The State of Blogging: A Comprehensive Look at the Latest Blogging Statistics
ByDanica Djokic
March 07,2023
The blogging sphere has been growing ever since the first blog post was published back in 1994. Although in recent years, the onset of primarily visual publishing formats (e.g., YouTube and TikTok videos, Instagram photos and reels, etc.) seems to have dimmed blogging’s light somewhat, it’s still a relevant creative outlet. Writing engaging and authentic content accompanied by visual media seems to be here to stay, even if it’s not as popular as it was before.
To highlight the state of the blogosphere, we decided to walk you through some of the most telling blogging statistics of 2022. Stay with us and learn what those blogmasters have been up to lately.
Blogging Statistics - Editor’s Choice:
- There are over 600 million blogs in the world.
- Bloggers publish over 7.5 million posts daily, or more than 2.5 billion annually.
- The top three blog niches are food, lifestyle, and travel.
- Food bloggers have four times as many followers as any other blogging topic.
- 33% of bloggers don’t earn any money at all.
- Posts published by those who make $50K+/per year are 2,424 words long on average.
- 90% of bloggers promote their posts via social media, while influencer collaboration accounts for 10%.
- 73% of readers admit to skimming blog posts.
Blogging at a Glance: General Statistics
Before we dive deeper, let’s look at the overview of the industry. How many bloggers are there? Which blogging platforms are the most popular? How frequently do people blog? We’ll answer all of these questions (and more!) below.
There were 31.7 million bloggers in the United States in 2020.
(Statista)
From 2014 to 2020, the number of bloggers in the US increased by 4.3 million, or 15.7%. These blogging trends indicate the industry is far from slowing down and certainly not on the verge of disappearing.
There are over 600 million blogs in 2022.
(GrowthBadger)
That’s almost a third of all the websites on the Internet. That’s a 20% increase in just three years.
Now that you know how many blogs there are, let’s see what spiked the figures. The increase in the number of blogs is mainly driven by two factors: First, the continuous growth of internet users worldwide, and second, starting a blog has become more accessible. In the past, you needed to have some technical skills and knowledge to set up a website to blog on. Not so anymore.
Bloggers publish over 7.5 million posts daily (i.e., over 2.5 billion annually).
(Orbit Media Studios)
That’s a lot of content! The average blog post is around 1,200 words long, but the most popular posts are longer, and tend to perform better on social media and search engines.
Facts about blogging tell us that many bloggers (27% of them) publish once per week, and 32% of bloggers posting several times a week report strong results.
Roughly 70 million new blog posts are published on WordPress every month.
(WordPress)
According to 2022 research, WordPress is home to a population of bloggers creating around 70 million new blog posts each month, whose readers produce about 77 million new comments.
These blog reader statistics indicate that blogs are a great source of customer engagement and interaction with readers and potential buyers of the product you’re advertising.
Each month, approximately 409 million people view more than 20 billion pages.
(WordPress)
WordPress content is one of the biggest contributors to blogging numbers. Blogs on this platform, wherever they may be hosted, attract significant traffic and attracts a large audience, and it’s only growing. And it’s no wonder - WordPress has a wealth of features perfect for SEO and social media sharing.
Those new to the blogging ecosystem often go with WordPress or Tumblr. These two platforms enable writing and publishing blogs with the most traffic and exposure. On the other hand, if they’re not interested in blogging professionally, aspiring writers can use platforms such as Blogger.
Blog Posts by Topic
So, what are bloggers around the world writing about? We will analyze the frequent categories on each platform and identify the type of content that intrigues consumers worldwide.
94% of travel-focused blogs in the US sell advertising.
(Optinmonster)
Travel blogging statistics reveal that this particular niche is one of the most lucrative in terms of revenue generation. After all, 80% of travel plans are made by consulting the internet, while 33% of US travelers read blogs for assistance.
That said, entering the world of travel blogging is no easy task. The competition is high, and you need to stand out from the rest. But don’t let that discourage you – with hard work, dedication, and a bit of luck, you can make a name for yourself in this industry.
Over 59% of travel bloggers run more than one travel-themed blog.
(Optinmonster)
Blogging facts we’ve gathered indicate that, once you find your place in the travel niche, you’ll probably end up starting another blog dealing with the same topic. Namely, nearly two-thirds of travel bloggers run more than one travel-oriented platform.
The top three blog niches are food, lifestyle and mom blogs, and travel.
