60+ Delicious Restaurant Industry Statistics - 2022 Edition

ByIvana V.
January 20,2022

Running a successful restaurant is a dream many Americans share. You can imagine how great it would be to be your own boss, have the freedom to choose your working hours and employees, and, of course, make good money as a hot-shot restaurateur. Unfortunately, the reality of running a restaurant business isn’t quite as peachy.

We’ve compiled this list of restaurant industry statistics to paint a realistic picture of what it’s like to run your own eatery. In it, you’ll find the answers to the questions you’ve probably been asking yourself if you’re seriously considering opening a place of your own. What’s the average lifespan of a restaurant? How much does a restaurant owner make? With such a high number of restaurants in the US, how can I succeed?

Read on to find out.

Restaurants Stats - Editor’s Pick:

  • There were more than 1 million restaurants in the US in 2020.
  • The restaurant industry employs 9.9 million workers.
  • 90% of guests check out a restaurant online before eating there.
  • A one-star increase on Yelp can drive a restaurant’s profit by up to 9%.
  • The average cost of replacing a restaurant employee is $5,864.
  • 27% of people who order food are willing to pay extra for fast delivery.
  • 51% of restaurateurs say hiring, training, and retaining staff is the biggest challenge they face.
  • 95% of restaurant owners say using technology improves the overall efficiency of their eateries.

General Restaurant Industry Statistics

There are more than 1 million restaurants in the US.

(National Restaurant Association)

How many restaurants are there in the US? According to a 2020 report by the National Restaurant Association, more than 1 million restaurants open their doors to the hungry public on a daily basis. With such an abundance, diners can choose from a wide selection of establishments, from high-end steakhouses to more affordable restaurant buffets, sandwich bars, taverns, and fast food places.

9.9 million people are employed in the restaurant industry.

(US Bureau of Labor Statistics, National Restaurant Association)

The latest data shows that there are more than 9 million people working in eateries across the USA, but this is a decline from previous years: In February 2020, this number reached 12.3 million, before the pandemic hit. Up until then, restaurant industry growth has been steady this decade, with the number of staff increasing by approximately 300,000 each year since 2011 when the industry workforce numbered 9.5 million people.

The projected number of restaurant employees in 2030 is 17.2 million.

(National Restaurant Association)

Did you know that the National Restaurant Association expects the number of employees is going to reach a whopping 17.2 million by 2030? That’s an increase of more than 7 million employees over ten years!

80% of restaurant managers started their restaurant industry careers as entry-level workers.

(National Restaurant Association)

The US restaurant industry appreciates people with experience. In fact, eight in ten restaurant managers worked their way up from low-level restaurant jobs. Having spent years in various positions learning how different aspects of a restaurant work, employees who have previously worked in the industry have a serious advantage over candidates from other walks of life in a job interview for a management position.

Nine in ten restaurants employ fewer than 50 workers.

(National Restaurant Association, Statista)

The National Restaurant Association’s 2020 report reveals that an overwhelming majority of US restaurants employ fewer than 50 workers. Other, bigger players in the industry include franchise and chain restaurants, which employ far greater numbers of people. According to Statista, in 2019, approximately 3.88 million people were employed by franchise businesses.

70% of US restaurants are single-unit operations.

(National Restaurant Association)

This restaurant statistic shows that most restaurants have only one location and fall into the small business category. The fact that most establishments exist in only one place and are run by small entrepreneurs is exactly what makes them so enticing to aspiring businesspeople.

More than 170 million people were food service patrons on any given day in 2018.

(TTRA)

According to data by the Travel and Tourism Research Association, more than 170 million Americans visited some type of eatery per day in 2018.

Table service restaurants make approximately $300 billion in sales annually.

(National Restaurant Association)

The full-service restaurant industry refers to restaurants that employ waiters and collect the bill after you finish eating. The industry’s total sales have tripled over the last 25 years, but 2020 saw its sales fall by 30%, to just under $200 billion.

The restaurant performance index was at 97.5 in November 2020.

(Statista)

The restaurant performance index, which tracks the health and outlook of the restaurant industry, fell by 0.8% from October 2020 to 97.5 in November, as another wave of the pandemic hit the country.

Restaurant Digital Marketing Statistics

90% of guests check out a restaurant online before dining.

(Upserve)

In 2021, restaurants without an online presence might as well be non-existent. Online reviews and ratings from previous visitors help modern diners choose where to eat from the millions of restaurants out there. It’s vital to get your establishment listed on Yelp, Trip Advisor, Google, and Facebook. Setting up an Instagram account where you can showcase your delicious dishes is also a great idea. But, of course, keeping your customers happy is the most important thing of all.

33% of people read other guests’ reviews before selecting a place to eat.

(Upserve)

What your guests say about your restaurant can make or break your business. Upserve’s online review statistics show that a third of diners read about other visitors’ dining experience in a restaurant and make a decision about whether to eat there accordingly. Nowadays, people trust online reviews as much as they trust recommendations from friends.

91% of restaurant operators use Facebook to promote their business, while 78% use Instagram as well.

(Toast)

At the moment, Facebook is the most prominent social network for advertising a food business, with 91% of restaurateurs using it to attract new customers. From 2018 to 2019, Instagram use from restaurants more than tripled, rising from 24% to 78%. Geotagging and the possibility of sharing pictures of meals instead of written comments are quickly making Instagram the go-to social network for restaurant reviews.

75% of people would stay away from a restaurant that has negative reviews about its cleanliness.

(Business Wire)

A restaurant industry analysis conducted by Business Wire confirms the key role of hygiene in the food industry. If you don’t pay enough attention to cleanliness, you may earn your restaurant a highly detrimental negative review, which has the potential to drive away three-quarters of potential customers.

A one-star increase on Yelp can boost a restaurant’s profits by up to 9%.

(Harvard Business School)

In the 15 years Yelp has been around, it has become one of the go-to websites people consult before deciding where to eat. Restaurant social media statistics show that an extra star on this platform translates into an increase in revenue of between 5% and 9%. With this much profit on the line, it’s no surprise Yelp has been involved in a number of lawsuits by restaurant operators who feel they’ve been given undeservedly low ratings.

