Representatives must make an average of six calls to sell a product or a service. <\/strong><\/h4>\n\n\n\n(Velocify)<\/p>\n\n\n\n
Ready to try cold calling? You’ll need a phone system. Fill out the short quiz below to find the best option.<\/strong><\/p>\n\n\n\nB2B Cold Calling Statistics<\/h3>\n\n\n\n
A good marketing strategy still has its foundation in cold call techniques, and B2B cold calling is where sales calls start. Cold calling statistics reveal that cold calling marketing programs are as effective as ever. Some executives say they count on calls from sales representatives in the earliest stages of project planning because reps talk to lots of customers and have seen how they solve problems or develop new ideas.<\/p>\n\n\n\n
27% of sales people say that a B2B call is still an effective first step in a well-thought-out prospecting strategy.<\/strong><\/h4>\n\n\n\n(RAIN Group)<\/p>\n\n\n\n
41% of sales representatives say the phone is their most valuable tool for work – along with CRM software, email, and social-media prospecting.<\/strong><\/h4>\n\n\n\n(Marc Wayshak)<\/p>\n\n\n\n
Nearly two thirds (57%) of C-level executives say they value information from phone calls with sales reps.<\/strong><\/h4>\n\n\n\n(RAIN Group)<\/p>\n\n\n\n
Among prospects who are willing to hear from sales representatives, 71% say the earlier the better – during the information-gathering stage of a new project. 62% prefer sellers to call when they are actively engaged in solving a business problem, 49% when they are analyzing their situation and its causes, 54% when they have decided to buy and are selecting a provider, and 30% in response to a request for a proposal.<\/strong><\/h4>\n\n\n\n(RAIN Group)<\/p>\n\n\n\n
Of buyers who accept sales calls, 75% report interest in the product as the most important reason.<\/strong><\/h4>\n\n\n\n(RAIN Group)<\/p>\n\n\n\n
Problems With B2B Calls<\/h3>\n\n\n\n
Many sales representatives say cold calls are the hardest part of the job. Calling prospects is stressful for inexperienced sellers, especially considering that they need to make an average of 18 calls to reach a prospect and a series of six successful phone sales calls more to conclude a sale.<\/p>\n\n\n\n
Every year, companies spend about $2,000 per sales rep to train the sales staff.<\/strong><\/h4>\n\n\n\n(Brevet Group)<\/p>\n\n\n\n
63% of sales representatives identify cold calls as the worst part of the job, according to sales agent stats.<\/strong><\/h4>\n\n\n\n(ZoomInfo)<\/p>\n\n\n\n
Representatives must make an average of 18 calls to reach one potential buyer.<\/strong><\/h4>\n\n\n\n(TOPO)<\/p>\n\n\n\n
After reaching a prospect, salespersons need to make an average of five successful followup calls to close a deal.<\/strong><\/h4>\n\n\n\n(Marketing Wizdom)<\/p>\n\n\n\n