60 Retail Statistics to Help You Build Your Business in 2021

60 Retail Statistics to Help You Build Your Business in 2021
June 11,2021

The 2021 retail statistics, facts, trends and hacks collected on this page will fill you in on the most recent research from reputable sources.

The line between online and brick-and-mortar businesses gets blurrier by the day. More and more offline stores are building and integrating multiple online platforms. On the other hand, some digital native brands are establishing physical shops that sell no products but simply provide retailtainment in the shape of refreshing beverages and pick-up services.

Statistics on online shopping vs in store shopping, the still unchallenged supremacy of brick-and mortar-shopping, and the surprisingly demanding marketing methods. You’ll need all of these if you plan on surviving another year (or 10) as a retailer.

The most popular industry trends seem to lean towards extreme personalization. Users’ real-time emotional and behavioral data, purchase history, and mood analysis are taking analytics technologies to the next level. A deep understanding of every single consumer's personal desires and preferences promises to mirror the intimate, 1-on-1, in-store relationships, only by the millions.

Behavior-based analysis leads to personalization and data driven optimization, which brands and retailers are using to much greater effect in 2021.

Top Retail Statistics to Look out for in 2021, Editor’s Choice:

  • Digitally native brands are predicted to open 850 brick-and-mortar stores in the next 5 years.
  • E-commerce retail sales are expected to account for 13.7% of retail sales worldwide in 2019.
  • 62% of customers expect personalized discounts or offers based on past purchases.
  • An average SMB’s monthly income amounts to $22,340.
  • 81% of shoppers do online research before committing to a purchase.
  • 31% of consumers say they do their shopping while flipping through their social media accounts.
  • 82% of consumers say they are more likely or much more likely to purchase from a brand with multiple delivery options.
  • When shopping for new products, 49% of US consumers start by looking at Amazon.
  • In-store shopping is still the preferred retail channel for 82% of Millennials, even the ones who also engage in online shopping.
  • The Trump administration’s tariffs on $200 billion of Chinese exports increased from 10% to a hefty 25% in May 2019.

Retail in the US accounts for $2.6 trillion in sales.

(Select USA)

US retail companies operate via a wide array of well-established distribution channels. The sector employs 42 million people in small “mom-and-pop” shops as well as large department stores, and the competitive environment spurs innovation, efficiency, and reliability.

US SMB retailers process about 482 transactions per month.

(Vend, 2018 Retail Benchmark Report)

The 2018 Vend’s Retail Benchmarks Report analyzed the sales and revenue data of over 13,000 Vend customers. The analysis of retailers statistics indicate that New Zealand business owners processed more than 500 monthly transactions, while North American ones processed 426. Vend analyzed retailers who mostly owned 1-10 stores. Any way you look at it, that’s a healthy number of transactions.

An average SMB’s monthly income amounts to $22,340.

(Vend, 2019 Retail Benchmark Report)

According to Vend’s analysis of the US retail sales statistics, that’s with a gross margin of 50.96%. This incredible figure defies the predicted demise of small retail. 

But the numbers differ across industries:

Furniture retailers take the lead with $39,572 per month. Beauty industry retailers follow with $18,644, with special thanks to special circumstances, as people buy lipstick, deodorant, and conditioner more often than they do furniture. After all, beauty is a lifetime addiction.

Some of the most profitable retail industries by net margin are building supplies and distribution centers, which frequently see a 5% net margin.


According to Investopedia, distribution centers, along with lumber and building supply retailers, are more lucrative than most other types of retail. Different retail trends apply to a 2x4, as it doesn’t age and go out of style the same way as electronics, clothes, and similar products. Usually, these items will not qualify for a discount over time, thus maintaining a higher net margin.

46% of retail participants reported closing establishments in 2018.


Nevertheless, 68% still planned to open more establishments in 2019. While the situation on the high street has grown more complex and competitive, this finding proves that the physical store is still a vital sales channel for retailers.

37% retail professionals claim they had to close their establishments due to poor location choice.


In the same 2019 Geoblink report on retailing today, 87% of retail professionals stated that a store’s location was a priority to their business. Most, therefore, understand the importance of a suitable store location but fail to deliver, highlighting a strong point of vexation for high street retailers.

75% of consumers don’t necessarily identify quality with high prices.


If their products lack in quality, pushing up the prices is unlikely to help retailers cheat their way into people’s wallets. A rise in alternative brand popularity suggests a lower price point, an original idea, and a unique selling point can often beat established competitors. Perhaps unexpectedly, consumer statistics indicate that bragging about one’s retail street-smarts after getting a particularly good deal for a quality item has become a trend in itself.

While pricy brands are still effective status symbols, they seem to be going out of style at a faster pace than one could imagine. Consumers are becoming increasingly educated on pricing strategies and often do extensive product research before committing to a purchase. Many are now prioritizing value.

Over 78% of consumers would choose to spend money on an experience or an event.

(Retail Trends 2019, Report)

The 2019 KPMG Retail Report sheds light on new retail marketing trends - live experiences. These sensory-central events usually exert a substantial impact on customers, helping them get in physical contact with the product/service and have a good time while they’re at it.

KPMG is a network of professional service firms that employs 207,050 people in three lines of services: financial audit, tax, and advisory. Their 2019 study confirms a global surge in experiential retail (alternative experiences in a physical retail environment, including live music, virtual reality, cafés and lounges, and even interactive art).

Six in 10 consumers would meet with a sales associate if possible. Jewelry shoppers are extremely interested in such an opportunity (eight in 10 would not pass it up).


In light of this retail industry data, Gary Ambrosino, CEO of TimeTrade, stresses the importance of improving the connection between digital and physical stores. As consumers are growing more interested in personalized services, retailers need to focus on providing a better in-store experience.

In his view, consumers’ future shopping experiences will be shaped by the omnichannel retail trend. Another tendency he foresees is the rise of the digital-savvy and well-informed consumer, a trend that will force yet another shift in the way retail businesses are run.

62% of customers expect personalized discounts or offers based on past purchases.


Recent retail consumer trends indicate that staying competitive isn’t always about employing the flashiest, state-of-the-art data analysis methods and customer-pleasing hacks. Consumers have been far too pampered for far too long. They now expect retailers to go out of their way to make recommendations and record users’ behavior. While personalized recommendations might seem like additional effort to some, they have now become standard practice.

Compared to total US consumer spending, the consumer spending share on live experiences and events has increased by 70% since 1987.

(Retail Trends 2019, Report)

In a growing effort to enjoy their lifestyle, people are cherishing and prioritizing experiences over material possessions. Recent retail industry analysis shows a burgeoning need in consumers to satiate their immediate needs. They spend less on buying things and more on doing things - and sharing what they do on social media. From theaters to bars to stores, businesses are doing their best to adapt to this shift.

