60+ Delicious Restaurant Industry Statistics - 2022 Edition

ByIvana V.
January 20,2022

Running a successful restaurant is a dream many Americans share. You can imagine how great it would be to be your own boss, have the freedom to choose your working hours and employees, and, of course, make good money as a hot-shot restaurateur. Unfortunately, the reality of running a restaurant business isn’t quite as peachy.

We’ve compiled this list of restaurant industry statistics to paint a realistic picture of what it’s like to run your own eatery. In it, you’ll find the answers to the questions you’ve probably been asking yourself if you’re seriously considering opening a place of your own. What’s the average lifespan of a restaurant? How much does a restaurant owner make? With such a high number of restaurants in the US, how can I succeed?

Read on to find out.

Restaurants Stats - Editor’s Pick:

  • There were more than 1 million restaurants in the US in 2020.
  • The restaurant industry employs 9.9 million workers.
  • 90% of guests check out a restaurant online before eating there.
  • A one-star increase on Yelp can drive a restaurant’s profit by up to 9%.
  • The average cost of replacing a restaurant employee is $5,864.
  • 27% of people who order food are willing to pay extra for fast delivery.
  • 51% of restaurateurs say hiring, training, and retaining staff is the biggest challenge they face.
  • 95% of restaurant owners say using technology improves the overall efficiency of their eateries.

General Restaurant Industry Statistics

There are more than 1 million restaurants in the US.

(National Restaurant Association)

How many restaurants are there in the US? According to a 2020 report by the National Restaurant Association, more than 1 million restaurants open their doors to the hungry public on a daily basis. With such an abundance, diners can choose from a wide selection of establishments, from high-end steakhouses to more affordable restaurant buffets, sandwich bars, taverns, and fast food places.

9.9 million people are employed in the restaurant industry.

(US Bureau of Labor Statistics, National Restaurant Association)

The latest data shows that there are more than 9 million people working in eateries across the USA, but this is a decline from previous years: In February 2020, this number reached 12.3 million, before the pandemic hit. Up until then, restaurant industry growth has been steady this decade, with the number of staff increasing by approximately 300,000 each year since 2011 when the industry workforce numbered 9.5 million people.

The projected number of restaurant employees in 2030 is 17.2 million.

(National Restaurant Association)

Did you know that the National Restaurant Association expects the number of employees is going to reach a whopping 17.2 million by 2030? That’s an increase of more than 7 million employees over ten years!

80% of restaurant managers started their restaurant industry careers as entry-level workers.

(National Restaurant Association)

The US restaurant industry appreciates people with experience. In fact, eight in ten restaurant managers worked their way up from low-level restaurant jobs. Having spent years in various positions learning how different aspects of a restaurant work, employees who have previously worked in the industry have a serious advantage over candidates from other walks of life in a job interview for a management position.

Nine in ten restaurants employ fewer than 50 workers.

(National Restaurant Association, Statista)

The National Restaurant Association’s 2020 report reveals that an overwhelming majority of US restaurants employ fewer than 50 workers. Other, bigger players in the industry include franchise and chain restaurants, which employ far greater numbers of people. According to Statista, in 2019, approximately 3.88 million people were employed by franchise businesses.

70% of US restaurants are single-unit operations.

(National Restaurant Association)

This restaurant statistic shows that most restaurants have only one location and fall into the small business category. The fact that most establishments exist in only one place and are run by small entrepreneurs is exactly what makes them so enticing to aspiring businesspeople.

More than 170 million people were food service patrons on any given day in 2018.


According to data by the Travel and Tourism Research Association, more than 170 million Americans visited some type of eatery per day in 2018.

Table service restaurants make approximately $300 billion in sales annually.

(National Restaurant Association)

The full-service restaurant industry refers to restaurants that employ waiters and collect the bill after you finish eating. The industry’s total sales have tripled over the last 25 years, but 2020 saw its sales fall by 30%, to just under $200 billion.

The restaurant performance index was at 97.5 in November 2020.


The restaurant performance index, which tracks the health and outlook of the restaurant industry, fell by 0.8% from October 2020 to 97.5 in November, as another wave of the pandemic hit the country.

Restaurant Digital Marketing Statistics

90% of guests check out a restaurant online before dining.


In 2021, restaurants without an online presence might as well be non-existent. Online reviews and ratings from previous visitors help modern diners choose where to eat from the millions of restaurants out there. It’s vital to get your establishment listed on Yelp, Trip Advisor, Google, and Facebook. Setting up an Instagram account where you can showcase your delicious dishes is also a great idea. But, of course, keeping your customers happy is the most important thing of all.

33% of people read other guests’ reviews before selecting a place to eat.


What your guests say about your restaurant can make or break your business. Upserve’s online review statistics show that a third of diners read about other visitors’ dining experience in a restaurant and make a decision about whether to eat there accordingly. Nowadays, people trust online reviews as much as they trust recommendations from friends.

