70 Recruitment Statistics for Attracting Top Talent in 2021

ByIvana V.
January 06,2021

Hiring can be tricky, there’s no doubt about it. And finding the person who ticks all the boxes is even more challenging in this strong economy. With the national unemployment rate down at just 3.6%, employers are competing to lock down top talent. 

If you too are on the lookout for new workers, then you’ll be glad to know we’ve compiled a list of 70 recruitment statistics to help you create an effective hiring strategy.

We’ve gathered the most relevant stats about the current state of the recruiting industry and the hiring process. You’ll also find information on the latest recruiting trends and the benefits of creating a diverse workforce. We believe a little empathy goes a long way, so we’ve also included statistics about how candidates feel throughout the experience. 

Without further ado, let’s take a look at our list.

  • More than 73% of job seekers today are only passively looking for a job.
  • The candidate application rate goes up by 34% when a job post includes a video.
  • 54% of hiring professionals say work flexibility encourages retention and 51% agree it attracts candidates.
  • 80% of HR leaders say employer branding has a significant impact on their ability to attract talent. 
  • On average, a corporate job post receives 250 resumes.
  • It takes recruiters only six seconds to revise a candidate’s resume.
  • Top talent gets hired by recruiters within 10 days.
  • 73% of job seekers say the process of looking for a job is one of the most stressful events in life.
  • 83% of candidates say it would greatly improve the overall experience if employers provided  a clear timeline of the hiring process.

Only 25% of companies set gender diversity targets when creating their hiring strategy.

Current Job Market

The national unemployment rate fell below 4% in 2019.

(Bureau of Labor Statistics)

The year began with a fairly low unemployment rate of 4% in January and has only decreased since. In fact, the unemployment rate has now reached its lowest level since 1969; in April and May it was just 3.6%. According to the latest data from the Bureau of Labor Statistics, in July alone approximately 164,000 jobs were created.

There have been 0.9 unemployed people per job opening in the US since September 2018.

(Bureau of Labor Statistics)

Employment statistics confirm that the US job market is currently a candidates’ market. With a hot streak of low unemployment numbers, companies are having a tough time finding the right workers. There simply aren’t enough job seekers since the ratio of unemployed people to job openings fell below 1:1 at the end of last year.

45% of job seekers say it’s harder to find a job than last year.


Despite a booming economy and low unemployment, nearly half of all job seekers feel it’s more difficult to land a job in 2019 than it was a year ago. Rural workers are more likely to say this than city slickers, with 27% and 17% of respondents respectively giving this answer. Job search statistics also show that most candidates from the transportation and real estate industries (56%) find job hunting more challenging this year than they did last year.

On the other hand, 20% of job seekers also say it’s easier to find work in 2019.


On the contrary, a fifth of all job seekers had no difficulty finding employment this year. Some 20% of candidates with a college degree and 20% residing in big cities said job search was easier this year. Even more workers from “high-skill” industries feel this way. A quarter of those looking for work in the tech industry, in telecommunications, and in marketing said it was easier to get a job this year compared to last year.

40% of employers plan to hire full-time, permanent employees this year.

(The Harris Poll)

According to the Harris Poll’s annual recruitment statistics, four in 10 employers reported intent to take on new full-time employees in 2019. Another 47% planned to recruit part-time workers, highlighting the strength of the economy.

66% of US companies were planning to expand in 2019.


Most corporate employers in the US have expressed optimism for this year, with about two in three companies overall reporting plans to growing their human capital and expand their business. This might turn out to be difficult with a shortage of workers. However, offering competitive benefits could sway professionals to leave their current positions and come work for new employers.

More than 73% of job seekers today are only passively looking for a job.


Workonic’s job search stats reveal that nearly three-quarters of American job hunters aren’t actively looking for a new job but would consider one if the right opportunity came along.

More than one in four working Americans weren’t searching for a job when they found their current job.


A lot of people are just somewhat satisfied with their role and wouldn’t mind changing employers if a better position came up. However, employers seem to be missing out on passive job seekers, since 42% of employed Americans say they haven’t been contacted by a recruiter in the past year.

19% of workers admit they have, at some point, turned down a job after signing an official offer but before their first day.


Jobvite’s hiring stats show an eight-point increase from last year’s results, when only 11% of the US workforce admitted to having bailed on an employer. Of those who back down on a signed offer, 58% say they got a better one from another company. Another 38% cite personal reasons for such a move, 28% decide to stay at their current company, while 17% discover new information about the company’s culture that changes their mind. Some respondents gave more than one answer to this question.

More than 20% of recruiters feel they cannot meet the demands of the best candidates.


In this candidates’ market, job seekers get to be picky about the company they want to work for. They ask for all the perks they deserve and employers compete for who’ll meet their demands. Unfortunately, hiring statistics reveal that one in five talent-acquisition specialists admit their companies can’t deliver what worthy candidates ask for.

The median employee tenure for all occupations in the US is 4.2 years.

(Bureau of Labor Statistics)

Once the hiring process is complete, workers tend to stay with a company for just over four years. Employees aged 55 to 64 have a median tenure of 10.1 years, which is more than three times what their younger counterparts aged 25 to 34 have (2.8 years).

Gig economy workers make up 36% of the US workforce.


Gallup’s statistics about the job market show that over a third of the American workforce participates in the gig economy through either their primary or secondary jobs. This might seem like a large percentage, but think about all the Uber drivers out there. Then there’s independent contractors like translators, writers, and marketers. The number of these non-traditional, independent, short-term working relationships is projected to jump to 43% by 2020.

