Creatives
4. Patreon
Patreon Logo
Bottom line

Patreon specializes in supporting artists, musicians, writers, and other creative workers. It’s praised for its flexibility and its easygoing content restrictions. The platform counts many writers, musicians, game developers, podcasters, and many others in its happy community. Unlike other crowdfunding sites, Patreon offers monthly subscription plans with recurring billing. It means that your patrons pay monthly to stay in touch with your work and enjoy various benefits like early access to new work, exclusive subscriber-only content, or insight into your creative process. Read Review

  • ⦿Multiple creative categories offered
  • ⦿Professional support with high-tier plan
  • ⦿Large donor community
GET STARTED
On Patreon Website
BEST FOR:
creatives
MARKETING:
social media channels
SUPPORT:
FAQ, guides, website form
Best for Small Businesses
5. Kickstarter
Kickstarter Logo
Bottom line

Kickstarter is one of the best crowdfunding sites for startups, creative individuals, and nonprofits. Thanks to its large base of backers, as well as extensive media outreach, Kickstarter is the first choice for fundraisers from all over the world. The platform enables exclusively time-limited projects that can take up to 60 days, but it doesn’t charge any fees if your project doesn’t reach the fundraising goal. Read Review

  • ⦿Affordable rates
  • ⦿Big base of backers
  • ⦿Time-limited campaigns
GET STARTED
On Kickstarter Website
BEST FOR:
creative projects
MARKETING:
Kickstarter experts
SUPPORT:
Help Center, FAQ
Bottom line

Indiegogo is a popular online crowdfunding platform that supports creative and tech projects alike. If you’re looking for fundraising sites with the lowest fees, Indiegogo should be on your list. Like Kickstarter, this platform charges a 5% fee from the money raised. There are also payment processing fees that vary based on your location and local currency. After completing your campaign, you can use Indiegogo’s InDemand service to continue collecting money for your project from backers who were late to the party. Read Review

  • ⦿Fixed and flexible timeframes
  • ⦿Marketplace for selling products
  • ⦿Great for tech projects
GET STARTED
On Indiegogo Website
BEST FOR:
Flexible or fixed business campaigns
MARKETING:
Indiegogo network, InDemand
SUPPORT:
Educational center, FAQ, send a ticket

Crowdfunding Marketing Services - Do You Really Need Them?





The answer is short – yes! If you have a revolutionary new idea, chances are you could use the expertise offered by crowdfunding services. You can develop really interesting and creative projects, but there’s no guarantee you’ll succeed in finding enough financial support. To increase your chances of making your idea a reality, you can hire experts from marketing agencies to help you reach the right audience. Then again, you could also choose not to spend hundreds of dollars on their services and instead get support from platforms that provide marketing opportunities at a much more affordable price.





Our Methodology for Evaluating Fundraising Platforms and Crowdfunding Marketing Services

We’ve created a list of the best crowdfunding sites for launching your fundraising project, as well as a list of sites that can help you organize its promotion. Although those are two different types of platforms, they have enough common ground for us to evaluate them using the same criteria.

Ease of Use

Whether you just want to publish your project or run an affiliate marketing program, a simple and easily navigable platform is crucial. Crafting and distributing press releases using the platforms on our list is a breeze, and they’re also suitable for tracking your visitors and creating a list of backers.

Services

The next stop in our crowdfunding platforms comparison includes the various services and support available on a given platform to help you promote your project and reach your fundraising goal. Here is the list of things we looked at:

Backer Directory
Finding people who are willing to invest is the hardest part of any campaign. Well-established platforms like Kickstarter and GoFundMe have a huge base of backers who have been supporting crowdfunding projects for years. But platforms can also have their own databases with backers, donors, and anonymous fans who frequent the best fundraising websites. Access to these lists and directories increases your chances of finding the right donor match for your idea. You can use various search tools to filter their lists and find investors who have previously supported projects similar to yours.

