60 Retail Statistics to Help You Build Your Business in 2021

October 27,2021

The 2021 retail statistics, facts, trends and hacks collected on this page will fill you in on the most recent research from reputable sources.

The line between online and brick-and-mortar businesses gets blurrier by the day. More and more offline stores are building and integrating multiple online platforms. On the other hand, some digital native brands are establishing physical shops that sell no products but simply provide retailtainment in the shape of refreshing beverages and pick-up services.

Statistics on online shopping vs in store shopping, the still unchallenged supremacy of brick-and mortar-shopping, and the surprisingly demanding marketing methods. You’ll need all of these if you plan on surviving another year (or 10) as a retailer.

The most popular industry trends seem to lean towards extreme personalization. Users’ real-time emotional and behavioral data, purchase history, and mood analysis are taking analytics technologies to the next level. A deep understanding of every single consumer's personal desires and preferences promises to mirror the intimate, 1-on-1, in-store relationships, only by the millions.

Behavior-based analysis leads to personalization and data driven optimization, which brands and retailers are using to much greater effect in 2021.

Top Retail Statistics to Look out for in 2021, Editor’s Choice:

  • Digitally native brands are predicted to open 850 brick-and-mortar stores in the next 5 years.
  • E-commerce retail sales are expected to account for 13.7% of retail sales worldwide in 2019.
  • 62% of customers expect personalized discounts or offers based on past purchases.
  • An average SMB’s monthly income amounts to $22,340.
  • 81% of shoppers do online research before committing to a purchase.
  • 31% of consumers say they do their shopping while flipping through their social media accounts.
  • 82% of consumers say they are more likely or much more likely to purchase from a brand with multiple delivery options.
  • When shopping for new products, 49% of US consumers start by looking at Amazon.
  • In-store shopping is still the preferred retail channel for 82% of Millennials, even the ones who also engage in online shopping.
  • The Trump administration’s tariffs on $200 billion of Chinese exports increased from 10% to a hefty 25% in May 2019.

Retail in the US accounts for $2.6 trillion in sales.

(Select USA)

US retail companies operate via a wide array of well-established distribution channels. The sector employs 42 million people in small “mom-and-pop” shops as well as large department stores, and the competitive environment spurs innovation, efficiency, and reliability.

US SMB retailers process about 482 transactions per month.

(Vend, 2018 Retail Benchmark Report)

The 2018 Vend’s Retail Benchmarks Report analyzed the sales and revenue data of over 13,000 Vend customers. The analysis of retailers statistics indicate that New Zealand business owners processed more than 500 monthly transactions, while North American ones processed 426. Vend analyzed retailers who mostly owned 1-10 stores. Any way you look at it, that’s a healthy number of transactions.

An average SMB’s monthly income amounts to $22,340.

(Vend, 2019 Retail Benchmark Report)

According to Vend’s analysis of the US retail sales statistics, that’s with a gross margin of 50.96%. This incredible figure defies the predicted demise of small retail. 

But the numbers differ across industries:

Furniture retailers take the lead with $39,572 per month. Beauty industry retailers follow with $18,644, with special thanks to special circumstances, as people buy lipstick, deodorant, and conditioner more often than they do furniture. After all, beauty is a lifetime addiction.

Some of the most profitable retail industries by net margin are building supplies and distribution centers, which frequently see a 5% net margin.


According to Investopedia, distribution centers, along with lumber and building supply retailers, are more lucrative than most other types of retail. Different retail trends apply to a 2x4, as it doesn’t age and go out of style the same way as electronics, clothes, and similar products. Usually, these items will not qualify for a discount over time, thus maintaining a higher net margin.

46% of retail participants reported closing establishments in 2018.


Nevertheless, 68% still planned to open more establishments in 2019. While the situation on the high street has grown more complex and competitive, this finding proves that the physical store is still a vital sales channel for retailers.

37% retail professionals claim they had to close their establishments due to poor location choice.


In the same 2019 Geoblink report on retailing today, 87% of retail professionals stated that a store’s location was a priority to their business. Most, therefore, understand the importance of a suitable store location but fail to deliver, highlighting a strong point of vexation for high street retailers.

75% of consumers don’t necessarily identify quality with high prices.


If their products lack in quality, pushing up the prices is unlikely to help retailers cheat their way into people’s wallets. A rise in alternative brand popularity suggests a lower price point, an original idea, and a unique selling point can often beat established competitors. Perhaps unexpectedly, consumer statistics indicate that bragging about one’s retail street-smarts after getting a particularly good deal for a quality item has become a trend in itself.

While pricy brands are still effective status symbols, they seem to be going out of style at a faster pace than one could imagine. Consumers are becoming increasingly educated on pricing strategies and often do extensive product research before committing to a purchase. Many are now prioritizing value.

Over 78% of consumers would choose to spend money on an experience or an event.

(Retail Trends 2019, Report)

The 2019 KPMG Retail Report sheds light on new retail marketing trends - live experiences. These sensory-central events usually exert a substantial impact on customers, helping them get in physical contact with the product/service and have a good time while they’re at it.

KPMG is a network of professional service firms that employs 207,050 people in three lines of services: financial audit, tax, and advisory. Their 2019 study confirms a global surge in experiential retail (alternative experiences in a physical retail environment, including live music, virtual reality, cafés and lounges, and even interactive art).

Six in 10 consumers would meet with a sales associate if possible. Jewelry shoppers are extremely interested in such an opportunity (eight in 10 would not pass it up).


In light of this retail industry data, Gary Ambrosino, CEO of TimeTrade, stresses the importance of improving the connection between digital and physical stores. As consumers are growing more interested in personalized services, retailers need to focus on providing a better in-store experience.

In his view, consumers’ future shopping experiences will be shaped by the omnichannel retail trend. Another tendency he foresees is the rise of the digital-savvy and well-informed consumer, a trend that will force yet another shift in the way retail businesses are run.

62% of customers expect personalized discounts or offers based on past purchases.


