Do you want more brand exposure? Make a profile on social media and share content about your products. Are you looking to create and maintain a relationship with your customers? Social media is the best way to make your brand accessible and personable. Do you want to generate more leads? Yep, you\u2019ve guessed it – social media is the way to go. <\/p>\n\n\n\n
But with so many different platforms, developing a strategy can be a little overwhelming. You might be wondering how to get going.<\/p>\n\n\n\n
Well, a great starting point would be the comprehensive list of social media marketing statistics we\u2019ve compiled. You will find both positive and negative social media statistics that will help you grasp the benefits and drawbacks of each platform. You\u2019ll also find info on user behavior and demographics on each of the most popular social networks. We\u2019ve also included stats that reflect good marketing practices and their plans for the future. So, let\u2019s begin!<\/p>\n\n\n\n
(We Are Social)<\/p>\n\n\n\n
How many people use social media? Practically half the planet is on social media. The world\u2019s population in 2019 was 7.676 billion, and 3.5 billion of them actively used social networks.<\/p>\n\n\n\n
(Smart Insights)<\/p>\n\n\n\n
When we look at social media usage statistics by country, we see that the UAE has the largest proportion of its adult population on social media. The global average is 45%.<\/p>\n\n\n\n
(We Are Social)<\/p>\n\n\n\n
Social media usage statistics point to the indisputable prevalence of mobile devices. Gone are the days when people sat down in front of their PCs to surf the web. Now we do it all the time, mostly using our phones mostly, but sometimes also from our tablets.<\/p>\n\n\n\n
(We Are Social)<\/p>\n\n\n\n
Social media use keeps flourishing, year after year. In the 365 days between January 2018 and January 2019, 288 million new users joined one of the many social networks out there.<\/p>\n\n\n\n
(Digital Information World)<\/p>\n\n\n\n
How much time do people spend on social media? According to social media stats recently published by Digital Information World, the average time spent on social media per day is well over two hours. This gives marketers plenty of opportunities to reach their target audience on these platforms.<\/p>\n\n\n\n
(We Are Social)<\/p>\n\n\n\n
The number of social media users in the US is pretty high if you consider the fact that the whole country\u2019s population is 328 million people. Of those 230 million Americans who are active social media users, 220 million access the social networks of their choice via smartphones.<\/p>\n\n\n\n
(Facebook)<\/p>\n\n\n\n
Facebook\u2019s social media users statistics indicate that a staggering 2.1 billion users visit at least one of these social networks\/messaging platforms every day. All four are companies owned by Facebook.<\/p>\n\n\n\n
(We Are Social)<\/p>\n\n\n\n
Facebook, YouTube, Instagram, Twitter, Snapchat, Linkedin, Pinterest, WhatsApp, Messenger… These are the most popular social media platforms according to their number of users. And the average American has an account on at least seven of them.<\/p>\n\n\n\n
(Hootsuite)<\/p>\n\n\n\n
The number of people on social media grows by 11 each second. What does this mean for you as a marketer trying to communicate with an audience? It means your potential social media reach grows organically by 11 users. Just swell!<\/p>\n\n\n\n
(We Are Social)<\/p>\n\n\n\n
This is among the less exciting but still interesting facts about social media. More than 40% of internet users turn on their ad-blocker while on social networks. It\u2019s worth remembering that traditional marketing approaches might not work for people who have this kind of app installed on their devices.<\/p>\n\n\n\n
(Facebook)<\/p>\n\n\n\n
How many people use Facebook every day? The latest data provided by the network indicates that nearly 1.6 billion people visit the platform on a daily basis.<\/p>\n\n\n\n
(Facebook)<\/p>\n\n\n\n
The number of people on Facebook is much greater when we include the users who access the platform less frequently. With a reach of 2.41 billion people every month, marketers can\u2019t afford to ignore this channel.<\/p>\n\n\n\n
(Mashable)<\/p>\n\n\n\n
