15 Vending Machine Profit Statistics That Will Make Your Day

ByDanica Djokic
March 01,2022

Vending machines have always been a convenient delivery mechanism for everything from food to coffee. That’s because these machines enable the sale of products at a relatively low cost and in more locations than traditional brick-and-mortar stores.  

This unique level of flexibility and affordability is paving the way for a bright future despite a decline in revenue during the early months of the pandemic. Vending machine profit statistics and forecasts show that the coming few years are going to be more lucrative for the industry. We’ve compiled a list of the most relevant statistics about the profit potential for owners and operators of vending machines. 

Vending Machine Profit Statistics - Key Findings:

  • The global vending machine market is expected to be worth $146.6 billion by 2027.
  • More than 6.9 million coin machines are located in the US.
  • The cost of owning a vending machine ranges from $1,500 to $10,000.
  • Revenue from vending machines declined by 45% in 2020.
  • An average American spends approximately $27 per year on vending machine products.
  • The US vending machine market size was $36.5 billion in 2020.

The global vending machine market is projected to hit $146.6 billion by 2027.

(Research and Markets) 

Although vending machine sales took a hit due to the economic downturn caused by the pandemic, the industry is projected to enjoy a compound annual growth rate of 1.3% between 2020 and 2027. Research on the average vending machine profit potential for the coming years shows that the sale of both food and beverages is expected to grow by 1% and 1.7%, respectively, by 2027.

The number of internet-connected vending machines worldwide is set to reach 8.9 million by 2024. 

(Research and Markets)

In the era of connectivity when almost all devices are connected to the internet and goods are bought online via wholesale suppliers, vending machines are keeping up with global trends. Online vendors are much more convenient, faster, easy-to-repair, and more accurate than their offline counterparts. Recent forecasts put the compound annual growth rate of connected vending machines at 16.3% between 2019 and 2024. Naturally, this will have a positive impact on vending machine profit stats as the number of units grows and the penetration rate reaches 52%. 

The US has more vending machines than any other country in the world.

(Vending Connection)

For some, the first country that comes to mind when thinking of vending machines is Japan and its crowded urban areas. But the stats tell a different story. Out of more than 15 million vending machines worldwide, the United States hosts more than 6.9 million coin machines. That’s not to say that the vending machine business isn’t booming in Japan, which still has the highest number of vending machines per capita in the world. 

Vended cold beverages hit $2 billion in sales in 2020.

(Automatic Merchandiser) 

Cold drinks are among the most popular products sold from vending machines in 2020 and accounted for 30% of all sales. Snacks ($1.2 billion), confections ($900 million), and candy ($1.2 billion) jointly accounted for 40% of sales. Vended ice cream was lower on the list, with $100 million in sales. The available data also reveals that the most operated machine types in 2020 are packaged cold drink vendors and glass front merchandisers.

The pandemic drove vending machine profits down by 45% in 2020.

(Automatic Merchandiser) 

The pandemic had an impact on all vendors. And while some enjoyed record sales by turning to e-commerce platforms, others weren’t so lucky. A recent survey conducted by Automatic Merchandiser shows a 45% decline in revenue generated by vending machines – from $24.2 billion in 2019 to $13.3 billion in 2020. This is the most severe financial hit the industry endured following its rapid growth since the Great Recession in 2009.

More than 70% of vending machine owners reported sales decreases in 2020. 

(Automatic Merchandiser)

The same survey offers deeper insight into the aforementioned financial losses, with vending machine owners experiencing sales declines ranging between 10% and 70%. A mere 6% of respondents reported sales increases. In 2019, the situation was very different. 64% of respondents said their sales increased that year, while only 38% reported decreases. 

An average American spends approximately $27 yearly on vending machine products.

(Brendongaille.com) 

The annual amount spent by an average consumer at vending machines is less than $30. That translates into an average transaction of around $1.70. These figures may lead many to ask a fundamental question: is the vending machine business profitable? The simple answer is yes. This is a multi-billion dollar industry, and growth projections are impressive.  

On average, a single vending machine generates more than $75 in revenue.

(Get Futura)

So, how much do vending machines make? On a monthly basis, an individual vending machine can make more than $300. That’s a pretty decent business for those who invest in several machines over the long term. Of course, there are many different factors that determine the level of income, including more obvious things like location. The most lucrative locations are manufacturing and distribution facilities, offices, apartment complexes, and hospitals.

Coffee vending machines account for 13% of coffee preparation options available at work. 

(Statista)

If you’re an office worker, chances are you’re probably drinking a couple of cups of coffee per day. According to data gathered by the National Coffee Association or NCA, the prevailing method in 49% of workplaces is a drip coffee maker. Almost 40% use a single-cup brewer system, and 13% rely on coffee vending machines. An overview of vending machine profit statistics reveals that coffee isn’t always the biggest moneymaker because these machines are among the most expensive to purchase and maintain.