43% of customers are likely to leave a review after a positive restaurant experience.

(ReviewTrackers)

Online reviews have a huge effect on how well a restaurant business does, but not every customer is going to leave one. Still, restaurants statistics compiled by ReviewTrackers show that a good experience makes customers more likely to leave a review about an establishment after they eat there.

Restaurant Review Statistics

77% of diners prefer peer reviews to critic reviews.

(Upserve)

Before the era of widespread internet access, a positive critic review was a huge boost for any restaurant. However, those days are behind us as the majority of modern diners trust the reviews of everyday people more than ones written by professional foodies. They also seek those reviews out on multiple platforms, making it even harder for business operators to gain their trust.

33% of Americans would never eat at a restaurant with a rating lower than four stars.

(Upserve)

Recently published restaurant review statistics reveal that a third of US diners deem restaurants with lower than a four-star rating unworthy of a visit. This is yet another reminder of the strong influence reviews have on the success of modern eateries.

79% of customers trust online reviews as much as they trust personal recommendations.

(Bright Local)

According to Bright Local, consumers put as much trust in online reviews as they do in personal recommendations. A staggering 79% of people don’t differentiate whatsoever between the judgment of a close friend or family member and a stranger online.

50% of consumers only trust online reviews that have been left in the past 14 days.

(Bright Local)

Bright Local’s restaurant industry statistics reveal that time is an important factor for consumers when reading online reviews. Almost half of restaurant-goers consider only those reviews left in the past two weeks to be relevant, meaning that a few bad recent reviews have the power to undo months or even years worth of positive ones.

61% of consumers learn about food online.

(Restaurant Business)

The internet has transformed our lives in countless ways. How we learn about food is definitely one of them. Reading blogs, scrolling through social media, and checking review apps is how 61% of consumers learn about new trends in food and discover new restaurants.

69% of millennial diners will take a picture of their food for Instagram before eating it.

(Social Media Today)

Dining-out statistics published by Fundera indicate that more than two-thirds of millennials eating out take pictures of their meal to post to their social media. They prefer to share these images over Instagram and Facebook. The ever-growing need for people to share everything about their lives can help you promote your business.

Restaurant Industry Employment Statistics

The restaurant industry makes up 3.8% of the total US workforce.

(US Bureau of Labor Statistics)

As of January 2021, the hospitality industry employs almost 3.8% of the US labor force. It may not sound like a lot, but let’s remember, that’s almost 10 million people, and were it not for the pandemic, it would be many more. It’s not just chefs and waiters; dishwashers, short-order cooks, prep cooks, line cooks, pastry chefs, bussers, servers, food runners, bartenders, wine stewards, kitchen managers, restaurant managers, hosts, and cashiers all contribute to restaurants running smoothly.

Almost six in 10 adults have worked in a restaurant at some point in their lives.

(National Restaurant Association)

Restaurant industry stats published by the National Restaurant Association revealed that nearly 60% of American adults have some work experience in the industry. With an abundance of restaurants, diners, canteens, pizza joints, and drive-ins across the country and minimum requirements for most positions, it comes as no surprise that so many people have tried their hand at serving tables or preparing food.

More than two thirds of all restaurants offer an employee handbook to their newly hired staff.

(Toast)

According to Toast’s restaurant industry statistics, 68% of restaurant owners provide their new employees with a handbook, 19% use online training, and 36% organize a formal 30-day check-in. A thorough onboarding plan and consistent employee communication have proven to be efficient methods of retaining high-performing staff.

More than 1.6 million teenagers worked in the restaurant industry in 2020.

(US Bureau of Labor Statistics)

Working in the food service industry is how a third of US teenagers earned their own money last year. The Bureau of Labor found that 1.6+ million teens worked in restaurants across the country in 2020, the same number as before the recession.

There are more managers of ethinc-minority backgrounds in the restaurant industry than in any other industry.

(National Restaurant Association)

The racial gap is quite obvious in some industries, with white people predominantly occupying managerial positions. However, restaurant business statistics show that this is not the case in the restaurant industry, where minority managers are more common than anywhere else.

4 million people are employed in quick-service restaurants.

(Statista)

Establishments in which customers get minimal table service and are expected to pay before they eat employ approximately one-quarter of restaurant industry employees work. Large franchises like McDonald’s, Wendy’s, and Burger King are the dominant employers in this portion of the industry.

The National Restaurant Association reported that more than eight million food service employees lost their job in 2020.

(National Restaurant Association)

Restaurant statistics inform us that restaurants lost more than half their employees last year, with a quarter of them coming back to the industry by 2021. Of course, the main reason is the COVID-19 pandemic, with millions of workers either being laid off or furloughed.

The average job tenure of a restaurant employee is just one month and 26 days.

(7shifts)

According to a survey conducted by 7 Shifts, which included the data from 150,000 restaurants, it takes less than two months for restaurant workers to leave their job. Restaurant employment statistics show that employees working the counter have the highest churn rate, whereas managers are least likely to leave their job in a rush.

The average cost of replacing a restaurant worker is $5,864.

(Toast)

Many of us think of restaurant employees as expendable, but Toast’s research warns that the cost of replacing a staff member in a restaurant amounts to $5,864 on average. This is how these costs add up: pre-departure = $176, recruiting = $1,173, selection = $645, orientation and training = $821, productivity loss = $3,049.

The average shift of a restaurant employee lasts 6.4 hours.

(7shifts)

Of all restaurant employees, chefs work the longest hours. According to 7 Shifts’ restaurants statistics, an average shift for a chef lasts 7.72 hours, while hosts and hostesses who cover only the busiest restaurant hours work 5.61 hours. Bussers and servers have similar shifts to hosts: 5.84 and 5.97 hours respectively.

Saturday is the most common day of the week for restaurant employees not to show up at work.

(7shifts)

If you already own a restaurant, you know this restaurant statistic first-hand. This shortage of workers on Saturdays can be explained by rough Friday nights or the fact that the majority of people want the weekend off. It’s easier for restaurant workers to say they’re not feeling well than to admit they want to go to the beach with their friends or family. In order to plan their workers’ shifts better, restaurant owners use free scheduling tools that also help them reschedule shifts faster.

