73% of mobile internet users have come across slow-to-load websites.
Glacial loading times plague a huge number of websites. When building their online presence, many firms focus on attractive design but fail to take loading speed into consideration. Users with older devices or slow internet suffer even more from pages that don’t display correctly. When that happens, all your hard work goes to waste.
Most sites have a load time of between 8 and 11 seconds.
This doesn’t sound like much, but its UX impact on revenue can be extremely high. Each extra second it takes for a site to load results in a higher percentage of conversions lost. Users are impatient. If a site doesn’t display for them correctly right away, it’s reasonable for them to assume it’s not worth their time.
53% of the time, visitors to mobile sites leave a page that takes more than three seconds to load.
(Think With Google)
Consumers have become used to fast-loading sites. Their website user experience largely depends on how quickly they can access the information they want to see, so you can expect your bounce rate to drop if you speed up your site.
To help you accomplish this, you can try reducing your HTTP requests, minimizing your site files, and lowering your server’s response rate. You can also test your website on users themselves. One of the benefits of usability testing is that you’ll get a direct response about what needs to be changed.
A one-second delay in page response results in a 7% reduction in conversions.
Neil Patel’s UX statistics on conversions rates are eye-opening. According to him, if an eCommerce business makes $100,000 per day, a load delay of one second could potentially cost the company $2.5 million in lost sales every year. This is yet another stat that demonstrates the importance of quick, smooth websites that don’t make users wait. Your competitors have already optimized their UX; now it’s time for you to do the same.
Research from 2018 shows that most sites are between 1.3 MB and 2.5 MB in size, despite the recommended maximum of 500 KB.
Design facts show that the total size of your site files can have a significant influence on its speed. Images, scripts, and other files can bog everything down and make your platform lag. While it’s understandable to want a beautiful website, remember that no one will see it if it doesn’t load. You need to find the perfect balance between visual appeal and practicality.
Sites that load in five seconds see 25% higher ad viewability, 70% longer sessions, and 35% lower bounce rates than slow-loading sites.
UX case studies by Google Doubleclick provide more evidence that site speed greatly influences user behavior. A smooth-running, easy-to-navigate site makes them want to stay longer and potentially click on your site’s ads.
People form 75% of their judgment on a website’s credibility purely on its aesthetics.
(University of Surrey)
Human beings tend to react well to beautiful things, and websites are no different. The simple fact that a site is aesthetically pleasing will give off the impression of professional polish. However, don’t be fooled—if your site is beautiful but lacks functionality, users are bound to notice.
41% of people prefer simple website design, while 59% want something stunning.
Once again, website design statistics favor visually pleasing design. Of course, the best thing you can do is make a site that’s both attractive and simple to use, however tricky that might be.
67% of people want companies to be more authentic.
Consumers crave authentic experiences from companies. The market is oversaturated, so most of us feel like we’ve seen all there is to see. We want to find that one brand that stands out from the rest.
70% of users prefer when a company uses humor they can relate to.
User experience says humor is one of the best ways to appear relatable and charm consumers. If you manage to brighten someone’s day and give them something to laugh about, they’ll be more likely to respond well to your brand’s message.
54% of people want to see content that’s personalized to their interests.
Consumers want you to get to know them. Rather than providing a generic experience they could find anywhere else, they want real-time offers and localized ads. By doing this, you’ll show them you’re listening to what they want and need.
63% of users want to see more polished, curated content from companies.
UX statistics show that the quality of content plays a big role in how a company is perceived. Well-curated content looks professional and creates an air of credibility, so it’s important to focus on quality rather than quantity.
70% of people pay attention to bulleted lists.
Bullet points are a neat way to organize content. Include them on pages to make things visually pleasing and easy to read.
68% of users give up on a particular brand because they think that company doesn’t care about them.
No one wants to give money to a soulless corporation that doesn’t prioritize its users. The trick is to show both professionalism and understanding of consumers’ needs.
94% of people don’t trust outdated websites.
According to website design statistics, outdated websites simply look shady. They imply you either don’t care enough to keep everything up to date or that you lack the skill to maintain a website. They can also give the impression that your business is disreputable.
54% of marketing experts cited ad clutter as the biggest obstacle to good user experience.
It’s no secret that most users hate ads. This doesn’t, however, mean you can’t advertise anymore. It’s important to only run ads that are targeted to the right demographics and make sure they don’t get in the way of other content on your website.
420 million people around the world use ad blockers, and poor user experience caused by ads is the most cited reason.
UX stats on ad blockers also show that many ads are too aggressive. Take note of this; you can still advertise effectively, but you must make sure your ads aren’t disruptive. Above all else, aim to provide a frictionless, straightforward experience.
63% of people would think about messaging an online chatbot to communicate with a business or brand.
Most consumers have no issue with robot-operated chat boxes. As long as the bot can respond promptly to a simple inquiry, people are perfectly happy to use them.
79% of people would want a human to step in if a chatbot couldn’t solve a problem.
Of course, if a chatbot can’t solve the problem, user experience statistics indicate that there needs to be a real person who can step in and take over. Chatbots only go so far. To offer a complete service and resolve all issues, you need to employ professional customer service operatives.
86% of visitors want to see more information about a company’s products and services on its website.
Always provide as much info as you can to your customers. Be clear right from the start and show them that they can trust you enough to do business with you.
UX conversion statistics show that users tend not to trust brands that don’t provide full contact information on their website. People want to know who they’re dealing with, and withholding those details makes it seem like you’ve got something to hide.
47% of buyers see between three and five pieces of content before engaging with a sales rep.
Content provides a way for consumers to get to know a brand. Articles, videos, and interesting posts can give an insight into how a company does business and what its core values are. Consumers need to know this before they spend their money on your site.