The State of Blogging: A Comprehensive Look at the Latest Blogging Statistics

ByDanica Djokic
March 17,2022

The blogging sphere has been growing ever since the first blog post was published back in 1994. Although in recent years, the onset of primarily visual publishing formats (e.g., YouTube and TikTok videos, Instagram photos and reels, etc.) seems to have dimmed blogging’s light somewhat, it’s still a relevant creative outlet. Writing engaging and authentic content accompanied by visual media seems to be here to stay, even if it’s not as popular as it was before.

To highlight the state of the blogosphere, we decided to walk you through some of the most telling blogging statistics of 2022. Stay with us and learn what those blogmasters have been up to lately.

Blogging Statistics - Editor’s Choice:

  • There are over 600 million blogs in the world.
  • Bloggers publish over 7.5 million posts daily, or more than 2.5 billion annually.
  • The top three blog niches are food, lifestyle, and travel.
  • Food bloggers have four times as many followers as any other blogging topic.
  • 33% of bloggers don’t earn any money at all.
  • Posts published by those who make $50K+/per year are 2,424 words long on average.
  • 90% of bloggers promote their posts via social media, while influencer collaboration accounts for 10%.
  • 73% of readers admit to skimming blog posts.

Blogging at a Glance: General Statistics 

Before we dive deeper, let’s look at the overview of the industry. How many bloggers are there? Which blogging platforms are the most popular? How frequently do people blog? We’ll answer all of these questions (and more!) below.

There were 31.7 million bloggers in the United States in 2020.

(Statista)

From 2014 to 2020, the number of bloggers in the US increased by 4.3 million, or 15.7%. These blogging trends indicate the industry is far from slowing down and certainly not on the verge of disappearing.

There are over 600 million blogs in 2022.

(GrowthBadger)

That’s almost a third of all the websites on the Internet. That’s a 20% increase in just three years.

Now that you know how many blogs there are, let’s see what spiked the figures. The increase in the number of blogs is mainly driven by two factors: First, the continuous growth of internet users worldwide, and second, starting a blog has become more accessible. In the past, you needed to have some technical skills and knowledge to set up a website to blog on. Not so anymore.

Bloggers publish over 7.5 million posts daily (i.e., over 2.5 billion annually).

(Orbit Media Studios)

That’s a lot of content! The average blog post is around 1,200 words long, but the most popular posts are longer, and tend to perform better on social media and search engines.

Facts about blogging tell us that many bloggers (27% of them) publish once per week, and 32% of bloggers posting several times a week report strong results.

Roughly 70 million new blog posts are published on WordPress every month.

(WordPress)

According to 2022 research, WordPress is home to a population of bloggers creating around 70 million new blog posts each month, whose readers produce about 77 million new comments.

These blog reader statistics indicate that blogs are a great source of customer engagement and interaction with readers and potential buyers of the product you’re advertising.

Each month, approximately 409 million people view more than 20 billion pages.

(WordPress)

WordPress content is one of the biggest contributors to blogging numbers. Blogs on this platform, wherever they may be hosted, attract significant traffic and attracts a large audience, and it’s only growing. And it’s no wonder - WordPress has a wealth of features perfect for SEO and social media sharing.

Those new to the blogging ecosystem often go with WordPress or Tumblr. These two platforms enable writing and publishing blogs with the most traffic and exposure. On the other hand, if they’re not interested in blogging professionally, aspiring writers can use platforms such as Blogger.

Blog Posts by Topic

So, what are bloggers around the world writing about? We will analyze the frequent categories on each platform and identify the type of content that intrigues consumers worldwide.

94% of travel-focused blogs in the US sell advertising.

(Optinmonster)

Travel blogging statistics reveal that this particular niche is one of the most lucrative in terms of revenue generation. After all, 80% of travel plans are made by consulting the internet, while 33% of US travelers read blogs for assistance.

