30+ Essential Real Estate Statistics

ByDragomir Simovic
July 19,2022

Back in 2013, CareerBliss announced that being a real estate agent is the single most satisfying job you could have. Obviously, this affected the national real estate market and led many people into this line of work. Who doesn’t want to be happy, right? Today, there are more than two million real estate agents working in the United States.

After all, who doesn’t want to be happy? Today, there are more than two million real estate agents working in the United States: With so much active competition, it’s crucial to stand out from the crowd.

Luckily, real estate statistics can help you gain insights about the market, homeowners, buyers, and real estate agents themselves. Impress a potential buyer with your extensive knowledge of the most important real estate sales trends right now. Find out who your clients are, what they want, learn about their buying habits, and transform them into happy customers by scrutinizing the enormous competition at work today.

  • There are more than two million real estate agents in the United States.
  • The median sales price for houses bought in December 2020 was $355,900.
  • 76% of realtors use Facebook for their work.
  • The average down payment for a new home is $59,880.
  • The average US realtor has nine years of experience.
  • 842,000 houses were sold in the United States in 2020.

Real Estate Agent Statistics

41% of home buyers choose a real estate agent based on a recommendation.

(National Association of Realtors)

Nearly half of all potential buyers rely on recommendations from friends, neighbors, or relatives when choosing their realtor. According to NAR statistics, only 12% of buyers opt for agents they’ve worked with before. Does this mean that they have more faith in other people’s judgments, or is it just a matter of having bad experiences? Make sure you make a great first impression.

52% of home buyers say the main purpose of a real estate agent is to find their desired property.

(National Association of Realtors)

Clients also need help when negotiating, and about 12% of them rely on an agent to negotiate terms of sale or get a better price. If you think your main goal is to sell the neighborhood to the buyer and explain the benefits of a certain area, you’re wasting your time. Only 1% of buyers want to learn more about the neighborhood from the agent. Most of them have probably already done the research and gone through commercial real estate statistics beforehand.

75% of home buyers choose the first agent they interview.

(National Association of Realtors)

If you schedule a meeting with a potential buyer, there’s a good chance you’ll be hired. The majority of people settle for their first choice, while only 15% interview a second agent afterward. This means that you should concentrate all your efforts on getting that first interview. A bit of clever marketing and a good reputation can go a long way.

There are over two million real estate agents in the United States.

(HomeLight)

This includes both licensed NAR REALTORS® and the real estate agents outside of the association. Of course, the situation is not the same across the country. Real estate statistics by city report that Los Angeles, for example, has a record-breaking number of 39,307 active real estate agents. Chicago, Houston, and Phoenix are near the top with over twenty thousand working real estate agents.

64% of realtors are women.

(National Association of Realtors)

These realtor statistics come from the National Association of Realtors 2020 report, which included its vast membership of 1.40 million people. For comparison, there were 1.23 million members of the National Association of REALTORS® in 2016. The upward trend is bound to continue with more and more houses being sold every year. According to NAR, the typical realtor today is a college-educated 55-year-old white woman.

76% of realtors use Facebook for their work.

(National Association of Realtors)

(Statista)

Real estate agent stats show that most licensed agents rely on Facebook for their real estate marketing needs. It makes sense, considering it’s one of the world’s largest social networks, with over 2.79 billion active users worldwide. In addition, more than half of realtors (60%) covered in NAR’s research use LinkedIn to promote their work, while 70% have their own website. The majority of them use some kind of real estate CRM software.

In 2019, realtors’ median business expenses were $6,290.

(National Association of Realtors)

In order to be good at their jobs, realtors need to stay mobile. Because of that, the biggest chunk of their money goes to vehicle expenses - $1,400, according to US national real estate statistics. This is a lot when you consider the fact that agents earn a median gross income of $49,700.

According to 2020 statistics, an average US realtor has nine years of experience.

(National Association of Realtors)

NAR research states that the number has risen by a year since 2018. This means that although younger, inexperienced agents keep joining the market, turnover is dropping slightly. It is essential to mention that this is not an average number but a median: The latter can provide you with more accurate information without letting extreme values affect the score.

FSBO Statistics

Only 5% of all buyers choose to purchase a home directly from the owner.

(National Association of Realtors)

When they decide to buy a home, most people (89%) first turn to a real estate agent. Buyers who decide to contact homeowners directly are rare. In more than half the cases, they already know the person they’re buying from. Another 5% choose to buy directly from the builder.