1.6 million new restaurant jobs are projected to be created in the next ten years.

(National Restaurant Association)

According to estimates by the National Restaurant Association, there will be 1.6 million new job posts in the restaurant industry in the next decade. This corresponds with the projections of a growing population.

Quick-Service Restaurant Industry Statistics

There were approximately 195,000 quick-service restaurant franchises in 2019, and the number rose in 2020.

(Statista)

Quick-service restaurants, more commonly known as fast-food restaurants, are incredibly popular among Americans. In 2019 alone, there were nearly 200,000 franchise establishments serving millions of customers across the country.

The quick-service industry generated nearly $300 billion in 2020.

(National Restaurant Association)

Thanks to their convenience and affordable prices, quick-service restaurants attract vast numbers of customers. Fast food industry statistics published by the National Restaurant Association revealed that, in 2020, this industry generated profits of nearly $300 billion, despite the pandemic.

24% of US adults consume at least three meals provided by the quick-service food industry every week.

(Brandon Gaille)

Our nation is big on fast food. With on-premise restaurants, drive-thrus, buffets, cafeterias, and take-out restaurants, how could we stay away from it? A quarter of American adults eat at fast food restaurants a minimum of three times per week.

36.6% of adult Americans eat fast food every day.

(National Center for Health Statistics)

Fast food statistics published by the National Center for Health Statistics reveal that the percentage of US adults who consume meals prepared by the quick-service food industry exceeds one-third. The same research indicates that men are more likely than women to indulge in fast food on a daily basis.

The average American family spends $1,200 a year on food prepared in quick-service restaurants.

(Brandon Gaille)

And the habit of eating at these easily accessible restaurants costs the average American household $100 a month, or $1,200 annually. The country as a whole spends $50 billion on quick-service dining every year.

50% of quick-service restaurants that include organic food in their offer have an average check size of $5-7.

(Franchise Help)

Fast food restaurant industry statistics show that half of quick service restaurants that mix up their offer and include a bit of organic food on their menu have an average check size of between $5 and $7.

The expected growth rate of limited-service restaurants for 2021 is 8%.

(National Restaurant Association)

Consumers love the convenience and affordability of limited-service restaurants. They can be in and out in a matter of minutes with a meal they didn’t have to prepare themselves. And as part of the pandemic recovery, industry statistics by the National Restaurant Association project an 8% growth rate for these establishments in 2021.

72% of limited-service restaurants added enhanced delivery and online ordering in 2020.

(Restaurant Dive)

Consumers love the convenience and affordability of limited-service restaurants. They can be in and out in a matter of minutes with a meal they didn’t have to prepare themselves. In order to provide an even faster, and, what’s more important, safer way to get food during the pandemic, 72% of quick-service implemented online and mobile ordering.

Online Ordering Statistics

26% of US consumers spend up to $25 per order when ordering food online.

(Statista)

When people use food delivery services, they tend to spend more money than when ordering the same food in a restaurant. Ordering a $20 meal will normally cost $25, since the delivery person needs to get paid, too. For a quarter of Americans, this is the average budget they stick to when getting meals delivered.

34% of US customers spend up to $50 per order when ordering food online.

(Statista)

Restaurant industry statistics by Statista show that another third of consumers are willing to splurge for double the previously mentioned amount and spend up to $50 on their delivery order.

86% of American adults order food at least once a month.

(Gloria Food)

With a plethora of restaurants offering food delivery services, Americans have grown accustomed to ordering in when they don’t feel like cooking or dressing up for a night on the town. As Gloria Food’s ordering statistics indicate, a whopping 86% of US adults get food delivered to their front door at least once a month.

57% of millennials say they have restaurant food delivered so they can enjoy movies and TV shows at home.

(Gloria Food)

The main reason for Millenials to order food is so they can eat while enjoying watching shows or movies in the comfort of their own home. More than half of the respondents in this age group indicated they enjoy staying in and watching TV shows and movies with their meal. Millennials are also the largest group of food-truck consumers.

27% of people who use food delivery services are willing to pay extra for fast delivery.

(Gloria Food)

From a customer’s perspective, there’s nothing worse than slow delivery. When people order food from a restaurant, they want it ASAP. In fact, they want it fast so bad that nearly a third are willing to pay extra for it, Gloria Food restaurants statistics indicate.

67% of customers who place orders online visit the restaurant more frequently than those who do not.

(Cintl)

Even though it might sound counterintuitive, offering food delivery can attract customers to eat in your restaurant. Research by Cintl shows that 67% of customers who order from a restaurant online have a tendency to visit the same restaurant when they dine out. Timely delivery of delicious food can be a great calling card that will make customers want to see your in-house offer.

55% of people who use online delivery services are in the 18-24 age group.

(eMarketer)

Restaurant industry data on online delivery published by eMarketer suggests that more than half of consumers who use the service belong to Gen Z, whereas baby boomers make up only 17%.

54.8% of the budget Americans allocate to food is spent in restaurants.

(US Department of Agriculture)

A survey conducted by the National Restaurant Association reveals that slightly over half of the food dollars in America go toward restaurant spending. Nearly as much is allocated to groceries eaten at home.

Restaurant Industry Challenges

51% of restaurant owners say hiring, training, and retaining staff is the biggest challenge they face.

(Toast)

Some staff turnover is a normal occurrence in any industry. However, the restaurant business has a very high employee churn rate, and the majority of restaurateurs point this out as their second-biggest challenge in business, according to HubSpot research.

52% of restaurateurs say high operating costs are their biggest obstacle in business.

(Toast)

The same study, which included 1,253 restaurant owners, shows that the biggest obstacle they face is high operating costs. Groceries, employee salaries, taxes, rent, utilities - the expenses add up, leaving less of a profit margin than many expect.

Restaurant Technology Statistics

An overwhelming 95% of restaurant owners say the use of technology improves the overall efficiency of their establishments.