Recent retail consumer trends indicate that staying competitive isn’t always about employing the flashiest, state-of-the-art data analysis methods and customer-pleasing hacks. Consumers have been far too pampered for far too long. They now expect retailers to go out of their way to make recommendations and record users’ behavior. While personalized recommendations might seem like additional effort to some, they have now become standard practice.

Compared to total US consumer spending, the consumer spending share on live experiences and events has increased by 70% since 1987.

(Retail Trends 2019, Report)

In a growing effort to enjoy their lifestyle, people are cherishing and prioritizing experiences over material possessions. Recent retail industry analysis shows a burgeoning need in consumers to satiate their immediate needs. They spend less on buying things and more on doing things - and sharing what they do on social media. From theaters to bars to stores, businesses are doing their best to adapt to this shift.

69% of consumers believe attending live experiences helps them connect better with the brand, their friends, and their community.

(Retail Trends 2019, Report)

In an excellent example of a live experiential take on retail experience as a new retail marketing style, IKEA hosted a sleepover for over 100 customers in one of their shops. The event included a sleep expert who provided advice on how to get a good night’s sleep and what type of mattress would best suit customers’ sleeping style.

77% of consumers, including 60% of Millennials, have fostered relationships with specific brands for over 10 years.

(In Moment)

InMoment’s 2018 US Retail CX Trends Report explored the way brand loyalty affects customers’ willingness to share their data and purchasing experiences. Most of their retail statistics come from satisfied customers. The happier people are with a product/service, the more likely they are to share their feelings with others, including friends and family.

(Retail Trends 2019, Report)

The holiday season is yet another proof that experiential retail, or retailtainment, is the future. The long-awaited and longer-announced decline of brick-and-mortar stores never took into account the overwhelming hedonism prevalent nowadays. And retail industry data shows the desire for experiences has been on the rise for a while now.

52% of people regularly take pictures of their meals.

(Retail Trends 2019, Report)

Happiness is only real when shared, right? As the 2019 KPMG report shows, as many as 11% of respondents take at least one picture of their food per week, while 9% are unable to go a day without capturing what they’re consuming.

This behavior has triggered an avalanche of highly aesthetic retail market trends - arranging food, lighting, and store interior to appear Instagram-friendly. Appealing to buyers’ vanity and making them look happy and well-off on social media also brings free advertising and word-of-mouth recommendations. This way, consumers’ friends and family are likely to see retailers’ service in the best possible light.

In the UK, supermarket plastic bag usage has fallen by 86% in 2018.


More and more retailers are working towards replacing plastic bags with paper variants. This helps build up brand reputation and, most of all, it helps customers feel good about themselves.

Recent retail industry data shows “fighting for the right cause” and advocating for positive change on a global scale can benefit a brand’s marketing efforts a great deal. Luckily for our planet, the imposed altruism coincides with higher profits.

Another plastic reduction measure is the 5p charge per plastic bag in England, which slashed plastic bag usage by 86%. Seven major retailers issued 7.6 billion single-use bags in 2014, but that figure was down to just over a billion in 2017-18, estimates suggest.

Retail and food services in the US accounted for $513 billion in November 2018.


In 2018, food retail industry sales were up by 4%, with the expected surge near the end of the year, on the eve of the holiday season. A robust economy, optimistic attitude towards the future, and strong unemployment figures added to the overall positive numbers.

The most useful kind of data retailers used to evaluate point of sale performance was internal sales data (79%).


The next most helpful items on the Geoblink’s list were In-store shopper behavioral data (65%) and customer data such as addresses and loyalty card information (55%). This shows how retailers have started using collected and analyzed customer data to influence the tactical implementation of their business strategies.

73% of consumers use multiple channels to shop.

(Harvard Business Review)

Hardly any retail industry company can afford not to run their business on multiple channels. A Study of 46,000 Shoppers demonstrates that omnichannel retailing works. The broad array of capabilities drives the engagement of core shoppers with the retail brand and ultimately draws them to the physical store.

Traditional retailers with physical stores will do better by leveraging the power of online marketing. Synchronizing the physical and the digital worlds will provide their shoppers with a seamless, multi-channel experience that online counterparts still cannot match.

eCommerce Retail

81% of shoppers do online research before committing to a purchase.


It’s much easier to skim through 150 different products and compare prices in an hour on your phone than spend a month casually strolling the streets in search of the perfect hair straightener.

It makes sense, then, for users to do their research online, even if they plan to make a purchase in-store. As many as 60% of consumers start their product search on the search engine. And according to Adweek’s article on retailing statistics, 61% will read product reviews before making any purchase. On average, a consumer will visit three stores before making a purchase.

In 2018, retail ecommerce sales grew 23.3% over 2017.


Physical sales are still customers’ top favorite purchase option. Still, the penetration of online commerce into consumers’ lives has been growing steadily for years now, showing no signs of slowing down. What’s more, the less popular sectors are expected to become more open for ecommerce options. Ecommerce growth for 2020, and 2021 is expected to hit 19.8%, and 18%, respectively.

70% of Millennials put their faith in online consumer reviews and opinions.

(Retail Dive)

A product with a hundred positive reviews and comments in which complete strangers go into details describing their interaction with restaurant staff, noodles, and payment options is a sure-thing, young consumers will tell you. With no memory of a world without the Web, many of these tech-savvy customers use brand reviews at their fingertips to conduct pre-purchase research, making online buying more circumspect.

67% of Millennials and 56% of Gen X consumers prefer to shop online.

(Business Wire)

As online shopping vs in store shopping statistics indicate, web-based purchases are slowly taking the lead. How does one win customers over to brick-and-mortar shopping? Going back to the roots of customer experience and branding. Gen X consumers are often more brand-loyal than Millennials, so consider this as part of your retail branding strategy.

When shopping for new products, 49% of US consumers start by looking at Amazon.


