Types of CRM Software: Which One is Right for You?

Types of CRM Software: Which One is Right for You?
ByDanica Djokic
October 08,2021

As technology evolves, our ways of working and running a business change rapidly in an everlasting push for more efficiency and productivity. When you apply that principle to customer relations - a key factor for most businesses - you get Customer Relationship Management tools. As your business grows, adding customer data manually to sheets, or worse, notepads, will inevitably become futile. That’s where CRM tools come in to save the day.

Let’s Get Started: A CRM tutorial

Not all CRM systems are the same, so having a clear picture of the different types of CRM can help you choose the best way of managing vital customer, prospect, and lead data. Congrats on deciding to use one in the first place! A good CRM can make a difference in your relationships with customers, boost your CLV (Customer Lifetime Value), and promote business growth.

According to CRM statistics, companies that use such systems successfully have improved their sales by 29% on average. Employing such an ecosystem for customer data, along with a set of far-reaching solutions, brings a whole new dimension to company life. CRM approaches rely heavily on sales forecasting, lead management, and dashboard-based analytics. The best CRM tools for your small business can help you organize and grow your customer base. Their most important asset is that the software can turn data into valuable insights you can then translate into transformative actions for your business.

Different CRM Software 

One of the uses of a CRM is benchmarking your business against the best companies out there. Still, you don’t want to use the first option you come across, as there are many types of CRM software, and their benefits vary greatly. All customer relationship management programs fall into one of the five main buckets: Operational, analytical, collaborative, campaign management, and strategic CRMs. Let’s dive into the details of each:

Operational Customer Relationship Management

If you’re running a business and both you and your staff are overwhelmed with the administration, data entry, syncing, and updates, we feel you. Workflow automatization would be a game-changer for your company: Having all the information in one place would help avoid miscommunication, and facilitate marketing, sales, and service processes. This, in turn, would take much of the manual burden off your employees’ shoulders. The hero you need is an operational CRM. 

To ensure that everything goes smoothly, such CRM systems leverage the following tools:

  • Marketing automation
  • Sales automation
  • Service automation

The automatization of manual tasks frees up valuable time for much more complex tasks your employees need to tackle. For example, coordinating email campaigns, reaching out to potential customers, and distributing content can all be easily streamlined using CRM software. Different sales processes that help bring consumers on board, as well as communication with customers via live chats, email, and other customer service tools can also be delegated (partially or in full) to the right software.

Businesses that can benefit from these types of CRM products include those with more linear sales processes and those in need of help with sorting out and storing customer data. Real estate companies, in particular, can benefit from specialized operational CRM software to boost their productivity and profits.

Analytical CRM

If streamlining sales isn’t your top priority, but you’d rather focus on using customer data to understand your audience better - say, their shopping habits - then analytical CRM software might be just the thing. Gathering information about your customers can get you insight into their preferences, trends, and behavioral patterns. The crucial components are:

  • Data warehousing
  • Data mining
  • OLAP tools

Using analytical CRM tools enables businesses to store customer data in a single, easily reachable place and, more importantly, track and analyze it for patterns and trends. OLP stands for Online Analytical Processes and can help you realize when, how, and where your customers reach out to your company and its platform. This information can be further applied in marketing strategies that target specific customer categories.

When choosing your fighter in an operational CRM vs. analytical CRM duel, keep in mind that the first focuses on facilitating relationship-building and maintaining tasks, whereas the latter attunes to the data you have on your customers to help you develop business strategies. Both types of CRM could benefit your company, but if you want to focus on pinpointing your audience’s needs, an analytical CRM is what you need.

Collaborative Customer Relationship Management

The third major CRM type deals with the gathered information in a different manner. Namely, this breed of CRM emphasizes collaboration and customer support services. It allows the various teams in your organization to share data and improve cooperation between departments such as marketing, sales, and support. This type of software use the following tools:

  • Interaction management
  • Channel management 

Using collaborative CRM products will help your business better cater to its customers through different channels: live chat, e-mail, phone calls, or social networks. Determining the best communication channels isn’t the only thing this CRM type can help with: Tracking interactions between the company and its customers using logs gives all relevant departments insight into the minutiae of support processes. 

Keeping in mind that 33% of Americans think about changing their provider for something after only one poor customer service experience, employing this type of CRM can be crucial for companies that are still in the process of establishing a loyal base.

Campaign Management CRM

One of the five important types of CRM, useful for strategies of all kinds and yet often overlooked, is a campaign management CRM. It mixes the functionalities of operational and analytical systems in the service of sales or marketing campaigns. Running campaigns wouldn’t be possible without gathering, organizing, and analyzing data to distribute the content to the right people, and these CRMs make that process much more streamlined.

