Una Brands Raises $15 Million In Series A Round

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ByJulija A.
November 05,2021

ECommerce aggregator Una Brands has successfully raised $15 million in series A round just five months after launching with a $40 million equity and debt seed round. Series A was co-led by White Star Capital and Alpha JWC, along with some returning investors and Alvin Teo, co-founder of Ninjavan.

Co-founder and CEO of Una Brands Kiren Tanna said that the valuation of the new round exceeded fivefold the valuation of the previous round of funding. The company has also extended its debt facility size from Claret Capital.

“We have a very strong pipeline of brands across APAC that we are working on, and as we have done some deals already, we are seeing larger and larger brands that are approaching us,” said Tanna.

According to Tanna, Una is also building proprietary technology that will help its brands scale further. Most of the brands Una is interested in acquiring aren’t on Amazon or using other popular order fulfillment companies. Instead, many are seller-fulfilled, and some even operate from the entrepreneurs’ homes. Una helps them make the transition to its professional warehouse fulfillment infrastructure.

ECommerce aggregators typically focus on Amazon sellers, so this is another aspect where Una stands out - it calls itself “sector agnostic.” It acquires brands from a broader range of marketplaces popular in the Asia-Pacific region, including eBay, Rakuten, Shopee, and Tokopedia, among many others. Its main criterion for brands is that they make anywhere from $1 million to $50 million in revenue per year. To become eligible for partnership with Una, they also need to make at least 70% of their sales through online channels.

Una grows the acquired brands by expanding them to other countries or by helping them set up new distribution channels. The company will be using the funds raised in Series A to add more brands to its portfolio. Since its launch, it has already acquired more than 15 brands, with the first ones already experiencing double the sales and profits.

Currently counting 90 team members, Una has seven offices around the Asia-Pacific region, including China, Australia, India, Singapore, Malaysia, Taiwan, and Indonesia. 

About the author

Julia A. is a writer at SmallBizGenius.net. With experience in both finance and marketing industries, she enjoys staying up to date with the current economic affairs and writing opinion pieces on the state of small businesses in America. As an avid reader, she spends most of her time poring over history books, fantasy novels, and old classics. Tech, finance, and marketing are her passions, and she’s a frequent contributor at various small business blogs.

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