Job Satisfaction Statistics: Keep Your Workers Happy and Your Business Healthy

ByIvana V.
March 17,2022

In this competitive market where unemployment is low, competition is fierce, and turnover is expensive, employers have been paying more attention to staff contentment levels in an effort to retain high-performing workers. And they are definitely on to something.

Recent research on HR and employee engagement has produced compelling evidence of the benefits satisfied and engaged workers bring to both their organizations and themselves. 

Job satisfaction statistics highlight the fact that happy employees really make a difference in any organization. Those who show up at work with an eagerness to overcome challenges, solve problems, and achieve set goals are the driving force of any business. Unfortunately, at the moment, only a third of the US workforce feels this enthusiastic about their job. 

This puts the ball in the employers’ court. They are the ones who can spike these numbers by showing employees they truly care, by rewarding hard work and dedication, and by making employee wellness and engagement a priority. To discover how employee happiness can boost an organization’s productivity and to learn how to deploy a winning staff engagement strategy, dive into our list of employee satisfaction and  engagement statistics.

Key Job Satisfaction Statistics - Editor’s Pick

  • 72% of surveyed professionals say having more work benefits would increase their job satisfaction.
  • 51% of US workers say they get a sense of identity from their job.
  • 13% of employed Americans are actively disengaged at work.
  • 30% of American workers say their job is “just a job to get them by.”
  • Only 46% of employees place “a great deal of trust”in their employers.
  • Employees who feel their superiors treat them with respect are 63% more satisfied with their jobs.
  • 79% of American workers say company culture is an important factor in job satisfaction.
  • 83% of millennials consider work-life balance to be the most important factor in evaluating a potential job.

Job Satisfaction Stats

Employees who feel their superiors treat them with respect are 63% more satisfied with their jobs.

(Harvard Business Review)

Employers who treat their workers respectfully have much to gain and nothing to lose. As a recent Harvard Business Review report confirms, when employees are respected by their leaders, their job satisfaction levels go up by as much as 63%. This, in turn, creates a 55% spike in engagement, while employees’ focus heightens by 58%. This work satisfaction report also shows that appreciated employees are 110% more likely to stay with their organization.

62% of employees in managerial positions report high job satisfaction levels.

(Pew Research Center)

Even though a management role entails a lot of responsibility and is often stressful, it comes with a set of perks that make up for it. Top-notch healthcare, paid time off, a retirement savings plan, maternity/paternity leave, and professional development programs are some of the core benefits that compensate for the stress and create good work-life balance. Pew Research’s job satisfaction statistics confirm that executives are particularly likely to say they’re ‘very satisfied’ with their jobs, compared with only 48% of those who work in manual or physical labor jobs.

72% of surveyed professionals say having more work benefits would increase their job satisfaction.

(Zoro)

The majority of employees feel that additional benefits would improve their overall job satisfaction. Medical insurance paid fully by the company is desired but not received by 58% of respondents, as is fully company-paid dental insurance (53%). Employee motivation statistics reveal that other perks workers desire but don’t get include work-from-home/remote days (40%), performance bonuses (35%), transportation allowance (32%), catered meals (31%), and student loan reimbursement (29%).

61% of employees with an annual family income of less than $30,000 say they are ‘very satisfied’ with their family lives, compared with 80% of workers whose family income is $75,000 per year or more.

(Pew Research Center)

But it’s not just the perks that matter. A study conducted by Pew Research Center on 5,000 working American adults from all 50 states shows that a higher income is directly related to overall satisfaction and happiness in terms of both professional and family life. Happiness and productivity at work statistics show that eight in 10 adults living in high-income households (with an annual income of $75,000 or more) reported being “very satisfied” with their family lives, whereas only six in 10 adults from low-income families (with an annual income of $30,000 or less) reported the same level of satisfaction.

51% of US workers say they get a sense of identity from their job.

(Pew Research Center)

Americans are divided on whether their job is merely a source of income or a more meaningful aspect of their lives that gives them a sense of identity. The same job satisfaction in the US study indicates a little over half of working Americans find purpose in their work. Another 47% of US employees say their job is just what they do for a living, while the remaining 2% hold multiple jobs and did not answer this question.

70% of adults working in education say their job gives them a sense of identity.

(Pew Research Center)

Some jobs are just more fulfilling than others. According to career satisfaction statistics, most educators (70%) think their work makes them who they are. Healthcare workers feel the same way, with 62% of them saying their job gives them a sense of identity. On the other hand, only 42% of people working in hospitality and just 36% in the retail or wholesale trade identify with their job.

79% of American workers say company culture is an important job satisfaction factor.

(Speakap)

When asked whether company culture is important to them, almost 80% of US professionals responded in the affirmative. Not only that: 57% said they would take a job with a competitor if they felt that company’s corporate culture were better than their current company’s. According to Speakap’s company culture statistics, respect and fairness, trust and integrity, and teamwork are the most important attributes of a strong culture.

More than 50% of CEOs say corporate culture influences productivity, creativity, profitability, company value, and growth rate.

(Recruit Loop)

And while eight in 10 employees consider company culture vital to workplace engagement, only five in 10 top managers recognize this. Recruit Loop reveals that a little over half of CEOs surveyed admit the effects of corporate culture on how productive and creative workers are, how much revenue the company generates, and how quickly it grows.

58% of US managers say they haven’t received any management training.