On the other hand, it\u2019s worth remembering the negative facts about social media. Among the vast array of Facebook users is a disturbing number of fake profiles. On Facebook alone, there are 270 million duplicated or fraudulent profiles.<\/p>\n\n\n\n
(Statista)<\/p>\n\n\n\n
Social media usage stats published by Statista show that an incredible 190 million US teenagers and adults have a Facebook account. India is the only country in the world with a larger number of Facebook users. More than 270 million Indians have a Facebook account.<\/p>\n\n\n\n
(We Are Social)<\/p>\n\n\n\n
This is by far the largest audience marketers can hope to get through on any social network. Marketing experts know this and most of them already advertise on Facebook.<\/p>\n\n\n\n
(Omnicore)<\/p>\n\n\n\n
Facebook user demographics data published by Omnicore suggests Facebook is a great platform for reaching both male and female audiences. However, there are slightly more women than men on this site.<\/p>\n\n\n\n
(Chron)<\/p>\n\n\n\n
Facebook users statistics show that this social media platform, which was founded by a Harvard student 15 years ago, has gained popularity among American adults of all ages. However, the average Facebook user\u2019s age is 40.5, which might be higher than you\u2019d expect.<\/p>\n\n\n\n
(Social Media Examiner)<\/p>\n\n\n\n
Considering the fact that 190 million Americans use the network, it\u2019s no surprise that so many marketers rely on Facebook to advertise their products. As many as 9.4 in 10 marketing specialists incorporate Facebook into their marketing efforts.<\/p>\n\n\n\n
Social Media Examiner)<\/p>\n\n\n\n
However, not all of them are happy with their Facebook marketing results. Facebook advertising statistics indicate that 9% of marketers qualify their Facebook marketing as \u201cvery effective,\u201d 39% say it\u2019s \u201ceffective,\u201d while 38% are uncertain. The rest believe they are flat-out failing.<\/p>\n\n\n\n
(Hootsuite)<\/p>\n\n\n\n
Even though users see many ads while they scroll through their Facebook feed, they avoid clicking on them. The average user clicks on an ad only eight times a month. The number goes up for female users, who click on 10 paid advertisements every month. Hootsuite\u2019s social media advertising stats suggest that men do the same only seven times a month.<\/p>\n\n\n\n
(HubSpot)<\/p>\n\n\n\n
Social media marketing benefits can include raising brand awareness and deepening customer relations. Using video content, you can accomplish both. However, keep in mind that live video runs laps around non-live videos in terms of user engagement. According to HubSpot\u2019s Facebook live stats, live videos have a 4.3% engagement rate compared to a meager 2.2% for regular video.<\/p>\n\n\n\n
(HubSpot)<\/p>\n\n\n\n
The majority of videos on Facebook are watched in mute mode according to social media marketing statistics. If you are a marketer figuring out the next move in your Facebook advertising strategy, you should definitely bear this information in mind.<\/p>\n\n\n\n
(Facebook)<\/p>\n\n\n\n
In fact, eight in 10 Facebook users say they are annoyed with video content that automatically starts with audio. If your video content makes no sense without sound, include subtitles or post it on another network like YouTube or Instagram.<\/p>\n\n\n\n
(Social Media Examiner)<\/p>\n\n\n\n
As many as 72% of marketing specialists regularly use paid ads on the world\u2019s most popular social media platform. Facebook ads statistics reveal that B2C marketers use this feature more often than their counterparts in the B2B niche (76% vs. 66%).<\/p>\n\n\n\n
(Social Media Examiner)<\/p>\n\n\n\n
In the previous year, nearly half of marketers upped their stakes in the Facebook ads game. It doesn\u2019t stop there; 67% say they plan on increasing their use of Facebook ads over the next 12 months.<\/p>\n\n\n\n
(Brandwatch)<\/p>\n\n\n\n
Facebook has long outgrown its original purpose as a place for keeping up with friends and family. Nowadays, this platform is more or less a business hub, and there are more than 60 million active business pages to prove it.<\/p>\n\n\n\n
(Social Media Examiner)<\/p>\n\n\n\n
Social media marketing on Facebook appeals slightly more to B2C marketers. Practically all marketing specialists reaching out to direct clients include it in their digital marketing strategy – an incredible 97%, to be precise. More than nine in 10 (91%) B2B marketers focus on this channel, too.<\/p>\n\n\n\n
