50+ Eye-Opening Branding Statistics - 2022 Edition

ByIvana V.
February 04,2022

In the consumer society we live in, people are constantly bombarded with different products and services - from the moment they get up until they go to sleep, across different devices, and in real life.  A young company emerging in such a tough market can find it difficult to establish itself.  

And that’s where branding comes in. The primary purpose of branding is helping businesses stand out from the competition. Branding your company means sharing your brand values with customers and creating trusting relationships with them.

Top Branding Statistics (Editor’s Choice)

  • It takes 5 to 7 impressions for people to remember a brand.
  • Color improves brand recognition by up to 80%
  • 73% of consumers love a brand because of helpful customer service.
  • Presenting a brand consistently across all platforms can increase revenue by up to 23%. 
  • 1/3 of the world’s top 100 brands include the color blue in their logos.
  • 72% of the best brand names are made up words or acronyms. 
  • Brands with poor company branding pay 10% higher salaries.
  • Over 70% of brand managers consider building an audience more important than converting sales.
  • 89% of shoppers stay loyal to brands that share their values.
  • Brands that blog generate 67% more leads.

General Branding Stats

82% of consumers feel more positive about a brand after reading customized content.

(Demand Metric)

Creating meaningful content and publishing it on a regular basis is an excellent way to improve brand visibility and convey your company values to existing and potential consumers alike. A vast majority of people are left with positive emotions after reading content published by the brands they follow.

61% of people are more likely to buy from companies that deliver unique content.

(Contently)

On top of making your customers feel good, one of a kind content will inspire them to make a purchase. Contently’s stats about brand voice show that shoppers are more likely to buy products and services from brands that have a unique voice and share their content regularly.

94% of customers are likely to show loyalty to a brand that offers complete transparency.

(Label Insight)

A consumer behavior study which included 2,000 respondents suggests that people are significantly more loyal to brands that are transparent about different aspects of their business. When it comes to food and personal care products in particular, consumers value companies that are honest about the ingredients they use, Label Insight’s brand loyalty statistics inform.

On average, it takes 5 to 7 impressions for people to remember your brand.

(Pam Moore)

You need to put your brand out there for people to recognize it. With a plethora of brands on the market, people need to see your logo more than 5 times to be able to connect it with your company. We suggest taking advantage of social media and professional branding techniques to send a consistent yet dynamic brand message to consumers every day.

73% of consumers love a brand because of helpful customer service.

(Curatti)

As Curatti’s branding statistics remind us, a brand is made up of the sum of experiences people have with your company. Friendly and helpful customer service contributes greatly to forming a positive impression on customers, with almost three-quarters saying they love a brand precisely for that reason.

13% of consumers would pay 31-50% more for your products or services if they were under the impression that your business is making a positive impact on the world.

(Customer Thermometer)

Brand impressions matter, there’s no doubt about it. But did you know you can capitalize on promoting the values consumers view as upstanding? When a company cares about the environment, consumers don’t mind paying more for its products or services - in some cases up to 50% more.

73% of people prefer brands that personalize the shopping experience.

(WP forms)

If you are uncertain about what keeps customers coming back to some brands, we’ll let you in on the secret. People love a personalized shopping experience. Sending customized emails and offering special deals based on your customers’ previous purchases is perceived very well by the majority of modern shoppers.

Color improves brand recognition by up to 80%.

(Forbes)

Cultivating a brand image is fairly simple. Consistently using one color palette on your logo, products, digital content, and promotional material can drive your brand recognition up by as much as 80%.

But what is brand recognition? It’s the extent to which customers can correctly identify a brand when seeing a logo, a product, or anything else previously mentioned.

Presenting a brand consistently across all platforms can increase revenue by up to 23%.

(Forbes)

If your product packaging, social media posts, website, and promotional material send a uniform message about your brand identity and its core values, you are more likely to cash in. The importance of brand recognition comes down to higher revenue.

62% of consumers share online deals with their friends.

(WP Forms)

Offering great deals online can be the solution for businesses dwelling on how to grow their brand exposure. When you offer irresistible discounts online, more than 60% of people will be compelled to share them with their loved ones. Attractive online deals can increase your brand visibility - and fast.

64% of women and 68% of men have felt an emotional connection with a brand.

(Consumer Thermometer)

Strong branding provokes emotions, and no one is immune to this effect. Interest, trust, and optimism are the top three feelings people experience in relation to the brands they prefer. If you stir up such feelings with the products you offer, you have a shot at gaining loyal customers.

39% of consumers would start using a brand if it offered full product transparency.

(Label Insight)

The fact that over a third of consumers are open to using a new product provided it offered full product transparency is a testimonial to the importance of brand honesty.

59% of shoppers prefer to buy new products from the brands they trust.

(Invesp)

Yesterday’s successful branding efforts can help you launch new products today. If you had previously gained the trust of your customers, you’ll have no trouble introducing new lines of products, as almost 60% will be willing to try them out.

38% of moms are more likely to purchase products and services from brands other women “Like” on Facebook.

(Invesp)

According to Invesp, moms trust brands other women recommend on Facebook by liking them. Over a third of moms would buy products and services from brands deemed trustworthy by other female Facebook users.