69% of consumers believe attending live experiences helps them connect better with the brand, their friends, and their community.

(Retail Trends 2019, Report)

In an excellent example of a live experiential take on retail experience as a new retail marketing style, IKEA hosted a sleepover for over 100 customers in one of their shops. The event included a sleep expert who provided advice on how to get a good night’s sleep and what type of mattress would best suit customers’ sleeping style.

77% of consumers, including 60% of Millennials, have fostered relationships with specific brands for over 10 years.

(In Moment)

InMoment’s 2018 US Retail CX Trends Report explored the way brand loyalty affects customers’ willingness to share their data and purchasing experiences. Most of their retail statistics come from satisfied customers. The happier people are with a product/service, the more likely they are to share their feelings with others, including friends and family.

(Retail Trends 2019, Report)

The holiday season is yet another proof that experiential retail, or retailtainment, is the future. The long-awaited and longer-announced decline of brick-and-mortar stores never took into account the overwhelming hedonism prevalent nowadays. And retail industry data shows the desire for experiences has been on the rise for a while now.

52% of people regularly take pictures of their meals.

(Retail Trends 2019, Report)

Happiness is only real when shared, right? As the 2019 KPMG report shows, as many as 11% of respondents take at least one picture of their food per week, while 9% are unable to go a day without capturing what they’re consuming.

This behavior has triggered an avalanche of highly aesthetic retail market trends - arranging food, lighting, and store interior to appear Instagram-friendly. Appealing to buyers’ vanity and making them look happy and well-off on social media also brings free advertising and word-of-mouth recommendations. This way, consumers’ friends and family are likely to see retailers’ service in the best possible light.

In the UK, supermarket plastic bag usage has fallen by 86% in 2018.


More and more retailers are working towards replacing plastic bags with paper variants. This helps build up brand reputation and, most of all, it helps customers feel good about themselves.

Recent retail industry data shows “fighting for the right cause” and advocating for positive change on a global scale can benefit a brand’s marketing efforts a great deal. Luckily for our planet, the imposed altruism coincides with higher profits.

Another plastic reduction measure is the 5p charge per plastic bag in England, which slashed plastic bag usage by 86%. Seven major retailers issued 7.6 billion single-use bags in 2014, but that figure was down to just over a billion in 2017-18, estimates suggest.

Retail and food services in the US accounted for $513 billion in November 2018.


In 2018, food retail industry sales were up by 4%, with the expected surge near the end of the year, on the eve of the holiday season. A robust economy, optimistic attitude towards the future, and strong unemployment figures added to the overall positive numbers.

The most useful kind of data retailers used to evaluate point of sale performance was internal sales data (79%).


The next most helpful items on the Geoblink’s list were In-store shopper behavioral data (65%) and customer data such as addresses and loyalty card information (55%). This shows how retailers have started using collected and analyzed customer data to influence the tactical implementation of their business strategies.

73% of consumers use multiple channels to shop.

(Harvard Business Review)

Hardly any retail industry company can afford not to run their business on multiple channels. A Study of 46,000 Shoppers demonstrates that omnichannel retailing works. The broad array of capabilities drives the engagement of core shoppers with the retail brand and ultimately draws them to the physical store.

Traditional retailers with physical stores will do better by leveraging the power of online marketing. Synchronizing the physical and the digital worlds will provide their shoppers with a seamless, multi-channel experience that online counterparts still cannot match.

eCommerce Retail

81% of shoppers do online research before committing to a purchase.


It’s much easier to skim through 150 different products and compare prices in an hour on your phone than spend a month casually strolling the streets in search of the perfect hair straightener.

It makes sense, then, for users to do their research online, even if they plan to make a purchase in-store. As many as 60% of consumers start their product search on the search engine. And according to Adweek’s article on retailing statistics, 61% will read product reviews before making any purchase. On average, a consumer will visit three stores before making a purchase.

In 2018, retail ecommerce sales grew 23.3% over 2017.


Physical sales are still customers’ top favorite purchase option. Still, the penetration of online commerce into consumers’ lives has been growing steadily for years now, showing no signs of slowing down. What’s more, the less popular sectors are expected to become more open for ecommerce options. Ecommerce growth for 2020, and 2021 is expected to hit 19.8%, and 18%, respectively.

70% of Millennials put their faith in online consumer reviews and opinions.

(Retail Dive)

A product with a hundred positive reviews and comments in which complete strangers go into details describing their interaction with restaurant staff, noodles, and payment options is a sure-thing, young consumers will tell you. With no memory of a world without the Web, many of these tech-savvy customers use brand reviews at their fingertips to conduct pre-purchase research, making online buying more circumspect.

67% of Millennials and 56% of Gen X consumers prefer to shop online.

(Business Wire)

As online shopping vs in store shopping statistics indicate, web-based purchases are slowly taking the lead. How does one win customers over to brick-and-mortar shopping? Going back to the roots of customer experience and branding. Gen X consumers are often more brand-loyal than Millennials, so consider this as part of your retail branding strategy.

When shopping for new products, 49% of US consumers start by looking at Amazon.


According to Survata's Amazon study data, 36% of consumers start their search on a search engine. Only 15% go directly to brands or retailers. Amazon’s dominance over retailers becomes even more insane come holiday season. Also, 84% of US consumers plan on buying a gift on Amazon this year. Other online sales statistics indicate that half of them expect to spend at least 50% of their holiday budgets on Amazon.

84% of retailers say VoC analytics are important, and 59% were investing in it by the end of 2019.


Kalypso’s 2018 Digital Innovation Research came up with this figure. Salesforce research also backs this trend up with their research. In their predictions for 2019, they noted that retailers should have a clear picture of their customer base and act on it to compete effectively. Why? “Because merely competing on price (and even product) is a losing proposition.”

36% of 25 to 34-year-olds in the UK use review sites such as TripAdvisor and Yelp.

(Retail Trends 2019, Report)

Retailing statistics indicate that the introduction of smartphones, together with a global financial crisis, made consumers more price-savvy and informed than ever. Modern shoppers never want to pay the full price in their lives if they can help it. And they aren’t afraid to share their opinions on retailers ripping them off via online reviews. Cost transparency will continue to rise on the 2019 list of consumer priorities. The modern shopper will only be willing to pay full price if no other option is available after hours and days of research.

The number of people with smart-speakers-enabled and voice-activated virtual assistants almost doubled from 14% in 2017 to 27% in 2018.

(Retail Trends 2019, Report)

Most smart speakers rely on assistants from existing ecommerce leaders – opening up new doors into consumers’ homes. Online shopping statistics on voice-controlled assistants indicate this trend will escalate over the next four years to $40 billion by 2022. The increased use of smart speakers at consumers’ homes is expected to drive the massive growth (1900%). OC&C expects smart speakers to penetrate 55% of US households by 2022 compared to 13% now.

