{"id":284,"date":"2023-04-17T12:44:12","date_gmt":"2023-04-17T12:44:12","guid":{"rendered":"https:\/\/www.smallbizgenius.net\/?p=284"},"modified":"2023-06-19T04:25:24","modified_gmt":"2023-06-19T04:25:24","slug":"types-of-crm","status":"publish","type":"post","link":"https:\/\/www.smallbizgenius.net\/knowledge-base\/types-of-crm\/","title":{"rendered":"Types of CRM Software: Which One is Right for You?"},"content":{"rendered":"\n

As technology evolves, our ways of working and running a business change rapidly in an everlasting push for more efficiency and productivity. When you apply that principle to customer relations – a key factor for most businesses – you get Customer Relationship Management tools. As your business grows, adding customer data manually to sheets, or worse, notepads, will inevitably become futile. That\u2019s where CRM tools<\/a> come in to save the day.<\/p>\n\n\n\n

Let\u2019s Get Started: A CRM tutorial<\/h2>\n\n\n\n

Not all CRM systems are the same, so having a clear picture of the different types of CRM can help you choose the best way of managing vital customer, prospect, and lead data. Congrats on deciding to use one in the first place! A good CRM can make a difference in your relationships with customers, boost your CLV (Customer Lifetime Value), and promote business growth.<\/p>\n\n\n\n

According to CRM statistics<\/a>, companies that use such systems successfully have improved their sales by 29% on average. Employing such an ecosystem for customer data, along with a set of far-reaching solutions, brings a whole new dimension to company life. CRM approaches rely heavily on sales forecasting, lead management, and dashboard-based analytics. The best CRM tools for your small business<\/a> can help you organize and grow your customer base. Their most important asset is that the software can turn data into valuable insights you can then translate into transformative actions for your business.<\/p>\n\n\n\n

Different CRM Software <\/h2>\n\n\n\n

One of the uses of a CRM is benchmarking your business against the best companies out there. Still, you don\u2019t want to use the first option you come across, as there are many types of CRM software, and their benefits vary greatly. All customer relationship management programs fall into one of the five main buckets: Operational, analytical, collaborative, campaign management, and strategic CRMs. Let\u2019s dive into the details of each:<\/p>\n\n\n\n

Operational Customer Relationship Management<\/h3>\n\n\n\n

If you\u2019re running a business and both you and your staff are overwhelmed with the administration, data entry, syncing, and updates, we feel you. Workflow automatization would be a game-changer for your company: Having all the information in one place would help avoid miscommunication, and facilitate marketing, sales, and service processes. This, in turn, would take much of the manual burden off your employees\u2019 shoulders. The hero you need is an operational CRM. <\/p>\n\n\n\n

To ensure that everything goes smoothly, such CRM systems leverage the following tools:<\/p>\n\n\n\n