(Social Media Examiner)<\/p>\n\n\n\n
Facebook ads reign supreme. Most marketers plan to invest in them since they have proven to be a highly effective social media marketing method. Instagram ads are also popular with marketers – 53% plan to spend money on Instagram in the hopes of increasing brand visibility, customer engagement, or sales. Facebook Messenger ads are the third most popular planned investment (41%).<\/p>\n\n\n\n
(Social Media Examiner)<\/p>\n\n\n\n
Facebook marketing stats inform us that the majority of marketing experts plan to give Messenger bots a shot this year. This new in-app tool brings businesses closer to consumers by providing quick answers to frequently asked questions. Messenger bots are gaining traction quickly; last year only 15% of marketers used them.<\/p>\n\n\n\n
(Social Media Examiner)<\/p>\n\n\n\n
Before committing to implementing a new tool in their marketing strategy, marketers want to make sure they understand the technology they\u2019ll be using. Seven in 10 would like to learn more about this product from Facebook\u2019s array.<\/p>\n\n\n\n
(Instagram)<\/p>\n\n\n\n
How many people use Instagram? Well, Instagram user statistics published by the social network itself reveal the mind-boggling figure of more than 1 billion users each month.<\/p>\n\n\n\n
(Instagram)<\/p>\n\n\n\n
Cut the number of monthly users in half and you\u2019ll get the number of Instagram users who access these short-format videos on a daily basis. More than half a billion people worldwide see an Instagram Story ad or two every day while watching their friends\u2019 Stories. This is a marketing pool so deep and wide enough that it deserves every marketer\u2019s attention.<\/p>\n\n\n\n
(We Are Social)<\/p>\n\n\n\n
Instagram user stats that focus on the US show that marketers can reach 44% of the US population over the age of 13 on this platform. Amazing, right? Putting this into perspective, there are 120 million Americans you can target with Instagram ads.<\/p>\n\n\n\n
(HubSpot)<\/p>\n\n\n\n
This makes this photo- and video-sharing app the fastest growing social media platform in the world. With the number of Instagram users increasing so rapidly, it\u2019s only natural that marketers are flocking there, too.<\/p>\n\n\n\n
(Social Media Examiner)<\/p>\n\n\n\n
According to Social Media Examiner\u2019s 2019 Instagram stats, nearly three-quarters of US marketing experts advertise on this social media platform. At the moment, Facebook is the only platform more popular with marketers.<\/p>\n\n\n\n
(Sprout Social)<\/p>\n\n\n\n
In other words, the second most popular social media in the US attracts more than 2 million marketing specialists every month. They report advertising on this channel increases their exposure, generates website traffic, and creates leads.<\/p>\n\n\n\n
(Pew Research)<\/p>\n\n\n\n
Pew Research on social media Instagram demographics shows that older teens and people in their early 20s outnumber users in their late 20s. These Instagram statistics show that three-quarters of Americans in the first age group have an Instagram account while only 57% of those in the other group report the same.<\/p>\n\n\n\n
(eMarketer)<\/p>\n\n\n\n
Marketing on this social media platform is essential if you want to reach a Gen Z audience. According to eMarketer, more than half of users aged 16 to 24 report that they use Instagram more frequently now than they did last year. This means your opportunities to communicate with them via this platform are greater than ever.<\/p>\n\n\n\n
(Pew Research)<\/p>\n\n\n\n
Apart from being among the most used social media apps for teens, Instagram is widely popular with millennials, too. Social media use statistics published by Pew Research in 2019 suggest that almost seven in 10 millennials have created an account on the photo-sharing app.<\/p>\n\n\n\n
(Sprout Social)<\/p>\n\n\n\n
If you were wondering how many Instagram users interact with brands on a daily basis, here\u2019s your answer: 200 million and counting. If you don\u2019t already have a business page, get started on it ASAP.<\/p>\n\n\n\n
(Sprout Social)<\/p>\n\n\n\n
Using social media for business is a great way to interact with customers. They view it positively and want to engage. In fact, eight in 10 Instagram users follow at least one business on the network according to statistics on social media usage.<\/p>\n\n\n\n