(Toast)

The verdict is almost unanimous: Restaurant operators agree that modern tech helps increase the overall efficiency of their businesses. From self-order kiosks to digital inventory tracking, there are now numerous gadgets that help both customers and staff enjoy the restaurant experience more efficiently. Indeed, 73% of restaurant-goers agree that technology enhances their dining experience.

67% of quick-service restaurant customers say they would like to be able to make an order by using a self-service kiosk.

(Tillster)

Restaurant industry statistics from 2019 show that self-service kiosks are growing in popularity among fast-food restaurant customers. When eating in such establishments, time is of the essence. That’s why 67% of customers would like to speed up the process by placing their order through a self-service kiosk.

78% of restaurateurs say credit card processing is the most important POS feature for the success of their business.

(Toast)

Many modern consumers enjoy the convenience of paying with credit cards. To accommodate this, almost all restaurant operators introduced credit card processing a long time ago. According to Toast’s restaurants statistics, 78% of them name it the number one point-of-service feature contributing to the success of their business.

83% of customers say online reservations are “very important” to them.

(Toast)

Nobody likes waiting in line, especially when they’re hungry. That’s why the large majority of diners indicate online reservations are “very important” to them. If you don’t offer the option of reserving a table in your restaurant online, you’re missing out.

In 2020, 40% of all restaurants added contactless or mobile payment or payment through a custom app.

(National Restaurant Association)

Restaurant payment statistics reveal that using apps like mobile wallets jumped greatly in 2020, which is only understandable, as the pandemic forced us to avoid as many contact opportunities as possible. Cashless payment eliminates the need for interaction between staff and customers when paying the bill and increases the convenience of eating out.

46% of restaurant professionals think handheld devices are essential to their business strategy.

(Toast)

With the latest technology at the tip of their fingers, restaurant workers can quickly meet their guests’ needs. Taking an order at the table and instantly sending it to the kitchen, splitting the bill between guests, and letting guests sign open bills on event or company accounts are just some of the convenient options this technology enables. An industry report by Toast shows that nearly half of restaurant operators view handheld devices as helpful for improving the overall efficiency of their establishment, while 61% of diners agree with the statement.

Bars and nightclubs generate more than $24 billion every year.

(Statista)

According to Statista’s bar industry statistics, this sector is very lucrative, generating an annual income of $24 billion. Establishments that serve drinks to be consumed on the spot include bars, taverns, and nightclubs. Some 370,000 people are employed in this industry.

The operating income of an average coffee shop is 2.5% of net sales.

(Brandon Gaille)

Running a coffee shop brings in less revenue than running a food-service establishment. The former generates only a 2.5% profit margin, while the latter can make up to 15%.

The coffee shop market was worth $47.5 billion in 2019.

(Statista)

The latest available coffee shop industry statistics show that the coffee market increased in volume by 3.3% from the 2018 year to be valued at $47.5 billion. There are over 37,000 specialty shops that sell coffee in the US.

There are more than 15,200 specialized barbecue restaurants in the US.

(CHD Expert)

It could be said that there’s no food Americans love more than a good grill. And according to CHD Expert’s BBQ restaurant industry statistics, the country boasts more than 15,200 establishments that specialize in preparing meat this way.

58% of barbecue restaurants have been operating for at least five years.

(CHD Expert)

Americans love their barbecue - there’s no doubt about it. And when they find a place that serves it just right, they are loyal to it. The fact that almost 60% of these restaurants have a track record of five years or more in the business proves this.

Final Thoughts

We hope your dream of being a restaurant owner hasn’t died after reading our restaurant industry statistics. Our intention is to arm you with information about the current state of the industry so you can create your business plan accordingly. Now that you are aware of the restaurant industry market size, restaurant sales by month, the cost of hiring and retaining qualified staff, the importance of online reviews, and the latest technology used in restaurants, you’re better equipped to take the first step and make your dream a reality. We’re rooting for you!

Frequently Asked Questions
How many people are employed in the restaurant industry?

In terms of employees, the restaurant industry size fell to 9.9 million in 2020, although it employed 12.3 million people by the end of 2019. There are many roles one can take in the industry, and there are more opportunities for advancement than you might think. In fact, most of the managers in the restaurant business began their careers in low-entry jobs and worked their way up the ladder.

How long do most restaurants last?

Even though the restaurant failure rate is high, it’s not true that 90% close within the first year, as is commonly claimed in commercials and on the web. A longitudinal study conducted by two economists using data collected by the Bureau of Labor Statistics shows that only 17% of restaurants close in their first 365 days. These results give a much more optimistic picture; the average lifespan of a restaurant is 4.5 years, which is slightly longer than in other service industries where businesses close after 4.25 years on average.

How much does a restaurant owner make per month?

Restaurant industry financial statistics indicate that restaurant owners usually make around $60,000 a year, which makes their monthly income some $5,000. However, depending on a number of factors like the location of the restaurant, the number of employees on the payroll, the cost of groceries, and so on, they can earn anywhere between $29,000 and $153,000 a year.

How much do restaurants make?

Many people dream of running their own successful restaurant and imagine that they’ll make a fortune, but few know that the average restaurant revenue amounts to a profit margin of only 3-5%. Even though in some cases the profit margin can be as high as 15%, it still takes a lot of effort to operate a lucrative food-service business.

How many new restaurants open each year?

In 2018, there were 13,251 new restaurants in the US, according to Statista. With a 2% increase in comparison with the previous year, the restaurant industry reached 660,755 businesses.

What percentage of restaurants fail?

As we’ve said before, the restaurant success rate isn’t great, but the situation isn’t as grim as some sources make it out to be. A thorough study based on 20 years’ worth of Bureau of Labor Statistics data shows that only 17% of restaurant businesses fail within the first year.

What is the average restaurant size?

The average American restaurant has fewer than 50 employees. Physically, the average restaurant can range from 1,000 to 6,000 square feet in size.

Sources

About the author

Ivana is a staff writer at SmallBizGenius. Her interests during office hours include writing about small businesses, start-ups, and retail. When the weekend comes, you can find her hiking in nature, hanging off of a cliff or dancing salsa.

