40 Powerful Podcast Statistics to Tune Into

40 Powerful Podcast Statistics to Tune Into
ByDanica Jovic
January 05,2021

Hi everyone. I’m Meg Roy and this is the Grow Your Business podcast.Today’s guest is Joe Donovan. You might know Joe as an award-winning author and successful entrepreneur. You probably didn’t know that he is also a podcast-marketing expert. He's here to tell us about advertising on podcasts: how and why brands are using podcasts to get their name out there. He has promised to share some fun and useful podcast statistics and facts. Welcome to Grow Your Business, Joe!

Sound familiar? If so, you may be among the 32% of Americans who enjoy listening to a podcast at least once a month. These audio-essays delve into current events, hobbies, obscure facts, philosophy, history, music, and more. If there’s something you’d like to know, odds are there’s a podcast about it.

Podcast Statistics - Editor’s Choice:

  • 197 million Americans have heard about podcasts. 
  • 32% of Americans listen to podcasts at least once a month.
  • There were 750,000 active podcasts in 2019.
  • On average, 45% of podcast listeners have an annual household income of more than $250,000.
  • 2 million podcasts are registered by Google.
  • 54% of podcast consumers say they think about buying advertised products.  
  • Businesses spent $497 million on podcast advertising in 2018.
  • Brands that advertise their products and services on business podcasts enjoy an average 14% rise in purchase intent.

General Podcast Facts and Stats

197 million Americans have heard of podcasts.

(Edison Research)

To put it another way, 70% of Americans are aware that podcasts exist, according to the latest podcast audience statistics. This doesn’t necessarily mean that they listen to them, it just means they are familiar with the concept.

This was not always the case. At the beginning of the millennium, only a small percentage of consumers had heard about podcasts. And in 2006, only 22% of US adults said they were familiar with podcasting.

51% of Americans over the age of 12 have listened to podcasts.

(Edison Research)

Half of Americans above the age of 12 have listened to podcasts. That’s 144 million podcast listeners, the numbers from Edison Research show. Research conducted by Statista in 2019 estimates that the number of Americans who listen to podcasts at least occasionally is 86 million.

32% of Americans listen to podcasts at least once a month.

(Edison Research)

Does that mean that podcasts are becoming mainstream? Well, a third of the US population, or 90 million people, listen to or watch podcasts at least once a month. About 22% of Americans older than 12 listen to podcast shows once a week. Podcasters are moving into the mainstream, according to podcast listener statistics.

How many podcasts are there? One report says 750,000.

(Paid Insights)

Podcasts are like blogs. Like bloggers, podcasters like to share their experiences and cover a wide array of topics. There is probably a podcast out there about any subject you can think of. The Apple podcast stats report shows that there were 550,000 podcasts on the web in 2018. Today there are an estimated 750,000 podcasts in the world.

Two million podcasts are registered by Google.

(Variety)

That’s impressive - but there are 440 million blogs registered at Tumblr alone. Why is podcast growth slower than blog growth? According to podcast length statistics, consumers often lose interest in podcast episodes, finding them to be too long or boring. In order to help people find the most popular podcasts, Google developed tools to help listeners sift through particular shows and episodes.

There are now more than 29 million podcast episodes available in more than 100 languages.

(Music Oomph)

Podcasts are great for sharing knowledge, experiences, and information with a wide audience. You can listen to podcasts about politics, business, cooking, and even knitting. The options are endless. Whether you are interested in Asian, Hindu, Texan, Jewish, or African American podcasts, you will surely find plenty. To learn more about which genres are the most popular, check out the podcast statistics at Music Oomph.

61.1 million American families are fans of music podcasts.

(Marketing Charts)

The most popular podcast genre among Americans is music. It is followed by TV and movies with 60.5 million households watching or listening to these podcasts regularly. The other major podcast genres, including technology, science, politics, arts, games, sports, business, and religion, are popular among 49 million households across the states, according to podcast popularity statistics.

74% of podcast users listen to podcasts to learn something new.

(Edison Research)

Almost the same number of podcast users (71%) listen to podcasts for fun, Edison Research says. About 60% of Americans listening to podcasts use this medium to stay in touch with the latest news, and 51% say they find podcasts relaxing.

