40+ Crucial Crowdfunding Stats in 2021

40+ Crucial Crowdfunding Stats in 2021
ByIvan Stevanovic
January 06,2021

Key Crowdfunding Stats in 2021 - Editor's Choice

  • The global crowdfunding market size was $84 billion as of 2018 and is expected to reach $114 billion by 2021.
  • Crowdfunding projects in North America generate $17.2 billion per year.
  • Fewer than a quarter (22.9%) of all crowdfunding operations end up being successful.
  • Successful crowdfunding campaigns raise an average of $33,430.
  • 40% of crowdfunding investments are focused on business and entrepreneurship, while 20% focus on social causes.
  • More than a third of Americans (36%) are unfamiliar with crowdfunding.
  • Global growth of the crowdfunding market is expected to maintain a CAGR of 16% between 2020 and 2025.
  • 17% of crowdfunding donations are made on mobile devices.
  • There are more than 185,400 successfully funded projects on Kickstarter.
  • GoFundMe has raised more than $9 billion from 120+ million donations worldwide so far.

Global Crowdfunding Industry Statistics

Let’s get the ball rolling with some of the key stats on crowdfunding worldwide. It’s difficult to accurately assess the overall size of the crowdfunding market. There are all sorts of factors to consider: the global volume of transactions with all of the associated costs, equities earned and their fluctuating value on the market, donations, indirect contributions of the industry to the global economy...

For this reason, many online crowdfunding statistics tend to throw around wildly different numbers, ranging from tens to hundreds of billions of US dollars. For the sake of simplicity, when we refer to the global market, we’re talking about everything related to crowdfunding, and when we mention transaction value, it’s purely the monetary value of crowdfunding transactions themselves.

One trend these stats clearly show is that North America is still the leading region driving the crowdfunding industry globally. The top crowdfunded projects are still those organized in business and entrepreneurship ventures, while social causes account for about a fifth of the total crowdfunding budget.

Finally, regulation crowdfunding - a popular method of avoiding registration requirements for securities-based crowdfunding projects - is gaining serious traction in the US.

The global crowdfunding market size was $84 billion as of 2018 and is expected to reach $114 billion by 2021.

(EY)

The US (42%), the UK (11%), and Canada (5%) are the leaders in the global crowdfunding market share.

(EY)

According to Statista’s crowdfunding facts, crowdfunding projects in North America generate $17.2 billion per year.

(Statista)

40% of crowdfunding investments are focused on business and entrepreneurship, while 20% focus on social causes.

(EY)

Global transaction value in crowdfunding is estimated to reach $940.9 million in 2020.

(Statista)

Regulation crowdfunding has raised over $367 million in the US between 2016 and 2020.

(Crowdfund Capital Advisors)

Crowdfunding Campaign Statistics

The core of every good crowdfunding effort is a well-thought-out and realized campaign. Proper crowdfund marketing can make all the difference: more than three-quarters of all campaigns fail to obtain the necessary funding. Most of those that do, however, end up exceeding it greatly.

With well over six million campaigns in 2019 alone, managing to both attract and retain crowdfunding donors is a key challenge for both crowdfunding companies and individuals.

The most successful crowdfunding campaigns tend to be ones organized for nonprofit causes. They generate almost twice as many funds compared to the industry average. Diversifying your crowdfunding sources and having a cause that people can believe in are the keys to success.

Well over 6 million crowdfunding campaigns (6,455,080) were organized globally during 2019.

(Fundly)

Fewer than a quarter (22.9%) of all crowdfunding operations end up being successful.

(Crowd Data Center)

Successful crowdfunded campaigns raise an average of $33,430.

(Crowd Data Center)

Statistics on crowdfunding show that $106 is the average pledge in a fully funded project.

(Crowd Data Center)

A typical crowdfunding campaign earns $5,270.

(Statista)

Crowdfunding for nonprofits tends to be much more successful, garnering $9,237 in donations on average.

(Fundly)

Nearly three-quarters (78%) of successful crowdfunding campaigns exceed their funding goals.

(Fundly)

A successful crowdfunding campaign has an average of 316 backers, while the global average is only 92.

(Crowd Data Center)

Starting a crowdfunding campaign off on the right foot is the key to its success. Most successful crowdfunded projects tend to capture the attention of the majority of their potential backers with a good initial pitch. People tend to have short attention spans though, and it’s important to keep your backers regularly updated and engaged.

Most crowdfunding backers are younger people, so making engaging and personal content that employs plenty of personal video and image material is a surefire way of getting and retaining the interest of your target audience.