(Hootsuite)<\/p>\n\n\n\n
Not only do users gladly follow businesses on Instagram, but they often feel inspired to take action after seeing their ads. The fact that 75% of Instagrammers have been inspired to visit a brand\u2019s website or make a purchase after seeing an ad makes it one of the best social media marketing platforms. If you market yourself cleverly, your efforts are very likely to pay off.<\/p>\n\n\n\n
(HubSpot)<\/p>\n\n\n\n
Unless you\u2019ve been actively avoiding all social media marketing news, you\u2019ll know that video is all the rage nowadays. Younger generations of consumers prefer it over textual content. If you\u2019re in doubt whether to choose video, images, or carousel ads, go with video.<\/p>\n\n\n\n
(Business Wire)<\/p>\n\n\n\n
If you\u2019re planning on using social media for marketing, you should definitely keep this stat in mind. Video runs laps around all other content when it comes to product presentation. It is also a very powerful tool for evoking emotional responses and forging a brand identity.<\/p>\n\n\n\n
(Jumper Media)<\/p>\n\n\n\n
Unlike Facebook users who consume video content silently, Instagrammers view video with the sound on. Well, at least 60% of them do; the rest watch it on mute. Jumper Media\u2019s social media studies remind marketers to cater to both needs.<\/p>\n\n\n\n
(HubSpot)<\/p>\n\n\n\n
In this day and age, having no social media presence is equivalent to not having a business at all. However, you shouldn\u2019t overdo it on social media, either. The most common posting frequency for brands on Instagram is between 11 and 20 times per month. Heck, if it works for Dior, maybe you should give it a go.<\/p>\n\n\n\n
(Sprout Social)<\/p>\n\n\n\n
As we have mentioned in the Facebook stats above, Instagram is owned by Facebook. All the revenue generated through Instagram ads is presented as a part of Facebook profits. As this platform\u2019s social media growth continues, so does its share of Facebook\u2019s overall revenue. By the end of 2020, it’s projected that Instagram\u2019s ad revenue will make up 30% of Facebook\u2019s total ad revenue.<\/p>\n\n\n\n
(Statista)<\/p>\n\n\n\n
The rise of social media has brought with it influencers – people whose opinions and world views influence other users to make decisions. They are a marketer\u2019s best friend, as their recommendations can go a long way with modern consumers. And luckily for marketers, there are many influencers on the fastest growing social media platform. Statista\u2019s Instagram statistics project that next year there will be more than 6 million influencer posts sponsored by brands.<\/p>\n\n\n\n
(Brandwatch)<\/p>\n\n\n\n
The network has gained a lot of users since it was founded 13 years ago. However, Twitter usage statistics point to the fact that many of those users haven\u2019t exactly got hooked on it. As many as 44% of those who had made an account left before ever sending a Tweet, according to Brandwatch\u2019s Twitter statistics.<\/p>\n\n\n\n
(Statista)<\/p>\n\n\n\n
So, how many people use Twitter? The latest data published by Statista suggests there are 330 million people who are active on the network every month. That number has slightly declined from 2018, when it reached a record high of 336 million.<\/p>\n\n\n\n
(We Are Social)<\/p>\n\n\n\n
For its comprehensive annual report, We Are Social gathered data about all major social media platforms\u2019 total reachable advertising audience. Twitter shared that a little over 47 million Americans can be reached with adverts on the network. This figure is not as astonishing as the number of total Facebook users, but it\u2019s still a sizeable audience.<\/p>\n\n\n\n
(We Are Social)<\/p>\n\n\n\n
Social media statistics reveal that men make up a larger portion of Twitter demographics than women. Indeed, 56% of the audience marketers can reach on this social media is male, while 44% is female.<\/p>\n\n\n\n
(Brandwatch)<\/p>\n\n\n\n
As Twitter followers statistics revealed by Brandwatch show, the average Twitter user has 707 followers. However, they are not all active, since a large number of Twitter users have never fully engaged with the network.<\/p>\n\n\n\n
(Social Media Examiner)<\/p>\n\n\n\n