Global Podcast Statistics

Chile, Argentina, Peru, and Mexico are the fastest-growing countries for podcasting.

(Voxnest, Buzzsprout)

Latino podcasts are flourishing due to the large number of Spanish speakers in both the US and South America. Chile is in the lead with a podcast growth rate of 85%. It is followed by Argentina (55.28%), Peru (49.1%), and Mexico (47.84%). The country with the fifth-highest rate? China (43.62%).

58% of citizens in South Korea listen to podcasts.

(Buzzsprout, OZY)

Podcast listenership is booming in South Korea. More than half of the population listens to podcasts monthly, while two out of three Koreans are podcast fans. They are also popular in Spain, where 58% of citizens listen to podcasts monthly, according to research from 2018.

83% of Australians know what podcasts are.

(Podcast Hosting)

Podcast growth statistics show that Americans listen to podcasts more than Australians. Only 30% of the Australian population has listened to a podcast at least once. About 22% of them listen to podcasts monthly, and 15% listen to podcasts weekly.

6.5 million adults in the UK listen to podcasts weekly.

(Podnews)

In other words, 12% of UK adults listen to at least one podcast per week. They are the most popular among millennials (21%). Only 5% of Baby Boomers have caught the podcast bug.

Podcast Listener Demographics

67% of podcast audiences are made up of people between 18 and 44 years old.

(ExpandedRamblings, Music Oomph)

Young people, especially millennials, are more comfortable with technology. They have quickly adapted to streaming platforms such as YouTube, Amazon, Netflix, and Spotify. They use these platforms every day to watch or listen to their favorite shows and videos. According to Spotify user statistics, 72% of all weekly Spotify users are millennials.

Podcasts embody 10% off all content that millennials listen to.

(Billboard)

Millennials are particularly keen on podcasts! And why shouldn't they be? Podcasts fit perfectly into their daily schedules, allowing them to listen to the latest episodes of popular shows regardless of the time or place. The most popular podcast platforms let users stream or download podcasts, music, and videos.

56% of podcast listeners are male, while 44% are female.

(Buzzsprout)

Men are more likely to watch or listen to podcasts than women, according to statistics on podcast demographics. Still, the number of males and females listening to podcasts is almost equal.

34 million women listened to podcasts in 2018.

(Edison Research, Buzzsprout)

Podcast popularity among women is not so far behind men, according to the latest numbers on podcasts growth. The amount of women podcast users is steadily growing in the US, according to podcast-listening statistics.

It is 68% more likely for a postcast listener to have a postgraduate degree.

(Edison Research, Music Oomph)

Podcasts are becoming increasingly popular among educated people. It is 45% more likely for a podcast listener to have a college degree. Looking at gender differences in podcasting and education, female podcast users have a higher education and income than the overall US population, according to podcast analytics.

On average, 45% of podcast listeners enjoy more than $250,000 in annual household income.

(Music Oomph)

Podcast listeners are young, educated, and rich. Almost half of podcast listeners have an annual income of a quarter-of-a-million dollars.

59% of people listening to podcasts are white.

(Buzzsprout, Quartz)

Demographics of podcast listeners show that most American consumers who listen to podcasts are white. 12% are African-American, 11% are Hispanic, and 7% are Asian.

Where to Find Podcasts

65% of podcast consumers are most likely to listen to episodes on a mobile device.

(Edison Research)

Edison Research data shows that smartphones are the most popular devices for listening to podcasts. About 65% of podcast fans would rather listen to podcasts on mobile devices, while 25% prefer to listen on computers. Only 10% of consumers listen to podcasts on smart speakers.

43% of podcast fans use Spotify to listen to podcasts.

(Edison Research, ExpandedRamblings)

Spotify is one of the most popular streaming platforms. According to the latest Spotify statistics, at the time of writing this platform has 207 million monthly active users and 500 million downloads on Android devices.

39% of smart-speaker owners listen to podcasts at least once a week.

(Convince & Convert)

74% of Americans who own smart speakers such as the Google Home and Amazon Alexa listen to podcasts directly from the device. In the last two years, the number of podcast listeners using smart speakers increased by 10%.

60% of all podcast shows are downloaded from Apple.