(The Coca-Cola Company)

Brand recognition statistics published by the Coca-Cola Company indicate that pretty much every adult on the planet is familiar with their logo. The simple red and white color scheme and cursive font have earned the beverage company a global reputation and off the charts recognition.

Looking to manage your reputation online? Fill out the short survey below:

54% of consumers would like to see more video content from brands they support.

(HubSpot)

A HubSpot study that included 3,000 respondents reveals video content is the most engaging. More than half of the people surveyed indicated they wanted to see more video content from the brands they support, followed by interactive articles and social content.

Consistently presented brands are 3.5 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation.

(Demand Metric)

Brand consistency statistics published by Demand Metric suggest uniformly presented brands are 3.5 times more visible to customers. If people are aware of your product and know what your brand stands for, they are more likely to purchase items you produced. As simple as that.

63% of people pay particular attention to brands when choosing a smartphone.

(Statista)

According to Statista, people consider brands a vital decision-making factor when selecting a mobile phone. The same survey suggests that the importance of brands can’t be overlooked when choosing clothing items and tech gear either.

During the holiday season, 44% of US consumers give gifts purchased from brands they are loyal to.

(Kettle Fire)

As Kettle Fire’s brand stats reveal, almost half of all US consumers turn to their favorite brands when the holiday season comes. Companies that provide excellent products and nourish client relationships during the year get rewarded with increased profits.

86% of consumers prefer an authentic and honest brand personality on social networks.

(HubSpot)

There’s no question about whether modern shoppers enjoy learning all about the brands they love through social media. The answer is definitely yes, and companies already know it. But HubSpot’s brand statistics show most people strongly favor brands that are authentic and honest online.

53% of businesses rely on content marketing as a branding strategy.

(SmallBizTrends)

What is company branding without content marketing nowadays? Not much. More than half of businesses use carefully curated content to grab their target audience’s attention and brand themselves. Video material, blog articles, research, infographics, product reviews, and interviews are different types of content companies turn to most frequently.

1/3 of the world’s top 100 brands include the color blue in their logos.

(Design Buddy)

We have already established that color matters in creating a brand’s visual identity and that sticking to one is preferential. It’s also worth mentioning that the color of the ocean is a common denominator for the top 100 most recognizable brands. Design Buddy’s logo statistics show as many as 33% of the world’s most known brands use some shade of blue in their logos.

77% of B2B marketers say branding is crucial for growth.

(Circe Research)

Whether consumers or businesses are your target group, branding helps companies grow. According to Circle Research, almost 80% of B2B marketers agree that without it, their businesses couldn’t expand and develop.

Music can increase brand favorability by 46%.

(Man Made Music)

Most marketers focus on creating a visual identity for their brand. But have you considered sonic branding? If you add a characteristic sound to your brand, you could practically double your profit. Audio branding statistics by Man Made Music show consumers will be 46% more likely to choose your brand over the competition if you associate a recognizable tune with it.

77% of people refer to certain items by brand names.

(Crowdspring)

How many times have you asked for a Kleenex when you wanted a tissue? And have you noticed almost nobody says tablet anymore. We all refer to it as an iPad. How come? Some companies branded their products so well that they became commonplaces. Crowdspring’s brand awareness statistics suggest 77% of consumers use brand names instead of the names of actual objects when they speak.

(Crowdspring)

There are many criteria for a good logo. It needs to be simple, yet effective. It must be unique. Relating it to your brand needs to be a breeze. It has to grab the attention of consumers for 10 seconds so they could memorize it.

82% of investors say name recognition is an important factor guiding them in their investment decisions.

(Global Banking & Finance Review)

If you are relying on business investors in order to grow your company, you should know that more than 80% take brand name recognition into account when making an investment decision.

72% of the best brand names are made up words or acronyms.

(Crowdspring)

When we think of wildly successful brands with made up names, Google comes to mind first. The search engine got its name thanks to a misspelling of the world googol used in math to signify a very large number (1 followed by 100 zeros). The name was supposed to indicate the vast amount of information that can be found through it.

The top 4 qualities people use to describe why they are loyal to a brand are cost, quality, experience, and consistency.

(Facebook)

Brand stats revealed by Facebook after surveying 15,000 consumers indicate there’s a winning combination of factors people find appealing in brands which keeps them coming back. The research findings suggest consumers want quality products they can afford and a consistent experience with a brand every time they interact - it doesn’t matter through which channel of communication.

Employer Branding Statistics

Over 90% of people would consider leaving their job if offered a position in a company with an outstanding corporate reputation.

(Everyone Social)

There are many advantages of branding. The ability to attract talented employees to your company even if the people you’re interested in are already working in a different, less renowned corporation is one of them. A staggering 92% of respondents would at least consider jumping ship if offered a job in a company that branded itself as a good place to work at.

55% of job seekers say they abandoned a job application after reading a negative review about the employer.

(Career Arc)

On the other hand, creating a negative employer brand can cost you. Talent acquisition will be a challenge for a company with a bad employer reputation. Job seekers trust internet reviews of former employees, so try to end things on a good note when letting someone go.