31% of consumers say they do their shopping while flipping through their social media accounts.

(2019 Retail Trends Report)

As 31% of shoppers are completely bored, they rely on virtual reality to take their minds off shopping. What they lack in terms of fun, the retail industry makes up in social media platforms, rolling out new commerce-enabling features.

According to Alliance Data’s 2019 Now, New, Next trends report, we’re on the brink of a revolution in social shopping. Brands are embracing the new functionality via shoppable content, testing this new retail technology-enabled platform. The new feature is set to help customers to move more seamlessly from inspiration and discovery they experience when bored, to a real-life purchase.

According to Retail Dive, more than 80% of generation Z and 74% of Millennials claim social media influences their purchases.

(Retail Trends 2019, Report)

This comes as no surprise, as both online and brick-and-mortar shops necessarily rely on Facebook and Google as primary online retail marketing spaces. Together with Google, Facebook controls 82% of the digital advertising market.

Most other publications are forced to use Google ads, providing far less revenue to the retailer, slashing their audiences. Ads on social media platforms are well-placed since they make use of the mountain of user-data their algorithms can then analyze. The same holds true for articles and other news content on Facebook.

82% of consumers say they are more likely or much more likely to purchase from a brand with multiple delivery options.


This should come as no surprise, as we already know shoppers have higher demands than ever from a retail purchase , particularly when it comes to order fulfillment. Stuff like free 2-day shipping, same-day delivery, and in-store pickup are default settings, and retailers worldwide struggle to keep up.

Very few owners operate with the warehousing and supply chain capabilities of Amazon or Walmart. Still, with the right strategies, technologies, and partnerships (usually including Amazon), some retailers can offer services such as same-delivery to their customers.

Ecommerce retail sales were expected to account for 13.7% of retail sales worldwide in 2019.


The percentage of retail sales online has registered a steady growth both in value and in the number of goods and services in offer. While ecommerce accounted for only 7.4% of global retail sales in 2015, the figure went up to 11.9% in 2018. This steady trend is a strong indicator for businesses to shift their marketing efforts online. By 2021, the share is expected to rise even more, up to 17.5% - so start working on that eCommerce store ASAP.

The amount of time people are willing to wait for free shipping has dropped from 5.5 days in 2012 to 4.5 days on average in 2018.

(Marketing Charts)

Even free shipping isn’t good enough for some customers, at least not anymore. Offers from top online retailers such as Amazon Prime have made two-day shipping standard procedure, so cutting down on shipping time is vital for any ecommerce business looking to stay afloat. Importantly, this trend continued well into 2019, as brands evaluated new ways to differentiate themselves from an increasingly saturated crowd. And no, this doesn’t necessarily require drone delivery systems.

In-store shopping is still the preferred retail channel for 82% of Millennials, even the ones who also engage in online shopping.


With access to communities and boutique offerings matching their unique, niche tastes, young urban consumers have developed a discerning consumption perspective. For these guys,

the very act of shopping, from interacting with physical merchandise, to pampering from store

personnel — represents an experiential journey. In many ways the culminating act, or making a purchase, is an expression of teen-like distinctive identity.

When shopping in-store, consumers value “prompt service” most of all (54%).


When consumers decide to purchase a particular product they then expect a personalized experience (30%) and smart recommendations (30%), according to Vend’s 2018 Retail Trends and Predictions Report. To better understand customers' current mindset, TimeTrade surveyed more than 5,000 consumers about their shopping habits and perceptions and 100 senior retail executives about their plans with customer experience.

Native digital businesses are expanding to physical stores, with 850 digital native brick-and-mortar shops expected to open in the next five years.


While digital natives, such as Bonobos, Casper, Glossier, and Warby Parker all began online, many others are launching and expanding their physical presence. Sometimes, an online store will even build a sort of phantom brick-and-mortar store, one where it’s impossible to actually make a purchase, a strange new entry in the history of the US retail industry.

It would be a product pick-up and replacement stop, and in the case of the fashion industry, a try-on. Some particularly fancy brands will also offer additional content as part of their retailtainment efforts and offer haircuts, refreshing drinks, and/or a live performance.

For every $100 you spend at a local small business, around $68 stay in town.


Retail sales revenue data indicates that it pays to shop locally. The $68 will flow into salaries for locally employed folks, local resources, and other expenses. This is why checking out the local boutique is often a better idea than driving to the mall and funding huge corporate chain stores.

53% of Millennials don’t think store associates have the tools they need to provide great customer service.


The desired tools include mobile devices for looking up customer profiles and recommending products, and access to online channels for tracking down the product online, and then in-store. If a customer visits a top retailers’ store, and shows the clerk the screenshot of a particular item they were hoping to purchase, they expect the item immediately, as the clerk should know where everything is from the get-go. That’s just one of the examples.

Nearly 70% of shoppers live within the area of a retailer’s brick-and-mortar location.


Click-and-collect facilitates consumers’ desire for flexibility and convenience removes the burden of shipping costs and drives consumers back to the brand for repeat purchases. This approach is quickly becoming standard practice for large retailers, such as Walmart and Lowes, with pre-existing physical infrastructure and significant financial assets.

The number one reason (56%) why consumers shop in-store is the ability to touch, smell, and hear the products or, in some cases, try them on.

(Retail Dive)

Other reasons why top online retail sites can’t beat an in-store shopping experience include: products look different (41%), long delivery time (34%), high shipping costs (25%), complicated return process (16%). This stat can be used by online businesses to improve their performance. And offline stores can also improve by bringing products closer to the customers. That can be done by using emerging technologies like AI and virtual reality.

60% of men and 52% of women say they at least occasionally, if not more often, visit a store to see or try out items before buying them online.

(Retail Dive)

As it turns out, global and US retail industry statistics indicate that it’s younger men that are driving this phenomenon: 59% of males in the 18-34 age range, versus a significantly lower 41% of 18-34 year-old females, say they visit stores to see, touch, and feel products prior to ordering them online. What’s more, 28% of these young men say they always or frequently do so, compared with 20% of young women.

52.8% of Americans visit Walmart in one month.

(USA Today)

Walmart is the most popular store in the US. More than half of all shoppers in the country visit a Walmart location in a given month. No other store can claim a majority of Americans as customers. Current retail statistics show Walmart’s net sales of $482 billion are bigger than the gross domestic product (GDP) of some nations. Walmart may be synonymous with discounts and bargains on everything from toilet paper to tempeh, but keep in mind that it began as a humble five and dime store in Benton, Arkansas. There’s hope for all small retailers out there.

Each week, Walmart serves nearly 275 million customers.