(RAIN News)

In 2018, Apple announced that its platform hosts more than half of the world’s podcast content. Apple published 25 of the most downloaded podcasts in 2018.

How People Listen to Podcasts

The average podcast listener subscribes to 7 different shows weekly.

(Convince & Convert)

This is 40% more than in 2017. Also, 14% of weekly subscribers enjoy 11 or more shows.

52% of podcast subscribers listen to entire episodes.

(Edison Research)

In 2019, 52% of podcast consumers listen to the entire audio episode. Podcast download statistics show that Americans who use podcast platforms to download episodes are more likely to watch or listen to the whole broadcast. But why is that? Podcast listeners are attracted to this form of broadcasting, as it can give them information whenever they want. Research suggests that podcast users actually develop a type of relationship with the podcasters, in the sense that they are very interested in what they have to say.

58% of podcast consumers listen to between 76% and 100% of all the podcasts downloaded on their devices.

(Edison Research)

Podcast consumers listen to most of the shows they download on their smartphones and other mobile devices. 20% of podcast listeners listen to between 51% and 75% of the shows they download.

Around 26% of podcast listeners increase the speed of podcasts while listening.

(Edison Research)

Whether they are listening on YouTube or they are using podcast platforms such as Spotify or iTunes, podcast stats show that listeners are more likely to increase the speed while they listen in order to finish sooner.

Podcast listeners spend an average of 6 hours and 37 minutes listening to podcasts every week.

(Convince and Convert)

Until two years ago, consumers spent only 5 hours per week listening to podcasts. In 2018, listening time jumped 32% in a single year.

90% of podcast consumers prefer to listen to a podcast at home.

(Statista)

Podcasts have taken consumers by storm because they are on-demand, meaning you can listen to them anytime, anywhere. In most scenarios, however, podcast consumers prefer to listen to podcasts at home. Other popular locations among Americans include in the car or truck (64%), at the gym (43%) or at work (37%). 49% of podcast users listen to a podcast while walking, according to podcast statistics for 2019.

More than half of Americans do chores while listening to podcasts.

(Edison Research)

Multitasking and listening go hand-in-hand. 59% of consumers listen to a podcast while doing housework. 52% like to hear a podcast while driving. 51% like to cook and listen to shows at the same time. Podcast listeners claim that podcasts are a good way to relax - about 50% go to bed while listening to their favorite shows.

Podcasts and Business

94% of podcast consumers are active on at least one social media channel.

(Music Oomph)

Podcast listeners are active social media users, according to the latest podcast stats. They are also more likely to follow their favorite brands on social media channels such as Facebook, Instagram, Pinterest, and YouTube.

More than half of US podcast listeners pay attention to the ads.

(Business Insider)

Listeners are more likely to listen to ads on podcasts than on any other medium. According to Business Insider, 55% of podcast listeners pay attention to podcast ads, which is 10% more than those who pay attention to ads on the radio. Most podcast listeners don't skip ads, mostly because they are seamlessly integrated into the program and usually read by the host.

54% of podcast consumers say they think about buying an advertised product.

(Convince & Convert)

Podcasting is surely a new field for businesses advertising their products. 17% of podcast users say that they are much more likely to buy an advertised product.

Businesses spent $497 million on podcast advertising in 2018.

(Interactive Advertising Bureau)

Podcast ad revenue in 2017 totaled $314 million in the US. This grew 53% in 2018. And it is estimated that by 2020, marketers will spend $1 billion on podcast advertising every year.

Brands that advertise products and services during business podcasts have a 14% lift in purchase intent.

(Music Oomph)

There is plenty of research on customer behavior proving that podcasts impact brand lift. Here are some interesting podcasting statistics on customer purchase intent:

  • Brands that have ads in podcasts about society and culture are most likely to have a 9.2% lift in purchase intent.
  • Brands that advertise in news and politics podcasts are most likely to have a 12.8% lift in purchase intent.
  • Brands that advertise in comedy podcasts are most likely to have a 7.3% lift.
  • Brands that advertise in sports podcasts are most likely to have a 9.3% lift.

39% of small and medium-sized businesses owners are podcast users.

