If the most recent lead nurturing statistics are anything to judge by, the digital era has made it impossible to deliver subpar service and stay in business. Unless you already have a well-established brand, missteps with consumers can be deadly. <\/p>\n\n\n\n
That\u2019s why we created this list. Understanding the impact of lead nurturing can help you grow and expand your business. <\/p>\n\n\n\n
Want to know more? <\/p>\n\n\n\n
Keep reading.<\/p>\n\n\n\n
(Invespcro)<\/p>\n\n\n\n
Most businesses seem to focus solely on lead generation<\/a>. They want more people to see their products, but they don\u2019t realize that not everyone will be interested in buying them. To get a potential lead to convert, more effort is required than simply showing them something.<\/p>\n\n\n\n (Hubspot)<\/p>\n\n\n\n Merely finding new leads can be a big challenge, let alone leading a full-blown nurture campaign. To increase traffic to your site, try paying more attention to on-page SEO and have a strong social media presence. Good word about your site will easily spread when you have a large following.<\/p>\n\n\n\n (Hubspot)<\/p>\n\n\n\n Blogging is another great way to generate more leads on your website. Find professional content writers to manage this for you, and you\u2019re bound to increase your traffic.<\/p>\n\n\n\n (Marketo)<\/p>\n\n\n\n Not yet, at least. You need to know how to nurture leads if you want to turn these visitors into perspective customers before they bounce.<\/p>\n\n\n\n (Hubspot)<\/p>\n\n\n\n Taking a customer from a lead to a genuine conversion is what nurturing is all about. You need to spend some time courting your consumers before they\u2019re ready to make a purchase. More and more companies are beginning to understand this.<\/p>\n\n\n\n (Demand Gen)<\/p>\n\n\n\n Even when you do manage to get a customer to convert, the job isn\u2019t over. Not unless you want to lose them, that is. This lead nurturing statistic shows more brands need to invest their time in keeping their existing customers happy. After all, they are usually the biggest source of steady revenue for a company.<\/p>\n\n\n\n (Invespcro)<\/p>\n\n\n\n As you can clearly see, lead nurturing pays off. The most successful businesses that put effort into it see a huge increase in sales and have fewer costs. So, it\u2019s not really just about the momentary advantage and making short-term conversions. It\u2019s about long-term success.<\/p>\n\n\n\n (Invespcro)<\/p>\n\n\n\n Lead nurturing trends show nurtured leads not only make more purchases – they buy bigger, too. Why does this happen? It\u2019s simple. Consumers trust you more. They start liking the company and what it provides, and they\u2019re ready to commit to more things. Any sales pitch works well, and the relationship between the brand and consumer improves.<\/p>\n\n\n\n (HubSpot)<\/p>\n\n\n\n At first glance, lead nurturing statistics indicate that inbound leads should be the only thing you focus on. However, inbound leads come to your business on their own, while outbound leads need to be outreached, usually through social media<\/a>, email marketing, or cold calls. It\u2019s only natural that they would cost more and require more effort. That being said, they are necessary if you want to generate more traffic. The trick here is to find balance and avoid an overly-aggressive, intrusive stance when approaching customers.<\/p>\n\n\n\n (Marketo)<\/p>\n\n\n\n Content marketing is one of the best ways for brands to engage with customers, and engaged customers always mean more future conversions. Blogs aren\u2019t the only thing you can rely on, either. Videos, social media posts, infographics, e-books, and white papers are just some examples of content that\u2019s interesting to consumers.<\/p>\n\n\n\n (Pinpoint Market Research and Anderson Jones PR)<\/p>\n\n\n\n This B2B generation statistic shows having a wide-spread online presence is the first step to generating conversions. It\u2019s obvious that you need to rank high in Google if you want people to get to your site when they search for a product. But how do you do that? Our suggestion is to invest more in on-page SEO optimization.<\/p>\n\n\n\n (Marketo)<\/p>\n\n\n\n The landing page often introduces consumers to your business, so it must leave a good impression. B2B companies understand the importance of creating a good-looking landing page for an effective lead nurturing campaign.