Corporate employers plan to offer new hires holding an MBA degree a median starting salary of $115,000 per year in 2019.


Hiring candidates with the right set of skills and knowledge is a tough task in this competitive market. That’s why employers looking to hire candidates with MBAs offer big bucks. Hoping to attract the right talent, recruiters plan to provide annual salaries of around $115,000. This is more than double the amount they’re giving new employees with bachelor’s degrees: $55,000.

4,000 jobs were lost in the retail sector in July 2019.

(Bureau of Labor Statistics)

And while highly qualified white-collar workers find themselves in an excellent position in the current economy, some blue-collar workers are going through a rough patch. The retail sector witnessed 4,000 layoffs in the month of July alone, while the number of mining and logging jobs decreased by 5,000 during the same month, according to jobs statistics published by the BLS in August 2019.

75% of the global workforce will consist of millennials in 2025.


As aging baby boomers leave the workforce, millennials are becoming the dominant generation and calling most of the shots in the workplace. Employer loyalty might turn out to be one of the biggest challenges for HR specialists, since 25% of millennials plan to leave their company in the next 12 months.

Millennial turnover costs the US economy $30.5 billion annually.


Gallup’s job change statistics signal that employer loyalty already poses a problem among this demographic. According to the company’s research, 21% of millennials have changed jobs during the past year, compared to only 7% of respondents from other generations. This high turnover rate among workers born between the early 1980s and the 2000s places a huge burden on the American economy, costing $30.5 billion per year.

74% of US talent professionals say anti-harassment strategies are very important to the future of recruiting and HR.


Company culture is an increasingly important factor candidates consider when choosing their workplace. If a company is known for poorly handling harassment cases, its reputation sinks with it. That’s why, according to Linkedin’s hiring statistics for 2019, almost three-quarters of recruiters agree that anti-harassment policies and practices will be essential in future hiring strategies.

45% of employers say they can’t find the workers with the skills they need.

(Manpower Group)

A survey conducted by Manpower Group that included around 40,000 employers from 43 countries shows that recruiters around the globe are experiencing difficulty filling positions. In fact, HR leaders reported the highest levels of talent shortages since 2006 when the research was first carried out.

27% of employers say candidates don’t have either the interpersonal aptitude or job skills they’re looking for.

(Manpower Group)

Recruitment data gathered in the same study reveals that 27% of employers attribute the talent shortage to applicants’ lack of required skills and strength of character. Another 29% of global recruiters say the sheer lack of candidates applying for the job is the reason they can’t hire the right personnel.

54% of employers provide additional training and development in order to overcome talent shortages.

(Manpower Group)

With plans for growth and expansion on one side and a lack of skilled applicants on the other, more than half of employers looking for workers are stepping up. If they can’t find candidates with the right skills, they have to train prospective workers and provide them with the required expertise.

Recruitment industry trends show that employers are also lowering their education and experience requirements (36%) and recruiting from outside the traditional talent pool (33%) in an attempt to tackle the talent-shortage conundrum.

Since 2016, there has been a 78% increase in LinkedIn job posts that highlight work flexibility.


LinkedIn’s 2019 Global Talent Trends Report highlights a huge spike in the number of job posts mentioning flexibility in the past three years. As employees’ ability to work remotely and at hours that suit them becomes the norm, companies who provide these conditions early on are at a great advantage.

54% of hiring professionals say work flexibility encourages retention and 51% agree it attracts candidates.


Employers who follow this hiring trend have a better shot at acquiring top talent as well as retaining workers. In today’s fast-paced world, employees really appreciate the possibility of working from home and the freedom to set their own hours. The perks of a flexible work environment account for a higher job satisfaction rate and a better work-life balance.

67% of job seekers try to find information about salaries when researching a company or looking at job ads.


The majority of job seekers focus on money when skimming through a job post. It’s a high priority for nearly 70% of applicants, according to job searching statistics published by Glassdoor earlier this year. Benefits come in as a close second, with 63% of candidates looking for this information in a job ad.

Only 27% of businesses share salary ranges publicly.


Even though candidates are eager to know what their salary would be, only 27% of companies disclose this information publicly. Of those who don’t shy away from sharing salary ranges, 67% inform candidates early on in the hiring process. A further 59% share ranges with employees and only 48% share ranges publicly on job posts.

75% of companies that don’t disclose salary information do so because they fear it would create salary disputes.


While sharing salary ranges decreases the average time to hire, a lot of companies remain reserved. According to LinkedIn recruiting statistics, 75% of employers who are not open about compensation with both their workers and applicants say they’re concerned about causing salary disputes. Another 34% worry it would harm their negotiating position.

13% of AI job advertisements on Glassdoor’s US site are posted by Amazon.


As AI replaces more and more menial jobs, large companies are increasing the amount they invest in developing and proliferating the technology. In the US, Amazon stands out as the employer looking to hire the most AI workers, with 64 active AI job posts on Glassdoor. NVIDIA and Microsoft are the second- and third-largest employers in the sector, posting 6% and 4% of the AI job ads on the same network respectively.

Eight in 10 employers say soft skills are increasingly important to company success.


One of the growing trends in recruitment is the search for employees who possess soft skills. As many as 80% of HR specialists say they have a hard time filling some positions because many otherwise qualified candidates lack the necessary soft skills for the jobs. Among the skills in highest demand and lowest supply are creativity, persuasion, collaboration, adaptability, and time-management skills.

More than 80% of HR leaders say employer branding significantly on their ability to attract talent.