(Career Builder)

Perhaps the discrepancy between the percentage of workers and executives who understand the relevance of corporate culture can be accounted for by this shocking stat. CareerBuilder’s nationwide survey conducted on 2,480 US employers and 3,910 US workers reveals that nearly 60% of managers get into leadership positions without receiving any training for the task. According to these HR statistics, the biggest challenges executives name are dealing with issues between co-workers on their team, motivating team members, performance reviews, and creating career paths for employees. Basically, all the tasks they find daunting reflect their lack of managerial training.

23% of employees describe their leaders’ performance as “poor” or “very poor.”

(Career Builder)

Unsurprisingly, the same study found that almost a quarter of US workers rate their corporate leaders’ performance as “poor” or “very poor.” CareerBuilder’s job satisfaction statistics further explain that employees who are unsatisfied with their superiors think they don’t make an effort to listen to employees or address employee morale. Employees also cite a lack of transparency and honest communication, major changes made without warning, unreasonable workloads, and impossible productivity demands as reasons for their poor evaluation.

30% of American workers say their job is “just a job to get them by.”

(Pew Research Center)

Nearly a third of employed adults in the US work just because they have to. They consider their job neither a career nor a stepping stone to one. Luckily, the number of devoted workers who believe they are on the right path is higher, with 50% of respondents saying they view their job as a career. Another 20% of Americans believe their current job is the starting point that will lead to a career, according to recently published employment satisfaction statistics.

Only 25% of employees who quit their jobs cite money as the main reason for leaving.

(Officevibe)

Even though most employers are blissfully oblivious, with 89% of them thinking workers leave for financial reasons, in reality only 25% of employees abandon their jobs because of unsatisfactory pay. In fact, it’s usually the employer who chases people away. Officevibe’s turnover statistics show that 75% of people who end up leaving don’t quit their job; they quit their boss.

Women (44%) are more likely than men (39%) to leave their current job for a new one with a flexible work environment.

(Globe Newswire)

Women, who often need to juggle various responsibilities both at home and in the office, are more interested in a flexible work environment than men. Almost half of female respondents said they would quit their job to go work for a company that permits them to work from home occasionally, with flexible working hours. Men were less interested in this perk - only 39% of them would jump ship for this reason.

Men (40%) are more likely to leave their current job for a higher position in a different company than women (30%).

(Globe Newswire)

Better-ranking positions tend to motivate men more than flexibility. Yoh’s workplace statistics show that male employees often change jobs because of the prestige and power associated with executive roles. Their female counterparts are less inclined to switch work environments for a high-status position.

83% of millennials consider work-life balance to be the most important factor in evaluating a potential job.

(FlexJobs)

Achieving work-life balance is a priority for a handsome majority of millenials. A whopping 83% of people born between the early eighties and mid-nineties assess a potential job on how time-consuming it will be. If they judge it will leave little to no free time, millennials won’t accept such a position, as we can see from a range of job satisfaction statistics. When it comes to baby boomers, though, only 62% consider work-life balance a factor when deciding whether or not to take on a new role.

More than three-quarters of employees would not accept a better-paid job from a company that failed to act against employees who were involved in sexual harassment.

(The Manifest)

More money would not be incentive enough to attract professionals to a company with unethical practices. A 2019 study published by The Manifest shows that 79% of employees wouldn’t come to work in a firm that neglects to act on sexual harassment accusations. Other intolerable practices, as reported in these retention stats, include selling users’ data without their knowledge (76%), creating environmental problems (72%), and paying female or minority-background employees less (71%).

Workers who say their company provides equal opportunities are almost four times more likely to be proud to work for the company.

(Salesforce)

Creating a workplace where everyone’s voice is heard and all have the same chance of getting ahead exclusively based on merit is an excellent way of motivating employees. Working for an equal-opportunity company makes staff 3.8 times more likely to feel proud of their employer and team.

42% of employed Americans would change jobs for another that offers the possibility of working remotely, but only 24% would switch jobs for a shorter commute.

(Global Newswire)

Work place statistics let know that US employees deem remote work possibility more important than short commute when considering a job change. If offered a position in a different company that would allow them to get things done without coming into the office, 42% of employed Americans would accept it. A job closer to home with reduced commute time would motivate only a quarter of US employees to leave their current job.

Only 46% of workers have “a great deal of trust” in their bosses.

(Harvard Business Review)

A global study that included 9,800 full-time workers aged 19 to 68 from eight countries shows only 46% of workers trust their employers greatly. According to Harvard Business Review employee loyalty statistics, 39% of surveyed employees say they have “some trust,” while 15% report “very little” or “no trust at all.” Employers who want to improve engagement and retention should keep in mind that people believe a high level of trust in their company has a major influence on them being happier at work, staying at the company, doing higher-quality work, and recommending the company to others.

66% of Gen Z workers consider equal opportunity for pay and promotion as ”very important” factors that would influence their trust in an employer.

(Harvard Business Review)

To earn the trust of Generation Z, companies need to implement fair practices. Employee satisfaction statistics indicate that two-thirds of employees just entering the workforce consider equal advancement opportunities and merit-based salaries “very important” factors in shaping how much they trust their employer. Learning and advancement opportunities are also very important for 66% of young workers when deciding whether to trust their companies.

More than two in five workers have gained weight at their current job.

(PR Newswire)

Career Vision’s corporate wellness statistics reveal that 56% of the nation's workforce believe they are overweight, and 45% believe they've gained weight at their present job. When asked what contributed to their weight gain, 51% said sitting at a desk most of the day, 45% said they were too exhausted from work to exercise, and 38% blamed stress-eating.

28% of employees say their company provides gym passes, workout facilities, or wellness benefits, but 63% of employees from this group don't take advantage of those perks.