(RankIQ)
The holy trinity of blogosphere popular and lucrative niches are food (42.8%), lifestyle and mom blogs (13.3%), and travel (10%). The fourth is related to arts and crafts. The top three niches account for the highest percentage of blogs, with over 50,000 monthly sessions, according to the latest facts about blogs.
They also represent the top three topics that new bloggers choose to kick-start their blogging journey, with lifestyle accounting for 25%, travel for 18%, and food for 13% of newcomers.
There were a steady 4.2 million mommy bloggers in the US between 2012 and 2017.
(Verizon)
Mumpreneur influencers were blogging early adopters, and their numbers soon grew to a steady population of roughly 4.2 million. These figures are not surprising; in 2010, there were 18.3 million moms who read blogs at least once a month. Considering how much blogs have multiplied since, it only follows that many more of them now cater to this significant demographic. Some of the common topics remained pregnancy and parenthood, as well as family updates. Unfortunately, there aren’t reliable, up-to-date statistics about mom blogging, and we encourage new research to dig into this niche.
Food bloggers have four times as many followers as any other industry.
(Stella Rising)
Different formats are suitable for various topics, and food and blogs seem to go hand in hand. Some bloggers from this niche even have cooking shows and published cookbooks! Most, however, simply regularly post interesting recipes with photos of their mouth-watering creations. With an average of 23,742 monthly unique visitors, food blogs top the list regarding the number of followers in the sphere.
Blogging Income Statistics
How much a person earns from their blog is one of the best indicators of how their blog is doing. However, this metric will also depend on others. For example, one way of measuring blogging success is how engaged your audience is. A high number of page views and visits is excellent, but if those visitors aren't reading your content or taking any action, then your blog isn't really achieving its purpose. Let’s look at how the top earners in this niche are doing - maybe there are some secrets to be learned!
Food is the highest-earning blog niche, with a median monthly income of $9,169 per blogger.
(RankIQ)
Blogging industry statistics gathered by RankIQ reveal that food bloggers have the highest median monthly income, which amounts to $9,169. The food blogosphere is dominated by a few mega-influencers who have built empires around food blogging.
The next on the list of the highest-earning blog niches are the personal finance bloggers ($9,100 in monthly median income), lifestyle and mommy blogs ($5,174), and travel blogs ($5,000).
Food bloggers make 42% of their earnings from ads and only 10% from affiliates.
(RankIQ)
Although you might think the biggest chunk of blog earnings comes from sponsorships or affiliate deals, food bloggers make 42% of their revenues from ads and only 10% from affiliates. The reason behind these blogging statistics and trends is that people interested in food are also interested in buying food-related products. That means that they’re more likely to click on an ad for a cooking product than they are to click on an affiliate link. The other two less lucrative sources of income are online courses and sponsored product reviews.
72% of bloggers making at least $2,000/month use either Mediavine or Adthrive.
(RankIQ)
Professional bloggers use major ad networks to generate their income. Mediavine is at the top of the list, as this network specializes in working with food and lifestyle bloggers, and it’s used by 40% of all blog creators. Blog marketing statistics reveal that another 32% of them use Adthrive for monetizing their content. The rest use Adsense (approximately 21% of users) and Monumetrics (less than 10%).
Around 33% of bloggers don’t earn any money at all.
(Medium)
If all the aforementioned revenue figures inspired you to start a blog of your own, think again. A third of all bloggers make no money. Just 10% of them earn over $10,000 annually. Only the top-performing 0.6% of US bloggers manage to amass over $1 million per year. These daunting blogging statistics paint a much grimmer picture of the carefree blogger life we tend to imagine.
Nevertheless, if you still want to give it a try, start by choosing a niche you can add high-quality content to. The next step is promoting your blog on social media, and perhaps collaborating with other bloggers.
45% of bloggers making over $50,000 a year sell a product or service of their own.
(GrowthBadger)
Just under half of all bloggers earning more than $50,000 per year sell their own product or service. At the same time, only 8% of lower-income bloggers do the same. These statistics on business blogging indicate that those aiming to live on their blogging income need to develop personalized merchandise or an innovative product to market to their audience. Examples include online courses, digital products, or merchandise lines to sell on eCommerce platforms.
Length does matter: Posts published by top-earning bloggers are 2,424 words long on average.
(GrowthBadger)
It seems that longer articles are associated with greater success. Bloggers who earn more than $50,000 per year report that their most popular blog entries contain 2,424 words on average. That makes their top-earning posts 83% longer than those from lower-income bloggers, as statistics about blogging indicate.