With consumers increasingly leaning towards health-conscious choices, sales of zero-sugar drinks increased by 38.2% in the UK.

(The Vending People)

Data compiled by The Vending People reveals a notable increase in sales of zero-sugar canned drinks across the UK between 2018 and 2019. Aside from the fact that zero-sugar beverages have become the most popular choice among UK consumers, the data also shows a drop of 19.8% in sales of high-sugar drinks. As expected, the most popular vending machine products among snacks were low-calorie snacks, with sales skyrocketing by 169% compared to 2018. 

Only 20% of US consumers named vending machines as their first choice for buying snacks.  

(Statista)

Although a growing number of vending machines are now carrying healthy foods, consumers aren’t always buying their snacks there. A 2021 survey shows that 46% of respondents in the US purchase snack foods in fast-food restaurants. Grocery stores, cafes, and convenience stores are also more popular than vending machines for snack purchases. If you’re planning on starting a vending machine business, profits may not necessarily come from snacks but vended cold beverages. 

24% of consumers used vending machines less than usual during the early weeks of the pandemic.

(Statista)

A May 2020 survey that examined the behavior of consumers during the early days of the COVID-19 pandemic in the US recorded changes in shopping preferences. Perhaps unsurprisingly, contactless deliveries saw the biggest increase, and 37% of respondents said they used it more than before. Meanwhile, only 8% of respondents increased purchases at vending machines, while 24% used the machines less frequently. This is reflected in the industry’s earnings throughout the whole of 2020.  

The cost of a single vending machine ranges from $1,500 to $10,000.

(Naturals2Go)

Before trying to calculate potential profits, most people will ask one simple question: how much does a vending machine cost? The exact price depends on numerous factors, but if you’re starting a new business and you’re on a tight budget, you’ll be glad to hear that a machine can be bought for as little as $1,500. Even when coupled with other expenses like small business insurance costs, you can still start a basic vending business with relatively little money. However, new vending machines tend to be more expensive and cost anywhere between $3,000 and $10,000, depending on the type, features, and size. 

The US vending machine market size was $36.5 billion in 2020.

(Research and Markets) (IBISWorld)

That’s a sizable chunk of the $134.4 billion that the industry generated globally that same year. The Americans are closely followed by their number one economic competitor, China, where the market size is projected to hit $27.7 billion by 2027. Nevertheless, the vending machine profit potential in the US will be hard to ignore in the coming years, especially for the country’s top four vending machine operators: Compass Group PLC, Aramark Corporation, Wittern Group, and ZoomSystems. 

Monthly digital sales at vending machines were 47% higher than those with cash. 

(Vending Market Watch)

A joint study by Cantaloupe Inc. and Michigan State University found that in April 2020, the digital sales at vending machines were higher than those involving cash payments. Vending machine profit statistics reveal that this was a consistent trend throughout the year - in November 2020, cash payments decreased to 40% compared to November 2019. As digital payments became the preferred option, industrial, health, education, retail, and military sites became some of the most profitable locations.

FAQ
Are vending machines still profitable?

The vending machine industry was hard-hit by the COVID19 pandemic, and 75% of cash machine owners reported that their sales dropped between 10% and 70% in 2020. Many vending machine company owners suffered significant losses, and statistics show an overall revenue decline of 45% – from $24.2 billion in 2019 to $13.3 billion in 2020. But the industry has since bounced back, and the market is expected to be worth $146.6 billion by 2027, which marks a compound annual growth rate of 1.3%. 

Is a vending machine a good investment in 2022?

This looks like a promising year for the vending machine business, with positive market growth projections. In the coming five years, both food and beverage sales are expected to grow by 1% and 1.7%, respectively. Starting a vending machine business is a great way to earn passive profits with relatively low start-up costs. 

How do vending machines maximize profits?

Location is a critical factor in this business. Well-placed machines will boost your profits. Some of the best locations include manufacturing and distribution facilities, offices, apartment complexes, and hospitals. It’s also important to stock your machines with the right products. Cold drinks accounted for 30% of all sales in 2020, while snacks, confections, and candy jointly accounted for  40%. 

How much does it cost to have a vending machine put somewhere?

Before you can plot your next business move, you need to ask a few basic questions: how much is a vending machine, and is it a good investment? The short answer is yes. Vending machines are affordable items, which start at around $1,500. For a new device, you’ll have to pay anywhere between $3,000 and $10,000, depending on the type, features, and size. Don’t forget to add some funds for the stock items. Altogether, you should be able to kick-start your vending business with as little as $2,000.

Which vending machine is most profitable?