(Undercover Recruiter)

Employer branding statistics published by Undercover Recruiter speak volumes about the importance of having a positive employer brand. When a company is renowned for treating its staff well, candidates line up whenever a position opens up. Such employers barely notice the talent shortage others are currently struggling with.

Nearly two in three job seekers acknowledge that they are less likely to apply for a job through a social network due to recent security breaches.


Overall, 65% of candidates feel apprehensive about submitting job applications through social media because they fear their personal data might get into the wrong hands. Baby boomers are the most suspicious of such an application process, with 69% saying they would avoid it. Similarly, 67% of millennials and 60% of people from Generation X feel the same way, according to social media recruitment stats.

In 2018, 43% of all open jobs at tech companies on Glassdoor were for non-technical roles.


Non-tech positions have been opening up faster than ever in the tech industry. The most sought-after candidates are those with sales skills. This is no surprise given that the top five roles that needed filling in 2018 were account executives, project managers, sales representatives, operations managers, and account managers.


Global tech recruiters are fighting over the limited talent pool in this technical niche. As Glassdoor data shows, the number of job openings in the blockchain industry tripled in the 12-month period between August 2017 and 2018.

The average salary for blockchain jobs is $84,884 per year.


This emerging technology that has the potential to transform the financial world forever is not only in high demand, but it’s well paid, too. The annual salaries of blockchain specialists tend to be around $85,000, exceeding the national average of $52,461 by 62%.

With roughly three million applicants per year, Google has an acceptance rate of just 0.2%.


Google hiring statistics reveal just how difficult it is to become a Google employee. While the search engine company is acclaimed as a wonderful place to work, receiving awards for top employer year after year, it’s nearly impossible to get a job offer from Google. The competition is as fierce as the recruitment procedure is long.

The candidate application rate goes up by 34% when a job post includes a video.

(Career Builder)

If you would like to broaden your talent pool, consider adding a recruitment video to your job post. A study conducted by Career Builder shows that people respond very well to video material. More applicants will be inspired to contact you if you include a video that depicts your company culture or shares the day-to-day experience of your employees.

Hiring Process

On average, a corporate job post receives 250 resumes.


If you were wondering how many applicants there are per job post, here’s your answer. Job application statistics indicate that some 250 candidates apply when a position opens up in a large corporation. Though this piece of information seems encouraging, going back to the second stat will give you a dose of reality. Even if a lot of people apply, unfortunately many of them don’t meet the basic requirements.

It takes recruiters only six seconds to evaluate a candidate’s resume.

(The Ladders)

With a slew of CVs to go through and a deadline for bringing in new workers, HR specialists need to be efficient. And according to this stat, they are. Resume statistics show it takes recruiters just six seconds to decide if a candidate will go to the next round. How did researchers come up with this number? By analyzing the eye-movement of hundreds of recruiters while they evaluated CVs.

Only 2% of applicants are called for an interview for the average job opening.


According to EBI’s interview statistics, only a small fraction of job seekers get called back for a meeting with a company representative in person. Deciding which candidates are worthy of one-on-one attention and your time definitely isn’t easy. Unfortunately, you need to eliminate most candidates based on their CVs to streamline the hiring process.

The best candidates only have to wait 10 days to find a new job.


High-quality candidates with loads of experience, robust soft skills, and a network of contacts have an average job search time of only 10 days. HR managers should take this into consideration when they spot a promising applicant. If they want that candidate to join the company, they need to act quickly.

64% of prospective workers would rather hear about the success of their job application via text than through an email or a phone call.


Two-thirds of job seekers would rather be contacted via text message than via email or phone call. It appears recruiters are aware of this and tend to adjust their method of communication according to the applicant’s age. Jobvite’s recruitment statistics from 2019 show that 44% of candidates under 40 get a text from a recruiter compared to only 24% of older applicants.

48% of businesses say their high-quality hires come from employee referrals.


If you are an employer looking for new employees, your best bet is to ask your current staff if they can recommend someone. Nearly 50% of business owners cite employee referrals as their top source of quality workers. Other places for sourcing great talent include third-party websites, online job boards, and professional social networks, according to 46% and 40% of recruiters respectively.

51% of talent professionals recruit throughout the calendar year for positions that may open up later on.

(The Harris Poll)

Hiring statistics published in The Harris Poll’s annual survey reveal that half of HR managers never stop hiring. In fact, they’re on the lookout for quality candidates all year round. Of those who continuously recruit, 55% say their time-to-hire goes down thanks to this practice and 42% say it reduces their cost-per-hire.

82% of recruitment professionals say they view candidates’ experience as very or extremely important.

(Career Builder)

A little over eight in 10 HR specialists consider candidate experience highly important. And they should, since roughly as many job seekers (78%) say they form their opinion of the employer based on how they are treated during the application process.

59% of companies assess candidates on their soft skills.


Workonic’s recruiting industry statistics indicate just how much employers value soft skills. Almost 60% of recruiters judge candidates based on their personality traits, social skills, emotional intelligence, and other skills they deem necessary for successfully doing the job at hand.

A recruiter’s conversation skills (40%) and appearance or personal style (37%) often prove to be the decisive factors that impact candidates’ view of the company.


And while HR specialists are judging the applicants, applicants are judging them right back. Those who work in recruitment are candidates’ first point of contact with any company, so it’s only natural that applicants form their opinion of the enterprise based on how well the HR employees converse and dress.

60% of applicants are at least somewhat comfortable negotiating their salary and working conditions.


As job seekers become aware of the fact that the current job market is a candidates’ market, they get more comfortable negotiating with employers. Recruiting statistics show a nine-point increase compared to last year, when 51% of job seekers reported being open to negotiation.