That said, entering the world of travel blogging is no easy task. The competition is high, and you need to stand out from the rest. But don’t let that discourage you – with hard work, dedication, and a bit of luck, you can make a name for yourself in this industry.

Over 59% of travel bloggers run more than one travel-themed blog.

(Optinmonster)

Blogging facts we’ve gathered indicate that, once you find your place in the travel niche, you’ll probably end up starting another blog dealing with the same topic. Namely, nearly two-thirds of travel bloggers run more than one travel-oriented platform.

The top three blog niches are food, lifestyle and mom blogs, and travel.

(RankIQ)

The holy trinity of blogosphere popular and lucrative niches are food (42.8%), lifestyle and mom blogs (13.3%), and travel (10%). The fourth is related to arts and crafts. The top three niches account for the highest percentage of blogs, with over 50,000 monthly sessions, according to the latest facts about blogs.

They also represent the top three topics that new bloggers choose to kick-start their blogging journey, with lifestyle accounting for 25%, travel for 18%, and food for 13% of newcomers.

There were a steady 4.2 million mommy bloggers in the US between 2012 and 2017.

(Verizon)

​​Mumpreneur influencers were blogging early adopters, and their numbers soon grew to a steady population of roughly 4.2 million. These figures are not surprising; in 2010, there were 18.3 million moms who read blogs at least once a month. Considering how much blogs have multiplied since, it only follows that many more of them now cater to this significant demographic. Some of the common topics remained pregnancy and parenthood, as well as family updates. Unfortunately, there aren’t reliable, up-to-date statistics about mom blogging, and we encourage new research to dig into this niche.

Food bloggers have four times as many followers as any other industry.

(Stella Rising)

Different formats are suitable for various topics, and food and blogs seem to go hand in hand. Some bloggers from this niche even have cooking shows and published cookbooks! Most, however, simply regularly post interesting recipes with photos of their mouth-watering creations. With an average of 23,742 monthly unique visitors, food blogs top the list regarding the number of followers in the sphere.

Blogging Income Statistics

How much a person earns from their blog is one of the best indicators of how their blog is doing. However, this metric will also depend on others. For example, one way of measuring blogging success is how engaged your audience is. A high number of page views and visits is excellent, but if those visitors aren't reading your content or taking any action, then your blog isn't really achieving its purpose. Let’s look at how the top earners in this niche are doing - maybe there are some secrets to be learned!

Food is the highest-earning blog niche, with a median monthly income of $9,169 per blogger.

(RankIQ)

Blogging industry statistics gathered by RankIQ reveal that food bloggers have the highest median monthly income, which amounts to $9,169. The food blogosphere is dominated by a few mega-influencers who have built empires around food blogging.

The next on the list of the highest-earning blog niches are the personal finance bloggers ($9,100 in monthly median income), lifestyle and mommy blogs ($5,174), and travel blogs ($5,000).

Food bloggers make 42% of their earnings from ads and only 10% from affiliates.

(RankIQ)

Although you might think the biggest chunk of blog earnings comes from sponsorships or affiliate deals, food bloggers make 42% of their revenues from ads and only 10% from affiliates. The reason behind these blogging statistics and trends is that people interested in food are also interested in buying food-related products. That means that they’re more likely to click on an ad for a cooking product than they are to click on an affiliate link. The other two less lucrative sources of income are online courses and sponsored product reviews.

72% of bloggers making at least $2,000/month use either Mediavine or Adthrive.

(RankIQ)

Professional bloggers use major ad networks to generate their income. Mediavine is at the top of the list, as this network specializes in working with food and lifestyle bloggers, and it’s used by 40% of all blog creators. Blog marketing statistics reveal that another 32% of them use Adthrive for monetizing their content. The rest use Adsense (approximately 21% of users) and Monumetrics (less than 10%).

Around 33% of bloggers don’t earn any money at all.