91% of restaurant operators use Facebook to promote their business, while 78% use Instagram as well.


At the moment, Facebook is the most prominent social network for advertising a food business, with 91% of restaurateurs using it to attract new customers. From 2018 to 2019, Instagram use from restaurants more than tripled, rising from 24% to 78%. Geotagging and the possibility of sharing pictures of meals instead of written comments are quickly making Instagram the go-to social network for restaurant reviews.

75% of people would stay away from a restaurant that has negative reviews about its cleanliness.

(Business Wire)

A restaurant industry analysis conducted by Business Wire confirms the key role of hygiene in the food industry. If you don’t pay enough attention to cleanliness, you may earn your restaurant a highly detrimental negative review, which has the potential to drive away three-quarters of potential customers.

A one-star increase on Yelp can boost a restaurant’s profits by up to 9%.

(Harvard Business School)

In the 15 years Yelp has been around, it has become one of the go-to websites people consult before deciding where to eat. Restaurant social media statistics show that an extra star on this platform translates into an increase in revenue of between 5% and 9%. With this much profit on the line, it’s no surprise Yelp has been involved in a number of lawsuits by restaurant operators who feel they’ve been given undeservedly low ratings.

43% of customers are likely to leave a review after a positive restaurant experience.


Online reviews have a huge effect on how well a restaurant business does, but not every customer is going to leave one. Still, restaurants statistics compiled by ReviewTrackers show that a good experience makes customers more likely to leave a review about an establishment after they eat there.

Restaurant Review Statistics

77% of diners prefer peer reviews to critic reviews.


Before the era of widespread internet access, a positive critic review was a huge boost for any restaurant. However, those days are behind us as the majority of modern diners trust the reviews of everyday people more than ones written by professional foodies. They also seek those reviews out on multiple platforms, making it even harder for business operators to gain their trust.

33% of Americans would never eat at a restaurant with a rating lower than four stars.


Recently published restaurant review statistics reveal that a third of US diners deem restaurants with lower than a four-star rating unworthy of a visit. This is yet another reminder of the strong influence reviews have on the success of modern eateries.

79% of customers trust online reviews as much as they trust personal recommendations.

(Bright Local)

According to Bright Local, consumers put as much trust in online reviews as they do in personal recommendations. A staggering 79% of people don’t differentiate whatsoever between the judgment of a close friend or family member and a stranger online.

50% of consumers only trust online reviews that have been left in the past 14 days.

(Bright Local)

Bright Local’s restaurant industry statistics reveal that time is an important factor for consumers when reading online reviews. Almost half of restaurant-goers consider only those reviews left in the past two weeks to be relevant, meaning that a few bad recent reviews have the power to undo months or even years worth of positive ones.

61% of consumers learn about food online.

(Restaurant Business)

The internet has transformed our lives in countless ways. How we learn about food is definitely one of them. Reading blogs, scrolling through social media, and checking review apps is how 61% of consumers learn about new trends in food and discover new restaurants.

69% of millennial diners will take a picture of their food for Instagram before eating it.

(Social Media Today)

Dining-out statistics published by Fundera indicate that more than two-thirds of millennials eating out take pictures of their meal to post to their social media. They prefer to share these images over Instagram and Facebook. The ever-growing need for people to share everything about their lives can help you promote your business.

Restaurant Industry Employment Statistics

The restaurant industry makes up 3.8% of the total US workforce.

(US Bureau of Labor Statistics)

As of January 2021, the hospitality industry employs almost 3.8% of the US labor force. It may not sound like a lot, but let’s remember, that’s almost 10 million people, and were it not for the pandemic, it would be many more. It’s not just chefs and waiters; dishwashers, short-order cooks, prep cooks, line cooks, pastry chefs, bussers, servers, food runners, bartenders, wine stewards, kitchen managers, restaurant managers, hosts, and cashiers all contribute to restaurants running smoothly.

Almost six in 10 adults have worked in a restaurant at some point in their lives.

(National Restaurant Association)

Restaurant industry stats published by the National Restaurant Association revealed that nearly 60% of American adults have some work experience in the industry. With an abundance of restaurants, diners, canteens, pizza joints, and drive-ins across the country and minimum requirements for most positions, it comes as no surprise that so many people have tried their hand at serving tables or preparing food.

More than two thirds of all restaurants offer an employee handbook to their newly hired staff.


According to Toast’s restaurant industry statistics, 68% of restaurant owners provide their new employees with a handbook, 19% use online training, and 36% organize a formal 30-day check-in. A thorough onboarding plan and consistent employee communication have proven to be efficient methods of retaining high-performing staff.

More than 1.6 million teenagers worked in the restaurant industry in 2020.

(US Bureau of Labor Statistics)

Working in the food service industry is how a third of US teenagers earned their own money last year. The Bureau of Labor found that 1.6+ million teens worked in restaurants across the country in 2020, the same number as before the recession.