<\/p>\n\n\n\n (Ascend2)<\/p>\n\n\n\n This is especially true for B2B businesses, which generally have longer sales cycles. Sometimes, lead nurturing can take a very long time. To make sure all the effort pays off and results in a conversion, use marketing techniques like email campaigns, which are suitable for long cycles.<\/p>\n\n\n\n (Ascend2)<\/p>\n\n\n\n Speaking of emails, here\u2019s a lead nurturing stat that could help you out. Personalization is an important aspect of nurturing leads, and list segmentation could help you achieve it at a higher level. Dividing your contacts into smaller segments based on their interests, location, opt-in frequency, purchase history, or website activity.<\/p>\n\n\n\n (Bizible)<\/p>\n\n\n\n How can you even develop a lead nurturing strategy if you can\u2019t attribute user actions to their place along the sales funnel? You need to measure your performance and figure out how consumers interact with your business in order to plan your next step.<\/p>\n\n\n\n (Invespcro)<\/p>\n\n\n\n This is a shockingly small number. Lead nurturing can be particularly fruitful for B2B businesses because the sales process is longer and customers appreciate having the opportunity to build strong bonds with the company.<\/p>\n\n\n\n (Active Marketing)<\/p>\n\n\n\n This means that more than two-thirds of your leads need to be nurtured. You can do this through an email nurturing campaign, phone calls, text messages, or even face-to-face conversations. Draw your customers in through personal investment and carefully-crafted strategies that will make them feel like they\u2019re making a good decision. Most of them will enjoy being cajoled as long as you do it skillfully. For that to work, you need to figure out what each individual customer needs to do to cross the line and make a purchase.<\/p>\n\n\n\n (HubSpot)<\/p>\n\n\n\n When it comes to B2B lead generation, you have to validate leads to avoid overestimating the success of your marketing campaign. To begin with, you should qualify what a good lead looks like for your company. For example, non-sales leads include spam form submissions and spam phone calls, customer service communication, and phone misdials.<\/p>\n\n\n\n In contrast, valid leads result in a genuine interest in your company and an intent to buy. You can rely on tools like Google Analytics to get a clear picture of which companies actually want to do business with you.<\/p>\n\n\n\n (BrightTalk)<\/p>\n\n\n\n B2B generation statistics show most businesses are already investing heavily in lead generation. 34% of businesses allocate less than half of their budget to lead generation, and only 14% aren\u2019t sure how much money they spend. 58% intend to increase their lead generation spending in the upcoming year.<\/p>\n\n\n\n (Ascend2)<\/p>\n\n\n\n For a lot of people, there are three broad types of email categories: personal, work-related, and brand promotions. The first two are important and likely to be opened, and the last one (which your emails fall under), is often considered spam. Increasing customer engagement through emails can be tough, but there are certain things you can do:<\/p>\n\n\n\n (Aberdeen)<\/p>\n\n\n\n Lead nurturing content statistics show you need to clearly define your consumers\u2019 buying patterns and present them with suitable content. Rely on analytics to understand how buyers go about engaging with your product, then plan out and develop your content accordingly. Don\u2019t get stuck on the awareness stage of the funnel. Follow them through the consideration and decision making stages as well.<\/p>\n\n\n\n (Invespcro)<\/p>\n\n\n\n In case you\u2019re wondering how to nurture online leads, content should take first priority. Marketers agree it\u2019s the most challenging part, but it\u2019s absolutely crucial to create valid leads and improve consumer loyalty. So, what\u2019s considered quality content?<\/p>\n\n\n\n Educational videos, interesting blog posts, whitepapers, and generally any kind of subject matter that provides useful information to the consumer and establishes you as an expert in your field. Go for quality over quantity, provide accurate data, and share it on social media to reach your audience.