Thank You Page Examples To Help Nurture Your Leads

ByDanica Djokic
June 24,2022

You’ve worked hard to bring visitors to your website or product, and now it’s time to show your appreciation with a well-crafted Thank You page.

A Thank You page is more than just a static page with the words “thank you” plastered across the top. It’s an opportunity to continue the conversation, nurture the relationship with your consumers, and turn a one-time visitor into a lifelong customer. These pages are a great way to show your guests that their business is valued. 

We’ve compiled a list of Thank You page examples across the industry. Use them as inspiration for your own pages, and watch your conversion rate soar.

What Is a Thank You Page?

A Thank You page is a web section that is displayed after a visitor submits a form on your landing page or completes an action, such as making a purchase. It’s designed to show appreciation for engagement with your brand to your prospects and customers.

A well-made Thank You page can show your visitors that you are grateful for their business and encourage them to continue interacting with your brand. Plus, it can provide you with valuable data about your customers’ interests and help improve your marketing strategies.

But there’s more to it; a good Thank You page for a website can often lead to further actions,  such as signing up for your newsletter, increased social media engagement, or repeated purchases from a soft CTA.

In short, this page is an essential element of marketing strategy that can help boost conversions, customer satisfaction, and brand loyalty.

How To Create an Effective Thank You Page

When designing your Thank You page, there is no one-size-fits-all solution. The best approach is to tailor the page’s design and content to match your brand's tone and the theme of your landing page.

That being said, there are a few essential elements that all Thank You page message examples we’ve come across include:

  • A personalized message: A Thank You page is not just a place to display a confirmation message. It’s an opportunity to connect with your visitors on a personal level and build a relationship with them. So make sure to include a personalized message that shows your appreciation for their engagement with your brand.
  • A call-to-action (CTA): A Thank You page is the perfect opportunity to encourage your visitors to take further action, such as subscribing to your newsletter. You can offer a coupon or a CTA that is relevant to your goals and aligns with the tone of your brand.

example of a call to action button on a thank you page

  • Social media icons: Most examples of good Thank You pages we’ve seen include social media icons so that the visitors can easily follow you on their favorite platforms.
  • Your contact information: Don’t forget to put your contact information on the page so visitors can easily get in touch if they have any questions or concerns. 

Examples of Thank You Pages

There are several types of Thank You pages, each with a different purpose. We’ll walk you through most of them and untangle the snarls of how best to use each.

1. Thank You for Subscribing

The first type of Thank You page we’ll discuss is displayed after a visitor submits their email address through a sign-up form. After filling out the contact form, all Thank You page examples we’ve come across encourage the subscriber to confirm their subscription.

This will not only welcome the visitors to your website but also start the onboarding process on a positive note. Plus, it allows you to introduce your brand’s voice and personality.

Confirmation Thank You pages usually have a button or link that the subscriber can click to confirm their subscription. Once they hit it, they’ll be taken to another page where they can input their contact information and preferences.

This can be your one-time chance to get the visitor’s attention, so include a strong CTA that encourages them to confirm their subscription and start shopping, downloading, or reading your content.

The best Thank You page examples we’ve examined ensure the whole process is as easy and frictionless as possible. The last thing you want is your visitors to get frustrated and give up before they even get to the confirmation page.

thank you for subscribing - thank you page example

2. Thank You for Downloading

If you offer an ebook, a white paper, or other downloadable product on your website, you might want to consider using a Thank You page. Studies have shown that providing value-added content on the page can increase customer satisfaction and loyalty. 

All the examples of download Thank You pages we’ve reviewed are displayed right after a visitor downloads a piece of content from the website. Even though the item is usually delivered to customers’ emails, pages often show a link to the downloaded content. This ensures they’ll be engaged on your site and open the material immediately. 

Other than that, download Thank you pages also invite the visitor to take further action, such as signing up for your newsletter, purchasing another product or service, or following the brand’s social pages.

thank you for downloading - thank you page example

3. Thank You for Attending

The page that expresses gratitude for attending an event is next on our list of Thank You web page examples. It’ll be shown after a visitor signs up for a webinar, class, or live seminar. Its purpose is not only to confirm the attendance but to encourage the attendee to add the event to their calendar.

This page should include a message of appreciation and a CTA to encourage visitors to sign up for your next event, leave feedback, or get a coupon code.

It’s also important to include all the relevant event information on this page, such as date, time, and location. Clear communication will ensure your attendees have all the information they need to plan for your next event.

A well-set Thank You page will also include a link to the event photos and videos. Visual content will help create a sense of community and encourage the visitor to spread the word about your event.