(PR Newswire)

Employee engagement statistics indicate that more than a quarter of companies try to keep their workers happy and healthy by providing workout passes. Despite this, 63% of people who have access to these wellness benefits do not use them. On the other hand, 64% of workers say their employers do not offer such perks, but if offered, 42% think they would take advantage of them.

With a job satisfaction score of 4.6 out of 5, recruiting managers report the highest job satisfaction levels.

(Glasdoor)

A job satisfaction by profession study published by Glassdoor in 2019 reveals that recruiting managers, with a median base salary of $70,000, tend to be happiest at work. Second place is shared by three professions: dental hygienists, who make $67,250 annually, sales operations managers ($93,000 per year), and product designers ($100,000 per year). All of these jobs have satisfaction levels of 4.5 out of 5. This data shows that, while money is important, it isn’t the decisive factor in determining how one feels about their job.

75% of US professionals think new technology is contributing to their job dissatisfaction.

(The Economic Times)

As many as three-quarters of American workers believe new technology causes dissatisfaction at work, only 20% say tech innovation and new gadgets are responsible for raising their job satisfaction, while 5% are indifferent. These employee dissatisfaction statistics reveal that fear of immediate job loss, concern about fewer jobs in the future, and poor workplace ethics are the main reasons for this dissatisfaction.

Employee Engagement Stats

Only 34% of US employees are engaged at work.

(Gallup)

But according to Gallup’s latest employee engagement statistics, the percentage of workers who are passionate about their job and feel committed to their work and their workplace is actually at an all-time high. The American analytics agency started conducting a yearly survey on employee engagement in 2000. In the nearly two decades since, the percentage of actively disengaged workers has never been lower, either. Employees who feel miserable about their work environment currently make up only 13% of the American workforce.

91% of highly engaged employees report being satisfied with their professional development opportunities.

(Bonusly)

But why is employee engagement important? Because it creates pleasant workplaces people don’t want to leave. When employees feel like valued team members whose contribution is recognized and appreciated, they are 87% less likely to leave their job, according to Recruit Loop’s retention statistics. The bottom line is that it makes more sense, financial and otherwise, to invest in keeping high-performance workers than to constantly spend money finding and training new personnel.

Engaged teams generate 21% more profit than their disengaged counterparts.

(Gallup)

When people are satisfied with their job, have good communication with their superiors and their colleagues, and set clear goals, they are motivated to achieve great results. And they often do. According to Gallup’s engagement statistics, teams that work in companies that nurture a high-engagement culture reward those companies with higher productivity, better customer engagement, better employee retention, and a 21% increase in profitability.

Employers who increase their workers’ engagement by just 10% can boost profits by $2,400 per employee every year.

(Recruit Loop)

Recruit Loop provides more detailed information on the financial rewards employers can reap if they increase worker engagement. Raising staff morale can also boost company profits. Getting employees to care just 10% more about the work they do and their company can bring in $2,400 per employee each year, according to these productivity stats.

Actively disengaged workers cost the US between $450 billion and $550 billion in lost productivity per year.

(Gallup)

Keeping severely disengaged workers - the ones who are so unhappy with their job they undermine the achievements of engaged employees on purpose - costs American companies a hefty sum each year. In fact, Gallup estimates the combined cost in lost productivity these workers cause amounts to $550 billion annually.

US companies spend $11 billion annually on employee turnover.

(Recruit Loop)

Staff rotation costs are another huge financial burden relating to employee engagement. Finding ways to keep workers motivated and truly connected to the company will ensure they are loyal to their organization. Failing to do this, however, means constantly having to search for new employees and spending time and money training them. Bearing in mind recent employee turnover statistics that reveal American companies allocate as much as $11 billion every year on replacing staff, it’s undoubtedly more profitable to retain existing workers.

47% of HR chiefs cite employee retention and turnover as their top workforce-management challenge.

(Workhuman)

As clear as it may be that employee retention is beneficial to any organization, HR leaders agree it is the biggest obstacle they encounter while managing personnel. Nearly half of HR specialists cite retention and turnover as the most challenging aspects of their job, followed by recruitment and culture management.

96% of employees believe showing empathy is an important way of improving employee retention.

(Forbes)

Employers who care openly about their staff have an excellent shot at earning their workers’ loyalty, according to Forbes’ employee retention statistics. Human capital is a company’s most valuable asset, so why not show some human interest in your workers? Celebrating important life moments, encouraging employees to use vacation time, providing company gym passes - these are all ways of showing the people who work for you that you care about them.

70% of organizations have adopted values-based employee-recognition programs.

(Workhuman)

Fostering employee engagement in an organization goes hand-in-hand with letting employees know their hard work is noticed and appreciated. Tying these recognition programs with core values of a company is becoming notably popular among HR leaders. Why? Because values-based employee-recognition plans reward employees while reinforcing and driving business goals at the same time.

Employee-recognition programs funded with at least 1% of payroll are more likely to be rated successfully by HR managers than underfunded programs or programs with zero budget.

(Workhuman)

Workhuman’s job satisfaction statistics emphasize the importance of investing in programs that make employees feel appreciated. HR experts agree that underfunded employee recognition initiatives or initiatives with no budget at all give unsatisfactory results. A certain amount of funds - usually at least 1% of payroll - need to be set aside for these programs to be effective.

Organizations with ethnically and gender-diverse staff are 21% to 31% more likely to have financial returns above industry medians.