(Medium)

If all the aforementioned revenue figures inspired you to start a blog of your own, think again. A third of all bloggers make no money. Just 10% of them earn over $10,000 annually. Only the top-performing 0.6% of US bloggers manage to amass over $1 million per year. These daunting blogging statistics paint a much grimmer picture of the carefree blogger life we tend to imagine.

Nevertheless, if you still want to give it a try, start by choosing a niche you can add high-quality content to. The next step is promoting your blog on social media, and perhaps collaborating with other bloggers.

45% of bloggers making over $50,000 a year sell a product or service of their own.

(GrowthBadger)

Just under half of all bloggers earning more than $50,000 per year sell their own product or service. At the same time, only 8% of lower-income bloggers do the same. These statistics on business blogging indicate that those aiming to live on their blogging income need to develop personalized merchandise or an innovative product to market to their audience. Examples include online courses, digital products, or merchandise lines to sell on eCommerce platforms.

Length does matter: Posts published by top-earning bloggers are 2,424 words long on average.

(GrowthBadger)

It seems that longer articles are associated with greater success. Bloggers who earn more than $50,000 per year report that their most popular blog entries contain 2,424 words on average. That makes their top-earning posts 83% longer than those from lower-income bloggers, as statistics about blogging indicate.

Longer articles are more comprehensive and offer more value to the reader. If you want to earn a significant income from your blog, focus on writing in-depth articles with personalized content.

Marketing Stats and Facts

Let's see how high-earning bloggers promote their content and monetize it. After all, 31% of marketers count on blogging to raise brand awareness. Nowadays, you can easily create a website for free and promote your blog or products via different channels.

For example, social media is a great way to reach many people quickly and generate above-average blog traffic. At the same time, email marketing allows you to build a relationship with your subscribers over time. Let’s see the most popular and effective ways to reach your target audience.

High-earning bloggers offer free products and services 700% more often than those who earn less.

(GrowthBadger)

Higher-income bloggers are seven times more likely to provide free items and services than bloggers in lower income brackets. Giving away free eBooks, templates, courses, and free trials of products or services that you sell can significantly increase your revenue, thanks to backlinks and driving traffic to the platforms you promote.

High-income bloggers focus on email subscribers twice as much.

(GrowthBadger)

Blogging about trending topics, as statistics reveal, isn’t enough to gain followers. Bloggers who earn over $50,000 per year from their blogs are over twice as likely to focus on their email subscribers compared to lower-income bloggers. They also use three times as many email-collection methods as lower-income bloggers.

Even though we tend to disregard it as obsolete, email marketing remains the best way to build a relationship with your readers and sell them products and services over time.

90% of bloggers promote their posts via social media channels, while influencer collaboration accounts for just 10% of blog promotion strategies.

(Statista)

Statistics on using social media with blogging from 2021 show that 90% of online bloggers utilized expert social media management to bring visitors to their blog articles. At the same time, some 10% teamed with other influencers to do the same. Paid services were employed by 13% of respondents, while email marketing was used by 62%. Lastly, 68% of blog posts were marketed using SEO techniques. No wonder, as 51% of all website traffic comes from organic searches.

70% of high-earning bloggers actively promote their posts, while only 14% of lower-income ones do the same.

(GrowthBadger)

The importance of engaging your audience and marketing yourself to them isn’t lost on top-notch bloggers. Namely, blogging stats indicate that over two-thirds (70%) of bloggers who earn over $50,000 annually promote their blogs in an active or very active way. At the same time, only 14% of lower-income bloggers are active promoters of their content.

More than half of lower-income bloggers (54%) claim they are minimally active in marketing their content or products; they primarily just share post announcements on their socials.

Blog posts that contain images receive 94% more views.

(David Hall Social Media)

Visual storytelling is one of the most powerful tools in a blogger’s arsenal. Namely, content without pictures will probably be ignored by potential readers. On the other hand, blog readership statistics clearly show that eye-catching visuals receive nearly twice as many views as pure text posts.