PR Distribution
The next important thing on our list is PR distribution. While large platforms have their own ways of promoting projects, which we’ll discuss later, you can also use professional PR services. They’ll draft and send a press release to the most popular media outlets about your campaign on the best crowdfunding site for you. Press release writing services vary in price depending on the number of words you need. This type of platform can also help you create a landing page before the campaign starts, so you can start generating a list of subscribers.

Affiliate Program
It’s important to note that most successful crowdfunding campaigns get lots of donations through affiliate links. Organizing and managing the affiliate program for your campaign requires the involvement of a lot of experienced people, which might become a problem if your resources are limited. This is where crowdfunding companies for running affiliate programs come in, as they help you automate the whole process.

Social Media Promotion
Promoting your campaign on social media channels is crucial, so you should certainly find a way to do that. A simple solution is purchasing the services some of the websites from our list offer.

Platforms like Krowdster and Crowd Funding Exposure will help you reach a large audience on Twitter, Facebook, and other channels.

Crowdfunding Platform Support
Depending on the kind of platform you opt for, funding websites offer either free customer support when it comes to launching your project or a complete rewrite of your project - provided you pay for it, of course. Our list includes only proven platforms with reliable and experienced crowdfunding support officers who will help you at every step of your campaign.

Pricing

Two pricing options exist depending on the platform you choose and the payment methods you prefer. If you decide to launch a campaign on one of the many crowdsourcing sites, you pay only platform fees (if you’re successful) and transaction fees, depending on the payment methods used. In case you want to purchase marketing, PR distribution, and other services for campaign promotion, other kinds of platforms offer diverse pricing plans.

Featured Snippet Image

Best Crowdfunding Sites: Our Top 5

  1. Krowdster
  2. GoGetFunding
  3. GoFundMe
  4. Patreon
  5. Kickstarter

Best Crowdfunding Sites Reviews

Krowdster Review
Krowdster Review Logo VISIT WEBSITE
Services and features

EXCELLENT

Pricing

AVERAGE

Support

AVERAGE

  • ⦿ Marketing via 350 media outlets
  • ⦿ Twitter marketing campaigns
  • ⦿ Chat support

Overview

Whether you need help promoting your crowdfunding campaign on the best fundraising sites or you’re striving to reach backers to support your project, Krowdster is the site for you. Launched in 2014, Krowdster offers marketing and PR services to help you promote and run crowdfunding campaigns. The company prides itself on having the largest backer registry with more than 3.5 million trustworthy donors – the main reason why so many fundraisers use its services.

Services

Krowdster is crowdfunding software used for promoting crowdfunding projects. It has many uses, ranging from PR and media list distribution to Twitter and Facebook promotion and, most importantly, access to its Backer Directory.

With Krowdster, you’ll have at your disposal backers from top crowdfunding sites like Kickstarter and Indiegogo. This is a game-changing service, and all potential crowdsourcers know it. Krowdster allows you to use special filters and narrow the scope of your search – looking for backers who have already supported projects similar to yours or those who have supported 10 or more crowdfunding campaigns, for example. Once you find them, you can collect their personal information from Indiegogo and connect with them on Facebook.

Pricing 

Krowdster offers several pricing options. You can purchase a singular service or opt for some of its bundles, which we recommend. For example, you can subscribe to the Backer Directory plan for $99 per month. For this, you’ll get access to the backer directory from some major funding sites, but that’s all. A better option would be to purchase the bundle that includes both the Backer Directory and Krowdster’s Twitter marketing service, which will set you back $129 a month.

Our Verdict

This funding site is a good choice for those who want to start their business crowdfunding project well-prepared. It can help you syndicate your press release to numerous media outlets and reach a broad audience via social media channels. Although it’s still more affordable than purchasing an agency’s services, Krowdster’s offer is on the pricier end.

