{"id":17,"date":"2023-04-15T07:32:18","date_gmt":"2023-04-15T07:32:18","guid":{"rendered":"https:\/\/www.smallbizgenius.net\/?p=17"},"modified":"2024-02-06T07:37:49","modified_gmt":"2024-02-06T07:37:49","slug":"influencer-marketing-statistics","status":"publish","type":"post","link":"https:\/\/www.smallbizgenius.net\/by-the-numbers\/influencer-marketing-statistics\/","title":{"rendered":"Under the Influence – 80+ Influencer Marketing Statistics (Infographic)"},"content":{"rendered":"\n
While influencer marketing isn\u2019t exactly a modern invention, it has certainly reached new heights over the past decade. Back in the day, movie stars, athletes, and musicians could earn a pretty penny by promoting products and services. At the time, this was the most effective way to reach and influence a broad audience. But not anymore. Nowadays, the focus has shifted to \u201cnormal people\u201d who the audience can relate to. Influencer marketing statistics show us exactly how much this trend affects our society and what we can expect in the future.<\/p>\n\n\n\n
It might not surprise you to hear that influencer recommendations today mean a lot more to young people than celebrity blogs and endorsements. While celebrities often appear fake, influencers come across as more relatable, honest, and authentic. Because of that, many younger internet users rely on these individuals to help them decide what\u2019s cool, what\u2019s reliable, and what\u2019s worth buying.<\/p>\n\n\n\n
(Influencer Marketing Hub)<\/p>\n\n\n\n
Marketers know that in order for their brand to reach its full potential on social media, they need to employ influencers. Year on year, the growth of this industry has been around 50%. In 2019, the industry was estimated to be worth $6.5 billion. And it will only continue to grow.<\/p>\n\n\n\n
(Linqia)<\/p>\n\n\n\n
The success of influencer marketing has driven up the number of campaigns marketers use today. One campaign is simply not enough to both drive brand awareness and generate sales, so the majority of companies will run multiple, sometimes simultaneous, campaigns. Among surveyed marketers, 24% of them ran more than five campaigns in 2019, with 16% of them maintaining an always-on campaign.<\/p>\n\n\n\n
(Influencer Marketing Hub)<\/p>\n\n\n\n
Influencer marketing stats from late 2019 show that, unsurprisingly, marketers put a lot of trust in their influencer campaigns. This is comparable to the number of respondents that planned to invest in influencer marketing during 2020, especially with how good ROI has been in the past several years.<\/p>\n\n\n\n
(SocialPubli)<\/p>\n\n\n\n
Other figures show that 23% of marketers look at content quality, 21.2% focus on reach, while only 14.2% consider audience size. If we\u2019re to trust these influencer marketing statistics, only 12.4% worry about how much the influencer costs. This suggests that the ROI is so good that most marketers don\u2019t even think about the price.<\/p>\n\n\n\n
(Linqia)<\/p>\n\n\n\n
Considering that the majority of posts on Instagram are created by micro-influencers, it makes sense that they will continue to play a role in the future of marketing. Based on some influencer marketing facts, marketers predict that AI and live video will also be significant trends in the future.<\/p>\n\n\n\n
(Linqia)<\/p>\n\n\n\n
A nano influencer doesn\u2019t have a huge following – usually under 5,000 followers. But in the eyes of many marketing companies, they offer a better ROI than using a big-name celebrity. <\/p>\n\n\n\n
Among the surveyed marketers, 25% want to work with nano influencers, compared to 22% who still prefer working with celebrities to promote their products. Celebrity influence is slowly dwindling because it\u2019s too commercial. What people really want is a genuine connection, and nano influencers offer exactly the kind of authenticity that makes it possible. <\/p>\n\n\n\n
(Influencer Marketing Hub)<\/p>\n\n\n\n
This study used data from 2,000 companies. Compared to data from 2018, when the ROI was at 520%, this is quite a significant growth. This shows that marketers are getting a better understanding of employing these types of campaigns.<\/p>\n\n\n\n
(Influencer Marketing Hub)<\/p>\n\n\n\n
The majority of marketers will not spend more than $50,000 a year hiring influencers. In fact, 43% spend less than $10,000 annually. Of course, the bigger the influencer, the higher the price goes, so a small portion of big brands will gladly spend much more than others for hiring the mega stars of social media.<\/p>\n\n\n\n
(Linqia)<\/p>\n\n\n\n
Most experienced marketers know these ad campaigns work, so they\u2019re willing to invest more and more in them each year. Even though influencer marketing ROI is lower now than it was a few years ago, we can expect things to pick up again.<\/p>\n\n\n\n
(Linqia)<\/p>\n\n\n\n
Traditional marketing is still the dominant form of advertising, even in 2022. While the trend of employing influencers is on the rise, with 43% of marketers planning to spend between 11% and 25% of their budget for influencer campaigns. Still, one-third of surveyed marketers don\u2019t want to dedicate more than 10% of their budgets on paying influencers.<\/p>\n\n\n\n
(Linqia)<\/p>\n\n\n\n
Once the content is produced and posted online, it\u2019s out there forever. So, a logical step for marketers is to repurpose what they\u2019ve already paid for. Companies will re-post paid content as either promoted posts across other social media channels or use it for organic growth, depending on what kind of content was produced in the first place.<\/p>\n\n\n\n
(Influencer Marketing Hub)<\/p>\n\n\n\n
Trends are also changing in the way the success of influencer marketing campaigns is measured. Previously, marketers used site engagement metrics, but in 2019 that trend was overtaken by calculating conversions. It makes sense, too. It\u2019s one thing for a potential customer to just click the link, learning something about the brand, but it\u2019s a whole other situation if they actually end up making a purchase.<\/p>\n\n\n\n
(Linqia)<\/p>\n\n\n\n