(Defining The Future of Retail, 2019)

The numerous visitors shop in 11,300 Walmart stores and numerous ecommerce websites under 58 banners in 27 countries. Shopping mall statistics from the 2019 retail report indicate that the strong digital growth, at 43% last quarter, has now propelled Walmart to within spitting distance of the No. 3 post position, displacing Apple, at roughly 4% of retail sales.

Up to 20% of consumers who return an online purchase in-store make an additional purchase.


A retail strategy that operates multiple channels can result in higher customer satisfaction. Customer presence in-store increases, as does the value of sales to ecommerce. Also, an in-store experience allows business owners to entice audiences’ senses with complimentary drinks, snacks, and an overall friendly atmosphere.

Mobile Retail

Gen Z shoppers are twice as likely to complete an online purchase using a mobile wallet like Apple Pay, Amazon Pay, or Google Pay than the average consumer.

(Mobile Wallet Generations)

Gen Z shoppers were 8% more likely than other respondents to be influenced by the availability of financing, given that they likely have lower incomes to support their spending.

8 in 10 Americans are online shoppers. Half of them use a mobile device for shopping.

(Pew Research)

A study from the Pew Research Center reveals that 79% of US adults have made an online purchase. What’s interesting is that 51% of Americans have used a mobile device for online shopping.

According to Mobile Marketer retailing statistics, mcommerce sales are expected to surpass ecommerce sales this year. Now let’s see if the digital commerce forecast from this source could come true by the end of the year by taking a look at what percentage of ecommerce is mobile right now.

67% of consumers have downloaded a retailer app.


According to the 2018 Synchrony Retailer Mobile Apps study, over half of those who downloaded retailer app(s) did so in order to make use of an app-only coupon or discount. Naturally, this eCommerce marketing strategy doesn’t immediately convert all users into repeat customers. Still, almost 50% actually used the app to make one or more purchases, adding up to a satisfactory result.

Shopping sessions are 32% shorter when customers use mobile rather than desktop.


Sales Force got insights into shopper behavior based on research of over 2,000 US consumers. Increasingly, cloud, social, mobile, Internet of Things (IoT), and AI are empowering customers to research and shop in new ways.

In 2018, mobile sales accounted for nearly 40% of all retail ecommerce sales in the US.


Mcommerce is the biggest retail industry news. As eMarketer, the leading research firm forecasts, mobile commerce will account for 53.3% of all retail ecommerce sales in the US by 2021. In 2018, 39.6% of retail commerce was mobile. According to eMarketer, in 2020 mobile commerce will be only 1% below half of US retail ecommerce sales, and is expected to surpass them the following year.

The Future of Retail

Globally, retail sales were expected to top 26.29 trillion by the end of 2019.


Global retail sales were projected to amount to around $28 trillion by 2020, up from approximately $22 trillion in 2016. The retail industry encompasses the journey of a product or service.

This typically starts with the manufacturing of a product and ends with a purchase by a consumer from a retailer. Retail establishments come in many forms such as grocery stores, restaurants, and bookshops.

Digitally native brands are predicted to open 850 brick-and-mortar stores in the next five years.

(Retail Dive)

A 2018 retail sales report forecasts that as many as 850 physical stores will pop-up across the nation in the next five years. There’s nothing peculiar about this prediction, except for the fact that these stores will be opened by around 100 leading digitally native brands. With the rise of consumers’ omnichannel expectations - and high ones, too - online brands are now planning to open brick-and-mortar locations.

When asked what will they invest in this year, most retailers identified new products (65%) and store associates (61%) as their main needs.

(State of Retailing Online)

Most of the retailers surveyed say they’ll invest in new product assortments, a good idea to attract customers to their stores. However, almost an equal number said they’ll invest in their people through training, salaries, and other resources.

Despite anticipated bumps in the road, retail’s future looks bright, with a 4.7% growth expected in 2019.


New products were the top investment priority for nearly two-thirds of the retailers surveyed. A close second were investments in employees through training, salaries, and other resources. New products attract more customers and well-trained staff engage with them in meaningful ways, making for an excellent shopping experience. The sellers who are able to make both investments will reap the most rewards.

Millennials and Generation Z will represent 45% of the global personal luxury goods market by 2025.

(Bain & Co.)

This is a great opportunity for luxury brands, but it’s also a challenge, since younger consumers think and shop differently from their parents. Many insightful retailing blog posts indicate Millennials seek and find brands they want, regardless of channel. Of course, they prefer to shop online, but they also value experiences and will enter a store if it delivers something unique.

Amazon accounts for 49% of online spending in the US, which is about 5% of all US retail sales.

(CNBC) (Tech Crunch)

Amazon is now taking such a large piece of the online retail cake that it will quickly be making higher profits than all other online retailers combined.

What is retail marketing for small businesses when Amazon’s closest competitors are falling so far behind they’re not really competitors? With a 6.6% share of eCommerce sales, eBay holds a very distant second place. Apple comes in third at 3.9%, while Walmart occupies fourth place. Rounding up the top five, The Home Depot comes in with a share of 1.5%.

Ecommerce dollars now comprise 10% of all retail revenue.


That percentage is an industry-wide average, an amalgamation of many different categories, the main argument to the online vs in store shopping issue. The percentage of ecommerce sales varies markedly by product segment, from around 2% for groceries to more than 20% for apparel to the overwhelming majority of sales in categories where products can be digitally delivered, like music, books, and games.

US autos are still subject to China’s standard tariff rate of 15%.

(China Briefing)

Despite the rumors that the tariffs on Chinese goods would increase to 25%, China and the U.S. decided to restart trade talks and put the new rounds of tariffs on hold. Still, even the existing tariffs may force retailers to evaluate whether it makes sense to exit certain categories if they cannot sell product profitably.

The intrinsic value of a “made in the USA” label might no longer be enough to warrant shifting some product manufacturing to US soil. Retail statistics suggest that the UK and EU faced many of the same challenges throughout 2019.

25% of customer service operations will use virtual customer assistants by 2020, a jump from less than 2% in 2017.


According to the findings of a 2018 Gartner report, more and more VCAs are implemented on mobile apps, websites, and social networks, to help businesses handle customer requests. The proliferation of VCAs is fueled by improvements in natural-language processing, intent-matching capabilities, and machine learning.

Retailers are expected to spend $7.3 billion on AI by 2022.


The new report by the Capgemini Research Institute titled ‘Building the Retail Superstar: How unleashing AI across functions offers a multi-billion dollar opportunity’ offers some interesting findings on how the application of AI can increase your bottom line.

Brand leaders plan to hire 50% more data scientists in the next three years.