(Lyfemarketing)

Your reputation as an employer matters. Once you establish your brand, you will be in a position to hire quality candidates without much effort. People will want to work for you because they relate to the brand you created. The many benefits of branding include the opportunity to find and train new staff affordably.

82% of people are more likely to trust a company whose senior executives actively use social media.

(CEO Hangout)

A vast majority of people will be more trusting of a company if its high-ranking employees have a social media presence. Naturally, in order for senior executives to contribute to company branding, they need to mention their place of work in a positive context in their posts.

69% of employers are working on employer branding strategies with their marketing teams.

(Career Arc)

Almost all business owners understand how important it is to create a positive work environment and spread the word about it. That’s why almost 70% of employers have already rolled up their sleeves and begun working with their marketing departments on this task and another 18% plan to start this year.

Only 21% of candidates would apply to work in a company that has a one-star rating on an employer review website.

(Career Arc)

Career Arc warns that if you gain a negative employer reputation, your talent pool will shrink to a fifth of its actual size. This stat really makes you think of the importance of branding, doesn’t it?

62% of job seekers change their perception of a company after seeing an employer respond to a review.

(Glossador)

However, your bad employer rating is not set in stone. According to Glossador, all it takes to change how job seekers view you as an employer is responding to a review. It’s reassuring to learn that 62% of people are interested in hearing both sides when forming an opinion.

Brands with poor company branding pay 10% higher salaries.

(Smart Dreamers)

If you think business branding is insignificant, think again. Not only will you find it more challenging to find new employees and retain existing ones if you maintain a poor company image, but you’ll also pay 10% more in salaries.

7 out of 10 hashtags on Instagram are branded.

(AdEspresso)

How to increase brand recognition? Both small start-ups and large enterprises use social media to this end. That’s why branded hashtags represent the majority of all Instagram hashtags. Form part of the branded hashtag movement to increase your brand name recognition.

55% of recruiting specialists around the globe have a proactive strategy for presenting their companies as desirable employers.

(LinkedIn)

Research conducted by LinkedIn reveals more than half of HR managers around the world diligently work on promoting their workplaces as attractive. If you’re in the other half, get down to business as soon as possible.

Social media (47%), company career website (21%), and marketing and advertising (12%) are the top three investments for growing an employer brand.

(Jobvite)

Almost half of the recruiters recognize the importance of social media in creating a positive company image. Potential new hires use Facebook, LinkedIn, and Instagram to get to know an employer before applying for a job, so pay attention to the message you’re sending about your corporate culture and make sure it aligns with your brand values.

Value Branding

77% of marketers feel branding is a crucial factor in future growth.

(Circle Research)

Marketers are well aware of the fact that a business needs to create a brand around which advertising efforts would revolve. In order for your company to grow, it’s critical to create a brand that customers can relate to.

Over 70% of brand managers consider building an audience more important than converting sales.

(Bynder)

It might seem odd to make driving sales a secondary goal, but as most brand managers already know - building an audience and establishing trust is a great branding strategy. It will eventually lead to sales conversion and customer loyalty.

43% of customers spend more money on brands they are loyal to.

(Fundera)

You may have been wondering: why is branding important in sales? Well, here’s your answer. Almost half of consumers express their loyalty to the brands they love by spending more money on their products than on those of the competition.

62% of consumers would boycott a brand that politically offends them.

(Consumer Thermometer)

As Consumer Thermometer’s study reveals, bad branding can have detrimental consequences for your business. Avoid expressing your personal opinions and political views through your brand unless you want to lose customers who don’t agree with them.

89% of shoppers stay loyal to brands that share their values.

(Fundera)

Why is brand value important? Because 56% of consumers stay loyal to brands that “get them,” and 89% of customers are loyal to brands that share their values. If the core values of your brand align with your customers’ values, you can count on them coming back to your products and services.

94% of people said they’d be highly likely to recommend a brand they were emotionally engaged with.

(Gensler)

Brand positioning statistics published in 2018 reveal that when a brand establishes a positive emotional connection with its customers, it has successfully positioned itself. What’s more, it can count on an astonishing 94% of those customers recommending it to other potential ones.

Only 48% of employees believe their leadership team, corporate communications, HR and marketing departments all speak about their brand with a unique voice.

(Exchange)

Corporate branding is all about creating a consistent brand image. It differs from product branding, where the goal is to distinguish a single product. To carry out this task successfully, large corporations need to start with their own employees. Communicating the values of their own brands to all the workers is the first step to consistently presenting a brand to the public.

Brands that blog generate 67% more leads.

(BrandBuddah)

Posting blogs on your company website can do your business a world of good. It is a fantastic way to emphasize your brand values, spark a conversation with your existing customers and draw new ones in. BrandBuddah suggests companies that blog on a regular basis boast 67% more leads than their counterparts that don’t share blog articles.

Small business branding

73% of small businesses invest in social media marketing as part of their branding efforts.

(The Manifest)

A 2019 study by the Manifest reveals that social media channels like Facebook, Instagram, and Twitter is the preferred branding method of small businesses. Branding via social media is popular with three quarters of small companies due to low costs involved and a wide reach of potential customers.

95% of small businesses intended to increase their marketing budgets in 2019.