According to Survata's Amazon study data, 36% of consumers start their search on a search engine. Only 15% go directly to brands or retailers. Amazon’s dominance over retailers becomes even more insane come holiday season. Also, 84% of US consumers plan on buying a gift on Amazon this year. Other online sales statistics indicate that half of them expect to spend at least 50% of their holiday budgets on Amazon.

84% of retailers say VoC analytics are important, and 59% were investing in it by the end of 2019.


Kalypso’s 2018 Digital Innovation Research came up with this figure. Salesforce research also backs this trend up with their research. In their predictions for 2019, they noted that retailers should have a clear picture of their customer base and act on it to compete effectively. Why? “Because merely competing on price (and even product) is a losing proposition.”

36% of 25 to 34-year-olds in the UK use review sites such as TripAdvisor and Yelp.

(Retail Trends 2019, Report)

Retailing statistics indicate that the introduction of smartphones, together with a global financial crisis, made consumers more price-savvy and informed than ever. Modern shoppers never want to pay the full price in their lives if they can help it. And they aren’t afraid to share their opinions on retailers ripping them off via online reviews. Cost transparency will continue to rise on the 2019 list of consumer priorities. The modern shopper will only be willing to pay full price if no other option is available after hours and days of research.

The number of people with smart-speakers-enabled and voice-activated virtual assistants almost doubled from 14% in 2017 to 27% in 2018.

(Retail Trends 2019, Report)

Most smart speakers rely on assistants from existing ecommerce leaders – opening up new doors into consumers’ homes. Online shopping statistics on voice-controlled assistants indicate this trend will escalate over the next four years to $40 billion by 2022. The increased use of smart speakers at consumers’ homes is expected to drive the massive growth (1900%). OC&C expects smart speakers to penetrate 55% of US households by 2022 compared to 13% now.

31% of consumers say they do their shopping while flipping through their social media accounts.

(2019 Retail Trends Report)

As 31% of shoppers are completely bored, they rely on virtual reality to take their minds off shopping. What they lack in terms of fun, the retail industry makes up in social media platforms, rolling out new commerce-enabling features.

According to Alliance Data’s 2019 Now, New, Next trends report, we’re on the brink of a revolution in social shopping. Brands are embracing the new functionality via shoppable content, testing this new retail technology-enabled platform. The new feature is set to help customers to move more seamlessly from inspiration and discovery they experience when bored, to a real-life purchase.

According to Retail Dive, more than 80% of generation Z and 74% of Millennials claim social media influences their purchases.

(Retail Trends 2019, Report)

This comes as no surprise, as both online and brick-and-mortar shops necessarily rely on Facebook and Google as primary online retail marketing spaces. Together with Google, Facebook controls 82% of the digital advertising market.

Most other publications are forced to use Google ads, providing far less revenue to the retailer, slashing their audiences. Ads on social media platforms are well-placed since they make use of the mountain of user-data their algorithms can then analyze. The same holds true for articles and other news content on Facebook.

82% of consumers say they are more likely or much more likely to purchase from a brand with multiple delivery options.


This should come as no surprise, as we already know shoppers have higher demands than ever from a retail purchase , particularly when it comes to order fulfillment. Stuff like free 2-day shipping, same-day delivery, and in-store pickup are default settings, and retailers worldwide struggle to keep up.

Very few owners operate with the warehousing and supply chain capabilities of Amazon or Walmart. Still, with the right strategies, technologies, and partnerships (usually including Amazon), some retailers can offer services such as same-delivery to their customers.

Ecommerce retail sales were expected to account for 13.7% of retail sales worldwide in 2019.


The percentage of retail sales online has registered a steady growth both in value and in the number of goods and services in offer. While ecommerce accounted for only 7.4% of global retail sales in 2015, the figure went up to 11.9% in 2018. This steady trend is a strong indicator for businesses to shift their marketing efforts online. By 2021, the share is expected to rise even more, up to 17.5% - so start working on that eCommerce store ASAP.

The amount of time people are willing to wait for free shipping has dropped from 5.5 days in 2012 to 4.5 days on average in 2018.

(Marketing Charts)

Even free shipping isn’t good enough for some customers, at least not anymore. Offers from top online retailers such as Amazon Prime have made two-day shipping standard procedure, so cutting down on shipping time is vital for any ecommerce business looking to stay afloat. Importantly, this trend continued well into 2019, as brands evaluated new ways to differentiate themselves from an increasingly saturated crowd. And no, this doesn’t necessarily require drone delivery systems.

In-store shopping is still the preferred retail channel for 82% of Millennials, even the ones who also engage in online shopping.


With access to communities and boutique offerings matching their unique, niche tastes, young urban consumers have developed a discerning consumption perspective. For these guys,

the very act of shopping, from interacting with physical merchandise, to pampering from store

personnel — represents an experiential journey. In many ways the culminating act, or making a purchase, is an expression of teen-like distinctive identity.

When shopping in-store, consumers value “prompt service” most of all (54%).


When consumers decide to purchase a particular product they then expect a personalized experience (30%) and smart recommendations (30%), according to Vend’s 2018 Retail Trends and Predictions Report. To better understand customers' current mindset, TimeTrade surveyed more than 5,000 consumers about their shopping habits and perceptions and 100 senior retail executives about their plans with customer experience.

Native digital businesses are expanding to physical stores, with 850 digital native brick-and-mortar shops expected to open in the next five years.


While digital natives, such as Bonobos, Casper, Glossier, and Warby Parker all began online, many others are launching and expanding their physical presence. Sometimes, an online store will even build a sort of phantom brick-and-mortar store, one where it’s impossible to actually make a purchase, a strange new entry in the history of the US retail industry.

It would be a product pick-up and replacement stop, and in the case of the fashion industry, a try-on. Some particularly fancy brands will also offer additional content as part of their retailtainment efforts and offer haircuts, refreshing drinks, and/or a live performance.

For every $100 you spend at a local small business, around $68 stay in town.


Retail sales revenue data indicates that it pays to shop locally. The $68 will flow into salaries for locally employed folks, local resources, and other expenses. This is why checking out the local boutique is often a better idea than driving to the mall and funding huge corporate chain stores.