There are more managers of ethinc-minority backgrounds in the restaurant industry than in any other industry.

(National Restaurant Association)

The racial gap is quite obvious in some industries, with white people predominantly occupying managerial positions. However, restaurant business statistics show that this is not the case in the restaurant industry, where minority managers are more common than anywhere else.

4 million people are employed in quick-service restaurants.


Establishments in which customers get minimal table service and are expected to pay before they eat employ approximately one-quarter of restaurant industry employees work. Large franchises like McDonald’s, Wendy’s, and Burger King are the dominant employers in this portion of the industry.

The National Restaurant Association reported that more than eight million food service employees lost their job in 2020.

(National Restaurant Association)

Restaurant statistics inform us that restaurants lost more than half their employees last year, with a quarter of them coming back to the industry by 2021. Of course, the main reason is the COVID-19 pandemic, with millions of workers either being laid off or furloughed.

The average job tenure of a restaurant employee is just one month and 26 days.


According to a survey conducted by 7 Shifts, which included the data from 150,000 restaurants, it takes less than two months for restaurant workers to leave their job. Restaurant employment statistics show that employees working the counter have the highest churn rate, whereas managers are least likely to leave their job in a rush.

The average cost of replacing a restaurant worker is $5,864.


Many of us think of restaurant employees as expendable, but Toast’s research warns that the cost of replacing a staff member in a restaurant amounts to $5,864 on average. This is how these costs add up: pre-departure = $176, recruiting = $1,173, selection = $645, orientation and training = $821, productivity loss = $3,049.

The average shift of a restaurant employee lasts 6.4 hours.


Of all restaurant employees, chefs work the longest hours. According to 7 Shifts’ restaurants statistics, an average shift for a chef lasts 7.72 hours, while hosts and hostesses who cover only the busiest restaurant hours work 5.61 hours. Bussers and servers have similar shifts to hosts: 5.84 and 5.97 hours respectively.

Saturday is the most common day of the week for restaurant employees not to show up at work.


If you already own a restaurant, you know this restaurant statistic first-hand. This shortage of workers on Saturdays can be explained by rough Friday nights or the fact that the majority of people want the weekend off. It’s easier for restaurant workers to say they’re not feeling well than to admit they want to go to the beach with their friends or family. In order to plan their workers’ shifts better, restaurant owners use free scheduling tools that also help them reschedule shifts faster.

1.6 million new restaurant jobs are projected to be created in the next ten years.

(National Restaurant Association)

According to estimates by the National Restaurant Association, there will be 1.6 million new job posts in the restaurant industry in the next decade. This corresponds with the projections of a growing population.

Quick-Service Restaurant Industry Statistics

There were approximately 195,000 quick-service restaurant franchises in 2019, and the number rose in 2020.


Quick-service restaurants, more commonly known as fast-food restaurants, are incredibly popular among Americans. In 2019 alone, there were nearly 200,000 franchise establishments serving millions of customers across the country.

The quick-service industry generated nearly $300 billion in 2020.

(National Restaurant Association)

Thanks to their convenience and affordable prices, quick-service restaurants attract vast numbers of customers. Fast food industry statistics published by the National Restaurant Association revealed that, in 2020, this industry generated profits of nearly $300 billion, despite the pandemic.

24% of US adults consume at least three meals provided by the quick-service food industry every week.

(Brandon Gaille)

Our nation is big on fast food. With on-premise restaurants, drive-thrus, buffets, cafeterias, and take-out restaurants, how could we stay away from it? A quarter of American adults eat at fast food restaurants a minimum of three times per week.

36.6% of adult Americans eat fast food every day.

(National Center for Health Statistics)

Fast food statistics published by the National Center for Health Statistics reveal that the percentage of US adults who consume meals prepared by the quick-service food industry exceeds one-third. The same research indicates that men are more likely than women to indulge in fast food on a daily basis.

The average American family spends $1,200 a year on food prepared in quick-service restaurants.

(Brandon Gaille)

And the habit of eating at these easily accessible restaurants costs the average American household $100 a month, or $1,200 annually. The country as a whole spends $50 billion on quick-service dining every year.

50% of quick-service restaurants that include organic food in their offer have an average check size of $5-7.

(Franchise Help)

Fast food restaurant industry statistics show that half of quick service restaurants that mix up their offer and include a bit of organic food on their menu have an average check size of between $5 and $7.

The expected growth rate of limited-service restaurants for 2021 is 8%.

(National Restaurant Association)

Consumers love the convenience and affordability of limited-service restaurants. They can be in and out in a matter of minutes with a meal they didn’t have to prepare themselves. And as part of the pandemic recovery, industry statistics by the National Restaurant Association project an 8% growth rate for these establishments in 2021.

72% of limited-service restaurants added enhanced delivery and online ordering in 2020.