+ Show more
GoGetFunding Review
GoGetFunding Review Logo VISIT WEBSITE
Services

AVERAGE

Pricing

EXCELLENT

Support

EXCELLENT

  • ⦿ PayPal and Stripe payment processing
  • ⦿ Hosts health-related fundraising projects
  • ⦿ Timed and ongoing campaigns

Overview 

If you’re looking for the best crowdfunding sites for personal use, GoGetFunding should be towards the top of your list. In operation since 2011, this site supports people running personal-cause campaigns. With this platform, you can launch a campaign for almost anything you can think of and you can do it from practically anywhere in the world. 

Services 

With GoGetFunding, you choose between ongoing and timed fundraising campaigns. Ongoing campaigns are suitable for those who need continued support from their backers. For instance, if you have a team of volunteers providing support to homeless people, you should run an ongoing campaign. GoGetFunding is also well-known for hosting campaigns related to medical issues, most of which are time-limited. 

Besides crowdfunding for personal use, you can create campaigns that support artists, startups, communities, religious camps, and many others.

This is also one of the rare platforms that allow you to run flexible campaigns – whether you reach your fundraising goal or not, you can keep the amount you collect. Unlike other similar platforms, GoGetFunding also enables you to access the money gathered during a campaign, not just after it’s over.  

However, there are some limitations when it comes to funding. Say you launch a timed campaign and you reach your funding goal before it ends – you won’t be allowed to receive donations anymore. Thankfully, GoGetFunding also lets you opt for overfunding, so this doesn’t have to be an issue. 

Pricing

Convenient for crowdfunding for nonprofits, GoGetFunding provides its service in exchange for 4% of each donation, plus another 2.9% for card processing fees. If you use PayPal or Stripe payment options, keep in mind that there are additional fees for their services, varying between $0.25 and $0.30 per transaction.

Our Verdict

Overall, GoGetFunding is the best choice for those who want to run campaigns catering to individual needs. It supports you by hosting your campaign but doesn’t tempt you with expensive marketing and PR services.

+ Show more
GoFundMe Review
GoFundMe Review Logo VISIT WEBSITE
Services

EXCELLENT

Pricing

EXCELLENT

Support

AVERAGE

  • ⦿ Mobile support
  • ⦿ Wide range of fundraising options
  • ⦿ Flexible campaigns

Overview

Based in San Diego, GoFundMe was established in 2010. The company describes itself as the internet’s largest social fundraising platform. It supports fundraising projects for both personal and business purposes. Over the past 10 years, GoFundMe has collected more than 120 million donations totaling more than $9 billion. The site is praised in the crowdfunding community for its easy-to-manage platform and supportive customer service department.  

Services 

GoFundMe is a fundraising platform that supports all sorts of personal and business projects. Whether you are collecting money to support a local school choir, to open your own small business, or to cover a family member’s medical bills, GoFundMe is an excellent option for you. 

GoFundMe projects are donation campaigns, meaning that you aren’t expected to give rewards to your donors. You can also choose whether you want to run a time-limited campaign or an ongoing campaign. The platform allows you to take the money you’ve collected even if you don’t reach your funding goal. Only the best crowdfunding websites allow you to do that. 

In addition to its personal and business fundraising business, the company operates GoFundMe Charity for non-profits. As an individual, you can use the GoFundMe platform to raise funds for the charity of your choice. The platform can also be used by charity organizations that are collecting funds for their own use.

GoFundMe shines when it comes to promoting your campaign. GoFundMe integrates with numerous platforms, including WordPress, Salesforce, and Mailchimp. 

Like other crowdsourcing sites, GoFundMe offers a free mobile app for iOS and Android devices. It allows you to set up, launch, and manage your campaign at any time you want, no matter where you are. 

Pricing 

In the United States, GoFundMe charges 2.9% plus $0.30 per donation. Percentages and charges vary by country. The site has established slightly lower charges for charities – 2.2% and $0.30. If you’re raising money for charity you can give donors the option of adding payment processing fees to their donations.

GoFundMe doesn’t charge donors fees, but it does provide an easy way for donors to support the platform with tips.

Our Verdict

GoFundMe is among the best online fundraising platforms for business, personal, and charity fundraising. It’s rated A+ by the BBB, and on Trustpilot, it has 4.6 stars of 5. It’s a secure and effective platform that allows you to withdraw funds immediately.