You might want to consider recording it and making it available on the Thank You page if it's a webinar. This will allow attendees to watch the replay if they missed anything or share it with someone who couldn’t attend.

thank you for attending - thank you page example

4. Thank You for Participating

Good examples of Thank You page content would be appreciation messages asking the participants to share the survey or contest with their friends. It’s best to include a link to the contest rules or the survey results so that participants can see how their input helped shape the outcome. That way, you’re building goodwill and fostering a sense of community among your customers.

Most of the Thank You page text examples we reviewed came with a social media share button to make it easy for participants to share the survey or contest with their followers.

This, in turn, will help you reach a larger audience and generate more leads. Let’s not forget that only 29% of brands nurture their existing customers beyond the initial purchase. Don’t be one of them!

thank you for participating - thank you page example

5. Thank You for Purchasing

A Thank You page for purchasing is displayed after a visitor completes a purchase on your website. These post-sales notes usually include a confirmation message, and an upsell offer to encourage customers to buy more.

Aside from these examples of Thank You page upsells, another valuable CTA asks the customer to write a review or product testimonial. You could display these reviews on your website or social media platforms to build social proof and trust with potential customers.

Customer reviews and ratings are important because they help build trust and credibility with potential customers. Some businesses even hire management companies to polish up their customer feedback.

This type of Thank You page should also include a link to the product manual and warranty information so the customer can easily find it if they need to reference it.

Thank You pages for websites may include a customer service contact in case of any questions or problems with the product.

By providing this information, you’re showing that you’re available to help if needed and that you care about your customers’ satisfaction.

6. Thank You for a Donation

Even though donors are technically not buying a product or service, they still appreciate being thanked for their donation. Receiving feedback about how you’ll use the money can’t hurt as it assures that their contribution will positively affect society.

We’ve gone through lots of donation Thank You page examples and realized that most of them also include a CTA that encourages the donor to spread the word about their cause or make another donation.

By including a CTA, you’re helping generate more donations and raising awareness about your cause.

And finally, remember that many crowdfunding platforms include a form to collect the donor’s contact information. This is a neat way of keeping donors updated on campaign progress and thanking them for their continued support. 

thank you for a donation - thank you page example

7. Thank You for Being a Patron

Many podcasters, YouTubers, and influencers earn by creating Patreon pages and communities to gather support for their work. While researching Patreon Thank You page examples, we’ve often seen short videos from the creator expressing their gratitude. Followed by statistics on how patron support has helped them grow and a CTA asking patrons to share the page with their followers, it helps increase the page’s visibility and could potentially result in more sign-ups. You can utilize your Thank You page to express how grateful you are and how patron support has helped you grow.

Most Patreon communities are tight-knit, so it’s important to show that the support of each patron is valuable and appreciated. Some of the Thank You page examples we’ve reviewed list patrons, with the option for them to remain anonymous. It’s a great way to show transparency and build trust with your audience.

Finally, some pages offer a voucher or discount for the patron’s next purchase.

Clever Ways of Using the Thank You Page

Now that we’ve seen the different types of Thank You pages, let’s take a look at some of the ways you can utilize this powerful tool:

Increasing Social Media Engagement

A “thank you for visiting our website” message is the perfect tool to increase social media engagement. You can include buttons with links to your social media profiles. Don’t forget to use this opportunity to encourage customers to leave a review for your product or service on their favorite platform. 

If you find it overwhelming dealing with social media, you can use content management tools to help you schedule and publish content and track your performance.

Collecting Customer Feedback

A Thank You page is an excellent opportunity to collect customer feedback by adding a survey or questionnaire to the page. It’s a valuable way to collect data you can use to improve your business.

Cross-Selling Products or Services

Another great way to use a thank you landing page, according to available examples, is to cross-sell products or services. The easiest way is to attach links to items related to the one the customer had purchased to your page. You can also include special offers or discounts on this page to encourage customers to make another purchase.

Upselling Products or Services

Try upselling products or services by including links to higher-priced items to further boost your sales. Adding special offers or discounts to this page will likely encourage customers to upgrade their purchases.

Getting Referrals

Word of mouth is one of the best ways to grow your business, and a Thank You page is the perfect place to ask for referrals. You can usually find Thank You page samples with a pre-set CTA asking customers to refer your business to their friends and family. If you offer an incentive for customers who make a referral, you’ll get an even better response and grow your customer network. 

Offering Content Recommendations

Finally, a Thank You page is a great place to provide your customers with content recommendations if you have a blog or website. Simply add some links to related articles or blog posts that would be of interest to your visitors, or offer a subscription to your newsletter or RSS feed.