Crowdfunding success rates often depend on having loyal repeat backers, as well as making large last-minute pushes as the funding deadlines start approaching. Many backers tend to generally like an idea but hold off from investing until they can see how the project develops.

They often end up forgetting about it in the process. Giving them something to go back to can make the difference between failing a campaign goal miserably and achieving it with flying colors.

Statistics about crowdfunding show that 42% of funds are raised in the first and last three days of a fundraising campaign.

(Fundly)

Over $7.2 billion was pledged to crowdfunding projects between January 2014 and July 2020.

(Crowd Data Center)

More than a third of Americans (36%) are unfamiliar with crowdfunding.

(Statista)

17% of crowdfunding donations are made on mobile devices.

(Fundly)

Crowdfunding drives that use images and videos generate 105% more funds.

(Fundly)

The average crowdfunding donor is between 24 and 35 years old.

(Fundly)

28% of donors to nonprofit crowdfunding platforms donate to the campaign again.

(Fundly)

Crowdfunding Growth Statistics

Although the rate of growth has somewhat slowed down in the last few years, crowdfunding is still showing signs of constant improvement, as the industry grows ever larger.

Of particular note is how things are changing in terms of the overall structure and distribution of crowdfunding funds. Back in 2016, the lending market accounted for 70% of the entire industry. Equity crowdfunding statistics from the past four years, however, show that things are slowly changing.

To be clear, the industry still primarily revolves around its lending segment. However, equity crowdfunding is currently growing more than three times as quickly, so it will be interesting to see where we are 10 years from now.

The global growth of the crowdfunding market is expected to occur at a compound annual growth rate of 16% between 2020 and 2025.

(Research and Markets)

According to Statista’s crowdfunding data, the value of crowdfunding transactions will grow at a CAGR of 5.8% to an estimated $1,180.5 million by 2024.

(Statista)

Real estate crowdfunding is projected to grow to $9 billion by 2021.

(EY)

Equity crowdfunding is the fastest-growing branch of crowdfunding, with a projected CAGR of 33.9% between 2016 and 2021.

(EY)

Real Estate Crowdfunding Statistics

Real estate is one of the most consistent segments of the global crowdfunding market when it comes to growth. With average investment returns being no smaller than 10%, it’s little wonder that the industry has a solid future ahead of it.

With almost two-thirds of the crowdfunded real estate market investments in 2018, the Americas are driving the majority of the industry, with the US and Canada being the largest markets. In terms of growth, however, crowdfunding stats show the EU and other European countries as the fastest-growing players.

Although residential property investment still dominates the market, experts predict lucrative future gains for investors ready to support the growing commercial sector.

The global crowdfunding real estate market is estimated to reach $8.3 billion in 2020.

(EY)

With $6 billion in crowdfunded investments as of 2018, the Americas are the leading player on the real estate investment market.

(EY)

Residential properties currently account for more than 50% of all crowdfunded real estate investments.

(FNF Research)

Kickstarter Stats

Since its debut in 2009, Kickstarter has been the crowdfunding platform of choice for most artists and content creators around the world. With well over $5 billion in total raised funds and a supporter base reaching nearly 20 million people across the globe, it has pretty much become an economy of its own over the years.

It’s also a promising platform in terms of project success, with nearly 40% of campaigns achieving or surpassing their funding goals, which is quite a bit better than the industry average.

The top crowdfunding campaigns in terms of money raised are without doubt the ones relating to video games. In fact, the industry as a whole has seen entire genres and companies saved from fading into oblivion through Kickstarter-backed funding campaigns.

That said, it’s a platform most widely used by filmmakers and video creators. On the other hand, while there are very few dance-related projects, they tend to do better than average with backers.

As of August 2020, $5.15 billion had been pledged to Kickstarter projects.

(Kickstarter)

Kickstarter has more than 18 million backers and nearly 64 million total pledges.

(Kickstarter)

According to the company’s official crowdfunding stats, there are more than 185,400 successfully funded projects on Kickstarter.

(Kickstarter)

The majority of successfully funded projects on Kickstarter raised between $1,000 and $10,000.

(Kickstarter)

More than 300,000 projects - 304,286, to be precise - have failed on Kickstarter.

(Kickstarter)

More than a third of Kickstarter projects get successfully funded (37.86%).

(Kickstarter)

With a total of $1.34 billion in investments, video games are the largest revenue generators on Kickstarter.