Longer articles are more comprehensive and offer more value to the reader. If you want to earn a significant income from your blog, focus on writing in-depth articles with personalized content.
Marketing Stats and Facts
Let's see how high-earning bloggers promote their content and monetize it. After all, 31% of marketers count on blogging to raise brand awareness. Nowadays, you can easily create a website for free and promote your blog or products via different channels.
For example, social media is a great way to reach many people quickly and generate above-average blog traffic. At the same time, email marketing allows you to build a relationship with your subscribers over time. Let’s see the most popular and effective ways to reach your target audience.
High-earning bloggers offer free products and services 700% more often than those who earn less.
(GrowthBadger)
Higher-income bloggers are seven times more likely to provide free items and services than bloggers in lower income brackets. Giving away free eBooks, templates, courses, and free trials of products or services that you sell can significantly increase your revenue, thanks to backlinks and driving traffic to the platforms you promote.
High-income bloggers focus on email subscribers twice as much.
(GrowthBadger)
Blogging about trending topics, as statistics reveal, isn’t enough to gain followers. Bloggers who earn over $50,000 per year from their blogs are over twice as likely to focus on their email subscribers compared to lower-income bloggers. They also use three times as many email-collection methods as lower-income bloggers.
Even though we tend to disregard it as obsolete, email marketing remains the best way to build a relationship with your readers and sell them products and services over time.
90% of bloggers promote their posts via social media channels, while influencer collaboration accounts for just 10% of blog promotion strategies.
(Statista)
Statistics on using social media with blogging from 2021 show that 90% of online bloggers utilized expert social media management to bring visitors to their blog articles. At the same time, some 10% teamed with other influencers to do the same. Paid services were employed by 13% of respondents, while email marketing was used by 62%. Lastly, 68% of blog posts were marketed using SEO techniques. No wonder, as 51% of all website traffic comes from organic searches.
70% of high-earning bloggers actively promote their posts, while only 14% of lower-income ones do the same.
(GrowthBadger)
The importance of engaging your audience and marketing yourself to them isn’t lost on top-notch bloggers. Namely, blogging stats indicate that over two-thirds (70%) of bloggers who earn over $50,000 annually promote their blogs in an active or very active way. At the same time, only 14% of lower-income bloggers are active promoters of their content.
More than half of lower-income bloggers (54%) claim they are minimally active in marketing their content or products; they primarily just share post announcements on their socials.
Blog posts that contain images receive 94% more views.
(David Hall Social Media)
Visual storytelling is one of the most powerful tools in a blogger’s arsenal. Namely, content without pictures will probably be ignored by potential readers. On the other hand, blog readership statistics clearly show that eye-catching visuals receive nearly twice as many views as pure text posts.
Statistics on Content and Readers
If you're wondering what kind of content attracts an audience, what are popular platforms and channels for posting them, or do people still read blogs in the first place, you’ll find the statistics and relevant data we’ve gathered very useful. You’ll be able to figure out what's working and what's not in the blogosphere and see what influences the level of engagement.
73% of readers admit to skimming blog posts.
(HubSpot)
In research that dealt with content trends, 62% of respondents claimed they pay detailed attention to video content, followed by news articles, multimedia articles, social media posts, and other interactive posts. On the flip side, 73% of respondents admitted to skimming blog posts. Podcasts are even lower on the engagement list, with just 22% of listeners consuming them thoroughly.
Blogging reader statistics show that most readers tend to multitask when reading content. Capturing and keeping their attention might be more challenging than anyone thought.
55% of blog visitors read articles for 15 seconds or less.
(Time)
Speaking of skimming, the average reader won’t spend more than 15 seconds reading blog content. That is, at least 55% of the respondents won’t.
The results improve significantly when you narrow your search to only include article pages. Even so, one in every three visitors spends less than 15 seconds reading articles they come across. This is a pessimistic take on how many people read blogs and how much time they spend on them.
Headlines with a question mark get 23.3% more shares on social networks.
(Backlinko)
When we discuss blog content that can engage the readers, we shouldn’t ignore the headlines, as it seems they can make all the difference. Namely, blog posts with a question mark headline and inquisitive tone will get 23.3% more shares on social networks than those with statement openings.
What’s more, headlines that are longer and contain at least 14 to 17 words generate 76.7% more social shares than shorter ones.
59% of people share a blog post without reading it.
(OptinMonster)
Knowing who reads blogs is less important than knowing who doesn’t, but still passes them on. Namely, 59% of people will share a blog post without reading it first, or ever. This trend indicates that headlines and snippets are becoming increasingly more important in blogging.