Statistics on Content and Readers

If you're wondering what kind of content attracts an audience, what are popular platforms and channels for posting them, or do people still read blogs in the first place, you’ll find the statistics and relevant data we’ve gathered very useful. You’ll be able to figure out what's working and what's not in the blogosphere and see what influences the level of engagement.

73% of readers admit to skimming blog posts.

(HubSpot)

In research that dealt with content trends, 62% of respondents claimed they pay detailed attention to video content, followed by news articles, multimedia articles, social media posts, and other interactive posts. On the flip side, 73% of respondents admitted to skimming blog posts. Podcasts are even lower on the engagement list, with just 22% of listeners consuming them thoroughly.

Blogging reader statistics show that most readers tend to multitask when reading content. Capturing and keeping their attention might be more challenging than anyone thought.

55% of blog visitors read articles for 15 seconds or less.

(Time)

Speaking of skimming, the average reader won’t spend more than 15 seconds reading blog content. That is, at least 55% of the respondents won’t.

The results improve significantly when you narrow your search to only include article pages. Even so, one in every three visitors spends less than 15 seconds reading articles they come across. This is a pessimistic take on how many people read blogs and how much time they spend on them.

Headlines with a question mark get 23.3% more shares on social networks.

(Backlinko)

When we discuss blog content that can engage the readers, we shouldn’t ignore the headlines, as it seems they can make all the difference. Namely, blog posts with a question mark headline and inquisitive tone will get 23.3% more shares on social networks than those with statement openings.

What’s more, headlines that are longer and contain at least 14 to 17 words generate 76.7% more social shares than shorter ones.

59% of people share a blog post without reading it.

(OptinMonster)

Knowing who reads blogs is less important than knowing who doesn’t, but still passes them on. Namely, 59% of people will share a blog post without reading it first, or ever. This trend indicates that headlines and snippets are becoming increasingly more important in blogging.

Also, it's worth remembering that creators have to capture our attention quickly and keep it throughout the post. Writing punchy headlines and staying concise are a blogger’s greatest weapons these days.

75% of the audience prefer reading blog posts under 1,000 words.

(SemRush)

Although the most profitable blog posts are long, overall blogging statistics tell us that very few readers read through long articles. Three-quarters of readers prefer blog posts of 1,000 words or less. Short, easily consumable text, further broken up into smaller chunks with catchy headings, gets more traffic. What’s more, posts containing videos and images get a higher click-through rate.

FAQ
What percentage of blogs are successful?

There is no one-size-fits-all metric for blogging success. However, some statistics about blogging have estimated that around 30% of bloggers are considered successful, based on the fact that they can attract and retain an audience and generate enough income to sustain themselves. Success depends on the blog topic, content quality, update frequency, and reader engagement level.

What percentage of bloggers make money?

Again, there is no definitive answer to this question. However, some studies suggest that around 25% of WordPress bloggers make enough money from their blogs to support themselves. This number will vary depending on the blog's niche, the level of traffic it receives, and the amount of income generated from ads and other forms of monetization.

Does every blogger earn money?

As business blogging statistics show, not every blogger earns money from their blog. In fact, many bloggers choose to blog as a hobby or share their passion with the world rather than to make money. However, there are several ways that bloggers can monetize their articles. This includes placing ads on their site, selling products or services, or partnering with brands.

Why do bloggers fail?

Some of the most common reasons a blogger might fail include: Not producing high-quality content relevant to their audience, not updating their blog regularly, not engaging with readers or commenters, and focusing on making money rather than creating valuable content.

Are blogs still relevant in 2022?

It might surprise you how popular blogs are well in the third decade of the 21st century. In fact, blogs are expected to continue to grow in popularity, since they offer a unique and personal way for people to share their thoughts and ideas with the world. Additionally, blogs provide a platform for people to build their brand and connect with new audiences.

What age group reads blogs?