The homeownership rate in the Q4 of 2020 was 65.8%

(United States Census Bureau)

These rates have been on a steady rise since 2015. The final quarter of each year usually yields the highest percentages. Real estate statistics in 2020 show that this year’s last quarter is similar to the fourth quarter of 2019, when the rate was 65.1%.

The Midwest has the highest homeownership rate at 70.8%.

(United States Census Bureau)

This is according to the US Census Bureau report from the fourth quarter of 2020. The South is in second place with 67.7%, followed by the Northeast at 62.6% and the West at 60.4%. If we compare these figures to previous year’s real estate agent statistics, we’ll see that they’re pretty much the same. The only “major” fluctuation was a 1.3% YoY increase in the fourth quarter in the Midwest and a 1% YoY increase in the South.

More than four-fifths (80.2%) of US citizens aged 65 or over own their homes.

(United States Census Bureau)

On the other end of the scale are people under 35, where only 38.5% of them have their own homes. The percentages increase with age, so the next age group (35-44) reaches 61%, which is quite a leap. This makes sense considering older Millennials are the ones buying most of the houses nowadays.

Housing Market Statistics - Figures

842,000 houses were sold in the United States in 2020.

(United States Census Bureau)

This data comes from the December 2020 report provided by the US Census Bureau and the US Department of Housing and Urban Development. The number is seasonally adjusted to account for the usual seasonal fluctuations that happen between March and October. It is usually the time of the year when people go house-hunting and make purchases.

The median sales price for houses bought in December 2020 was $355,900.

(United States Census Bureau)

Because these housing market stats offer a median value, it gives us a more realistic presentation of the situation. It eliminates the extremes that might tip the scales in one direction or the other. Also, the average house price in December 2020 was $394,900.

You need to earn at least $60,770.08 a year to afford a new home.

(HSH Associates)

his data comes from HSH, a website dedicated to mortgage rate analysis. They used the median home price and various tax rates in 50 US metropolitan areas to come up with this estimate. However, their numbers might be a bit outdated since HSH reports the national median home price at $313,500. However, official data from December 2020 reveals that the median price is actually $355,900. This means that you will probably have to earn a bit more to cover the expenses.

The average down payment for a new home is $59,880.

(Forbes) (United States Census Bureau) (United States Department of Labor)

According to BLS data housing statistics from the Q4 of 2020, the median weekly earnings in the USA are $983 per week, which translates to $51,116 a year. This means that a typical home buyer in America needs to save more than a year’s worth of their salary to be able to afford the down payment. Because a lot of people can’t actually afford that, they opt for a higher mortgage rate.

The median asking rent has reached an all-time high of $1,190.

(YCharts) (United States Census Bureau)

As many unfortunate US tenants can confirm, their rent has been on a steady rise for more than a decade, and it’s highly unlikely it will go down anytime soon. When it comes to median asking sales prices, the situation is similar but with more fluctuations. The real estate prices dropped after the recession but quickly picked up the pace in just a few years.

Home Buying Statistics

At 37%, millennials are the biggest home buyers on the market.

(National Association of Realtors)

Of course, not all millennials are the same. NAR’s report differentiates between younger and older generations of millennials to show that the latter is the one doing all the work. People who belong to the age group between 29 and 38 hold 26% of the home-buying real estate market share. The second-largest group are the Gen Xers who hold 24% of the market share.

Real estate statistics show that 24% of home buyers still have student loan debt.

(National Association of Realtors)

People in the United States are used to living in debt, so it’s no surprise that many of them would decide to buy a home while still paying off student loans. According to the National Association of Realtors statistics, the median amount they owe is $28,000 but 18% of buyers owe more than $75,000.

Among home buyers aged 29-38, 33% decided to buy their homes to take care of their parents.

(National Association of Realtors)

This is the older generation of millennials, the age group that is also the most active when it comes to home purchases. At this age, people already have steady jobs or hints of a career, so they’re able to think about their loved ones. Another 30% of older millennials agree that taking care of family is the most important reason to buy a home.

33% of people who buy a home in the USA are first-time buyers.

(National Association of Realtors)

This means that almost one third of all home-buyers need help from professional real estate agents to ensure a successful transaction. It makes sense, since FSBO vs realtor statistics suggest that the large majority of people don’t like buying directly from homeowners anyway. Homes for sale by owner can often turn out to be scams and the paperwork is a lot more complex.