Common Mistakes On the Thank You Page (With Examples)

Now that we’ve gone over ways to use your Thank You page let’s look at some common mistakes the website owners make. Avoiding them will help you make the most of this section of your website.

1. Not Customizing the Thank You Page

Not customizing the Thank You page for each customer can be a big turn-off for some. This page is your chance to establish a personal connection with the customer and show them that you value their business. Add the human touch by including the customer’s name or a personalized message to add credibility to your website.

2. Not Including a CTA

For the best Thank You pages, make sure to include a CTA. Asking customers to refer your business or subscribe to your newsletter are good actions to be taken. Without a strong CTA, you’re missing out on an opportunity to engage with your customers. Design your Thank You page with conversions in mind and make it easy for visitors to take action. You will likely see a high bounce rate if your page isn’t optimized for conversions.

3. Failing With the Design

Your Thank You page should be consistent with the rest of your website, especially with the landing page. It will create a cohesive customer experience and make visitors more willing to take action on the page. Failing to grab your customers’ attention with a catchy Thank You page design can result in them leaving the site without taking any action.

4. Flooding the Page With Content

Another common mistake is flooding the page with too much content. Too much information can overwhelm customers and cause them to leave the site. Adding more than four or five lines to the page can be too much for customers to digest. Also, it can result in visitors not noticing your CTA. So, keep the content on your Thank You page concise and to the point.

5. Not Tracking Performance

We’ve seen many “thank you for your purchase” page examples without the necessary metrics to track performance. Without tracking, you won’t be able to determine what’s working and what isn’t. As a result, you may continue using ineffective strategies or miss out on opportunities to improve your page. Make sure to include metrics such as conversion rate and bounce rate to track the performance of your Thank You page.

Bottom Line

Thank You pages are a valuable tool that improves customer engagement and encourages them to take further action. By avoiding common mistakes and including a strong CTA, you can make the most of this important section on any eCommerce website. As a result,  you’ll see an increase in conversions and a decrease in shopping cart abandonment.

What is a Thank You page on a website?

A Thank You page is a website section to which customers are redirected after purchasing or subscribing to a newsletter. Most sample Thank You pages offer an option to thank your consumers and encourage them to take further action.

How do you write a Thank You page?

When creating a Thank You page for your website, it’s important to include a personalized message, a strong call-to-action, social media icons, and your business’ contact information. Keep the content concise, ensure your Thank You page template is designed to be consistent with the rest of your website, and track the page’s performance using metrics such as conversion and bounce rates. 

Is a Thank You page necessary?

While a Thank You page isn’t necessary, it can be a valuable tool for engaging with customers and encouraging them to take further action. For example, a Thank You page can be an excellent opportunity to upsell customers or ask them to subscribe to your newsletter. It can also help reduce shopping cart abandonment by providing a sense of completion. Not to mention, it’s a nice way to show appreciation for your customers’ business.

What do you say on a Thank You page?

According to all the Thank You page examples we’ve examined, the most important thing to include is your gratitude to the customer. Keep the content concise and include a strong CTA that will engage the customers.

Make sure to personalize your message as much as possible. A good Thank You page should feel and look personal. You might want to include a photo of your team or a video of a team member explaining the product. Finally, show some enthusiasm to make the customer feel valued.