(Smallbiztrends)

Branding and marketing are intricately connected. Your branding efforts won’t mean a thing if you don’t advertise them, and small businesses are aware of this. According to branding stats 2019 revealed by SmallBizTrends, nearly all small-business owners plan to increase their marketing budgets for this year.

34% of small businesses invest in video marketing.

(The Manifest)

Using video material to communicate your company’s key values and to engage with your customers is an effective way to brand y*our business. However, only a third of small businesses use video to this end.

64% of consumers purchase a product after watching a branded video on social networks.

(Forbes)

If you’re uncertain how to create a brand for your small business, here’s a little hint - video content on social media. Use Instagram Stories, product demonstrations, short branded ads, and influencer reviews to inspire people to buy from your brand. According to Forbes, creating consumer impressions through social media videos can generate a lot of leads.

More than 80 million small businesses use Facebook every month.

(Hootsuite)

A staggering number of small businesses has tapped into this network’s amazing potential. And their number keeps growing year after year by 23%, according to Hootsuite. SMBs use the social network to promote themselves and their offers, stay in touch with clients and share customized content.

How to build a brand?

After you’ve read our branding statistics,we hope you have an idea of the necessary steps, but here’s a recap, just in case.

Defining your company values is the first step to branding triumph. After that, you need to convey those values clearly to all your employees. Once everyone is on the same page about your branding strategy, you can go out and spread the word, unanimously.

With the huge popularity of social media, don’t forget to represent your brand on the channels your customers frequent. It can bring you a lot of exposure and new leads.

Sources

About the author

Ivana is a staff writer at SmallBizGenius. Her interests during office hours include writing about small businesses, start-ups, and retail. When the weekend comes, you can find her hiking in nature, hanging off of a cliff or dancing salsa.