More From Our Blog

Thomas Jefferson once defined coffee as “the favorite drink of the civilized world.” Tea-lovers might disagree with Jefferson, but coffee industry statistics are clear: Millions of people today can’t imagine starting their day without a cup of the stimulating beverage. Coffee Industry Facts - Key Findings Brazil is the largest coffee producer (33%) and the largest exporter in the world. In 2020, 15 countries imported 76.4% of all coffee. An average American drinks 3.1 cups of coffee daily. By 2030, global coffee consumption is expected to grow by one-third. The US imported $5.7 billion worth of coffee in 2020. In 2020, Starbucks had the largest share of the coffee market - 40%.  General Coffee Industry Statistics Wondering where your daily cup of coffee comes from? And whether there will be enough coffee for all coffee-lovers in the future? These statistics will provide the answers.  With 33% of all coffee produced, Brazil is the largest coffee bean producer globally.  (Statista) Overall, about 50 countries worldwide produce coffee. Brazil takes first place by producing nearly a third of all coffee - about 69 million 60-kilogram bags. It’s followed closely by Vietnam, which produces almost 29 million bags annually. Even though coffee originated in Africa, this continent contributes only 12% to the world’s total production. Small farmers still produce 60% of the world’s coffee. (Carto.com) Considering how popular coffee is, you might expect that growing it is a fully mechanized process that takes place on vast plantations. However, the reality is that only 21% of all coffee is produced on farms more than 50 hectares in size. The majority of producers still pick coffee by hand in an intensive, once-a-year harvest.  Global coffee consumption increased 2% between 2019 and 2021. (International Coffee Organization)  On the other hand, the production went slightly downward in the same period, which led to minimizing the gap between production and consumption to 1.2 million bags.  By 2030, global coffee consumption is expected to grow by one-third. (Bloomberg) The estimates show that by 2030, the world will need an additional 200 million bags to keep up with the growing demand. The main causes of this growth are the expected wage growth and increase in population.  In 2020, 15 countries accounted for 76.4% of all coffee imports.  (World’s Top Exports) The five countries that import the most coffee are the US, Germany, France, Italy, and Canada. In 2020, these countries imported 47.7% of the worldwide total. Between 2019 and 2020, Germany increased its import volume by 9.4%, while Italy and the US reduced it by 7.5% and 2.8%, respectively. Brazil holds the top spot for coffee beans export.  (Statista) Brazil is prominent in our coffee statistics not only as the largest coffee bean producer in the world but also as the number one exporter. In 2020, Brazil exported almost $5 billion worth of coffee. Switzerland was the second-largest exporter, with $2.85 billion.  Europe accounts for 33% of the global coffee market. (International Coffee Organization)  It seems like Europe has the most coffee drinkers altogether. It’s closely followed by Asia and Oceania, with a market share of 22%, followed by Latin America (20%), and North America (19%). The coffee market in Europe is expected to stay stable throughout 2025 and beyond.  The average price of a cup of coffee ranges from $0.46 in Iran to $7.77 in South Korea. (Global Coffee Report)  The average price of a cup of coffee varies drastically worldwide. Recent studies have determined South Korea is the most expensive country to drink a cup of coffee in, with the average price being $7.77. On the other hand, the cheapest is Iran, where the average cup of coffee costs $0.46.  Only about 10% of coffee is roasted before being exported.  (International Coffee Association) Essentially, 90% of all coffee is exported green, which means that roasting actually takes place in the importing country. Since roasting technology differs from country to country, it also affects the overall taste of the coffee. The United States Coffee Market Statistics In this section, we take a look at the US coffee industry size, information on consumer behavior, and imports and exports. In 2020, an average American drank two cups of coffee per day. (National Coffee Association) One of the most interesting coffee drinking facts from the 2020 National Coffee Association report is that the average American coffee-drinker consumes 3.1 cups of coffee per day. Sixty-two percent of Americans drink coffee every day, while seven out of 10 Americans drink coffee at least once a week. The US imported $5.7 billion worth of coffee in 2020. (World’s Top Exports) Americans are among the most avid coffee consumers in the world, with more than 400 million cups of coffee drank per day. 67% of Americans purchased their coffee from the supermarket in 2019. (Statista)  Since a considerable percentage of Americans prefer gourmet coffee, one would expect them to shop for their favorite blend at their local coffee roastery or other specialty coffee shop. Still, it appears that customer retention levels in this segment of the industry are not particularly high - only 9% regularly choose this option. The majority of consumers purchase their coffee at the supermarket, 14% order coffee online, on Amazon, or elsewhere, while 13% buy it at their local coffee shop, according to the specialty coffee industry statistics. Almost 60% of all coffee served in the US is brewed from premium beans. (National Coffee Association) While gourmet coffee is rising in popularity, traditional coffee consumption has decreased 10% from 2019 to 2020.  In 2020, Starbucks had the most coffee shops in the US.  (Statista) With 15,444 stores in the US, Starbucks holds 40% of the US coffee shop market. Dunkin’, the food franchise that made history with 3 million customers daily, holds the second spot with slightly more than 9,000 stores. Tim Hortons, in third place, has 630 stores in the US. When translated into coffee sales, Starbucks generated $21.31 trillion in 2019, while Dunkin’ had $9.2 trillion. 41% of Americans used a drip coffee maker to brew coffee in 2020. (Statista) The second most popular method was the single-cup brewer with 27%, while 12% used an espresso machine to make coffee at home. Only 10% of respondents prefer cold brewing, 8% purchase ready-to-drink coffee in a can or a jar, while 7% purchase instant coffee in a can or a jar. Bean-to-cup brewer is used by 6%, while the remaining methods account for less than 5%.  Coffee Consumption Statistics Worldwide - by Demographic  Who are the people behind all these coffee-drinking facts and figures? Let’s find out. 72% of people over the age of 60 drink coffee every day. (National Coffee Association)  But it’s not just older adults who drink coffee regularly: More than half (54%) of Americans between the ages of 25 and 39 consume coffee, along with 40% of those aged 18-24. The latter group has, in fact, seen a 14% increase in coffee consumption since the beginning of 2021. In the US, women spend on average $400 more on coffee than men. (Perfect Brew) An average American woman spends approximately $2,327 each year on coffee, while an average man spends $1,934. Still, it seems that men simply drink cheaper coffee - if we were to compare coffee consumption per capita by gender, men take the lead with 2.22, compared to women’s 1.79.   