(McKinsey)

Women and minorities remain underrepresented in many workplaces despite the fact that diversity has been proven to improve businesses’ performance. US job statistics recently published by McKinsey bring to light just how big an effect diversity has on company revenue. Businesses that are in the top quartile for gender diversity are 21% more likely to exceed their industry median profits. In the case of ethnically diverse teams, the likelihood of exceeding median industry revenue goes up by 31%. It makes perfect sense; in diverse teams everybody brings their own perspective to the table, strengthening the company.

Empowering women and advancing their equality in the workplace could add $12 trillion to the global GDP by 2025.

(McKinsey)

McKinsley’s productivity statistics point to the enormous power of inclusion. Working towards empowering women and engaging them in the workforce around the world would be extremely beneficial to everyone. To put it in financial terms, the global GDP would increase by mind-boggling $12 trillion in the next six years if this goal were achieved.

A great onboarding experience can lock down 69% of employees for at least three years.

(O.C. Tanner)

Onboarding is the employer’s first chance to shape an engaged worker. Successfully communicating the company mission, setting clear goals and expectations, providing adequate training and mentorship, and checking in on each new employee’s progress are some of the most important ways to retain staff. Employee engagement and retention begin on day one. If done properly, these initial actions can ensure the majority of workers stay with the organization for a minimum of three years.

Up to 20% of employee turnover happens within the first 45 days on the job.

(O.C Tanner)

Just as effective onboarding has the power to lock down new hires for years, a mishandled onboarding process can drive new employees away in just 45 days. As O.C. Tanner’s employee retention stats show, a fifth of all employee churn happens during this short period of time. Deploying the previously mentioned techniques reduces the likelihood of employee walkout, both at the beginning of employment and later on.

60% of employers don’t set clear goals for new hires in their first year.

(O.C Tanner)

Almost two-thirds of employers make the huge mistake of not determining well-defined goals for new hires during their first year on the job. Even though it may seem sensible not to put too much pressure on new team members and give them time to learn the ropes, it is detrimental for the organization not to set clear targets for the first year on the job. According to employee engagement data, if workers don’t see management taking interest in their results, monitoring them, and providing constructive feedback, they can easily become disengaged.

86% of both employees and executives cite a lack of collaboration and ineffective communication as the main reason for workplace failures.

(Recruit Loop)

Employees and their bosses are on the same page when it comes to pinning down the reasons for workplace failures. The large majority of all workers think clearer communication and more collaboration would lead to better results, but only 18% of employees are evaluated on communication in their performance reviews.

When employees take part in special projects, they are 50% more likely to learn new and valuable skills that help with their current roles.

(O.C. Tanner)

O.C. Tanner’s recently published employee development statistics point to the importance of involving employees in projects that go beyond their everyday tasks. Constantly focusing on just a few assignments kills workers’ motivation. So, when a new project arises, make sure to include not just the employees who can contribute, but also those who can learn from it.

For every 10% increase in racial and ethnic diversity on the senior-executive team, earnings before interest and taxes (EBIT) go up by 0.8%.

(McKinsey)

People from different backgrounds have different perspectives. Thanks to their unique set of previous experiences, they view problems from a range of angles and come up with different solutions. When people with different outlooks bounce ideas off of each other, they think of better solutions than like-minded people from the same culture. As McKinsey’s employee engagement statistics show, executive teams composed of ethnically and racially diverse members generate higher earnings.

Nine in 10 HR leaders agree that ongoing peer feedback and check-ins have a positive impact on their organizations.

(Workhuman)

Regularly checking in on employees’ progress, results and issues they face helps organizations a great deal. This practice gives managers a chance to guide workers in the right direction at the right time. Instead of employees feeling stuck and abandoned with a task, regular check-ins ensure problems are tackled by both the staff and their leaders. This system, paired with ongoing peer feedback, is among the top employee engagement and retention strategies of 89% of HR experts.

80% of HR managers say there is an employee-recognition program in their organizations.

(Workhuman)

HR managers agree that their employee-recognition programs contribute to a positive employee experience (89%), good employee relationships (86%), organizational culture (85%), employee engagement (84%), and organizational values (83%). Keeping in mind all these benefits, HR leaders recommend treating employee recognition as more than just a program. They believe it should be a management practice with a real and measurable business impact, according to Workhuman’s HR and employee engagement statistics.

Happy Employees = Productive Company

As our list of job satisfaction statistics reiterates, companies do very well when their employees are happy at work. Engaged employees are likely to feel great about their job, achieve better results, have a good work-life balance, and feel appreciated. All these positive feelings they generate spill over into the company’s performance, resulting in higher productivity and more revenue.

If you aren’t already doing so, you should start expressing appreciation for your employees immediately. After all, they are your business’s most valuable asset.

Frequently Asked Questions
What is job satisfaction?

Job satisfaction, as the name indicates, refers to the level of fulfilment an employee gets from their job and work environment. When workers are satisfied, they are self-motivated, content, and productive. They show up to work ready to face new challenges. Companies whose workers feel highly satisfied with their job outperform their competition. Innovation and great results happen when workers feel respected and valued at work.

How to keep employees engaged?

There are many factors that contribute to employee engagement. Clearly defined goals and expectations, ongoing feedback from peers and superiors alike, open communication, employee recognition programs, internal career development programs, competitive benefits, positive corporate culture, and flexible work environment are among the best employment engagement strategies.

Why employees quit statistics?

People quit for various reasons, but according to 2019 data from Statista, a quarter of Americans cite better pay as the main reason for leaving a company. The second-most common reason is dissatisfaction with their current organization (16%), followed by workers who are looking for companies with values more similar to their own (14%). Relocation (11%) and changing part-time gigs for full-time jobs round up the top-five list of reasons why US workers change employers.