More from blog

Thomas Jefferson once defined coffee as “the favorite drink of the civilized world.” Tea-lovers might disagree with Jefferson, but coffee industry statistics are clear: Millions of people today can’t imagine starting their day without a cup of the stimulating beverage. Coffee Industry Facts - Key Findings Brazil is the largest coffee producer (33%) and the largest exporter in the world. In 2020, 15 countries imported 76.4% of all coffee. An average American drinks 3.1 cups of coffee daily. By 2030, global coffee consumption is expected to grow by one-third. The US imported $5.7 billion worth of coffee in 2020. In 2020, Starbucks had the largest share of the coffee market - 40%.  General Coffee Industry Statistics Wondering where your daily cup of coffee comes from? And whether there will be enough coffee for all coffee-lovers in the future? These statistics will provide the answers.  With 33% of all coffee produced, Brazil is the largest coffee bean producer globally.  (Statista) Overall, about 50 countries worldwide produce coffee. Brazil takes first place by producing nearly a third of all coffee - about 69 million 60-kilogram bags. It’s followed closely by Vietnam, which produces almost 29 million bags annually. Even though coffee originated in Africa, this continent contributes only 12% to the world’s total production. Small farmers still produce 60% of the world’s coffee. (Carto.com) Considering how popular coffee is, you might expect that growing it is a fully mechanized process that takes place on vast plantations. However, the reality is that only 21% of all coffee is produced on farms more than 50 hectares in size. The majority of producers still pick coffee by hand in an intensive, once-a-year harvest.  Global coffee consumption increased 2% between 2019 and 2021. (International Coffee Organization)  On the other hand, the production went slightly downward in the same period, which led to minimizing the gap between production and consumption to 1.2 million bags.  By 2030, global coffee consumption is expected to grow by one-third. (Bloomberg) The estimates show that by 2030, the world will need an additional 200 million bags to keep up with the growing demand. The main causes of this growth are the expected wage growth and increase in population.  In 2020, 15 countries accounted for 76.4% of all coffee imports.  (World’s Top Exports) The five countries that import the most coffee are the US, Germany, France, Italy, and Canada. In 2020, these countries imported 47.7% of the worldwide total. Between 2019 and 2020, Germany increased its import volume by 9.4%, while Italy and the US reduced it by 7.5% and 2.8%, respectively. Brazil holds the top spot for coffee beans export.  (Statista) Brazil is prominent in our coffee statistics not only as the largest coffee bean producer in the world but also as the number one exporter. In 2020, Brazil exported almost $5 billion worth of coffee. Switzerland was the second-largest exporter, with $2.85 billion.  Europe accounts for 33% of the global coffee market. (International Coffee Organization)  It seems like Europe has the most coffee drinkers altogether. It’s closely followed by Asia and Oceania, with a market share of 22%, followed by Latin America (20%), and North America (19%). The coffee market in Europe is expected to stay stable throughout 2025 and beyond.  The average price of a cup of coffee ranges from $0.46 in Iran to $7.77 in South Korea. (Global Coffee Report)  The average price of a cup of coffee varies drastically worldwide. Recent studies have determined South Korea is the most expensive country to drink a cup of coffee in, with the average price being $7.77. On the other hand, the cheapest is Iran, where the average cup of coffee costs $0.46.  Only about 10% of coffee is roasted before being exported.  (International Coffee Association) Essentially, 90% of all coffee is exported green, which means that roasting actually takes place in the importing country. Since roasting technology differs from country to country, it also affects the overall taste of the coffee. The United States Coffee Market Statistics In this section, we take a look at the US coffee industry size, information on consumer behavior, and imports and exports. In 2020, an average American drank two cups of coffee per day. (National Coffee Association) One of the most interesting coffee drinking facts from the 2020 National Coffee Association report is that the average American coffee-drinker consumes 3.1 cups of coffee per day. Sixty-two percent of Americans drink coffee every day, while seven out of 10 Americans drink coffee at least once a week. The US imported $5.7 billion worth of coffee in 2020. (World’s Top Exports) Americans are among the most avid coffee consumers in the world, with more than 400 million cups of coffee drank per day. 67% of Americans purchased their coffee from the supermarket in 2019. (Statista)  Since a considerable percentage of Americans prefer gourmet coffee, one would expect them to shop for their favorite blend at their local coffee roastery or other specialty coffee shop. Still, it appears that customer retention levels in this segment of the industry are not particularly high - only 9% regularly choose this option. The majority of consumers purchase their coffee at the supermarket, 14% order coffee online, on Amazon, or elsewhere, while 13% buy it at their local coffee shop, according to the specialty coffee industry statistics. Almost 60% of all coffee served in the US is brewed from premium beans. (National Coffee Association) While gourmet coffee is rising in popularity, traditional coffee consumption has decreased 10% from 2019 to 2020.  In 2020, Starbucks had the most coffee shops in the US.  (Statista) With 15,444 stores in the US, Starbucks holds 40% of the US coffee shop market. Dunkin’, the food franchise that made history with 3 million customers daily, holds the second spot with slightly more than 9,000 stores. Tim Hortons, in third place, has 630 stores in the US. When translated into coffee sales, Starbucks generated $21.31 trillion in 2019, while Dunkin’ had $9.2 trillion. 41% of Americans used a drip coffee maker to brew coffee in 2020. (Statista) The second most popular method was the single-cup brewer with 27%, while 12% used an espresso machine to make coffee at home. Only 10% of respondents prefer cold brewing, 8% purchase ready-to-drink coffee in a can or a jar, while 7% purchase instant coffee in a can or a jar. Bean-to-cup brewer is used by 6%, while the remaining methods account for less than 5%.  Coffee Consumption Statistics Worldwide - by Demographic  Who are the people behind all these coffee-drinking facts and figures? Let’s find out. 72% of people over the age of 60 drink coffee every day. (National Coffee Association)  But it’s not just older adults who drink coffee regularly: More than half (54%) of Americans between the ages of 25 and 39 consume coffee, along with 40% of those aged 18-24. The latter group has, in fact, seen a 14% increase in coffee consumption since the beginning of 2021. In the US, women spend on average $400 more on coffee than men. (Perfect Brew) An average American woman spends approximately $2,327 each year on coffee, while an average man spends $1,934. Still, it seems that men simply drink cheaper coffee - if we were to compare coffee consumption per capita by gender, men take the lead with 2.22, compared to women’s 1.79.   