(Restaurant Dive)

Consumers love the convenience and affordability of limited-service restaurants. They can be in and out in a matter of minutes with a meal they didn’t have to prepare themselves. In order to provide an even faster, and, what’s more important, safer way to get food during the pandemic, 72% of quick-service implemented online and mobile ordering.

Online Ordering Statistics

26% of US consumers spend up to $25 per order when ordering food online.


When people use food delivery services, they tend to spend more money than when ordering the same food in a restaurant. Ordering a $20 meal will normally cost $25, since the delivery person needs to get paid, too. For a quarter of Americans, this is the average budget they stick to when getting meals delivered.

34% of US customers spend up to $50 per order when ordering food online.


Restaurant industry statistics by Statista show that another third of consumers are willing to splurge for double the previously mentioned amount and spend up to $50 on their delivery order.

86% of American adults order food at least once a month.

(Gloria Food)

With a plethora of restaurants offering food delivery services, Americans have grown accustomed to ordering in when they don’t feel like cooking or dressing up for a night on the town. As Gloria Food’s ordering statistics indicate, a whopping 86% of US adults get food delivered to their front door at least once a month.

57% of millennials say they have restaurant food delivered so they can enjoy movies and TV shows at home.

(Gloria Food)

The main reason for Millenials to order food is so they can eat while enjoying watching shows or movies in the comfort of their own home. More than half of the respondents in this age group indicated they enjoy staying in and watching TV shows and movies with their meal. Millennials are also the largest group of food-truck consumers.

27% of people who use food delivery services are willing to pay extra for fast delivery.

(Gloria Food)

From a customer’s perspective, there’s nothing worse than slow delivery. When people order food from a restaurant, they want it ASAP. In fact, they want it fast so bad that nearly a third are willing to pay extra for it, Gloria Food restaurants statistics indicate.

67% of customers who place orders online visit the restaurant more frequently than those who do not.


Even though it might sound counterintuitive, offering food delivery can attract customers to eat in your restaurant. Research by Cintl shows that 67% of customers who order from a restaurant online have a tendency to visit the same restaurant when they dine out. Timely delivery of delicious food can be a great calling card that will make customers want to see your in-house offer.

55% of people who use online delivery services are in the 18-24 age group.


Restaurant industry data on online delivery published by eMarketer suggests that more than half of consumers who use the service belong to Gen Z, whereas baby boomers make up only 17%.

54.8% of the budget Americans allocate to food is spent in restaurants.

(US Department of Agriculture)

A survey conducted by the National Restaurant Association reveals that slightly over half of the food dollars in America go toward restaurant spending. Nearly as much is allocated to groceries eaten at home.

Restaurant Industry Challenges

51% of restaurant owners say hiring, training, and retaining staff is the biggest challenge they face.


Some staff turnover is a normal occurrence in any industry. However, the restaurant business has a very high employee churn rate, and the majority of restaurateurs point this out as their second-biggest challenge in business, according to HubSpot research.

52% of restaurateurs say high operating costs are their biggest obstacle in business.


The same study, which included 1,253 restaurant owners, shows that the biggest obstacle they face is high operating costs. Groceries, employee salaries, taxes, rent, utilities - the expenses add up, leaving less of a profit margin than many expect.

Restaurant Technology Statistics

An overwhelming 95% of restaurant owners say the use of technology improves the overall efficiency of their establishments.


The verdict is almost unanimous: Restaurant operators agree that modern tech helps increase the overall efficiency of their businesses. From self-order kiosks to digital inventory tracking, there are now numerous gadgets that help both customers and staff enjoy the restaurant experience more efficiently. Indeed, 73% of restaurant-goers agree that technology enhances their dining experience.

67% of quick-service restaurant customers say they would like to be able to make an order by using a self-service kiosk.


Restaurant industry statistics from 2019 show that self-service kiosks are growing in popularity among fast-food restaurant customers. When eating in such establishments, time is of the essence. That’s why 67% of customers would like to speed up the process by placing their order through a self-service kiosk.

78% of restaurateurs say credit card processing is the most important POS feature for the success of their business.


Many modern consumers enjoy the convenience of paying with credit cards. To accommodate this, almost all restaurant operators introduced credit card processing a long time ago. According to Toast’s restaurants statistics, 78% of them name it the number one point-of-service feature contributing to the success of their business.

83% of customers say online reservations are “very important” to them.


Nobody likes waiting in line, especially when they’re hungry. That’s why the large majority of diners indicate online reservations are “very important” to them. If you don’t offer the option of reserving a table in your restaurant online, you’re missing out.

In 2020, 40% of all restaurants added contactless or mobile payment or payment through a custom app.

(National Restaurant Association)

Restaurant payment statistics reveal that using apps like mobile wallets jumped greatly in 2020, which is only understandable, as the pandemic forced us to avoid as many contact opportunities as possible. Cashless payment eliminates the need for interaction between staff and customers when paying the bill and increases the convenience of eating out.