Strategic CRM

By constantly learning about its customers and adjusting to meet their needs, businesses can boost their profits and establish themselves in a given market. To that end, the main goal of strategic CRM software is to use data for forming and implementing business strategies to foster long-term customer relationships. Instead of predicting customer needs, this type of CRM lets the customer inform the business strategy.

Bottom Line

Different types of CRM systems help businesses speed up operations, handle extensive data, share it among departments, and create and execute business strategies. They all serve the same purpose - helping your business grow and minimizing manual labor - but have different approaches to achieving that. In the ever-lasting competition between companies to win clients, choosing the right CRM software can be a game-changer.

FAQ
What are the top 5 CRM systems?

The top five CRM systems include Zoho CRM, HubSpot, Freshsales, Zendesk Sell, and Salesforce. When choosing from the CRM software on the market, consider its five types and your business needs.

What are CRM tactics?

Tactics that you can implement to boost customer relationship management are aimed to improve consumer satisfaction and retention. The five types of CRM software we listed above each take care of one crucial aspect of this process. However, there are some general things every company can try along with implementing a good CRM. First, personalize your services and don’t treat your customers as numbers, but as people. Second, effectively use social networks for reaching out to your target audience, and third - constantly update, assist, and engage with your customers.

What are the 5 steps in the CRM process?

Creating a personalized customer experience happens in five main stages: 

  1. Reaching a potential customer by generating awareness of your brand
  2. Customer acquisition
  3. Conversion (converting leads and prospects into customers) 
  4. Customer retention through top-notch customer support tools
  5. Customer loyalty
What are 3 types of CRM?

The main types of customer relationship management software are operational, collaborative, and analytical CRMs. Other than these three, there are also campaign management and strategic CRMs.