(Kickstarter)

With 75,000 launched projects, film and video is the most prolific Kickstarter category.

(Kickstarter)

Dance is the most successful Kickstarter category, with more than three-fifths (61%) of projects getting fully funded.

(Kickstarter)

GoFundMe Statistics

Another titan of the crowdfunding industry, GoFundMe takes a different approach to kickstarter. It allows people to raise money for all sorts of life events, ranging from celebrations to dealing with unexpected tragedies and hardships, such as illnesses, accidents, or natural calamities. It’s also a fantastic platform when it comes to crowdfunding for startups, although that’s not the primary focus here.

GoFundMe’s crowdfunding industry report shows us that while the company has raised nearly double the money that Kickstarter has, most donations tend to be fairly small. Instead, as our previous stats have shown, the nonprofit nature of a lot of the campaigns draws in a lot more people than most other platforms can hope for.

GoFundMe has so far raised over $9 billion from 120+ million donations worldwide.

(GoFundMe)

40% of all donations on GoFundMe are worth less than $50.

(GoFundMe)

(GoFundMe)

A new fundraiser is started on GoFundMe every eight seconds.

(GoFundMe)

The most active donor on GoFundMe has donated 293 times to 234 different fundraisers.

(GoFundMe)

20% of all fundraisers in 2019 received donations from more than one country.

(GoFundMe)

60% of all GoFundMe donors in 2019 were new to the platform.

(GoFundMe)

A Short Guide to Crowdfunding

Although it is a centuries-old concept, the intricacies of modern crowdfunding often still confuse people. What do equity crowdfunding stats mean? Are reward-based donations any different from traditional financial investments? To answer some of these questions, let’s briefly summarize what the three main types of crowdfunding are.

Donation-based

As the name implies, this is a very common crowdfunding method and one of the most widely spread ones on the market. Essentially, people pledging money do not expect any monetary or equity-based reward. A typical example is charity crowdfunding, as well as various types of donations aimed at scientific and educational projects.

Reward-based

A large contributor to global crowdfunding stats, this type of crowd-sourced financing is effectively a variation of the donation system in which backers are offered a tiered system of rewards in exchange for their financial support. Although there is no monetary or equity gain, the rewards themselves make this type of funding more of an exchange of commodities than an altruistic effort. Kickstarter is a prime example of a reward-based crowdfunding platform.

Equity-based

The final type of crowdfunding is all about investments aimed at long-term gains. Equity crowdfunding data shows that “donors” are typically investors looking to secure financial returns from a share of profits obtained by buying stock in a company. Crowdfunded equity is a big part of startup crowdfunding, for example. Another notable example is financing real estate projects for renting purposes.

There are many more intricacies and details associated with the system, but these basics should be enough to help you get started.

 

Frequently Asked Questions
Does crowdfunding give equity?

In some cases, yes. As many real estate crowdfunding stats show, investing in companies or real estate projects can give tangible financial rewards. In theory, non-monetary rewards offered by some projects can potentially be sold for equity, too.

Is crowdfunding a donation or investment?

It can be both. See our short guide to crowdfunding for more details.

Can you make money with crowdfunding?

Of course. Just look at our crowdfunding stats above. While only a relatively small percentage of funding campaigns end up fully funded (22.9%), the majority of them manage to raise at least some money.

What percentage of Kickstarters are successful?

We have an exact figure for you: 37.86%. Kickstarter is one of the most successful crowdfunding platforms around. Although it supports primarily the creative sector, many strange and wonderful projects have been funded on the platform over the years.

Crowd Data Center

Crowdfund Capital Advisors

EY

FNF Research

Fundly

GoFundMe

Kickstarter

Research and Markets

Statista

About author

Ivan is an energetic ambivert with a passion for creative writing, music, languages and technology. He loves writing about small businesses and startups, and is on a constant mission to help you make the most informed choices about the various aspects of running your own business. In his free time, he enjoys playing and listening to music, biking, cooking, reading novels and playing video games.

