July Discounts Heat Up Retail Rivalry

Ivana V. Image
ByIvana V.
June 27,2019

After Amazon announced on Tuesday that its Prime Day discounts would last for 48 hours this year, other online retailers including eBay, Target, and Walmart revealed their summer deals in an attempt to steal some of Amazon’s thunder.

After last year’s 36-hour Prime Day, Amazon revealed that this July the shopping frenzy will last for two full days, on Monday the 15th and Tuesday the 16th.

This has prompted competition among other eCommerce retailers who have begun to advertise their best offers this week, leading to a summer version of Black Friday.

Amazon Prime Day 

During Amazon’s 48-hour summer shopping event, Prime members will have the opportunity to snag more than one million deals. From smart TVs and laptops to hi-fi headphones and Amazon devices like Echo, customers can expect the latest tech gear at significantly lower prices.

The retail giant will also launch exclusive products and celebrity merchandise from the likes of Nickelodeon’s JoJo Siwa, and a Schwinn electric bike just for Prime members. Discounts will be available to more than 100 million Primer members in 18 countries worldwide.

eBay Crash Sale 

One day after Amazon went public with its two-day special offer for customers paying $119 a year for membership, eBay tried to upstage its competitor with deals that will run through the first three weeks of July and free shipping for all customers, “no membership required, ever,” as stated in the announcement on its website.

The main event of eBay’s three-week discounts is the Crash Sale, scheduled for July 15. If Amazon’s servers crash during the first day of Prime sales like they did last year, eBay will unlock a bunch of  “too-good-to-be-true deals,” including 80% discounts on top brands like LG, Apple, Samsung, KitchenAid, Garmin. 

Target Deal Days 

Target also threw its hat in the ring on Tuesday by announcing that it would be hosting Deal Days on dates coinciding with Amazon Prime Days.

Target’s competitive advantage is that, unlike eBay and Amazon, it boasts brick-and-mortar stores in addition to its eCommerce website. This puts in the position to use physical stores as distribution centers and provide three different kinds of shipping. Shoppers can opt for same-day delivery, as well as two pick up options: drive up and order pick up.

“Last year’s Target.com One-Day Sale was one of our biggest days of the year for online sales,” said Mark Tritton, executive vice president and chief merchandising officer at Target. “This year, we’re giving guests more discounts across even more of our assortment with two days to save on hundreds of thousands of items and offering the best options in retail for delivery and pick up on their terms, including same-day.”

By now it’s safe to say that Amazon started a national shopping holiday when it launched its first Prime Day five years ago. The “Black Friday in July” has retailers upping their game in a battle to win customers over.

About the author

Ivana is a staff writer at SmallBizGenius. Her interests during office hours include writing about small businesses, start-ups, and retail. When the weekend comes, you can find her hiking in nature, hanging off of a cliff or dancing salsa.

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