Mango Opens New Stores in the US as Part of Global Expansion
The Spanish fashion retailer, Mango, announced its plans to open 30 new stores in the United States by the end of 2024. This is just a part of the retailer's global expansion, as there are also plans to open new stores in Europe and India.
Although it had a lot of success in online sales during the pandemic, the company still believes that the brick-and-mortar experience is key to its growth.
The retailer currently has only six locations in the US and plans to start its expansion on Fifth Avenue in New York. The 2,100-square-foot flagship store is set to open in May. Besides this, the company targets Florida and has plans to open stores in Miami, Jacksonville, Orlando, and Boca Raton. This expansion will be followed by Texas, Nevada, Arizona, and California.
According to the company, the United States is currently a top-ten market, and the goal is to make it a top-five market. Last year, Mango had 2,447 stores worldwide, an increase of around 10% compared to 2020, and now the goal is to widen the market even more.
Toni Ruiz, Chief executive at Mango, said: “The role of the store will evolve. We are sure that sometimes it’s more logistics, sometimes it’s more about experiences, but we are convinced human contact is very important.”
One of the goals of this expansion is to enhance the shopping process and make it more interactive and engaging for customers. The customer will have the possibility to order eCommerce products while doing their in-store shopping.
There will also be a click-and-collect option for when they want to order products online and pick them up in-store. The company also plans to improve data collection to provide a more personalized experience for its customers.
Mango wants to expand its homeware business to the US market, too. Laura Vila, the home director at Mango, commented on this, saying: “Entering the United States homeware market is a significant step forward in our strategy to diversify our business and at the same time strengthen our international expansion plan in one of the most strategic markets for the company.”
Julia A. is a writer at SmallBizGenius.net. With experience in both finance and marketing industries, she enjoys staying up to date with the current economic affairs and writing opinion pieces on the state of small businesses in America. As an avid reader, she spends most of her time poring over history books, fantasy novels, and old classics. Tech, finance, and marketing are her passions, and she’s a frequent contributor at various small business blogs.
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