Hispanic Americans are the most likely demographic group to drink coffee every day. (Perfect Brew) The survey conducted by the National Coffee Association looking to uncover coffee facts and statistics showed that Hispanic Americans are 65% more likely to consume coffee daily than members of any other ethnicity. 41% of millennials spent more money on coffee than on retirement plans in 2017. (Acorns Money Matters) In an Acorns study conducted in 2017, 41% of nearly 2,000 respondents born between the 1980s and early 2000s admitted to spending more on coffee than on retirement. Unsurprisingly, 39% also admitted to feeling anxious about their financial future.  Scientists and lab technicians are the heaviest coffee drinkers. (Perfect Brew) Among the top 15 professions that consume the most coffee, scientists and lab technicians take the top spot. Marketing and advertising professionals are second, while education administrators take the third spot. Writers and editors hold the fourth spot, while healthcare administrators take the fifth, according to a recent coffee industry analysis by Perfect Brew.  People aged 25-34 spend $2,000 in coffee shops yearly. (Amerisleep) There’s a stark difference between this age group and people over 65, who spend only $7 in coffee shops per year. People aged 18-24 spend $172 per year on average, while the 35-44 age group doesn’t shy away from spending $1,410. These figures could partially be the result of the shift toward remote work, as many remote workers find coffee shops to be more conducive to productivity than their homes.
By Vladana Donevski · May 10,2022
Anyone who has ever been on a hunt for unique handmade items, vintage treasures, and local artisan products has most likely heard about Etsy. This creative online marketplace started out in 2005 as a project by a group of enthusiasts from Brooklyn, New York. Etsy has soon become an online refuge for artists and artisans from all over the world.  The platform has grown into a $33.75 billion business from very humble beginnings. If you're interested in learning more about this eCommerce giant and its journey to the top, check out our Etsy statistics below.   Top Etsy Statistics: Editor’s Choice With a market cap of over $17 billion, Etsy is the 12th largest online marketplace globally. Etsy’s annual net income in 2021 reached $493 million. As of 2020, Etsy has 1,209 employees. 97% of Etsy sellers run their shops from home. 62% of sellers on Etsy are from the United States. In 2020, 81% of Etsy sellers identified as women. With a 25% seller share, Home & Living is the most popular category on Etsy. 71% of Etsy sellers consider it important to grow their business sustainably and responsibly. General Etsy Stats To better understand this eCommerce platform and its users, we've compiled a list of some general Etsy statistics. Read below to learn about the number of active buyers and sellers, the revenue Etsy has generated over the years, and the best-seller categories of products available for sale. With a market cap of over $17 billion, Etsy is the 12th largest online marketplace globally. (CompaniesMarketCap) With a market cap of $17.90b as of March 2022, Etsy scores above JD Health, Zalando, and Rakuten, to name a few prominent companies.  Etsy traffic statistics have increased majorly during 2020, boosting profits significantly. Nevertheless, the market is still dominated by eCommerce giants such as Amazon, Alibaba, Meituan, Jingdong, and Shopify. There were around 7.5 million active sellers on Etsy in 2021, a nearly 75% increase on 2020. (BussinessOfApps) Back in 2019, there were almost $2.7 million active sellers on Etsy. Only a year later, the figures went up over 60% to around 4.3 million people worldwide, only to balloon by nearly 75% to 7.5 million in 2021. As testified by many Etsy sellers, statistics have never looked so good. The reason behind such a steep surge is most likely the COVID-19 pandemic which forced many people to start selling online exclusively.  The number of active Etsy buyers reached 96.3 million in 2021. (BussinessOfApps) Compared to 2019, when some 46.3 million people bought goods on Etsy regularly, 2020 has brought a surge of over 75% for a record 81.8 million active buyers on the platform. This was then followed by a smaller but still impressive 17% increase to 96.3 million users in 2021. Judging by the Etsy buyer statistics, people have heartily embraced the online shopping model forced by the COVID-19 pandemic. As of 2020, Etsy has 1,209 employees. (Backlinko) We can get valuable insights by tracking workflow within a company. Etsy has been growing steadily over the past few years, and the growth was followed by an increase in the number of employees. The 2020 sales boom saw the workforce increase by 14.49%. These Etsy updated statistics do not include an additional 205 workers employed at Reverb, its daughter company. Most of the employees are based in the United States, but the company also has offices in Ireland, Germany, Canada, Australia, and more. Etsy Demographics Let’s take a closer look at the demographic stats and facts, as they provide insights into the target market for a product or service. Additionally, they can help identify new markets or assess the potential impact of changes in the economy or population on a business. By understanding the demographics of its customer base, a company can make better decisions about where to allocate its resources to maximize growth.  62% of Etsy’s sellers are from the United States. (Statista) Etsy seller statistics show the distribution of its sellers on a global level. As of June 2020, some 62% of Etsy's merchants were from the United States, while the remaining 38% come from other countries. The majority of them are from the UK (30%), followed by Canada (11%), Australia (7%), and  Germany (7%). Most of Etsy’s US sellers come from California (14%). (Statista) The figures from June 2020 indicate that 14 percent of the US Etsy sellers are located in California. During the measured period, Florida and Texas both contributed 7%, while Pennsylvania, North Carolina, and Washington had a 4% share of the total US seller market each. As of December 2020, 47.7% of Etsy employees were female. (Statista) We highly appreciate Etsy’s gender awareness and diversity politics, especially nowadays when women were only 5% of the CEOs appointed globally in 2020. Namely, the eCommerce giant has been trying to increase the number of women in leadership positions and on its Board of Directors. As of December 2020, 47.7 percent of its employees were female, along with 45.3% male workers and 7% that were classified as ‘other.’ Statistics on Etsy's global corporate demography indicate that the board positions are equally occupied by both males and females, with a 50-50% ratio.  In 2020, 81% of Etsy sellers identified as women. (Statista) (Etsy) The figures certainly show how one-sided the sellers’ market is, probably because women dominate the handmade arts & crafts niche. When it comes to Etsy users, statistics on the sellers used to favor women even more in the past. According to a report from 2015, as many as 86% of the sellers on the platform were female. 