Data scientist job postings increased 31% year over year in 2019, a 256% jump from 2013.Because data scientists, like AI researchers, are so in demand, they often command extremely high salaries. An entry level data scientist or one with little experience makes over $100,000 a year, according to Glassdoor. Since paying such high salaries is unaffordable for most small retail companies, the ones who can afford to bring on a data scientist to the team are likely to gain a significant competitive advantage.

Retail statistics predict that, within the next two years, 65% of retailers will offer same-day delivery.

(efulfillment Service)

Research from Boston Retail Partners shows 51% of retailers now offer some form of same-day delivery. Many small-time retailers are using third-party delivery services such as Lyft or Uber to stay competitive. Others choose to join Amazon and enjoy the many benefits the retail giant provides. The increasing need for instant gratification in most consumers demands same-day delivery solutions.

Concluding Thoughts

Now it’s time to make use of the recent retail trends and info and optimize your business accordingly. Customers still enjoy shopping in-store more than anywhere else, and this gives you an opportunity to build a unique brand and draw your customers in with warm, honest customer service.

Furniture wears out, consumables require replenishment, and fashions change, all spurring people to head out and shop at their favorite stores. It’s up to retailers to woo them with better products and services. Small, in the case of retail, may be the better option as consumers move away from malls and big department stores and back to the corner shop.

The growing monopoly of huge corporate store chains such as Walmart, Costco, and Home Depot can be disheartening to a number of local, retail SMBs. Still, 2018 and 2019 retail statistics show local SMBs, especially those with an omnichannel presence, can build lucrative niche businesses, especially if they differentiate through branding.