The desire to own a home is the main reason young people want to purchase a house.

(National Association of Realtors)

This desire decreases with age, so it’s a primary incentive for only 7% of people over 64. At that point in life, the primary motivators slowly become retirement and the desire to be close to family. Besides that, many seniors just want a smaller home that is cheaper and more energy-efficient.

The majority of purchased houses are previously owned homes.

(National Association of Realtors)

It’s hardly surprising to hear that 86% of buyers go for previously owned homes instead of new ones. Home buyer statistics tell us that resale homes are usually cheaper and, though it’s not the standard, can also come fully furnished. Buyers under 28 are least likely to purchase a new home with 94% of them opting for a resale house.

82% of buyers opt for detached single-family homes.

(National Association of Realtors)

It doesn’t matter which age group you ask, they all prefer to buy detached single-family homes above everything else. The greatest enthusiasm is found among young middle-aged people (39-53) where 88% of them would go with this option. On the other hand, those over 73 are the least likely to choose this type of dwelling with 66% of votes. Undoubtedly, the least popular choice among all groups is the purchase of an apartment in a building with five or more units. People don’t seem to like living next to strangers.

The suburbs are the number one choice for 51% of home buyers.

(National Association of Realtors)

The perfect suburban life people see in the movies seems to be the main driving force for more than half of home buyers in the United States. Second place goes to small-town dwellings with 20%, followed by urban and rural areas with 14% and 13%, respectively. The least favorite option on the housing market in 2019 among all age groups was a resort area. This is probably because these resorts tend to have high costs of living and additional taxes, so it doesn’t pay off in the long term.

Only 2% of home buyers decided to buy the house they were renting.

(National Association of Realtors)

It seems that the whole “try before you buy” concept doesn’t really work with real estate. Despite the fact that 37% of people rented an apartment before finding their own place, almost all of them ended up buying a new home. It is interesting to note that both younger millennials and the Silent Generation have less than one percent of people who bought the homes they rented.

Older people are more likely to buy a new home that’s farther from their old residence.

(National Association of Realtors)

On average, home buyers who are over 64 tend to relocate up to 30 miles away from their old home. On the other hand, the younger population (buyers under 38) don’t tend to go past the 10-mile mark. We can try to explain this by the younger generation’s desire to stay close to the family home, their parents, and their familiar surroundings.

Neighborhood quality is the key factor for 58% of home buyers.

(National Association of Realtors)

While this is something people from every age group can agree on, it is not the case with the second most cited factor - job convenience. Namely, retired home buyers care little about their jobs - since they no longer work. That is why only three percent of people over 73 take that into consideration. On the other hand, real estate statistics show that 71% of millennials under 28 consider it a major factor.

93% of people visit websites when searching for homes.

(National Association of Realtors)

Visiting a website and looking for the most lucrative offers available seems to be the best option for nearly all age groups. The older millennials (29-38) seem to be leading the pack again with a staggering 98% of internet-relying home buyers. Real estate industry statistics confirm predictions that the members of the so-called Silent Generation push in a different direction. While 72% of them turn to website searches, about 86% of old-timers prefer to consult with a real estate agent. Nearly half of all buyers (46%) get informed through yard signs, and slightly more than that go to open house events.

74% of younger millennials prefer new homes because they don’t have to renovate or think about bad plumbing.

(National Association of Realtors)

However, since this is the age group that is also the least-likely to have any savings, they are more than willing to go with the cheaper options as well. Realtor sales statistics show that slightly over half of them (52%) buy previously owned homes because they offer a better price. The median price that people under 28 are willing to pay is $177,000, which is by far the lowest amount in any age group.

For 40% of millennial home buyers, reducing commuting costs is one of the most important factors.

(National Association of Realtors)

Gen Xers would also like to reduce heating/cooling costs, and find a home with properly installed windows and doors. Despite their other environmental concerns, real estate trends show that all age groups seem to care little about solar panels. Only three percent of buyers in total consider it a major factor.

On average, home buyers spend 10 weeks searching for a new home.

(National Association of Realtors)

They spend about three weeks searching for a home on their own before contacting a professional real estate agent to help them out. Throughout the process, buyers typically visit an average of 10 homes. If you’re in the market for a new house, this is what you have to deal with.

69% of home buyers are not interested in purchasing a home in foreclosure.