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The paper showed just how important diversity and inclusion initiatives are by showing that four-fifths of all employees look for an inclusive workplace. 39% of respondents confirmed they would quit their current job if they found a more inclusive working environment, while 23% indicated they already left a job for that very reason.
By Nikolina Cveticanin · October 04,2021
Women account for 50.8% of the US population, hold 57% of all undergraduate degrees, and approximately 60% of all master’s degrees. And even though they hold about 52% of all management-level jobs, American women cannot keep pace with men in terms of representation when it comes to top leadership roles.  As male vs. female CEO statistics show, it’s the profit and loss roles or P&L responsibilities such as leading a brand, unit, or division, that set executives on the track to becoming a CEO. On the other hand, women who advance into C-suites - the “chief” jobs in companies - typically take on the roles such as head of human resources, legal, or administration. Although all of these functions are extremely important, the line of work they focus on doesn’t involve profit-generating responsibilities, which rarely makes them a path to running a company. Why does the percentage of CEOs that are female remain low in all parts of the world? There isn’t a simple answer to this question. Several studies have shown that it’s the fusion of work-life constraints, early professional trade-offs, and firmly established attitudes towards women in power and the skills and traits that make a good leader that can explain why the careers of equally ambitious and capable men and women often take such different turns. Let’s take a look at some of the most interesting findings. Male vs Female CEO Statistics - Editor’s Choice Female CEOs are running 41 Fortune 500 companies. There are two Black women among the Fortune 500 CEOs. Women made up only 5% of the CEOs appointed in 2020 globally. At the CEO level, men outnumber women by approximately 17 to one.  59% of male employees aspire to become CEOs versus 40% of women. 77% of women say the biggest obstacle to gender equity at the workplace is the lack of information on how to advance. Between 2015 and 2020, the share of women in senior vice president roles in the US increased from 23% to 28%. (McKinsey & Company) Over the same period, the percentage of women in the C-suite went up from 17% to 21%. All women, especially those of color, remained significantly outnumbered in senior management positions. However, prior to the start of the coronavirus pandemic, the representation of female workers in corporate America was slowly trending in the right direction.  According to 2020 statistics on female CEOs in the United States, 21% of C-suite members were women.  (McKinsey & Company)  Based on the survey results published by McKinsey & Company, there’s a leaky pipeline for women in leadership. In 2020, female workers accounted for 47% of entry-level positions, 38% of management roles, and 33% senior management/director roles. Women were entrusted with under one third (29%) of all vice president positions in American organizations. For every 100 men who got promoted to a managerial role, only 85 women advanced to the same position, based on the 2020 data.  (McKinsey & Company) This gap was even larger for women of color as only 71 Latinas, and 58 Black women received a promotion. Consequently, women remained underrepresented at the managerial level holding just 38% of manager positions, while men accounted for 62%. Male vs female CEO statistics from 2020 indicate that 39% of senior-level women burned out compared to 29% of men. (McKinsey & Company) Furthermore, 36% of women felt pressured to work more, in comparison with 27% of men. At the same time, 54% of C-suite women reported that they constantly felt exhausted, and so did 41% of men in similar positions. More than 50% of women in senior leadership roles promote gender and racial equality at work, in comparison with approximately 40% of male top executives. (McKinsey & Company) Women in leadership positions are more likely than men in senior-level roles to take a public stand on racial and gender diversity and champion the advancement of employee-friendly programs and policies. Women CEOs are also more likely to sponsor and mentor other female workers. According to the results of a recent survey, 38% of women in senior-level positions currently mentor or sponsor at least one woman of color, compared to only 23% of men in the same roles.   Female CEOs are running 41 Fortune 500 companies. (Fortune, Statista) In 2021, the number of women appointed to CEO positions in America's 500 highest-grossing companies reached an all-time high. However, the new record still only translates to approximately 8% of female representation at the top of the country's largest public businesses.  On the plus side, the number of women CEOs of Fortune 500 companies almost doubled in comparison with 2018 when there were 24 females leading the nation’s biggest businesses. Calls for diversity and inclusion in the highest echelons of America’s business world are starting to bear fruit as the number of female Fortune 500 chief executive officers increased for the third consecutive year. The top five biggest female-led Fortune 500 businesses as of August 2021 are CVS Health (rank four), Walgreens Boots Alliance (rank 16), General Motors (rank 22), Anthem (rank 23), and Citigroup (rank 33).  