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Victimless crimes without bloody traces, fingerprints, or mysteries worthy of Hercule Poirots’ insights and findings don’t shake the public too much. People don’t usually expect white-collar office workers with their noses buried into piles of papers to keep dark secrets. Despite that, white-collar crime statistics show the seriousness of this problem, which can have devastating consequences on businesses and enterprises.  Money laundering, embezzlement, financial statement frauds, check or payment tampering are among the most common crimes committed by white-collar workers. We compiled data regarding those felonies to help you learn more about white-collar corporate crimes.  White-Collar Crime Stats: Editor’s Choice Only 28% of white-collar employees involved in corporate crimes are women. A typical white-collar felon is a married male in his forties.   White-collar crimes cost the United States over $300 billion per year. Only 6.1% of corporate criminals come from an unhealthy family background. Only 9% of frauds happen in nonprofit organizations. Corruption accounts for 43% of white-collar crimes and causes a median loss of $200,000 per case.  The maximum prison sentence for insider trading in the US is 20 years. White-Collar Crime Demographics: Who Commits the Crimes? Only 28% of white-collar employees involved in corporate crimes are women. (2020 Global Study on Occupational Fraud and Abuse) If there has ever been a need to draw a forensic sketch of a typical corporate criminal for identification purposes, it very likely wouldn’t be a woman. Detailed research into the demographics of white-collar criminals showed that women are very rare corporate crime offenders, accounting for only 27% of committed frauds. The fact that a vast majority are men is understandable given the disproportion of females in higher management positions at corporations. Corporate crime statistics reveal that a typical white-collar felon is a married male in his forties. (Bajoka) (University of Cincinnati School of Criminal Justice) The typical white-collar criminal doesn’t look any different than the co-workers you sip your morning coffee with. He is likely in his mid-forties, though some start earlier. He doesn’t have a criminal record and hasn’t committed any criminal acts until his late 30s. Most of them boast at least a Bachelor’s degree and belong to the professions not so often associated with illegal activities: lawyers, financial advisors, accountants, and clergy members. Some companies use employee tracking software to get a better insight into their workforce, but these felons are usually in positions of power, where they don’t get tracked or at least know how to circumvent it.  Statistics of white-collar crime in the US show 35.3% of felons have more than $10,000 in assets. (University of Cincinnati School of Criminal Justice) As we can see from the statistics gathered in the research commissioned by The University of Cincinnati School of Criminal Justice, over a third of white-collar criminals are well-established in the society, with more than $10,000 in assets. 63.5% have residential stability, and out of that number, 50.3% are homeowners. They are usually highly ranked in their companies, often at managerial positions, and 65.8% of them have steady employment.  White-collar crime racial statistics reveal 73.9% of offenders are white. (University of Cincinnati School of Criminal Justice) Social and other prejudices often take over the minds of people when they think of criminal activities. Corporate crime is a different beast, though.  Nearly three-quarters of white-collar offenders are white people coming from middle-class or better backgrounds. Notably, income tax frauds are overwhelmingly white-male driven crimes, with 91.4% of perpetrators being male and 89.1% white. Only 6.1% of corporate criminals come from an unhealthy family background. (University of Cincinnati School of Criminal Justice) When we speak or think about thefts, kidnapping, rape, or murders, we often envision the perpetrators coming from tough financial conditions and unhealthy family backgrounds. Statistics on white-collar crime indicate some often overlooked facts regarding the families the felons come from. Namely, only 6.1% of them were raised in families where they were abused, neglected, or abandoned as children. Only 6% grew up with at least one family member involved in criminal activities, and 15% had parents who struggled to provide the necessities of life. Common Types of White-Collar Crimes Asset misappropriation schemes account for 86% of frauds and cause a median loss of $100,000 per case. (2020 Global Study on Occupational Fraud and Abuse) Now that we know who commits white-collar crimes and the statistics behind them, we can determine the most common types of these crimes. According to the data gathered in the Report to the Nations global study on occupational fraud and abuse, the most frequent fraud scheme is asset misappropriation. This felony accounts for 86% of all white-collar crimes, but, luckily, it’s the least costly type with a median loss of $100,000 per case. Asset misappropriation happens when an employee misuses or steals the company’s resources and thus defrauds their employers.  Financial statement frauds are the most costly type of white-collar crime, with a median loss of $954,000. (2020 Global Study on Occupational Fraud and Abuse) Luckily, white-collar crime statistics indicate that financial statement fraud schemes are the least common type of corporate fraud, accounting for only 10% of the cases. So what are financial statement frauds? They involve schemes in which the offender intentionally omits or misstatements the material in the company’s financial statements. Corruption accounts for 43% of cases and causes a median loss of $200,000 per case. (2020 Global Study on Occupational Fraud and Abuse) Corruption takes up an expectedly high proportion of occupational frauds. Offenses such as bribery, extortion, conflicts of interest, bid-rigging, and other illegal activities cause losses of around $200,000 per case. One of the more alarming facts about white-collar crime is that corruption cases often cost companies more than just money. Often their reputation goes on the line, and many have to reach out to costly reputation management services to mitigate the damage. 64% of organizational offenses in the United States happen in closely-held or private corporations. (United States Sentencing Committee) Speaking of the structure of the organizations where frauds are committed, 64% of them are private or closely-held corporations. US white-collar crime statistics show that limited liability companies account for 22.7% of cases, and 9.3% of cases happen in publicly traded corporations. If we dig deeper into the infrastructure of American businesses committing corporate offenses, we can conclude that most are small in size. Namely, 66.1% had fewer than 50 employees, and only 9.7% had more than 1,000.  Only 9% of frauds happen in nonprofit organizations. (2020 Global Study on Occupational Fraud and Abuse) Although nonprofit organizations reported very low white-collar crime rates, the $75,000 in damages per case can be a serious blow to smaller organizations. According to the 2020 Report to the Nations study, private organizations accounted for 44% of corporate frauds, public ones for 26%, government agencies for 16%, and other company types for 6%. General White-Collar Crime Statistics FBI white-collar crime statistics show that these criminal offenses cost the US over $300 billion per year. (Cornell Law School 2020 Global Study on Occupational Fraud and Abuse) According to the Federal Bureau of Investigation (FBI), corporate crime offenses are estimated to cost the US more than $300 billion every year. Aside from fines, other penalties for white-collar crimes include paying the cost of prosecution, home detention, forfeitures, community confinement, supervised release, and even imprisonment.  Only 56% of organizations conducted an investigation of their worst corporate criminal incident. (PwC's Global Economic Crime and Fraud Survey 2020) When we look at white-collar crime report statistics, we can see that the main reason for the persistent recurrence of corporate crime might be the lack of people willing to report it. Figures show that only 56% of businesses conducted an investigation of their worst incidents related to white-collar crime. Simultaneously, barely one-third of organizations reported the incident to the board. 89% of the interviewees reported negative emotions after an incident or fraud happened at the company. Taking all the necessary steps to address and better understand the issue results in fewer fraud cases in the future. Ignoring white-collar crime sentencing statistics for a moment, nearly 60% of companies who conducted detailed investigations into the fraud cases ended up being better off for it.  80% of white-collar crime perpetrators received some punishment in 2020, but only 59% of the cases were referred to law enforcement agents. (2020 Global Study on Occupational Fraud and Abuse) Organizations can refer to the corporate criminal incident internally, through civil litigation, or by reaching out to law enforcement. The statistics on the response to frauds indicate that nearly half of the victim organizations (46%) never refer these frauds to law enforcement, believing that internal discipline is sufficient. Another big reason for refraining from reaching out to the criminal justice system is the fear of bad publicity (32%). There were 755 cases of money laundering in the United States in 2020. (United States Sentencing Committee) White-collar crime statistics by the state indicate that the Southern District of Florida had the highest number of money laundering cases during the fiscal year of 2020 (42). This was followed by the Southern Districts of New York and Texas, with 33 convictions each. One of the ways to prevent money laundering and tax evasion is to engage professional tax software solutions to help companies stay up-to-date and compliant with state and federal tax laws. White-collar crime prison statistics reveal that the maximum prison sentence for insider trading in the United States is 20 years. (US Securities and Exchange Commission) Even though not many people and organizations are willing to go to law enforcement in resolving corporate fraud cases, there are exceptions. When reaching out to the criminal justice system to solve the problem, victim organizations can expect the maximum prison sentence for insider trading to be 20 years. At the same time, the maximum amount of money charged from corporate criminals is $5 million for individuals and $25 million for organizations. Obviously, insider trading is just one of the many corporate frauds that can ruin a company’s finances and reputation, but the steep punishments should serve to encourage more people to speak up and get the felons convicted.