Also, it's worth remembering that creators have to capture our attention quickly and keep it throughout the post. Writing punchy headlines and staying concise are a blogger’s greatest weapons these days.
75% of the audience prefer reading blog posts under 1,000 words.
(SemRush)
Although the most profitable blog posts are long, overall blogging statistics tell us that very few readers read through long articles. Three-quarters of readers prefer blog posts of 1,000 words or less. Short, easily consumable text, further broken up into smaller chunks with catchy headings, gets more traffic. What’s more, posts containing videos and images get a higher click-through rate.
FAQ
What percentage of blogs are successful?
There is no one-size-fits-all metric for blogging success. However, some statistics about blogging have estimated that around 30% of bloggers are considered successful, based on the fact that they can attract and retain an audience and generate enough income to sustain themselves. Success depends on the blog topic, content quality, update frequency, and reader engagement level.
What percentage of bloggers make money?
Again, there is no definitive answer to this question. However, some studies suggest that around 25% of WordPress bloggers make enough money from their blogs to support themselves. This number will vary depending on the blog's niche, the level of traffic it receives, and the amount of income generated from ads and other forms of monetization.
Does every blogger earn money?
As business blogging statistics show, not every blogger earns money from their blog. In fact, many bloggers choose to blog as a hobby or share their passion with the world rather than to make money. However, there are several ways that bloggers can monetize their articles. This includes placing ads on their site, selling products or services, or partnering with brands.
Why do bloggers fail?
Some of the most common reasons a blogger might fail include: Not producing high-quality content relevant to their audience, not updating their blog regularly, not engaging with readers or commenters, and focusing on making money rather than creating valuable content.
Are blogs still relevant in 2022?
It might surprise you how popular blogs are well in the third decade of the 21st century. In fact, blogs are expected to continue to grow in popularity, since they offer a unique and personal way for people to share their thoughts and ideas with the world. Additionally, blogs provide a platform for people to build their brand and connect with new audiences.
What age group reads blogs?
There is no definitive answer to this question, as people of all ages can enjoy reading blogs. However, some blogging statistics suggest that the median age for a blog reader is 38 years. This age group is likely drawn to blogs because they offer a relatable and personal way to consume information. Seeing as how older millennials were the initial creators and adopters of the blogosphere, it’s no wonder that they prefer this content source.
Sources
More From Our Blog
Vending machine profit statistics and forecasts show that the coming few years are going to be more lucrative for the industry.
By Danica Djokic ·
December 15,2022
Incorporating enough physical activity into our increasingly sedentary lifestyles is difficult. However, people are more aware nowadays that regular exercise has significant health benefits. That awareness created room for the fitness industry to grow - and these exciting fitness industry statistics will tell us just how much. Read on!
Fitness Stats (Editor’s Choice):
The COVID-19 pandemic reduced the fitness industry’s market size by 16.24%.
The digital fitness market is set to reach $26.55 billion in 2026.
17% of US gyms were permanently closed due to COVID-19.
44% of the fitness industry workforce was left without a job in 2020.
In 2019, Americans visited gyms and fitness clubs 6.7 billion times.
The average monthly fitness club membership in the US costs $52.
Millennials make up 35% of the fitness industry’s customer base.
Fitness industry job prospects are predicted to grow 39% in the following ten years.
Global Fitness Industry Statistics
Before the COVID-19 pandemic, the global fitness and health club market grew to $96.7 billion in 2019.
(Statista)
Prior to the pandemic, the fitness industry had been experiencing steady growth since 2015. Its most significant leap happened between 2017 and 2018, when the industry grew from $87.2 billion to $94 billion. As expected, some of the top fitness clubs, like LA Fitness, ClubCorp, and Life Time, are in the US. LA Fitness had $2.15 billion in revenue in 2019, quickly taking the top spot as the global industry leader.
In 2020, the fitness industry market size dropped to $81 billion, as a result of the COVID-19 pandemic.
(Mordor Intelligence)
The fitness industry - brick-and-mortar clubs and gyms in particular - has been severely impacted by the pandemic and state-imposed restrictions, especially in the US. The global industry experienced a significant drop (16.2%) in market size.
The projected fitness industry CAGR between 2021 and 2026 is 7.21%.
(Mordor Intelligence)
As countries lift strict restrictions, the fitness world is getting back on its feet. The main driving factors for this industry will most likely be the growth of disposable income now that the job market is recovering, increased health awareness, and the possibilities for safe exercising on location.