69% of men and 51% of women say they would enter into salary negotiations with an employer.


The figures show that men tend to be more confident than women in the workplace. This is true in the early stages, too. Even before securing a job, men boldly ask for better conditions more often than their female counterparts, according to Jobvite’s hiring stats.

Job Seekers’ Point of View

73% of job seekers say the process of looking for a job is one of the most stressful events in life.

(Career Builder)

All that waiting and high hopes that amount to nothing leave candidates stressed out by the job hunt. Almost three-quarters of candidates view the process as a very stressful life event, according to Career Builder’s Candidate Experience Report.

Lack of information about pay and benefits (50%) and interview schedule changes (50%) are the two main reasons job seekers view the search as stressful.


Glassdoor’s recruitments statistics have localized the cause of frustration candidates feel when looking for work. Applicants don’t appreciate mystery regarding salary and benefits, nor do they like when employers disrespect them by changing the interview time. Untimely responses (47%) and a lack of information about job responsibilities (46%) are also disheartening for candidates.

83% of candidates say it would greatly improve the overall experience if employers provided a clear timeline of the hiring process.

(Career Builder)

For most candidates, being in the dark is one of the worst parts of the job hunt. The vast majority would feel much better if employers searching for employees set some expectations about the length of the hiring process.

Across all skill levels, nearly a third of US workers were looking to change jobs in 2019.

(The Harris Poll)

The latest stats on jobs show that 32% of American employees would like to get a new job this year. This doesn’t necessarily mean they want to change their employer; some would be happy with a promotion within their current company.

24% of unemployed job seekers consider company culture an important factor when deciding to apply for a job.


When people are having trouble getting a job, company culture becomes a secondary concern. They cannot afford the luxury to be picky and discard a potential bread-winning opportunity just because they have read negative reviews about the work environment in a particular organization. Their employed counterparts, on the other hand, can. Recruitment trends indicate that 38% of job seekers who can count on a regular paycheck take organizational culture under serious consideration.

More than 70% of candidates apply for jobs in the same metro area, while 28.5% apply for jobs that would require them to move to a new metro area.


Companies that hire out of state applicants have a bigger candidate pool to choose from. The findings of the 2019 Job Seeker Nation Survey suggest that almost 30% of Americans looking for work wouldn’t have a problem moving to a different metro area for a good job opportunity. However, most workers feel deeply rooted in their current location and send applications only to local companies.

78% of employers feel they do a good job setting expectations upfront and communicating throughout the hiring process, while only 47% of job-seekers agree.

(Career Builder)

Career Builder’s recruitment statistics highlight a discrepancy between how employers view their ability to set candidates’ expectations and how applicants perceive this ability. While companies think they’re doing a good job at defining the application process and sharing information with interested candidates, the other side cares to disagree. Applicants often wish for clearer communication and better-defined timelines. This is important to note since only 36% of potential candidates are job seekers!

51% of workers and job seekers say their preferred source for finding a relevant new job opportunity is an online job platform.


According to online recruitment statistics, people are trusting of websites that post job ads, such as Glassdoor, LinkedIn, and Jobs.com. These websites are the preferred method of slightly more than half of job seekers, regardless of whether they currently have a job or not. Hearing about a job opportunity from a friend (45%) and finding it on a company’s careers site (35%) are the next-most common methods of discovering open positions.

Competitive benefits (48%), a convenient commute (47%), and a relatively high salary (46%) are the factors that attract most job seekers.


These were the top three reasons candidates named when asked what inspires them respond to a job ad. Glassdoor stats indicate that job seekers value benefits and a short commute more than a generous salary, reinforcing the importance of work-life balance.

Women are 22% more likely than men to look for work flexibility when deciding whether or not to take a job.


Since women tend to take on more family responsibilities than men, they value a flexible work environment more than their male colleagues. Women aged 36 to 45 are the most likely to make flexibility a top priority when choosing a job.

Female candidates are 50% more likely than male candidates to give up on a potential job because of CEO misbehavior.


Hiring stats show that as many as 42% of women have encountered CEOs whose misconduct has made them drop out of the application process. This happens to men less often - only 21% of male candidates report having done the same.

89% of job seekers agree that an employer’s career website is important for finding key information.

(Career Builder)

When in search of info on a potential employer, candidates turn to the company’s website. As HR statistics strongly suggest, having an informative and well-designed career website bodes well with candidates. Indeed, 56% of applicants think they can tell what it would be like to work for a company based on its career site. If you manage one of these sites, make sure to regularly update it.

On average, candidates will read six company reviews before forming an opinion about the business.


We trust online reviews, and not only when it comes to hotels and restaurants. Former employees and job seekers post reviews about employers too. And other candidates trust them. Thankfully, they won’t base their entire opinion on a single review, but will instead read as many as six before coming to a conclusion.

48% of applicants say the pre-employment screening experience affects how favorably they view a potential employer.

(Career Builder)

Recruitment statistics published in Career Builder’s Candidate Experience Report point to the significance of the manner in which companies conduct background checks. Even though most job seekers understand such checks are necessary and accept them, they appreciate employers’ discretion during the process.

Only 47% of workers trust that job descriptions accurately depict job responsibilities.


Maybe they have been assigned additional tasks too many times in the past, or maybe they are just sceptical. For whatever reason, jobs stats show approximately 50% of employees fear their new job will entail more than was initially disclosed.

29% of workers admit to having left a job within the first 90 days.