53% of Millennials don’t think store associates have the tools they need to provide great customer service.


The desired tools include mobile devices for looking up customer profiles and recommending products, and access to online channels for tracking down the product online, and then in-store. If a customer visits a top retailers’ store, and shows the clerk the screenshot of a particular item they were hoping to purchase, they expect the item immediately, as the clerk should know where everything is from the get-go. That’s just one of the examples.

Nearly 70% of shoppers live within the area of a retailer’s brick-and-mortar location.


Click-and-collect facilitates consumers’ desire for flexibility and convenience removes the burden of shipping costs and drives consumers back to the brand for repeat purchases. This approach is quickly becoming standard practice for large retailers, such as Walmart and Lowes, with pre-existing physical infrastructure and significant financial assets.

The number one reason (56%) why consumers shop in-store is the ability to touch, smell, and hear the products or, in some cases, try them on.

(Retail Dive)

Other reasons why top online retail sites can’t beat an in-store shopping experience include: products look different (41%), long delivery time (34%), high shipping costs (25%), complicated return process (16%). This stat can be used by online businesses to improve their performance. And offline stores can also improve by bringing products closer to the customers. That can be done by using emerging technologies like AI and virtual reality.

60% of men and 52% of women say they at least occasionally, if not more often, visit a store to see or try out items before buying them online.

(Retail Dive)

As it turns out, global and US retail industry statistics indicate that it’s younger men that are driving this phenomenon: 59% of males in the 18-34 age range, versus a significantly lower 41% of 18-34 year-old females, say they visit stores to see, touch, and feel products prior to ordering them online. What’s more, 28% of these young men say they always or frequently do so, compared with 20% of young women.

52.8% of Americans visit Walmart in one month.

(USA Today)

Walmart is the most popular store in the US. More than half of all shoppers in the country visit a Walmart location in a given month. No other store can claim a majority of Americans as customers. Current retail statistics show Walmart’s net sales of $482 billion are bigger than the gross domestic product (GDP) of some nations. Walmart may be synonymous with discounts and bargains on everything from toilet paper to tempeh, but keep in mind that it began as a humble five and dime store in Benton, Arkansas. There’s hope for all small retailers out there.

Each week, Walmart serves nearly 275 million customers.

(Defining The Future of Retail, 2019)

The numerous visitors shop in 11,300 Walmart stores and numerous ecommerce websites under 58 banners in 27 countries. Shopping mall statistics from the 2019 retail report indicate that the strong digital growth, at 43% last quarter, has now propelled Walmart to within spitting distance of the No. 3 post position, displacing Apple, at roughly 4% of retail sales.

Up to 20% of consumers who return an online purchase in-store make an additional purchase.


A retail strategy that operates multiple channels can result in higher customer satisfaction. Customer presence in-store increases, as does the value of sales to ecommerce. Also, an in-store experience allows business owners to entice audiences’ senses with complimentary drinks, snacks, and an overall friendly atmosphere.

Mobile Retail

Gen Z shoppers are twice as likely to complete an online purchase using a mobile wallet like Apple Pay, Amazon Pay, or Google Pay than the average consumer.

(Mobile Wallet Generations)

Gen Z shoppers were 8% more likely than other respondents to be influenced by the availability of financing, given that they likely have lower incomes to support their spending.

8 in 10 Americans are online shoppers. Half of them use a mobile device for shopping.

(Pew Research)

A study from the Pew Research Center reveals that 79% of US adults have made an online purchase. What’s interesting is that 51% of Americans have used a mobile device for online shopping.

According to Mobile Marketer retailing statistics, mcommerce sales are expected to surpass ecommerce sales this year. Now let’s see if the digital commerce forecast from this source could come true by the end of the year by taking a look at what percentage of ecommerce is mobile right now.

67% of consumers have downloaded a retailer app.


According to the 2018 Synchrony Retailer Mobile Apps study, over half of those who downloaded retailer app(s) did so in order to make use of an app-only coupon or discount. Naturally, this eCommerce marketing strategy doesn’t immediately convert all users into repeat customers. Still, almost 50% actually used the app to make one or more purchases, adding up to a satisfactory result.

Shopping sessions are 32% shorter when customers use mobile rather than desktop.


Sales Force got insights into shopper behavior based on research of over 2,000 US consumers. Increasingly, cloud, social, mobile, Internet of Things (IoT), and AI are empowering customers to research and shop in new ways.

In 2018, mobile sales accounted for nearly 40% of all retail ecommerce sales in the US.


Mcommerce is the biggest retail industry news. As eMarketer, the leading research firm forecasts, mobile commerce will account for 53.3% of all retail ecommerce sales in the US by 2021. In 2018, 39.6% of retail commerce was mobile. According to eMarketer, in 2020 mobile commerce will be only 1% below half of US retail ecommerce sales, and is expected to surpass them the following year.

The Future of Retail

Globally, retail sales were expected to top 26.29 trillion by the end of 2019.


Global retail sales were projected to amount to around $28 trillion by 2020, up from approximately $22 trillion in 2016. The retail industry encompasses the journey of a product or service.

This typically starts with the manufacturing of a product and ends with a purchase by a consumer from a retailer. Retail establishments come in many forms such as grocery stores, restaurants, and bookshops.

Digitally native brands are predicted to open 850 brick-and-mortar stores in the next five years.

(Retail Dive)

A 2018 retail sales report forecasts that as many as 850 physical stores will pop-up across the nation in the next five years. There’s nothing peculiar about this prediction, except for the fact that these stores will be opened by around 100 leading digitally native brands. With the rise of consumers’ omnichannel expectations - and high ones, too - online brands are now planning to open brick-and-mortar locations.

When asked what will they invest in this year, most retailers identified new products (65%) and store associates (61%) as their main needs.

(State of Retailing Online)

Most of the retailers surveyed say they’ll invest in new product assortments, a good idea to attract customers to their stores. However, almost an equal number said they’ll invest in their people through training, salaries, and other resources.

