A good press release is essential to the press coverage your business needs. It is an open invitation for any journalist, blogger, or interested party to learn more about your business, and it helps send the message you\u2019re trying to share with the world. <\/p>\n\n\n\n
Even though this type of conversation with the media has been somewhat superseded with announcements on social media, a proper PR manager still needs to learn how to submit a press release. Your business could be launching a new product, opening a new store, announcing a new partnership, or a local event – all of these events warrant a good media release.<\/p>\n\n\n\n
The first step, of course, is writing a press release<\/a>. Major companies will typically hire someone for the task. However, if you are running a small business and need to be careful with your budget, you should consider writing it yourself. <\/p>\n\n\n\n There is an art to writing a good press release, but we won\u2019t be going into the finer details here. Let\u2019s quickly go over some of the main points for a quick rundown on how to write a good one by yourself.<\/p>\n\n\n\n Keep in mind that the piece you will submit as a press release is not an advertisement – if you\u2019d like to advertise something, you should purchase an ad. It isn\u2019t a news piece either. Instead, it\u2019s dancing on the line between the two, and you need to find the perfect balance. Otherwise, your news release will likely be ignored and thrown away.<\/p>\n\n\n\n Most importantly, media releases must provide relevant information to the readers. If you are opening a store, focusing on why the store is needed or how many jobs it will provide to the community is an excellent perspective to take in your writing. If your product is helping people, focus on why the help is needed. You want to submit a press release that editors will regard as valuable content that they want to publish. <\/p>\n\n\n\n Some general writing rules apply to the press releases as well. You have the attention of your potential customers during the first couple of sentences, so make those matter. Always mind the length of your press release<\/a>. Of course, you also want to include your contact information if your editor has questions for you or wants to publish it. <\/p>\n\n\n\n Before you send press releases out, you will want to give it a double-check for any grammar mistakes or typos that will undoubtedly make you seem unprofessional if they slip past the editing stage. Sending it to a proofreader, or at least using one of the grammar checkers <\/a>available online, is almost mandatory. Lastly, you\u2019ll want to ensure you\u2019ve included all the relevant and correct information.<\/p>\n\n\n\n Now that we\u2019ve gone through the refresher course for press release writing, it is time to discuss how to get the release submitted and published. <\/p>\n\n\n\n Now that you have your press release ready, it is time to submit and publish it. However, this process can be a bit difficult. Don\u2019t fret; we\u2019ll take you through it step by step.<\/p>\n\n\n\n Blindly sending the press release to anyone likely won\u2019t give you the results you were hoping for, and it has a fair chance of getting you black-listed for spam. Make sure you send your press release to the relevant publications and the right press releases contact there.<\/p>\n\n\n\n For example, if your release is industry-specific, you should consider sending it to editorial offices covering that particular industry. On the other hand, contacting a local editorial office is better if the press release submission revolves around a specific location, such as opening a company branch in a new city. <\/p>\n\n\n\n Broadly speaking, the two main types of publications can be described as conventional and non-conventional. By conventional, we mean newspapers, television channels, or radio stations which are an excellent solution for those who need local promotion. <\/p>\n\n\n\n On the other hand, non-conventional solutions, such as blogs, Facebook or LinkedIn groups, and other digital outlets, are a better choice if you want to reach a wider audience, even though they might be more informal than conventional publications.<\/p>\n\n\n\n You should be able to find the person in charge of press release submissions by checking the publication\u2019s website or LinkedIn page. Furthermore, you will likely find a comprehensive guide to submitting press releases for a particular outlet on its website or even an online submission form to help you out.<\/p>\n\n\n\n It is a very time-consuming task, but once you get it over with, you will have a list of contacts you could reuse for your next press release. Noting the details down in a list or as a spreadsheet will save you a lot of time in the future. <\/p>\n\n\n\n Once you have your list ready, your next step is sending press releases to local media, blogs, or Facebook groups. For this, you need to prepare the accompanying submission email. <\/p>\n\n\n\n In it, you should indicate who you and your business are and inform the publication that you are submitting a press release, which you would like the editor to consider covering. You should also include why you think the announcement would be of interest to your audience and theirs.<\/p>\n\n\n\n Giving them a good reason for covering the story in your email might tip the scales in your favor. If you are insecure about what you should include, you can always find a press release email template online and adapt it to fit your announcement. <\/p>\n\n\n\n It is also essential to include a date by which you would like your press release published. If your document is time-sensitive, it is crucial to submit it one or two weeks in advance – you want to give your editor the time to prepare it if they decide to run it. <\/p>\n\n\n\n Research has shown that the best time of day to try and land your press release in an editor’s inbox is between 10 AM and 2 PM, preferably on a Thursday<\/a>. It is advisable to send a press release within this timeframe, as you\u2019ll have higher chances of getting your email opened, and the story covered.<\/p>\n\n\n\n Once the press release gets published, it is up to you to use all the tools at your disposal to promote it. Advertising it in relevant groups on social media is advisable, as it is very likely where your customers are. However, use this type of content wisely – don\u2019t bore your followers to death with irrelevant news. Instead, post the press releases in relevant groups, share them with people who are interested, or even repurpose the content into a new and social-media-suitable format. <\/p>\n\n\n\nWriting Press Releases<\/h3>\n\n\n\n
How to Submit a Press Release<\/h2>\n\n\n\n
Step 1: Create a List of Publications<\/h3>\n\n\n\n
What Kind of Publication Types Should You Consider?<\/h4>\n\n\n\n
Step 2: Craft the Emails<\/h3>\n\n\n\n
Step 3: Promote Your Press Release<\/h3>\n\n\n\n
Plan B: Outsourcing Press Release Submission<\/h2>\n\n\n\n