The high-end eCommerce website goes live today with 160 brands and 4,000 products.
Imran Khan, a former Chief Strategy Officer at Snapchat, is rolling out his own online retail store that aims to compete with Amazon.
For this ambitious venture, Imran teamed up with his wife, Cate. The Khans have years of executive and retail experience under their belts. Imran had been in the banking industry for decades before joining Snapchat’s executive team, and Cate used to be the Head of Strategy at Quidsi for eight years while Amazon owned it.
“We want to be a company that is bringing joy back to the customers,” Khan said to CNBC. “It’s a harder business to build, but we want to be [that] business and better for the consumer.”
The Khans hope to create an online platform that high-quality brands can call home. Their business model entails purchasing goods from brands beforehand and keeping them in stock in order to ban counterfeit products and “shady third-party sellers” from Verishop. They believe this will help them establish trust with customers.
Starting today, shoppers can use Verishop to order clothing from brands such as Levi’s, Citizens of Humanity, DVF, and AllSaints, home-goods from Cinnamon Projects, Boll & Branch, and Hawkins NY, or make-up from Kosas and RMS Beauty.
This online shopping platform cuts out third-party merchants and offers its customers free returns and exchanges, around the clock customer support, and free two-day shipping.
Besides the traditional product categories that can be found on most eCommerce websites like Women, Men, Home, and Beauty, Verishop offers two unique ones – Tastemakers the Responsible Shop.
The Tastemakers category will be curated by influencers, says Khan. They’ll be able to hand-pick their favorite items sold on the website and explain to their fans why they chose them.
The web store is launching with seven influencers on board, including Jess Conte, a beauty guru followed by 2.1 million people on Instagram, and Alex Costa, a menswear expert whose Youtube channel boasts 1.9 million subscribers.
Each influencer has their own page with recommendations. With time, Khan says the number of influencers will grow.
For shoppers more interested in preserving the environment than taking an internet celebrity’s fashion and beauty advice, Verishop has created a nook called The Responsible Shop. In this portion of the website, customers can find apparel made using fair-trade or organic materials and beauty products not tested on animals.
Khan underscores that what differentiates his platform from Amazon and similar online shops is the fact it is a brand-safe environment where customers don’t need to worry about fake products and fake reviews. By selling goods from high-end brands that they’ll keep in their own stock, Khan intends to create more of an online department store shoppers can trust than an online marketplace.