Despite anticipated bumps in the road, retail’s future looks bright, with a 4.7% growth expected in 2019.


New products were the top investment priority for nearly two-thirds of the retailers surveyed. A close second were investments in employees through training, salaries, and other resources. New products attract more customers and well-trained staff engage with them in meaningful ways, making for an excellent shopping experience. The sellers who are able to make both investments will reap the most rewards.

Millennials and Generation Z will represent 45% of the global personal luxury goods market by 2025.

(Bain & Co.)

This is a great opportunity for luxury brands, but it’s also a challenge, since younger consumers think and shop differently from their parents. Many insightful retailing blog posts indicate Millennials seek and find brands they want, regardless of channel. Of course, they prefer to shop online, but they also value experiences and will enter a store if it delivers something unique.

Amazon accounts for 49% of online spending in the US, which is about 5% of all US retail sales.

(CNBC) (Tech Crunch)

Amazon is now taking such a large piece of the online retail cake that it will quickly be making higher profits than all other online retailers combined.

What is retail marketing for small businesses when Amazon’s closest competitors are falling so far behind they’re not really competitors? With a 6.6% share of eCommerce sales, eBay holds a very distant second place. Apple comes in third at 3.9%, while Walmart occupies fourth place. Rounding up the top five, The Home Depot comes in with a share of 1.5%.

Ecommerce dollars now comprise 10% of all retail revenue.


That percentage is an industry-wide average, an amalgamation of many different categories, the main argument to the online vs in store shopping issue. The percentage of ecommerce sales varies markedly by product segment, from around 2% for groceries to more than 20% for apparel to the overwhelming majority of sales in categories where products can be digitally delivered, like music, books, and games.

US autos are still subject to China’s standard tariff rate of 15%.

(China Briefing)

Despite the rumors that the tariffs on Chinese goods would increase to 25%, China and the U.S. decided to restart trade talks and put the new rounds of tariffs on hold. Still, even the existing tariffs may force retailers to evaluate whether it makes sense to exit certain categories if they cannot sell product profitably.

The intrinsic value of a “made in the USA” label might no longer be enough to warrant shifting some product manufacturing to US soil. Retail statistics suggest that the UK and EU faced many of the same challenges throughout 2019.

25% of customer service operations will use virtual customer assistants by 2020, a jump from less than 2% in 2017.


According to the findings of a 2018 Gartner report, more and more VCAs are implemented on mobile apps, websites, and social networks, to help businesses handle customer requests. The proliferation of VCAs is fueled by improvements in natural-language processing, intent-matching capabilities, and machine learning.

Retailers are expected to spend $7.3 billion on AI by 2022.


The new report by the Capgemini Research Institute titled ‘Building the Retail Superstar: How unleashing AI across functions offers a multi-billion dollar opportunity’ offers some interesting findings on how the application of AI can increase your bottom line.

Brand leaders plan to hire 50% more data scientists in the next three years.


Data scientist job postings increased 31% year over year in 2019, a 256% jump from 2013.Because data scientists, like AI researchers, are so in demand, they often command extremely high salaries. An entry level data scientist or one with little experience makes over $100,000 a year, according to Glassdoor. Since paying such high salaries is unaffordable for most small retail companies, the ones who can afford to bring on a data scientist to the team are likely to gain a significant competitive advantage.

Retail statistics predict that, within the next two years, 65% of retailers will offer same-day delivery.

(efulfillment Service)

Research from Boston Retail Partners shows 51% of retailers now offer some form of same-day delivery. Many small-time retailers are using third-party delivery services such as Lyft or Uber to stay competitive. Others choose to join Amazon and enjoy the many benefits the retail giant provides. The increasing need for instant gratification in most consumers demands same-day delivery solutions.

Concluding Thoughts

Now it’s time to make use of the recent retail trends and info and optimize your business accordingly. Customers still enjoy shopping in-store more than anywhere else, and this gives you an opportunity to build a unique brand and draw your customers in with warm, honest customer service.

Furniture wears out, consumables require replenishment, and fashions change, all spurring people to head out and shop at their favorite stores. It’s up to retailers to woo them with better products and services. Small, in the case of retail, may be the better option as consumers move away from malls and big department stores and back to the corner shop.

The growing monopoly of huge corporate store chains such as Walmart, Costco, and Home Depot can be disheartening to a number of local, retail SMBs. Still, 2018 and 2019 retail statistics show local SMBs, especially those with an omnichannel presence, can build lucrative niche businesses, especially if they differentiate through branding.