Thorough job descriptions are essential to retaining new hires. Of those who have left their jobs within the first three months, 45% say they did it because the day-to-day role was not what they had expected. Honesty is the best policy as it will set the right expectations among employees and consequently keep your churn rate low.

26% of American workers have quit a job because they were unsatisfied with the onboarding or training process.


First impressions matter, so do your best to properly introduce new hires to the organization and train them well. This is another key takeaway from human resources stats published by iCIMS last year. Perhaps an even more alarming fact is that 44% of workers didn’t quit during that period but considered doing so.


Social media recruitment statistics recently published by Zety confirm that social networks are effective channels for attracting talent. Some eight in 10 job seekers turn to these platforms in their search for a new job. So, if you’re an employer searching for employees, post your ad on Facebook and Instagram in addition to career websites like Glassdoor and LinkedIn. It will surely broaden your talent pool.

60% of millennials say they are open to new job opportunities.


Workers who belong to this generation have earned a reputation for being job-hoppers. In fact, Gallup’s recruitment statistics show that six in 10 millennials say they would change their job if the right opportunity presented itself, while 21% say they worked for a different employer a year ago.

76% of job seekers state that not hearing back after submitting a job application trumps the frustration of not hearing back after a first date.


As awful as it is to receive no news from a date, being ignored by a company is apparently much worse. When potential employers don’t get in touch with a candidate, they annoy the candidate and harm their own reputation, world market hiring stats show.

Diversity in the Workplace

Companies with racially and culturally diverse teams are 33% more likely to achieve above-average profitability than companies with executive teams made up of people with the same background.


People with different backgrounds have their own unique ways of solving problems. When an executive team is made up of members from different cultural and racial backgrounds, its profitability goes up by 33%, as Glassdoor’s diversity hiring stats reveal.

For nearly 30 years, white applicants have been, on average, receiving 36% more callbacks than black applicants with identical resumes.

(Harvard Business Review)

A longitudinal study carried out by scientists from Harvard University highlights some disappointing results. After analyzing data from 24 field experiments, which included more than 54,000 applications across 25,000 positions, researchers published these discouraging hiring discrimination statistics. Black American candidates have been suffering the same levels of discrimination for the past quarter of a century.

Only 25% of companies set gender diversity targets when creating their hiring strategy.

(Women in the Workplace)

Two-thirds of employers report having a strategy in place to increase hiring for underrepresented groups. However, just a quarter say they have defined targets for employing an equal number of male and female workers according to Lean In's gender bias in hiring statistics.

Hispanics and Latinos comprise 8% of all US graduates but they hold only 4% of senior executive positions.


This is yet another stat that shows we have a long we to go until we as a nation accomplish our diverse hiring goals. The hiring rate for black Americans in executive positions is even lower: 10% of all American graduates are black, yet this racial group comprises only 4% of senior executives in our country.

Winning Over Top Talent

With the current talent shortage, employers are forced to up their game in order to attract high-quality staff. The latest recruitment statistics indicate that being upfront with candidates about the duration of the hiring process and remuneration enhances their experience and creates a positive employer brand. Job seekers increasingly value a flexible work environment. They also respond well to job posts with video content about what it’s like to work in a company.

Hopefully, you are now armed with the knowledge you need to win over the workers you want on your team.

Frequently Asked Questions
Where to look for a job?

You can’t go wrong if you begin your search online. If you google places that are currently hiring, in the top results you’ll see websites like Glassdoor, LinkedIn, Indeed, and Snagajob. These job search platforms allow users to filter tens of thousands of job posts according to their qualifications, location, job requirements, and other criteria.

Asking friends and family members if there’s a job opening in their companies is also a good idea. Statistics about job opportunities show that having a referral increases your chances of landing a job.

When do companies hire?

Job seekers will be glad to learn that half of companies hire throughout the year. The other half look for workers only when the need for them arises.

How many open jobs are there in the US now?

The Bureau of Labor Statistics reports that there were 7.3 million job openings on the last business day of June 2019. That’s quite an impressive list of hiring jobs.

How big is the recruiting industry?

Statista’s data shows that the staffing and recruitment industry was worth $148.1 billion in 2018. It is projected to grow pretty fast, reaching $157.8 billion next year.

What percentage of applicants get an interview?

Even in a candidates’ market, the competition is tough. According to Web Wire’s job interview statistics, only the top 2% of candidates get invited to sit down and have a conversation with the recruiter.


About the author

Ivana is a staff writer at SmallBizGenius. Her interests during office hours include writing about small businesses, start-ups, and retail. When the weekend comes, you can find her hiking in nature, hanging off of a cliff or dancing salsa.