(National Association of Realtors)

When mortgage owners don’t pay their debts in time, the bank can, by law, repossess the house and put it on the real estate market. Even though this is a good way for buyers to get a home below its regular price, real estate market statistics say that more than two-thirds of potential buyers aren’t interested. Purchasing a foreclosure home often means inheriting its unpaid taxes, debts, or being forced to evict the family living in it.

Doing the paperwork is the number one problem for 20% of home buyers.

(National Association of Realtors)

Young people seem to be struggling the most with this type of bureaucracy but it gets easier with age. While 27% of millennials under 28 can’t deal with the paperwork, another 38% have trouble understanding the whole home-buying process and the necessary steps. Seniors are a lot more confident as 35% of Silent Generation buyers consider it a walk in the park.

 

Frequently Asked Questions
How many houses sold in 2019?

As of September 2019, the average number of houses sold by a real estate agent per year was 701,000. If we take a look at last year’s report, we’ll see that there are obviously some rising real estate market trends at work. For comparison, there were 842,000 homes sold in 2020.

How much does a real estate agent make a year?

Real estate agents earn commissions. Usually, they get about a 3% commission from every home they sell, and the current median income for realtors is $49,700. This is just an approximation, as experienced real estate agents can earn a lot more.

How much was the real estate industry worth in 2019?

According to MSCI’s real estate statistics for 2019/20, the entirety of the real estate industry is worth $9.6 trillion, with further growth predicted.

Sources

About the author

Dragomir Simovic is a staff writer for SmallBizGenius, where he regularly contributes well-researched, engaging content about the latest trends in the finance industry. As a successful entrepreneur and freelancer himself, he knows the ins and outs of running a small business and is eager to share his insights. When he’s not analyzing the latest finance news or thinking up startup strategies, Dragomir likes to play the guitar, discover new indie games, and sample craft brews – responsibly, of course.