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Incorporating enough physical activity into our increasingly sedentary lifestyles is difficult. However, people are more aware nowadays that regular exercise has significant health benefits. That awareness created room for the fitness industry to grow - and these exciting fitness industry statistics will tell us just how much. Read on! Fitness Stats (Editor’s Choice): The COVID-19 pandemic reduced the fitness industry’s market size by 16.24%. The digital fitness market is set to reach $26.55 billion in 2026. 17% of US gyms were permanently closed due to COVID-19. 44% of the fitness industry workforce was left without a job in 2020. In 2019, Americans visited gyms and fitness clubs 6.7 billion times. The average monthly fitness club membership in the US costs $52. Millennials make up 35% of the fitness industry’s customer base. Fitness industry job prospects are predicted to grow 39% in the following ten years. Global Fitness Industry Statistics Before the COVID-19 pandemic, the global fitness and health club market grew to $96.7 billion in 2019. (Statista) Prior to the pandemic, the fitness industry had been experiencing steady growth since 2015. Its most significant leap happened between 2017 and 2018, when the industry grew from $87.2 billion to $94 billion. As expected, some of the top fitness clubs, like LA Fitness, ClubCorp, and Life Time, are in the US. LA Fitness had $2.15 billion in revenue in 2019, quickly taking the top spot as the global industry leader. In 2020, the fitness industry market size dropped to $81 billion, as a result of the COVID-19 pandemic. (Mordor Intelligence) The fitness industry - brick-and-mortar clubs and gyms in particular - has been severely impacted by the pandemic and state-imposed restrictions, especially in the US. The global industry experienced a significant drop (16.2%) in market size. The projected fitness industry CAGR between 2021 and 2026 is 7.21%. (Mordor Intelligence) As countries lift strict restrictions, the fitness world is getting back on its feet. The main driving factors for this industry will most likely be the growth of disposable income now that the job market is recovering, increased health awareness, and the possibilities for safe exercising on location. The global digital fitness market size is expected to reach $26.5 billion in 2026. (360 Research Reports) In 2020, the market for fitness wearables that record your health and assist in training regimens was estimated at almost $9.6 billion. With a predicted CAGR of 18.5%, it’s expected to triple by 2026. Fitness Industry Market in the US: COVID-19 Aftermath The US fitness industry dropped from an all-time-high revenue of $35 billion in 2019 to only $15 billion in 2020.  (IHRSA) It’s estimated that the COVID-19 pandemic inflicted around 20 billion dollars’ worth of losses to the US fitness industry’s revenue in 2020. This comes as no surprise, as in some states (e.g., Washington, Oregon, and California), restrictive measures and closures lasted for a year and created a harsh environment to maintain a business. In other states, restrictions were less severe, as they allowed establishments to operate at 50% capacity, move their operations outdoors, or hold online training sessions. Small businesses with excellent insurance fared better, but the industry was still severely hit. Almost 17% of US gyms and fitness clubs were permanently closed because of the pandemic. (IHRSA) According to information from some of the largest payment processors cooperating with the fitness industry, boutique fitness industry statistics paint a grim picture: 19% of boutique studios had to close their businesses permanently in 2020. Another 14% of traditional gyms had to shut down for good. Seven major sport and fitness companies filed for bankruptcy in 2020. (Business Insider) Companies like Cyc Fitness, Yoga Works, Flywheel Sports, Town Sports International, 24 Hour Fitness, Modell’s Sporting Goods, and Gold’s Gym are some of the major business franchises severely weakened by the pandemic. In 2019, 24 Hour Fitness was an industry leader, earning more than 1.4 billion in revenue. Unfortunately, in 2020 it had to file Chapter 11 and close around 144 locations. Likewise, Town Sports International had to shut down over 100 sites. 44% of the fitness industry workforce lost their jobs in 2020. (IHRSA) These fitness industry statistics are unfortunate, and the industry employee count dropped from 3.2 million to 1.8 million. This affected small-business owners as well, and with extended restrictions, some of these job prospects may never recover. The infection rate in US gyms was 0.002%, out of 49.4 million check-ins from 2,877 locations.  (IHRSA) According to a study conducted by the University of Florida, thanks to gym patrons abiding by safety guidelines, the number of detected infections was not statistically significant. Fitness industry statistics for 2021 also show that 69% of gym-goers were confident in the safety protocols within their gym. Fitness and Health Industry Trends During the pandemic, gym closures caused an increase of 130% in sales of fitness equipment. (NPD) Some equipment sales experienced impressive triple-digit growth. Businesses had to fulfill increased orders for items such as yoga mats (146%), stationary bikes (170%), free weights (181%), and weight benches (259%). The global fitness equipment market is predicted to grow to $14.7 billion in 2028. (Fortune Business Insights)  Fitness industry trends and statistics show that the market for exercise equipment is currently valued at $10.7 billion, and forecasts show that it will grow at a CAGR of 4.6% in the next seven years. The fitness apps market is expected to grow by $1.68 by 2024. (Business Wire) Forecasts for the fitness apps market are bullish, and the estimated CAGR between 2020 and 2024 is 12%. This software niche’s most crucial driving force will be the increased use of wearables that track your physical performance while exercising. In 2019, there were around 6.7 billion visits to US health clubs. (IHRSA) Fitness industry trends and statistics show positive trends for the industry’s future, as Americans are willing to dedicate time to their health and exercise. More than 27.3 million people visited a gym more than 100 times during the year, while 17.8 million went more than 150 times. On average, Americans pay $52 for a gym membership. (IHRSA) Around 25.9 million Americans, which roughly is two out of five gym members, pay less than $25 per month for their membership. However, a significant number of people - 8.2 million, in fact - are willing to pay more than $100 for a gym membership each month. Thanks to that, health and fitness industry statistics show that the average monthly membership is quite high. A home gym costs between $1,400 and $5,000 to equip. (ACMS’s Health & Fitness Journal, IHRSA) It’s not hard to see how the COVID-19 pandemic influenced how people exercise. Working remotely made it easier for people to join online live or pre-recorded training sessions and exercise at home. Therefore, many were interested in amping up their at-home exercising, either through affordable bodyweight programs, or by decking out entire rooms with workout gear. 68% of Americans plan to continue using online fitness services. (IHRSA) Online fitness industry statistics show that the pandemic forced people to adjust to the new norm, and most Americans tried out fitness apps and video-guided exercises. Just under a third of them also participated in a fitness challenge to keep their exercise regular. 