What percentage of employees are engaged?

The latest statistics on employee engagement published by Gallup in 2018 show that the percentage of engaged workers has never been higher. But with only 34% of workers describing themselves as engaged, there’s still a long way to go before America reaches its full productivity and engagement potential.

How many employees are disengaged?

While a little over a third of employed Americans identify as “actively engaged” at work, 53% of them say they are ‘not engaged’. Workers from this group are generally satisfied with their job but say they lack an emotional and cognitive connection with their work environment. Employee disengagement statistics show that 13% of workers are “actively disengaged,” meaning they are very discontent with their job, so much so they actively undercut the work their engaged coworkers do.

What are the benefits of employee engagement?

The benefits flow thick and fast when for both workers and corporations when staff members are engaged. Appreciating the human capital of a company leads to higher job satisfaction rates as well as improved employment retention rates. When employees are engaged at work they tend to have fewer accidents and miss work less. Engaged personnel generate more revenue, provide better customer service, makes more sales, and create more profitable organizations. Also, engaged and satisfied employees achieve a better work-life balance and are healthier.

How many people like their job?

Relying on the latest data from Statista and Gallup, we’ve calculated that there are approximately 44.5 million full-time workers in the US who love their job. According to a Statista report published in June 2019, the number of full-time workers in the US amounts to 131 million. Gallup’s latest annual survey suggests 34% of working Americans are fully engaged – happy and committed – at work. Therefore, the number of people who love their job is a little over 44.5 million.

How many Americans hate their job?

Basing our estimates on the previously mentioned statistics about jobs, we reached a number of some 17 million US employees who hate their job. Let’s consider that the 13% of actively disengaged workers from Gallup’s yearly employee engagement study hate their job. From that, we calculated 13% of Statista’s data on the number of US employees who hold full-time positions. According to this data, more than 17 million Americans are miserable at work.

Sources

About the author

Ivana is a staff writer at SmallBizGenius. Her interests during office hours include writing about small businesses, start-ups, and retail. When the weekend comes, you can find her hiking in nature, hanging off of a cliff or dancing salsa.