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The projected fitness industry CAGR between 2021 and 2026 is 7.21%. (Mordor Intelligence) As countries lift strict restrictions, the fitness world is getting back on its feet. The main driving factors for this industry will most likely be the growth of disposable income now that the job market is recovering, increased health awareness, and the possibilities for safe exercising on location. The global digital fitness market size is expected to reach $26.5 billion in 2026. (360 Research Reports) In 2020, the market for fitness wearables that record your health and assist in training regimens was estimated at almost $9.6 billion. With a predicted CAGR of 18.5%, it’s expected to triple by 2026. Fitness Industry Market in the US: COVID-19 Aftermath The US fitness industry dropped from an all-time-high revenue of $35 billion in 2019 to only $15 billion in 2020.  (IHRSA) It’s estimated that the COVID-19 pandemic inflicted around 20 billion dollars’ worth of losses to the US fitness industry’s revenue in 2020. This comes as no surprise, as in some states (e.g., Washington, Oregon, and California), restrictive measures and closures lasted for a year and created a harsh environment to maintain a business. In other states, restrictions were less severe, as they allowed establishments to operate at 50% capacity, move their operations outdoors, or hold online training sessions. Small businesses with excellent insurance fared better, but the industry was still severely hit. Almost 17% of US gyms and fitness clubs were permanently closed because of the pandemic. (IHRSA) According to information from some of the largest payment processors cooperating with the fitness industry, boutique fitness industry statistics paint a grim picture: 19% of boutique studios had to close their businesses permanently in 2020. Another 14% of traditional gyms had to shut down for good. Seven major sport and fitness companies filed for bankruptcy in 2020. (Business Insider) Companies like Cyc Fitness, Yoga Works, Flywheel Sports, Town Sports International, 24 Hour Fitness, Modell’s Sporting Goods, and Gold’s Gym are some of the major business franchises severely weakened by the pandemic. In 2019, 24 Hour Fitness was an industry leader, earning more than 1.4 billion in revenue. Unfortunately, in 2020 it had to file Chapter 11 and close around 144 locations. Likewise, Town Sports International had to shut down over 100 sites. 44% of the fitness industry workforce lost their jobs in 2020. (IHRSA) These fitness industry statistics are unfortunate, and the industry employee count dropped from 3.2 million to 1.8 million. This affected small-business owners as well, and with extended restrictions, some of these job prospects may never recover. The infection rate in US gyms was 0.002%, out of 49.4 million check-ins from 2,877 locations.  (IHRSA) According to a study conducted by the University of Florida, thanks to gym patrons abiding by safety guidelines, the number of detected infections was not statistically significant. Fitness industry statistics for 2021 also show that 69% of gym-goers were confident in the safety protocols within their gym. Fitness and Health Industry Trends During the pandemic, gym closures caused an increase of 130% in sales of fitness equipment. (NPD) Some equipment sales experienced impressive triple-digit growth. Businesses had to fulfill increased orders for items such as yoga mats (146%), stationary bikes (170%), free weights (181%), and weight benches (259%). The global fitness equipment market is predicted to grow to $14.7 billion in 2028. (Fortune Business Insights)  Fitness industry trends and statistics show that the market for exercise equipment is currently valued at $10.7 billion, and forecasts show that it will grow at a CAGR of 4.6% in the next seven years. The fitness apps market is expected to grow by $1.68 by 2024. (Business Wire) Forecasts for the fitness apps market are bullish, and the estimated CAGR between 2020 and 2024 is 12%. This software niche’s most crucial driving force will be the increased use of wearables that track your physical performance while exercising. In 2019, there were around 6.7 billion visits to US health clubs. (IHRSA) Fitness industry trends and statistics show positive trends for the industry’s future, as Americans are willing to dedicate time to their health and exercise. More than 27.3 million people visited a gym more than 100 times during the year, while 17.8 million went more than 150 times. On average, Americans pay $52 for a gym membership. (IHRSA) Around 25.9 million Americans, which roughly is two out of five gym members, pay less than $25 per month for their membership. However, a significant number of people - 8.2 million, in fact - are willing to pay more than $100 for a gym membership each month. Thanks to that, health and fitness industry statistics show that the average monthly membership is quite high. A home gym costs between $1,400 and $5,000 to equip. (ACMS’s Health & Fitness Journal, IHRSA) It’s not hard to see how the COVID-19 pandemic influenced how people exercise. Working remotely made it easier for people to join online live or pre-recorded training sessions and exercise at home. Therefore, many were interested in amping up their at-home exercising, either through affordable bodyweight programs, or by decking out entire rooms with workout gear. 68% of Americans plan to continue using online fitness services. (IHRSA) Online fitness industry statistics show that the pandemic forced people to adjust to the new norm, and most Americans tried out fitness apps and video-guided exercises. Just under a third of them also participated in a fitness challenge to keep their exercise regular. 94% of Americans plan to return to their gyms. (IHRSA) Americans are keen to increase their physical activity again, and 88% are confident in safety precautions taken in their workout establishments. People with preexisting conditions are at an elevated risk of COVID-19, but 60% of them also said they want to exercise more, albeit in safer conditions. Fitness Demographics Between 2010 and 2019, women’s gym attendance has risen by 32.2% and men’s by 23.2%. (IHRSA) Americans are increasingly getting conscious about their health and physical exercise. Unfortunately, due to the COVID-19 pandemic, 2020 remains an outlier year for fitness clubs and gyms. Luckily, most men (51%) and women (65%) have a goal of increasing their physical activity, so gyms can also expect some of them to return. Men pay $54 on average for their fitness and health club memberships, while women spend $50. (IHRSA) Men are generally more likely to pay a premium price for club memberships. Statistics on the fitness industry show that more than 65% of people that pay more than $200 per month are men. Women are more conscious about their spending as less than 50% pay more than $100 per month. Millennials make up the largest share of fitness and health club members in the US, at 35%. (IHRSA) Gen X and Baby Boomers are the next age groups that are frequent attendants of fitness and health clubs at 22% and 21%, respectively. Gen Z and