People aged 18-24 have 75% of the attention span of the 65+ demographic when it comes to watching Facebook ad videos.<\/strong><\/h4>\n\n\n\n(Facebook)<\/p>\n\n\n\n
Younger people have significantly shorter attention spans than older generations. According to data provided by Facebook, people aged 18 to 24 have 75% of the oldest age group\u2019s attention span for Facebook videos. This has caused Facebook to limit its in-feed ads to 15 seconds in order to reach younger crowds.<\/p>\n\n\n\n
Does it Pay Off?<\/h3>\n\n\n\n
Based on the stats we\u2019ve presented, we\u2019re comfortable saying PPC is not only a profitable industry, but one that\u2019s growing rapidly. PPC ads are less annoying and reach a wide but targeted audience. They also work in such a way that businesses spend money only on actual site visitors. Of course, PPC advertising is not a guarantee of success – your product and the ads themselves have the biggest influence the outcome of your ad campaigns.<\/p>\n\n\n\n
While PPC campaigns are usually profitable for advertisers, they\u2019re a huge money-maker for providers. We only need to take a look at Google ad revenue statistics to see how lucrative this industry is. As is the case with a lot of industries, mobile PPC advertising is taking over as mobile devices becoming faster, better, and more widely used. Prospective advertisers should optimize their ads and websites for mobile users if they want to get ahead.<\/p>\n\n\n\n
Besides Google and Facebook, Bing, Instagram, and LinkedIn have risen as new challengers in the PPC industry. These platforms are worth keeping an eye on if you\u2019re interested in cheaper ads that target otherwise-forgotten audiences.<\/p>\n\n\n\n
We hope the PPC stats we\u2019ve shown you help paint a picture of how the advertising world looks in 2022 and put you on the right track with your own advertising endeavours.<\/p>\n","protected":false},"excerpt":{"rendered":"
From a user\u2019s point of view, ads are a terrible …<\/p>\n
34 Profitable PPC Stats to Keep Your Eye on in 2024<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":24,"featured_media":111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.smallbizgenius.net\/wp-json\/wp\/v2\/posts\/110"}],"collection":[{"href":"https:\/\/www.smallbizgenius.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smallbizgenius.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smallbizgenius.net\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smallbizgenius.net\/wp-json\/wp\/v2\/comments?post=110"}],"version-history":[{"count":3,"href":"https:\/\/www.smallbizgenius.net\/wp-json\/wp\/v2\/posts\/110\/revisions"}],"predecessor-version":[{"id":3925,"href":"https:\/\/www.smallbizgenius.net\/wp-json\/wp\/v2\/posts\/110\/revisions\/3925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smallbizgenius.net\/wp-json\/wp\/v2\/media\/111"}],"wp:attachment":[{"href":"https:\/\/www.smallbizgenius.net\/wp-json\/wp\/v2\/media?parent=110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smallbizgenius.net\/wp-json\/wp\/v2\/categories?post=110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smallbizgenius.net\/wp-json\/wp\/v2\/tags?post=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}