{"id":479,"date":"2023-04-18T08:34:56","date_gmt":"2023-04-18T08:34:56","guid":{"rendered":"https:\/\/www.smallbizgenius.net\/?p=479"},"modified":"2023-06-19T07:44:22","modified_gmt":"2023-06-19T07:44:22","slug":"how-much-does-it-cost-to-rent-a-billboard","status":"publish","type":"post","link":"https:\/\/www.smallbizgenius.net\/knowledge-base\/how-much-does-it-cost-to-rent-a-billboard\/","title":{"rendered":"How Much Does It Cost To Rent a Billboard? Tips & Price Breakdown"},"content":{"rendered":"\n
Billboards are designed to turn heads and encourage drivers or passers-by to want to find out more. Advertising statistics<\/a> tell us they can be beneficial for businesses of all sizes, but whether they\u2019ll be beneficial for your company depends mainly on the cost of billboard advertising. <\/p>\n\n\n\n The average billboard rental cost varies according to several key factors, including the location, billboard type, and the duration of the rental agreement. In this guide, we\u2019ll explore billboard advertising, highlighting the pros and cons and discussing billboard prices in detail. <\/p>\n\n\n\n There are three main types of billboards to choose from when drawing up plans for a billboard advertising campaign. These are:<\/p>\n\n\n\n Some billboards are better suited to specific businesses and campaigns than others. When deciding which kind of billboard to use, it\u2019s an excellent idea to think about these factors:<\/p>\n\n\n\n How much is a billboard? Statistics suggest that the average cost of traditional billboards ranges from $750 to $5,000 per month. Digital billboards are more expensive and usually cost in the region of $1,200 to $7,000 per month. Mobile billboards cost upward of $500 per truck per day. <\/p>\n\n\n\n The exact cost of renting a billboard will depend on several factors.<\/p>\n\n\n\n The location is one of the most significant driving factors for billboard advertising costs. Rural areas tend to be significantly cheaper than prime spots in big cities because of the lower levels of exposure. Costs also vary according to the state. The average cost of billboard ads is higher in densely populated areas. <\/p>\n\n\n\n Here are some examples of average prices in various states: <\/p>\n\n\n\n Prime slices of advertising real estate come with premium prices. On Sunset Boulevard in Los Angeles, for example, the billboard sign cost can reach $35,000 per month. In Times Square, home to the most famous billboards in the world, day rates can exceed $50,000. <\/p>\n\n\n\n Targeting specific demographics may increase advertising costs. If you\u2019re looking to reach out to customers searching for luxury products, for example, you will need to target prime locations where rental costs are higher. <\/p>\n\n\n\n The cost of renting a billboard will vary according to how long you want to rent the billboard for. You may decide that you want to rent a billboard for a day, a week, a month, or several months. You\u2019ll need to consider the day or monthly rate and the term of the agreement. <\/p>\n\n\n\n Digital billboard advertising cost tends to be higher than physical billboards and mobile advertising. However, this is not always the case. A digital board in a rural location, for example, will cost less than a traditional billboard in a sought-after city-center location. <\/p>\n\n\n\n The cost of designing and installing billboards will increase the cost of your advertising campaign. Always make sure you\u2019re aware of the total cost before you proceed. <\/p>\n\n\n\n Billboard advertising costs are presented in cost per mille, a common measurement in advertising. \u201cMille\u201d here stands for thousand impressions and relates to the impact of the billboard. Impressions, along with circulation and demographics, contribute to the billboard\u2019s out-of-home rating, formulated by billboard rating bureau Geopath<\/a>:<\/p>\n\n\n\n 1. Circulation<\/strong>: The volume of traffic your billboard is exposed to. Data is collected by transport authorities. It \u2018s important to note that this figure doesn\u2019t take the number of drivers or passers-by that actually see the advert into account. <\/p>\n\n\n\n 2. Demographics<\/strong>: The cost of a billboard reflects the target demographics. Examples of key demographics include age, gender, and average income. The higher the average income, the higher your advertising costs are likely to be. <\/p>\n\n\n\n 3. Impressions<\/strong>: Impressions indicate the likelihood of prospective customers to see the advert. This figure is calculated based on the location of the billboard, the size, and the average speed at which people pass the board. <\/p>\n\n\n\nTypes of Billboard<\/h2>\n\n\n\n
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Which Type of Billboard Is Best for My Business?<\/h3>\n\n\n\n
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Billboard Rental Costs<\/h2>\n\n\n\n
Location<\/h3>\n\n\n\n
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Target Demographic<\/h3>\n\n\n\n
Duration<\/h3>\n\n\n\n
Type of Billboard<\/h3>\n\n\n\n
Installation and Design Costs<\/h3>\n\n\n\n
Calculating Billboard Advertising Costs<\/h2>\n\n\n\n
Pros and Cons of Billboard Ads<\/h2>\n\n\n\n