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Sixty-two percent of Americans drink coffee every day, while seven out of 10 Americans drink coffee at least once a week. The US imported $5.7 billion worth of coffee in 2020. (World’s Top Exports) Americans are among the most avid coffee consumers in the world, with more than 400 million cups of coffee drank per day. 67% of Americans purchased their coffee from the supermarket in 2019. (Statista)  Since a considerable percentage of Americans prefer gourmet coffee, one would expect them to shop for their favorite blend at their local coffee roastery or other specialty coffee shop. Still, it appears that customer retention levels in this segment of the industry are not particularly high - only 9% regularly choose this option. The majority of consumers purchase their coffee at the supermarket, 14% order coffee online, on Amazon, or elsewhere, while 13% buy it at their local coffee shop, according to the specialty coffee industry statistics. Almost 60% of all coffee served in the US is brewed from premium beans. (National Coffee Association) While gourmet coffee is rising in popularity, traditional coffee consumption has decreased 10% from 2019 to 2020.  In 2020, Starbucks had the most coffee shops in the US.  (Statista) With 15,444 stores in the US, Starbucks holds 40% of the US coffee shop market. Dunkin’, the food franchise that made history with 3 million customers daily, holds the second spot with slightly more than 9,000 stores. Tim Hortons, in third place, has 630 stores in the US. When translated into coffee sales, Starbucks generated $21.31 trillion in 2019, while Dunkin’ had $9.2 trillion. 41% of Americans used a drip coffee maker to brew coffee in 2020. (Statista) The second most popular method was the single-cup brewer with 27%, while 12% used an espresso machine to make coffee at home. Only 10% of respondents prefer cold brewing, 8% purchase ready-to-drink coffee in a can or a jar, while 7% purchase instant coffee in a can or a jar. Bean-to-cup brewer is used by 6%, while the remaining methods account for less than 5%.  Coffee Consumption Statistics Worldwide - by Demographic  Who are the people behind all these coffee-drinking facts and figures? Let’s find out. 72% of people over the age of 60 drink coffee every day. (National Coffee Association)  But it’s not just older adults who drink coffee regularly: More than half (54%) of Americans between the ages of 25 and 39 consume coffee, along with 40% of those aged 18-24. The latter group has, in fact, seen a 14% increase in coffee consumption since the beginning of 2021. In the US, women spend on average $400 more on coffee than men. (Perfect Brew) An average American woman spends approximately $2,327 each year on coffee, while an average man spends $1,934. Still, it seems that men simply drink cheaper coffee - if we were to compare coffee consumption per capita by gender, men take the lead with 2.22, compared to women’s 1.79.   Hispanic Americans are the most likely demographic group to drink coffee every day. (Perfect Brew) The survey conducted by the National Coffee Association looking to uncover coffee facts and statistics showed that Hispanic Americans are 65% more likely to consume coffee daily than members of any other ethnicity. 41% of millennials spent more money on coffee than on retirement plans in 2017. (Acorns Money Matters) In an Acorns study conducted in 2017, 41% of nearly 2,000 respondents born between the 1980s and early 2000s admitted to spending more on coffee than on retirement. Unsurprisingly, 39% also admitted to feeling anxious about their financial future.  Scientists and lab technicians are the heaviest coffee drinkers. (Perfect Brew) Among the top 15 professions that consume the most coffee, scientists and lab technicians take the top spot. Marketing and advertising professionals are second, while education administrators take the third spot. Writers and editors hold the fourth spot, while healthcare administrators take the fifth, according to a recent coffee industry analysis by Perfect Brew.  People aged 25-34 spend $2,000 in coffee shops yearly. (Amerisleep) There’s a stark difference between this age group and people over 65, who spend only $7 in coffee shops per year. People aged 18-24 spend $172 per year on average, while the 35-44 age group doesn’t shy away from spending $1,410. These figures could partially be the result of the shift toward remote work, as many remote workers find coffee shops to be more conducive to productivity than their homes.
By Vladana Donevski · May 10,2022
Anyone who has ever been on a hunt for unique handmade items, vintage treasures, and local artisan products has most likely heard about Etsy. This creative online marketplace started out in 2005 as a project by a group of enthusiasts from Brooklyn, New York. Etsy has soon become an online refuge for artists and artisans from all over the world.  The platform has grown into a $33.75 billion business from very humble beginnings. If you're interested in learning more about this eCommerce giant and its journey to the top, check out our Etsy statistics below.   Top Etsy Statistics: Editor’s Choice With a market cap of over $17 billion, Etsy is the 12th largest online marketplace globally. Etsy’s annual net income in 2021 reached $493 million. As of 2020, Etsy has 1,209 employees. 97% of Etsy sellers run their shops from home. 62% of sellers on Etsy are from the United States. In 2020, 81% of Etsy sellers identified as women. With a 25% seller share, Home & Living is the most popular category on Etsy. 71% of Etsy sellers consider it important to grow their business sustainably and responsibly. General Etsy Stats To better understand this eCommerce platform and its users, we've compiled a list of some general Etsy statistics. Read below to learn about the number of active buyers and sellers, the revenue Etsy has generated over the years, and the best-seller categories of products available for sale. With a market cap of over $17 billion, Etsy is the 12th largest online marketplace globally. (CompaniesMarketCap) With a market cap of $17.90b as of March 2022, Etsy scores above JD Health, Zalando, and Rakuten, to name a few prominent companies.  Etsy traffic statistics have increased majorly during 2020, boosting profits significantly. Nevertheless, the market is still dominated by eCommerce giants such as Amazon, Alibaba, Meituan, Jingdong, and Shopify. There were around 7.5 million active sellers on Etsy in 2021, a nearly 75% increase on 2020. (BussinessOfApps) Back in 2019, there were almost $2.7 million active sellers on Etsy. Only a year later, the figures went up over 60% to around 4.3 million people worldwide, only to balloon by nearly 75% to 7.5 million in 2021. As testified by many Etsy sellers, statistics have never looked so good. The reason behind such a steep surge is most likely the COVID-19 pandemic which forced many people to start selling online exclusively.  The number of active Etsy buyers reached 96.3 million in 2021. (BussinessOfApps) Compared to 2019, when some 46.3 million people bought goods on Etsy regularly, 2020 has brought a surge of over 75% for a record 81.8 million active buyers on the platform. This was then followed by a smaller but still impressive 17% increase to 96.3 million users in 2021. Judging by the Etsy buyer statistics, people have heartily embraced the online shopping model forced by the COVID-19 pandemic. As of 2020, Etsy has 1,209 employees. (Backlinko) We can get valuable insights by tracking workflow within a company. Etsy has been growing steadily over the past few years, and the growth was followed by an increase in the number of employees. The 2020 sales boom saw the workforce increase by 14.49%. These Etsy updated statistics do not include an additional 205 workers employed at Reverb, its daughter company. Most of the employees are based in the United States, but the company also has offices in Ireland, Germany, Canada, Australia, and more. Etsy Demographics Let’s take a closer look at the demographic stats and facts, as they provide insights into the target market for a product or service. Additionally, they can help identify new markets or assess the potential impact of changes in the economy or population on a business. By understanding the demographics of its customer base, a company can make better decisions about where to allocate its resources to maximize growth.  