94% of Americans plan to return to their gyms. (IHRSA) Americans are keen to increase their physical activity again, and 88% are confident in safety precautions taken in their workout establishments. People with preexisting conditions are at an elevated risk of COVID-19, but 60% of them also said they want to exercise more, albeit in safer conditions. Fitness Demographics Between 2010 and 2019, women’s gym attendance has risen by 32.2% and men’s by 23.2%. (IHRSA) Americans are increasingly getting conscious about their health and physical exercise. Unfortunately, due to the COVID-19 pandemic, 2020 remains an outlier year for fitness clubs and gyms. Luckily, most men (51%) and women (65%) have a goal of increasing their physical activity, so gyms can also expect some of them to return. Men pay $54 on average for their fitness and health club memberships, while women spend $50. (IHRSA) Men are generally more likely to pay a premium price for club memberships. Statistics on the fitness industry show that more than 65% of people that pay more than $200 per month are men. Women are more conscious about their spending as less than 50% pay more than $100 per month. Millennials make up the largest share of fitness and health club members in the US, at 35%. (IHRSA) Gen X and Baby Boomers are the next age groups that are frequent attendants of fitness and health clubs at 22% and 21%, respectively. Gen Z and the Silent Generation make up 16% and 6% of all gymgoers. However, fitness industry growth statistics show that the last two are among the most growing age groups attending health clubs. The 6 to 17 age group had the highest increase in memberships from 2010 to 2019 - 69.81%. (IHRSA) Health clubs have been attracting more younger adults and children. These generations are followed by 55 to 64-year olds at 42.48% and people older than 65 at 34.16%. Hispanic people contributed the most to gym and fitness club membership growth, with a 94.5% increase in signups. (IHRSA) The numbers of Black and Caucasian gym members have also increased by 24.7% and 25.6%, respectively. Fitness equipment industry statistics show that treadmills are the most popular exercise machine across all ethnic groups, followed closely by free weights. The largest demographic with health club memberships in the US are Caucasians at 66.3%. (IHRSA) Hispanic people follow them, with 12.78%, then Black people (12.3%). People of Asian/Pacific Islander ethnicity contribute 7.19%. Fitness Industry Analysis - Job Prospects In 2020, the median wage of a fitness instructor and trainer was $40,510 per year. (US Bureau of Labor Statistics) As reflected by gym industry statistics, this is a job where employers commonly accept people with practical experience rather than formal education. Most people in the industry start on a payroll of a small business. As you continue to work, you can specialize and get appropriate certification for the type of training you are holding. The most common fitness instructor certifications are for strength training, yoga, and kickboxing. The job market for fitness trainers in the US is expected to grow by 39% between 2020 and 2030. (US Bureau of Labor Statistics) Fitness industry growth is projected to create around 69,100 job openings for trainers and instructors yearly on average for the next ten years. A significant portion of those job positions is expected to result from part of the current workforce retiring and moving to other industries. Before the pandemic, in 2019, the fitness industry served more than 184.5 million members. (Statista) The industry almost doubled in the decade preceding 2020, as it grew from 119.5 million members in 2009. The number of fitness and health clubs in the US dropped to just over 32,000. (Statista) Before 2020, there were more than 41,000 fitness establishments in the US. Unfortunately, a significant number had to close down. On the plus side, as the country recuperates from the pandemic, the fitness industry growth rate shows an increasing demand from the public that can’t wait to return to their regular exercise regiments. Fitness Industry in Europe The European fitness and health club industry is a $36.5 billion market. (Statista) The European fitness industry includes everything from sports to gyms and even fitness apps. The sector had 63 million customers across the EU in 2019. The e-health segment of the industry is also on the rise, netting more than $537.8 million in the UK and around $509 million in Germany. Germany and the United Kingdom have the highest fitness revenue in Europe, with $6.3 billion each. (Statista) Fitness industry market research shows that Germany and the UK have significantly larger fitness markets than the other European countries. France has a $2.9 billion market while Italy and Spain sit at around $2.7 billion each. 28% of EU residents exercise more than five hours per week. (Eurostat) Unfortunately, 28% of EU residents don’t exercise at all. Another 17% exercise between three and five hours per week and 27% up to three hours. Over 90% of Romania, Denmark, and the Netherlands’ population participate in physical activity outside of work. On the downside, fitness industry stats show that Portugal and Croatia are on the opposite side of the spectrum, with only 45% and 36% of people taking the time to exercise, respectively.
By Dusan Vasic · December 08,2021
Not too long ago it would have been difficult to imagine sales reps who didn’t have face-to-face meetings with potential customers. But the world has changed. Everything about the way we travel, work, and spend looks different today.    The latest sales statistics highlight some of the market turmoil caused by the pandemic while showing the acceleration of digital transformation as well as promising growth trends and soaring sales figures in individual industries. The following stats will walk you through specific sectors and point out some of the more surprising and interesting sales facts. Salest Statistics Breaktown - Editor’s Choice: AI adoption by sales teams rose by 76% since 2018. An average of 18 calls is needed to connect with buyers. 60% of contacted buyers reject the offer four times before saying yes. 57% of people prefer buying from sales representatives who don’t hassle them. Handgun sales in October 2020 rose by 65% when compared to the same period in 2019.  Video game sales amounted to $4.93 billion in July 2021, marking a 5% year-over-year increase. Toilet paper sales and fun facts about spending in the US show that demand for this product rose by 845% in 2020. 60% percent of sales reps increased their number of virtual meetings since 2015. (Salesforce) Even before the pandemic, virtual sales were on the rise, with many sales representatives reporting that they touch base with prospective customers and existing clients via video chat rather than traveling to meetings and lunches. Perhaps unsurprisingly, 62% also said they spend more time on their computers, tablets, and smartphones than they did a few years ago. These sales trends tell us that virtual selling is here to stay.        AI adoption rose 76% since 2018, with 37% of sales teams now using it. (Salesforce) As is the case in many industries, the acceleration of the digital transformation process is evident in the sales sector. Artificial intelligence or AI is one of the technologies that’s being rapidly adopted, with 37% of sales teams implementing these advanced tools globally in 2020. That marks a 76% increase since 2018. According to recent sales statistics, 77% of sales leaders and 84% of sales ops professionals claim their digital transformation has become more rapid since 2019. The AI tools also help power CRM software, which is crucial for managing customer relationships.  