The global digital fitness market size is expected to reach $26.5 billion in 2026.
(360 Research Reports)
In 2020, the market for fitness wearables that record your health and assist in training regimens was estimated at almost $9.6 billion. With a predicted CAGR of 18.5%, it’s expected to triple by 2026.
Fitness Industry Market in the US: COVID-19 Aftermath
The US fitness industry dropped from an all-time-high revenue of $35 billion in 2019 to only $15 billion in 2020.
(IHRSA)
It’s estimated that the COVID-19 pandemic inflicted around 20 billion dollars’ worth of losses to the US fitness industry’s revenue in 2020. This comes as no surprise, as in some states (e.g., Washington, Oregon, and California), restrictive measures and closures lasted for a year and created a harsh environment to maintain a business. In other states, restrictions were less severe, as they allowed establishments to operate at 50% capacity, move their operations outdoors, or hold online training sessions. Small businesses with excellent insurance fared better, but the industry was still severely hit.
Almost 17% of US gyms and fitness clubs were permanently closed because of the pandemic.
(IHRSA)
According to information from some of the largest payment processors cooperating with the fitness industry, boutique fitness industry statistics paint a grim picture: 19% of boutique studios had to close their businesses permanently in 2020. Another 14% of traditional gyms had to shut down for good.
Seven major sport and fitness companies filed for bankruptcy in 2020.
(Business Insider)
Companies like Cyc Fitness, Yoga Works, Flywheel Sports, Town Sports International, 24 Hour Fitness, Modell’s Sporting Goods, and Gold’s Gym are some of the major business franchises severely weakened by the pandemic.
In 2019, 24 Hour Fitness was an industry leader, earning more than 1.4 billion in revenue. Unfortunately, in 2020 it had to file Chapter 11 and close around 144 locations. Likewise, Town Sports International had to shut down over 100 sites.
44% of the fitness industry workforce lost their jobs in 2020.
(IHRSA)
These fitness industry statistics are unfortunate, and the industry employee count dropped from 3.2 million to 1.8 million. This affected small-business owners as well, and with extended restrictions, some of these job prospects may never recover.
The infection rate in US gyms was 0.002%, out of 49.4 million check-ins from 2,877 locations.
(IHRSA)
According to a study conducted by the University of Florida, thanks to gym patrons abiding by safety guidelines, the number of detected infections was not statistically significant. Fitness industry statistics for 2021 also show that 69% of gym-goers were confident in the safety protocols within their gym.
Fitness and Health Industry Trends
During the pandemic, gym closures caused an increase of 130% in sales of fitness equipment.
(NPD)
Some equipment sales experienced impressive triple-digit growth. Businesses had to fulfill increased orders for items such as yoga mats (146%), stationary bikes (170%), free weights (181%), and weight benches (259%).
The global fitness equipment market is predicted to grow to $14.7 billion in 2028.
(Fortune Business Insights)
Fitness industry trends and statistics show that the market for exercise equipment is currently valued at $10.7 billion, and forecasts show that it will grow at a CAGR of 4.6% in the next seven years.
The fitness apps market is expected to grow by $1.68 by 2024.
(Business Wire)
Forecasts for the fitness apps market are bullish, and the estimated CAGR between 2020 and 2024 is 12%. This software niche’s most crucial driving force will be the increased use of wearables that track your physical performance while exercising.
In 2019, there were around 6.7 billion visits to US health clubs.
(IHRSA)
Fitness industry trends and statistics show positive trends for the industry’s future, as Americans are willing to dedicate time to their health and exercise. More than 27.3 million people visited a gym more than 100 times during the year, while 17.8 million went more than 150 times.
On average, Americans pay $52 for a gym membership.
(IHRSA)
Around 25.9 million Americans, which roughly is two out of five gym members, pay less than $25 per month for their membership. However, a significant number of people - 8.2 million, in fact - are willing to pay more than $100 for a gym membership each month. Thanks to that, health and fitness industry statistics show that the average monthly membership is quite high.
A home gym costs between $1,400 and $5,000 to equip.
(ACMS’s Health & Fitness Journal, IHRSA)
It’s not hard to see how the COVID-19 pandemic influenced how people exercise. Working remotely made it easier for people to join online live or pre-recorded training sessions and exercise at home. Therefore, many were interested in amping up their at-home exercising, either through affordable bodyweight programs, or by decking out entire rooms with workout gear.