There is no definitive answer to this question, as people of all ages can enjoy reading blogs. However, some blogging statistics suggest that the median age for a blog reader is 38 years. This age group is likely drawn to blogs because they offer a relatable and personal way to consume information. Seeing as how older millennials were the initial creators and adopters of the blogosphere, it’s no wonder that they prefer this content source.

Sources

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According to a report from 2015, as many as 86% of the sellers on the platform were female. 71% of Etsy sellers consider it important to grow their business sustainably and responsibly. (Etsy) Sustainability and value-driven manufacturing practices are essential to Etsy's community, as reflected in the items being sold on the site. This new approach to business resulted in self-organizing into online support groups. Nearly a quarter of Etsy sellers worldwide joined one of more than 10,000 Etsy Teams worldwide, where they can seek and provide support and collaboration opportunities.  97% of Etsy sellers run their shops from home. (Statista)  2020’s  Etsy statistics reveal that 97% of sellers run their shops from home. At the same time, 69% of respondents had started their Etsy shop as a way to supplement their income. For many Etsy sellers, their businesses are their primary source of income, and 69% of them consider their shop a business. More than half (55%) are multi-channel sellers.  Revenue and Sales Statistics Although Etsy's sale statistics recently didn't quite match the boom in 2020, the company is still going very strong. The pandemic has brought about a renewed interest in handmade and vintage items, increasing the platform’s popularity significantly in recent years. With a 25% seller share, Home & Living is the most popular category on Etsy. (Statista) Looking at the best-selling items on Etsy and their generated revenue, Statista compiled a list of the most popular categories among handmade Etsy sellers worldwide as of June 2020.  According to Etsy sales statistics by category, home and living is on the top of the list with a 25% seller share. This is followed by art and collectibles, which accounted for 21%, jewelry with 15%, and clothing with an 11% share.  The least popular group of products were pet supplies, electronics & accessories, and shoes, which accounted for only 1% of sellers each.  In 2020, Etsy was the eighth largest retail website in terms of online traffic. (Statista) The big dog among eCommerce websites, Amazon.com, had almost 3.68 billion visitors per month in 2020 followed by eBay.com with 1.01 billion visits on average each month. eBay, Rakuten, and Samsung also scored highly on the list.  With a monthly traffic average of 289.33 million visits, Etsy statistics had even top sellers jealous, contributing greatly to the platform’s huge revenue increase during that year. In 2020, Etsy generated $1.7 billion in total revenue. (Statista) The revenue of the online marketplace amounted to $1.7 billion in 2020, which represents a surge of more than 100 percent compared to the year before. Etsy had a market capitalization of $7.46 billion in 2019, just seven years after its official launch. According to industry experts, marketplace revenues (including sales listing and transaction fees), third-party payment processor fees, and seller service revenues are the company's main revenue streams.  Etsy’s annual net income in 2021 reached $493 million. (Statista) Looking at the Etsy sales statistics for 2021, there was a massive increase over the $349 million it made in 2020, which itself dwarfed 2019’s $95.89 million. The company is clearly doing something right, and at this rate, the future of eCommerce on the platform is looking very bright. Top sellers on Etsy earn $10,000 per year or more. (The Verge) Amid the many stories from Etsy's sellers regarding their earnings, the conclusion is that the most successful merchants earn $10,000 or more on the platform. Etsy shop statistics vary wildly between the various categories on the site, though. According to some top sellers, they get charged a flat 12% advertising fee that they cannot opt out of. This fee is 15% for other sellers, but that charge is optional.
By Danica Djokic · April 19,2022
Call centers are an inescapable element of running almost every customer-centric business. Regardless of whether you are offering a product or a service or using a call center to market them, you need to provide a line of communication with your customers.  Not all support and call centers actually require a phone line. Call center statistics show that the industry has moved online to a large degree, and many other trends are emerging as companies strive to provide a better customer experience.  Let’s see some of the most important stats about the call center industry in 2022. Call Center Industry Statistics - Key Findings The global market value of call centers is estimated to reach $496 billion by 2027. 