23 Social Selling Statistics You Need to Know in 2022
ByIvan Stevanovic
March 17,2022
“He's a man way out there in the blue, riding on a smile and a shoeshine.”
That’s the way Arthur Miller described Willy Loman, the protagonist of his classic 1949 play “Death of a Salesman.”
Seventy years later, good salesmen are still out in the blue. Except that this is the blue of LinkedIn and Facebook, and million-dollar smiles have become million-dollar smileys.
Loman didn’t know much about social selling statistics, but he knew what all great salesmen know: Relationships build sales. You get to know your prospects and their needs. You build trust. When the time is right and prospects are ready to buy, they’ll think of you first.
That’s how it worked in 1949, and that’s how it works today. That’s why the very best sales professionals take advantage of every opportunity social media selling sites provide. They realize the potential of social networks to take interaction with customers to the next level. It’s called social selling now, but Willy Loman would recognize it as the honest hard work of building relationships and making sales.
Let’s take a look at some stats that could help the next generation of salesmen stay afloat in the big blue.
Key Social Selling Stats for 2022
- More than 50% of revenue across 14 major industries is generated by social sales.
- 75% of B2B buyers and 84% of C-level executives are influenced by social media when making purchasing decisions.
- 48% of companies identified expanding reach to new buyers as a benefit of social sales.
- Leaders in social sales attract 45% more sales than their peers and are 51% more likely to reach their quotas.
- Nearly 70% of sales professionals use social selling tools for lead development.
Statistics on Social Selling
More than 50% of revenue across 14 major industries is generated by social sales.
(LinkedIn - Truth About Social Selling)
This includes some of the largest industries, such as healthcare, advertising, logistics, and computer software. Social selling has become the dominant sales strategy in the new millennium, and harnessing its potential can be the difference between failed and successful enterprises.
98% of B2B enterprises see value in social selling, but only 49% of them have developed social selling programs.
(anthonyBarnum)
Despite the fact that nearly all companies understand the benefits of social selling, fewer than half have fully developed selling programs. This affects both customer outreach and retention.
Companies with formalized social selling processes are 40% more likely to hit revenue goals.
(Sales for Life)
According to the Sales for Life social media selling statistics infographic, 78% of companies with a developed social sales process were able to meet their revenue goals in the previous year. Those goals were achieved in only 38% of the cases by companies that don’t have a formalized process when making sales. These stats prove that there is a clear link between organized social selling and sales statistics.
48% of companies identified expanding reach to new buyers as a benefit of social sales.
(Sales For Life)
Forrester’s survey of social selling companies found that, for 48%, buyer outreach is a major benefit of social sales. Of the respondents, 45% mentioned staying connected with the buyer during the sales cycle, and 41% cited higher win rates and seller productivity as benefits.
Social sellers acquire and convert more customers.
(HubSpot)
When it comes to social selling, the statistics speak for themselves. Social sellers have a larger volume of new customers (65% vs 47%) and better customer conversion (46% vs 31%) compared to those who are not using social media for sales.
Leaders in social sales create 45% more opportunities than their lower-SSI peers and are 51% more likely to reach their quotas.
(LinkedIn - Social Selling Index)
The social selling index (SSI) is a measure of a salesperson's social selling skills and execution. According to LinkedIn social selling statistics, better social sellers generate more opportunities and reach their quotas easier.
Trust is the most important factor in closing deals for both sellers and decision-makers.
(LinkedIn - State of Sales Report 2019 Pocket Guide)
Recent research shows that 40% of professional sellers and 51% of decision-makers believe that trust is the key ingredient in closing deals. Companies building their brand should strive to earn the trust of their customers first and foremost. Social sales are a key ingredient in this, as they help create and nurture relationships with your customers, which in turn builds trust.
Selling on Social Media Statistics
There were 3.6 billion active social media users across the globe in 2020.
(Statista)
Nearly half of our planet’s population is using social networks and stats on social media show that this number is rising daily. By 2025, that number is projected to climb to 4.41 billion. Perhaps unsurprisingly, social networks have become the key sales and marketing tools of our age.
More than 70% of sales professionals and 90% of top performers use social selling tools.
(LinkedIn - State of Sales Report 2016)
Research shows that 71% of sales professionals use Facebook, Twitter, LinkedIn, and other networking platforms. Sales professionals are increasingly recognizing the importance of social media selling for boosting their quotas.
78% of social sellers make more sales than their counterparts who aren’t using social media.
(LinkedIn - Social Selling Index)
According to social media selling statistics research, more than three-quarters of those using social networks in the sales process have better results than those who rely on more traditional sales methods.