68% of Americans plan to continue using online fitness services.
(IHRSA)
Online fitness industry statistics show that the pandemic forced people to adjust to the new norm, and most Americans tried out fitness apps and video-guided exercises. Just under a third of them also participated in a fitness challenge to keep their exercise regular.
94% of Americans plan to return to their gyms.
(IHRSA)
Americans are keen to increase their physical activity again, and 88% are confident in safety precautions taken in their workout establishments. People with preexisting conditions are at an elevated risk of COVID-19, but 60% of them also said they want to exercise more, albeit in safer conditions.
Fitness Demographics
Between 2010 and 2019, women’s gym attendance has risen by 32.2% and men’s by 23.2%.
(IHRSA)
Americans are increasingly getting conscious about their health and physical exercise. Unfortunately, due to the COVID-19 pandemic, 2020 remains an outlier year for fitness clubs and gyms. Luckily, most men (51%) and women (65%) have a goal of increasing their physical activity, so gyms can also expect some of them to return.
Men pay $54 on average for their fitness and health club memberships, while women spend $50.
(IHRSA)
Men are generally more likely to pay a premium price for club memberships. Statistics on the fitness industry show that more than 65% of people that pay more than $200 per month are men. Women are more conscious about their spending as less than 50% pay more than $100 per month.
Millennials make up the largest share of fitness and health club members in the US, at 35%.
(IHRSA)
Gen X and Baby Boomers are the next age groups that are frequent attendants of fitness and health clubs at 22% and 21%, respectively. Gen Z and the Silent Generation make up 16% and 6% of all gymgoers. However, fitness industry growth statistics show that the last two are among the most growing age groups attending health clubs.
The 6 to 17 age group had the highest increase in memberships from 2010 to 2019 - 69.81%.
(IHRSA)
Health clubs have been attracting more younger adults and children. These generations are followed by 55 to 64-year olds at 42.48% and people older than 65 at 34.16%.
Hispanic people contributed the most to gym and fitness club membership growth, with a 94.5% increase in signups.
(IHRSA)
The numbers of Black and Caucasian gym members have also increased by 24.7% and 25.6%, respectively. Fitness equipment industry statistics show that treadmills are the most popular exercise machine across all ethnic groups, followed closely by free weights.
The largest demographic with health club memberships in the US are Caucasians at 66.3%.
(IHRSA)
Hispanic people follow them, with 12.78%, then Black people (12.3%). People of Asian/Pacific Islander ethnicity contribute 7.19%.
Fitness Industry Analysis - Job Prospects
In 2020, the median wage of a fitness instructor and trainer was $40,510 per year.
(US Bureau of Labor Statistics)
As reflected by gym industry statistics, this is a job where employers commonly accept people with practical experience rather than formal education. Most people in the industry start on a payroll of a small business.
As you continue to work, you can specialize and get appropriate certification for the type of training you are holding. The most common fitness instructor certifications are for strength training, yoga, and kickboxing.
The job market for fitness trainers in the US is expected to grow by 39% between 2020 and 2030.
(US Bureau of Labor Statistics)
Fitness industry growth is projected to create around 69,100 job openings for trainers and instructors yearly on average for the next ten years. A significant portion of those job positions is expected to result from part of the current workforce retiring and moving to other industries.
Before the pandemic, in 2019, the fitness industry served more than 184.5 million members.
(Statista)
The industry almost doubled in the decade preceding 2020, as it grew from 119.5 million members in 2009.
The number of fitness and health clubs in the US dropped to just over 32,000.
(Statista)
Before 2020, there were more than 41,000 fitness establishments in the US. Unfortunately, a significant number had to close down. On the plus side, as the country recuperates from the pandemic, the fitness industry growth rate shows an increasing demand from the public that can’t wait to return to their regular exercise regiments.
Fitness Industry in Europe
The European fitness and health club industry is a $36.5 billion market.
(Statista)
The European fitness industry includes everything from sports to gyms and even fitness apps. The sector had 63 million customers across the EU in 2019. The e-health segment of the industry is also on the rise, netting more than $537.8 million in the UK and around $509 million in Germany.
Germany and the United Kingdom have the highest fitness revenue in Europe, with $6.3 billion each.
(Statista)
Fitness industry market research shows that Germany and the UK have significantly larger fitness markets than the other European countries. France has a $2.9 billion market while Italy and Spain sit at around $2.7 billion each.
28% of EU residents exercise more than five hours per week.