Hispanic Americans are the most likely demographic group to drink coffee every day. (Perfect Brew) The survey conducted by the National Coffee Association looking to uncover coffee facts and statistics showed that Hispanic Americans are 65% more likely to consume coffee daily than members of any other ethnicity. 41% of millennials spent more money on coffee than on retirement plans in 2017. (Acorns Money Matters) In an Acorns study conducted in 2017, 41% of nearly 2,000 respondents born between the 1980s and early 2000s admitted to spending more on coffee than on retirement. Unsurprisingly, 39% also admitted to feeling anxious about their financial future.  Scientists and lab technicians are the heaviest coffee drinkers. (Perfect Brew) Among the top 15 professions that consume the most coffee, scientists and lab technicians take the top spot. Marketing and advertising professionals are second, while education administrators take the third spot. Writers and editors hold the fourth spot, while healthcare administrators take the fifth, according to a recent coffee industry analysis by Perfect Brew.  People aged 25-34 spend $2,000 in coffee shops yearly. (Amerisleep) There’s a stark difference between this age group and people over 65, who spend only $7 in coffee shops per year. People aged 18-24 spend $172 per year on average, while the 35-44 age group doesn’t shy away from spending $1,410. These figures could partially be the result of the shift toward remote work, as many remote workers find coffee shops to be more conducive to productivity than their homes.
By Vladana Donevski · May 10,2022
Anyone who has ever been on a hunt for unique handmade items, vintage treasures, and local artisan products has most likely heard about Etsy. This creative online marketplace started out in 2005 as a project by a group of enthusiasts from Brooklyn, New York. Etsy has soon become an online refuge for artists and artisans from all over the world.  The platform has grown into a $33.75 billion business from very humble beginnings. If you're interested in learning more about this eCommerce giant and its journey to the top, check out our Etsy statistics below. Top Etsy Statistics: Editor’s Choice With a market cap of over $17 billion, Etsy is the 12th largest online marketplace globally. Etsy’s annual net income in 2021 reached $493 million. As of 2020, Etsy has 1,209 employees. 97% of Etsy sellers run their shops from home. 62% of sellers on Etsy are from the United States. In 2020, 81% of Etsy sellers identified as women. With a 25% seller share, Home & Living is the most popular category on Etsy. 71% of Etsy sellers consider it important to grow their business sustainably and responsibly. General Etsy Stats To better understand this eCommerce platform and its users, we've compiled a list of some general Etsy statistics. Read below to learn about the number of active buyers and sellers, the revenue Etsy has generated over the years, and the best-seller categories of products available for sale. With a market cap of over $17 billion, Etsy is the 12th largest online marketplace globally. (CompaniesMarketCap) With a market cap of $17.90b as of March 2022, Etsy scores above JD Health, Zalando, and Rakuten, to name a few prominent companies.  Etsy traffic statistics have increased majorly during 2020, boosting profits significantly. Nevertheless, the market is still dominated by eCommerce giants such as Amazon, Alibaba, Meituan, Jingdong, and Shopify. There were around 7.5 million active sellers on Etsy in 2021, a nearly 75% increase on 2020. (BussinessOfApps) Back in 2019, there were almost $2.7 million active sellers on Etsy. Only a year later, the figures went up over 60% to around 4.3 million people worldwide, only to balloon by nearly 75% to 7.5 million in 2021. As testified by many Etsy sellers, statistics have never looked so good. The reason behind such a steep surge is most likely the COVID-19 pandemic which forced many people to start selling online exclusively.  The number of active Etsy buyers reached 96.3 million in 2021. (BussinessOfApps) Compared to 2019, when some 46.3 million people bought goods on Etsy regularly, 2020 has brought a surge of over 75% for a record 81.8 million active buyers on the platform. This was then followed by a smaller but still impressive 17% increase to 96.3 million users in 2021. Judging by the Etsy buyer statistics, people have heartily embraced the online shopping model forced by the COVID-19 pandemic. As of 2020, Etsy has 1,209 employees. (Backlinko) We can get valuable insights by tracking workflow within a company. Etsy has been growing steadily over the past few years, and the growth was followed by an increase in the number of employees. The 2020 sales boom saw the workforce increase by 14.49%. These Etsy updated statistics do not include an additional 205 workers employed at Reverb, its daughter company. Most of the employees are based in the United States, but the company also has offices in Ireland, Germany, Canada, Australia, and more. Etsy Demographics Let’s take a closer look at the demographic stats and facts, as they provide insights into the target market for a product or service. Additionally, they can help identify new markets or assess the potential impact of changes in the economy or population on a business. By understanding the demographics of its customer base, a company can make better decisions about where to allocate its resources to maximize growth.  62% of Etsy’s sellers are from the United States. (Statista) Etsy seller statistics show the distribution of its sellers on a global level. As of June 2020, some 62% of Etsy's merchants were from the United States, while the remaining 38% come from other countries. The majority of them are from the UK (30%), followed by Canada (11%), Australia (7%), and  Germany (7%). Most of Etsy’s US sellers come from California (14%). (Statista) The figures from June 2020 indicate that 14 percent of the US Etsy sellers are located in California. During the measured period, Florida and Texas both contributed 7%, while Pennsylvania, North Carolina, and Washington had a 4% share of the total US seller market each. As of December 2020, 47.7% of Etsy employees were female. (Statista) We highly appreciate Etsy’s gender awareness and diversity politics, especially nowadays when women were only 5% of the CEOs appointed globally in 2020. Namely, the eCommerce giant has been trying to increase the number of women in leadership positions and on its Board of Directors. As of December 2020, 47.7 percent of its employees were female, along with 45.3% male workers and 7% that were classified as ‘other.’ Statistics on Etsy's global corporate demography indicate that the board positions are equally occupied by both males and females, with a 50-50% ratio.  In 2020, 81% of Etsy sellers identified as women. (Statista) (Etsy) The figures certainly show how one-sided the sellers’ market is, probably because women dominate the handmade arts & crafts niche. When it comes to Etsy users, statistics on the sellers used to favor women even more in the past. According to a report from 2015, as many as 86% of the sellers on the platform were female. 71% of Etsy sellers consider it important to grow their business sustainably and responsibly. (Etsy) Sustainability and value-driven manufacturing practices are essential to Etsy's community, as reflected in the items being sold on the site. This new approach to business resulted in self-organizing into online support groups. Nearly a quarter of Etsy sellers worldwide joined one of more than 10,000 Etsy Teams worldwide, where they can seek and provide support and collaboration opportunities.  