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By Julija A. · June 10,2022
Everything begins with an idea: Everything that makes up our world wasn’t there before someone thought it up. Say you have an excellent idea for an invention or product that might rock the market and make you really rich. Someone else might want to steal the idea for themselves or has a similar concept that puts you in the backseat. How can you protect yourself from that? Getting a patent is one way to secure exclusive rights to a product or invention. This article will discuss how to patent an idea for free and save your intellectual property from infringement. What Is a Patent? A patent is any type of intellectual property that gives its owner the right to legally exclude others from producing, using, or selling that invention within a given timeframe. In summary, with a patent, you can prohibit others from making any profit off your design (or, in this case, idea). To be granted a patent, your intended idea or invention must be new, inventive, and can be made or used. There are some things you can’t patent, such as: Mathematical formulas and natural laws Natural substances Scientific principles Physical processes (e.g., dance routines) Medical methods and procedures Drugs that endanger the user Inventions made for nefarious (criminal) purposes Inventions whose existence violates existing scientific laws Obtaining A Patent: To Lawyer Up or Not to Lawyer Up? Since patenting an idea is the only surefire way to secure exclusive rights, hiring a good legal service for this purpose can be quite expensive. If a patent’s nature would raise complicated legal issues, having a patent lawyer is not a bad idea. Patent law can be dicey, and a lawyer’s expertise may be a necessary investment for protecting your interests. On the flip side, if it’s not so difficult to obtain a patent, you could be saving thousands of dollars in lawyer fees and get a high level of control over the whole process. Let’s look at what it would take to obtain a patent on your own. Filing A Patent On Your Own Now that you’ve decided to take your idea or invention to the next level, here’s how to file a patent: Step 1: Choose the Right Patent In the United States, patents are filed through the U.S. Patent and Trademark Office, also known as the USPTO. The USPTO typically offers three kinds of patents: Utility Patent A utility patent is only available for specific kinds of inventions. You cannot get a utility patent for abstract ideas, natural products that have not been modified, or algorithms that have no real-world use. Provisional Patent Provisional patents help secure inventors with a temporary patent-pending status, usually for one year. You must file an application for a utility patent before the end of the year to maintain this exclusive status. Design Patent Design patents are specifically created for ornamental designs and cannot offer any protection for any functional benefit that the design may have. When filing a patent application, you should remember that USPTO fees are based on the scale of the applicant. The larger your business, the higher your charges. Step 2: Document Your Process The inventing process involves two significant steps: Thinking up the invention and bringing it into existence. It’s vital to document both steps. Even when your design is based on another, for instance, a new machine that combines two existing ones, you must show where the idea to create it was conceived. The second step involves making the invention work. Taking a cue from our earlier example, you should be able to show how the existing machines can be combined, as well as some alternative approaches. You can typically do this with a schematic, drawing, or photo. Another important tip regarding patenting inventions is that any type of documentation is better than none at all, but a lab notebook is ideal for keeping to scientific standards. Remember that dates are important and you should keep records of them. Step 3: Keep Your Idea Confidential Whatever you do, ensure that your ideas are kept strictly confidential. All relevant or irrelevant information should remain undisclosed, as any exposed information could compromise your patent. If you’re in the US, there’s a grace period of about a year to file a patent after any public disclosures. However, in other parts of the world, you may not be so lucky; once it's out there, most exclusive rights are gone. If you have filed an application, the patent has a pending status, and you are free to discuss it. If you feel you must talk to someone before you apply for a patent, make them sign a non-disclosure agreement. Step 4: Run a Patent Search It’s essential to research the patents in your field or industry. This helps ensure your patent covers all the bases with exclusive rights to your invention. You can conduct a patent search using the USPTO database, trade journals, catalogs, conference presentations, and other publications. Because patent searches can be complex, it’s advisable to use online resources. Be sure to consider synonyms, abbreviations, and spelling variations (UK and US spellings). Also, save your data, so you can always repeat your searches. Step 5: File a Patent Application As mentioned, you can file for a patent on your invention on your own, or seek the services of patent attorneys to do the filing for you. Patent applications take a lot of technical and legal expertise, and the potential for mistakes is extensive. Such expertise is costly, with a simple patent sometimes costing thousands of dollars. Going through the patenting process yourself would save you a lot of bucks, but you’ll miss out on the advantages of a lawyer’s experience. For example, your description may not fully expound on your invention, whereas an experienced lawyer would think of alternative scenarios and cover all angles. Exclusive rights are harder to enforce with a poorly formulated, limited patent, which defeats the whole purpose of a patent in the first place. Competitors are always looking for loopholes; any missed details may just give them what they need. However, you can still do a lot with self-made applications for patents. For one, you can file for a provisional patent, which doesn’t have any strict formalities a utility patent would. Drafting and filing a provisional application can be done on the USPTO web portal. You should also have a lawyer look at it before it is filed. This is cheaper than having the lawyer draft it, but you’d still get an expert legal opinion. You can also draft a utility patent application yourself, using a related patent as a template. Just ensure that you include your own draft drawings, all relevant references, and claims that differentiate your invention from others. This way, even if you require a lawyer, the bulk of the work has already been done at no cost. Alternative Methods Of Filing A Patent There are two ways you can actually patent an invention for free, sort of. If you cannot afford an agent or attorney, look to the Patent Pro Bono Program or the Law School Clinic Certification Program, both provided by the USPTO. The Patent Pro Bono Program pairs registered patent agents or attorneys with inventors. The attorneys are all volunteers, so inventors do not have to worry about paying them. However, it’s not an entirely free process, as you would still need to pay all the USPTO filing fees. The Law School Clinic Certification Program, on the other hand, involves law school clinics providing free legal services to inventors. Law students provide these services under the guidance of an experienced supervising attorney at the law school. This is perhaps the easiest “how to patent an idea for free” method. Further Reading How to Start a Meal Prep Business 41 Small Business Statistics: Everything You Need To Know How To Start a Bookkeeping Business
By Julija A. · July 12,2022

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