Apple Launches App Design and Development Accelerator in Shanghai
On Tuesday, Apple opened the first App Design and Development Center in China with the aim of stimulating the ‘app economy’.
In yesterday’s announcement, the iPhone maker informed that the program would include workshops, lectures, labs, guest speakers, one-on-one and networking sessions held on a regular basis. The Accelerator is open to more than 2.5 million developers of Apple’s platforms from Greater China, a region that consists of Hong Kong, Taiwan, and mainland China.
“Developers here in China are leading the world with some of the most popular apps on the App Store, and we are proud to be providing this additional support for them,” said Enwei Xie, Apple’s head of developer relations, Greater China. “From education to health to entertainment, the innovation we see here is incredible and we can’t wait to see what these talented developers will come up with next.”
Located in Pudong District, Shanghai, the Center will give Chinese developers a chance to work side by side with experts from Apple, perfecting their app development skills. Program participants will also be able to learn about the implementation of the latest Apple technologies and the distribution and marketing of their apps to global customers.
Interested developers will have the chance to work on all platforms, including iOS, iPadOS, watchOS, macOS, and tvOS with other members of the app community.
Since 2010 when the App Store was launched in China, local developers have made more than 200 billion RMB or roughly 30 billion USD, from app sales and in-app purchases.
Fighting for a place in the global market
According to Reuters, the launch of the Chinese App Development Center aligns with a period when sales in China and the world have slowed down.
Previously, Apple opened a similar Center in Bengaluru, India in 2017. Android devices dominate the smartphone market in both of these Asian countries, with manufacturers like Samsung Electronics and Xiaomi leading the way.
In an attempt to increase its share in the Chinese market, Apple launched a number of financing schemes to make iPhones more affordable to customers. In addition to this, Chinese retailers also lowered the prices of certain iPhone models.