62% of Etsy’s sellers are from the United States. (Statista) Etsy seller statistics show the distribution of its sellers on a global level. As of June 2020, some 62% of Etsy's merchants were from the United States, while the remaining 38% come from other countries. The majority of them are from the UK (30%), followed by Canada (11%), Australia (7%), and  Germany (7%). Most of Etsy’s US sellers come from California (14%). (Statista) The figures from June 2020 indicate that 14 percent of the US Etsy sellers are located in California. During the measured period, Florida and Texas both contributed 7%, while Pennsylvania, North Carolina, and Washington had a 4% share of the total US seller market each. As of December 2020, 47.7% of Etsy employees were female. (Statista) We highly appreciate Etsy’s gender awareness and diversity politics, especially nowadays when women were only 5% of the CEOs appointed globally in 2020. Namely, the eCommerce giant has been trying to increase the number of women in leadership positions and on its Board of Directors. As of December 2020, 47.7 percent of its employees were female, along with 45.3% male workers and 7% that were classified as ‘other.’ Statistics on Etsy's global corporate demography indicate that the board positions are equally occupied by both males and females, with a 50-50% ratio.  In 2020, 81% of Etsy sellers identified as women. (Statista) (Etsy) The figures certainly show how one-sided the sellers’ market is, probably because women dominate the handmade arts & crafts niche. When it comes to Etsy users, statistics on the sellers used to favor women even more in the past. According to a report from 2015, as many as 86% of the sellers on the platform were female. 71% of Etsy sellers consider it important to grow their business sustainably and responsibly. (Etsy) Sustainability and value-driven manufacturing practices are essential to Etsy's community, as reflected in the items being sold on the site. This new approach to business resulted in self-organizing into online support groups. Nearly a quarter of Etsy sellers worldwide joined one of more than 10,000 Etsy Teams worldwide, where they can seek and provide support and collaboration opportunities.  97% of Etsy sellers run their shops from home. (Statista)  2020’s  Etsy statistics reveal that 97% of sellers run their shops from home. At the same time, 69% of respondents had started their Etsy shop as a way to supplement their income. For many Etsy sellers, their businesses are their primary source of income, and 69% of them consider their shop a business. More than half (55%) are multi-channel sellers.  Revenue and Sales Statistics Although Etsy's sale statistics recently didn't quite match the boom in 2020, the company is still going very strong. The pandemic has brought about a renewed interest in handmade and vintage items, increasing the platform’s popularity significantly in recent years. With a 25% seller share, Home & Living is the most popular category on Etsy. (Statista) Looking at the best-selling items on Etsy and their generated revenue, Statista compiled a list of the most popular categories among handmade Etsy sellers worldwide as of June 2020.  According to Etsy sales statistics by category, home and living is on the top of the list with a 25% seller share. This is followed by art and collectibles, which accounted for 21%, jewelry with 15%, and clothing with an 11% share.  The least popular group of products were pet supplies, electronics & accessories, and shoes, which accounted for only 1% of sellers each.  In 2020, Etsy was the eighth largest retail website in terms of online traffic. (Statista) The big dog among eCommerce websites, Amazon.com, had almost 3.68 billion visitors per month in 2020 followed by eBay.com with 1.01 billion visits on average each month. eBay, Rakuten, and Samsung also scored highly on the list.  With a monthly traffic average of 289.33 million visits, Etsy statistics had even top sellers jealous, contributing greatly to the platform’s huge revenue increase during that year. In 2020, Etsy generated $1.7 billion in total revenue. (Statista) The revenue of the online marketplace amounted to $1.7 billion in 2020, which represents a surge of more than 100 percent compared to the year before. Etsy had a market capitalization of $7.46 billion in 2019, just seven years after its official launch. According to industry experts, marketplace revenues (including sales listing and transaction fees), third-party payment processor fees, and seller service revenues are the company's main revenue streams.  Etsy’s annual net income in 2021 reached $493 million. (Statista) Looking at the Etsy sales statistics for 2021, there was a massive increase over the $349 million it made in 2020, which itself dwarfed 2019’s $95.89 million. The company is clearly doing something right, and at this rate, the future of eCommerce on the platform is looking very bright. Top sellers on Etsy earn $10,000 per year or more. (The Verge) Amid the many stories from Etsy's sellers regarding their earnings, the conclusion is that the most successful merchants earn $10,000 or more on the platform. Etsy shop statistics vary wildly between the various categories on the site, though. According to some top sellers, they get charged a flat 12% advertising fee that they cannot opt out of. This fee is 15% for other sellers, but that charge is optional.
By Danica Djokic · April 19,2022
Call centers are an inescapable element of running almost every customer-centric business. Regardless of whether you are offering a product or a service or using a call center to market them, you need to provide a line of communication with your customers.  Not all support and call centers actually require a phone line. Call center statistics show that the industry has moved online to a large degree, and many other trends are emerging as companies strive to provide a better customer experience.  Let’s see some of the most important stats about the call center industry in 2022. Call Center Industry Statistics - Key Findings The global market value of call centers is estimated to reach $496 billion by 2027. 87% of employees in call centers report high-stress levels at their job. The contact center software market will be worth $149.58 billion by 2030. Businesses lose approximately $75 billion yearly because of poor customer service. 35% of customers want customer support agents to help them resolve issues in one interaction. General Call Center Operation Statistics Call centers are an essential industry nowadays, especially as many people turn to customer support. After all, the world has made a significant shift toward performing most of its daily life online. So let's check some of the most important stats about this industry. The global market value of call centers is estimated to reach $496 billion by 2027. (Report Linker) Research suggests that the industry's value will keep increasing at a projected CAGR rate of 5.6% between 2020 and 2027. In-house call center solutions have a 5.5% projected growth rate during the same period, while outsourcing will grow by 5.9%. In 2020, US call centers accounted for 29.49% of the global call center market. (Report Linker) The overall global market was valued at $339.4 billion in 2020, with the US share at approximately $100.1 billion in 2020. Other notable markets worldwide were China, Japan, Canada, and Germany, all with strong growth estimates.  Almost a quarter of all call centers in the US made less than $250 million in 2020. (Statista) 24%, to be precise. 13% earned more than $25 billion. 