(Forbes)

About 65% of them listen to podcasts weekly, according to 2018 podcast listenership stats. Researchers found that 70-72% of business owners who have 100-500 employees listen to podcasts.

50 billion episodes have been streamed or downloaded from Apple.

(9to5Mac)

This 2018 number includes shows and episodes from the iTunes and Podcasts Apps. In 2017, 13.7 billion episodes were downloaded.

Monday, Tuesday, and Wednesday are the best days to release a podcast.

(Income School)

What is the best day to release a podcast? Podcast-marketing specialists say that on Mondays, Tuesdays, and Wednesdays, consumers are most likely to download episodes. Saturday and Sunday are the days when the number of downloads is the lowest.

Amazon Prime podcasts have 105 million active users.

(Statista)

This number is from June 2019. The podcast subscriber numbers increased from 95 million in 2018.

50% of surveyed Americans say that podcasts are "too long.”

(Pacific Content)

This might be the reason a part of the US population doesn't listen to podcasts, according to Edison research. Of course, the length of a podcast depends on its category and genre. For example, gaming podcasts have longer episodes than those devoted to business or education. The average podcast length is 43 minutes and 24 seconds, but the most popular podcasts in 2019 were 53 minutes long.

Frequently Asked Questions
What is a podcast?

A podcast is an audio or video file, usually available as a single episode. A podcast can be watched via a streaming platform or downloaded to a mobile device or computer. The podcast industry covers a number of niches, including music, culture, society, comedy, health, business, and many others.

How many podcasts are there?

It is estimated that 750,000 podcasts and more than 30 million episodes existed on the web in 2019. In 2018, Apple alone featured 550,000 podcasts and 18.5 million episodes.

How do you find out how many listeners a podcast has?

Podcasts exist across various platforms and websites, meaning it is difficult to track podcast growth and the number of listeners following a specific show. However, there are methods to find out the number of listeners. The easiest way to see how many listeners a podcast has is to check out podcast download numbers and the number of subscribers. This is possible for podcasts that are hosted on platforms such as Spotify, Google Play, iTunes, SoundCloud, and others.

To estimate the number of listeners, you can use a Web analytic tool. Every podcast-hosting platform provides tools for tracking subscribers by IP address and device. In this way, they offer specific data on podcast listenership. For example, iTunes podcast analytics provide podcasters with information about how often users listen to shows and episodes and how the popularity of each episode changes over time.

How many downloads makes a successful podcast?

The most successful podcast episode had around 50,000 downloads in only 30 days. An episode with 9,000 downloads earns a place in the top 5% of podcasts, and 3,400 downloads puts you in the top 10%. The average podcast racks up 141 downloads in the first 30 days.

Do podcasters make money?

Some do. Podcasters make money through sponsorships, donations, affiliate marketing, and listener support.

If you have listened to a podcast, you might have heard the host asking for financial support from listeners. This is a good way to earn money for podcasters who provide great content. The most subscribed podcasts might also sell products or services.

How many people listen to podcasts?

144 million Americans listen to podcasts, according to the latest podcast statistics. Put another way, 51% of the US population older than 12 have listened to a podcast at least once. In comparison with 2018, 20 million more Americans listen to podcasts.

About author

Danica’s greatest passion is writing. From small businesses, tech, and digital marketing, to academic folklore analysis, movie reviews, and anthropology — she’s done it all. A literature major with a passion for business, software, and fun new gadgets, she has turned her writing craft into a profitable blogging business. When she’s not writing for SmallBizGenius, Danica enjoys hiking, trying to perfect her burger-making skills, and dreaming about vacations in Greece.