71% of Etsy sellers consider it important to grow their business sustainably and responsibly. (Etsy) Sustainability and value-driven manufacturing practices are essential to Etsy's community, as reflected in the items being sold on the site. This new approach to business resulted in self-organizing into online support groups. Nearly a quarter of Etsy sellers worldwide joined one of more than 10,000 Etsy Teams worldwide, where they can seek and provide support and collaboration opportunities.  97% of Etsy sellers run their shops from home. (Statista)  2020’s  Etsy statistics reveal that 97% of sellers run their shops from home. At the same time, 69% of respondents had started their Etsy shop as a way to supplement their income. For many Etsy sellers, their businesses are their primary source of income, and 69% of them consider their shop a business. More than half (55%) are multi-channel sellers.  Revenue and Sales Statistics Although Etsy's sale statistics recently didn't quite match the boom in 2020, the company is still going very strong. The pandemic has brought about a renewed interest in handmade and vintage items, increasing the platform’s popularity significantly in recent years. With a 25% seller share, Home & Living is the most popular category on Etsy. (Statista) Looking at the best-selling items on Etsy and their generated revenue, Statista compiled a list of the most popular categories among handmade Etsy sellers worldwide as of June 2020.  According to Etsy sales statistics by category, home and living is on the top of the list with a 25% seller share. This is followed by art and collectibles, which accounted for 21%, jewelry with 15%, and clothing with an 11% share.  The least popular group of products were pet supplies, electronics & accessories, and shoes, which accounted for only 1% of sellers each.  In 2020, Etsy was the eighth largest retail website in terms of online traffic. (Statista) The big dog among eCommerce websites, Amazon.com, had almost 3.68 billion visitors per month in 2020 followed by eBay.com with 1.01 billion visits on average each month. eBay, Rakuten, and Samsung also scored highly on the list.  With a monthly traffic average of 289.33 million visits, Etsy statistics had even top sellers jealous, contributing greatly to the platform’s huge revenue increase during that year. In 2020, Etsy generated $1.7 billion in total revenue. (Statista) The revenue of the online marketplace amounted to $1.7 billion in 2020, which represents a surge of more than 100 percent compared to the year before. Etsy had a market capitalization of $7.46 billion in 2019, just seven years after its official launch. According to industry experts, marketplace revenues (including sales listing and transaction fees), third-party payment processor fees, and seller service revenues are the company's main revenue streams.  Etsy’s annual net income in 2021 reached $493 million. (Statista) Looking at the Etsy sales statistics for 2021, there was a massive increase over the $349 million it made in 2020, which itself dwarfed 2019’s $95.89 million. The company is clearly doing something right, and at this rate, the future of eCommerce on the platform is looking very bright. Top sellers on Etsy earn $10,000 per year or more. (The Verge) Amid the many stories from Etsy's sellers regarding their earnings, the conclusion is that the most successful merchants earn $10,000 or more on the platform. Etsy shop statistics vary wildly between the various categories on the site, though. According to some top sellers, they get charged a flat 12% advertising fee that they cannot opt out of. This fee is 15% for other sellers, but that charge is optional.
By Danica Djokic · April 19,2022
Call centers are an inescapable element of running almost every customer-centric business. Regardless of whether you are offering a product or a service or using a call center to market them, you need to provide a line of communication with your customers.  Not all support and call centers actually require a phone line. Call center statistics show that the industry has moved online to a large degree, and many other trends are emerging as companies strive to provide a better customer experience.  Let’s see some of the most important stats about the call center industry in 2022. Call Center Industry Statistics - Key Findings The global market value of call centers is estimated to reach $496 billion by 2027. 87% of employees in call centers report high-stress levels at their job. The contact center software market will be worth $149.58 billion by 2030. Businesses lose approximately $75 billion yearly because of poor customer service. 35% of customers want customer support agents to help them resolve issues in one interaction. General Call Center Operation Statistics Call centers are an essential industry nowadays, especially as many people turn to customer support. After all, the world has made a significant shift toward performing most of its daily life online. So let's check some of the most important stats about this industry. The global market value of call centers is estimated to reach $496 billion by 2027. (Report Linker) Research suggests that the industry's value will keep increasing at a projected CAGR rate of 5.6% between 2020 and 2027. In-house call center solutions have a 5.5% projected growth rate during the same period, while outsourcing will grow by 5.9%. In 2020, US call centers accounted for 29.49% of the global call center market. (Report Linker) The overall global market was valued at $339.4 billion in 2020, with the US share at approximately $100.1 billion in 2020. Other notable markets worldwide were China, Japan, Canada, and Germany, all with strong growth estimates.  Almost a quarter of all call centers in the US made less than $250 million in 2020. (Statista) 24%, to be precise. 13% earned more than $25 billion. 4% made between $15 and $25 billion, while 19% earned anywhere from $5 to $15 billion, and another 19% made between $1 and $5 billion. The contact center software market will be worth $149.58 billion by 2030. (Grand View Research, Inc) According to call center statistics for software, the industry's market size is $28.09 billion in 2022, up from $23.9 billion in 2021. If it continues following the estimated CAGR of 23.2% between 2022 and 2030, it should reach a staggering $149.58 billion by 2030. In 2020, US call center businesses employed 2.83 million people. (Statista) The number of employees in the call center businesses grew steadily from 2014 when 2.51 million people worked in this industry. This trend changed in 2020, though, which saw a drop in the number of employees in the contact center industry compared to 2019’s 2.92 million. Businesses lose approximately $75 billion yearly because of poor customer service. (Forbes)  Based on research in NewVoiceMedia’s 2018 “Serial Switchers” report, Forbes announced in 2018 that many customers were abandoning companies due to poor customer service. Recent research conducted by Salesforce shows that 91% of customers will make another purchase at the same company after a good customer service experience.  In comparison, 70% said they would not buy a product from a company with long wait hours for customer support. If your company is struggling with similar issues, consider investing in call tracking software. Call Center Stats on Customer Satisfaction  Customer support is an essential part of providing a quality service, and companies need to pay close attention to customer satisfaction in this area. The following stats tell us more about customer preferences regarding call centers and support. 