Nearly 70% of marketers but only 50% of sellers use social media to learn about buyer preferences and needs.
(Forrester)
Forrester’s employee survey regarding social media stats shows us that there is a significant gap between marketers and sellers when it comes to learning about their customers. This represents an untapped opportunity for sellers to learn more about their target demographic before trying to engage them in social sales.
A lack of confidence about engaging on social networks is the most common problem sales teams face when it comes to social sales.
(Forrester)
According to Forrester’s social selling infographic, 32% of those surveyed said their sales team’s lack of confidence when engaging people on social networks presents the largest obstacle to creating and sustaining a successful social selling program. Notable mentions include a limited understanding of social selling products (28%) and a general lack of training (27%). This implies that while most understand what is social selling, they don’t feel comfortable with their level of knowledge in its practical use.
Most professionals prefer using LinkedIn for sales.
(LinkedIn - State of Sales Report 2019 Pocket Guide)
Social media selling statistics show that most sales professionals use LinkedIn (70%) and Facebook (64%) to hunt down leads and close sales. When it comes to using social networks for business purposes, Twitter (43%), YouTube (41%), and Instagram (39%) are also prominent. LinkedIn was created as a networking platform for business professionals, and Facebook is the largest social network around, so it’s no surprise that it accounts for the majority of social sales activity on the web.
B2B Sales Statistics
75% of B2B buyers and 84% of C-level executives are influenced by social media when making purchasing decisions.
(IDC)
If you’re planning on targeting the B2B sector, selling through social media is your best bet. LinkedIn and Facebook are the largest networks when it comes to social selling to the B2B crowd. Many companies are investing in their social media teams for this precise reason.
96% of business professionals would be more inclined to buy products or services from businesses whose sales professionals understand the needs of their business.
(LinkedIn - State of Sales Report 2019 Pocket Guide)
According to LinkedIn sales stats, business professionals want to feel like salespeople truly understand their particular business and its challenges. A personalized approach to social media sales is much more likely to generate new customers and retain old ones.
Only 36% of B2B executives believe that sales reps truly understand their business problems and offer clear solutions.
(Linkedin)
Forrester’s research shows that most B2B execs don’t believe sales representatives truly have their best interests at heart. If you want to boost your social selling stats in 2022, you have to make an effort to convince decision-makers that you can provide clear and efficient solutions that work for their business.
Most decision-makers (89%) find consistent marketing and sales language important, but nearly half (48%) say they receive different information from the sales and marketing teams.
(LinkedIn - State of Sales Report 2019 Pocket Guide)
The lack of coordination between marketing and sales teams can have a devastating impact on your social sales statistics. There are many social selling examples showing that this rift is a real concern. Companies looking to increase their social selling through LinkedIn or other social networks need to ensure that their marketing and sales teams are presenting non-conflicting information to potential clients. A unified sales and marketing effort will attract significantly more potential buyers.
31% of B2B professionals say they can build deeper relationships with their clients thanks to social sales.
(CSO Insights)
When it comes to business sales statistics, nurturing relationships play a key role in the success of any company. A third of business professionals interviewed by CSO Insights say one of the key benefits of social sales is the ability to build more meaningful relationships with their clients.
39% of B2B professionals say social selling reduces their lead search time, while for 33%, it increases their number of leads.
(CSO Insights)
Many of the professionals interviewed by CSO Insights said their social selling stats improved primarily because the channel allowed them to generate more leads in a shorter period. The ability to speed up your lead searching process and find more leads is priceless in the highly competitive B2B world.
Statistics on Social Selling Tools
Sales technology helps nearly three-quarters of sales professionals to close more deals.
(LinkedIn - State of Sales Report 2019 Pocket Guide)
According to LinkedIn’s pocket guide, a whopping 73% of those interviewed said they were able to close more deals and improve their sales stats after implementing CRM tools or other sales technologies.
Planned investment in sales tech grew by 53% in the past five years.
(LinkedIn - State of Sales Report 2019 Pocket Guide)
Social selling statistics show that companies are investing more money into sales technology each year. In addition, most sales professionals (55%) expect this trend to continue throughout the coming year. As the social selling industry grows, so will the need to invest in and use sales technologies.
Nearly 70% of sales professionals use social selling tools for lead development.
(CSO Insights)
According to a survey by CSO Insights, 68.9% of respondents said they primarily use social selling tools to develop leads. Other notable uses include account research (64.9%), call preparation (60.3%), and stakeholder research (58.6%).
More than half of sales professionals use CRM tools like Salesforce and Microsoft Dynamics.