87% of employees in call centers report high-stress levels at their job. The contact center software market will be worth $149.58 billion by 2030. Businesses lose approximately $75 billion yearly because of poor customer service. 35% of customers want customer support agents to help them resolve issues in one interaction. General Call Center Operation Statistics Call centers are an essential industry nowadays, especially as many people turn to customer support. After all, the world has made a significant shift toward performing most of its daily life online. So let's check some of the most important stats about this industry. The global market value of call centers is estimated to reach $496 billion by 2027. (Report Linker) Research suggests that the industry's value will keep increasing at a projected CAGR rate of 5.6% between 2020 and 2027. In-house call center solutions have a 5.5% projected growth rate during the same period, while outsourcing will grow by 5.9%. In 2020, US call centers accounted for 29.49% of the global call center market. (Report Linker) The overall global market was valued at $339.4 billion in 2020, with the US share at approximately $100.1 billion in 2020. Other notable markets worldwide were China, Japan, Canada, and Germany, all with strong growth estimates.  Almost a quarter of all call centers in the US made less than $250 million in 2020. (Statista) 24%, to be precise. 13% earned more than $25 billion. 4% made between $15 and $25 billion, while 19% earned anywhere from $5 to $15 billion, and another 19% made between $1 and $5 billion. The contact center software market will be worth $149.58 billion by 2030. (Grand View Research, Inc) According to call center statistics for software, the industry's market size is $28.09 billion in 2022, up from $23.9 billion in 2021. If it continues following the estimated CAGR of 23.2% between 2022 and 2030, it should reach a staggering $149.58 billion by 2030. In 2020, US call center businesses employed 2.83 million people. (Statista) The number of employees in the call center businesses grew steadily from 2014 when 2.51 million people worked in this industry. This trend changed in 2020, though, which saw a drop in the number of employees in the contact center industry compared to 2019’s 2.92 million. Businesses lose approximately $75 billion yearly because of poor customer service. (Forbes)  Based on research in NewVoiceMedia’s 2018 “Serial Switchers” report, Forbes announced in 2018 that many customers were abandoning companies due to poor customer service. Recent research conducted by Salesforce shows that 91% of customers will make another purchase at the same company after a good customer service experience.  In comparison, 70% said they would not buy a product from a company with long wait hours for customer support. If your company is struggling with similar issues, consider investing in call tracking software. Call Center Stats on Customer Satisfaction  Customer support is an essential part of providing a quality service, and companies need to pay close attention to customer satisfaction in this area. The following stats tell us more about customer preferences regarding call centers and support. 77% of customers appreciate proactive customer service. (Zippia) On top of wanting instant support, customers also expect customer representatives and sales reps to anticipate their needs and address them accordingly. Companies that can do that are much more popular with customers. 76% of customers prefer using different support channels depending on context. (Salesforce) According to the call center analysis by Salesforce, email is still the most popular customer support channel, followed by phone and in-person support. Online chat and mobile apps take fourth and fifth place, respectively. 78% of customers don’t like support agents that sound like they are reading from a script. (Zippia) Personalized sales and support communication has been the key for a while now. 52% of customers expect custom-tailored offers at all times, and 66% want the companies “to understand their unique needs and expectations.”  This is no small feat, especially for the largest call center companies serving thousands of customers. Ensuring your company uses good call center software is only half the battle. You’ll still need quality support agents who can convince your customers that their needs are important to your company. 50% of customers believe that the customer service and support from most companies need a major overhaul. (Salesforce) While half of the customers expect better customer support, 60% agree that companies need to improve their trustworthiness, and 55% think companies should work more on their environmental practices. Statistics show that companies focusing on “making the world a better place” always do well. Surprisingly, improving the product was ranked lower, as was using better technology and working on the overall business model. 