4% made between $15 and $25 billion, while 19% earned anywhere from $5 to $15 billion, and another 19% made between $1 and $5 billion. The contact center software market will be worth $149.58 billion by 2030. (Grand View Research, Inc) According to call center statistics for software, the industry's market size is $28.09 billion in 2022, up from $23.9 billion in 2021. If it continues following the estimated CAGR of 23.2% between 2022 and 2030, it should reach a staggering $149.58 billion by 2030. In 2020, US call center businesses employed 2.83 million people. (Statista) The number of employees in the call center businesses grew steadily from 2014 when 2.51 million people worked in this industry. This trend changed in 2020, though, which saw a drop in the number of employees in the contact center industry compared to 2019’s 2.92 million. Businesses lose approximately $75 billion yearly because of poor customer service. (Forbes)  Based on research in NewVoiceMedia’s 2018 “Serial Switchers” report, Forbes announced in 2018 that many customers were abandoning companies due to poor customer service. Recent research conducted by Salesforce shows that 91% of customers will make another purchase at the same company after a good customer service experience.  In comparison, 70% said they would not buy a product from a company with long wait hours for customer support. If your company is struggling with similar issues, consider investing in call tracking software. Call Center Stats on Customer Satisfaction  Customer support is an essential part of providing a quality service, and companies need to pay close attention to customer satisfaction in this area. The following stats tell us more about customer preferences regarding call centers and support. 77% of customers appreciate proactive customer service. (Zippia) On top of wanting instant support, customers also expect customer representatives and sales reps to anticipate their needs and address them accordingly. Companies that can do that are much more popular with customers. 76% of customers prefer using different support channels depending on context. (Salesforce) According to the call center analysis by Salesforce, email is still the most popular customer support channel, followed by phone and in-person support. Online chat and mobile apps take fourth and fifth place, respectively. 78% of customers don’t like support agents that sound like they are reading from a script. (Zippia) Personalized sales and support communication has been the key for a while now. 52% of customers expect custom-tailored offers at all times, and 66% want the companies “to understand their unique needs and expectations.”  This is no small feat, especially for the largest call center companies serving thousands of customers. Ensuring your company uses good call center software is only half the battle. You’ll still need quality support agents who can convince your customers that their needs are important to your company. 50% of customers believe that the customer service and support from most companies need a major overhaul. (Salesforce) While half of the customers expect better customer support, 60% agree that companies need to improve their trustworthiness, and 55% think companies should work more on their environmental practices. Statistics show that companies focusing on “making the world a better place” always do well. Surprisingly, improving the product was ranked lower, as was using better technology and working on the overall business model. 35% of customers want customer support agents to help them resolve issues in one interaction. (Microsoft’s 2020 Report) Quick problem resolution should be one of the most important call center metrics. Over a third of customers in a Microsoft survey from 2019 said that resolving issues in one interaction should be a priority for the customer support team. 31% claimed that getting a knowledgeable agent is the most important, and 20% said that not having to repeat the same information is crucial. The latter seems like a growing problem, as more than half of customers felt that the departments providing support are not always in sync.  These are definitely the key call center metrics that every company should pay attention to. 92% of consumers hesitate when buying a product if it has no customer reviews. (Fan & Fuel) Worse still, 35% might not buy a product at all after reading just one negative review. According to Zendesk, word of mouth is also extremely powerful: 95% of customers will tell others about a bad experience, and 87% will share good ones.  Unfortunately, another survey shows that 79% of consumers who shared their poor online experience with customer support got ignored. Companies making this mistake should consider hiring a good reputation management service, as it will help improve their sales in the long run. Must-Know Information About Call Center Workers Despite the push toward automatization, live agents are still the pillars of any good customer support team. Here are some stats about the call center workforce. There were approximately 286,696 call center agents employed in the US in 2021. (Zippia) The majority of call centers are located in Texas, or more specifically in Dallas and Houston. The average age of a call center employee is 40 years. Furthermore, 67.2% of all agents are women, while 27.9% are men. 87% of employees in call centers report high stress levels at their job. (Cornell University) Handling customer requests every day is not an easy job. Customer support agents are typically the first line of defense against angry customers, leading to very alarming call center stress statistics. 80% of agents experience angry customers blaming them for things out of their control.  Undefined expectations, lack of incentives, and boredom with mundane, repetitive tasks cause agents to be miserable at work, which, in return, translates into poorer customer experience stats across the board. The average salary of a call center employee is $27,765 per year. (Zippia) Salaries for new agents start at around $20,000 per annum. Those of the 10% top-performing agents can go up to $36,000 or more. The turnover rate for call center agents is over 40% globally. (ICMI) (Mercer) When these call center turnover statistics are compared to the 22% average turnover rate across all industries in the US, it’s easy to see that job satisfaction levels in call centers are troublingly low. Companies need to look into ways of making the job less stressful for their employees and using modern technologies such as AI bots to help facilitate communication with customers. Call Center Technology Trends Good implementation of modern technologies is essential for improving call center statistics and metrics. Let’s check how big of a role software plays in customer support these days.   90% of businesses that use it find live chat software helpful for streamlining call center operations.  (Zippia) According to Zippia’s findings published in December 2021, 29% of all businesses and 61% of those in the B2B sector already use live chat software. 32% of businesses are implementing CRM systems to boost sales and enhance customer relationships. (Zippia) Customer Relationship Management software has an excellent track record of increasing customer engagement. Unfortunately, according to customer service and call center metrics, only a third of businesses make use of it currently. Considering that 31% of customer support teams think that their companies see their work as an expense rather than an opportunity to increase sales, this is not all that surprising. 87% of global organizations that implemented AI did so believing it would give them an advantage over the competition. (Statista) According to Statista, almost 90% of the organizations that implemented AI did so to keep up with the competition, while only 63% did so due to customer demand. Pressure to reduce costs was also a major factor (72%), along with the ability to move into new business spheres (78%). In 2020, 37% of all messages to brand social media accounts were related to customer service issues. (Sprout Social) (Statista) However, most messages (59%) were positive, as customers wished to express their happiness with an excellent experience they’ve had with the brand.  Call center statistics show that in 2020, 75% more customers used  Instagram to message businesses, while Facebook saw a 20% growth in this category. If you are considering implementing social media into customer support options, keep in mind that 18% of customers expect an immediate response; it might be worth investing in social media management tools to help your support team out.
By Vladana Donevski · April 11,2022

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