Twitter is the third-most popular social media with marketers, as it was last year. But its popularity has declined a bit. According to social media marketing stats presented in Social Media Examiner\u2019s annual report, in 2018, 62% of marketing specialists said they used Twitter.<\/p>\n\n\n\n
(Digital Marketing Community)<\/p>\n\n\n\n
Even though Twitter hasn\u2019t become popular with billions of people worldwide, it has established itself as an important source of information in the US. Media outlets use Twitter to keep users up-to-date with current events. Despite having the highest post rate, the media has the lowest engagement rate: just 0.009%.<\/p>\n\n\n\n
(Digital Marketing Community)<\/p>\n\n\n\n
Let\u2019s put the previous stat into perspective. According to social networking stats, the average Twitter engagement rate across industries is 0.048%. That\u2019s more than five times the engagement rate the media industry gets.<\/p>\n\n\n\n
(Digital Marketing Community)<\/p>\n\n\n\n
It turns out people love alcohol so much that even tweeting about it is enough to get great engagement. The average number of posts in this industry is much lower than the media industry. In fact, it\u2019s only 0.46 posts per day. The next two best-performing industries on Twitter are higher education and the hotel industry, with engagement rates of 0.079% and 0.071% respectively.<\/p>\n\n\n\n
(Omnicore)<\/p>\n\n\n\n
Omnicore\u2019s social media advertising statistics show that Twitter is the second-most important social media platform for B2B marketers, behind only LinkedIn. The same source reveals that 13% of B2B leads are generated on Twitter, making it a pretty efficient marketing channel.<\/p>\n\n\n\n
(HubSpot)<\/p>\n\n\n\n
If you\u2019re going to post something on Twitter with the aim of promoting your business, make sure to include an image. Twitter usage statistics suggest you\u2019ll reach a broader audience that way, since people love retweeting posts with images.<\/p>\n\n\n\n
(LinkedIn)<\/p>\n\n\n\n
LinkedIn statistics show that the network has gained quite a following since it first started in 2002. Today, it attracts 645 million professionals and companies from all corners of the globe.<\/p>\n\n\n\n
(LinkedIn)<\/p>\n\n\n\n
Marketers can reach more than 163 million US users via this platform. Regardless of the fact that it has a large audience, LinkedIn is the best social media for business promotion since its users are already focused on business. There is no clutter, no baby pictures, no passive aggressive rants from your aunt. Users are more likely to notice and remember your business on LinkedIn than anywhere else.<\/p>\n\n\n\n
(We Are Social)<\/p>\n\n\n\n
Social media marketing statistics shared by We Are Social suggest that when marketers post on LinkedIn, men are more likely to see their message. That\u2019s because this social media\u2019s demographics are skewed towards men by a few percentage points.<\/p>\n\n\n\n
(LinkedIn)<\/p>\n\n\n\n
Marketing specialists, especially those from the B2B niche, love this social network. How could they not when there are 30 million companies on it? It\u2019s a great social media for small businesses looking to increase their exposure. It also does wonders for well-established companies who want to communicate their brand values or nurture customer relations.<\/p>\n\n\n\n
(Social Media Examiner)<\/p>\n\n\n\n
Wits so many businesses on LinkedIn, the platform truly is among the best business social media sites a B2B marketer could wish for. As many as eight in 10 B2B marketing specialists know this and use it. Almost half of their B2C colleagues also advertise their products and services directly to consumers on the platform.<\/p>\n\n\n\n
(Social Media Examiner)<\/p>\n\n\n\n
Since social media impact on business is undeniable, it\u2019s no wonder business owners and marketers want to improve their network-specific skills. LinkedIn is the platform that piques the interest of most B2B and half of B2C marketing specialists (71% B2B vs. 50% B2C).<\/p>\n\n\n\n
(HubSpot)<\/p>\n\n\n\n
This is one of those social media statistics for business you should take note of if you want to boost your sales. HubSpot analyzed more than 5,000 businesses that use one of these three networks to generate leads. The results were astonishing. LinkedIn dominated the visitor-to-lead conversion rate with an impressive 2.74%. Facebook and Twitter were far behind with rates below 1%.<\/p>\n\n\n\n
(We Are Social)<\/p>\n\n\n\n