the Silent Generation make up 16% and 6% of all gymgoers. However, fitness industry growth statistics show that the last two are among the most growing age groups attending health clubs. The 6 to 17 age group had the highest increase in memberships from 2010 to 2019 - 69.81%. (IHRSA) Health clubs have been attracting more younger adults and children. These generations are followed by 55 to 64-year olds at 42.48% and people older than 65 at 34.16%. Hispanic people contributed the most to gym and fitness club membership growth, with a 94.5% increase in signups. (IHRSA) The numbers of Black and Caucasian gym members have also increased by 24.7% and 25.6%, respectively. Fitness equipment industry statistics show that treadmills are the most popular exercise machine across all ethnic groups, followed closely by free weights. The largest demographic with health club memberships in the US are Caucasians at 66.3%. (IHRSA) Hispanic people follow them, with 12.78%, then Black people (12.3%). People of Asian/Pacific Islander ethnicity contribute 7.19%. Fitness Industry Analysis - Job Prospects In 2020, the median wage of a fitness instructor and trainer was $40,510 per year. (US Bureau of Labor Statistics) As reflected by gym industry statistics, this is a job where employers commonly accept people with practical experience rather than formal education. Most people in the industry start on a payroll of a small business. As you continue to work, you can specialize and get appropriate certification for the type of training you are holding. The most common fitness instructor certifications are for strength training, yoga, and kickboxing. The job market for fitness trainers in the US is expected to grow by 39% between 2020 and 2030. (US Bureau of Labor Statistics) Fitness industry growth is projected to create around 69,100 job openings for trainers and instructors yearly on average for the next ten years. A significant portion of those job positions is expected to result from part of the current workforce retiring and moving to other industries. Before the pandemic, in 2019, the fitness industry served more than 184.5 million members. (Statista) The industry almost doubled in the decade preceding 2020, as it grew from 119.5 million members in 2009. The number of fitness and health clubs in the US dropped to just over 32,000. (Statista) Before 2020, there were more than 41,000 fitness establishments in the US. Unfortunately, a significant number had to close down. On the plus side, as the country recuperates from the pandemic, the fitness industry growth rate shows an increasing demand from the public that can’t wait to return to their regular exercise regiments. Fitness Industry in Europe The European fitness and health club industry is a $36.5 billion market. (Statista) The European fitness industry includes everything from sports to gyms and even fitness apps. The sector had 63 million customers across the EU in 2019. The e-health segment of the industry is also on the rise, netting more than $537.8 million in the UK and around $509 million in Germany. Germany and the United Kingdom have the highest fitness revenue in Europe, with $6.3 billion each. (Statista) Fitness industry market research shows that Germany and the UK have significantly larger fitness markets than the other European countries. France has a $2.9 billion market while Italy and Spain sit at around $2.7 billion each. 28% of EU residents exercise more than five hours per week. (Eurostat) Unfortunately, 28% of EU residents don’t exercise at all. Another 17% exercise between three and five hours per week and 27% up to three hours. Over 90% of Romania, Denmark, and the Netherlands’ population participate in physical activity outside of work. On the downside, fitness industry stats show that Portugal and Croatia are on the opposite side of the spectrum, with only 45% and 36% of people taking the time to exercise, respectively.
By Dusan Vasic · December 08,2021
Not too long ago it would have been difficult to imagine sales reps who didn’t have face-to-face meetings with potential customers. But the world has changed. Everything about the way we travel, work, and spend looks different today.    The latest sales statistics highlight some of the market turmoil caused by the pandemic while showing the acceleration of digital transformation as well as promising growth trends and soaring sales figures in individual industries. The following stats will walk you through specific sectors and point out some of the more surprising and interesting sales facts. Salest Statistics Breaktown - Editor’s Choice: AI adoption by sales teams rose by 76% since 2018. An average of 18 calls is needed to connect with buyers. 60% of contacted buyers reject the offer four times before saying yes. 57% of people prefer buying from sales representatives who don’t hassle them. Handgun sales in October 2020 rose by 65% when compared to the same period in 2019.  Video game sales amounted to $4.93 billion in July 2021, marking a 5% year-over-year increase. Toilet paper sales and fun facts about spending in the US show that demand for this product rose by 845% in 2020. 60% percent of sales reps increased their number of virtual meetings since 2015. (Salesforce) Even before the pandemic, virtual sales were on the rise, with many sales representatives reporting that they touch base with prospective customers and existing clients via video chat rather than traveling to meetings and lunches. Perhaps unsurprisingly, 62% also said they spend more time on their computers, tablets, and smartphones than they did a few years ago. These sales trends tell us that virtual selling is here to stay.        AI adoption rose 76% since 2018, with 37% of sales teams now using it. (Salesforce) As is the case in many industries, the acceleration of the digital transformation process is evident in the sales sector. Artificial intelligence or AI is one of the technologies that’s being rapidly adopted, with 37% of sales teams implementing these advanced tools globally in 2020. That marks a 76% increase since 2018. According to recent sales statistics, 77% of sales leaders and 84% of sales ops professionals claim their digital transformation has become more rapid since 2019. The AI tools also help power CRM software, which is crucial for managing customer relationships.  The use of smart sales tools has gone up by 300% since 2017. (Membrain) The substantial increase in both the types and the use of sales technology tools is being fuelled by online purchasing. Sales stats from 2017 reveal that most organizations at the time used only two main tools: CRM software and online meeting tools. Two years later, leads list/database, social selling, account targeting, and skills training and recruiting were added to the list. With six tools in regular use, the sales sector started to see more opportunities for leveraging technology to better cater to customers.  