<\/p>\n\n\n\n (Active Marketing)<\/p>\n\n\n\n Email blasts are no longer among the lead nurturing best practices. To optimize your emails for nurturing, personalize the message behind them through market segmentation and include a useful piece of content your consumers can enjoy. The tone of the email should be friendly and open, and you\u2019ll also need to pay attention to the timing and frequency. Sending emails too often will make you appear like a spammer and turn people away from the brand.<\/p>\n\n\n\n (Rikvin)<\/p>\n\n\n\n Lead nurturing metrics show converting leads is a long process that requires careful planning. A customer who requests info on your company is usually merely window shopping and trying to determine whether your business is trustworthy. This is particularly true for B2B purchases, and large consumer purchases such as cars, real estate, and home improvement purchases.<\/p>\n\n\n\n (Discoverorg)<\/p>\n\n\n\n Despite the hype about mobile marketing<\/a>, most businesses don\u2019t know how to include it in their lead nurturing tactic. It\u2019s actually straightforward\u2014simply make sure your website and your content can be easily viewed on mobile. As for promotional messages, send short, personalized texts that notify the consumer about upcoming sales or brand deals, and avoid doing it more than once a week.<\/p>\n\n\n\n (Carrot)<\/p>\n\n\n\n65% of businesses say generating traffic and leads is their biggest marketing challenge.<\/strong><\/h4>\n\n\n\n
Companies that blog more than 11 times per month get more than 4 times as many leads as those that blog 4-5 times per month.<\/strong><\/h4>\n\n\n\n
96% of visitors who come to your website aren\u2019t ready to buy.<\/strong><\/h4>\n\n\n\n
74% of companies say converting leads into customers is their top priority.<\/strong><\/h4>\n\n\n\n
Only 29% of brands nurture their existing customers beyond the initial purchase.<\/strong><\/h4>\n\n\n\n
Companies that excel at lead-nurturing generate 50% more sales-ready leads at a 33% lower cost.<\/strong><\/h4>\n\n\n\n
Nurtured leads make 47% larger purchases than non-nurtured leads.<\/strong><\/h4>\n\n\n\n
Outbound leads cost 39% more than inbound leads.<\/strong><\/h4>\n\n\n\n
Businesses and Lead Generation Statistics<\/h3>\n\n\n\n
93% of B2B companies say content marketing generates more leads than traditional marketing strategies.<\/strong><\/h4>\n\n\n\n
93% of B2B buying processes start with an online search.<\/strong><\/h4>\n\n\n\n
68% of B2B companies will use landing pages to nurture new sales leads for future conversion.<\/strong><\/h4>\n\n\n\n
49% of businesses say most of their leads require \u201clong cycle\u201d nurturing with many influencers.<\/strong><\/h4>\n\n\n\n
51% of email marketers say email list segmentation is the most effective way to personalize lead nurturing.<\/strong><\/h4>\n\n\n\n
34.1% of businesses don\u2019t use any attribution model to measure marketing performance.<\/strong><\/h4>\n\n\n\n
35% of B2B marketers have established a lead nurturing strategy.<\/strong><\/h4>\n\n\n\n
27% of B2B leads are sales ready when first generated.<\/strong><\/h4>\n\n\n\n
56% of B2B companies do lead validation before passing the lead to the sales department.<\/strong><\/h4>\n\n\n\n
53% of marketers say half or more of their budget goes to lead generation.<\/strong><\/h4>\n\n\n\n
Consumer Lead Nurturing Statistics<\/h3>\n\n\n\n
54% of email marketers say increasing engagement rate is their number one priority.<\/strong><\/h4>\n\n\n\n
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Targeting users with content relevant to their position along the sales funnel yields 73% higher conversion rates.<\/strong><\/h4>\n\n\n\n
59% of marketers agree that creating content is one of the top challenges of lead nurturing strategies.<\/strong><\/h4>\n\n\n\n
Lead nurturing emails get 4-10 more responses than standalone email blasts.<\/strong><\/h4>\n\n\n\n
63% of consumers requesting info on your company today will not purchase for at least 3 months.<\/strong><\/h4>\n\n\n\n
45% of marketers don\u2019t know what role mobile marketing has in lead generation.<\/strong><\/h4>\n\n\n\n
The number of real estate leads increased by 65% from 2016 to 2017, but the number of conversions dipped by 10%.<\/strong><\/h4>\n\n\n\n