Which social media platform has the largest user base in the US? Well, statistics about social media<\/a> indicate that this video-sharing platform captures Americans\u2019 attention like no other social network. Indeed, YouTube has won over 82% of Americans of all ages. When it comes to the demographics of social media users on YouTube, it\u2019s worth noting that women make up 54% and men 46%.<\/p>\n\n\n\n (Hubspot)<\/p>\n\n\n\n When in search of a funny video or a how-to tutorial, people go to YouTube. They also turn to it when they want to learn about a product, see an honest review, or watch a new commercial. Naturally, you as a marketer care more about the latter. HubSpot\u2019s social networking statistics show that Facebook is catching up with YouTube. It\u2019s the second-most popular platform for watching video content online – 67% of Americans watch videos on it regularly.<\/p>\n\n\n\n (YouTube)<\/p>\n\n\n\n The number of YouTube monthly active users is just below 2 billion. That\u2019s the number of people who access the platform while logged in with their YouTube account. Keep in mind, though, that the number of YouTube users who watch videos without logging in is far greater.<\/p>\n\n\n\n (Statista)<\/p>\n\n\n\n YouTube user statistics show that the video-sharing platform beats all other social networks when it comes to winning over older internet users. These social media usage statistics by age also show that as many as 96% of internet users aged 18 to 24 access YouTube regularly. In other words, YouTube has the highest user penetration rate across all age groups.<\/p>\n\n\n\n (eMarketer)<\/p>\n\n\n\n Teenage social media statistics reveal that members of Gen Z report increased use of the YouTube app compared to the previous year. If you are a marketer or business owner targeting this age group, you ought to know you\u2019ll find them on YouTube.<\/p>\n\n\n\n (Ipsos)<\/p>\n\n\n\n Not only will you find Generation Z users on YouTube; you\u2019re likely to catch their attention. This is true of other generations as well. YouTube mobile ads are highly effective for engaging users – 83% of the time users focus on the message.<\/p>\n\n\n\n (Hootsuite)<\/p>\n\n\n\n The importance of social media marketing is becoming evident to more and more SMBs. And what better place to reach an audience than YouTube? It has huge numbers of active users and the ads it shows on it successfully grab people\u2019s attention. It\u2019s every marketer\u2019s dream.<\/p>\n\n\n\n (Hootsuite)<\/p>\n\n\n\n Hootsuite\u2019s YouTube view statistics once again confirm the dominance of mobile devices. YouTube, like the other most used social media platforms, gets more use on mobile phones and tablets than on PCs and laptops. The proliferation of stable internet and our fast-paced modern lifestyle allow it, and users enjoy it. The lesson for marketers? Optimize your ads to fit mobile devices.<\/p>\n\n\n\n (Hootsuite)<\/p>\n\n\n\n This is one of those YouTube statistics that will have business owners and marketing specialists grinning. The company\u2019s decision to increase the number of ads allows for more advertising space, which you can use to promote your business.<\/p>\n\n\n\n (HubSpot)<\/p>\n\n\n\n Even though people love using social media now and spend a lot of time on it, this might change soon. VR has the potential to be the next great thing both for marketing and social interaction, so we recommend keeping an eye on the latest advances.<\/p>\n\n\n\n (Snapchat)<\/p>\n\n\n\n How many people use Snapchat? Social media statistics worldwide indicate there are approximately 203 million users who access this social network each day.<\/p>\n\n\n\n (We Are Social)<\/p>\n\n\n\n According to We Are Social\u2019s 2019 Digital Report, the advertising reach of Snapchat is a little under 95 million users. That\u2019s 34% of Americans over the age of 13. However, the same report shows that the advertising audience of Snapchat is diminishing quarter-by-quarter.<\/p>\n\n\n\n (We Are Social)<\/p>\n\n\n\n Stats on this social media platform show that it\u2019s more popular among women and teenage girls than men and teenage boys. If you sell products aimed at this target audience, make sure you take advantage of Snapchat.