July Discounts Heat Up Retail Rivalry

Ivana V. Image
ByIvana V.
June 27,2019

After Amazon announced on Tuesday that its Prime Day discounts would last for 48 hours this year, other online retailers including eBay, Target, and Walmart revealed their summer deals in an attempt to steal some of Amazon’s thunder.

After last year’s 36-hour Prime Day, Amazon revealed that this July the shopping frenzy will last for two full days, on Monday the 15th and Tuesday the 16th.

This has prompted competition among other eCommerce retailers who have begun to advertise their best offers this week, leading to a summer version of Black Friday.

Amazon Prime Day 

During Amazon’s 48-hour summer shopping event, Prime members will have the opportunity to snag more than one million deals. From smart TVs and laptops to hi-fi headphones and Amazon devices like Echo, customers can expect the latest tech gear at significantly lower prices.

The retail giant will also launch exclusive products and celebrity merchandise from the likes of Nickelodeon’s JoJo Siwa, and a Schwinn electric bike just for Prime members. Discounts will be available to more than 100 million Primer members in 18 countries worldwide.

eBay Crash Sale 

One day after Amazon went public with its two-day special offer for customers paying $119 a year for membership, eBay tried to upstage its competitor with deals that will run through the first three weeks of July and free shipping for all customers, “no membership required, ever,” as stated in the announcement on its website.

The main event of eBay’s three-week discounts is the Crash Sale, scheduled for July 15. If Amazon’s servers crash during the first day of Prime sales like they did last year, eBay will unlock a bunch of  “too-good-to-be-true deals,” including 80% discounts on top brands like LG, Apple, Samsung, KitchenAid, Garmin. 

Target Deal Days 

Target also threw its hat in the ring on Tuesday by announcing that it would be hosting Deal Days on dates coinciding with Amazon Prime Days.

Target’s competitive advantage is that, unlike eBay and Amazon, it boasts brick-and-mortar stores in addition to its eCommerce website. This puts in the position to use physical stores as distribution centers and provide three different kinds of shipping. Shoppers can opt for same-day delivery, as well as two pick up options: drive up and order pick up.

“Last year’s Target.com One-Day Sale was one of our biggest days of the year for online sales,” said Mark Tritton, executive vice president and chief merchandising officer at Target. “This year, we’re giving guests more discounts across even more of our assortment with two days to save on hundreds of thousands of items and offering the best options in retail for delivery and pick up on their terms, including same-day.”

By now it’s safe to say that Amazon started a national shopping holiday when it launched its first Prime Day five years ago. The “Black Friday in July” has retailers upping their game in a battle to win customers over.

About the author

Ivana is a staff writer at SmallBizGenius. Her interests during office hours include writing about small businesses, start-ups, and retail. When the weekend comes, you can find her hiking in nature, hanging off of a cliff or dancing salsa.