77% of customers appreciate proactive customer service. (Zippia) On top of wanting instant support, customers also expect customer representatives and sales reps to anticipate their needs and address them accordingly. Companies that can do that are much more popular with customers. 76% of customers prefer using different support channels depending on context. (Salesforce) According to the call center analysis by Salesforce, email is still the most popular customer support channel, followed by phone and in-person support. Online chat and mobile apps take fourth and fifth place, respectively. 78% of customers don’t like support agents that sound like they are reading from a script. (Zippia) Personalized sales and support communication has been the key for a while now. 52% of customers expect custom-tailored offers at all times, and 66% want the companies “to understand their unique needs and expectations.”  This is no small feat, especially for the largest call center companies serving thousands of customers. Ensuring your company uses good call center software is only half the battle. You’ll still need quality support agents who can convince your customers that their needs are important to your company. 50% of customers believe that the customer service and support from most companies need a major overhaul. (Salesforce) While half of the customers expect better customer support, 60% agree that companies need to improve their trustworthiness, and 55% think companies should work more on their environmental practices. Statistics show that companies focusing on “making the world a better place” always do well. Surprisingly, improving the product was ranked lower, as was using better technology and working on the overall business model. 35% of customers want customer support agents to help them resolve issues in one interaction. (Microsoft’s 2020 Report) Quick problem resolution should be one of the most important call center metrics. Over a third of customers in a Microsoft survey from 2019 said that resolving issues in one interaction should be a priority for the customer support team. 31% claimed that getting a knowledgeable agent is the most important, and 20% said that not having to repeat the same information is crucial. The latter seems like a growing problem, as more than half of customers felt that the departments providing support are not always in sync.  These are definitely the key call center metrics that every company should pay attention to. 92% of consumers hesitate when buying a product if it has no customer reviews. (Fan & Fuel) Worse still, 35% might not buy a product at all after reading just one negative review. According to Zendesk, word of mouth is also extremely powerful: 95% of customers will tell others about a bad experience, and 87% will share good ones.  Unfortunately, another survey shows that 79% of consumers who shared their poor online experience with customer support got ignored. Companies making this mistake should consider hiring a good reputation management service, as it will help improve their sales in the long run. Must-Know Information About Call Center Workers Despite the push toward automatization, live agents are still the pillars of any good customer support team. Here are some stats about the call center workforce. There were approximately 286,696 call center agents employed in the US in 2021. (Zippia) The majority of call centers are located in Texas, or more specifically in Dallas and Houston. The average age of a call center employee is 40 years. Furthermore, 67.2% of all agents are women, while 27.9% are men. 87% of employees in call centers report high stress levels at their job. (Cornell University) Handling customer requests every day is not an easy job. Customer support agents are typically the first line of defense against angry customers, leading to very alarming call center stress statistics. 80% of agents experience angry customers blaming them for things out of their control.  Undefined expectations, lack of incentives, and boredom with mundane, repetitive tasks cause agents to be miserable at work, which, in return, translates into poorer customer experience stats across the board. The average salary of a call center employee is $27,765 per year. (Zippia) Salaries for new agents start at around $20,000 per annum. Those of the 10% top-performing agents can go up to $36,000 or more. The turnover rate for call center agents is over 40% globally. (ICMI) (Mercer) When these call center turnover statistics are compared to the 22% average turnover rate across all industries in the US, it’s easy to see that job satisfaction levels in call centers are troublingly low. Companies need to look into ways of making the job less stressful for their employees and using modern technologies such as AI bots to help facilitate communication with customers. Call Center Technology Trends Good implementation of modern technologies is essential for improving call center statistics and metrics. Let’s check how big of a role software plays in customer support these days.   90% of businesses that use it find live chat software helpful for streamlining call center operations.  (Zippia) According to Zippia’s findings published in December 2021, 29% of all businesses and 61% of those in the B2B sector already use live chat software. 32% of businesses are implementing CRM systems to boost sales and enhance customer relationships. (Zippia) Customer Relationship Management software has an excellent track record of increasing customer engagement. Unfortunately, according to customer service and call center metrics, only a third of businesses make use of it currently. Considering that 31% of customer support teams think that their companies see their work as an expense rather than an opportunity to increase sales, this is not all that surprising. 87% of global organizations that implemented AI did so believing it would give them an advantage over the competition. (Statista) According to Statista, almost 90% of the organizations that implemented AI did so to keep up with the competition, while only 63% did so due to customer demand. Pressure to reduce costs was also a major factor (72%), along with the ability to move into new business spheres (78%). In 2020, 37% of all messages to brand social media accounts were related to customer service issues. (Sprout Social) (Statista) However, most messages (59%) were positive, as customers wished to express their happiness with an excellent experience they’ve had with the brand.  Call center statistics show that in 2020, 75% more customers used  Instagram to message businesses, while Facebook saw a 20% growth in this category. If you are considering implementing social media into customer support options, keep in mind that 18% of customers expect an immediate response; it might be worth investing in social media management tools to help your support team out.
By Vladana Donevski · April 11,2022

Leave your comment

Your email address will not be published.


1 comment
Steve M
8 months ago
reply arrow icon
In an age of immediacy and multi-tasking, where does on-hold audio branding rank on an 'effective vs annoying' scale?