(LinkedIn - State of Sales Report 2019 Pocket Guide )
Social selling facts show that CRM tool usage is on the rise. Research done by LinkedIn shows that 64% of sales professionals are now using various CRM tools, which represents an increase of 28% compared to 2017. They also make more use of collaboration tools like Google Docs, Microsoft Office, and Dropbox.
Frequently Asked Questions
What does social selling mean?
Social selling is the process of developing relationships with customers while making sales. It is often confused with social marketing, but the focus is more on building one-on-one relationships than reaching large crowds. Therefore it tends to focus on decision-makers, CEOs, and other business professionals, rather than the average consumer.
Is social selling effective?
Yes. In fact, 98% of sales reps with more than 5,000 LinkedIn connections meet or surpass quotas, according to the Sales Benchmark Index. Companies with formalized social selling processes are 40% more likely to hit their revenue goals.
What percentage of sales come from social media?
Of those marketers who use social media to help with sales, 78% have reported achieving an increase in sales numbers. Those selling through social media also also attract a larger volume of customers (65%) and have higher customer retention (46%).
Social media selling information is scarce, and we don’t have precise numbers on how much revenue is generated. Nevertheless, the numbers clearly show that those using social media to boost their sales achieve higher quotas than their peers who use more traditional sales methods.
Why is social selling important?
It allows sales and B2B professionals to reach more customers, attain higher sales numbers, close more deals, and build more trust with potential prospects. Social selling stats show that more than 50% of revenue in 14 common industries is generated by social sales.
How do I start social selling?
Social selling is a three-pronged process. It involves establishing a brand, listening to your customers’ feedback on social networks, and finally engaging them through those social networks. Social sales are all about building relationships, so make sure to focus your marketing and sales efforts on building a rapport with your customers. Good luck!
Final Thoughts
There you have it - all the social selling statistics you need to know in 2022. Whether you’re a small business owner, are contemplating becoming one, or are simply interested in modern sales trends, we hope these stats will be useful to you. Remember that nurturing relationships is the name of the sales game, and social sales are there to help you do just that.
Sources
(Sales for Life)
(CSO Insights)
(CSO Insights)
(Forrester)
(IDC)
LinkedIn - Social Selling Index)
(LinkedIn - State of Sales Report 2016)
(LinkedIn - State of Sales Report 2019 Pocket Guide)
(LinkedIn - State of Sales Report 2019 Pocket Guide)
(LinkedIn - State of Sales Report 2019 Pocket Guide)
(LinkedIn - Truth About Social Selling)
Statista
(anthonyBarnum)
(CSO Insights)
(Forrester)
(HubSpot)
(Linkedin)
LinkedIn - Social Selling Index)
(LinkedIn - State of Sales Report 2019 Pocket Guide)
(LinkedIn - State of Sales Report 2019 Pocket Guide)
(LinkedIn - State of Sales Report 2019 Pocket Guide)
(LinkedIn - State of Sales Report 2019 Pocket Guide)
(Sales For Life)
About the author
Ivan is an energetic ambivert with a passion for creative writing, music, languages and technology. He loves writing about small businesses and startups, and is on a constant mission to help you make the most informed choices about the various aspects of running your own business. In his free time, he enjoys playing and listening to music, biking, cooking, reading novels and playing video games.
More from blog
Thomas Jefferson once defined coffee as “the favorite drink of the civilized world.” Tea-lovers might disagree with Jefferson, but coffee industry statistics are clear: Millions of people today can’t imagine starting their day without a cup of the stimulating beverage.
Coffee Industry Facts - Key Findings
Brazil is the largest coffee producer (33%) and the largest exporter in the world.
In 2020, 15 countries imported 76.4% of all coffee.
An average American drinks 3.1 cups of coffee daily.
By 2030, global coffee consumption is expected to grow by one-third.
The US imported $5.7 billion worth of coffee in 2020.
In 2020, Starbucks had the largest share of the coffee market - 40%.
General Coffee Industry Statistics
Wondering where your daily cup of coffee comes from? And whether there will be enough coffee for all coffee-lovers in the future? These statistics will provide the answers.
With 33% of all coffee produced, Brazil is the largest coffee bean producer globally.
(Statista)
Overall, about 50 countries worldwide produce coffee. Brazil takes first place by producing nearly a third of all coffee - about 69 million 60-kilogram bags. It’s followed closely by Vietnam, which produces almost 29 million bags annually. Even though coffee originated in Africa, this continent contributes only 12% to the world’s total production.
Small farmers still produce 60% of the world’s coffee.