(Eurostat)
Unfortunately, 28% of EU residents don’t exercise at all. Another 17% exercise between three and five hours per week and 27% up to three hours. Over 90% of Romania, Denmark, and the Netherlands’ population participate in physical activity outside of work. On the downside, fitness industry stats show that Portugal and Croatia are on the opposite side of the spectrum, with only 45% and 36% of people taking the time to exercise, respectively.
By Dusan Vasic ·
March 22,2023
Not too long ago it would have been difficult to imagine sales reps who didn’t have face-to-face meetings with potential customers. But the world has changed. Everything about the way we travel, work, and spend looks different today.
The latest sales statistics highlight some of the market turmoil caused by the pandemic while showing the acceleration of digital transformation as well as promising growth trends and soaring sales figures in individual industries. The following stats will walk you through specific sectors and point out some of the more surprising and interesting sales facts.
Salest Statistics Breaktown - Editor’s Choice:
AI adoption by sales teams rose by 76% since 2018.
An average of 18 calls is needed to connect with buyers.
60% of contacted buyers reject the offer four times before saying yes.
57% of people prefer buying from sales representatives who don’t hassle them.
Handgun sales in October 2020 rose by 65% when compared to the same period in 2019.
Video game sales amounted to $4.93 billion in July 2021, marking a 5% year-over-year increase.
Toilet paper sales and fun facts about spending in the US show that demand for this product rose by 845% in 2020.
60% percent of sales reps increased their number of virtual meetings since 2015.
(Salesforce)
Even before the pandemic, virtual sales were on the rise, with many sales representatives reporting that they touch base with prospective customers and existing clients via video chat rather than traveling to meetings and lunches. Perhaps unsurprisingly, 62% also said they spend more time on their computers, tablets, and smartphones than they did a few years ago. These sales trends tell us that virtual selling is here to stay.
AI adoption rose 76% since 2018, with 37% of sales teams now using it.
(Salesforce)
As is the case in many industries, the acceleration of the digital transformation process is evident in the sales sector. Artificial intelligence or AI is one of the technologies that’s being rapidly adopted, with 37% of sales teams implementing these advanced tools globally in 2020. That marks a 76% increase since 2018. According to recent sales statistics, 77% of sales leaders and 84% of sales ops professionals claim their digital transformation has become more rapid since 2019. The AI tools also help power CRM software, which is crucial for managing customer relationships.
The use of smart sales tools has gone up by 300% since 2017.
(Membrain)
The substantial increase in both the types and the use of sales technology tools is being fuelled by online purchasing. Sales stats from 2017 reveal that most organizations at the time used only two main tools: CRM software and online meeting tools. Two years later, leads list/database, social selling, account targeting, and skills training and recruiting were added to the list. With six tools in regular use, the sales sector started to see more opportunities for leveraging technology to better cater to customers.
91% of consumers would like to see interactive content in marketing emails.
(Hubspot)
A Litmus report dubbed 2021 State of Email reveals most respondents feel that only interactive content in marketing emails can get their attention. However, only 17% of marketers actually use such content when advertising their products or services. Depending on your target audience and relevant sales information and analytics, you can add interactivity into your emails by including an embedded video, animated GIFs, a form, faux video, or carousel. Think about creative SMS content, too, or employ mass text software to help you create one with catchy phrases.
An average of 18 calls is needed to connect with buyers.
(Gartner)
Reaching potential buyers isn’t always easy. Consumers are generally suspicious when it comes to calls from sales reps and tend to avoid them by hanging up or not answering the phone at all. Likewise, only 23.9% of sales emails are opened, and others usually end up in a bin. The sales numbers indicate that more investment is needed into technologies that help locate potential buyers and improve the quality and quantity of communication.
60% of all contacted buyers reject the offer four times before saying yes.
(Invesp)
Follow-up calls can make all the difference. But almost half of the salespeople (48%) never make a single follow-up attempt. Statistics that expose this passive trend among sales reps also indicate that consumers tend to change their minds if called at least four times. An astounding 60 percent of contacted prospects agree to buy a product or service during the fifth call, according to sales follow-up statistics compiled by the US consulting company, Invesp.
57% of people prefer buying from sales representatives that do not hassle them.
(Invesp)
Even though follow-ups are essential for convincing customers to purchase your product, more than half of the respondents said they prefer buying from sales representatives who aren’t too pushy. Salespeople have a reputation for hassling potential consumers, and these figures show that they would improve their chances of making a sale if they change their approach.
70% of businesses agree that retaining customers is cheaper than acquiring new ones.