By Danica Djokic · October 07,2021
Diversity and inclusion are some of the most important policies that can not only improve the working environment and enhance employee engagement but significantly contribute to all other aspects of any business. The benefits are numerous, and we will discuss them as we unveil some of the most interesting diversity in the workplace statistics. Being a diverse company means hiring people of different ethnicities, gender, age, religion, etc. Companies that have successfully implemented D&I initiatives are often seen as more desirable for employees due to their broader perspective and the positive attitude they cherish. We have done our research, and these are some of the reasons everyone should embrace diversity. Editor’s Choice of Diversity in the Workplace Statistics In 2019, millennials accounted for 35% of the US labor force. Only 8% of CEOs at Fortune 500 companies are female. Diverse companies are 70% more likely to acquire new markets. 46% of Hispanic and 39% of black women earn less than $15 an hour. During the COVID-19 pandemic, fathers who worked remotely were promoted three times more than women in the same position. General Workplace Diversity Data and Stats In 2020, only 17.9% of persons with disabilities were employed in the US. (US Bureau of Labor Statistics) Based on the report published by the US Bureau of Labor Statistics, in 2020, the unemployment rate for persons with disabilities grew compared to the previous year. In 2019, the percentage of employed persons with disabilities in the US was 19.3. However, those numbers dropped to 17.9 the following year.  Regarding people without disabilities, the report stated 66.3% of them were employed during 2019, but the numbers decreased to 61.8% in 2020. These rates show that there is still much work to be done to overcome the lack of diversity in the workplace, and statistics will need to include more people with disabilities in the workforce going forward. By 2024, it’s expected that 24.8% of the US workforce will be employees older than 55. (Deloitte) It’s not a secret that the US workforce is aging each year. Research on shifting workforce demographics, conducted by Deloitte, suggests that by 2024 employees aged 55+ will make up 24.8% of the workforce. This might not mean much to you, but it is a severe increase if we go back to 1994 when this percentage was significantly lower, or to be precise, 11.9%. The research also projects that the US workforce diversity statistics are about to change and, by 2024, less than two-thirds of the labor force will be defined as “white non-Hispanic.” Back in 1994, over 75% of the labor force fell into that category. In 2019, millennials accounted for 35% of the US labor force. (Pew Research Center) Millennials are all those born between 1981 and 1996, and back in 2019, they accounted for over a third of the US labor force. In 2016, the millennial generation surpassed Generation Xers and became the largest population in the US labor force.  According to research from 2019, Millennials are expected to comprise 75% of the global workforce by 2025.  Gender Diversity in the Workplace Statistics Only 8% of CEOs at Fortune 500 companies are female. (Statista) The gap between male and female leadership roles has always been a thing, and there are multiple statistics to confirm that. However, it looks like things are changing for the better. As Statista confirmed earlier this year, there’s been a new record when it comes to female CEOs. As of June 14, 2021, there were 41 female CEOs employed at Fortune 500 companies. According to the statistics, this wasn’t the only record that got broken. For the first time ever, two black women are running America's 500 highest-grossing companies, giving us hope that gender diversity on executive boards might become a reality in the not-so-distant future. In terms of the median salary in the US, women earn around 18% less than men. (PayScale) The gap between the leadership roles isn’t the only hurdle that women are facing in business nowadays. PayScale, a company that helps employers and employees understand the appropriate pay for every position, reviewed these issues in its Gender Pay Gap Report for 2021. According to this report, women earn only $0.82 for every dollar a man makes. Although it might sound discouraging, this is a slight improvement compared to 2020, when they earned one cent less, as per employment diversity statistics. Also, bear in mind these are uncontrolled pay gap statistics - when doing the same job with the same qualifications, the numbers are less dire: women earn 98 cents for every dollar a man does. During the COVID-19 pandemic, fathers who worked remotely were promoted three times more than women in the same position. (CNBC) The ongoing COVID-19 pandemic has affected all aspects of the business as we know it. Many had to adapt to the new reality and switch to their home offices instead. According to a CNBC report, 34% of men with children working from home received some kind of promotion during this period.  On the other hand, women’s jobs have been hit much harder by the pandemic. According to an analysis conducted by the National Women’s Law Center, of the 1.1 million workers ages 20 and over, who left the labor force between August and September of 2020, 865,000 were women. Racial and Cultural Diversity in the Workplace Statistics 46% of Hispanic and 39% of black women earn less than $15 an hour. (The Washington Post) In 2019, around 39 million people earned less than $15 per hour. These 39 million employees made about 28% of the workforce at the time, and the majority of the low-wage category consisted of Hispanic and black women. In fact, they were more than 2x as likely as white men to fall into this wage category.  Based on the Washington Post’s research on diversity in the workplace, statistics haven’t really changed since 2019. Roughly 46% of Hispanic women and 39% of Black women still make less than $15 an hour. On the other hand, only 18% of White and Asian men hover around this wage bracket. More than 90% of all Google employees are white or Asian men. (Statista) According to Statista, the distribution of Google employees in the US from 2014 to 2021 does not look very racially or gender-diverse. The data for 2021 shows that white men account for 50.4% of employees, with Asian men following with 42.3%. On the flip side, only 4.4% of the employees are black men and women. If you look at the timeline of these statistics on diversity in the workplace, you will see the Asian population is experiencing steady growth, while the white population dropped from 64.5% in 2014 to 50.4% in 2021.  In 2019, black people held only 3.2% of senior leadership roles in large organizations in the US. (Coqual) “Being Black in Corporate America” is the name of Coqual’s intersectional exploration aimed to show if and how things have changed for the black people in the US during the past few years. The research on the representation of black adults in the US has shown that only 3.2% of black people held senior leadership roles in major companies, with just 0.8% of them being Fortune 500 CEOs. Benefits of Diversity in the Workplace Statistics Diverse companies produce 19% more revenue than those with non-diverse leadership. (Forbes) A study by the Boston Consulting Group (BCG), published in 2018, has found that diverse leadership increases the bottom line for companies. According to the study, increasing the diversity of leadership teams can lead to improved financial performance and better innovation. The study included 1,700 companies of all sizes across eight different countries. These findings are important as they show that diversity isn’t just an inclusion metric but an integral part of any successful business. In 2019, gender-diverse companies were 25% more likely to outperform their competitors. (McKinsey) Various diversity in the workplace stats show just how important diversity is and how it can help boost the overall performance of businesses of all sizes. Based on the findings from McKinsey’s research in 2019, companies with gender diversity have 25% higher chances to achieve higher profits than those with less gender diversity on the executive boards. Ethnic diversity in leadership teams is another vital factor. According to the report, companies implementing ethnic and cultural diversity on the executive level have a 36% likelihood of outperforming the competition.  Diverse companies are 70% more likely to acquire new markets. (Harvard Business Review) (Josh Bersin) Establishing a diverse workplace is vital for all modern organizations, and there are many diversity in the workplace statistics that prove this. Diverse companies also have 2.3 times higher cash flow per employee. They are also far better at capturing new markets when compared to the companies that do not practice diversity hiring.  80% of US job candidates look for inclusion when choosing an employer. (Deloitte) Salary and working hours aren't the only deciding factor when it comes to choosing a new employer. Back in 2017, Deloitte published a research paper that surveyed more than 1,300 full-time employees from a range of organizations all across the US. The paper showed just how important diversity and inclusion initiatives are by showing that four-fifths of all employees look for an inclusive workplace. 39% of respondents confirmed they would quit their current job if they found a more inclusive working environment, while 23% indicated they already left a job for that very reason.
By Nikolina Cveticanin · October 04,2021