(Carto.com)
Considering how popular coffee is, you might expect that growing it is a fully mechanized process that takes place on vast plantations. However, the reality is that only 21% of all coffee is produced on farms more than 50 hectares in size. The majority of producers still pick coffee by hand in an intensive, once-a-year harvest.
Global coffee consumption increased 2% between 2019 and 2021.
(International Coffee Organization)
On the other hand, the production went slightly downward in the same period, which led to minimizing the gap between production and consumption to 1.2 million bags.
By 2030, global coffee consumption is expected to grow by one-third.
(Bloomberg)
The estimates show that by 2030, the world will need an additional 200 million bags to keep up with the growing demand. The main causes of this growth are the expected wage growth and increase in population.
In 2020, 15 countries accounted for 76.4% of all coffee imports.
(World’s Top Exports)
The five countries that import the most coffee are the US, Germany, France, Italy, and Canada. In 2020, these countries imported 47.7% of the worldwide total. Between 2019 and 2020, Germany increased its import volume by 9.4%, while Italy and the US reduced it by 7.5% and 2.8%, respectively.
Brazil holds the top spot for coffee beans export.
(Statista)
Brazil is prominent in our coffee statistics not only as the largest coffee bean producer in the world but also as the number one exporter. In 2020, Brazil exported almost $5 billion worth of coffee. Switzerland was the second-largest exporter, with $2.85 billion.
Europe accounts for 33% of the global coffee market.
(International Coffee Organization)
It seems like Europe has the most coffee drinkers altogether. It’s closely followed by Asia and Oceania, with a market share of 22%, followed by Latin America (20%), and North America (19%). The coffee market in Europe is expected to stay stable throughout 2025 and beyond.
The average price of a cup of coffee ranges from $0.46 in Iran to $7.77 in South Korea.
(Global Coffee Report)
The average price of a cup of coffee varies drastically worldwide. Recent studies have determined South Korea is the most expensive country to drink a cup of coffee in, with the average price being $7.77. On the other hand, the cheapest is Iran, where the average cup of coffee costs $0.46.
Only about 10% of coffee is roasted before being exported.
(International Coffee Association)
Essentially, 90% of all coffee is exported green, which means that roasting actually takes place in the importing country. Since roasting technology differs from country to country, it also affects the overall taste of the coffee.
The United States Coffee Market Statistics
In this section, we take a look at the US coffee industry size, information on consumer behavior, and imports and exports.
In 2020, an average American drank two cups of coffee per day.
(National Coffee Association)
One of the most interesting coffee drinking facts from the 2020 National Coffee Association report is that the average American coffee-drinker consumes 3.1 cups of coffee per day. Sixty-two percent of Americans drink coffee every day, while seven out of 10 Americans drink coffee at least once a week.
The US imported $5.7 billion worth of coffee in 2020.
(World’s Top Exports)
Americans are among the most avid coffee consumers in the world, with more than 400 million cups of coffee drank per day.
67% of Americans purchased their coffee from the supermarket in 2019.
(Statista)
Since a considerable percentage of Americans prefer gourmet coffee, one would expect them to shop for their favorite blend at their local coffee roastery or other specialty coffee shop. Still, it appears that customer retention levels in this segment of the industry are not particularly high - only 9% regularly choose this option. The majority of consumers purchase their coffee at the supermarket, 14% order coffee online, on Amazon, or elsewhere, while 13% buy it at their local coffee shop, according to the specialty coffee industry statistics.
Almost 60% of all coffee served in the US is brewed from premium beans.
(National Coffee Association)
While gourmet coffee is rising in popularity, traditional coffee consumption has decreased 10% from 2019 to 2020.
In 2020, Starbucks had the most coffee shops in the US.
(Statista)
With 15,444 stores in the US, Starbucks holds 40% of the US coffee shop market. Dunkin’, the food franchise that made history with 3 million customers daily, holds the second spot with slightly more than 9,000 stores. Tim Hortons, in third place, has 630 stores in the US. When translated into coffee sales, Starbucks generated $21.31 trillion in 2019, while Dunkin’ had $9.2 trillion.
41% of Americans used a drip coffee maker to brew coffee in 2020.
(Statista)
The second most popular method was the single-cup brewer with 27%, while 12% used an espresso machine to make coffee at home. Only 10% of respondents prefer cold brewing, 8% purchase ready-to-drink coffee in a can or a jar, while 7% purchase instant coffee in a can or a jar. Bean-to-cup brewer is used by 6%, while the remaining methods account for less than 5%.
Coffee Consumption Statistics Worldwide - by Demographic
Who are the people behind all these coffee-drinking facts and figures? Let’s find out.
72% of people over the age of 60 drink coffee every day.