Speaking of women in leadership roles, statistics show that there are two Black women among the Fortune 500 CEOs. (Fortune) For the first time, two Black women are running Fortune 500 businesses - Roz Brewer of Walgreens Boots Alliance (rank 16) and Thasunda Brown Duckett of TIAA (rank 79). Before Duckett and Brewer started their new jobs in 2021, only one Black woman - Ursula Burns, former Xerox chief - had ever been appointed CEO at a Fortune 500 business on a permanent basis. After Burnes stepped down from the role in 2017, and, with the exception of Bed Bath & Beyond's Mary Winston, who worked as interim chief for a few months in 2019, Black female chief executive officers have been missing from the Fortune 500 list ever since. Citigroup CEO Jane Fraser is the first woman to run a major Wall Street bank. (Fortune) Fraser’s appointment marked huge progress for the financial industry. Much like Dick's Sporting Goods chief Lauren Hobart, Clorox chief Linda Rendle, new Coty CEO Sue Nabi, Walgreens Boots Alliance’s Roz Brewer, Thasunda Brown Duckett of TIAA, and CVS’s CEO Karen Lynch, Fraser took over from a male CEO. Statistics on Fortune 500 CEOs by gender reveal that there were only 37 female and 463 male chiefs leading America’s highest earning businesses in 2000. (Fortune) The number of women in CEO positions in the Fortune 500 hasn’t been growing steadily throughout the last two decades. There were 24 female chiefs in 2015, 21 women CEOs in 2016, and 32 women running Fortune 500 businesses in 2017, while that number dropped to 24 in 2018.  At the median, 16 female CEOs earned $13.6 million in 2020, in comparison to $12.6 million for the 326 men included in a study. (Equilar) According to a study published in May 2021 comparing a male CEO salary vs. a female CEO salary, women have outpaced men in total pay but remained underrepresented in executive positions. Equilar’s study indicates that Lisa Su, the chief executive officer of Advanced Micro Devices, was the highest-paid woman for the second consecutive year and the highest-paid CEO overall in 2020.  Globally, women made up only 5% of the CEOs appointed in 2020. (Heidrick & Struggles) The highest percentage of newly-appointed female CEOs was in Ireland (15%), while the lowest was in Brazil (0%). This is according to a paper that analyzed the backgrounds of chief executives leading 965 of the largest companies in 20 markets around the world. It sought to identify the skills and experience that shaped their path to the top while taking different male vs. female CEO statistics into account.  At the CEO level, men outnumber women by approximately 17 to one.  (Morningstar) According to a study that explored the gender gap in US companies, the number of male executive officers is seven times higher than the number of women holding the same positions. More than 50% of the companies analyzed didn’t have a single female on their lists of executive officers. Jackie Cook, the author of the Morningstar report, found that online retail giant Amazon didn’t have any women among its highest-paid executives as of 2020.  Women who negotiate for raises and promotions are 30% more likely to be considered as "too aggressive" or "intimidating". (Business Insider) Speaking of male managers vs. female managers, statistics reveal that women who don’t negotiate at all are 67% less likely to receive the same negative feedback. The proportion of women in senior management roles increased from 20% in 2011 to 29% in 2020, globally. (Grant Thornton) As 2019 saw a jump of 5% compared to 2018 (amounting to a total of 29%), 2020 represents a leveling off of the progress made during the previous year. This lack of movement doesn’t necessarily reflect a failure of companies to address the existing gender gap. Globally, the proportion of companies with at least one woman in senior management was 87% in 2020.  (Grant Thornton) The number of female CEOs and senior managers has risen by almost 20 percentage points over the last few years. For comparison, this figure stood at 68% in 2015 and 68% in 2017.  77% of women say the biggest obstacle to gender equity in the workplace is the lack of information on how to advance. (Working Mother Research Institute) Only 41% of female survey participants, as opposed to 64% of male respondents, said they have a network of coaches, mentors, and sponsors offering them career guidance. 37% of women versus 64% of men said that their companies provide information on career paths that lead to executive roles. (Working Mother Research Institute) Additionally, women CEO statistics indicate that 74% of female employees understand what the specific requirements are for advancing to the highest-paying roles in their companies even though they don’t receive this type of information directly.  60% of women believe they have the same opportunities to advance as anyone else at their workplace versus 74% of men.  (Working Mother Research Institute) Similarly, 65% of women express they are satisfied with the way their careers are progressing, and so do 78% of men.  Male vs female CEO stats reveal that 59% of male employees aspire to become chief executives versus 40% of women.  (Working Mother Research Institute) Of those women who aspire to become CEOs, 6% are first-level managers (as opposed to 13% of men) and 39% are executives. The same goes for 40% of men hoping to take on the role of chief executive officer.  Businesses with high representations of women in leadership roles had a 35% higher return on equity and 34% higher total shareholder return in comparison with male-dominated companies.  (Catalyst) Female vs male CEO statistics compiled by an NGO during a review of 353 Fortune 500 companies show that the differences were most apparent in facial services, consumer discretionary, and consumer staples industries.
By Milica Milenkovic · September 24,2021

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