35% of customers want customer support agents to help them resolve issues in one interaction. (Microsoft’s 2020 Report) Quick problem resolution should be one of the most important call center metrics. Over a third of customers in a Microsoft survey from 2019 said that resolving issues in one interaction should be a priority for the customer support team. 31% claimed that getting a knowledgeable agent is the most important, and 20% said that not having to repeat the same information is crucial. The latter seems like a growing problem, as more than half of customers felt that the departments providing support are not always in sync.  These are definitely the key call center metrics that every company should pay attention to. 92% of consumers hesitate when buying a product if it has no customer reviews. (Fan & Fuel) Worse still, 35% might not buy a product at all after reading just one negative review. According to Zendesk, word of mouth is also extremely powerful: 95% of customers will tell others about a bad experience, and 87% will share good ones.  Unfortunately, another survey shows that 79% of consumers who shared their poor online experience with customer support got ignored. Companies making this mistake should consider hiring a good reputation management service, as it will help improve their sales in the long run. Must-Know Information About Call Center Workers Despite the push toward automatization, live agents are still the pillars of any good customer support team. Here are some stats about the call center workforce. There were approximately 286,696 call center agents employed in the US in 2021. (Zippia) The majority of call centers are located in Texas, or more specifically in Dallas and Houston. The average age of a call center employee is 40 years. Furthermore, 67.2% of all agents are women, while 27.9% are men. 87% of employees in call centers report high stress levels at their job. (Cornell University) Handling customer requests every day is not an easy job. Customer support agents are typically the first line of defense against angry customers, leading to very alarming call center stress statistics. 80% of agents experience angry customers blaming them for things out of their control.  Undefined expectations, lack of incentives, and boredom with mundane, repetitive tasks cause agents to be miserable at work, which, in return, translates into poorer customer experience stats across the board. The average salary of a call center employee is $27,765 per year. (Zippia) Salaries for new agents start at around $20,000 per annum. Those of the 10% top-performing agents can go up to $36,000 or more. The turnover rate for call center agents is over 40% globally. (ICMI) (Mercer) When these call center turnover statistics are compared to the 22% average turnover rate across all industries in the US, it’s easy to see that job satisfaction levels in call centers are troublingly low. Companies need to look into ways of making the job less stressful for their employees and using modern technologies such as AI bots to help facilitate communication with customers. Call Center Technology Trends Good implementation of modern technologies is essential for improving call center statistics and metrics. Let’s check how big of a role software plays in customer support these days.   90% of businesses that use it find live chat software helpful for streamlining call center operations.  (Zippia) According to Zippia’s findings published in December 2021, 29% of all businesses and 61% of those in the B2B sector already use live chat software. 32% of businesses are implementing CRM systems to boost sales and enhance customer relationships. (Zippia) Customer Relationship Management software has an excellent track record of increasing customer engagement. Unfortunately, according to customer service and call center metrics, only a third of businesses make use of it currently. Considering that 31% of customer support teams think that their companies see their work as an expense rather than an opportunity to increase sales, this is not all that surprising. 87% of global organizations that implemented AI did so believing it would give them an advantage over the competition. (Statista) According to Statista, almost 90% of the organizations that implemented AI did so to keep up with the competition, while only 63% did so due to customer demand. Pressure to reduce costs was also a major factor (72%), along with the ability to move into new business spheres (78%). In 2020, 37% of all messages to brand social media accounts were related to customer service issues. (Sprout Social) (Statista) However, most messages (59%) were positive, as customers wished to express their happiness with an excellent experience they’ve had with the brand.  Call center statistics show that in 2020, 75% more customers used  Instagram to message businesses, while Facebook saw a 20% growth in this category. If you are considering implementing social media into customer support options, keep in mind that 18% of customers expect an immediate response; it might be worth investing in social media management tools to help your support team out.
By Vladana Donevski · April 11,2022

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