46% of restaurant professionals think handheld devices are essential to their business strategy.


With the latest technology at the tip of their fingers, restaurant workers can quickly meet their guests’ needs. Taking an order at the table and instantly sending it to the kitchen, splitting the bill between guests, and letting guests sign open bills on event or company accounts are just some of the convenient options this technology enables. An industry report by Toast shows that nearly half of restaurant operators view handheld devices as helpful for improving the overall efficiency of their establishment, while 61% of diners agree with the statement.

Bars and nightclubs generate more than $24 billion every year.


According to Statista’s bar industry statistics, this sector is very lucrative, generating an annual income of $24 billion. Establishments that serve drinks to be consumed on the spot include bars, taverns, and nightclubs. Some 370,000 people are employed in this industry.

The operating income of an average coffee shop is 2.5% of net sales.

(Brandon Gaille)

Running a coffee shop brings in less revenue than running a food-service establishment. The former generates only a 2.5% profit margin, while the latter can make up to 15%.

The coffee shop market was worth $47.5 billion in 2019.


The latest available coffee shop industry statistics show that the coffee market increased in volume by 3.3% from the 2018 year to be valued at $47.5 billion. There are over 37,000 specialty shops that sell coffee in the US.

There are more than 15,200 specialized barbecue restaurants in the US.

(CHD Expert)

It could be said that there’s no food Americans love more than a good grill. And according to CHD Expert’s BBQ restaurant industry statistics, the country boasts more than 15,200 establishments that specialize in preparing meat this way.

58% of barbecue restaurants have been operating for at least five years.

(CHD Expert)

Americans love their barbecue - there’s no doubt about it. And when they find a place that serves it just right, they are loyal to it. The fact that almost 60% of these restaurants have a track record of five years or more in the business proves this.

Final Thoughts

We hope your dream of being a restaurant owner hasn’t died after reading our restaurant industry statistics. Our intention is to arm you with information about the current state of the industry so you can create your business plan accordingly. Now that you are aware of the restaurant industry market size, restaurant sales by month, the cost of hiring and retaining qualified staff, the importance of online reviews, and the latest technology used in restaurants, you’re better equipped to take the first step and make your dream a reality. We’re rooting for you!

Frequently Asked Questions
How many people are employed in the restaurant industry?

In terms of employees, the restaurant industry size fell to 9.9 million in 2020, although it employed 12.3 million people by the end of 2019. There are many roles one can take in the industry, and there are more opportunities for advancement than you might think. In fact, most of the managers in the restaurant business began their careers in low-entry jobs and worked their way up the ladder.

How long do most restaurants last?

Even though the restaurant failure rate is high, it’s not true that 90% close within the first year, as is commonly claimed in commercials and on the web. A longitudinal study conducted by two economists using data collected by the Bureau of Labor Statistics shows that only 17% of restaurants close in their first 365 days. These results give a much more optimistic picture; the average lifespan of a restaurant is 4.5 years, which is slightly longer than in other service industries where businesses close after 4.25 years on average.

How much does a restaurant owner make per month?

Restaurant industry financial statistics indicate that restaurant owners usually make around $60,000 a year, which makes their monthly income some $5,000. However, depending on a number of factors like the location of the restaurant, the number of employees on the payroll, the cost of groceries, and so on, they can earn anywhere between $29,000 and $153,000 a year.

How much do restaurants make?

Many people dream of running their own successful restaurant and imagine that they’ll make a fortune, but few know that the average restaurant revenue amounts to a profit margin of only 3-5%. Even though in some cases the profit margin can be as high as 15%, it still takes a lot of effort to operate a lucrative food-service business.

How many new restaurants open each year?

In 2018, there were 13,251 new restaurants in the US, according to Statista. With a 2% increase in comparison with the previous year, the restaurant industry reached 660,755 businesses.

What percentage of restaurants fail?

As we’ve said before, the restaurant success rate isn’t great, but the situation isn’t as grim as some sources make it out to be. A thorough study based on 20 years’ worth of Bureau of Labor Statistics data shows that only 17% of restaurant businesses fail within the first year.

What is the average restaurant size?

The average American restaurant has fewer than 50 employees. Physically, the average restaurant can range from 1,000 to 6,000 square feet in size.


About the author

Ivana is a staff writer at SmallBizGenius. Her interests during office hours include writing about small businesses, start-ups, and retail. When the weekend comes, you can find her hiking in nature, hanging off of a cliff or dancing salsa.