91% of consumers would like to see interactive content in marketing emails. (Hubspot) A Litmus report dubbed 2021 State of Email reveals most respondents feel that only interactive content in marketing emails can get their attention. However, only 17% of marketers actually use such content when advertising their products or services. Depending on your target audience and relevant sales information and analytics, you can add interactivity into your emails by including an embedded video, animated GIFs, a form, faux video, or carousel. Think about creative SMS content, too, or employ mass text software to help you create one with catchy phrases.  An average of 18 calls is needed to connect with buyers. (Gartner) Reaching potential buyers isn’t always easy. Consumers are generally suspicious when it comes to calls from sales reps and tend to avoid them by hanging up or not answering the phone at all. Likewise, only 23.9% of sales emails are opened, and others usually end up in a bin. The sales numbers indicate that more investment is needed into technologies that help locate potential buyers and improve the quality and quantity of communication. 60% of all contacted buyers reject the offer four times before saying yes.  (Invesp) Follow-up calls can make all the difference. But almost half of the salespeople (48%) never make a single follow-up attempt. Statistics that expose this passive trend among sales reps also indicate that consumers tend to change their minds if called at least four times. An astounding 60 percent of contacted prospects agree to buy a product or service during the fifth call, according to sales follow-up statistics compiled by the US consulting company, Invesp.  57% of people prefer buying from sales representatives that do not hassle them. (Invesp) Even though follow-ups are essential for convincing customers to purchase your product, more than half of the respondents said they prefer buying from sales representatives who aren’t too pushy. Salespeople have a reputation for hassling potential consumers, and these figures show that they would improve their chances of making a sale if they change their approach.  70% of businesses agree that retaining customers is cheaper than acquiring new ones.  (Invesp) Prospecting statistics reveal that even though most newly established businesses have to focus on acquiring new customers, the long-run focus should be on retaining them. Namely, it costs five times as much to gain a new buyer than to keep an existing one. Unfortunately, despite the convincing figures in favor of focusing on retention, only 40% of companies and 30% of agencies cultivate the same approach to acquisition and retention.  The American auto industry was showing signs of recovery in the summer of 2021, with nearly 1.2 million cars sold in July. (Goodcarbadcar) Following a sharp decline that saw sales plummet from 17 million in 2019 to just a little over 14.5 million in 2020, the car industry started showing signs of recovery by mid 2021. But according to United States car sales statistics, the positive trend failed to extend into the spring, with only 589,743 automobiles sold in October. Those are the lowest monthly sales figures in years.  California accounts for the highest number of car sales in the US. (Statista) Research from 2019 shows that the state of California registered more than 14.8 million automobiles that year alone. The state is also the biggest market for electric vehicles, plug-in hybrids, and for used car sales. Statistics by state reveal that Texas had the second-highest number of automobile registrations, with just over 8.3 million cars registered. Texas is followed by Florida (7.8 million) and New York (4.4 million). Handgun sales in the US in 2020 rose by 65% compared to 2019. (Statista) The US gun industry is having a good pandemic, with Americans buying handguns in record numbers. Research shows that in October 2020, around one million handguns were sold, marking a 65% increase compared to the same period in 2019. Gun sales statistics also reveal a spike in handgun sales in June 2020, when 1.511.710 items were sold. The American trade book market recorded a 9.7% increase in revenue in July 2021. (Association of American Publishers) During the pandemic-induced global lockdowns, many people turned to books. Perhaps unsurprisingly, book sales generated $750.7 million in revenue in July 2021. Reading once again became a favorite pastime in many American households, who contributed to the 9.7% growth in this sector, compared to July of 2020.  According to book sales statistics, eBook revenues in July 2021 went down 16% compared to the same period last year. Meanwhile, Paperbacks went up by 30%, generating $274.3 million in revenue. Video game sales amounted to $4.93 billion in July 2021, marking a 5% year-over-year increase. (Statista) Video games had a huge 2020 with more people than ever buying and playing games during the pandemic. Sales soared to $177.8 billion - an increase of 23.1% from 2019. The future looks equally promising, with some forecasts suggesting that the global gaming market will be worth $268.8 billion by 2025. Video game sales statistics for the US market in 2021 show that the industry is maintaining its upward trajectory. 2020 has seen a significant decline in draft beer sales, while canned beer sales went up. (NBWA) The forced closures of bars and restaurants during the pandemic had a significant impact on alcohol sales. Draft beer’s share of total volume declined from 10% in 2019 to around 6% in 2020. Beer sales statistics also show that demand for canned beer rose from 60% in 2019 to 67% in 2020. At the same time, sales of beer in glass bottles remained relatively unchanged, accounting for 29% of the market share in 2019 and 28% in 2020. Toilet paper sales in the US spiked by 845% in 2020. (Business Insider) Toilet paper hoarding in 2020 resulted in a spike in sales of 845% in March 2020, compared to 2019, with a total of $1.45 billion sold in a single month. In March 2020, 73% of all grocery stores ran out of toilet paper. By May, that figure dropped to 48%. Toilet paper sales statistics in 2020 exposed a somewhat disturbing and equally commercial side of consumer behavior in times of crisis.  Girl Scout cookies sales amount to around $800 million during each cookie season. (Girl Scouts) Selling Girl Scout cookies has been a tradition in the US since 1912 and has become a lucrative business for many. Girl scouts sell about 200 million boxes of cookies each season and earn nearly $800 million in revenue. According to mouth-watering girl scout cookie sales statistics, the most popular variety is Thin Mints, followed by Samoas, Caramel deLites, and Tagalongs/Peanut Butter Patties.  Sales: the Bottom Line In the choppy waters and hazy horizons of the pandemic-hit world, steering your business in the right direction isn’t easy. There are many challenges facing sales teams and managers, especially when it comes to locking down customers and promoting products and services. On the other hand, some industries are doing better than ever. Business sales statistics show that demand for canned beer, video games, and guns has never been higher. But that doesn’t change the fact that the future is uncertain for everyone, and the new business world is yet to shape out.
By Danica Djokic · November 10,2021

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