(National Coffee Association)
But it’s not just older adults who drink coffee regularly: More than half (54%) of Americans between the ages of 25 and 39 consume coffee, along with 40% of those aged 18-24. The latter group has, in fact, seen a 14% increase in coffee consumption since the beginning of 2021.
In the US, women spend on average $400 more on coffee than men.
(Perfect Brew)
An average American woman spends approximately $2,327 each year on coffee, while an average man spends $1,934. Still, it seems that men simply drink cheaper coffee - if we were to compare coffee consumption per capita by gender, men take the lead with 2.22, compared to women’s 1.79.
Hispanic Americans are the most likely demographic group to drink coffee every day.
(Perfect Brew)
The survey conducted by the National Coffee Association looking to uncover coffee facts and statistics showed that Hispanic Americans are 65% more likely to consume coffee daily than members of any other ethnicity.
41% of millennials spent more money on coffee than on retirement plans in 2017.
(Acorns Money Matters)
In an Acorns study conducted in 2017, 41% of nearly 2,000 respondents born between the 1980s and early 2000s admitted to spending more on coffee than on retirement. Unsurprisingly, 39% also admitted to feeling anxious about their financial future.
Scientists and lab technicians are the heaviest coffee drinkers.
(Perfect Brew)
Among the top 15 professions that consume the most coffee, scientists and lab technicians take the top spot. Marketing and advertising professionals are second, while education administrators take the third spot. Writers and editors hold the fourth spot, while healthcare administrators take the fifth, according to a recent coffee industry analysis by Perfect Brew.
People aged 25-34 spend $2,000 in coffee shops yearly.
(Amerisleep)
There’s a stark difference between this age group and people over 65, who spend only $7 in coffee shops per year. People aged 18-24 spend $172 per year on average, while the 35-44 age group doesn’t shy away from spending $1,410. These figures could partially be the result of the shift toward remote work, as many remote workers find coffee shops to be more conducive to productivity than their homes.
By Vladana Donevski ·
May 10,2022
Anyone who has ever been on a hunt for unique handmade items, vintage treasures, and local artisan products has most likely heard about Etsy. This creative online marketplace started out in 2005 as a project by a group of enthusiasts from Brooklyn, New York. Etsy has soon become an online refuge for artists and artisans from all over the world.
The platform has grown into a $33.75 billion business from very humble beginnings. If you're interested in learning more about this eCommerce giant and its journey to the top, check out our Etsy statistics below.
Top Etsy Statistics: Editor’s Choice
With a market cap of over $17 billion, Etsy is the 12th largest online marketplace globally.
Etsy’s annual net income in 2021 reached $493 million.
As of 2020, Etsy has 1,209 employees.
97% of Etsy sellers run their shops from home.
62% of sellers on Etsy are from the United States.
In 2020, 81% of Etsy sellers identified as women.
With a 25% seller share, Home & Living is the most popular category on Etsy.
71% of Etsy sellers consider it important to grow their business sustainably and responsibly.
General Etsy Stats
To better understand this eCommerce platform and its users, we've compiled a list of some general Etsy statistics. Read below to learn about the number of active buyers and sellers, the revenue Etsy has generated over the years, and the best-seller categories of products available for sale.
With a market cap of over $17 billion, Etsy is the 12th largest online marketplace globally.
(CompaniesMarketCap)
With a market cap of $17.90b as of March 2022, Etsy scores above JD Health, Zalando, and Rakuten, to name a few prominent companies. Etsy traffic statistics have increased majorly during 2020, boosting profits significantly. Nevertheless, the market is still dominated by eCommerce giants such as Amazon, Alibaba, Meituan, Jingdong, and Shopify.
There were around 7.5 million active sellers on Etsy in 2021, a nearly 75% increase on 2020.
(BussinessOfApps)
Back in 2019, there were almost $2.7 million active sellers on Etsy. Only a year later, the figures went up over 60% to around 4.3 million people worldwide, only to balloon by nearly 75% to 7.5 million in 2021. As testified by many Etsy sellers, statistics have never looked so good. The reason behind such a steep surge is most likely the COVID-19 pandemic which forced many people to start selling online exclusively.
The number of active Etsy buyers reached 96.3 million in 2021.
(BussinessOfApps)
Compared to 2019, when some 46.3 million people bought goods on Etsy regularly, 2020 has brought a surge of over 75% for a record 81.8 million active buyers on the platform. This was then followed by a smaller but still impressive 17% increase to 96.3 million users in 2021. Judging by the Etsy buyer statistics, people have heartily embraced the online shopping model forced by the COVID-19 pandemic.
