{"id":344,"date":"2023-04-17T13:49:59","date_gmt":"2023-04-17T13:49:59","guid":{"rendered":"https:\/\/www.smallbizgenius.net\/?p=344"},"modified":"2024-02-06T06:35:09","modified_gmt":"2024-02-06T06:35:09","slug":"sales-statistics","status":"publish","type":"post","link":"https:\/\/www.smallbizgenius.net\/by-the-numbers\/sales-statistics\/","title":{"rendered":"15+ Sales Statistics: What’s Going on in Sales in 2024?"},"content":{"rendered":"\n
Not too long ago it would have been difficult to imagine sales reps who didn\u2019t have face-to-face meetings with potential customers. But the world has changed. Everything about the way we travel, work, and spend looks different today. <\/p>\n\n\n\n
The latest sales statistics highlight some of the market turmoil caused by the pandemic while showing the acceleration of digital transformation as well as promising growth trends and soaring sales figures in individual industries. The following stats will walk you through specific sectors and point out some of the more surprising and interesting sales facts.<\/p>\n\n\n\n
(Salesforce)<\/p>\n\n\n\n
Even before the pandemic, virtual sales were on the rise, with many sales representatives reporting that they touch base with prospective customers and existing clients via video chat rather than traveling to meetings and lunches. Perhaps unsurprisingly, 62% also said they spend more time on their computers, tablets, and smartphones than they did a few years ago. These sales trends tell us that virtual selling is here to stay. <\/p>\n\n\n\n
(Salesforce)<\/p>\n\n\n\n
As is the case in many industries, the acceleration of the digital transformation process is evident in the sales sector. Artificial intelligence or AI is one of the technologies that\u2019s being rapidly adopted, with 37% of sales teams implementing these advanced tools globally in 2020. That marks a 76% increase since 2018. According to recent sales statistics, 77% of sales leaders and 84% of sales ops professionals claim their digital transformation has become more rapid since 2019. The AI tools also help power CRM software<\/a>, which is crucial for managing customer relationships. <\/p>\n\n\n\n (Membrain)<\/p>\n\n\n\n The substantial increase in both the types and the use of sales technology tools is being fuelled by online purchasing. Sales stats from 2017 reveal that most organizations at the time used only two main tools: CRM software<\/a> and online meeting tools. Two years later, leads list\/database, social selling, account targeting, and skills training and recruiting were added to the list. With six tools in regular use, the sales sector started to see more opportunities for leveraging technology to better cater to customers. <\/p>\n\n\n\n (Hubspot)<\/p>\n\n\n\nThe use of smart sales tools has gone up by 300% since 2017.<\/strong><\/h4>\n\n\n\n
91% of consumers would like to see interactive content in marketing emails.<\/strong><\/h4>\n\n\n\n