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Businesses had to fulfill increased orders for items such as yoga mats (146%), stationary bikes (170%), free weights (181%), and weight benches (259%). The global fitness equipment market is predicted to grow to $14.7 billion in 2028. (Fortune Business Insights)  Fitness industry trends and statistics show that the market for exercise equipment is currently valued at $10.7 billion, and forecasts show that it will grow at a CAGR of 4.6% in the next seven years. The fitness apps market is expected to grow by $1.68 by 2024. (Business Wire) Forecasts for the fitness apps market are bullish, and the estimated CAGR between 2020 and 2024 is 12%. This software niche’s most crucial driving force will be the increased use of wearables that track your physical performance while exercising. In 2019, there were around 6.7 billion visits to US health clubs. (IHRSA) Fitness industry trends and statistics show positive trends for the industry’s future, as Americans are willing to dedicate time to their health and exercise. More than 27.3 million people visited a gym more than 100 times during the year, while 17.8 million went more than 150 times. On average, Americans pay $52 for a gym membership. (IHRSA) Around 25.9 million Americans, which roughly is two out of five gym members, pay less than $25 per month for their membership. However, a significant number of people - 8.2 million, in fact - are willing to pay more than $100 for a gym membership each month. Thanks to that, health and fitness industry statistics show that the average monthly membership is quite high. A home gym costs between $1,400 and $5,000 to equip. (ACMS’s Health & Fitness Journal, IHRSA) It’s not hard to see how the COVID-19 pandemic influenced how people exercise. Working remotely made it easier for people to join online live or pre-recorded training sessions and exercise at home. Therefore, many were interested in amping up their at-home exercising, either through affordable bodyweight programs, or by decking out entire rooms with workout gear. 68% of Americans plan to continue using online fitness services. (IHRSA) Online fitness industry statistics show that the pandemic forced people to adjust to the new norm, and most Americans tried out fitness apps and video-guided exercises. Just under a third of them also participated in a fitness challenge to keep their exercise regular. 94% of Americans plan to return to their gyms. (IHRSA) Americans are keen to increase their physical activity again, and 88% are confident in safety precautions taken in their workout establishments. People with preexisting conditions are at an elevated risk of COVID-19, but 60% of them also said they want to exercise more, albeit in safer conditions. Fitness Demographics Between 2010 and 2019, women’s gym attendance has risen by 32.2% and men’s by 23.2%. (IHRSA) Americans are increasingly getting conscious about their health and physical exercise. Unfortunately, due to the COVID-19 pandemic, 2020 remains an outlier year for fitness clubs and gyms. Luckily, most men (51%) and women (65%) have a goal of increasing their physical activity, so gyms can also expect some of them to return. Men pay $54 on average for their fitness and health club memberships, while women spend $50. (IHRSA) Men are generally more likely to pay a premium price for club memberships. Statistics on the fitness industry show that more than 65% of people that pay more than $200 per month are men. Women are more conscious about their spending as less than 50% pay more than $100 per month. Millennials make up the largest share of fitness and health club members in the US, at 35%. (IHRSA) Gen X and Baby Boomers are the next age groups that are frequent attendants of fitness and health clubs at 22% and 21%, respectively. Gen Z and the Silent Generation make up 16% and 6% of all gymgoers. However, fitness industry growth statistics show that the last two are among the most growing age groups attending health clubs. The 6 to 17 age group had the highest increase in memberships from 2010 to 2019 - 69.81%. (IHRSA) Health clubs have been attracting more younger adults and children. These generations are followed by 55 to 64-year olds at 42.48% and people older than 65 at 34.16%. Hispanic people contributed the most to gym and fitness club membership growth, with a 94.5% increase in signups. (IHRSA) The numbers of Black and Caucasian gym members have also increased by 24.7% and 25.6%, respectively. Fitness equipment industry statistics show that treadmills are the most popular exercise machine across all ethnic groups, followed closely by free weights. The largest demographic with health club memberships in the US are Caucasians at 66.3%. (IHRSA) Hispanic people follow them, with 12.78%, then Black people (12.3%). People of Asian/Pacific Islander ethnicity contribute 7.19%. Fitness Industry Analysis - Job Prospects In 2020, the median wage of a fitness instructor and trainer was $40,510 per year. (US Bureau of Labor Statistics) As reflected by gym industry statistics, this is a job where employers commonly accept people with practical experience rather than formal education. Most people in the industry start on a payroll of a small business. As you continue to work, you can specialize and get appropriate certification for the type of training you are holding. The most common fitness instructor certifications are for strength training, yoga, and kickboxing. The job market for fitness trainers in the US is expected to grow by 39% between 2020 and 2030. (US Bureau of Labor Statistics) Fitness industry growth is projected to create around 69,100 job openings for trainers and instructors yearly on average for the next ten years. A significant portion of those job positions is expected to result from part of the current workforce retiring and moving to other industries. Before the pandemic, in 2019, the fitness industry served more than 184.5 million members. (Statista) The industry almost doubled in the decade preceding 2020, as it grew