97% of Etsy sellers run their shops from home. (Statista)  2020’s  Etsy statistics reveal that 97% of sellers run their shops from home. At the same time, 69% of respondents had started their Etsy shop as a way to supplement their income. For many Etsy sellers, their businesses are their primary source of income, and 69% of them consider their shop a business. More than half (55%) are multi-channel sellers.  Revenue and Sales Statistics Although Etsy's sale statistics recently didn't quite match the boom in 2020, the company is still going very strong. The pandemic has brought about a renewed interest in handmade and vintage items, increasing the platform’s popularity significantly in recent years. With a 25% seller share, Home & Living is the most popular category on Etsy. (Statista) Looking at the best-selling items on Etsy and their generated revenue, Statista compiled a list of the most popular categories among handmade Etsy sellers worldwide as of June 2020.  According to Etsy sales statistics by category, home and living is on the top of the list with a 25% seller share. This is followed by art and collectibles, which accounted for 21%, jewelry with 15%, and clothing with an 11% share.  The least popular group of products were pet supplies, electronics & accessories, and shoes, which accounted for only 1% of sellers each.  In 2020, Etsy was the eighth largest retail website in terms of online traffic. (Statista) The big dog among eCommerce websites, Amazon.com, had almost 3.68 billion visitors per month in 2020 followed by eBay.com with 1.01 billion visits on average each month. eBay, Rakuten, and Samsung also scored highly on the list.  With a monthly traffic average of 289.33 million visits, Etsy statistics had even top sellers jealous, contributing greatly to the platform’s huge revenue increase during that year. In 2020, Etsy generated $1.7 billion in total revenue. (Statista) The revenue of the online marketplace amounted to $1.7 billion in 2020, which represents a surge of more than 100 percent compared to the year before. Etsy had a market capitalization of $7.46 billion in 2019, just seven years after its official launch. According to industry experts, marketplace revenues (including sales listing and transaction fees), third-party payment processor fees, and seller service revenues are the company's main revenue streams.  Etsy’s annual net income in 2021 reached $493 million. (Statista) Looking at the Etsy sales statistics for 2021, there was a massive increase over the $349 million it made in 2020, which itself dwarfed 2019’s $95.89 million. The company is clearly doing something right, and at this rate, the future of eCommerce on the platform is looking very bright. Top sellers on Etsy earn $10,000 per year or more. (The Verge) Amid the many stories from Etsy's sellers regarding their earnings, the conclusion is that the most successful merchants earn $10,000 or more on the platform. Etsy shop statistics vary wildly between the various categories on the site, though. According to some top sellers, they get charged a flat 12% advertising fee that they cannot opt out of. This fee is 15% for other sellers, but that charge is optional.
By Danica Djokic · October 12,2022
Call centers are an inescapable element of running almost every customer-centric business. Regardless of whether you are offering a product or a service or using a call center to market them, you need to provide a line of communication with your customers.  Not all support and call centers actually require a phone line. Call center statistics show that the industry has moved online to a large degree, and many other trends are emerging as companies strive to provide a better customer experience.  Let’s see some of the most important stats about the call center industry in 2022. Call Center Industry Statistics - Key Findings The global market value of call centers is estimated to reach $496 billion by 2027. 87% of employees in call centers report high-stress levels at their job. The contact center software market will be worth $149.58 billion by 2030. Businesses lose approximately $75 billion yearly because of poor customer service. 35% of customers want customer support agents to help them resolve issues in one interaction. General Call Center Operation Statistics Call centers are an essential industry nowadays, especially as many people turn to customer support. After all, the world has made a significant shift toward performing most of its daily life online. So let's check some of the most important stats about this industry. The global market value of call centers is estimated to reach $496 billion by 2027. (Report Linker) Research suggests that the industry's value will keep increasing at a projected CAGR rate of 5.6% between 2020 and 2027. In-house call center solutions have a 5.5% projected growth rate during the same period, while outsourcing will grow by 5.9%. In 2020, US call centers accounted for 29.49% of the global call center market. (Report Linker) The overall global market was valued at $339.4 billion in 2020, with the US share at approximately $100.1 billion in 2020. Other notable markets worldwide were China, Japan, Canada, and Germany, all with strong growth estimates.  Almost a quarter of all call centers in the US made less than $250 million in 2020. (Statista) 24%, to be precise. 13% earned more than $25 billion. 4% made between $15 and $25 billion, while 19% earned anywhere from $5 to $15 billion, and another 19% made between $1 and $5 billion. The contact center software market will be worth $149.58 billion by 2030. (Grand View Research, Inc) According to call center statistics for software, the industry's market size is $28.09 billion in 2022, up from $23.9 billion in 2021. If it continues following the estimated CAGR of 23.2% between 2022 and 2030, it should reach a staggering $149.58 billion by 2030. In 2020, US call center businesses employed 2.83 million people. (Statista) The number of employees in the call center businesses grew steadily from 2014 when 2.51 million people worked in this industry. This trend changed in 2020, though, which saw a drop in the number of employees in the contact center industry compared to 2019’s 2.92 million. Businesses lose approximately $75 billion yearly because of poor customer service. (Forbes)  Based on research in NewVoiceMedia’s 2018 “Serial Switchers” report, Forbes announced in 2018 that many customers were abandoning companies due to poor customer service. Recent research conducted by Salesforce shows that 91% of customers will make another purchase at the same company after a good customer service experience.  In comparison, 70% said they would not buy a product from a company with long wait hours for customer support. If your company is struggling with similar issues, consider investing in call tracking software. Call Center Stats on Customer Satisfaction  Customer support is an essential part of providing a quality service, and companies need to pay close attention to customer satisfaction in this area. The following stats tell us more about customer preferences regarding call centers and support. 77% of customers appreciate proactive customer service. (Zippia) On top of wanting instant support, customers also expect customer representatives and sales reps to anticipate their needs and address them accordingly. Companies that can do that are much more popular with customers. 