The use of smart sales tools has gone up by 300% since 2017. (Membrain) The substantial increase in both the types and the use of sales technology tools is being fuelled by online purchasing. Sales stats from 2017 reveal that most organizations at the time used only two main tools: CRM software and online meeting tools. Two years later, leads list/database, social selling, account targeting, and skills training and recruiting were added to the list. With six tools in regular use, the sales sector started to see more opportunities for leveraging technology to better cater to customers.  91% of consumers would like to see interactive content in marketing emails. (Hubspot) A Litmus report dubbed 2021 State of Email reveals most respondents feel that only interactive content in marketing emails can get their attention. However, only 17% of marketers actually use such content when advertising their products or services. Depending on your target audience and relevant sales information and analytics, you can add interactivity into your emails by including an embedded video, animated GIFs, a form, faux video, or carousel. Think about creative SMS content, too, or employ mass text software to help you create one with catchy phrases.  An average of 18 calls is needed to connect with buyers. (Gartner) Reaching potential buyers isn’t always easy. Consumers are generally suspicious when it comes to calls from sales reps and tend to avoid them by hanging up or not answering the phone at all. Likewise, only 23.9% of sales emails are opened, and others usually end up in a bin. The sales numbers indicate that more investment is needed into technologies that help locate potential buyers and improve the quality and quantity of communication. 60% of all contacted buyers reject the offer four times before saying yes.  (Invesp) Follow-up calls can make all the difference. But almost half of the salespeople (48%) never make a single follow-up attempt. Statistics that expose this passive trend among sales reps also indicate that consumers tend to change their minds if called at least four times. An astounding 60 percent of contacted prospects agree to buy a product or service during the fifth call, according to sales follow-up statistics compiled by the US consulting company, Invesp.  57% of people prefer buying from sales representatives that do not hassle them. (Invesp) Even though follow-ups are essential for convincing customers to purchase your product, more than half of the respondents said they prefer buying from sales representatives who aren’t too pushy. Salespeople have a reputation for hassling potential consumers, and these figures show that they would improve their chances of making a sale if they change their approach.  70% of businesses agree that retaining customers is cheaper than acquiring new ones.  (Invesp) Prospecting statistics reveal that even though most newly established businesses have to focus on acquiring new customers, the long-run focus should be on retaining them. Namely, it costs five times as much to gain a new buyer than to keep an existing one. Unfortunately, despite the convincing figures in favor of focusing on retention, only 40% of companies and 30% of agencies cultivate the same approach to acquisition and retention.  The American auto industry was showing signs of recovery in the summer of 2021, with nearly 1.2 million cars sold in July. (Goodcarbadcar) Following a sharp decline that saw sales plummet from 17 million in 2019 to just a little over 14.5 million in 2020, the car industry started showing signs of recovery by mid 2021. But according to United States car sales statistics, the positive trend failed to extend into the spring, with only 589,743 automobiles sold in October. Those are the lowest monthly sales figures in years.  California accounts for the highest number of car sales in the US. (Statista) Research from 2019 shows that the state of California registered more than 14.8 million automobiles that year alone. The state is also the biggest market for electric vehicles, plug-in hybrids, and for used car sales. Statistics by state reveal that Texas had the second-highest number of automobile registrations, with just over 8.3 million cars registered. Texas is followed by Florida (7.8 million) and New York (4.4 million). Handgun sales in the US in 2020 rose by 65% compared to 2019. (Statista) The US gun industry is having a good pandemic, with Americans buying handguns in record numbers. Research shows that in October 2020, around one million handguns were sold, marking a 65% increase compared to the same period in 2019. Gun sales statistics also reveal a spike in handgun sales in June 2020, when 1.511.710 items were sold. The American trade book market recorded a 9.7% increase in revenue in July 2021. (Association of American Publishers) During the pandemic-induced global lockdowns, many people turned to books. Perhaps unsurprisingly, book sales generated $750.7 million in revenue in July 2021. Reading once again became a favorite pastime in many American households, who contributed to the 9.7% growth in this sector, compared to July of 2020.  According to book sales statistics, eBook revenues in July 2021 went down 16% compared to the same period last year. Meanwhile, Paperbacks went up by 30%, generating $274.3 million in revenue. Video game sales amounted to $4.93 billion in July 2021, marking a 5% year-over-year increase. (Statista) Video games had a huge 2020 with more people than ever buying and playing games during the pandemic. Sales soared to $177.8 billion - an increase of 23.1% from 2019. The future looks equally promising, with some forecasts suggesting that the global gaming market will be worth $268.8 billion by 2025. Video game sales statistics for the US market in 2021 show that the industry is maintaining its upward trajectory. 2020 has seen a significant decline in draft beer sales, while canned beer sales went up. (NBWA) The forced closures of bars and restaurants during the pandemic had a significant impact on alcohol sales. Draft beer’s share of total volume declined from 10% in 2019 to around 6% in 2020. Beer sales statistics also show that demand for canned beer rose from 60% in 2019 to 67% in 2020. At the same time, sales of beer in glass bottles remained relatively unchanged, accounting for 29% of the market share in 2019 and 28% in 2020. Toilet paper sales in the US spiked by 845% in 2020. (Business Insider) Toilet paper hoarding in 2020 resulted in a spike in sales of 845% in March 2020, compared to 2019, with a total of $1.45 billion sold in a single month. In March 2020, 73% of all grocery stores ran out of toilet paper. By May, that figure dropped to 48%. Toilet paper sales statistics in 2020 exposed a somewhat disturbing and equally commercial side of consumer behavior in times of crisis.  Girl Scout cookies sales amount to around $800 million during each cookie season. (Girl Scouts) Selling Girl Scout cookies has been a tradition in the US since 1912 and has become a lucrative business for many. Girl scouts sell about 200 million boxes of cookies each season and earn nearly $800 million in revenue. According to mouth-watering girl scout cookie sales statistics, the most popular variety is Thin Mints, followed by Samoas, Caramel deLites, and Tagalongs/Peanut Butter Patties.  Sales: the Bottom Line In the choppy waters and hazy horizons of the pandemic-hit world, steering your business in the right direction isn’t easy. There are many challenges facing sales teams and managers, especially when it comes to locking down customers and promoting products and services. On the other hand, some industries are doing better than ever. Business sales statistics show that demand for canned beer, video games, and guns has never been higher. But that doesn’t change the fact that the future is uncertain for everyone, and the new business world is yet to shape out.
By Danica Djokic · November 10,2021

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