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According to a report from 2015, as many as 86% of the sellers on the platform were female. 71% of Etsy sellers consider it important to grow their business sustainably and responsibly. (Etsy) Sustainability and value-driven manufacturing practices are essential to Etsy's community, as reflected in the items being sold on the site. This new approach to business resulted in self-organizing into online support groups. Nearly a quarter of Etsy sellers worldwide joined one of more than 10,000 Etsy Teams worldwide, where they can seek and provide support and collaboration opportunities.  97% of Etsy sellers run their shops from home. (Statista)  2020’s  Etsy statistics reveal that 97% of sellers run their shops from home. At the same time, 69% of respondents had started their Etsy shop as a way to supplement their income. For many Etsy sellers, their businesses are their primary source of income, and 69% of them consider their shop a business. More than half (55%) are multi-channel sellers.  Revenue and Sales Statistics Although Etsy's sale statistics recently didn't quite match the boom in 2020, the company is still going very strong. The pandemic has brought about a renewed interest in handmade and vintage items, increasing the platform’s popularity significantly in recent years. With a 25% seller share, Home & Living is the most popular category on Etsy. (Statista) Looking at the best-selling items on Etsy and their generated revenue, Statista compiled a list of the most popular categories among handmade Etsy sellers worldwide as of June 2020.  According to Etsy sales statistics by category, home and living is on the top of the list with a 25% seller share. This is followed by art and collectibles, which accounted for 21%, jewelry with 15%, and clothing with an 11% share.  The least popular group of products were pet supplies, electronics & accessories, and shoes, which accounted for only 1% of sellers each.  In 2020, Etsy was the eighth largest retail website in terms of online traffic. (Statista) The big dog among eCommerce websites, Amazon.com, had almost 3.68 billion visitors per month in 2020 followed by eBay.com with 1.01 billion visits on average each month. eBay, Rakuten, and Samsung also scored highly on the list.  With a monthly traffic average of 289.33 million visits, Etsy statistics had even top sellers jealous, contributing greatly to the platform’s huge revenue increase during that year. In 2020, Etsy generated $1.7 billion in total revenue. (Statista) The revenue of the online marketplace amounted to $1.7 billion in 2020, which represents a surge of more than 100 percent compared to the year before. Etsy had a market capitalization of $7.46 billion in 2019, just seven years after its official launch. According to industry experts, marketplace revenues (including sales listing and transaction fees), third-party payment processor fees, and seller service revenues are the company's main revenue streams.  Etsy’s annual net income in 2021 reached $493 million. (Statista) Looking at the Etsy sales statistics for 2021, there was a massive increase over the $349 million it made in 2020, which itself dwarfed 2019’s $95.89 million. The company is clearly doing something right, and at this rate, the future of eCommerce on the platform is looking very bright. Top sellers on Etsy earn $10,000 per year or more. (The Verge) Amid the many stories from Etsy's sellers regarding their earnings, the conclusion is that the most successful merchants earn $10,000 or more on the platform. Etsy shop statistics vary wildly between the various categories on the site, though. According to some top sellers, they get charged a flat 12% advertising fee that they cannot opt out of. This fee is 15% for other sellers, but that charge is optional.
By Danica Djokic · October 12,2022
Call centers are an inescapable element of running almost every customer-centric business. Regardless of whether you are offering a product or a service or using a call center to market them, you need to provide a line of communication with your customers.  Not all support and call centers actually require a phone line. Call center statistics show that the industry has moved online to a large degree, and many other trends are emerging as companies strive to provide a better customer experience.  Let’s see some of the most important stats about the call center industry in 2022. Call Center Industry Statistics - Key Findings The global market value of call centers is estimated to reach $496 billion by 2027. 87% of employees in call centers report high-stress levels at their job. The contact center software market will be worth $149.58 billion by 2030. Businesses lose approximately $75 billion yearly because of poor customer service. 35% of customers want customer support agents to help them resolve issues in one interaction. General Call Center Operation Statistics Call centers are an essential industry nowadays, especially as many people turn to customer support. After all, the world has made a significant shift toward performing most of its daily life online. So let's check some of the most important stats about this industry. The global market value of call centers is estimated to reach $496 billion by 2027. (Report Linker) Research suggests that the industry's value will keep increasing at a projected CAGR rate of 5.6% between 2020 and 2027. In-house call center solutions have a 5.5% projected growth rate during the same period, while outsourcing will grow by 5.9%. In 2020, US call centers accounted for 29.49% of the global call center market. (Report Linker) The overall global market was valued at $339.4 billion in 2020, with the US share at approximately $100.1 billion in 2020. Other notable markets worldwide were China, Japan, Canada, and Germany, all with strong growth estimates.  Almost a quarter of all call centers in the US made less than $250 million in 2020. (Statista) 24%, to be precise. 13% earned more than $25 billion. 4% made between $15 and $25 billion, while 19% earned anywhere from $5 to $15 billion, and another 19% made between $1 and $5 billion. The contact center software market will be worth $149.58 billion by 2030. (Grand View Research, Inc) According to call center statistics for software, the industry's market size is $28.09 billion in 2022, up from $23.9 billion in 2021. If it continues following the estimated CAGR of 23.2% between 2022 and 2030, it should reach a staggering $149.58 billion by 2030. In 2020, US call center businesses employed 2.83 million people. (Statista) The number of employees in the call center businesses grew steadily from 2014 when 2.51 million people worked in this industry. This trend changed in 2020, though, which saw a drop in the number of employees in the contact center industry compared to 2019’s 2.92 million. Businesses lose approximately $75 billion yearly because of poor customer service. (Forbes)  Based on research in NewVoiceMedia’s 2018 “Serial Switchers” report, Forbes announced in 2018 that many customers were abandoning companies due to poor customer service. Recent research conducted by Salesforce shows that 91% of customers will make another purchase at the same company after a good customer service experience.  In comparison, 70% said they would not buy a product from a company with long wait hours for customer support. If your company is struggling with similar issues, consider investing in call tracking software. Call Center Stats on Customer Satisfaction  Customer support is an essential part of providing a quality service, and companies need to pay close attention to customer satisfaction in this area. The following stats tell us more about customer preferences regarding call centers and support. 