As of 2020, Etsy has 1,209 employees.
(Backlinko)
We can get valuable insights by tracking workflow within a company. Etsy has been growing steadily over the past few years, and the growth was followed by an increase in the number of employees. The 2020 sales boom saw the workforce increase by 14.49%.
These Etsy updated statistics do not include an additional 205 workers employed at Reverb, its daughter company. Most of the employees are based in the United States, but the company also has offices in Ireland, Germany, Canada, Australia, and more.
Etsy Demographics
Let’s take a closer look at the demographic stats and facts, as they provide insights into the target market for a product or service. Additionally, they can help identify new markets or assess the potential impact of changes in the economy or population on a business.
By understanding the demographics of its customer base, a company can make better decisions about where to allocate its resources to maximize growth.
62% of Etsy’s sellers are from the United States.
(Statista)
Etsy seller statistics show the distribution of its sellers on a global level. As of June 2020, some 62% of Etsy's merchants were from the United States, while the remaining 38% come from other countries. The majority of them are from the UK (30%), followed by Canada (11%), Australia (7%), and Germany (7%).
Most of Etsy’s US sellers come from California (14%).
(Statista)
The figures from June 2020 indicate that 14 percent of the US Etsy sellers are located in California. During the measured period, Florida and Texas both contributed 7%, while Pennsylvania, North Carolina, and Washington had a 4% share of the total US seller market each.
As of December 2020, 47.7% of Etsy employees were female.
(Statista)
We highly appreciate Etsy’s gender awareness and diversity politics, especially nowadays when women were only 5% of the CEOs appointed globally in 2020. Namely, the eCommerce giant has been trying to increase the number of women in leadership positions and on its Board of Directors.
As of December 2020, 47.7 percent of its employees were female, along with 45.3% male workers and 7% that were classified as ‘other.’ Statistics on Etsy's global corporate demography indicate that the board positions are equally occupied by both males and females, with a 50-50% ratio.
In 2020, 81% of Etsy sellers identified as women.
(Statista) (Etsy)
The figures certainly show how one-sided the sellers’ market is, probably because women dominate the handmade arts & crafts niche.
When it comes to Etsy users, statistics on the sellers used to favor women even more in the past. According to a report from 2015, as many as 86% of the sellers on the platform were female.
71% of Etsy sellers consider it important to grow their business sustainably and responsibly.
(Etsy)
Sustainability and value-driven manufacturing practices are essential to Etsy's community, as reflected in the items being sold on the site. This new approach to business resulted in self-organizing into online support groups. Nearly a quarter of Etsy sellers worldwide joined one of more than 10,000 Etsy Teams worldwide, where they can seek and provide support and collaboration opportunities.
97% of Etsy sellers run their shops from home.
(Statista)
2020’s Etsy statistics reveal that 97% of sellers run their shops from home. At the same time, 69% of respondents had started their Etsy shop as a way to supplement their income. For many Etsy sellers, their businesses are their primary source of income, and 69% of them consider their shop a business. More than half (55%) are multi-channel sellers.
Revenue and Sales Statistics
Although Etsy's sale statistics recently didn't quite match the boom in 2020, the company is still going very strong. The pandemic has brought about a renewed interest in handmade and vintage items, increasing the platform’s popularity significantly in recent years.
With a 25% seller share, Home & Living is the most popular category on Etsy.
(Statista)
Looking at the best-selling items on Etsy and their generated revenue, Statista compiled a list of the most popular categories among handmade Etsy sellers worldwide as of June 2020.
According to Etsy sales statistics by category, home and living is on the top of the list with a 25% seller share. This is followed by art and collectibles, which accounted for 21%, jewelry with 15%, and clothing with an 11% share.
The least popular group of products were pet supplies, electronics & accessories, and shoes, which accounted for only 1% of sellers each.
In 2020, Etsy was the eighth largest retail website in terms of online traffic.
(Statista)
The big dog among eCommerce websites, Amazon.com, had almost 3.68 billion visitors per month in 2020 followed by eBay.com with 1.01 billion visits on average each month. eBay, Rakuten, and Samsung also scored highly on the list.
With a monthly traffic average of 289.33 million visits, Etsy statistics had even top sellers jealous, contributing greatly to the platform’s huge revenue increase during that year.
In 2020, Etsy generated $1.7 billion in total revenue.
(Statista)
The revenue of the online marketplace amounted to $1.7 billion in 2020, which represents a surge of more than 100 percent compared to the year before. Etsy had a market capitalization of $7.46 billion in 2019, just seven years after its official launch. According to industry experts, marketplace revenues (including sales listing and transaction fees), third-party payment processor fees, and seller service revenues are the company's main revenue streams.