from 119.5 million members in 2009. The number of fitness and health clubs in the US dropped to just over 32,000. (Statista) Before 2020, there were more than 41,000 fitness establishments in the US. Unfortunately, a significant number had to close down. On the plus side, as the country recuperates from the pandemic, the fitness industry growth rate shows an increasing demand from the public that can’t wait to return to their regular exercise regiments. Fitness Industry in Europe The European fitness and health club industry is a $36.5 billion market. (Statista) The European fitness industry includes everything from sports to gyms and even fitness apps. The sector had 63 million customers across the EU in 2019. The e-health segment of the industry is also on the rise, netting more than $537.8 million in the UK and around $509 million in Germany. Germany and the United Kingdom have the highest fitness revenue in Europe, with $6.3 billion each. (Statista) Fitness industry market research shows that Germany and the UK have significantly larger fitness markets than the other European countries. France has a $2.9 billion market while Italy and Spain sit at around $2.7 billion each. 28% of EU residents exercise more than five hours per week. (Eurostat) Unfortunately, 28% of EU residents don’t exercise at all. Another 17% exercise between three and five hours per week and 27% up to three hours. Over 90% of Romania, Denmark, and the Netherlands’ population participate in physical activity outside of work. On the downside, fitness industry stats show that Portugal and Croatia are on the opposite side of the spectrum, with only 45% and 36% of people taking the time to exercise, respectively.
By Dusan Vasic · December 08,2021
Not too long ago it would have been difficult to imagine sales reps who didn’t have face-to-face meetings with potential customers. But the world has changed. Everything about the way we travel, work, and spend looks different today.    The latest sales statistics highlight some of the market turmoil caused by the pandemic while showing the acceleration of digital transformation as well as promising growth trends and soaring sales figures in individual industries. The following stats will walk you through specific sectors and point out some of the more surprising and interesting sales facts. Salest Statistics Breaktown - Editor’s Choice: AI adoption by sales teams rose by 76% since 2018. An average of 18 calls is needed to connect with buyers. 60% of contacted buyers reject the offer four times before saying yes. 57% of people prefer buying from sales representatives who don’t hassle them. Handgun sales in October 2020 rose by 65% when compared to the same period in 2019.  Video game sales amounted to $4.93 billion in July 2021, marking a 5% year-over-year increase. Toilet paper sales and fun facts about spending in the US show that demand for this product rose by 845% in 2020. 60% percent of sales reps increased their number of virtual meetings since 2015. (Salesforce) Even before the pandemic, virtual sales were on the rise, with many sales representatives reporting that they touch base with prospective customers and existing clients via video chat rather than traveling to meetings and lunches. Perhaps unsurprisingly, 62% also said they spend more time on their computers, tablets, and smartphones than they did a few years ago. These sales trends tell us that virtual selling is here to stay.        AI adoption rose 76% since 2018, with 37% of sales teams now using it. (Salesforce) As is the case in many industries, the acceleration of the digital transformation process is evident in the sales sector. Artificial intelligence or AI is one of the technologies that’s being rapidly adopted, with 37% of sales teams implementing these advanced tools globally in 2020. That marks a 76% increase since 2018. According to recent sales statistics, 77% of sales leaders and 84% of sales ops professionals claim their digital transformation has become more rapid since 2019. The AI tools also help power CRM software, which is crucial for managing customer relationships.  The use of smart sales tools has gone up by 300% since 2017. (Membrain) The substantial increase in both the types and the use of sales technology tools is being fuelled by online purchasing. Sales stats from 2017 reveal that most organizations at the time used only two main tools: CRM software and online meeting tools. Two years later, leads list/database, social selling, account targeting, and skills training and recruiting were added to the list. With six tools in regular use, the sales sector started to see more opportunities for leveraging technology to better cater to customers.  91% of consumers would like to see interactive content in marketing emails. (Hubspot) A Litmus report dubbed 2021 State of Email reveals most respondents feel that only interactive content in marketing emails can get their attention. However, only 17% of marketers actually use such content when advertising their products or services. Depending on your target audience and relevant sales information and analytics, you can add interactivity into your emails by including an embedded video, animated GIFs, a form, faux video, or carousel. Think about creative SMS content, too, or employ mass text software to help you create one with catchy phrases.  An average of 18 calls is needed to connect with buyers. (Gartner) Reaching potential buyers isn’t always easy. Consumers are generally suspicious when it comes to calls from sales reps and tend to avoid them by hanging up or not answering the phone at all. Likewise, only 23.9% of sales emails are opened, and others usually end up in a bin. The sales numbers indicate that more investment is needed into technologies that help locate potential buyers and improve the quality and quantity of communication. 60% of all contacted buyers reject the offer four times before saying yes.  (Invesp) Follow-up calls can make all the difference. But almost half of the salespeople (48%) never make a single follow-up attempt. Statistics that expose this passive trend among sales reps also indicate that consumers tend to change their minds if called at least four times. An astounding 60 percent of contacted prospects agree to buy a product or service during the fifth call, according to sales follow-up statistics compiled by the US consulting company, Invesp.  57% of people prefer buying from sales representatives that do not hassle them. (Invesp) Even though follow-ups are essential for convincing customers to purchase your product, more than half of the respondents said they prefer buying from sales representatives who aren’t too pushy. Salespeople have a reputation for hassling potential consumers, and these figures show that they would improve their chances of making a sale if they change their approach.  70% of businesses agree that retaining customers is cheaper than acquiring new ones.  (Invesp) Prospecting statistics reveal that even though most newly established businesses have to focus on acquiring new customers, the long-run focus should be on retaining them. Namely, it costs five times as much to gain a new buyer than to keep an existing one. Unfortunately, despite the convincing figures in favor of focusing on retention, only 40% of companies and 30% of agencies cultivate the same approach to acquisition and retention.  The American auto industry was showing signs of recovery in the summer of 2021, with nearly 1.2 million cars sold in July. (Goodcarbadcar) Following a sharp decline that saw sales plummet from 17 million in 2019 to just a little over 14.5 million in 2020, the car industry started showing signs of recovery by mid 2021. But according to United States car sales statistics, the positive trend failed to extend into the spring, with only 589,743 automobiles sold in October. Those are the lowest monthly sales figures in years.  California accounts for the highest number of car sales in the US. (Statista) Research from 2019 shows that the state of California registered more than 14.8 million automobiles that year alone. The state is also the biggest market for electric vehicles, plug-in hybrids, and for used car sales. Statistics by state reveal that Texas had the second-highest number of automobile registrations, with just over 8.3 million cars registered. Texas is followed by Florida (7.8 million) and New York (4.4 million). Handgun sales in the US in 2020 rose by 65% compared to 2019. (Statista) The US gun industry is having a good pandemic, with Americans buying handguns in record numbers. Research shows that in October 2020, around one million handguns were sold, marking a 65% increase compared to the same period in 2019. Gun sales statistics also reveal a spike in handgun sales in June 2020, when 1.511.710 items were sold. The American trade book market recorded a 9.7% increase in revenue in July 2021. (Association of American Publishers) During the pandemic-induced global lockdowns, many people turned to books. Perhaps unsurprisingly, book sales generated $750.7 million in revenue in July 2021. Reading once again became a favorite pastime in many American households, who contributed to the 9.7% growth in this sector, compared to July of 2020.  According to book sales statistics, eBook revenues in July 2021 went down 16% compared to the same period last year. Meanwhile, Paperbacks went up by 30%, generating $274.3 million in revenue. Video game sales amounted to $4.93 billion in July 2021, marking a 5% year-over-year increase. (Statista) Video games had a huge 2020 with more people than ever buying and playing games during the pandemic. Sales soared to $177.8 billion - an increase of 23.1% from 2019. The future looks equally promising, with some forecasts suggesting that the global gaming market will be worth $268.8 billion by 2025. Video game sales statistics for the US market in 2021 show that the industry is maintaining its upward trajectory. 2020 has seen a significant decline in draft beer sales, while canned beer sales went up. (NBWA) The forced closures of bars and restaurants during the pandemic had a significant impact on alcohol sales. Draft beer’s share of total volume declined from 10% in 2019 to around 6% in 2020. Beer sales statistics also show that demand for canned beer rose from 60% in 2019 to 67% in 2020. At the same time, sales of beer in glass bottles remained relatively unchanged, accounting for 29% of the market share in 2019 and 28% in 2020. Toilet paper sales in the US spiked by 845% in 2020. (Business Insider) Toilet paper hoarding in 2020 resulted in a spike in sales of 845% in March 2020, compared to 2019, with a total of $1.45 billion sold in a single month. In March 2020, 73% of all grocery stores ran out of toilet paper. By May, that figure dropped to 48%. Toilet paper sales statistics in 2020 exposed a somewhat disturbing and equally commercial side of consumer behavior in times of crisis.  Girl Scout cookies sales amount to around $800 million during each cookie season. (Girl Scouts) Selling Girl Scout cookies has been a tradition in the US since 1912 and has become a lucrative business for many. Girl scouts sell about 200 million boxes of cookies each season and earn nearly $800 million in revenue. According to mouth-watering girl scout cookie sales statistics, the most popular variety is Thin Mints, followed by Samoas, Caramel deLites, and Tagalongs/Peanut Butter Patties.  Sales: the Bottom Line In the choppy waters and hazy horizons of the pandemic-hit world, steering your business in the right direction isn’t easy. There are many challenges facing sales teams and managers, especially when it comes to locking down customers and promoting products and services. On the other hand, some industries are doing better than ever. Business sales statistics show that demand for canned beer, video games, and guns has never been higher. But that doesn’t change the fact that the future is uncertain for everyone, and the new business world is yet to shape out.
By Danica Djokic · November 10,2021

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