(Invesp)
Prospecting statistics reveal that even though most newly established businesses have to focus on acquiring new customers, the long-run focus should be on retaining them. Namely, it costs five times as much to gain a new buyer than to keep an existing one. Unfortunately, despite the convincing figures in favor of focusing on retention, only 40% of companies and 30% of agencies cultivate the same approach to acquisition and retention.
The American auto industry was showing signs of recovery in the summer of 2021, with nearly 1.2 million cars sold in July.
(Goodcarbadcar)
Following a sharp decline that saw sales plummet from 17 million in 2019 to just a little over 14.5 million in 2020, the car industry started showing signs of recovery by mid 2021. But according to United States car sales statistics, the positive trend failed to extend into the spring, with only 589,743 automobiles sold in October. Those are the lowest monthly sales figures in years.
California accounts for the highest number of car sales in the US.
(Statista)
Research from 2019 shows that the state of California registered more than 14.8 million automobiles that year alone. The state is also the biggest market for electric vehicles, plug-in hybrids, and for used car sales. Statistics by state reveal that Texas had the second-highest number of automobile registrations, with just over 8.3 million cars registered. Texas is followed by Florida (7.8 million) and New York (4.4 million).
Handgun sales in the US in 2020 rose by 65% compared to 2019.
(Statista)
The US gun industry is having a good pandemic, with Americans buying handguns in record numbers. Research shows that in October 2020, around one million handguns were sold, marking a 65% increase compared to the same period in 2019. Gun sales statistics also reveal a spike in handgun sales in June 2020, when 1.511.710 items were sold.
The American trade book market recorded a 9.7% increase in revenue in July 2021.
(Association of American Publishers)
During the pandemic-induced global lockdowns, many people turned to books. Perhaps unsurprisingly, book sales generated $750.7 million in revenue in July 2021. Reading once again became a favorite pastime in many American households, who contributed to the 9.7% growth in this sector, compared to July of 2020.
According to book sales statistics, eBook revenues in July 2021 went down 16% compared to the same period last year. Meanwhile, Paperbacks went up by 30%, generating $274.3 million in revenue.
Video game sales amounted to $4.93 billion in July 2021, marking a 5% year-over-year increase.
(Statista)
Video games had a huge 2020 with more people than ever buying and playing games during the pandemic. Sales soared to $177.8 billion - an increase of 23.1% from 2019. The future looks equally promising, with some forecasts suggesting that the global gaming market will be worth $268.8 billion by 2025. Video game sales statistics for the US market in 2021 show that the industry is maintaining its upward trajectory.
2020 has seen a significant decline in draft beer sales, while canned beer sales went up.
(NBWA)
The forced closures of bars and restaurants during the pandemic had a significant impact on alcohol sales. Draft beer’s share of total volume declined from 10% in 2019 to around 6% in 2020. Beer sales statistics also show that demand for canned beer rose from 60% in 2019 to 67% in 2020. At the same time, sales of beer in glass bottles remained relatively unchanged, accounting for 29% of the market share in 2019 and 28% in 2020.
Toilet paper sales in the US spiked by 845% in 2020.
(Business Insider)
Toilet paper hoarding in 2020 resulted in a spike in sales of 845% in March 2020, compared to 2019, with a total of $1.45 billion sold in a single month. In March 2020, 73% of all grocery stores ran out of toilet paper. By May, that figure dropped to 48%. Toilet paper sales statistics in 2020 exposed a somewhat disturbing and equally commercial side of consumer behavior in times of crisis.
Girl Scout cookies sales amount to around $800 million during each cookie season.
(Girl Scouts)
Selling Girl Scout cookies has been a tradition in the US since 1912 and has become a lucrative business for many. Girl scouts sell about 200 million boxes of cookies each season and earn nearly $800 million in revenue. According to mouth-watering girl scout cookie sales statistics, the most popular variety is Thin Mints, followed by Samoas, Caramel deLites, and Tagalongs/Peanut Butter Patties.
Sales: the Bottom Line
In the choppy waters and hazy horizons of the pandemic-hit world, steering your business in the right direction isn’t easy. There are many challenges facing sales teams and managers, especially when it comes to locking down customers and promoting products and services. On the other hand, some industries are doing better than ever. Business sales statistics show that demand for canned beer, video games, and guns has never been higher. But that doesn’t change the fact that the future is uncertain for everyone, and the new business world is yet to shape out.
By Danica Djokic ·
March 07,2023
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