Etsy’s annual net income in 2021 reached $493 million.
(Statista)
Looking at the Etsy sales statistics for 2021, there was a massive increase over the $349 million it made in 2020, which itself dwarfed 2019’s $95.89 million. The company is clearly doing something right, and at this rate, the future of eCommerce on the platform is looking very bright.
Top sellers on Etsy earn $10,000 per year or more.
(The Verge)
Amid the many stories from Etsy's sellers regarding their earnings, the conclusion is that the most successful merchants earn $10,000 or more on the platform. Etsy shop statistics vary wildly between the various categories on the site, though. According to some top sellers, they get charged a flat 12% advertising fee that they cannot opt out of. This fee is 15% for other sellers, but that charge is optional.
By Danica Djokic ·
April 19,2022
Call centers are an inescapable element of running almost every customer-centric business. Regardless of whether you are offering a product or a service or using a call center to market them, you need to provide a line of communication with your customers.
Not all support and call centers actually require a phone line. Call center statistics show that the industry has moved online to a large degree, and many other trends are emerging as companies strive to provide a better customer experience.
Let’s see some of the most important stats about the call center industry in 2022.
Call Center Industry Statistics - Key Findings
The global market value of call centers is estimated to reach $496 billion by 2027.
87% of employees in call centers report high-stress levels at their job.
The contact center software market will be worth $149.58 billion by 2030.
Businesses lose approximately $75 billion yearly because of poor customer service.
35% of customers want customer support agents to help them resolve issues in one interaction.
General Call Center Operation Statistics
Call centers are an essential industry nowadays, especially as many people turn to customer support. After all, the world has made a significant shift toward performing most of its daily life online. So let's check some of the most important stats about this industry.
The global market value of call centers is estimated to reach $496 billion by 2027.
(Report Linker)
Research suggests that the industry's value will keep increasing at a projected CAGR rate of 5.6% between 2020 and 2027. In-house call center solutions have a 5.5% projected growth rate during the same period, while outsourcing will grow by 5.9%.
In 2020, US call centers accounted for 29.49% of the global call center market.
(Report Linker)
The overall global market was valued at $339.4 billion in 2020, with the US share at approximately $100.1 billion in 2020. Other notable markets worldwide were China, Japan, Canada, and Germany, all with strong growth estimates.
Almost a quarter of all call centers in the US made less than $250 million in 2020.
(Statista)
24%, to be precise. 13% earned more than $25 billion. 4% made between $15 and $25 billion, while 19% earned anywhere from $5 to $15 billion, and another 19% made between $1 and $5 billion.
The contact center software market will be worth $149.58 billion by 2030.
(Grand View Research, Inc)
According to call center statistics for software, the industry's market size is $28.09 billion in 2022, up from $23.9 billion in 2021. If it continues following the estimated CAGR of 23.2% between 2022 and 2030, it should reach a staggering $149.58 billion by 2030.
In 2020, US call center businesses employed 2.83 million people.
(Statista)
The number of employees in the call center businesses grew steadily from 2014 when 2.51 million people worked in this industry. This trend changed in 2020, though, which saw a drop in the number of employees in the contact center industry compared to 2019’s 2.92 million.
Businesses lose approximately $75 billion yearly because of poor customer service.
(Forbes)
Based on research in NewVoiceMedia’s 2018 “Serial Switchers” report, Forbes announced in 2018 that many customers were abandoning companies due to poor customer service. Recent research conducted by Salesforce shows that 91% of customers will make another purchase at the same company after a good customer service experience.
In comparison, 70% said they would not buy a product from a company with long wait hours for customer support. If your company is struggling with similar issues, consider investing in call tracking software.
Call Center Stats on Customer Satisfaction
Customer support is an essential part of providing a quality service, and companies need to pay close attention to customer satisfaction in this area. The following stats tell us more about customer preferences regarding call centers and support.
77% of customers appreciate proactive customer service.
(Zippia)
On top of wanting instant support, customers also expect customer representatives and sales reps to anticipate their needs and address them accordingly. Companies that can do that are much more popular with customers.
76% of customers prefer using different support channels depending on context.
(Salesforce)
According to the call center analysis by Salesforce, email is still the most popular customer support channel, followed by phone and in-person support. Online chat and mobile apps take fourth and fifth place, respectively.
78% of customers don’t like support agents that sound like they are reading from a script.
(Zippia)
Personalized sales and support communication has been the key for a while now. 52% of customers expect custom-tailored offers at all times, and 66% want the companies “to understand their unique needs and expectations.”