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During the COVID-19 pandemic, fathers who worked remotely were promoted three times more than women in the same position. (CNBC) The ongoing COVID-19 pandemic has affected all aspects of the business as we know it. Many had to adapt to the new reality and switch to their home offices instead. According to a CNBC report, 34% of men with children working from home received some kind of promotion during this period.  On the other hand, women’s jobs have been hit much harder by the pandemic. According to an analysis conducted by the National Women’s Law Center, of the 1.1 million workers ages 20 and over, who left the labor force between August and September of 2020, 865,000 were women. Racial and Cultural Diversity in the Workplace Statistics 46% of Hispanic and 39% of black women earn less than $15 an hour. (The Washington Post) In 2019, around 39 million people earned less than $15 per hour. These 39 million employees made about 28% of the workforce at the time, and the majority of the low-wage category consisted of Hispanic and black women. In fact, they were more than 2x as likely as white men to fall into this wage category.  Based on the Washington Post’s research on diversity in the workplace, statistics haven’t really changed since 2019. Roughly 46% of Hispanic women and 39% of Black women still make less than $15 an hour. On the other hand, only 18% of White and Asian men hover around this wage bracket. More than 90% of all Google employees are white or Asian men. (Statista) According to Statista, the distribution of Google employees in the US from 2014 to 2021 does not look very racially or gender-diverse. The data for 2021 shows that white men account for 50.4% of employees, with Asian men following with 42.3%. On the flip side, only 4.4% of the employees are black men and women. If you look at the timeline of these statistics on diversity in the workplace, you will see the Asian population is experiencing steady growth, while the white population dropped from 64.5% in 2014 to 50.4% in 2021.  In 2019, black people held only 3.2% of senior leadership roles in large organizations in the US. (Coqual) “Being Black in Corporate America” is the name of Coqual’s intersectional exploration aimed to show if and how things have changed for the black people in the US during the past few years. The research on the representation of black adults in the US has shown that only 3.2% of black people held senior leadership roles in major companies, with just 0.8% of them being Fortune 500 CEOs. Benefits of Diversity in the Workplace Statistics Diverse companies produce 19% more revenue than those with non-diverse leadership. (Forbes) A study by the Boston Consulting Group (BCG), published in 2018, has found that diverse leadership increases the bottom line for companies. According to the study, increasing the diversity of leadership teams can lead to improved financial performance and better innovation. The study included 1,700 companies of all sizes across eight different countries. These findings are important as they show that diversity isn’t just an inclusion metric but an integral part of any successful business. In 2019, gender-diverse companies were 25% more likely to outperform their competitors. (McKinsey) Various diversity in the workplace stats show just how important diversity is and how it can help boost the overall performance of businesses of all sizes. Based on the findings from McKinsey’s research in 2019, companies with gender diversity have 25% higher chances to achieve higher profits than those with less gender diversity on the executive boards. Ethnic diversity in leadership teams is another vital factor. According to the report, companies implementing ethnic and cultural diversity on the executive level have a 36% likelihood of outperforming the competition.  Diverse companies are 70% more likely to acquire new markets. (Harvard Business Review) (Josh Bersin) Establishing a diverse workplace is vital for all modern organizations, and there are many diversity in the workplace statistics that prove this. Diverse companies also have 2.3 times higher cash flow per employee. They are also far better at capturing new markets when compared to the companies that do not practice diversity hiring.  80% of US job candidates look for inclusion when choosing an employer. (Deloitte) Salary and working hours aren't the only deciding factor when it comes to choosing a new employer. Back in 2017, Deloitte published a research paper that surveyed more than 1,300 full-time employees from a range of organizations all across the US. The paper showed just how important diversity and inclusion initiatives are by showing that four-fifths of all employees look for an inclusive workplace. 39% of respondents confirmed they would quit their current job if they found a more inclusive working environment, while 23% indicated they already left a job for that very reason.
By Nikolina Cveticanin · October 04,2021