<\/p>\n\n\n\n (Statista)<\/p>\n\n\n\n Four in 10 American teenagers say they enjoy Snapchat more than any other platform. This makes it the most popular social media for teens. The same survey shows Instagram holds second position (35%), while Twitter and Facebook share a distant third place (6%).<\/p>\n\n\n\n (Pew Research)<\/p>\n\n\n\n The multimedia messaging app is most popular with Gen Zers. Millennials follow as the second demographic with the most users. Millennials and social media statistics published by Pew Research reveal that only 47% of adults aged 25 to 29 have a Snapchat account. On the other hand, the number of Snapchat users in the 18 to 24 age group is much higher: 73%.<\/p>\n\n\n\n (eMarketer)<\/p>\n\n\n\n Existing Snapchat users report increasing the time they spend on this network. As many as 56% of Gen Z Snapchatters say they are more active on the app this year than they were in 2018.<\/p>\n\n\n\n (Social Media Examiner)<\/p>\n\n\n\n With such a slew of social networks, entrepreneurs and marketers have a hard time producing content for all of them. According to social media marketing stats, Snapchat doesn\u2019t make the cut for most marketers. In fact, only 8% of them say they advertise on Snapchat. This means the competition isn\u2019t fierce. If your target audience consists of teens and young adults, Snapchat is a marketing channel worth exploring.<\/p>\n\n\n\n (HubSpot)<\/p>\n\n\n\n Social media video statistics reveal that between the billions of daily social media users, millions of minutes of video content get devoured. People love watching videos on social platforms, so that\u2019s what marketers should deliver.<\/p>\n\n\n\n (Social Media Examiner)<\/p>\n\n\n\n Some marketing experts have already taken the hint and included this type of content in their social media strategy. A little over a third are already using the next big thing in social media marketing: live video.<\/p>\n\n\n\n (Smart Insights)<\/p>\n\n\n\n The power of social media marketing is perfectly encapsulated in this one stat. Not only can video entertain; it can also turn followers into paying customers. More than two-thirds of US consumers say they\u2019ve bought a product after seeing a video<\/a> on social media.<\/p>\n\n\n\n (Social Media Examiner)<\/p>\n\n\n\nGlobally, 83% of internet users turn to YouTube as their main source of video content.<\/strong><\/h4>\n\n\n\n
More than 1.9 billion logged-in users visit YouTube each month.<\/strong><\/h4>\n\n\n\n
YouTube has an impressive 51% penetration rate among American internet users aged 75 years and above.<\/strong><\/h4>\n\n\n\n
59% of Gen Z respondents say they use their YouTube app a lot more than they did last year.<\/strong><\/h4>\n\n\n\n
YouTube mobile ads receive viewer attention 83% of the time.<\/strong><\/h4>\n\n\n\n
The number of small and medium-sized businesses advertising on YouTube has doubled since 2016.<\/strong><\/h4>\n\n\n\n
70% of YouTube views take place on a mobile device.<\/strong><\/h4>\n\n\n\n
In November 2018, YouTube doubled the number of pre-roll ads it shows.<\/strong><\/h4>\n\n\n\n
How-to videos shown in virtual reality (VR) have a 36% higher recall by viewers compared to the same videos watched on YouTube.<\/strong><\/h4>\n\n\n\n
Snapchat Marketing Stats<\/h3>\n\n\n\n
Snapchat had 203 million daily active users in 2019.<\/strong><\/h4>\n\n\n\n
93.25 million people can be reached with Snapchat ads in the US.<\/strong><\/h4>\n\n\n\n
56% of Snapchat users are female.<\/strong><\/h4>\n\n\n\n
41% of US teens say Snapchat is their preferred social network.<\/strong><\/h4>\n\n\n\n
Young adults aged 18 to 24 are far more likely than adults aged 25 to 29 to say they use Snapchat (73% vs. 47%).<\/strong><\/h4>\n\n\n\n
56% of users from Generation Z say they\u2019re using Snapchat more this year than they did last year.<\/strong><\/h4>\n\n\n\n
Only 8% of marketers say they use Snapchat.<\/strong><\/h4>\n\n\n\n
Consumers, Marketers, and Social Media Video<\/h3>\n\n\n\n
Watching videos on mobile devices has increased by almost 10 million daily viewing minutes over the past two years.<\/strong><\/h4>\n\n\n\n
As of 2018, 35% of marketers use live video on social media.<\/strong><\/h4>\n\n\n\n
64% of consumers say they\u2019ve been influenced to make a purchase by a video they saw on social media.<\/strong><\/h4>\n\n\n\n
93% of marketers cite more exposure for their business as the number one benefit of social media marketing.<\/strong><\/h4>\n\n\n\n