The Latest Big Corporation Merger: Salesforce is Buying Tableau in an All-Stock Deal

Julija A. Image
ByJulija A.
June 10,2019

Today, Salesforce announced its plans to buy data visualization company Tableau in an all-stock deal with an equity value of $15.7 billion. They will acquire shares of Tableau Class A and Class B stock in exchange for 1.103 shares of Salesforce stock, and Tableau will continue to operate independently, under the CEO Adam Selipsky. It will also keep its own branding and headquarters in Seattle.

Tableau’s CEO Adam Selipsky will be working with a new leadership team, and they plan to expand on the Einstein platform, which was launched back in 2016. This AI software is meant to help users improve their omnichannel presence and build apps across the Salesforce platform.  

With intentions to boost their work in data visualization, Salesforce is focusing its efforts on better analytics that will complement their own CRM systems. The acquisition is expected to be completed in October 2019, following Salesforce’s third fiscal quarter ending.

The shares of Tableau have jumped by 36% in the meantime, and Salesforce’s have dropped by 3%, following the announcement today. Reportedly, Salesforce also attempted to acquire LinkedIn in the past but lost the bid to Microsoft.

This move is likely a response to Google’s acquisition of Looker and its own efforts to improve analytic solutions and deliver industry-specific results to its users. Along with Amazon’s recent acquisition of Sizmek’s ad server, this shows that competition between the giants is on the rise, and a lot of small businesses and SMEs are being left on the sidelines. There’s a widening gap between profitability of large and small businesses, and with the latest minimum wage laws looming, small businesses are the ones most likely to take a hit.

Size often yields to financial power, and large corporations such as Amazon and Walmart have more market capacity and can drive harder bargains when negotiating prices and delivery terms. Government regulations and tight rules are also to blame for the burden SMEs have to face. High taxes and lack of adequate subsidies means that small businesses are often forced to close down or sell their ideas to big players.

The impending tax crisis could be disastrous for startups and struggling companies, but it’s not all bad news. Technological advancements, especially AI, could help businesses lower costs and get back in the game. In fact, Salesforce’s new acquisition is something a small business can benefit from. With new tools and an easy-to-use cloud system for your customer relationship management needs, it is becoming increasingly easier to make the best of automated systems and help your business expand.

About the author

Julia A. is a writer at SmallBizGenius.net. With experience in both finance and marketing industries, she enjoys staying up to date with the current economic affairs and writing opinion pieces on the state of small businesses in America. As an avid reader, she spends most of her time poring over history books, fantasy novels, and old classics. Tech, finance, and marketing are her passions, and she’s a frequent contributor at various small business blogs.

More from news

Barclays has announced Monday that it is halting the sale of new retail structured products as it continues to be investigated by regulators over a $15bn trading error. The famous business-oriented bank now faces regulatory scrutiny over its trading slip-up from 2019 that’s only recently been discovered. The bank will have to pay investors over £450m in reparations, and one of the largest shareholders has already sold double that amount in the bank’s shares. Barclays’ clerical error will also force the bank to buy back affected securities at their original price. According to the law, all providers of structured products must register their shelves with the Securities and Exchange Commission (SEC). Barclays used to have a license that allowed its shelf to automatically increase the more items it issued, but this was changed following the trading debacle. Not realizing the error for years, the bank had continued to operate as if its shelf would automatically rise, which resulted in it exceeding its pre-set limit of $20.8bn by $15.2bn. Barclays immediately stopped issuing new shares, but the damage to its finances and reputation was already done. This is certainly not the news that investors wanted to hear from Barclays, especially as the lender is already under a great deal of scrutiny from regulators. It remains to be seen what the outcome of the investigation will be, but Barclays will likely face a substantial fine in addition to the other costs it will have to pay. It’s not the first time Barclays has been under fire for its trading practices. In 2012, it was fined $450 million by US and UK authorities for manipulating Libor rates. This will be a much costlier blunder, though, and the full extent of the costs may not be visible for quite some time.
By Vladana Donevski · April 07,2022
The eCommerce sales boom of the past two years, for both retail and wholesale platforms, has impacted practically all companies with an online presence - Nike included. The sports apparel giant has seen strong demand from North America lately, with its share price rising by 5% and its fiscal third-quarter results topping all analysts’ estimates. These results are promising, but Nike still did not give a full-year forecast because of the uncertainties caused by inflation, war, and obstructed supply chains. The situation with China also remains unclear, as many Chinese consumers continue to boycott Western brands, including Nike. The Chief Financial Officer at Nike, Matthew Friend, commented on these uncertainties: “We are focused on what we can control. There are several new dynamics creating higher levels of volatility.” As supply chains got disrupted during the pandemic, Nike prioritized some markets over others, allocating more products to North America, as its biggest market. Despite these challenges, Nike’s sales grew by 9% in its third quarter. However, sales in Greater China decreased by 5% compared to the previous year. It is clear that the pandemic has significantly impacted Nike’s business: The company has had to adapt to new challenges and uncertainties. But thanks to strong demand from North America, it has been able to weather the storm and continue growing. Despite all the challenges, Nike’s sales results topped all analysts’ estimates. It reported a net income of $1.4 billion for the three months ending on February 28. Its sales rose to $10.87 billion from $10.36 billion the previous year. “Nike’s strong results this quarter show that our Consumer Direct Acceleration strategy is working as we invest to achieve our growth opportunities. Fuelled by deep consumer connections, compelling product innovation, and an expanding digital advantage, we have the right playbook to navigate volatility and create value through our relentless drive to serve the future of sport,” said John Donahoe, Nike’s CEO. As things stand, Nike is likely to keep its spot among the top activewear retailers; however, the effect ongoing inflation will have on its shoppers remains to be seen.
By Danica Jovic · March 25,2022
According to data compiled by PYMNTS.com, Amazon’s market share of eCommerce sales in the United States hit a record-high of 56.7% in 2021.  The figures mark a significant increase from the company’s 46.1% market share in 2019, which underscores the pandemic-fuelled shift in spending to digital channels and Amazon’s dominance of the online retail market. What’s more, this number may be even higher as it does not take into account third-party sellers that use Amazon as a marketplace to sell their products.  With such a large portion of the market, it’s no wonder that other retailers have been struggling to keep up. Walmart, for example, has seen its market share rise by nearly 50% since 2020, but that translates into only 6.2% of the market by the end of 2021. This is significantly lower than Amazon, despite Walmart's 5,000 physical store locations across the US.  Amazon is also closing in on Walmart's dominance of the food and beverage market, albeit slowly. However, Amazon reigns supreme in sectors such as Clothing and Apparel, Sporting Goods, Hobby, Music and Books, and Furniture and Home Furnishings. On a number of fronts, Amazon's eCommerce edge is significant. With its share of total US retail sales (both online and in-store) growing to 9.4% versus Walmart's 8.6%, it has now moved ahead for the first time due to its increased market presence and by offering more options to customers. Walmart is responding to the fierce competition from Amazon by announcing changes to its business model.  “Our stores have become hybrid. They're both stores and fulfillment centers,” said Walmart CEO Doug McMillion. “Having inventory so close to so many customers is a competitive advantage.”  The latest data shows that Amazon is still growing and expanding its reach within the eCommerce platforms. It will be interesting to see how these numbers change in the coming years as retailers continue to struggle while Amazon’s market share surges.
By Julija A. · March 18,2022

Leave your comment

Your email address will not be published.


There are no comments yet