+ Show more
Patreon Review
Patreon Review Logo VISIT WEBSITE
Services

AVERAGE

Pricing

EXCELLENT

Support

EXCELLENT

  • ⦿ Multiple membership plans
  • ⦿ Expert support
  • ⦿ Rich FAQ page

Overview

Patreon is among the top fundraising websites for musicians, photographers, writers, game developers, actors, and other creators who want to profit from their work by interacting directly with customers and fans. It was launched in 2013 by musician Jack Conte and developer Sam Yam, who believed creators needed a place to launch and manage their work while assured a stream of financial support from subscribers.

Today, Patreon supports 200,000 individuals, creators mostly, who bring in more than $2 billion per year for their projects. 

Services 

Like Kickstarter and Indiegogo, Patreon is a fundraising platform that supports creative individuals and helps them craft unique campaigns. However, the Patreon model of support differs from other crowdfunding platforms because it is based on subscriptions. Instead of getting a one-time reward in return for a donation, Patreon donors receive long-term subscriptions that strengthen the patron-creator relationship. 

This arrangement is beneficial for both artists and fans. Patrons pay regularly for creators’ content and get exclusive access to creators’ working processes. Creators can look forward to a steady stream of monthly subscription payments as long as they continue pleasing patrons. 

Patreon has a huge base of donors. More than 6 million people currently fund projects each month. 

Another great thing about this platform is its flexibility. On the website, you’ll fund a dropdown menu with supported options for creators: musicians, visual artists, game creators, podcasters, writers, and so on. It’s also a great crowdfunding website for non-profits and education fundraising projects. 

Pricing 

Patreon offers three subscription models: Lite, Pro, and Premium. The Lite plan includes basic tools that help you create your project, attract patrons, and grow your relationship with fans. The platform charges a 5% fee for this plan in addition to standard payment processing fees. 

With the Patreon Pro plan, you’ll get tools for creating multiple membership tiers at different price points so you can optimize your business and earn more. You’ll also get useful analytics tools and integration with apps like WordPress and Crowdcast. You’ll pay standard payment processing fees with this plan plus 8% of the money you raise from patrons.

The Premium plan includes a variety of useful features that are not offered with the lower-tier plans. This is the best crowdfunding option, since you’ll get direct support from Patreon experts and better opportunities for advertising your content. The platform charges Premium creators a 12% monthly fee. 

Our Verdict

Patreon is a solid platform that allows artists and other creators to enjoy stable income through monthly subscription payments. Established creators will benefit the most from this platform, especially if they use Premium-tier business tools.

+ Show more
Kickstarter Review
Kickstarter Review Logo VISIT WEBSITE
Services

EXCELLENT

Pricing

EXCELLENT

Support

AVERAGE

  • ⦿ Projects We Love badge
  • ⦿ Informative FAQ section
  • ⦿ Backer rewards

Overview 

Launched in 2009, Kickstarter is one of the original and the best crowdfunding platforms. Over the years, it has successfully hosted more than 190,000 projects, with more than $5.4 billion pledged to initiatives from all over the globe. Priding itself on completed projects, the Kickstarter team is constantly working on improving its platform’s services to better support would-be kickstarters. 

Services 

Kickstarter is a New York-based funding platform that helps artists – musicians, writers, game developers, designers, dancers, actors, and many others – find donors to fund their ideas. If you simply look at the amount of money that passes through it, Kickstarter has clearly established itself as worthy of our trust. 

Arguably the best crowdfunding platform, Kickstarter will not only give you a platform for launching your campaign, but also connect you with its team of professionals, who are always there to support your ideas and help you develop them into a successful campaign. 

First of all, Kickstarter has the biggest base of backers in the world; more than 18 million people have used it to make donations to various causes. Of those, there are more than 6 million people who have pledged funds twice or more. 