Women account for 50.8% of the US population, hold 57% of all undergraduate degrees, and approximately 60% of all master’s degrees. And even though they hold about 52% of all management-level jobs, American women cannot keep pace with men in terms of representation when it comes to top leadership roles.  As male vs. female CEO statistics show, it’s the profit and loss roles or P&L responsibilities such as leading a brand, unit, or division, that set executives on the track to becoming a CEO. On the other hand, women who advance into C-suites - the “chief” jobs in companies - typically take on the roles such as head of human resources, legal, or administration. Although all of these functions are extremely important, the line of work they focus on doesn’t involve profit-generating responsibilities, which rarely makes them a path to running a company. Why does the percentage of CEOs that are female remain low in all parts of the world? There isn’t a simple answer to this question. Several studies have shown that it’s the fusion of work-life constraints, early professional trade-offs, and firmly established attitudes towards women in power and the skills and traits that make a good leader that can explain why the careers of equally ambitious and capable men and women often take such different turns. Let’s take a look at some of the most interesting findings. Male vs Female CEO Statistics - Editor’s Choice Female CEOs are running 41 Fortune 500 companies. There are two Black women among the Fortune 500 CEOs. Women made up only 5% of the CEOs appointed in 2020 globally. At the CEO level, men outnumber women by approximately 17 to one.  59% of male employees aspire to become CEOs versus 40% of women. 77% of women say the biggest obstacle to gender equity at the workplace is the lack of information on how to advance. Between 2015 and 2020, the share of women in senior vice president roles in the US increased from 23% to 28%. (McKinsey & Company) Over the same period, the percentage of women in the C-suite went up from 17% to 21%. All women, especially those of color, remained significantly outnumbered in senior management positions. However, prior to the start of the coronavirus pandemic, the representation of female workers in corporate America was slowly trending in the right direction.  According to 2020 statistics on female CEOs in the United States, 21% of C-suite members were women.  (McKinsey & Company)  Based on the survey results published by McKinsey & Company, there’s a leaky pipeline for women in leadership. In 2020, female workers accounted for 47% of entry-level positions, 38% of management roles, and 33% senior management/director roles. Women were entrusted with under one third (29%) of all vice president positions in American organizations. For every 100 men who got promoted to a managerial role, only 85 women advanced to the same position, based on the 2020 data.  (McKinsey & Company) This gap was even larger for women of color as only 71 Latinas, and 58 Black women received a promotion. Consequently, women remained underrepresented at the managerial level holding just 38% of manager positions, while men accounted for 62%. Male vs female CEO statistics from 2020 indicate that 39% of senior-level women burned out compared to 29% of men. (McKinsey & Company) Furthermore, 36% of women felt pressured to work more, in comparison with 27% of men. At the same time, 54% of C-suite women reported that they constantly felt exhausted, and so did 41% of men in similar positions. More than 50% of women in senior leadership roles promote gender and racial equality at work, in comparison with approximately 40% of male top executives. (McKinsey & Company) Women in leadership positions are more likely than men in senior-level roles to take a public stand on racial and gender diversity and champion the advancement of employee-friendly programs and policies. Women CEOs are also more likely to sponsor and mentor other female workers. According to the results of a recent survey, 38% of women in senior-level positions currently mentor or sponsor at least one woman of color, compared to only 23% of men in the same roles.   Female CEOs are running 41 Fortune 500 companies. (Fortune, Statista) In 2021, the number of women appointed to CEO positions in America's 500 highest-grossing companies reached an all-time high. However, the new record still only translates to approximately 8% of female representation at the top of the country's largest public businesses.  On the plus side, the number of women CEOs of Fortune 500 companies almost doubled in comparison with 2018 when there were 24 females leading the nation’s biggest businesses. Calls for diversity and inclusion in the highest echelons of America’s business world are starting to bear fruit as the number of female Fortune 500 chief executive officers increased for the third consecutive year. The top five biggest female-led Fortune 500 businesses as of August 2021 are CVS Health (rank four), Walgreens Boots Alliance (rank 16), General Motors (rank 22), Anthem (rank 23), and Citigroup (rank 33).  