More from blog

The consumerist society we live in has no time for subpar advertising. Businesses need to stand out from each other to remain competitive and spread the word about their brand and products.  Having an informative and easy-to-navigate press kit is a way of compiling all the relevant facts, figures, and photos about your business so that journalists can cover your product easily. We’ll explain how to make a press kit and make the hectic daily tasks of journalists more manageable. Give our guide a read and see if you can get some ideas for boosting your business this way.  The Evolution of the Press Kit Good press coverage starts with providing the correct information in a timely manner. A press or media kit is a document that showcases all the assets of your business and products: essential information and figures, relevant photos and videos, logos, and other data necessary for journalists to learn about your brand. A well-designed electronic press kit or  EPK with product samples is a keystone of successful advertising.  Components of a press kit haven’t changed much, but the format has evolved over the years. In the beginning, companies distributed them in the form of a floppy disk with promotional materials and brand information, packed alongside a newspaper or magazine. Press kits soon became available as PDF files attached to emails, but as you can imagine - PDF documents are not exactly journalist-friendly. They tend to be clunky, aren’t indexed by search engines, and you can’t update them with new information quickly.  That’s why switching to modern electronic press kit formats was a huge step forward. EPK can be stored on your online newsroom or company’s website so that it can be easily reachable. Many companies have them available on CDs, DVDs, or USB flash drives. Instead of digging for information, journalists can craft a story with a quick glance at your EPK. So, why not use cutting-edge technology to make your business shine?  Press Kit Know-How A neat and digestible press pack that contains all the information relevant to your business is essential for boosting sales and brand awareness. Here’s how to make a press kit that will help you showcase your product and mission to the journalists and, therefore, to a broader audience. Find your inspiration Whether you already have an idea or wish to start from a blank canvas, the internet has you covered. Numerous websites offer professionally designed artistic templates available for editing; Canva, Envato Elements, and Creative Market are just some of the big names that provide users with customizable and downloadable press kit templates that can pique everyone’s interests.  All you have to do is search by platform, aesthetic, color, task, or mood to get the free sample document. Then just download it, and open it in your editor of choice. Make sure to change the font, size, or sub out the imagery for a handcrafted feel. There you can also take a look at some of the most representative examples of EPK files and see if you can get some inspiration. Some websites even offer the option of creating your own logo. Once you pick your style, you’ll be up and running in no time.  What does a press kit include Now that you’ve got the ball rolling, it’s time to update and personalize all the sections within the EPK template. Here’s how: Make sure to input your contact information, website, email address, location, and telephone number; most journalists will probably want to reach out to you to get more details or clarification about some of the sections. A good idea will be to include the contact of your marketing manager, if you have one so that they can provide all the necessary data upon request. We recommend posting social handles in this section so that you can be tagged in the story once it goes live. Digital press kits should include a brief company overview that will showcase your mission and achievements. Post a 50-to-100-word description on the top of the front page that will explain your business’ background, products or services, mission, and goals. Some of the helpful information you might want to add are the founding date, target market, locations of your branches, and company size/number of employees. Company facts are a must; including at least ten bullet points in your press packs will make it easier for journalists to tailor their stories. Making a basic press kit requires only the most important information and figures about the company, telling statistics such as revenue growth or the number of customers you serve. You can talk about products, employees, clients, milestones, and sales that best represent your brand.  What is a company without its workforce? We’re pretty sure that the journalists who research your brand would appreciate and welcome a more personalized approach to a media kit. That’s why you should include team member bios with the individual's career history and achievements. Start with the CEO, president, executive managers, and then move on to the others involved in the product making and selling. To customize the press kit template, add professional headshots. Finally, don’t forget to check your grammar and spelling before you post anything. Adding appropriate spelling and capitalization of your company’s name would also be a valuable asset to your EPK. Make sure to specify how you want it to be printed to avoid misspelling and confusion. Product Information That’s why we’re all here, right? The focal point of your media kit should be the products and services that you offer to potential customers. Since you need journalists to land free promotions, you can make their job easier by including clear and simplified descriptions of what you’re selling. List all the features that set your product apart and display all of the pricing tiers.  When you create a press kit for your enterprise or startup, listing all the valid prices won’t be enough. The ever-changing nature of the market requires constant checking and updating of the fees, features, promotions, and sales. If you’re sending physical press kits, pack product samples with them to make an impression, especially if you’re selling cosmetics.  Branding and Media Assets Content publishers will appreciate it if your press pack contains high-resolution and downloadable logos and marketing images of your brand, along with branding guidelines. A good idea would be to have those with a transparent background and different shapes and sizes so that they can be used right away, without much ado.  Another thing that a well-designed press kit should provide is links to media assets such as positive media mentions, high-resolution photos of the products, professional videos, testimonials, interviews, and other sources. They should be downloadable or grouped in a file-sharing service for hassle-free use. Make sure you neatly label them and mark folders. Let’s not forget the most critical asset - past press releases, as they can give insight into the background and context of your business. Miscellaneous  Every PR campaign is different; creating a press kit can go in different directions depending on the product and service type, business goals, and market characteristics. If you adapt it to your audience’s interests, you can get a more specific response and target potential leads better. For example, an EPK for bands should contain additional materials such as discography, tour dates, and recordings of the band performing. An artist’s EPK has to include past exhibitions, images of previous artworks and installations, and art samples.  Another good idea would be a list of noteworthy awards and recognitions that can showcase your brand properly. Having nonprofit and volunteer involvement on your press kit page would set your business apart by showing that profit is not your only goal and your company is also socially responsible. Finally, some brands like to encompass their mission statements and quotes in articles and reviews. Remember to put in only the essential extras as journalists are usually in a rush and just skim through the content searching for important information. How to Promote Your Press Kit Now that you’re all set and have all your promotional material packed in the media kit, the next step would be to make sure it is easy to find on your website. One option is to distribute your press kit. In a world of digital technology, there are many electronic services that make their distribution easier and give old-fashioned  a boost. If you prefer traditional ways, here are some tips to get more press coverage;  Send your digital media kit to influencers and bloggers to share and discuss with their audiences; Distribute it to the newsroom channels, but make sure to send it directly to journalists too, as newsrooms might not cover the story.  Promote your press kit on social networks you have access to, with one or more photos attached and a brief and catchy description. Consider investing in targeted ads on social media to reach specific news networks.  Publish your press kit on a webpage under the “press” tab in the navigation menu, as this allows interested journalists to find the information on their own. Putting together a press kit is a daunting but rewarding task. You need to have eye-catching content, engaging photos and videos, relevant information briefly packed in a well-rounded package, and a detailed product description. Having a media kit is just the first step that’ll make it easier for journalists to understand and pass on your story. However, it’s up to you to amp up the press coverage for your business by reaching out and distributing it wisely.