This is no small feat, especially for the largest call center companies serving thousands of customers. Ensuring your company uses good call center software is only half the battle. You’ll still need quality support agents who can convince your customers that their needs are important to your company.
50% of customers believe that the customer service and support from most companies need a major overhaul.
(Salesforce)
While half of the customers expect better customer support, 60% agree that companies need to improve their trustworthiness, and 55% think companies should work more on their environmental practices.
Statistics show that companies focusing on “making the world a better place” always do well. Surprisingly, improving the product was ranked lower, as was using better technology and working on the overall business model.
35% of customers want customer support agents to help them resolve issues in one interaction.
(Microsoft’s 2020 Report)
Quick problem resolution should be one of the most important call center metrics. Over a third of customers in a Microsoft survey from 2019 said that resolving issues in one interaction should be a priority for the customer support team.
31% claimed that getting a knowledgeable agent is the most important, and 20% said that not having to repeat the same information is crucial. The latter seems like a growing problem, as more than half of customers felt that the departments providing support are not always in sync.
These are definitely the key call center metrics that every company should pay attention to.
92% of consumers hesitate when buying a product if it has no customer reviews.
(Fan & Fuel)
Worse still, 35% might not buy a product at all after reading just one negative review. According to Zendesk, word of mouth is also extremely powerful: 95% of customers will tell others about a bad experience, and 87% will share good ones.
Unfortunately, another survey shows that 79% of consumers who shared their poor online experience with customer support got ignored. Companies making this mistake should consider hiring a good reputation management service, as it will help improve their sales in the long run. Must-Know Information About Call Center Workers Despite the push toward automatization, live agents are still the pillars of any good customer support team. Here are some stats about the call center workforce.
There were approximately 286,696 call center agents employed in the US in 2021.
(Zippia)
The majority of call centers are located in Texas, or more specifically in Dallas and Houston. The average age of a call center employee is 40 years. Furthermore, 67.2% of all agents are women, while 27.9% are men.
87% of employees in call centers report high stress levels at their job.
(Cornell University)
Handling customer requests every day is not an easy job. Customer support agents are typically the first line of defense against angry customers, leading to very alarming call center stress statistics. 80% of agents experience angry customers blaming them for things out of their control.
Undefined expectations, lack of incentives, and boredom with mundane, repetitive tasks cause agents to be miserable at work, which, in return, translates into poorer customer experience stats across the board.
The average salary of a call center employee is $27,765 per year.
(Zippia)
Salaries for new agents start at around $20,000 per annum. Those of the 10% top-performing agents can go up to $36,000 or more.
The turnover rate for call center agents is over 40% globally.
(ICMI) (Mercer)
When these call center turnover statistics are compared to the 22% average turnover rate across all industries in the US, it’s easy to see that job satisfaction levels in call centers are troublingly low.
Companies need to look into ways of making the job less stressful for their employees and using modern technologies such as AI bots to help facilitate communication with customers.
Call Center Technology Trends
Good implementation of modern technologies is essential for improving call center statistics and metrics. Let’s check how big of a role software plays in customer support these days.
90% of businesses that use it find live chat software helpful for streamlining call center operations.
(Zippia)
According to Zippia’s findings published in December 2021, 29% of all businesses and 61% of those in the B2B sector already use live chat software.
32% of businesses are implementing CRM systems to boost sales and enhance customer relationships.
(Zippia)
Customer Relationship Management software has an excellent track record of increasing customer engagement. Unfortunately, according to customer service and call center metrics, only a third of businesses make use of it currently. Considering that 31% of customer support teams think that their companies see their work as an expense rather than an opportunity to increase sales, this is not all that surprising.
87% of global organizations that implemented AI did so believing it would give them an advantage over the competition.
(Statista)
According to Statista, almost 90% of the organizations that implemented AI did so to keep up with the competition, while only 63% did so due to customer demand. Pressure to reduce costs was also a major factor (72%), along with the ability to move into new business spheres (78%).
In 2020, 37% of all messages to brand social media accounts were related to customer service issues.
(Sprout Social) (Statista)
However, most messages (59%) were positive, as customers wished to express their happiness with an excellent experience they’ve had with the brand.
Call center statistics show that in 2020, 75% more customers used Instagram to message businesses, while Facebook saw a 20% growth in this category.
If you are considering implementing social media into customer support options, keep in mind that 18% of customers expect an immediate response; it might be worth investing in social media management tools to help your support team out.
By Vladana Donevski ·
April 11,2022
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1 comment
Alex
5 months ago
How confident are you that some statistics dating as far back as 2017 are still valid today?