76% of customers prefer using different support channels depending on context. (Salesforce) According to the call center analysis by Salesforce, email is still the most popular customer support channel, followed by phone and in-person support. Online chat and mobile apps take fourth and fifth place, respectively. 78% of customers don’t like support agents that sound like they are reading from a script. (Zippia) Personalized sales and support communication has been the key for a while now. 52% of customers expect custom-tailored offers at all times, and 66% want the companies “to understand their unique needs and expectations.”  This is no small feat, especially for the largest call center companies serving thousands of customers. Ensuring your company uses good call center software is only half the battle. You’ll still need quality support agents who can convince your customers that their needs are important to your company. 50% of customers believe that the customer service and support from most companies need a major overhaul. (Salesforce) While half of the customers expect better customer support, 60% agree that companies need to improve their trustworthiness, and 55% think companies should work more on their environmental practices. Statistics show that companies focusing on “making the world a better place” always do well. Surprisingly, improving the product was ranked lower, as was using better technology and working on the overall business model. 35% of customers want customer support agents to help them resolve issues in one interaction. (Microsoft’s 2020 Report) Quick problem resolution should be one of the most important call center metrics. Over a third of customers in a Microsoft survey from 2019 said that resolving issues in one interaction should be a priority for the customer support team. 31% claimed that getting a knowledgeable agent is the most important, and 20% said that not having to repeat the same information is crucial. The latter seems like a growing problem, as more than half of customers felt that the departments providing support are not always in sync.  These are definitely the key call center metrics that every company should pay attention to. 92% of consumers hesitate when buying a product if it has no customer reviews. (Fan & Fuel) Worse still, 35% might not buy a product at all after reading just one negative review. According to Zendesk, word of mouth is also extremely powerful: 95% of customers will tell others about a bad experience, and 87% will share good ones.  Unfortunately, another survey shows that 79% of consumers who shared their poor online experience with customer support got ignored. Companies making this mistake should consider hiring a good reputation management service, as it will help improve their sales in the long run. Must-Know Information About Call Center Workers Despite the push toward automatization, live agents are still the pillars of any good customer support team. Here are some stats about the call center workforce. There were approximately 286,696 call center agents employed in the US in 2021. (Zippia) The majority of call centers are located in Texas, or more specifically in Dallas and Houston. The average age of a call center employee is 40 years. Furthermore, 67.2% of all agents are women, while 27.9% are men. 87% of employees in call centers report high stress levels at their job. (Cornell University) Handling customer requests every day is not an easy job. Customer support agents are typically the first line of defense against angry customers, leading to very alarming call center stress statistics. 80% of agents experience angry customers blaming them for things out of their control.  Undefined expectations, lack of incentives, and boredom with mundane, repetitive tasks cause agents to be miserable at work, which, in return, translates into poorer customer experience stats across the board. The average salary of a call center employee is $27,765 per year. (Zippia) Salaries for new agents start at around $20,000 per annum. Those of the 10% top-performing agents can go up to $36,000 or more. The turnover rate for call center agents is over 40% globally. (ICMI) (Mercer) When these call center turnover statistics are compared to the 22% average turnover rate across all industries in the US, it’s easy to see that job satisfaction levels in call centers are troublingly low. Companies need to look into ways of making the job less stressful for their employees and using modern technologies such as AI bots to help facilitate communication with customers. Call Center Technology Trends Good implementation of modern technologies is essential for improving call center statistics and metrics. Let’s check how big of a role software plays in customer support these days.   90% of businesses that use it find live chat software helpful for streamlining call center operations.  (Zippia) According to Zippia’s findings published in December 2021, 29% of all businesses and 61% of those in the B2B sector already use live chat software. 32% of businesses are implementing CRM systems to boost sales and enhance customer relationships. (Zippia) Customer Relationship Management software has an excellent track record of increasing customer engagement. Unfortunately, according to customer service and call center metrics, only a third of businesses make use of it currently. Considering that 31% of customer support teams think that their companies see their work as an expense rather than an opportunity to increase sales, this is not all that surprising. 87% of global organizations that implemented AI did so believing it would give them an advantage over the competition. (Statista) According to Statista, almost 90% of the organizations that implemented AI did so to keep up with the competition, while only 63% did so due to customer demand. Pressure to reduce costs was also a major factor (72%), along with the ability to move into new business spheres (78%). In 2020, 37% of all messages to brand social media accounts were related to customer service issues. (Sprout Social) (Statista) However, most messages (59%) were positive, as customers wished to express their happiness with an excellent experience they’ve had with the brand.  Call center statistics show that in 2020, 75% more customers used  Instagram to message businesses, while Facebook saw a 20% growth in this category. If you are considering implementing social media into customer support options, keep in mind that 18% of customers expect an immediate response; it might be worth investing in social media management tools to help your support team out.
By Vladana Donevski · April 11,2022

Leave your comment

Your email address will not be published.


1 comment
Alex Muir
4 months ago
reply arrow icon
Thank you for taking the time to highlight the employment statistics in the restaurant industry. Question: Is a 7 million or 1 million increase in new restaurant jobs/employees expected by 2030? BACKGROUND # 3 The projected number of restaurant employees in 2030 is 17.2 million. (National Restaurant Association) Did you know that the National Restaurant Association expects the number of employees is going to reach a whopping 17.2 million by 2030? That’s an increase of more than 7 million employees over ten years! #25 1.6 million new restaurant jobs are projected to be created in the next ten years. (National Restaurant Association) According to estimates by the National Restaurant Association, there will be 1.6 million new job posts in the restaurant industry in the next decade. This corresponds with the projections of a growing population.