Cold beverages are some of the best-selling items, accounting for 30% of all vending machine sales in 2020. According to the vending machine profit statistics, zero-sugar drinks and low-calorie snacks are also enjoying a spike in sales.

Sources

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(Zippia) Personalized sales and support communication has been the key for a while now. 52% of customers expect custom-tailored offers at all times, and 66% want the companies “to understand their unique needs and expectations.”  This is no small feat, especially for the largest call center companies serving thousands of customers. Ensuring your company uses good call center software is only half the battle. You’ll still need quality support agents who can convince your customers that their needs are important to your company. 50% of customers believe that the customer service and support from most companies need a major overhaul. (Salesforce) While half of the customers expect better customer support, 60% agree that companies need to improve their trustworthiness, and 55% think companies should work more on their environmental practices. Statistics show that companies focusing on “making the world a better place” always do well. Surprisingly, improving the product was ranked lower, as was using better technology and working on the overall business model. 35% of customers want customer support agents to help them resolve issues in one interaction. (Microsoft’s 2020 Report) Quick problem resolution should be one of the most important call center metrics. Over a third of customers in a Microsoft survey from 2019 said that resolving issues in one interaction should be a priority for the customer support team. 31% claimed that getting a knowledgeable agent is the most important, and 20% said that not having to repeat the same information is crucial. The latter seems like a growing problem, as more than half of customers felt that the departments providing support are not always in sync.  These are definitely the key call center metrics that every company should pay attention to. 92% of consumers hesitate when buying a product if it has no customer reviews. (Fan & Fuel) Worse still, 35% might not buy a product at all after reading just one negative review. According to Zendesk, word of mouth is also extremely powerful: 95% of customers will tell others about a bad experience, and 87% will share good ones.  Unfortunately, another survey shows that 79% of consumers who shared their poor online experience with customer support got ignored. Companies making this mistake should consider hiring a good reputation management service, as it will help improve their sales in the long run. Must-Know Information About Call Center Workers Despite the push toward automatization, live agents are still the pillars of any good customer support team. Here are some stats about the call center workforce. There were approximately 286,696 call center agents employed in the US in 2021. (Zippia) The majority of call centers are located in Texas, or more specifically in Dallas and Houston. The average age of a call center employee is 40 years. Furthermore, 67.2% of all agents are women, while 27.9% are men. 87% of employees in call centers report high stress levels at their job. (Cornell University) Handling customer requests every day is not an easy job. Customer support agents are typically the first line of defense against angry customers, leading to very alarming call center stress statistics. 80% of agents experience angry customers blaming them for things out of their control.  Undefined expectations, lack of incentives, and boredom with mundane, repetitive tasks cause agents to be miserable at work, which, in return, translates into poorer customer experience stats across the board. The average salary of a call center employee is $27,765 per year. (Zippia) Salaries for new agents start at around $20,000 per annum. Those of the 10% top-performing agents can go up to $36,000 or more. The turnover rate for call center agents is over 40% globally. (ICMI) (Mercer) When these call center turnover statistics are compared to the 22% average turnover rate across all industries in the US, it’s easy to see that job satisfaction levels in call centers are troublingly low. Companies need to look into ways of making the job less stressful for their employees and using modern technologies such as AI bots to help facilitate communication with customers. Call Center Technology Trends Good implementation of modern technologies is essential for improving call center statistics and metrics. Let’s check how big of a role software plays in customer support these days.   90% of businesses that use it find live chat software helpful for streamlining call center operations.  (Zippia) According to Zippia’s findings published in December 2021, 29% of all businesses and 61% of those in the B2B sector already use live chat software. 32% of businesses are implementing CRM systems to boost sales and enhance customer relationships. (Zippia) Customer Relationship Management software has an excellent track record of increasing customer engagement. Unfortunately, according to customer service and call center metrics, only a third of businesses make use of it currently. Considering that 31% of customer support teams think that their companies see their work as an expense rather than an opportunity to increase sales, this is not all that surprising. 87% of global organizations that implemented AI did so believing it would give them an advantage over the competition. (Statista) According to Statista, almost 90% of the organizations that implemented AI did so to keep up with the competition, while only 63% did so due to customer demand. Pressure to reduce costs was also a major factor (72%), along with the ability to move into new business spheres (78%). In 2020, 37% of all messages to brand social media accounts were related to customer service issues. (Sprout Social) (Statista) However, most messages (59%) were positive, as customers wished to express their happiness with an excellent experience they’ve had with the brand.  Call center statistics show that in 2020, 75% more customers used  Instagram to message businesses, while Facebook saw a 20% growth in this category. If you are considering implementing social media into customer support options, keep in mind that 18% of customers expect an immediate response; it might be worth investing in social media management tools to help your support team out.
By Vladana Donevski · April 11,2022

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