More News

Employees of the eCommerce home goods retailer announced a walkout from the company headquarters in Boston, MA this Wednesday to express their disagreement with the company’s decision to sell furniture to children’s detention camps at the Mexican border.Last week, Wayfair employees learned about the order of 1,600 mattresses and 100 bunk beds to be delivered to the Baptist Children’s Family Services (BCFS), a nonprofit organization that operates as a federal contractor managing some of the camps along the southern border.According to a copy of the sales receipt, mattresses worth $200,000 were paid for on June 13, and the delivery is scheduled for today and tomorrow. BCFS, which runs migrant facilities for the Department of Health and Human Services, is expected to open a new one in Carrizo Springs, TX. The facility will accommodate some 1,600 unaccompanied children detained at the Mexican border.In the midst of a migrant crisis that is shaking the nation, more than 500 Wayfair employees decided to express their “concerns and anger about the atrocities being committed at the Southern border” in a letter addressed to the company’s senior management. "The United States government and its contractors are responsible for the detention and mistreatment of hundreds of thousands of migrants seeking asylum in our country — we want that to end," the letter reads. "We also want to be sure that Wayfair has no part in enabling, supporting, or profiting from this practice."Organizers of the protest, who chose to stay anonymous for fear of losing their jobs, posted the undated letter sent to the company management to a Twitter account called Wayfairwalkout yesterday.They also shared a copy of the retailer’s response, which says Wayfair has no intention of dropping  BCFS as a customer. "As a retailer, it is standard practice to fulfill orders for all customers and we believe it is our business to sell to any customer who is acting within the laws of the countries within which we operate," the Wayfair's leadership team replied. "This does not indicate support for the opinions or actions of the groups or individuals who purchase from us."Upon receiving such a response, the workers announced a protest that will be held today afternoon at Boston’s Copley Square, in front of the company headquarters. One of the employees who spoke to CNN underlined that the walkout is "not meant as a censure on Wayfair," but as a way to show workers' continued concern about the inhuman conditions in which minors are being kept at detention camps.Employees also urge the leadership team to donate all the profits made from the sale of beds and mattresses to the Refugee and Immigrant Center for Education and Legal Services, a nonprofit organization that operates in Texas, reuniting separated immigrant families. According to the Wayfairwalkout Twitter account, the profits amount to $86,000.Wayfair stocks went down 5% on Tuesday.
By Ivana V. · March 01,2022
Major retailers across the country are celebrating Pride month by selling clothing and other merchandise that honor LGBTQ culture, marking the 50th anniversary of the Stonewall riots. Vendors are joining the commemoration of Pride month with diversified offers and campaigns to raise money for different organizations that support the LGBTQ cause. Throughout June, digital billboards at Times Square have been advertising pride-related apparel and cosmetics sold in nearby stores like Levi’s, Sephora, and CoverGirl while the windows at Macy’s flagship store have been featuring rainbow colors. A bunch of other stores is riding the Pride wave - but whose interest are they aiding? Is their activism truly geared toward improving the welfare of the LGBTQ community, or could it be interpreted as just a marketing stunt, intended to raise brand awareness and boost profits? Who is raising funds? For which organizations? Ralph Lauren has designed a five-piece, gender-neutral clothing collection to mark the 50th anniversary of the Stonewall uprising. The selection includes t-shirts, totes, hats, hoodies, and polo shirts. All the proceeds from t-shirts sold, as well as 50% of all the other items, will be donated to the Stonewall Community Foundation. Disney is commemorating Pride month 2019 with a Rainbow Disney Collection that features Mickey Mouse ears, backpacks, stuffed animals and other items. The conglomerate is giving 10% of profits made on these products in June to GLSEN, an education organization working to make schools around the country a safe and inclusive environment for LGBTQ students. MAC is also showing its appreciation for the LGBTQ community. Apart from selling its popular Viva Glam lipstick that’s been raising funds to help those living with HIV/AIDS for 25 years, the makeup company rolled out an exclusive collection to honor the 50th anniversary of the LGBTQ rights movement. Customers who spend more than $25 on products from this collection will get a free rainbow bag. In addition to this, the cosmetics company will donate $500,000 to GLAAD, a non-profit legal rights organization that fights discrimination. Stonewall Inn Uprising Before supporting the LGBTQ community became a profitable and popular endeavor among retailers, somebody had to stand up for their rights. In the early morning hours of June 28, 1969, the police raided the Stonewall Inn in Greenwich Village, but instead of taking the hits, gay men and drag queens fought back. Thus began the four-day riots which set the U.S. gay rights movement in motion. "Major corporations have turned LGBT struggles into marketing moments to make themselves look good," a longtime New York gay activist Bill Dobbs said to NBC. "The modern movement for gay rights was jump-started by Stonewall, and it's still a battle for the lives of LGBT people — not about selling trinkets and clothes with rainbow colors. They're a distraction." Even in the very likely scenario where the motivation behind retailers’ involvement in the LGBTQ movement is self-promotion, it is reassuring to know that the community is getting the funds it needs to continue its battle for acceptance and equality.
By Ivana V. · September 21,2021
Imran Khan, a former Chief Strategy Officer at Snapchat, is rolling out his own online retail store that aims to compete with Amazon. The high-end eCommerce website goes live today with 160 brands and 4,000 products. For this ambitious venture, Imran teamed up with his wife, Cate. The Khans have years of executive and retail experience under their belts. Imran had been in the banking industry for decades before joining Snapchat’s executive team, and Cate used to be the Head of Strategy at Quidsi for eight years while Amazon owned it. “We want to be a company that is bringing joy back to the customers,” Khan said to CNBC. “It’s a harder business to build, but we want to be business and better for the consumer.” The Khans hope to create an online platform that high-quality brands can call home. Their business model entails purchasing goods from brands beforehand and keeping them in stock in order to ban counterfeit products and “shady third-party sellers” from Verishop. They believe this will help them establish trust with customers. Starting today, shoppers can use Verishop to order clothing from brands such as Levi’s, Citizens of Humanity, DVF, and AllSaints, home-goods from Cinnamon Projects, Boll & Branch, and Hawkins NY, or make-up from Kosas and RMS Beauty. This online shopping platform cuts out third-party merchants and offers its customers free returns and exchanges, around the clock customer support, and free two-day shipping. Besides the traditional product categories that can be found on most eCommerce websites like Women, Men, Home, and Beauty, Verishop offers two unique ones - Tastemakers the Responsible Shop. The Tastemakers category will be curated by influencers, says Khan. They’ll be able to hand-pick their favorite items sold on the website and explain to their fans why they chose them. The web store is launching with seven influencers on board, including Jess Conte, a beauty guru followed by 2.1 million people on Instagram, and Alex Costa, a menswear expert whose Youtube channel boasts 1.9 million subscribers. Each influencer has their own page with recommendations. With time, Khan says the number of influencers will grow. For shoppers more interested in preserving the environment than taking an internet celebrity’s fashion and beauty advice, Verishop has created a nook called The Responsible Shop. In this portion of the website, customers can find apparel made using fair-trade or organic materials and beauty products not tested on animals. Khan underscores that what differentiates his platform from Amazon and similar online shops is the fact it is a brand-safe environment where customers don’t need to worry about fake products and fake reviews. By selling goods from high-end brands that they’ll keep in their own stock, Khan intends to create more of an online department store shoppers can trust than an online marketplace.
By Ivana V. · January 20,2022

Leave your comment

Your email address will not be published.


There are no comments yet