By Danica Djokic · October 15,2021
If you’re just starting your PR journey, you are probably brimming with questions. What must every press release contain? How long should a press release be, ideally? For answers to these questions and more, you’ve come to the right place. In the following article, you will find some useful basic guidelines that should help you ace all of your press releases. Length is one of the most common questions and concerns people have when it comes to press releases. That is why we’ve decided to break it down for you and go through some other do’s and don'ts of creating a perfect press release. As you already know, a press release is a short informative news story written by a public relations specialist and designed to arouse the attention of journalists and publications. We already said it should be short, but what exactly does that mean? In general, when writing a press release, you should keep it somewhere between 300 and 400 words and fit it on a single page. It might not sound like much, but it will give you just enough space to include all the critical information while keeping the reader’s attention. According to research, editors and reporters spend from five to ten seconds on average reading a news release before deciding whether to publish or dismiss it. Therefore, you need to make sure to keep your press releases short and sweet.  Press Release Guidelines Before starting to write a press release, there are some questions you should ask yourself.  Does your story include any newsworthy material? Will it be of interest to your target audience? Will the reader actually care about it? It might sound a bit harsh, but the sooner you get to the bottom of these questions, the better the chances of meeting your goals are. Here are a few tips to help you stay on point. Focus on answering the most important questions Your press release needs to be informative but also appealing to the reader. It should be all about answering the who, what, when, where, why, and how questions in a couple of concise paragraphs. Avoid the unnecessary fluff When creating press releases, there’s no need to include every single detail that comes to your mind. It will just divert the attention from what’s really important, and you might overwhelm the reader with unnecessary information.  Create a pyramidal structure An online press release should always start with a hook that will intrigue the audience and make them want to continue reading it. You should start the story with the most important details and make the headline stand out to let the journalist know your press statement is worth reading.  Make sure your grammar is on point Spelling and grammar mistakes are an absolute turn-off when it comes to any official documents. Once you come up with the press release structure and finish your article, make sure to do proofreading and check your piece for any possible mistakes. In case you need help with that, there are some really good grammar checkers around you, and some are even completely free to use. Think of the long-term strategy Every press release you publish might be a groundbreaking step in your business development. It can help you enlarge your media contacts database and get broader media coverage. If you wish to promote your business on social media platforms but don’t know how to do it the right way, you can seek assistance from a press release distribution service.
By Nikolina Cveticanin · October 11,2021
Press releases used to be sent out exclusively to journalists and editors who would then judge whether the news they contained was important and interesting enough for the readers to be published by their newspaper. Within the past two decades, however, social media platforms have progressed to become a significant part of our lives. They have drastically changed the way people communicate, and they have transformed the press release into one of the most valuable marketing tools companies can use to communicate directly with their target audiences. What Is a Press Release? A press release is a short news article written by a PR professional and made visible to the targeted audience. It is also called a media statement or news release, and its main goal is to catch the attention of journalists and online publications and raise awareness about a specific subject. Nowadays, anyone can easily create, publish, and distribute a press release thanks to a large number of press release distribution companies that have made this service available to an unprecedented number of people.  This is great news for small businesses because there are many benefits of writing press releases your company, too, can take advantage of: Instead of just being used to introduce a new product or a service, press releases can now be employed to enhance your SEO strategy and help your company connect with investors, customers, and (prospective) employees.  An online press release is an excellent form of direct communication with the target audience without any third-party involvement.  And finally, one of the greatest things about online press releases is that they’re easy to access, and they represent a permanent piece of a company’s public record. How To Write a Press Release Before writing a press release, consider a few points.  The most important thing is to determine what it is that you want the press release to accomplish. Is it just a promotion of a new product, or do you maybe wish to add subscribers to the company’s newsletter?  You should also ensure to answer the 5W1H questions: who, what, when, where, why, and how. Once you have all that information sorted out, you can start writing your press release. The main elements of a press release are: Contact information. The standard press release should begin with the name, phone number, and e-mail address of the person who wrote the release. The headline. Probably the most important part of a press release. This is where you grab your readers’ attention, and you need to make sure it’s newsworthy and intriguing. Brief summary. This should be a short, one-line summary of the press release. And like the headline, it should be catchy and motivational. The body. The first paragraph of the body should contain the location and the date stamp. The rest of it should answer all the questions a reader might have about the product or service you are presenting. Call to action. A press release template usually ends with a call to action, an invitation for the reader to participate in the announced event or test the product. What Makes a Good Press Release? Apart from the basic elements every press release should have, there are also some details you shouldn’t forget about and tricks that can make it stand out. A press release should be concise and informative. It should only contain newsworthy information with straightforward writing, without any jargon or grammatical mistakes. Find a good grammar checker and review the text prior to publishing it. If you wish to know not only how to do a press release, but how to do it properly, here’s another tip: Make it scannable. To do so, you can use bold letters, bullet points, underline sentences, or add some other elements that make it easier to read. Another thing that can help you out is including images in your press release. Various studies have shown that a press release with an image has seven times more chances of being picked up than the ones without it.
By Nikolina Cveticanin · October 08,2021

Leave your comment

Your email address will not be published.


There are no comments yet