Speaking of women in leadership roles, statistics show that there are two Black women among the Fortune 500 CEOs. (Fortune) For the first time, two Black women are running Fortune 500 businesses - Roz Brewer of Walgreens Boots Alliance (rank 16) and Thasunda Brown Duckett of TIAA (rank 79). Before Duckett and Brewer started their new jobs in 2021, only one Black woman - Ursula Burns, former Xerox chief - had ever been appointed CEO at a Fortune 500 business on a permanent basis. After Burnes stepped down from the role in 2017, and, with the exception of Bed Bath & Beyond's Mary Winston, who worked as interim chief for a few months in 2019, Black female chief executive officers have been missing from the Fortune 500 list ever since. Citigroup CEO Jane Fraser is the first woman to run a major Wall Street bank. (Fortune) Fraser’s appointment marked huge progress for the financial industry. Much like Dick's Sporting Goods chief Lauren Hobart, Clorox chief Linda Rendle, new Coty CEO Sue Nabi, Walgreens Boots Alliance’s Roz Brewer, Thasunda Brown Duckett of TIAA, and CVS’s CEO Karen Lynch, Fraser took over from a male CEO. Statistics on Fortune 500 CEOs by gender reveal that there were only 37 female and 463 male chiefs leading America’s highest earning businesses in 2000. (Fortune) The number of women in CEO positions in the Fortune 500 hasn’t been growing steadily throughout the last two decades. There were 24 female chiefs in 2015, 21 women CEOs in 2016, and 32 women running Fortune 500 businesses in 2017, while that number dropped to 24 in 2018.  At the median, 16 female CEOs earned $13.6 million in 2020, in comparison to $12.6 million for the 326 men included in a study. (Equilar) According to a study published in May 2021 comparing a male CEO salary vs. a female CEO salary, women have outpaced men in total pay but remained underrepresented in executive positions. Equilar’s study indicates that Lisa Su, the chief executive officer of Advanced Micro Devices, was the highest-paid woman for the second consecutive year and the highest-paid CEO overall in 2020.  Globally, women made up only 5% of the CEOs appointed in 2020. (Heidrick & Struggles) The highest percentage of newly-appointed female CEOs was in Ireland (15%), while the lowest was in Brazil (0%). This is according to a paper that analyzed the backgrounds of chief executives leading 965 of the largest companies in 20 markets around the world. It sought to identify the skills and experience that shaped their path to the top while taking different male vs. female CEO statistics into account.  At the CEO level, men outnumber women by approximately 17 to one.  (Morningstar) According to a study that explored the gender gap in US companies, the number of male executive officers is seven times higher than the number of women holding the same positions. More than 50% of the companies analyzed didn’t have a single female on their lists of executive officers. Jackie Cook, the author of the Morningstar report, found that online retail giant Amazon didn’t have any women among its highest-paid executives as of 2020.  Women who negotiate for raises and promotions are 30% more likely to be considered as "too aggressive" or "intimidating". (Business Insider) Speaking of male managers vs. female managers, statistics reveal that women who don’t negotiate at all are 67% less likely to receive the same negative feedback. The proportion of women in senior management roles increased from 20% in 2011 to 29% in 2020, globally. (Grant Thornton) As 2019 saw a jump of 5% compared to 2018 (amounting to a total of 29%), 2020 represents a leveling off of the progress made during the previous year. This lack of movement doesn’t necessarily reflect a failure of companies to address the existing gender gap. Globally, the proportion of companies with at least one woman in senior management was 87% in 2020.  (Grant Thornton) The number of female CEOs and senior managers has risen by almost 20 percentage points over the last few years. For comparison, this figure stood at 68% in 2015 and 68% in 2017.  77% of women say the biggest obstacle to gender equity in the workplace is the lack of information on how to advance. (Working Mother Research Institute) Only 41% of female survey participants, as opposed to 64% of male respondents, said they have a network of coaches, mentors, and sponsors offering them career guidance. 37% of women versus 64% of men said that their companies provide information on career paths that lead to executive roles. (Working Mother Research Institute) Additionally, women CEO statistics indicate that 74% of female employees understand what the specific requirements are for advancing to the highest-paying roles in their companies even though they don’t receive this type of information directly.  60% of women believe they have the same opportunities to advance as anyone else at their workplace versus 74% of men.  (Working Mother Research Institute) Similarly, 65% of women express they are satisfied with the way their careers are progressing, and so do 78% of men.  Male vs female CEO stats reveal that 59% of male employees aspire to become chief executives versus 40% of women.  (Working Mother Research Institute) Of those women who aspire to become CEOs, 6% are first-level managers (as opposed to 13% of men) and 39% are executives. The same goes for 40% of men hoping to take on the role of chief executive officer.  Businesses with high representations of women in leadership roles had a 35% higher return on equity and 34% higher total shareholder return in comparison with male-dominated companies.  (Catalyst) Female vs male CEO statistics compiled by an NGO during a review of 353 Fortune 500 companies show that the differences were most apparent in facial services, consumer discretionary, and consumer staples industries.
By Milica Milenkovic · September 24,2021

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