77% of customers appreciate proactive customer service. (Zippia) On top of wanting instant support, customers also expect customer representatives and sales reps to anticipate their needs and address them accordingly. Companies that can do that are much more popular with customers. 76% of customers prefer using different support channels depending on context. (Salesforce) According to the call center analysis by Salesforce, email is still the most popular customer support channel, followed by phone and in-person support. Online chat and mobile apps take fourth and fifth place, respectively. 78% of customers don’t like support agents that sound like they are reading from a script. (Zippia) Personalized sales and support communication has been the key for a while now. 52% of customers expect custom-tailored offers at all times, and 66% want the companies “to understand their unique needs and expectations.”  This is no small feat, especially for the largest call center companies serving thousands of customers. Ensuring your company uses good call center software is only half the battle. You’ll still need quality support agents who can convince your customers that their needs are important to your company. 50% of customers believe that the customer service and support from most companies need a major overhaul. (Salesforce) While half of the customers expect better customer support, 60% agree that companies need to improve their trustworthiness, and 55% think companies should work more on their environmental practices. Statistics show that companies focusing on “making the world a better place” always do well. Surprisingly, improving the product was ranked lower, as was using better technology and working on the overall business model. 35% of customers want customer support agents to help them resolve issues in one interaction. (Microsoft’s 2020 Report) Quick problem resolution should be one of the most important call center metrics. Over a third of customers in a Microsoft survey from 2019 said that resolving issues in one interaction should be a priority for the customer support team. 31% claimed that getting a knowledgeable agent is the most important, and 20% said that not having to repeat the same information is crucial. The latter seems like a growing problem, as more than half of customers felt that the departments providing support are not always in sync.  These are definitely the key call center metrics that every company should pay attention to. 92% of consumers hesitate when buying a product if it has no customer reviews. (Fan & Fuel) Worse still, 35% might not buy a product at all after reading just one negative review. According to Zendesk, word of mouth is also extremely powerful: 95% of customers will tell others about a bad experience, and 87% will share good ones.  Unfortunately, another survey shows that 79% of consumers who shared their poor online experience with customer support got ignored. Companies making this mistake should consider hiring a good reputation management service, as it will help improve their sales in the long run. Must-Know Information About Call Center Workers Despite the push toward automatization, live agents are still the pillars of any good customer support team. Here are some stats about the call center workforce. There were approximately 286,696 call center agents employed in the US in 2021. (Zippia) The majority of call centers are located in Texas, or more specifically in Dallas and Houston. The average age of a call center employee is 40 years. Furthermore, 67.2% of all agents are women, while 27.9% are men. 87% of employees in call centers report high stress levels at their job. (Cornell University) Handling customer requests every day is not an easy job. Customer support agents are typically the first line of defense against angry customers, leading to very alarming call center stress statistics. 80% of agents experience angry customers blaming them for things out of their control.  Undefined expectations, lack of incentives, and boredom with mundane, repetitive tasks cause agents to be miserable at work, which, in return, translates into poorer customer experience stats across the board. The average salary of a call center employee is $27,765 per year. (Zippia) Salaries for new agents start at around $20,000 per annum. Those of the 10% top-performing agents can go up to $36,000 or more. The turnover rate for call center agents is over 40% globally. (ICMI) (Mercer) When these call center turnover statistics are compared to the 22% average turnover rate across all industries in the US, it’s easy to see that job satisfaction levels in call centers are troublingly low. Companies need to look into ways of making the job less stressful for their employees and using modern technologies such as AI bots to help facilitate communication with customers. Call Center Technology Trends Good implementation of modern technologies is essential for improving call center statistics and metrics. Let’s check how big of a role software plays in customer support these days.   90% of businesses that use it find live chat software helpful for streamlining call center operations.  (Zippia) According to Zippia’s findings published in December 2021, 29% of all businesses and 61% of those in the B2B sector already use live chat software. 32% of businesses are implementing CRM systems to boost sales and enhance customer relationships. (Zippia) Customer Relationship Management software has an excellent track record of increasing customer engagement. Unfortunately, according to customer service and call center metrics, only a third of businesses make use of it currently. Considering that 31% of customer support teams think that their companies see their work as an expense rather than an opportunity to increase sales, this is not all that surprising. 87% of global organizations that implemented AI did so believing it would give them an advantage over the competition. (Statista) According to Statista, almost 90% of the organizations that implemented AI did so to keep up with the competition, while only 63% did so due to customer demand. Pressure to reduce costs was also a major factor (72%), along with the ability to move into new business spheres (78%). In 2020, 37% of all messages to brand social media accounts were related to customer service issues. (Sprout Social) (Statista) However, most messages (59%) were positive, as customers wished to express their happiness with an excellent experience they’ve had with the brand.  Call center statistics show that in 2020, 75% more customers used  Instagram to message businesses, while Facebook saw a 20% growth in this category. If you are considering implementing social media into customer support options, keep in mind that 18% of customers expect an immediate response; it might be worth investing in social media management tools to help your support team out.
By Vladana Donevski · April 11,2022

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2 comments
Sydney Buyers Agent
10 months ago
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Thank you for sharing your ideas with us. Keep on posting.

Buyers Agent Sydney
9 months ago
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Thank you for sharing this blog. I love it.