Apart from launching your project for free, Kickstarter entrenches itself among the best crowdsourcing sites by honoring you with the Projects We Love badge if your idea stands out. More importantly, it features your campaign on the homepage and in the Kickstarter newsletter. Kickstarter also provides information on how to craft an eye-catching project and reviews it after submission. 

Pricing 

The Kickstarter fundraising platform takes a 5% fee from your donations. There are also payment processing fees that range between 3% and 5%, but Kickstarter doesn’t charge anything if your project doesn’t reach its goal. 

Our Verdict 

Kickstarter is a great place for creative types, art lovers, tech enthusiasts, and inventors alike. Considering how long it’s been around and its hordes of potential backers, it’s obviously one of the best fundraising websites out there.

+ Show more
Indiegogo Review
Indiegogo Review Logo VISIT WEBSITE
Services

AVERAGE

Pricing

EXCELLENT

Support

EXCELLENT

  • ⦿ InDemand service
  • ⦿ Perk rewards are optional
  • ⦿ Responsive customer support

Overview

Indiegogo launched in 2008, which makes this fundraising platform one of the oldest on the market. It was originally aimed at independent film creators, but soon Indiegogo expanded its scope to encompass all sorts of projects. In the years since it has grown exponentially in fame and reach, amassing an admirable army of backers and successful projects and becoming one of the best funding sites for small businesses and creative ventures. 

Services 

A top-notch crowdfunding website, Indiegogo supports both flexible and fixed-funding campaigns. A flexible campaign means no time constraints for achieving a milestone in your fundraising so long as the whole campaign lasts up to 60 days. Regardless of the amount you collect, you can withdraw the funds at any time. The second option means that you have a fundraising goal that needs to be completed before the campaign ends. 

Indiegogo is one of the best crowdfunding sites for business projects, as it has its own marketplace that you can use to promote and sell products you’ve created during the campaign.  

The options for running projects are numerous and cover practically every niche – from community-building and volunteering to tech projects. 

The latest addition to Indiegogo is InDemand, a service for raising money after you complete your campaign on Indiegogo or some other platform. Note that if you’re transitioning from a different site, you’ll have to pay an extra fee.

Pricing

Indiegogo charges a standard 5% fee on the money collected, but if you run a timed campaign and don’t reach your fundraising goal, the platform will not charge any fees. Like other crowdsourcing websites, Indiegogo works in accordance with the Stripe Agreement, so there’s a payment processing fee that varies based on your location and the currency you use. 

Additional fees include transfer and bank delivery fees.

If you enroll in the InDemand program, the platform fee remains the same for those who run their campaigns on Indiegogo: 5%. For those who run a campaign somewhere else and then switch to Indiegogo’s InDemand program, however, the platform charges a fee of 8%. Indiegogo doesn’t oblige you to give rewards to your backers, although it is recommended. 

Our Verdict

Like Kickstarter, Indiegogo is one of the world’s most popular fundraising sites. It is the best crowdfunding website for both tech and creative projects, and it offers some unique benefits like the InDemand feature.

+ Show more
FAQ
What is crowdfunding?

It’s a way of supporting tech, creative, or charity projects, personal causes, or entire communities with funds raised from various backers. Since becoming mainstream, crowdfunding has become a potential pillar of financial support for anyone who wishes to try their hand at it.

What is the best crowdfunding site?

This depends on your needs, meaning that you have to know how you’re going to develop your idea into a complete project before you choose a platform. Some sites are suitable for artists, others for tech projects. Indiegogo, for example, is a good choice for those wanting to run projects with flexible funding and timing goals, but it also supports stricter timeframes.

What percentage do crowdfunding sites take?

Hosting platforms usually take a 4-5% fee, but payment processing fees and additional bank fees need to be paid on top of that, so you should keep that in mind before you set your fundraising goal.

Is Crowdfunding a good idea?

Yes, if you have a unique offer to bring to the table. The best crowdfunding sites also offer tips on how to get the most out of your ideas and translate them into an outstanding project. If your project is interesting enough, the crowdfunding site will promote it on its homepage, attracting even more backers and donors.