Women account for 50.8% of the US population, hold 57% of all undergraduate degrees, and approximately 60% of all master’s degrees. And even though they hold about 52% of all management-level jobs, American women cannot keep pace with men in terms of representation when it comes to top leadership roles.  As male vs. female CEO statistics show, it’s the profit and loss roles or P&L responsibilities such as leading a brand, unit, or division, that set executives on the track to becoming a CEO. On the other hand, women who advance into C-suites - the “chief” jobs in companies - typically take on the roles such as head of human resources, legal, or administration. Although all of these functions are extremely important, the line of work they focus on doesn’t involve profit-generating responsibilities, which rarely makes them a path to running a company. Why does the percentage of CEOs that are female remain low in all parts of the world? There isn’t a simple answer to this question. Several studies have shown that it’s the fusion of work-life constraints, early professional trade-offs, and firmly established attitudes towards women in power and the skills and traits that make a good leader that can explain why the careers of equally ambitious and capable men and women often take such different turns. Let’s take a look at some of the most interesting findings. Male vs Female CEO Statistics - Editor’s Choice Female CEOs are running 41 Fortune 500 companies. There are two Black women among the Fortune 500 CEOs. Women made up only 5% of the CEOs appointed in 2020 globally. At the CEO level, men outnumber women by approximately 17 to one.  59% of male employees aspire to become CEOs versus 40% of women. 77% of women say the biggest obstacle to gender equity at the workplace is the lack of information on how to advance. Between 2015 and 2020, the share of women in senior vice president roles in the US increased from 23% to 28%. (McKinsey & Company) Over the same period, the percentage of women in the C-suite went up from 17% to 21%. All women, especially those of color, remained significantly outnumbered in senior management positions. However, prior to the start of the coronavirus pandemic, the representation of female workers in corporate America was slowly trending in the right direction.  According to 2020 statistics on female CEOs in the United States, 21% of C-suite members were women.  (McKinsey & Company)  Based on the survey results published by McKinsey & Company, there’s a leaky pipeline for women in leadership. In 2020, female workers accounted for 47% of entry-level positions, 38% of management roles, and 33% senior management/director roles. Women were entrusted with under one third (29%) of all vice president positions in American organizations. For every 100 men who got promoted to a managerial role, only 85 women advanced to the same position, based on the 2020 data.  (McKinsey & Company) This gap was even larger for women of color as only 71 Latinas, and 58 Black women received a promotion. Consequently, women remained underrepresented at the managerial level holding just 38% of manager positions, while men accounted for 62%. Male vs female CEO statistics from 2020 indicate that 39% of senior-level women burned out compared to 29% of men. (McKinsey & Company) Furthermore, 36% of women felt pressured to work more, in comparison with 27% of men. At the same time, 54% of C-suite women reported that they constantly felt exhausted, and so did 41% of men in similar positions. More than 50% of women in senior leadership roles promote gender and racial equality at work, in comparison with approximately 40% of male top executives. (McKinsey & Company) Women in leadership positions are more likely than men in senior-level roles to take a public stand on racial and gender diversity and champion the advancement of employee-friendly programs and policies. Women CEOs are also more likely to sponsor and mentor other female workers. According to the results of a recent survey, 38% of women in senior-level positions currently mentor or sponsor at least one woman of color, compared to only 23% of men in the same roles.   Female CEOs are running 41 Fortune 500 companies. (Fortune, Statista) In 2021, the number of women appointed to CEO positions in America's 500 highest-grossing companies reached an all-time high. However, the new record still only translates to approximately 8% of female representation at the top of the country's largest public businesses.  On the plus side, the number of women CEOs of Fortune 500 companies almost doubled in comparison with 2018 when there were 24 females leading the nation’s biggest businesses. Calls for diversity and inclusion in the highest echelons of America’s business world are starting to bear fruit as the number of female Fortune 500 chief executive officers increased for the third consecutive year. The top five biggest female-led Fortune 500 businesses as of August 2021 are CVS Health (rank four), Walgreens Boots Alliance (rank 16), General Motors (rank 22), Anthem (rank 23), and Citigroup (rank 33).  Speaking of women in leadership roles, statistics show that there are two Black women among the Fortune 500 CEOs. (Fortune) For the first time, two Black women are running Fortune 500 businesses - Roz Brewer of Walgreens Boots Alliance (rank 16) and Thasunda Brown Duckett of TIAA (rank 79). Before Duckett and Brewer started their new jobs in 2021, only one Black woman - Ursula Burns, former Xerox chief - had ever been appointed CEO at a Fortune 500 business on a permanent basis. After Burnes stepped down from the role in 2017, and, with the exception of Bed Bath & Beyond's Mary Winston, who worked as interim chief for a few months in 2019, Black female chief executive officers have been missing from the Fortune 500 list ever since. Citigroup CEO Jane Fraser is the first woman to run a major Wall Street bank. (Fortune) Fraser’s appointment marked huge progress for the financial industry. Much like Dick's Sporting Goods chief Lauren Hobart, Clorox chief Linda Rendle, new Coty CEO Sue Nabi, Walgreens Boots Alliance’s Roz Brewer, Thasunda Brown Duckett of TIAA, and CVS’s CEO Karen Lynch, Fraser took over from a male CEO. Statistics on Fortune 500 CEOs by gender reveal that there were only 37 female and 463 male chiefs leading America’s highest earning businesses in 2000. (Fortune) The number of women in CEO positions in the Fortune 500 hasn’t been growing steadily throughout the last two decades. There were 24 female chiefs in 2015, 21 women CEOs in 2016, and 32 women running Fortune 500 businesses in 2017, while that number dropped to 24 in 2018.  At the median, 16 female CEOs earned $13.6 million in 2020, in comparison to $12.6 million for the 326 men included in a study. (Equilar) According to a study published in May 2021 comparing a male CEO salary vs. a female CEO salary, women have outpaced men in total pay but remained underrepresented in executive positions. Equilar’s study indicates that Lisa Su, the chief executive officer of Advanced Micro Devices, was the highest-paid woman for the second consecutive year and the highest-paid CEO overall in 2020.  Globally, women made up only 5% of the CEOs appointed in 2020. (Heidrick & Struggles) The highest percentage of newly-appointed female CEOs was in Ireland (15%), while the lowest was in Brazil (0%). This is according to a paper that analyzed the backgrounds of chief executives leading 965 of the largest companies in 20 markets around the world. It sought to identify the skills and experience that shaped their path to the top while taking different male vs. female CEO statistics into account.  At the CEO level, men outnumber women by approximately 17 to one.  (Morningstar) According to a study that explored the gender gap in US companies, the number of male executive officers is seven times higher than the number of women holding the same positions. More than 50% of the companies analyzed didn’t have a single female on their lists of executive officers. Jackie Cook, the author of the Morningstar report, found that online retail giant Amazon didn’t have any women among its highest-paid executives as of 2020.  Women who negotiate for raises and promotions are 30% more likely to be considered as "too aggressive" or "intimidating". (Business Insider) Speaking of male managers vs. female managers, statistics reveal that women who don’t negotiate at all are 67% less likely to receive the same negative feedback. The proportion of women in senior management roles increased from 20% in 2011 to 29% in 2020, globally. (Grant Thornton) As 2019 saw a jump of 5% compared to 2018 (amounting to a total of 29%), 2020 represents a leveling off of the progress made during the previous year. This lack of movement doesn’t necessarily reflect a failure of companies to address the existing gender gap. Globally, the proportion of companies with at least one woman in senior management was 87% in 2020.  (Grant Thornton) The number of female CEOs and senior managers has risen by almost 20 percentage points over the last few years. For comparison, this figure stood at 68% in 2015 and 68% in 2017.  77% of women say the biggest obstacle to gender equity in the workplace is the lack of information on how to advance. (Working Mother Research Institute) Only 41% of female survey participants, as opposed to 64% of male respondents, said they have a network of coaches, mentors, and sponsors offering them career guidance. 37% of women versus 64% of men said that their companies provide information on career paths that lead to executive roles. (Working Mother Research Institute) Additionally, women CEO statistics indicate that 74% of female employees understand what the specific requirements are for advancing to the highest-paying roles in their companies even though they don’t receive this type of information directly.  60% of women believe they have the same opportunities to advance as anyone else at their workplace versus 74% of men.  (Working Mother Research Institute) Similarly, 65% of women express they are satisfied with the way their careers are progressing, and so do 78% of men.  Male vs female CEO stats reveal that 59% of male employees aspire to become chief executives versus 40% of women.  (Working Mother Research Institute) Of those women who aspire to become CEOs, 6% are first-level managers (as opposed to 13% of men) and 39% are executives. The same goes for 40% of men hoping to take on the role of chief executive officer.  Businesses with high representations of women in leadership roles had a 35% higher return on equity and 34% higher total shareholder return in comparison with male-dominated companies.  (Catalyst) Female vs male CEO statistics compiled by an NGO during a review of 353 Fortune 500 companies show that the differences were most apparent in facial services, consumer discretionary, and consumer staples industries.
By Milica Milenkovic · September 24,2021

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